#i don't know how we got to $38k this week like each job is like between $100 and $2000

[fazcinatingblog]

Sophia said the budget for the week is $38k (most ridiculous target she's ever come up with) and I did that and she didn't mention if she was pleased with it or will she just continue giving me ridiculous targets every week like $40k then $50k then $103k and then if ever I don't meet her dumbass target, I get fired that's it, it's that easy

#i don't know how we got to $38k this week like each job is like between $100 and $2000 #but we did #we got there #she'll make up more stupid expenses next week #she'll be like 'I've got land tax and wages and oh i bought another house and we need $400k of invoices to cover it' #be like 'can't afford the wages this week we need a billion dollars worth of invoices to go out' #goddddd i hate her #also as far as i know I'm the only idiot on earth who's worked the longest under Sophia #nearly five years!!!!!! #Jesus #it's too long #but also i don't know like she ran her own accounting practice out of her own home before taking over from mort #like I'm pretty sure she had people working for her and I'm pretty sure I've seen a list of them #i have a list of her clients from that time and underneath it says employees/homestay #i think #i think there's phone numbers too #i mean #i clearly need to do some research #find out if any of those worked for sophia for over 5 years #what are their stories #they would've worked at her house and maybe even lived there if the homestay thing is true #i need to know what it was like #at what point did she turn evil #was she always evil #was she ever normal? #what do her kids think of her #do they know she runs an accounting firm #were they ever inspired to do accounting #what was she like as an employee #did she eat 6 cheese biscuits for lunch every day

[sol1056]

Something I don't understand. According to those stats you posted, VLD has got more or less similar traffic rates as other shows like Castlevania and The Dragon Prince. So why is its Twitter and Tumblr presence so massively higher? For example the trailer for S8 on Twitter has 12k likes, but the trailer of S2 of Castlevania has only got 3.6k, almost just 1/4 of Voltron. I know you said Fandom can't be used to detect actual traffic, but I thought different Fandoms could be compared to each other.

You can compare fandoms, yes, but what you’re comparing in twitter stats vs the stats I listed is the difference between engagement and viewership.

We can determine engagement by looking at traffic on twitter, tumblr, facebook, instagram, and google searches. As google is the only one of those five that has a reach beyond 20% of the internet-using public, I find it’s the best for a blunt-force measurement of audience engagement, which really boils down to “how much people are talking about it.” 

Wikipedia’s page views are an extrapolation of viewership. That’s a massive segment of the population who don’t get on twitter, use facebook for family stuff, aren’t into instagram, and have never heard of tumblr (yes, lots of those people exist). 

Remember, a controversial show can get people talking but that doesn’t translate automatically to them watching. If you go by twitter stats, S7 should’ve been THE most watched season of VLD ever, ‘cause boy was it blowing up the charts in terms of engagement. Thing is, its viewership stats were just fractionally higher than S6, and still nowhere near S1/S2 levels. It didn’t bring in that many more eyeballs; it just got talked about. A lot. 

The other thing to keep in mind is that you’re comparing one show’s seventh season to another show’s first season and a third show’s second season. VLD has had 2 more years to build up its audience than tDP, and a year more than Castlevania (which also doesn’t come with the massive marketing push that DW puts into even its half-assed-marketed shows). 

On top of that, Castlevania’s audience skews older, and those of us with jobs don’t have the time to spend all day on various platforms, so our engagement may be as strong but it’s rarely as noisy. (in other words, we’ll miss stuff ‘cause we don’t have the time to go back and see everything in our feed that happened while we were busy elsewhere.) Meanwhile, tDP’s audience skews slightly younger, and twitter is much more a 18-30 kind of platform. So tDP’s audience is either slightly too young for twitter, while its other audience (parents) are just a little older than twitter’s core audience. 

So, comparison graphs. Colors for each show in each graph are:

blue: Voltron (VLD)green: She-Ra (SPOP)red: The Dragon Prince (tDP)orange: Castlevaniapurple: Trollhunters (TH)

Viewership stats (via Wiki)

Stats run from 6/1/2016 to 11/17/2018. 

VLD’s S1 viewership peaked at about 38K; TH’s S1 peaked at about 21K, same as SPOP over on the far right. Castlevania hit about 72K in its first season, so its S2 drop to around 48K is about standard. tDP managed almost 50K in its first season. 

Viewership drops by 30-40% with each subsequent season for the average show; a drop of less than 20% means you have a major hit on your hands. The last season almost always shows a spike, as people come back to see how it ends. If a show ends without that spike, consider it dying a quiet death.

That reality of each subsequent season losing viewers means SPOP is in a really bad place right now, unless it can do a turn-around like TH and have a powerful ending. If SPOP has more than three seasons, by the time it gets to its final season (and that resurgent viewership for the finale), it might barely be a blip on the scale. The longer the show, the higher you want the S1 levels, to offset that expected decline over the seasons. 

Engagement stats (via Google)

Here’s the chatter, of people searching for each show (or related topics like toys, merch, news, fic, art, etc). Same colors as above, for each show, for the same time period. 

Unfortunately, Castlevania drowns everyone else out by such a degree that we can’t really see much until we get that out of the way. So this second one, I narrowed it down to ‘Castlevania netflix’ to temporarily quiet it, a little.

Compare this to the viewership, and you can see some interesting behaviors. People talked about TH a lot more than VLD, despite TH having such lower viewership stats. There was a major spike when SPOP released its character designs, and kerfluffles get people talking. For VLD, its S3 viewership dropped as in standard but the chatter went up; S3 and S7 came close to matching S1 levels of engagement (for not always good reasons, natch). 

Notably, tDP may be somewhat quiet (comparatively) over on twitter, but it’s got people talking, too. If you’re wondering, the most common related search terms are for the cast overall, then ‘avatar the last airbender’ and then Ralya, Callum, Amaya, and Claudia. Going by frequency, Rayla is the most popular character by a large margin.  

The dotted line in green, at the far right, is Google’s prediction based on the past few days’ traffic, as we haven’t quite completed the first week. (A query for a year+ gets compressed to a weekly Sun-Sat view.) 

Speaking of which, let’s take it down to just the past 90 days, and remove the narrowing filter on Castlevania. This graph has a bumpier view because it’s back to a daily value for each. 

tDP and SPOP look very close, and there’s really only a few points difference: tDP maxed out at 43%; SPOP maxed at 37%. (Basically, take Castlevania’s highest-rated day as x, and tDP’s highpoint is 43% of x.) If I narrow Castlevania down again, we can see tDP vs SPOP chatter. 

People are talking about SPOP but still not quite to the degree of engagement as tDP. Then again, SPOP also hamstrung itself by releasing three days early without a lot of warning, so it’s possible we may see another spike similar to tDP’s once word gets out that the series is actually released. Or, once early adopters create buzz and lure more people into watching. 

bottom line

What people talk about isn’t always what they’re watching. And people will watch and not have the place, time, or energy to chat about it online. All of these shows are on Netflix, too, so no advertising income as a comparison point. That makes engagement a more useful data point, because the income doesn’t change based on viewership. 

By that measure, TH is probably DW’s most successful series of these, followed by VLD, and then SPOP. TH is the only one inside shouting distance of what tDP managed it its first season, and none of them come close to competing with Castlevania’s numbers. 

Hell, if I were DW, right now I might be having serious regrets of making VLD a Y7 property, considering Castlevania’s M rating. By platform and viewership, Netflix might be the best home for adult-oriented series where stories can explore darker themes. Of all the franchises DW has right now, VLD was possibly the best candidate for taking advantage of the platform. That M rating hasn’t hurt Castlevania in the least, and in fact may’ve been part of what propelled it so high. 

#vld #voltron #castlevania #the dragon prince #she-ra #trollhunters #doing the data cronch #sol thinks about stuff