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srmod · 15 hours

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Nicki Minaj and Cardi B Carpool Karaoke

#Nicki #Minaj #Cardi #Carpool #Karaoke 0.38 [Music] 0.38 no 0.38 [Music] 0.38 you know what now you sound like you're 0.38 kind of taking it 0.38 um 0.38 well when i do private parties i'd be so 0.38 shy 0.38 like i did a bar mitzvah not so long ago 0.38 and i never performed in front of so 0.38 many kids oh 0.38 and then like my dj he didn't have the 0.38 clean version of the song…

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blondebeardtheparent · 2 months

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Captain’s Log

Stardate 202404

Day 42

So here’s some more weirdness. I published a flier about an upcoming essay competition. It’s free and from a respected organization so I expected it to generate some interest, but I got crickets. A few parents asked about it, but they were not enthusiastic. I brought them into a group and nobody asked anything. Even when I post information, I get nothing—not even a thank you.

Analyzing it later, I realized my mistake. It’s like Simon Sinek’s “Start With Why.” I tried to tell the world what amazing product I had found. I even used Dan Ariely’s magic of free, but the world responded, “Meh.”

New strategy. Appeal to the people kind of people I want. Forget everyone else. Such a waste of energy.

It’s a public holiday today and it’s rainy, so the internet is jam-packed. The boys are having major lag, and the VPN is glitching. I’ve been interrupted to do IT support about a dozen times already so I’m pretty frustrated. Coffee is helping but not enough.

Today’s goal is to finish 22 Immutable Laws of Marketing, to redesign my poster and to try again. I’m going to look for a cool color palate and use text only. I’ll post my original here today and the new one tomorrow so you can see the progression.

Oh. The VPN is glitching—which mean’s I’m not posting anything today. See you with a double post tomorrow.

#alternative education #homeschool #online education #china #marketing #coffee #22 immutable laws of marketing #poster design #strategicmarketing #simon sinek #dan ariely

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bookeysnewsletter · 1 day

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Book Positioning: Understanding the concept and its effectiveness

Chapter 1 What's Book Positioning by Al Ries

"Book Positioning" is a book by Al Ries that discusses the concept of positioning, which is how a brand or product is perceived in the minds of consumers. Ries argues that in order to be successful, a brand must occupy a distinct and desirable position in the marketplace, and that this can be achieved through effective communication and marketing strategies. The book provides examples and case studies to illustrate how companies can use positioning to differentiate themselves from competitors and build a strong brand identity.

Chapter 2 Is Book Positioning A Good Book

"Book Positioning" by Al Ries is a highly regarded marketing book that many readers have found to be insightful and valuable. Ries is a respected marketing expert and his books are often recommended by professionals in the field. If you are interested in marketing and branding strategies, this book could be a good choice for you.

Chapter 3 Book Positioning by Al Ries Summary

Positioning: The Battle for Your Mind is a book by Al Ries that outlines the concept of positioning in marketing. The central idea of the book is that successful companies are those that create a unique and memorable position in the minds of their customers.

Ries argues that in today's crowded marketplace, businesses need to differentiate themselves from their competition in order to succeed. This can be achieved by creating a strong and distinctive brand image that sets them apart from others.

The book outlines various strategies that businesses can use to establish a strong position in the minds of consumers, such as focusing on a specific niche, creating a strong brand identity, and being the first in a particular category.

Ries also emphasizes the importance of consistency in positioning, and the need to constantly reinforce and build upon the brand image that a company has created.

Overall, Positioning: The Battle for Your Mind is a valuable resource for businesses looking to stand out in a competitive market and create a strong, memorable position in the minds of their customers.

Chapter 4 Book Positioning Author

Al Ries, along with his partner Jack Trout, is a well-known marketing strategist and author. The book "Positioning: The Battle for Your Mind" was originally published in 1981.

Some of the other notable books written by Al Ries include:

1. "The 22 Immutable Laws of Marketing" (1993) - Ries co-authored this book with Jack Trout. It is a classic in the field of marketing and provides valuable insights into the principles of effective marketing strategy. This book has had multiple editions and is considered one of the best works by Ries.

2. "The 22 Immutable Laws of Branding" (1998) - Another collaboration with Jack Trout, this book delves into the principles of successful branding strategies.

3. "The Origin of Brands" (2004) - In this book, Ries explores the evolution of brands and the importance of creating a brand that stands the test of time.

In terms of editions and popularity, "The 22 Immutable Laws of Marketing" is often regarded as the best work by Al Ries. It has been widely acclaimed and has been revised and updated over the years to reflect changes in the marketing landscape.

Chapter 5 Book Positioning Meaning & Theme

Book Positioning Meaning

Positioning refers to the process of creating a distinct and desirable image or identity for a product or brand in the minds of consumers. In the book "Positioning" by Al Ries, the authors explore the concept of positioning as a critical element of successful marketing strategies. They argue that in today's crowded marketplace, it is not enough for a product to simply be good; it must stand out and be perceived as unique and relevant to the target audience. By effectively positioning a product or brand, companies can differentiate themselves from competitors and appeal to consumers in a way that resonates with their needs and desires. The book outlines various strategies and case studies to help businesses understand and implement effective positioning tactics in their marketing efforts.

Book Positioning Theme

The theme of the book Positioning by Al Ries is the importance of creating a unique and distinct position in the market for a product or brand. The book emphasizes the need for companies to differentiate themselves from competitors by finding a specific niche or segment to target and then consistently reinforcing that position through marketing and branding efforts. The key message is that successful brands are not just those with the best products or most advertising, but those that effectively communicate their unique value proposition to consumers.

Chapter 6 Other Accessible Resources

1. Book Positioning by Al Ries on Amazon: https://www.amazon.com/Positioning-Battle-Your-Mind/dp/0071373586

2. Book Positioning by Al Ries on Goodreads: https://www.goodreads.com/book/show/16869.Positioning

3. Book Positioning by Al Ries on LinkedIn: https://www.linkedin.com/pulse/positioning-book-summary-al-ries-jack-trout-maya-juan

4. Book Positioning by Al Ries on Twitter: https://twitter.com/search?q=Book%20Positioning%20Al%20Ries

5. Book Positioning by Al Ries on Instagram: https://www.instagram.com/explore/tags/bookpositioning/

6. Book Positioning by Al Ries on Facebook: https://www.facebook.com/search/top?q=Book%20Positioning%20Al%20Ries

7. Book Positioning by Al Ries on YouTube: https://www.youtube.com/results?search_query=Book+Positioning+Al+Ries

8. Book Positioning by Al Ries on Google Books: https://books.google.com/books/about/Positioning.html?id=UWj8AgAAQBAJ

9. Book Positioning by Al Ries on Barnes & Noble: https://www.barnesandnoble.com/w/positioning-al-ries/1139392764

10. Book Positioning by Al Ries on Audible: https://www.audible.com/pd/Positioning-Audiobook/B002V5IGVC

Chapter 7 Quotes of Book Positioning

Book Positioning quotes as follows:

1. "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect."

2. "The idea behind positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist."

3. "Positioning is the single most powerful concept in marketing."

4. "In the battle for the consumer's mind, positioning is the most important weapon."

5. "The essence of positioning is sacrifice."

6. "Positioning is not what you do with a product. Positioning is what you do with a mind."

7. "In the mind of the prospect, Mercedes-Benz is synonymous with quality."

8. "To find the right position for a product, you must look at the product's unique traits, and then adjust those traits to fit within a niche that is already occupied in the mind of the consumer."

9. "Positioning is the art of sacrificing features, not adding them."

10. "The key concept of positioning is not to create something new and different, but to manipulate what's already up there in the mind."

Chapter 8 Similar Books Like Book Positioning

1. "Thinking, Fast and Slow" by Daniel Kahneman - This book delves into the ways in which our minds make decisions, offering insights into cognitive biases and how we can make more informed choices.

2. "Nudge: Improving Decisions About Health, Wealth, and Happiness" by Richard H. Thaler and Cass R. Sunstein - Building on the concepts introduced in "Wiser," this book explores how small changes in our environment can influence our decision-making for the better.

3. "The Art of Choosing" by Sheena Iyengar - This book examines the complexities of decision-making and explores how different cultures and individuals approach choices, shedding light on the factors that influence our decision-making processes.

4. "Predictably Irrational: The Hidden Forces That Shape Our Decisions" by Dan Ariely - Ariely explores the ways in which our behavior is influenced by irrational tendencies, offering valuable insights into the psychology of decision-making.

5. "Influence: The Psychology of Persuasion" by Robert B. Cialdini - This classic book examines the principles of influence and persuasion, providing an understanding of the tactics that can sway our decisions and choices.

Book: https://www.bookey.app/book/positioning Quotes: https://www.bookey.app/quote-book/positioning YouTube: https://www.youtube.com/playlist?list=PLnM8RR0dumuZK1RqJ-KKUu-X7SkPZcQCC Amazon: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 Goodreads: https://www.goodreads.com/book/show/141189437-positioning

#management #business

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sunaleisocial · 3 months

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3 Questions: Shaping the future of work in an age of AI

New Post has been published on https://sunalei.org/news/3-questions-shaping-the-future-of-work-in-an-age-of-ai/

3 Questions: Shaping the future of work in an age of AI

The MIT Shaping the Future of Work Initiative, co-directed by MIT professors Daron Acemoglu, David Autor, and Simon Johnson, celebrated its official launch on Jan. 22. The new initiative’s mission is to analyze the forces that are eroding job quality and labor market opportunities for non-college workers and identify innovative ways to move the economy onto a more equitable trajectory. Here, Acemoglu, Autor, and Johnson speak about the origins, goals, and plans for their new initiative.

Q: What was the impetus for creating the MIT Shaping the Future of Work Initiative?

David Autor: The last 40 years have been increasingly difficult for the 65 percent of U.S. workers who do not have a four-year college degree. Globalization, automation, deindustrialization, de-unionization, and changes in policy and ideology have led to fewer jobs, declining wages, and lower job quality, resulting in widening inequality and shrinking opportunities.

The prevailing economic view has been that this erosion is inevitable — that the best we can do is focus on the supply side, educating workers to meet market demands, or perhaps providing some offsetting transfers to those who have lost employment opportunities.

Underpinning this fatalism is a paradigm which says that the factors shaping demand for work, such as technological change, are immutable: workers must adapt to these forces or be left behind. This assumption is false. The direction of technology is something we choose, and the institutions that shape how these forces play out (e.g., minimum wage laws, regulations, collective bargaining, public investments, social norms) are also endogenous.

To challenge a prevailing narrative, it is not enough to simply say that it is wrong — to truly change a paradigm we must lead by showing a viable alternative pathway. We must answer what sort of work we want and how we can make policies and shape technology that builds that future.

Q: What are your goals for the initiative?

Daron Acemoglu: The initiative’s ambition is not modest. Simon, David, and I are hoping to make advances in new empirical work to interpret what has happened in the recent past and understand how different types of technologies could be impacting prosperity and inequality. We want to contribute to the emergence of a coherent framework that can inform us about how institutions and social forces shape the trajectory of technology, and that helps us to identify, empirically and conceptually, the inefficiencies and the misdirections of technology. And on this basis, we are hoping to contribute to policy discussions in which policy, institutions, and norms are part of what shapes the future of technology in a more beneficial direction. Last but not least, our mission is not just to do our own research, but to help build an ecosystem in which other, especially younger, researchers are inspired to explore these issues.

Q: What are your next steps?

Simon Johnson: David, Daron, and I plan for this initiative to move beyond producing insightful and groundbreaking research — our aim is to identify innovative pro-worker ideas that policymakers, the private sector, and civil society can use. We will continue to translate research into practice by regularly convening students, scholars, policymakers, and practitioners who are shaping the future of work — to include fortifying and diversifying the pipeline of emerging scholars who produce policy-relevant research around our core themes.

We will also produce a range of resources to bring our work to wider audiences. Last fall, David, Daron, and I wrote the initiative’s inaugural policy memo, entitled “Can we Have Pro-Worker AI? Choosing a path of machines in service of minds.” Our thesis is that, instead of focusing on replacing workers by automating job tasks as quickly as possible, the best path forward is to focus on developing worker-augmenting AI tools that enable less-educated or less-skilled workers to perform more expert tasks — as well as creating work, in the form of new productive tasks, for workers across skill and education levels.

As we move forward, we will also look for opportunities to engage globally with a wide range of scholars working on related issues.

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jcmarchi · 3 months

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3 Questions: Shaping the future of work in an age of AI

New Post has been published on https://thedigitalinsider.com/3-questions-shaping-the-future-of-work-in-an-age-of-ai/

3 Questions: Shaping the future of work in an age of AI

The MIT Shaping the Future of Work Initiative, co-directed by MIT professors Daron Acemoglu, David Autor, and Simon Johnson, celebrated its official launch on Jan. 22. The new initiative’s mission is to analyze the forces that are eroding job quality and labor market opportunities for non-college workers and identify innovative ways to move the economy onto a more equitable trajectory. Here, Acemoglu, Autor, and Johnson speak about the origins, goals, and plans for their new initiative.

Q: What was the impetus for creating the MIT Shaping the Future of Work Initiative?

David Autor: The last 40 years have been increasingly difficult for the 65 percent of U.S. workers who do not have a four-year college degree. Globalization, automation, deindustrialization, de-unionization, and changes in policy and ideology have led to fewer jobs, declining wages, and lower job quality, resulting in widening inequality and shrinking opportunities.

The prevailing economic view has been that this erosion is inevitable — that the best we can do is focus on the supply side, educating workers to meet market demands, or perhaps providing some offsetting transfers to those who have lost employment opportunities.

Underpinning this fatalism is a paradigm which says that the factors shaping demand for work, such as technological change, are immutable: workers must adapt to these forces or be left behind. This assumption is false. The direction of technology is something we choose, and the institutions that shape how these forces play out (e.g., minimum wage laws, regulations, collective bargaining, public investments, social norms) are also endogenous.

To challenge a prevailing narrative, it is not enough to simply say that it is wrong — to truly change a paradigm we must lead by showing a viable alternative pathway. We must answer what sort of work we want and how we can make policies and shape technology that builds that future.

Q: What are your goals for the initiative?

Daron Acemoglu: The initiative’s ambition is not modest. Simon, David, and I are hoping to make advances in new empirical work to interpret what has happened in the recent past and understand how different types of technologies could be impacting prosperity and inequality. We want to contribute to the emergence of a coherent framework that can inform us about how institutions and social forces shape the trajectory of technology, and that helps us to identify, empirically and conceptually, the inefficiencies and the misdirections of technology. And on this basis, we are hoping to contribute to policy discussions in which policy, institutions, and norms are part of what shapes the future of technology in a more beneficial direction. Last but not least, our mission is not just to do our own research, but to help build an ecosystem in which other, especially younger, researchers are inspired to explore these issues.

Q: What are your next steps?

Simon Johnson: David, Daron, and I plan for this initiative to move beyond producing insightful and groundbreaking research — our aim is to identify innovative pro-worker ideas that policymakers, the private sector, and civil society can use. We will continue to translate research into practice by regularly convening students, scholars, policymakers, and practitioners who are shaping the future of work — to include fortifying and diversifying the pipeline of emerging scholars who produce policy-relevant research around our core themes.

We will also produce a range of resources to bring our work to wider audiences. Last fall, David, Daron, and I wrote the initiative’s inaugural policy memo, entitled “Can we Have Pro-Worker AI? Choosing a path of machines in service of minds.” Our thesis is that, instead of focusing on replacing workers by automating job tasks as quickly as possible, the best path forward is to focus on developing worker-augmenting AI tools that enable less-educated or less-skilled workers to perform more expert tasks — as well as creating work, in the form of new productive tasks, for workers across skill and education levels.

As we move forward, we will also look for opportunities to engage globally with a wide range of scholars working on related issues.

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smartskill97-sinha · 10 months

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Book Summary: The 22 Immutable Laws of Branding

In "The 22 Immutable Laws of Branding," Al Ries and Laura Ries present a definitive guide to constructing a world-class brand. Drawing from their extensive expertise in marketing and branding, the authors lay down 22 essential principles that transcend industries and time.

This influential book underscores the significance of a powerful brand identity and explores the critical aspects of positioning, differentiation, and consistency. Packed with real-world examples and practical insights, it offers readers a roadmap to create enduring brands that resonate with consumers and stand the test of time in an ever-evolving marketplace.