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hypebeast1ife · 1 month
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SHOP: ANTI SOCIAL SOCIAL CLUB x Casestudy Flag T-shirt Blue
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moodboardmix · 2 years
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‘Wagner’s Fables,’ Qingdao, Shandong province, China,
Waterfrom Design,
Photography: One Thousand Degrees Image
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kaziiadam · 6 months
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Armando's Restaurant Revitalization - SEO, Social Media, and Web Design Success.
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😍 I’m happy to share this Armando's Restaurant Revitalization - SEO, Social Media, and Web Design Success. project I worked on. . 👉 Check it out here: https://lnkd.in/dpAcAbej
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heavensdoorways · 2 years
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‘Wagner’s Fables,’ Qingdao, Shandong province, China,
Waterfrom Design,
Photography: One Thousand Degrees Image
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ojin-ngode · 1 year
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Always on Time
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ritaltime · 11 months
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Family Support: The Pillar of Strength in Times of Challenge
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ivirginus · 1 year
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Remain Vigilant: Phishing Scams Are On the Rise
Remain Vigilant: Phishing Scams Are On the Rise
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web.com CYBER SECURITY Key Takeaways - Your business needs a strategy in place to protect your organization from phishing. - First, you need to know what these scams look like. The economy has undergone an extreme transformation, and companies in all kinds of fields are looking to update their customers on the availability of their products and services. Unfortunately, scammers have noticed this trend, too, and they’ve been amplifying their phishing efforts in its wake. It’s become such a problem that the US Secret Service issued a warning to corporate America about coronavirus phishing. All business owners should be wary of this type of cybercrime, especially when you consider that cyberattacks cost small business owners an average of $200,000. To protect your business from phishing, you’ll need to have a smart security strategy in place. But before we get to that, let’s quickly define exactly what a phishing email is.  What Is Email Phishing? Email phishing is an attempt to steal private information from a person or business that will be used for theft, blackmail or other nefarious purposes.  This scam is executed by emailing misleading requests to click website links or email attachments which then install malicious software such as keyloggers or ransomware.  These scammers usually disguise themselves by posing as businesses or government agencies that potential victims would typically engage with. For example, during the pandemic, many phishers have been sending emails designed to look like official communications from the Centers for Disease Control (CDC).  Phishers may also pretend to be a local business or even an individual you know seeking funds for coronavirus relief. Don't assume that an email is secure just because the name of a person or business you recognize appears as the sender's name or in the subject line. How to Identify Email Phishing Protecting your business from phishing emails is a two-part strategy. The first part is to make sure that you and the other people in your company know how to identify email phishing. The second is having a cybersecurity solution in place that monitors the security of all of your business-related computers and mobile devices. Let's start with a few simple tips.
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web.com CYBER SECURITY Be Wary of Email Addresses and Domain Names You Don’t Recognize Say you receive an email that looks completely legitimate from an entity you normally interact with, but if you’ve never seen the email address before, or the domain name in the email address isn’t the same as the organization’s website. If that's the case, then there's a good chance that it’s a phishing email.  Additionally, most businesses will not use an email address from a free email provider such as @gmail.com or @yahoo.com. Emails sent from these addresses that purport to be from businesses or government agencies should immediately arouse suspicion. It’s worth noting here that email addresses with domain names that end in “.gov” are probably legitimate. That’s because .gov domain names are carefully regulated and only given to government bodies. So unless they’ve been hacked, which is very unlikely, they should be safe.  Poor Spelling and Grammar Can Be Tell-Tale Signs of Phishing Here’s a truth that applies to virtually everyone: most of the world does not speak the same language as you. Many or most of the scammers who send you phishing emails won’t speak the same language as you, either.  To overcome this barrier, they’ll translate their phishing email into your language using translation software. Fortunately, these translation methods are often imperfect, so the phishing messages you get will commonly have spelling and grammatical errors, which can make them easier to identify, Suspicious Links and Attachments Should Be Scrutinized When it comes to phishing emails, it’s worth reinforcing that the link or attachment is what the scammer wants you to click on. Scammers will try to hide the link they want you to click on by embedding it in an image that says something like, “Click Here to Get Coronavirus Relief!”  As mentioned before, the US Secret Service warned of scammers sending Microsoft Office files with malicious software attached to them. As a general rule, you should avoid clicking any link or attachment from anyone unless it’s something you’re expecting.  If you’ve applied all three of these tactics and are still unsure if an email from an organization is phishing or not, contact the company directly by phone or email to verify. Just don’t use the contact information that was provided in the email in question. Preventing Cybercrime Is Everyone’s Responsibility Odds are you will receive coronavirus phishing emails. It’s up to you and your team members to follow best practices for cybersecurity. Still, there's only so much your team can do. That’s why it’s so important to have firewalls and other forms of security in place, such as Web.com's Cyber Security Solution. This tool actively monitors the security on your mobile devices and work computers and also provides access to a team of experts who can help resolve cybersecurity issues. Ask yourself how you feel about your business’s cybersecurity strategy. Do you have a strong one in place? If not, encourage your team to be open about the subject, make sure they know how to spot phishing and give all of your devices an added layer of security with a proper security solution. By following our tips, you'll protect yourself and your business during the coronavirus crisis and beyond. CYBER SECURITY, GET SECURED Read the full article
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This is probably one of the best case study on Apple. Great work!!
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logosai · 2 years
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@wolffolins . Over a two-year partnership with Sage, we worked to transform the brand to match the ambitions of the business.   We created new brand architecture to enable Sage to clarify its offerings, simplify how the company goes to market and set up for growth, with new offers and audiences. We also designed a brand training programme to embed the new mindsets and tools into the Sage organisation. 💫   The rebrand has been a global partnership, spanning teams across the US and UK and working hand-in-hand with different Sage functional groups, including global marketing, design, product and communications.   Find out more about our work with Sage in our latest case study - Link in their bio! 👆 . . . . . . . . . #Sage #casestudy #ourwork #news #fintech #branding #rebrand #branddesign #brandidentity #makingmoves #sageflow #flow #design https://www.instagram.com/p/CgC3U3OrLcC/?igshid=NGJjMDIxMWI=
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M&M'S ANALYSIS
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I'm yet to understand how this Tumblr works, but in the meantime I hope I'll get students who are willing to get some assignment help. proscholarly.com has some goodies for you!! Let's meet there or Connect with us via WhatsApp +1(256)743-6183
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3minutesstudy · 2 days
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The Legacy of Skechers
Background and Context Skechers, renowned for its exceptional shoe designs and unparalleled comfort, has captivated global audiences since its inception. However, delving into the ownership structure of this iconic brand is imperative to comprehend its journey. This article elucidates the historical backdrop, pivotal moments, and ownership transitions of Skechers, shedding light on its evolution…
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marketing-a-clinic · 9 days
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✏️ Using reviews in your clinic's marketing strategy can be highly effective in attracting new patients. Following strategies such as Featuring Positive Reviews on Your Website, Sharing Reviews on Social Media, Creating Case Studies or Success Stories can have significant effect on clinic's reputation.
✏️ Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. Positive online reviews act as social proof, reassuring potential patients that your clinic is reputable and trustworthy.
✏️ Negative reviews aren't just setbacks; they're opportunities for clinics to refine their patient experience. By acknowledging concerns and addressing them professionally, clinics show a dedication to continuous improvement and patient satisfaction. This proactive approach not only resolves issues but also enhances the clinic's reputation for responsiveness and care. ✏️ Positive online reviews act as digital word-of-mouth referrals, reaching a wider audience beyond traditional word-of-mouth networks. Patients are more likely to trust recommendations from fellow patients than direct advertisements.
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yevlptyltd · 13 days
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ivirginus · 1 year
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How to convert leads online
How to convert leads online
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web.com Remember the old saying, "You catch more flies with honey than with vinegar?" The same principle applies when you're using digital marketing to generate and convert leads. You'll have a better chance of success if you gently lure those leads down the conversion path than if you try to force them. But what is a conversion path, and what does it mean to your business? In this blog post, you will find: - What is a digital marketing conversion path? - 6 tips on how to convert leads online - 5 techniques to boost online marketing success - 6 ways to track your leads better GET EXPERT HELP TO CONVERT LEADS TO SALES What is a digital marketing conversion path? A conversion path consists of all the steps that people take along the road to becoming customers of your business. While the ultimate conversion is making a purchase, there are also smaller conversions along the way, such as signing up for a webinar, filling out a contact form, or downloading a white paper. Essentially, any time a customer follows through your call to action and does what you want them to, they’re converting. 6 tips on how to convert online leads to sales So how can you speed prospects along the conversion path? Here are some tips: 1. Focus on quality of leads, not just quantity.  The more specifically you target your desired leads, the better. Identify the characteristics of your ideal customers so you can craft your digital marketing to attract them. 2. Create persuasive calls-to-action (CTAs). Your CTAs should be tailored to different prospects’ needs and should focus on the benefit to the prospect. For example, common CTAs for a prospect in the early stages of researching a purchase are "Learn more” or "Compare products." When the prospect clicks through the CTA, they get more information about the product or service. For a prospect that’s further along in the decision-making process, the CTA might be "Request a demo" or "Get a free quote." 3. Build focused landing pages.  Different CTAs should lead to different landing pages depending on the action the user takes. The landing page is a critical element in the conversion path. It was found that companies with 30 or more landing pages generate seven times more leads than those with fewer than 10.   However, only 48% of marketers bother to build a new landing page for every marketing campaign. Landing pages should focus on one action you want the visitor to take so there's no way for them to get distracted from what you want them to do. 4. Nurture the lead. Your website visitor clicked on the CTA and did what the landing page asked them to do. Now that you've got their contact information and permission, continue to nurture them down the conversion path by reaching out with information and offers tailored to their needs.  5. Track your leads and monitor your results.  Having a lot of leads is both good news and bad news — good news because you've got a lot of leads, but bad news because it's difficult to keep track of them all. Fortunately, there are lead management systems that can track your interactions with each lead so nothing ever falls through the cracks. Get a platform that will show you the results of your lead nurturing campaigns so you know exactly how well your marketing efforts are working. 6. Rinse and repeat.  If you want a steady stream of leads that convert, you need to keep fine-tuning your online marketing efforts. You need to regularly assess the results of your lead generation campaign and use what you learn to continually improve your online marketing. Build relationships with lead nurturing emails Most of your leads likely aren't ready to buy — which is where lead nurturing comes in. Simply put, lead nurturing is the process of building and growing relationships between your brand and your customers. A successful lead nurturing email campaign drives brand awareness, educates potential customers about its products or services, and establishes enough rapport with audiences to improve sales.  Even for customers that are ready to buy, nurturing the lead via online marketing can have a big payoff for your business by improving the average order value. What’s more, nurturing leads helps to develop a lasting relationship that hopefully leads to customer loyalty—and even more purchases down the road. Thirty one percent of B2B marketers say email newsletters are the best way to nurture leads. But are your lead nurture emails getting results? GET EXPERT HELP TO CONVERT LEADS TO SALES 5 techniques to boost online marketing success Few things are more frustrating than responding to a lead with what seems to be the perfectly crafted email, only to be met with the sound of crickets. If leads aren't responding to your emails, what can you do to change things? Here are five secrets to successful lead nurture emails: 1. Respond rapidly.  The speed with which you reach out to a lead can make all the difference in nurturing the relationship and, ultimately, making the sale. But if you're like most busy small business owners and you're doing four different things at any given moment, it's easy to miss a new lead. You can ensure a speedy response by using a lead generation software that notifies you immediately when you get a new lead and automates responses to leads so you can reply to prospects quickly no matter what else you’re doing. 2. Make sure your emails are mobile-friendly.  Whether you sell B2B or B2C, your prospects expect your emails to look as good on mobile devices as they do on a desktop or laptop. Some 83% of mobile users say that a seamless experience across all devices is very important.  There's a good chance your prospect will be opening that email on a smartphone, and if they can't easily read your response or click on a link to act then and there, they may not interact with you further. 3. Follow email best practices.  The last thing you want is for your lead nurture email to be perceived as annoying spam. To prevent that, be sure to follow a few basic best practices for email. First, identify the source of the email by including your business name in the "From" field. Second, use the subject line to clearly show that you are responding to the prospects' request. Third, always provide a way for recipients to unsubscribe to emails from your business. Learn more about email best practices and compliance with the CAN-SPAM Act. 4. Offer something of value.  Are your lead nurture emails focused on all the great things your business can do? That's the wrong approach. Focus on offering something of value to the lead, whether that's information, a consultation, a discount, or a limited-time package. Never miss an opportunity to add value. For example, if you’re emailing a link to download an e-book the lead signed up for, include another offer in that email as well. Leads will appreciate your helpfulness in educating them to make the best purchasing decision. 5. Personalize your emails.  Making your emails relevant to the prospect means more than just addressing the prospect by name (although that's important, too). Create different types of lead nurturing emails for different kinds of prospects. For example, if you provide home services, you could create one type of email for homeowners and another for landlords with rental properties. You can also personalize emails based on the prospect’s stage in the buying journey, such as whether they are close to making a decision or have just begun to research the purchase. Finally, you can develop different emails based on what marketing method persuaded the prospect to contact you. Lead management software can help you segment your leads, identify the best nurture emails to send them, and automate the process of sending the emails. Look for a lead management tool that includes a library of email templates you can choose from to save time and help ensure success.
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web.com GET EXPERT HELP TO CONVERT LEADS TO SALES 6 ways to track your leads better The time and effort you’ve invested in website SEO, online advertising, social media marketing, and publicity have paid off with lots of leads. But if you aren't tracking your leads carefully, you could be missing out on some of your most valuable prospects. What's more, tracking your leads properly can show you just how effective your marketing and advertising is. Here are six tips for tracking leads better: 1. Create a system for organizing and managing your leads.  Jotting down notes on a pad of paper or sticky note may have worked when your business was just starting out, but as your company grows, you'll need to systematize lead management or risk dropping the ball on valuable leads. Start developing your lead management system now, and you'll have a firm foundation for business expansion. 2. Know where your leads are coming from.  For example, if you have a leads form on your website, how are prospects getting to the form? Did they find your website via an online search, by typing in your URL, or by clicking on your online advertising? It's easy to track the source of leads online using code, but you can also find out where phone calls or walk-in customers learned about your business. Just make it a habit to ask, "How did you learn about our business?" and take note of the answers. 3. Set up lead notifications.  A lead generation and management solution that gives you lead notifications in real time can ensure you don't lose a juicy lead to a competitor because you didn't answer fast enough. When you get alerts of new leads, respond right away. You can even set up autoresponders to leads so that when you're busy with another customer, you can still reply to the new lead with an appropriate response. 4. Get as much information as you can about leads.  Once you connect with a lead, get additional information to help you assess their stage in the sales funnel. Start by collecting the same basic information about each lead, such as name, business name, phone number, email, title, timeline for purchase and more. The information you need will vary depending on your industry and customer base — and you probably won't get it all at once. Some of it will come through direct conversation or email with the customer; some of it will come from website analytics that track their behavior on your site. By getting a little more data each time, you connect with a customer, and you will eventually have a full picture of each lead. 5. Categorize your leads. After following up with the lead and gathering the information above, you will be able to segment your leads based on their stage in the sales funnel. You can determine if they are ready to buy or just starting their research process; if they are the sole decision-maker or if someone else is involved, too; if they have a budget in mind or not; and other factors that will help you make the sale. Even if the actual purchase is far in the future, staying in touch with the lead until they're closer to making a decision will help keep your business top-of-mind. 6. Maintain your lead data.  Clean and consistent data about leads is key to effective follow-up. At regular intervals, go through your lead database and clean out your records to eliminate duplicates, correct errors and generally keep them in good shape. A lead management solution that has an easy-to-use dashboard can speed up the process of searching and sorting through leads. Make every lead count Every marketer understands that the lead to opportunity conversion rate is an important metric — one you should be constantly optimizing.  Effective monitoring of opportunities in your sales data helps you assess and improve your performance. It will also help build your pipeline and contribute to your forecasting efforts.  One good investment is having a robust lead management system. An effective lead management system will pay off quickly by boosting the percentage of leads you convert to customers. But in the meantime, feel free to work on the practical steps enumerated above to boost your lead conversion rate and get the sales you need. GET EXPERT HELP TO CONVERT LEADS TO SALES Read the full article
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