#Consumer Behaviour Analytics
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BUSINESS GROWTH STRATEGY CONSULTING
The structural evolution induced by new technology, dynamic demands of the customer, and sector integration, entities are pursuing aggressive business growth strategy consulting. Creating an effective growth plan helps to align both immediate and long-term firm goals, offering a road map to more efficient operations and revenues.
The application of advanced data analytics to get a deeper understanding of end-user procurement patterns and emerging product preferences along with increased mobility across functions, would assist businesses in discovering and sharing ideas regarding untapped growth prospects.
What Is An Expansion Consultant?
Business expansion consultants aids in effectively expanding your business beyond the demography. They create a framework of the appropriate structures that need to be adopted within your expansion, streamlining operations to improve, grow, and maintain various aspects of the business.
What Does A Strategy Consultant Do?
Strategy consultant provides an expert perspective on challenges outside the business purview and an in-depth analysis of their client’s business objectives. They are not restricted by a personal interest in the firm and are unbiased in providing actionable information to address specific business concerns.
Strategy consultant aims in determining whether the existing behaviours are in line with the business objectives. Each strategy consulting project comes with unique challenges, opportunities for an individual, and an organization’s growth. Based on their analysis, they provide strategic recommendations for the organization‘s implementation for yielding desirable results.
What Is A Marketing Expansion Strategy?
A marketing strategy is sustained process. For a successful marketing expansion strategy, marketing efforts are the most integral part, as they aid their customers with the product or service offerings. It efficiently increases the brand’s influence and reputation with the help of media platforms and social networks. Internet marketing is an easy-to-use vital strategy that could literally scale up almost any business. Devising a marketing expansion strategy aids in proliferating business growth.
What Skills Should A Strategy Consultant Have?
Strategy consultants should possess phenomenal skills that are versatile to identify key metrics and business objectives effectively. The required skills are not bounded but those vital skills are:
> Communication skills
> Analytical skills
> Organizational skills
> People skills
What Is A Market Expansion Strategy?
Market expansion strategy is the process of identifying and establishing the range of their products and services in new or existing markets thereby surging prospective customers. Market expansion strategy’s key aspect is to use significant data about prevailing business performance to determine whether market expansion is the right direction for your business.
Market expansion strategy consultant aids in expanding your business to meet new markets helps you identify opportunities, clearly define objectives and allocate appropriate resources. Oftentimes, a company will enter an entirely new geographic area to find a new market.
What Are The 4 Marketing Expansion Grid?
There are many growth models that can be tailored to map the business. The Ansoff Matrix, the BCG Growth-Share Matrix, or Hambrick and Fredrickson’s Strategy Diamond are all well documented, discussed and used by organizations around the world. One such model that aids leaders and entrepreneurs to decide on future growth plans and strategize operations is Ansoff Matrix. It was developed to analyze and guide business decisions while creating a new growth strategy.
Ansoff Matrix model offers four strategies that support a company’s growth and expansion while analyzing it’s associated risks. The four strategies marketing expansion strategies are:
> Market Penetration
> Product Development
> Market Development
> Diversification
What Are The Different Types Of Expansion Strategy?
An expansion strategy is adopted by an entity when it seeks to achieve rapid growth as opposed to its previous achievements. The reasons for expansion may vary based on the business demands. These include survival, social benefits, economic prudence, stature and proliferated market shares.
> The are different types of expansion strategies and they are:
> Concentration
> Diversification
> Integration
> Cooperation
> Internationalization
How Do You Implement An Expansion Strategy?
Market expansion starts with research. An analysis of existing markets can serve as a benchmark. This would bring insights into how the business surged in the existing market. The results from analyzing the existing and future markets, cost-benefit, risk-benefit, and growth forecasting should simulate possible outcomes early on before the commencement of a business. This is essential because a smart and solid strategy in place ahead will help reduce costs, mitigate risks, and tap into new business opportunities.
Implementation of business expansion it needs to be more specific in enabling a strategy and tactics around it. This includes purchasing new assets, opening new units, adding personnel, increasing advertising, adding franchises, entering new markets, providing new products or services, etc. It usually involves in determining:
> Primary Market Focus
> Target Customer
> Channel Strategy
> Resource Allocation
> Product Offerings
> Brand Positioning
> Gearing Up Operations
How Do You Develop A Targeted Market Expansion Strategy?
The demands of the markets are divergent and depend on the strategic model therefore the business needs to be aligned with the operations according to the intended goals. A target market strategy is a business plan focused on increasing sales and brand awareness within a specific consumer group. By focusing on specific market segments, businesses can plan professional marketing campaigns, provide detailed sales forecasts, and increase product sales and profits by expansion.
Businesses may choose a target market based on the location of customers. Businesses often define a market by traits like age, marital status, educational experience or employment type. Sometimes a business might separate consumers based on their buying habits. Few of the strategies for developing targeted market expansion are:
> Basic demographics
> Geographic location
> Purchasing behaviour
> Values and beliefs
How To Create A Market Expansion Strategy?
Market expansion is a growth strategy that aims to make a product or service available in new markets when existing ones get saturated. Companies hoping to increase revenue can do so in a variety of ways such as by increasing their advertising budget, expanding sales & investing heavily in product development.
Thorough and accurate market research analysis allows us to understand market trends and, more importantly, our customers. Market research and analysis are designed to aid in customizing the products and services to meet business demands. The 4 key factors involved in creating a market expansion strategies are:
> Market Penetration
> Product Development
> Market Development
> Diversification
Market Penetration
Market penetration involves in offering the current product or service to the existing markets on a wider scale.
Product Development
Product development involves in adapting or adding new products or services to reach wider markets or customer segments.
Market Development
Market development involves in launching of an existing product or service to a new demographic or market, at home or abroad.
Diversification
Diversification involve in launching of a brand-new product or service into a new market other than the business-as-usual service or product. This strategy carries the most risk but has high growth potential in the business.
#BusinessConsultingservices#FeasibilityStudy#BusinessPlanBusiness Expansion#market research#market analysis#business strategies#Consumer Behaviour Analytics#feasibility study
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Consumer Loyalty in the Digital Marketplace Insights and Strategies
In the bustling digital marketplace, fostering consumer loyalty is akin to striking gold. It's no secret that acquiring a new customer can cost five times more than retaining an existing one. Yet, in the fast-paced, ever-evolving digital realm, securing customer loyalty requires more than just a quality product or service. It demands a deep understanding of consumer behaviour, tailored experiences, and, crucially, an ability to engage on a personal level. For brands looking to thrive, not just survive, nailing this balance is non-negotiable.
The digital age has transformed consumer expectations. Today's shoppers are savvy, informed, and, let's face it, a tad impatient. They demand convenience, value, and, above all, a seamless experience. Loyalty is no longer just about who offers the best price; it's about who makes shopping easy, enjoyable, and, importantly, personalised. In the UK's competitive market, understanding these shifting dynamics is key. Brands that adapt, offering a curated, frictionless shopping experience, are the ones that will keep customers coming back for more.
But here's the rub: in the digital world, personalisation is the name of the game. It's about recognising your customers as individuals, with unique preferences, needs, and desires. Leveraging data analytics to tailor marketing messages, recommend products, and even predict future purchases can make all the difference. It turns a transaction into an experience, and an experience into loyalty. If your brand isn't utilising data to personalise at every touchpoint, you're missing a trick, and crucially, risking being left behind.
Engagement is another critical piece of the puzzle. In the digital age, this means more than just responsive customer service. It's about creating a community around your brand, engaging customers through social media, blogs, and other digital platforms. It's about telling a story that resonates, creating content that adds value, and fostering a sense of belonging among your customer base. This level of engagement not only drives loyalty but turns satisfied customers into vocal advocates for your brand.
In conclusion, cultivating consumer loyalty in the digital marketplace is both an art and a science. It requires a blend of strategic insight, technological savvy, and, fundamentally, a commitment to understanding and meeting the evolving needs of your customers. The brands that get this right, those that offer personalised, engaging experiences that resonate on a personal level, are the ones that will not just attract customers, but keep them. In the race for loyalty, there's no time for complacency. The digital marketplace waits for no one, and the time to act is now.
#digital customer loyalty#personalised marketing#customer engagement#data analytics in marketing#brand community building#consumer behaviour insights#loyalty program strategies
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The Consumer Has Evolved – What about Knowledge of their Consumer Behavior?
Digitalization has transformed the way our world works, and the retail industry is not far behind. The impact of the transformation can be seen in the dramatic evolution of the way consumers shop, consumer behaviour and make purchasing decisions. With e-commerce, social media, and extensive use of mobile devices, consumers today have more access to information and choices than ever before. In India, this evolution of the consumer has been particularly pronounced, with the country’s e-commerce market expected to reach $200 billion by 2026.
In this scenario, understanding the changing consumer landscape and evolving consumer expectations has become a non-negotiable for businesses. With multiple digital touchpoints generating volumes of consumer data, one of the ways you can address this issue is by leveraging big data analytics to gain insights into consumer behavior and preferences. These insights can help retailers to gain a deeper understanding of their customers and tailor their marketing and sales strategies accordingly.
There are various ways in which retailers can use big data to their advantage. As a retailer, you can:
Use big data analytics to track customer browsing and purchase history and personalize your marketing efforts to specific segments of customers. Such customization has a direct positive impact on customer loyalty and sales.
Utilize customer analytics to optimize your inventory management, pricing strategies, and store layouts to improve the in-store experience for customers, pointing them to relevant recommendations, following trends and patterns, and thereby increasing sales.
Stay ahead of the curve by understanding the role of digital technology in consumers’ lives. With the growing use of mobile devices and social media in India, you need to ensure that your websites and mobile apps are user-friendly, quick to load, and easy to navigate. Additionally, you can use social media platforms to engage with customers, build brand awareness, and gather customer feedback for learning and improvement.
Become aware of the importance of data privacy and security. With the increasing use of big data analytics, you must ensure that you are collecting and using consumer data in a way that is compliant with local regulations and protects consumer privacy.
How Knowing Your Customer can Impact the Bottom Line?
Utilizing big data for customer profiling can play a significant role in creating an impact on the bottom line. By analyzing data from the various digital touchpoints, you can gain a deeper understanding of your customers, including demographics, purchase history, browsing behavior, and sentiment.
Personalized product recommendations: You can use big data to recommend personalized products leading to increased sales and better customer loyalty.
Targeted marketing campaigns: You can use big data for customer segmentation and create targeted marketing campaigns for specific segments of customers. This will increase the effectiveness of marketing efforts and lead to higher conversions
Inventory management: Your retail business can use big data to analyze customer expenditure behavior and predict their demand for certain products helping you to optimize your inventory management and reduce costs.
Price optimization: Analyzing customer purchase trends and browsing behavior to optimize prices for certain products can increase sales and profitability.
Customized discounts: Based on customer habits and history, big data can help you customize offers for them leading to better sales and higher customer loyalty.
Customer service: Big data analytics on customer feedback and sentiment can help you identify areas for improvement in customer service. Efforts in this area will improve customer satisfaction.
Fraud detection: You can also use big data to detect fraudulent activity, thus reducing losses and protecting your customers.
Store layout optimization: Customer behavior analytics can help you optimize the layout of your stores, making shopping a more personalized experience with relevant recommendations for them.
With such benefits, it is evident why customer profiling is finding increased usage in the retail segment. According to a study by Deloitte, Indian retailers are expected to invest heavily in data analytics and big data to gain insights into customer behavior, optimize pricing, and improve inventory management.
Increasingly, retail store chains across the country are using big data to gain insights into customer behavior and preferences to create detailed customer profiles. Analyzing this data gives them access to patterns such as which products are most popular, what types of customers are most likely to purchase certain products, and which customers are most likely to return products. With this information, retailers can tailor their offerings to meet the specific needs and preferences of customers. In such scenarios, tools that allow retailers to process large amounts of customer data in real-time have gained popularity by enabling retailers to swiftly identify trends and patterns, and respond to changes in customer behavior with immediate effect.
The Role We Play
Karma by Kentrix, a big data analytics platform, helps businesses with customer profiling by collecting, analyzing, and visualizing data from various sources and using AI and machine learning algorithms to create detailed customer profiles. The platform also provides businesses with real-time insights and actionable information, which can be used to improve customer service, increase sales and gain a competitive advantage in the market. Allowing businesses to segment their customers based on demographics, purchase history, behavior, and more, the solution helps them to better understand their customers and create tailored marketing campaigns, product recommendations, and customized discounts. Predictive analytics is used to identify customer loyalty patterns and predict future behavior, which can be used to improve retention and increase sales.
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How can Karma Consumer Profile help you know your consumer better? Click here to know more!
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Consumer Insights, Consumer Behaviour Research & Data Analytics, Brand Analysis | Avalon Global Research
Avalon Global Research specializes in in-depth consumer insights study, consumer behaviour research and analytics, brand analysis, helping its clients understand their consumer better and devise more effective business strategies.
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Ever since the beginning of popular literacy there always has been and there presumably always will be anxiety about people reading the “wrong” things in the “wrong” way (in the “wrong” physical formats at the “wrong” times in the “wrong” places...), and this anxiety historically concerns itself most with women (they're uncritically reading Gothic and sentimental novels and it’s going to destroy their ability to perceive reality!! they’re reading by candlelight in bed and it’s going to get them sexually excited!!!) and the newly literate lower classes (they're reading penny dreadfuls and trashy romances and magazines and other trite immoral drek printed on flimsy paper of terrible quality and it's turning their heads away from their work!!!).
What interests me about this phenomenon in a fandom context is that it makes perfect sense for fannish behaviour to be derided in similar ways—given that fans (at least since the inception of modern fandom culture and fanfiction with Star Trek, and arguably earlier with the Janeites) are widely stereotyped as inadequately analytically and rhetorically sophisticated and unable to read in the “right” ways, and also inappropriately feminine, inadequately “grown up,” and inadequate to the tasks of everyday (masculine) life because of their emotional attachment to and identification with a fictional text (i.e. “nerd who still lives in his parents’ basement and can’t get girls”).
This is why the history of Jane Austen studies is in effect a recovery mission of Austen’s legacy on the part of the professional literati from the “Janeite” fans—mostly men but widely referred to with explicitly feminising language. And this masculinising mission impacts the dominant readings of Austen’s works to this day. And of course “Austen fandom” nowadays is broadly composed of women and broadly written about in feminine terms, so Austen studies (of a particular conservative strand) have to shore up their right to produce and safeguard “correct” readings against the rabble who just want to take a vacation to the place where Colin Firth jumped into the lake (read: who are illicitly getting sexually titillated by what should be high literature—so an "inappropriate" sexual response to fiction is again connected to "bad" reading practices, femininity, and immaturity).
And while early Star Trek convention fandom was primarily male, these men were stereotyped as immature, emasculated, overly obsessed with fantasy and incapable of distinguishing it from real life. And the fanfiction and zine cultures that arose around Star Trek were primarily female in composition. The Kirk/Spock zine scene, in particular, was overwhelmingly female, and again consisted of women being "inappropriately" sexually titillated by the fiction which they watched and the fanart they produced, distributed and consumed (as opposed to being "appropriately" sexually aroused by appropriate sex "in real life," which for a woman of course consists of erotic submission to a man... I wonder who benefits from this idea).
So there was anxiety surrounding how these fans were “reading” and interpreting the Star Trek, anxiety surrounding how and what they were writing, and anxiety surrounding how fans were reading what other fans produced. “Bad” reading practices produce “bad” writing which produces “bad” reading practices. There's a direct line from this kind of attitude to the derision that fandom-based erotic, reading, and writing behaviours come in for today (people who create and consume fan art are "freaks," "immature," not "adults," not "normal," not "well-adjusted," not having sex in "real life" which btw is bad).
I don’t necessarily want to lose the ability to criticise anyone’s interpretation of anything or to call any show or book or writing “bad,” to be clear. But it seems to me that a lot of animus against “bad” reading practices, insofar as it is centred around misunderstandings of what fandom reading practices actually are, owes a lot of its vigour to this ideological genealogy.
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Managing Cash Flow: The Role of Debt Collection Services in South Africa for Business
Cash flow is essential to any business, ensuring that operations run smoothly, and expenses are covered. Late or unpaid invoices, on the other hand, can have a significant impact on cash flow, causing financial difficulties and jeopardising a company's viability. Debt collection services in South Africa play a key role in assisting businesses in recovering outstanding debts and maintaining a steady cash flow.
One of the primary functions of debt collection services in South Africa is to serve as a liaison between businesses and debtors. These services focus on negotiating payment terms and agreements that benefit both parties. Debt collection services, by facilitating communication and negotiation, can assist businesses in recovering outstanding debts while maintaining positive client relationships.
In addition to negotiating payment terms, debt collection services in South Africa use a variety of strategies to recover debts. These strategies may include sending reminders and notices to debtors, making follow-up calls, and, if necessary, taking legal action. Debt collection services can increase the likelihood of collecting outstanding debts on time by leveraging their expertise and resources.
Furthermore, debt collection services in South Africa play a key role in reducing the risk of severe debt. By proactively managing and monitoring outstanding invoices, these services can detect potential problems early on and take appropriate action to avoid severe debt. This initiative-taking approach can help businesses maintain positive cash flow and avoid financial losses.
Another important feature of debt collection services in South Africa is their ability to provide businesses with valuable insights and analytics. These services can assist businesses in optimising their credit management processes and lowering the risk of future overdue payments by analysing patterns of payment and debtor behaviour. This data-driven approach may eventually lead to increased cash flow and financial stability for businesses.
Debt collection services in South Africa are also essential for helping businesses during tough economic times. In times of economic uncertainty or downturn, businesses may see an increase in overdue payments and unpaid invoices. Debt collection services can be extremely beneficial during these times, assisting businesses in recovering outstanding debts and maintaining cash flow stability.
Furthermore, debt collection services in South Africa can help businesses recover debts from difficult or unwilling debtors. Dealing with difficult debtors can be time-consuming and frustrating for businesses, especially when juggling other operational responsibilities. Debt collection services have the knowledge and resources to manage these situations professionally and efficiently, allowing businesses to focus on their core operations.
Debt collection services in South Africa can help businesses avoid legal action. When debtors refuse to pay or disputes arise, debt collection services can assist businesses in navigating the legal system and effectively resolving issues. This can help businesses save time and money on legal proceedings while also ensuring that debts are recovered as soon as possible.
Finally, debt collection services are critical to managing cash flow and ensuring the financial health of South African businesses. These services help businesses recover outstanding debts, reduce severe debt, and maintain healthy cash flow by acting as mediators, implementing effective recovery strategies, and providing valuable insights. As a result, businesses in South Africa can benefit significantly from collaborating with reputable debt collection agencies to efficiently manage their receivables.
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Food Processing Revolution: Innovations Shaping the Industry
In the dynamic domain of food processing, innovation serves as the fundamental basis for advancement. The food processing business has seen a significant evolution over time, mostly influenced by technological improvements, shifting customer preferences, and an increasing recognition of the importance of sustainability and health. The revolution in question has had a profound impact on the methods employed in the production, packaging, and consumption of food. Make Vadodara the hub of your efficient food processing. Explore solutions for improved productivity, quality, and compliance at Modern Food Products - ranked among the top companies in the Food processing industry in Vadodara!
This blog post aims to explore the noteworthy advancements that are now affecting the food processing industry and their impact on its overall trajectory.
· Automation and Robotics:
In the dynamic domain of food processing, innovation serves as the fundamental basis for advancement. The food processing business has seen a significant evolution over time, mostly influenced by technological improvements, shifting customer preferences, and an increasing recognition of the importance of sustainability and health. The revolution in question has had a profound impact on the methods employed in the production, packaging, and consumption of food. This blog post aims to explore the noteworthy advancements that are now affecting the food processing industry and their impact on its overall trajectory.
· Internet of Things (IoT) and Data Analytics:
The incorporation of Internet of Things (IoT) technology in the food processing industry enables the continuous monitoring of production lines in real time, hence facilitating the achievement of optimal performance and the reduction of wastage. Internet of Things (IoT) devices have the capability to gather significant data, which can be subjected to analysis in order to enhance process optimisation, forecast maintenance requirements, and enhance overall quality control. The utilisation of data analytics offers significant insights into customer behaviour, hence empowering enterprises to customise their products in accordance with specific tastes.
· 3D Printing in Food Manufacturing:
The utilisation of 3D printing technology in the realm of food manufacturing has garnered significant attention due to its ability to provide novel and tailored solutions for the creation of complicated and personalised food designs. The utilisation of 3D printing technology has the capacity to significantly transform our understanding and production of food, encompassing the creation of distinctive shapes and textures, as well as the printing of customised nutritional profiles. This technological advancement presents promising prospects for fostering culinary innovation and addressing specific nutritional needs.
· Food Preservation and Packaging Innovations:
The primary objectives of advancements in food preservation and packaging are to prolong the duration of shelf life, minimise food wastage, and preserve the nutritious content of food products. In the field of packaging, notable advancements include Modified Atmosphere Packaging (MAP), hoover packaging, and intelligent packaging equipped with embedded sensors for freshness monitoring. These technologies are designed to ensure that consumers are provided with products that are both safe and of high quality, while simultaneously mitigating the environmental consequences associated with packaging.
· Clean Label and Natural Ingredients:
The demand for clean-label products is on the rise among consumers, prompting the food processing industry to embrace natural ingredients that have undergone little processing. The driving force behind this transition is motivated by a strong inclination towards openness and a predilection for nourishing healthful dietary options. Food processors are engaging in the process of reformulation in order to remove artificial additives, preservatives, and synthetic colours from their goods. This strategic action is in accordance with the growing customer preference for healthier alternatives. Join the league of successful Food processing companies in Gujarat. Implement state-of-the-art technologies and witness unprecedented growth. Get in touch with Modern Food Products today!
· Plant-Based and Alternative Proteins:
The emergence of plant-based and alternative protein sources represents a notable transformation in consumer dietary preferences. Food processors are utilising innovative techniques to create plant-based meat alternatives that mimic the sensory attributes, such as taste and texture, of conventional meat products. These inventions play a significant role in promoting sustainability since they effectively mitigate the environmental consequences associated with traditional meat production, all the while accommodating the needs of an expanding group of individuals who follow vegetarian or flexitarian diets.
· Nanotechnology in Food Processing:
The utilisation of nanotechnology in food processing allows for the meticulous manipulation of food characteristics on a molecular scale, resulting in improved sensory attributes such as taste and texture, as well as enhanced nutritional composition. Nanoencapsulation is a technique that facilitates the precise delivery of nutrients to specific targets, hence enhancing the nutritional content of food products through the addition of vital vitamins and minerals. Furthermore, the application of nanosensors is being employed to enhance quality control measures, thereby guaranteeing the safety and freshness of food products across the whole supply chain.
· High-Pressure Processing (HPP):
HPP is a food preservation method that uses elevated pressure levels to eliminate pathogenic microorganisms and prolong the shelf life of food products. This technology achieves these objectives without subjecting the food to thermal treatments, hence preserving its nutritional composition and sensory attributes. The utilisation of this approach is increasingly being recognised for its ability to generate newly produced, secure, and minimally treated goods, thereby satisfying the growing need for uncontaminated and consumer-friendly food items.
Final Thoughts:
The food processing business is currently experiencing a significant transformation propelled by technological advancements, a focus on sustainability objectives, and the changing demands of consumers. These developments are not only exerting a significant influence on the sector but also fundamentally altering our perspectives and patterns of food consumption. The future of food processing encompasses a range of cutting-edge technologies, including automation, robotics, 3D printing, and nanotechnology.
These innovations hold great potential to revolutionise the global food industry and significantly impact the methods by which we sustainably nourish our growing population. Please remain engaged as we see the gradual progression of this transforming expedition into the forthcoming realm of sustenance. Ready to secure a top place in the Food processing industry in Vadodara? Modern Food Products’ expert team in Vadodara is prepared to optimize your operations. Reach out for personalized advice and solutions.
#Food processing companies in Gujarat#Food processing industry in Vadodara#Best food product company in Vadodara#Food product industry in Vadodara#Food Product company in Gujarat#Food product company in India
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Hey--there will be more beautiful days, and you'll even be able to enjoy some of them, hopefully soon. Love you, Coco, I know generic positivity can be grating/feel superficial and insincere and advice can be patronizing, but I'm sorry you're feeling awful and it's the only thing I can think of to try and help. please give yourself some of the grace you afford other people--you are not a failure or defective for being unable to conform to the behavioral expectations of a society that is founded on the relentless exploitation of people and planet at the deliberate expense of community. Who do u want to be? What are the things about life that you enjoy? What art do you want to create and why? You don't have to achieve on anyone else's timeline--that will come when you've found a way to keep living that doesn't consume you with grief and guilt. Who does it serve for you to be miserable? Tearing yourself down at the slightest glimpse of hope bc you're afraid of continuing a pattern of perceived failure is an easy response to fall back on, I've been there, I know how the panic swallows you whole, and breaking yourself out of that tortuous cycle is hard and it sucks but please keep trying--anything that drives those windows of intense self-loathing further apart and shaves them down is a step towards a you that you can and WILL be proud of, even if you can't believe it right now. This might sound stupid but honestly having an idea of what you want your life to look like that you can break up into achievable steps and focus on/prep and strategize for can help with a sense of structure. The practical things you do to stay afloat can be romanticized or modified in ways that make you feel more engaged--music or podcasts or audiobooks while you do laundry and dishes or clean the bathroom, that kind of thing. I think you'd mentioned before that you don't typically have problems keeping up with house chores? If that's still true, could you maybe adopt an older cat? It helps to have something else to take care of and come home to, and it's easier to stop fixating on what you hate about yourself when you have a dumb little animal flopping around in your space. You seem like a very analytically-minded person, maybe give yourself projects that intersect with your passions? Aspirational as well as critical, like what specifically have you internalized from the formative works like Frankenstein and Carmilla or Les Mis or Phantom, and how do they inform the way you think about art as creation, or gender conventions in certain genres and art forms, what techniques and subversions fascinate you, etc, just earnestly dive into what you want to make and see and engage with for yourself. When the day to day becomes easier to manage, you'll have the time space and energy to start forging the community you crave or strengthen the connections you've already made. it'll take some time to get there, but that's okay bc you'll get there. And it'll be worth it.
It's taken me quite some time to answer this because I'm genuinely at a loss for words, this moved me so much. While I do think my inability to conform to societal behavioural expectations without any clue or good reason for being this way, no excuse or sympathetic cause to this dysfunction, is a very fundamental defect, like a part of me I'm supposed to have that everyone does is just missing, while I ache at the thought of timelines and the thought of how much time I've already lost, being partway through my twenties and this far-gone and still having such a long road ahead of me until I can come close to what's come naturally to people far younger - and I desperately want to be some semblance of normal - this lifted my spirits and gave me something to hold onto in ways I cannot begin to express.
I'm completely overcome with this, and astounded by the thoroughness, the thought, the attention to details I've mentioned before (in concrete examples that I can work with), and the care and compassion combined with concrete steps I can - and want to - take to get better. That you've seen what a wreck I am and still have such faith I can find better footing - that I haven't fucked it all and it isn't too late for me - is touching and inspiring in more ways than I even know how to express. Thank you. Thank you. A thousand times, thank you.
Love you too, anon. Love you so so so much.
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Beginner's Guide to Digital Marketing and Its Endless Benefits:
The wide range of techniques and methods used to advertise goods and services through online platforms and technologies is referred to as digital marketing. It includes a range of platforms, including social media, email marketing, content marketing, and more. In essence, digital marketing uses the power of the internet to connect and engage with a larger audience in a more focused and economical way than traditional marketing techniques.
Businesses have recognised the critical importance of building a strong online presence in the current digital era. Through digital marketing, businesses may interact with and affect their target clients' purchasing decisions. Marketers may optimise their advertisements and get insightful knowledge into customer behaviour by utilising data analytics and tracking solutions. This enables real-time adaption and improvement of their advertising efforts. Additionally, digital marketing encourages a two-way contact link with clients, enabling individualised services and excellent client relations.
Benefits of Digital Marketing
Global Coverage
Establishes connections with individuals everywhere.
Reaches out beyond local boundaries by using the internet.
Talks to prospective clients everywhere.
Opens doors to a large audience and new markets.
Cost-Effectiveness
Costs less than traditional advertisements.
No waste; chooses who to display advertising to.
Spends money wisely to achieve greater results.
Improves advertisements by examining how they function.
Measurable Outcomes
Examines the effectiveness of advertisements.
Finds out immediately if things are going well.
Observes several things, including sales and website traffic.
Learns from the data and keeps getting better.
Targeted Population
Speaks specifically to particular demographic groups.
Finds the appropriate person using specialist tools.
Provides the correct people with the right information.
Spends no time or money on the wrong people.
Personalisation
Speaks to you in a manner that suits you.
Stimulates interest and behaviour.
Uses your personal data to provide you with a unique experience.
Makes you feel valued and acknowledged.
Real-Time Interaction
Quickly engages you in online chat.
Conversations across chat, email, and social media.
Immediately assist you with your needs.
Shows that it is willing to assist and that it is attentive.
Numerous Channels
Choose from a variety of online chat options.
Uses email, search engines, social media, and other channels.
Chooses the best options for the appropriate people.
Reaches out in several ways to have a bigger effect.
Brand development
Shows the brand's personality.
Makes the brand well-known and powerful.
Increases consumer trust.
Makes an impression and gains trust.
Implementation Immediately
Ad starts quicker than previously.
Swiftly adapts to trends and changes.
Acts when it is most effective for improved outcomes.
Maintains an edge in the digital sphere.
Simple AB testing
Tries several things to determine which is best.
Discovers what functions properly and what does not.
Uses what has been learned to improve things.
Continues to test and refine for greater success.
Enhanced relationships with customers
Speaks with consumers incessantly.
Listens and offers solutions.
Increases brand favourability and client trust.
Develops a following of devoted clients.
More Versatility
Swiftly modifies advertisements according to what's happening.
Maintains a state of readiness to adapt to people's preferences.
Uses flexibility to stay ahead of rivals.
Quick to adapt for better outcomes.
Increased ROI
Calculates the revenue that advertisements generate.
Better use of resources through data insights.
Increases the return on investment.
Continues to develop for greater results .
Equal Opportunity
Enables it to be equitable for all sorts of enterprises.
Smaller ones can succeed as well.
Shows up despite having a small budget.
Develops a competitive market where everyone can succeed.
According to what I've seen, there are many thorough training packages for digital marketing available to assist people in developing the abilities necessary to succeed in this fiercely competitive sector. A course that offers certification and work placement prospects is a noteworthy suggestion for improving your skills. There are knowledgeable teachers ready to improve your educational experience. Both online and offline, top-notch digital marketing services are available, providing an important experience.
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graphic designing,accounting courses, free marketing courses
Title: Unlock your potential: Explore ADC's diverse curriculum
Introduction:
Competing in today's business environment requires ongoing learning and skills. At ASDC (Advanced Skills Development Centre), we understand the importance of staying ahead of the rest. Located in the heart of Kanpur, our institute offers a wide range of courses designed to meet the needs of today's business world. Whether you gravitate towards the creative side of graphic design, the analytical side of accounting, or the strategic side of business, ASDC is your gateway to unlocking your potential and achieving success.
Graphic Design: Unleash the Potential of Your Creativity
In an age dominated by communication, graphic designers play an important role in shaping images and conveying messages. At ASDC, our graphic design courses are designed to inspire your creativity while giving you the skills the industry needs. Our experienced instructors provide training to help you succeed in a variety of design disciplines, from software design knowledge to understanding visual aesthetic concepts. Whether you want to become a graphic designer, UI/UX professional, or digital artist, ASDC provides the resources and expertise to turn your passion into a successful career.
Accounting Lesson: Dealing with the Complexities of Finance
In the business world, financial management skills are essential for success. ASDC offers a range of financial advice suitable for both beginners and professionals looking to manage their financial affairs. Our courses cover the fundamentals of accounting, advanced financial analysis techniques, and practical applications of accounting software. Whether your aim is to work in auditing, tax, or financial consultancy, ASDC can provide you with the knowledge and skills you need to succeed in the competitive world of finance.
Freelance Marketing: Develop Yourself Through Research Insights
In a digitally driven business, effective marketing strategies are crucial for the business to succeed. ASDC recognizes the importance of business skills and offers free courses designed to help people learn essential business skills. From understanding consumer behaviour to using social media platforms for branding, our courses provide insights that can improve your business. Whether you're an entrepreneur, an aspiring entrepreneur, or a professional looking to learn about new topics, ASDC's free courses can provide the resources and benefits you need to improve your business talent.
Conclusion:
At ASDC, we are committed to providing individuals with the knowledge and skills they need to succeed in today's competitive environment. Whether you're passionate about graphic design, interested in content management, or eager to improve your business skills, ASDC provides the educational support you need to thrive. Visit our website to explore our different courses and take the first step towards achieving the career you want with ASDC. Unleash your potential and start your lifelong learning journey with us.
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Hey I hope you don't mind a question. This is related to a snippet of the recent ask you posted:
also I think using “good” and “evil” to describe will isn’t helpful in an analytical context simply because the show goes out of its way to blur moral absolutes? he exists within the complicated grey, blurring with hannibal. again, much of the show is about deconstructing polarities, particularly the difference between humanity and monstrosity
I wanted to push back on the idea that there aren't moral absolutes in Hannibal and see if I could get any more thoughts.
It seems to me like Hannibal (character, not show) is presented as entirely, unquestionably evil. The show never gives him anything resembling a redemption arc, and only makes the vaguest allusions to a tragic backstory. He does some nice things, but nothing seems like a serious attempt to paint him as morally gray.
Even his love for Will is presented as obsessive, possessive, violent, and controlling, right up to 3b when he makes an earnest attempt to murder Will's family. He has no reason to believe Dolarhyde will fail.
Obviously there is no balancing force of absolute good, but I still feel like Hannibal (show, not character) is more about, like, the way Hannibal (character) warps the morality of everyone around him in an almost gravitational way.
hi !! and yeah of course, I’m always happy to throw ideas around and discuss the show with other people :D
it’s interesting, because as I was thinking about how I wanted to approach answering this ask (and word my thoughts) I found my answer was similar to the previous ask about will’s morality, but in reverse. it’s fitting since will and hannibal are “just alike” isn’t it? identically different, mirrors, the negative space of each other, etc. I’ll explain what I mean
like with the previous ask, I think my interpretation of hannibal stems from 1) the nature of his character progression (and the role of the person suit) 2) his worldview as shown/set up in the show’s first season and 3) his foil dynamic with will and how their romance changes him (or rather, changes his perception of himself). I agree that hannibal is an irredeemable character and I love that the show never tries to redeem him or paint his violent, atrocious behaviour as “misunderstood”. I don’t think we’re supposed to think hannibal is good, or that he was right in any capacity, however, I do think the “absolute evil” we’re presented with is an aspect of his person suit, and that hannibal isn’t irredeemable because he’s an inhuman monster, but because he’s a horrible human being
to me, hannibal’s character is defined by a want for absolute control and dominance over others as a response to losing his sister and being stripped of all power and autonomy. as such, both the cannibalism and the “shattering teacup” are metaphors for his desire for control. he tries to recreate a family for himself and “reverse time” in order to hide from his own limitations and, as ridiculous as it sounds, mortality. he’s incredibly selfish, has a god complex, and absolutely delights in the idea that he is above humanity. this idea empowers him. we see this in s1 when he smirks after bedelia calls the person suit a “human veil”, like he’s pleased she sees him this way. because if he’s the devil pulling the strings then he’s not weak; if he consumes those who cross him then he must be superior; if he’s never attached then he can never lose anything or anyone. he is free from the human condition, and being perceived as “evil” fulfils this purpose perfectly
his romance with will completely shatters this illusion. the reason will still doesn’t understand hannibal in the s1 finale (when he realises hannibal is a serial killer) is because the “ripper” persona is another mask. it’s theatre, which means it’s performative. in s2 will’s person suit begins to mirror hannibal’s, the two of them becoming the “evil” versions of themselves, however, in mizumono this idea is completely deconstructed too, not because hannibal is suddenly a good person, but because by becoming attached to will, and being successfully manipulated by him, he finally loses control. he’s no longer the all-seeing god pulling the strings. not only that, but his love for will is not something he can control. ironically, the ripper has been ripped open, and his humanity is exposed as the ugly, bleeding wound it is (metaphorically, of course)
in s3 we learn the point of hannibal’s arc is to see the deconstruction of his person suit, like how will recreates the crime scenes to see the human underneath the killers he analyses. again, not to apologise for them, but to see them. hannibal is absolutely humiliated as punishment for his arrogance, and that untouchable monster we’re introduced to is exposed as the pathetic toddler he is in reality. he’s no longer in control, and never has been. hannibal wishes he was above humanity, he wishes he was absolutely evil and sitting on the devil’s throne, but he’s not. in fact, in s1 he’s just as desperate to hide from his “humanity” as will is to hide from his “monster”. still, they only realise the truth of themselves when these concepts begin to blur and merge together
on that note, I think something the show goes out of its way to challenge is the notion that humanity (and love) is synonymous with goodness. it would be easier to distinguish people as either good or evil (humans or monsters) because either persona is palatable and tolerable in a society that has certain expectations and roles we’re meant to follow. the person suit itself is a metaphor for conformity, but the show also suggests that the suit (or “mask”) is a prison in of itself, and that there is no freedom in constructing a false version of yourself to present to the world, no matter how terrible the human inside is. it’s why hannibal gives himself up in s3, and why his arc is complete when he relinquishes control and lets will pull him off the cliff in twotl, because he realises he’ll never be free if he’s never understood, accepted, and forgiven for his grotesque humanity. no one else in the world can do it (because he’s fucking awful) but will can, because he’s the same
#the whole time I was answering this I was listening to ‘the whole being dead thing’ from beetlejuice NSBSJSHS it felt fitting#hannibal is so PATHETIC like his arc is so satisfying because he gets his ass and his heart absolutely whooped#he’s a big child it would be funny if it weren’t so sad#I would love to unpack this further and talk about how audience perception of the person suit is reflective of societal norms#as well as the queer subtext because *god* this show is so inherently queer#but that’ll be it’s own post eventually#again thank you so much for the ask !! like I said before this is just my opinion and you’re free to disagree with me#hannibal#nbc hannibal#will graham#hannigram#hannibal meta#ask response#ghost speaks
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How to End Low Conversion Rates In 2024
Introduction
Consider this: You've spent countless hours creating the ideal website and curating items or services that are nothing short of extraordinary. You're all set for people to rush to your site and convert into devoted clients.
Nonetheless, despite your efforts, your conversion rates remain dismally low. It's like owning a lovely storefront on a busy street, that no one ever enters. Don't worry, because we'll untangle the riddle of conversion rates and provide you with tactics to shift the tide in your favour in this tutorial.
Conversion Rates: An Overview
First and foremost, let us debunk the term "conversion rates." A conversion occurs in the realm of online business when a user performs a desired activity. This could be making a purchase, signing up for a newsletter, completing a contact form, or downloading an e-book. The conversion rate is the proportion of visitors that complete the targeted action.
What Constitutes a Good Conversion Rate?
Setting reasonable expectations is essential before going on a journey to increase your conversion rates. Conversion rates differ greatly among industries, specializations, and even traffic sources.
A respectable conversion rate for an e-commerce site could be about 2-3%, while a niche-specific landing page could aim for substantially higher numbers. Always strive for ongoing improvement. Even a 0.5% increase can result in significant gains over time.
How to Improve Conversion Rates
1. Recognize Your Audience
Understanding your audience is the first step in improving conversion rates, just as a competent chef tailors a meal to suit the tastes of their guests. Analyze analytics to learn more about demographics, preferences, and behaviour. Create content, design, and offers that speak to the needs and desires of your target audience.
2. Create Interesting Content
Consider your website to be a tale ready to be told. Engaging material written in a clear and succinct manner can capture the attention of your visitors. To lure consumers into your brand's tale, use persuasive language and storytelling approaches. A relevant tale has the ability to elicit an emotional response, which can have a significant impact on conversion rates.
3. Improve Website Design
The design of your website, like the packaging of a product, must be appealing and user-friendly. Visitors can leave a busy, confused website faster than you can say "bounce rate." Invest in a clean, intuitive design that effortlessly takes consumers to your call-to-action buttons.
4. Call-to-Action Magic
Call-to-action (CTA) buttons are the magic wands that can transform casual browsers into eager clients. Make your CTAs visible, appealing, and actionable. Use action verbs such as "Get Started," "Join Now," or "Unlock Exclusive Access" to elicit instant action.
5. Establish Trust
Trust is your most valuable currency in a digital world riddled with scams and unscrupulous practices. Show trust indicators like customer feedback, security badges, and endorsements from credible sources. Visitors who feel comfortable and confident are more likely to convert.
6. Iteration and A/B testing
Improving conversion rates is a multifaceted endeavour. A/B testing can be used to compare different versions of your website, landing pages, or CTAs. This iterative method enables you to determine what connects most with your target audience and make data-driven decisions.
Conclusion
To put a stop to the period of low conversion rates, a strategic blend of art and science is required. Understand your target, convey an engaging story, provide a consistent user experience, and establish trust. Remember that Rome was not built in a day and that significant changes in conversion rates may take time.
Continue to be patient, persistent, and open to refining your plans in response to real-time data. Your online storefront is more than just code; it is a portal to meaningful conversations and fruitful commercial connections. You're not simply increasing numbers when you master the art of conversion; you're also creating an engaging digital journey.
So, empower yourself with these methods and watch as your conversion rates improve, paving the way for a brighter, more lucrative online future. Your success story begins right now.
Read more of our other blog posts on our website 👇
Why A Website Is Important For Small Businesses
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Understanding Consumer Behavior in the Digital Age
In the bustling digital age, understanding consumer behaviour has become the holy grail for brands aiming to stay ahead of the curve. It’s no longer just about having a great product; it’s about deeply understanding the digital journey your customers are on, and how they interact with the myriad of digital touchpoints available to them. If you’re not keyed into these behaviours, you’re missing out on invaluable insights that could drive your brand to new heights.
Consumer behaviour in the digital realm is a constantly shifting landscape, driven by the rapid evolution of technology and the ever-changing preferences of consumers. It’s about tapping into where they spend their time online, what content captures their attention, and how they make their purchasing decisions. With the UK market being as diverse and digitally savvy as it is, getting a grip on these behaviours is crucial for any brand looking to make a significant impact.
But here's the thing – understanding digital consumer behaviour isn’t just about collecting data; it’s about interpreting it in a way that allows you to make real-time adjustments to your marketing strategy. It requires a blend of intuition and analytics, of creative thinking and data-driven decisions. The brands that excel are the ones that use these insights to create more personalised, engaging, and effective customer experiences.
However, this is where the urgency comes into play. The digital landscape waits for no one. Trends can come and go in the blink of an eye, and consumer preferences can shift just as quickly. Brands that are slow to adapt, that don’t continuously monitor and analyse consumer behaviour, risk falling behind. It’s not just about keeping up; it’s about staying ahead, predicting trends before they happen, and being ready to pivot at a moment's notice.
In conclusion, understanding consumer behaviour in the digital age is the key to unlocking a more dynamic and responsive marketing strategy. It’s not enough to follow the crowd; you need to know where the crowd is going, what they’re talking about, and what they want, sometimes even before they know themselves. This is the challenge and the opportunity for brands today. Dive deep into the digital behaviours of your consumers, and let those insights shape a marketing strategy that’s not just effective, but truly resonant.
#digital consumer insights#marketing trends#behavioural analytics#customer engagement strategies#online purchasing behaviour#social media trends#personalised marketing
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Embracing Digital Marketing: Elevating Your Business in Today's Landscape
1: Adapting to Changing Trends
In the dynamic realm of business, adaptation is key to survival. The digital era has reshaped consumer behavior, making online presence paramount for any business. Embracing digital marketing services is no longer an option; it's a necessity.
In today's landscape, customers are navigating their purchasing journeys primarily online, making it crucial for businesses to meet them where they are—on digital platforms.
2: Expanding Reach and Engagement
Digital marketing offers unparalleled opportunities to expand your business's reach and engage with your target audience effectively. Through various channels such as social media, email marketing, content creation, and search engine optimization (SEO), you can precisely target potential customers and foster meaningful interactions.
By utilizing these channels strategically, you not only increase visibility but also build brand credibility and trust.
3: Cost-Effectiveness and Measurable Results
Compared to traditional marketing methods, digital marketing services often provide a more cost-effective approach. With tools like analytics and data-driven insights, you can precisely measure the performance of your marketing campaigns. This enables you to optimize strategies in real-time, allocating resources where they yield the highest returns. Whether it's through pay-per-click advertising, email campaigns, or social media promotions, the ability to track and analyze results empowers businesses to make informed decisions and maximize their marketing budget.
4: Staying Ahead in a Competitive Landscape
In a competitive market, staying ahead requires continuous innovation and adaptation. Digital marketing services equip businesses with the agility needed to navigate the ever-evolving landscape. By leveraging the latest trends, technologies, and consumer insights, you can stay relevant and differentiate yourself from competitors.
Moreover, the ability to tailor marketing strategies based on audience behaviour ensures that your business remains at the forefront of industry changes.
Conclusion:
Embracing digital marketing services is not merely an option for businesses; it's a strategic imperative. In a world where digital connectivity reigns supreme, adapting and leveraging these tools is crucial to business growth and sustainability. By expanding your online presence, engaging with your audience, optimizing costs, and staying ahead of the curve, your business can thrive in the competitive market. The time to invest in digital marketing services is now—a decision that will not only elevate your brand but also solidify its position in the digital landscape of tomorrow.
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Strategies for Successful Affiliate Marketing
Affiliate marketing has proven to be a powerful income-generating avenue for many individuals and businesses. To excel in this field, it's important to adopt effective strategies that can maximize your earnings and create lasting partnerships with affiliate programs. Here are some key strategies for success:https://www.evolutionspeed.xyz/
1. Choose the Right Niche
Select a niche that you are passionate about and that resonates with your target audience. Focusing on a specific niche allows you to tailor your content and recommendations, making them more authentic and engaging.
2. Research Affiliate Programs Thoroughly
Before joining any affiliate program, conduct thorough research. Look for programs that offer competitive commission rates, reliable tracking systems, and products or services that align with your audience's needs and interests.
3. Build Trust with Your Audience
Establishing trust is paramount in affiliate marketing. Provide valuable, honest, and unbiased information about the products or services you promote. Your audience's trust will directly impact their willingness to make purchases through your affiliate links.
4. Create High-Quality Content
Focus on creating high-quality content that adds value to your audience's lives. Whether it's blog posts, videos, or social media content, ensure that it is informative, well-researched, and relevant to your niche.
5. Diversify Your Promotional Channels
Don't limit yourself to a single platform. Utilize various marketing channels such as your website, social media, email newsletters, and even podcasts to reach a wider audience. Different platforms attract different types of users.
6. Segment Your Audience
Understand that your audience is diverse and has varying needs. Segment your audience based on factors like demographics, interests, and buying behaviour. Tailor your content and promotions to cater to each segment's preferences.
7. Use Compelling Call-to-Actions (CTAs)
Encourage your audience to take action by using persuasive CTAs. Clearly communicate the benefits of the product or service and create a sense of urgency to prompt immediate action.
8. Track and analyze performance
Regularly monitor the performance of your affiliate campaigns. Use analytics tools to track key metrics such as click-through rates, conversions, and earnings. Analyze this data to identify what's working and what needs improvement.
9. Engage with Affiliate Managers
Stay in touch with the affiliate managers of the programs you're part of. They can provide valuable insights, promotional materials, and even exclusive offers for your audience.
10. Stay updated on Industry Trends
The affiliate marketing landscape is ever-evolving. Stay informed about the latest industry trends, new product launches, and changes in consumer behavior. Being up-to-date will help you stay ahead of the competition.
Conclusion
Successful affiliate marketing requires dedication, creativity, and a strong commitment to providing value to your audience. By implementing these strategies and continually refining your approach, you can build a sustainable income stream while fostering trust and loyalty among your audience and affiliate partners.
#news#youtube#web#star wars#writing#black and white#marketing#classic cars#cartoon#money#make money from home
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WHAT IS DIGITAL MARKETING STRATEGY?
Digital marketing can also be called online marketing. The main purpose is the promotion of brands to connect with potential audiences using digital platforms. A digital marketing strategist is someone who plans and executes a company’s digital marketing strategy. Identifying and targeting client demographics, understanding consumer behaviour, administering online advertising, and tracking their success may be among their tasks. They must be skilled in a variety of digital marketing tactics such as SEO, social media marketing, email marketing, content marketing, and so on. They also frequently employ data analytics tools to analyse and change their plans based on campaign performance
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