Booktok makes me sick, not just because of all the shitty books. It's the prevalence, no, the celebration, of toxic masculinity. Every single booktok book features some variation on the same man. And without fail, against all sensible reason, these characters are portrayed as handsome and charismatic and desirable.
It makes me sick when these authors hold up these toxic, predatory traits and put them on a pedestal as some kind of Ideal Man.
It makes me sick when their aggressiveness and possessiveness is treated as romantic. It makes me sick when these shitty men forcibly grab women, invade their personal spaces, and render them helpless by 'purring' in their ears, every. single. fucking. time.
It makes me sick that these misogynistic, heteronormative, and hypermasculine social conventions keep appearing in so-called feminist literature.
Strip away the idealized elements and you have what is basically the rich, white, cishet, alpha-male archetype. He's tall, usually six feet, physically fit and muscular with obligatory six pack abs, and conventionally handsome, with a chiseled jawline. He's usually clean-shaven, and any hair he may have on his body is minimal. He maintains composure at all times and rarely shows anxiety or uncertainty. He exudes raw charisma and charm and navigates social spaces effortlessly.
His hobbies, if he has any, are stereotypically masculine. When it comes to sex, he's confident, skilled, exclusively dominant, and always knows what to do without communicating with his partner. The sex he enjoys is usually rough, animalistic and overpowering. He may have been with several women in the past, and he may be regarded as a sex god, both in-universe and out.
His toxic traits are rarely portrayed as negative. But when they are, they're usually held up as some edgy, anti-hero persona and the reader is inevitably manipulated into sympathizing with him. He'll be portrayed as a tortured, wounded animal, and his female love interest (and, by proxy, the reader) will decide on some variation of 'I can fix him'.
He is essentially the unrealistic standard the ideal Proper Man; the one that men are expected to emulate, and that women are expected to swoon over.
But what really irks me is the lost potential.
If there are men who don't fit into this mold, they are depicted as pathetic, ineffectual, or any number of negative traits.
The narrative quietly and passive-aggressively mocks them and portray them as boring and un-sexy.
After all, is this the kind of man who will bravely swoop in and sweep a helpless woman off her feet? Of course not. Such men are boys. Wimps. Cowards.
These books are supposed to be fantasy: a genre in which easily anything can be explored. If faeries, magic, and contrived mating bonds can exist, then why can't we also have male characters who exist outside the stereotypical, hypermasculine mold?
Why is it that we can have so many fantastical, impossible, and wondrous magical forces, creatures, and peoples, but we can't have men who aren't possessive, abusive, or controlling?
Why is it that male characters, have to be so innately dominant, abusive, and violent? Why do they have to be so fit and muscular and strong?
Even worse, why is it treated as something that is so natural, so inescapable, even in the realm of fiction?
Where are the men who aren't tall and fit? Where are the men who don't have sculpted abs or chiseled jawlines? Where are the men who aren't lean and muscular?
Why can’t we have men who are skinny or overweight? Why can't we have men who aren't handsome or attractive, but just average looking? Why can't we have men who are shorter or just average height?
Why can't we have men with non-stereotypical hobbies? Why can't we have men who love to read, or paint, or write, or sing, or dance, or build model kits?
Why can’t we have men who are timid and shy? Why can't we have men who feel anxiety, fear, and sadness? Why can't we have men who aren't afraid of crying openly?
Why can't we have men who aren't sex gods? Why can't we have men who aren't confident in bed? Who are anxious, or even scared, at the prospect of sex? Who are passive instead of dominant? Who want to experience intimacy and affection?
Why can’t we have men be kind and gentle and sweet for once?
I'll tell you why we can't. Because booktok says men like these are not 'man' enough. Booktok says men like these are the 'boring' option, and completely devoid of interesting quirks, traits or personality. Booktok says men like these are underserving of attention, and only fit to be background noise.
As far as booktok is concerned, men like these can't exist.
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Thanks to booktok, should we expand the idea of 'enshittifcation' to books as well?
Booktok's rampant commercialization and dumbing down of anything that is remotely good and interesting about reading has created a wasteland of derivative, tropified, 'spicy' books that bring nothing new or unique to literature.
There's simply nothing good to read. It's just shelf upon shelf of Colleen Hoover crap.
(On the plus side, t's because of booktok that I'm now reading more manga. But that's another story.)
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