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kinogane · 3 years

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Essence of Yakuza Combat, Part 1: Counter

(incidental Yakuza spoilers below)

A lot has been said about the core of what brings people to the Yakuza games and plays a role in keeping them interested, which is the way the series juggles its earnest, straight-faced drama with its, let’s say,

eccentricities.

(I don’t bring these up casually, by the way. It would be almost certainly correct to attribute at least part of Yakuza’s growth outside of Japan to the karaoke minigame and someone at RGG Studio thinking that putting a chicken in charge of real estate would be very funny.)

I wrote a bit about that through one specific example here, and while that is core to the series’ identity, it’s just one aspect of the many, many hours you spend playing a Yakuza game. User aggregated times on HowLongToBeat peg the average length of a Yakuza playthrough somewhere in the area of 15 to 40 hours, and even if you’re not on the completionist beat and ballooning your hour count by spending a lot of time playing mahjong and other minigames, you’re going to spend a lot of time with the minute-to-minute gameplay of Yakuza, which is, by and large, getting into fights with chumps and smashing their heads into various surfaces.

Combat in Yakuza games isn’t exactly known for its mechanical depth. Certainly, if you’re willing to poke at its systems you can achieve mastery and do some wild stuff, but I’d wager most players aren’t particularly interested in getting better at the combat. More than likely, they’re content with getting just skilled and/or strong to get past major boss fights (which are genuine highlights of Yakuza combat) with possibly some help in healing and weapons. Yakuza 0 probably exemplifies this most, as the game gives you the option to upgrade both characters’ Legend styles into utter nonsense.

So in some ways, it’s not all that surprising that RGG Studio would make the most of an opportunity to switch combat systems with Yakuza: Like a Dragon. According to series creator Toshihiro Nagoshi, after they floated the idea of a turn-based RPG in a 2019 April Fools’ video, the positive public reception convinced them that changing mechanics could actually work. Which at the time was, and moreso in hindsight is, kinda obvious. Their action combat wasn’t exactly lighting the world on fire, especially with the recent switch to the much more slippery and less weighty Dragon Engine combat in 6 and Kiwami 2, and series staples like random encounters and equippable gear are already part and parcel with more traditional JRPGs like Dragon Quest. Hell, the near universal Yakuza experience of pausing to call a time out and chug Staminans because you’re getting your ass handed to you is more reminiscent of modern Fallout titles (which have turn-based roots) than it is of character action games like Devil May Cry. And to reiterate, it is literally possible to overlevel yourself in Yakuza 0.

There were skeptics, of course. For how relatively unremarkable the combat system is, there were (and still are) players who quite liked the action combat of Kiryu Saga Yakuza games and were a bit sad at the idea of seeing the system go, including myself. Perhaps part of it was just getting used to and developing an appreciation for a system that didn’t wholly merit it. (Though I still maintain that the multiple styles in 0 and Kiwami absolutely rule and also Finishing Hold/Bounding Throw is rad as hell.) But there are two aspects of the action combat in specific that are rather obviously head and shoulders above the rest.

One is the Tiger Drop.

Especially if your first exposure to the Tiger Drop was Kiwami, where it was overtuned as hell, the satisfaction of landing a Tiger Drop, completely stuffing an enemy’s attack, and taking out a decent chunk of their health bar has few equals in most Yakuza games. It’s such a tremendous reward for having quick reactions and mastering knowledge of enemy movesets that it’s warped how I approach combat with characters who don’t have access to the Tiger Drop itself. I absolutely beelined to get Akiyama’s kick counter in 4 and 5 and used it extensively in both, when it probably isn’t even close to being optimal, and when I learned/remembered that Kiryu has access to similar Heavy Attack counters through his Brawler and Legend styles in 0, I absolutely took them for a whirl right away.

The Brawler counter, as it turns out, works well against Sera.

(I probably would have felt similarly about Majima’s Legend style Demonfire counter in 0, for the record, and I did get a lot out of it, but that preceded my first Tiger Drop. So the timeline doesn’t quite fit.)

I did not expect the Tiger Drop, or counters in general, to make the full transition into the new Yakuza combat. While they’re not mechanically impossible, thanks to the Mario RPG-esque Action Commands, Like a Dragon instead opts to reward players for good timing with Perfect Guards that take less damage and don’t knock the character down, which I would argue is for the better.

It’s not difficult to imagine implementing a counter to supplement Perfect Guards as a defensive option, but doing so would fundamentally change the (counterintuitively?) offensive role counters play in Yakuza combat. Additionally, part of the difficulty of landing Tiger Drops comes from not knowing for sure what attack an enemy’s going to throw your way and having to react or make a good prediction. Most turn-based RPGs, including Like a Dragon, let you know a fair bit before an enemy attack properly starts what’s coming your way. Like a Dragon even gives you a bit of extra time, since the Dragon Engine implementation often requires enemies to hobble over to their target before they take a swing. There are plenty of well-telegraphed attacks in Yakuza games of the past, of course, but they’re the exception rather than the rule.

Put another way, it’s not reasonable to expect a player to Tiger Drop every single attack a boss throws at them in Kiryu Saga games. It’s far more reasonable (and for the entirety of the True Final Millennium Tower, basically expected) for the player to Perfect Guard (and hypothetically, counter) every single attack in Like a Dragon. This isn’t a mismatch so fundamental that it can’t be implemented in future games, but at the very least, its absence is unsurprising and not strongly felt.

Furthermore, counters thematically make more sense for Kiryu Saga protagonists than Ichiban. Superficially, counters don’t exactly vibe with Ichiban’s turn-based sense of fair fighting. Not much point in giving someone a chance to take a shot at you if you just punch them out of their turn. (And funnily enough, while my Dragon Quest knowledge is just about nonexistent, the small bit of research I’ve done indicates that counter skills weren’t accessible to Dragon Quest heroes until about 2006, a few years after Ichiban goes to jail.)

On a deeper level, though, counters are inherently more reactive than they are active. Even if you make a prediction that an enemy will attack a certain way, counters don’t work unless they actually do take that action of attacking. Prepping a Tiger Drop means not doing much else but taking up a fighting stance and waiting in bated breath until someone else does something first. This patience intrinsic to counters is temperamentally more suited for the calmer, more stoic Kiryu Saga protagonists (I recognize I’m talking in very broad strokes) than they are for the more hot-blooded, openly emotional Ichiban. Hell, if you really wanna stretch this idea, it’s worth noting that the younger, more impulsive Kiryu doesn’t have access to a powerful counter in 0 while the younger, more restrained Majima does (see the Demonfire counter mentioned above); contrast their playable appearances in Kiwami 2, where the older, more measured Kiryu can relearn his trusty Tiger Drop while the older, openly wilder Majima has no comparable counter.

So the Yakuza combat staple of Tiger Drop and counters didn’t make the transition into Like a Dragon. I don’t think anyone expected them to, and they certainly didn’t need to. All in all, not a big deal.

What about Heat Actions?

(continued)

#yakuza #ryu ga gotoku #rgg #yakuza like a dragon #yakuza 7 #shin ryu ga gotoku #ylad #y7

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crusherthedoctor · 4 years

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The Lutrudis Hadeer Design Concept Masterpost

Every now and then, I get the occasional question about my very own Lutrudis, which I'm always gladly willing to answer. Yet for all the times I've answered such questions, it seems some folks are still a bit left in the dark as to how Trudy came to be. So I figured I could make one big post all about the creation process. Maybe not every single detail per say, but at least everything that I think is worth mentioning in a post of this sort.

I'm aware that fellow pal @benignmilitancy covered this subject herself recently, but I might as well do my part to back up what she said.

1. When did Lutrudis become an idea?

The basic idea for Lutrudis - and indeed, the setting of Viridonia and Beyond the Stars itself as a story - was thought up as early as 2014. When I say basic idea however, I really do mean it, as aside from the general concept of her being the latest Friend of the Week helping Sonic and Co fight evil on her home island, very little else about Trudy was set up, including her name and species. While some aspects of her personality were already set in stone by that point, I focused on the design first when I decided to go ahead and make her and Beyond the Stars a real thing. The idea being to use what personality traits I had in mind to create a mental image, then use that mental image to help figure out the rest of her traits, as a design can often help out with working out a personality.

So basically, I scratched my back, so that I could scratch it again. Made sense to me.

2. Why a horse? Is it because friendship is magic?

Maybe...

Actually, I wanted a species that hadn't been used before, at least in the games, its continuity being the one Beyond the Stars takes place in. But at the same time, I also wanted to go with a fairly mundane species rather than anything rare, extinct, or extravagant, as I felt that the latter would undermine the story arc that I had in mind for this particular character. Compared to the likes of Sonic, Shadow, or Blaze, Lutrudis is more akin to Amy in the sense that she's ordinary by comparison, despite her living conditions and the magical brand of ammo she eventually decides to use. To have the arc of a “normal” lady becoming a hero in her own right be represented by a T-rex or a dragon wouldn't really land the same impact in the context of this universe.

Already, I was quickly warming up to making her a horse because of this. But then I realised that many of Trudy's personality traits - her loyalty, her passion, her elegance - were ALSO commonly attributed to horses in real life. And if you're not aware, I'm a big fan of letting Sonic and Co have character tics representative of their species, and a horse in particular had plenty of potential to have some funny and cute moments by letting their horsiness show itself. This additional thought helped make my decision on the matter final.

...Well, that and I wanted Trudy to have longer hair than the average Sonic female due to how, IMO, short hair wouldn't work as well for her. Obviously horses have manes, so that made it easier to get away with than it would have if she were a hedgehog, though it also helps that Trudy's hair is never any more detailed than the rest of her, meaning her hair actually looks like her own rather than her wearing an overly detailed wig to appease a certain disgraced comic writer, one of whom I will probably have the entirety of Beyond the Stars uploaded by the time he actually does something with his echidna libido-fueled comic at this rate... Looking forward to it in 2030.

As for what kind of horse she is, I decided to go with an English Thoroughbred, if only to further justify Trudy's English accent, which is nonetheless fairly mild compared to everyone else in Viridonia, who sound as though they jumped out of a 90's Rareware title.

3. “THIS IS WHO I AM... But who am I?”

Believe it or not, but even by 2016, I still hadn't decided on what to call my little pony. I had already figured that whatever I was going to call her, it would abide by the same naming convention as Amy Rose, Miles Prower, and Ivo Robotnik, to help further add to the aforementioned notion that she's an ordinary lady who wasn't born with any superpowers. That, and because “___ the Horse” doesn't have the same ring to it as “___ the Hedgehog” or “___ the Echidna”.

So what did I do?

I looked up a list of female names for baby girls. Duh.

Well, it worked out, because I stumbled across “Lutrudis”, which was German for “strength of the village”. The more I repeated it in my head, the more it appealed to me. Sometimes, you can have various names that mean the same thing, yet one in particular will just have that perfect sound to it. That was me with this name. This horse being named Lutrudis felt right to me, even if I perfectly understood that it was perhaps a bit more exotic than your usual Sonic anthro name.

Not that it mattered too much, since I was quick to think of “Trudy” as a nickname for her, since in addition to being less of a mouthful, that name - also German in origin - had a similar meaning, “universal strength”. Fit her character and arc just as well.

So that was the first name sorted, but what about the surname? Well, when looking at a selection of appropriate words, I stumbled on “Hadeer”, and while the Arabic meaning of the name is slightly unclear - some sources say “adventurous”, others say “sound of the water falls” - I felt that the meanings associated with it were all equally appropriate regardless. Then I combined it with the first name, said the full name over and over again in my head, and thought “Yeah... this sounds correct.”

I realise the irony of a part-German, part-Arabic name being associated with an English character, but considering this is the same universe where a man who is presumably not Polish is given a Polish term for a name (Robotnik), I think we can let it slide.

4. “You guys know what EDS is, right?”

It's no secret that another friend of mine, @greenyvertekins, has Ehlers-Danlos Syndrome, which has a lot of unfortunate complications to it, but in laymen's terms basically means your body is more fragile than that of the average person's. This condition is rather rare, so much so that a majority of people have never heard of it. Sure enough, I was one of those people, until I became friends with Verte.

After hearing Verte talk about her EDS and what she's had to go through, along with doing my own research on the condition, not only was I considerably more informed on it, but I also felt very sympathetic to not only my friend, but everyone else who has had to experience it, particularly with how ignorant other people continue to react to it due to lack of public awareness. It made me want to do something in dedication, and in the process, a certain pony eventually crossed my mind.

This wasn't done for the sake of appeasing blue checkmarks on Twitter. I genuinely wanted to help raise awareness of EDS however I could, and I considered that perhaps its inclusion in my story would help do that, so long as it didn't sacrifice everything else about the story or forget that it was still a Sonic the Hedgehog story. Yes, it's a fanfic, and thus not as well known as a Hollywood blockbuster or a bestselling novel, but if even a few people were to end up learning about EDS through Lutrudis, I would be happy.

However, I was well aware that the idea of a Sonic character having EDS might be seen as a bit jarring, and if done badly, could potentially be accidentally insulting. So I made sure to consult Verte about it, saying that I would only go through with it if she was comfortable with me doing so, and made it very clear that I would try to make its representation as tasteful and as faithful as I can, despite the inherent nature of the Sonic universe that Trudy is part of.

By the way, horses in real life can fall victim to very similar disorders, so that was yet another reason why I went with that choice.

5. “Hey Benign, I'm shite at art, please help.”

I can't remember the exact conversation that led to it, but after I talked to @benignmilitancy about Lutrudis, she offered to bring the character's design to life through her mad art skillz. Initially I was hesitant to take up the offer, since I felt guilty about having to rely on someone else to show people what my own character looks like, but I was giddily honored by the offer and decided to agree as long as she was willing. Luckily for her, she wasn't working with a blank canvas so to speak, as I had a relatively complete image in my mind regarding what Trudy would look like, having already reasoned to myself why this or that would apply.

When putting my vision into words to Benign, I mentioned that...

- Since Trudy is the same age as Rouge, logically that should mean she's given a similar mature build as the latter, as opposed to the pipe limbs you see with the other female characters. Since Trudy spends a lot of time with Amy and Cream and has a lot of motherly interactions with the latter in particular, it helps signify that she's older than them.

- Being a horse, she would have two slits for nostrils rather than the usual dot nose that most characters have. Similarly, though you don't see them most of the time anyway, her feet are grey hooves, but they abide by the usual Sonic-style feet rather than being more realistic ala Clove's hooves, if only because the latter didn't look right for this character IMO.

- To add to her gentle warmth, her eyes would be a honey shade of brown. Just like how Cream has brown eyes. Again, it's like poetry, they sort of, they rhyme. Every stanza kinda rhymes with the last one. *shrug* Hopefully it'll work.

- Since EDS tends to apply several subtle physical traits to those who have it, at least some of them should logically apply to Trudy as well. Those with EDS often have a bluish-grey tint to their sclera, and they also tend to have paler skin than most, so Trudy would have those qualities too.

- To emphasize her love for Mother Nature and all its amazing sights, and also to contrast with Amy and Cream's colour schemes, Trudy herself would be green, albeit a more gentler green rather than the brighter tones of Vector and Jet, while her clothes would be blue, with slightly different shades depending on the clothing to prevent her from looking like a drab curtain. After a few initial sketches, Benign eventually suggested that some of her clothing could be changed to brown to balance out her overall colour scheme, as well as to further add to the subtle nature motif by having brown (trees) go along with blue (water) and green (grass). Needless to say, I wholeheartedly approved of this idea, and decided that the best placement for the brown sections would be for her leggings and glove cuffs.

- Speaking of, as a nod to her equine status, she would wear leggings that could pass off as Equestrian jodhpurs. (Not that she has an aversion to wearing skirts or dresses, since she's girly and tomboyish in pretty much equal measures, compared to how Sonic females usually lean towards one or the other.)

- People with EDS are unable to wear heels since they can hurt their feet, so heels were out of the equation for this little horsie. But I also figured that regular shoes or sandals wouldn't mesh well with the rest of Trudy's clothing, so I went with boots that were flat at the heels. They can allude to her adventurous streak AND allude to how there's a lady willing to kick ass behind that quiet, mellow, introverted demeanour. Plus, much like how being stomped by a real horse's hoof would be very painful to put it mildly, so too would being stomped by this horse's boot.

- Seeing how Trudy's arms have permanent scars on them - permanent scars being another common effect of EDS - she would wear elbow-length gloves over them, since she wouldn't be comfortable with showing them publicly. Note however that she would still wear long gloves even if she didn't have those scars, since they genuinely happen to appeal to her fashion tastes as well. Covering the scars up is just a bonus. And since long gloves are often associated with royalty and high class, they're also suiting for a lady who lives in a fancy castle (despite not being royalty).

- Her hair is kept in a big bouncy ponytail, not unlike Coco Bandicoot or Shantae, since it's both cute and tomboyish... that and because the visual pun of a horse with a ponytail was too good to resist, let alone it humorously mirroring the general shape of her actual tail.

- To contrast with Sonic's spiky quills, a lot of Trudy's design is emphasized to have a round quality, such as her tail, her ponytail, and her sloped ears. To add to this design philosophy, she would wear a headscarf similar to Wave's. Me and Benign contemplated on whether Trudy's muzzle should be more blocky like that of a real horse, before we agreed that the softer muzzle fit both the round aesthetic and her general character better.

- Trudy has trouble breathing in colder temperatures, and she also has a sensitive nose that reacts strongly to heavy scents. As such, she would have a bandanna that she could cover over her mouth and nose to help out with either of those things whenever the situation called for it, or any other scenario where she deems it appropriate. It helps that a bandanna suits a horse anthro anyway.

Truth be told, I was worried that I was coming off as too demanding. But Benign assured me that giving all these details helped rather than hindered. In any case, I was more than pleased with the final result, as it was precisely spot on to what I had in my head, although even her initial sketches during the work in progress were great stuff.

6. If Amy uses a hammer, then Lutrudis uses...

Trudy has surprising arm and leg strength despite her appearance, which is mainly due to her horsie genes. But since she's still got EDS, it's still wise for her to equip herself with a weapon or two to even the odds. I contemplated a few ideas in this case, including a quarterstaff, but ultimately I decided that the following would be a little more interesting, while still remaining appropriate for the character in question.

I thought to myself “What's stopping her from having two weapons, one for short-range, the other for long-range?” I decided on the long-range weapon first: bow and arrows, the latter of which would eventually include the Ethereal Zone-powered crystals inside the cavern below her castle. Goes without saying that a bow suits her elegance and how it can be used from a stealthy distance, and the use of the crystals and their different abilities also helps to keep the reader guessing on what exactly is the nature of the elusive Ethereal Zone itself. I also reasoned that Trudy using a bow was a nice contrast to Amy's hammer, although I'm aware that Amy herself used a bow in the Fleetway comics. But no one uses a bow in the games (yet), so it's fine, right?

As for her short-range weapon, I thought it'd be funny if she had a whip that resembled a riding crop. Not only would it be used to give Eggman's robots the Simon Belmont treatment, it could also extend up to a certain distance to help grapple onto things and allow her to overcome areas that would otherwise cause complications for her body. Is it a bit ludicrous? Maybe, but so is a blue hedgehog fighting a Roosevelt lookalike. You just kind of have to live with it.

So there you have it! Everything you need to know about how Lutrudis Hadeer's name, species, design, and EDS came to be finalised. Now when you turn her into a monkey without my knowledge or permission for the sake of dunking on her because you don't approve of me making fun of Kingdom Hearts rejects, at least you'll have a better idea on what you're actually talking about. :^)

#Lutrudis Hadeer #Sonic Character Design

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sandloading743 · 3 years

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oumakokichi · 7 years

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What are your thoughts on Saiouma as a ship? I don't particularly like it because Ouma has to suffer with an unrequited love for a detective who doesn't come around to his way of thinking before he d i e s and also thought of him as a villain goddamn it saihara

Haha, I’m actually a pretty avid saiouma shipper—it’s myfavorite ship of any DR game, really. It’s one of those things where I canunderstand why it didn’t work out because of the problems that arise in canon,but I can’t help being particularly invested in all the potential it could havehad under different circumstances.

Saihara’s lack of understanding can be frustrating,certainly, but it’s also something that’s necessary from a plot perspective.Kodaka so obviously wanted to craft Ouma into a “catbox” character, someonewhose intentions and motivations were kept secret to the end, in order to giveplayers a reason to go back and replay the game and try to pick up hints theymight not have noticed before.

Ouma himself wanted to remain an enigma to the very end. It’snot entirely Saihara’s fault that he couldn’t crack the “mystey” that Ouma was,when Ouma himself was making it so intentionally difficult for him.

Not only that but I think I’m used to just a whole differentlevel of frustratingly incompetent and dense protagonists thanks to Umineko.Umineko is a very similar work tondrv3; both are extremely meta, both deal with the issue of finding a middleground between “gentle lies” and “painful truths,” and both feature a centralcharacter who sets themselves up to be the “evil villain” despite actually havinggood intentions at heart.

But Umineko’s protagonist, Battler, is so… so much morefrustrating to deal with than Saihara. In my opinion, anyway. There’s also sortof an issue I have with Battler’s character being written super inconsistentlyacross 8 different episodes, where Saihara doesn’t suffer from that same issuesince he’s only in the one game.

Like Battler’s struggle to understand Beato and her game,Saihara doesn’t quite realize what Ouma was really like or what he was tryingto tell him about “lies” and “fiction” until it’s far too late—but unlikeBattler, there’s a whole lot less trading of insults and berating Ouma onSaihara’s end. Saihara does genuinely try to be patient with Ouma, up untilChapter 4. Saihara’s patience reaches its end there; in my opinion, he’s completely in the right for putting hisfoot down.

Ouma crossed a line with his behavior, and was pushing waytoo hard to try and make Saihara ally with him. It’s a fact that Saihara couldn’tafford to trust everyone blindly, that his job as the detective required him todoubt and suspect people. But it’s also a fact that Ouma was at the extreme endof paranoia, moreso in Chapter 4 after his tentative attempt at forging analliance was crushed so thoroughly by Miu’s attempt to kill him. Ouma was acynic and was absolutely ruthless in his attempt to teach the group that the “truth”they all wanted so badly was a horrible, awful thing. Saihara not standing forthat kind of behavior and telling Ouma off for it at the end of the chapter 4trial is well-deserved, because Ouma neededthat wake-up call.

It is, of course, more frustrating after that point thatSaihara doesn’t really spend a lot of time dwelling on Ouma or the things hesaid to him in Chapter 4 after they more than find enough evidence to provethat Ouma was never actually evil—that he, in fact, was the person mostresponsible for keeping them all alive and that he sacrificed himself for theirsakes when he didn’t have to.

But again, I attribute that to Kodaka’s attempt to keep Ouma’s“catbox” intact; if Saihara had gone pondering Ouma’s character too much andrevealed everything about him by Chapter 6, there’d be almost no incentive forthe player to go back and replay the game themselves to figure things out.Ndrv3 is a game that challenges its players to think, speculate, and theorizeas much as they can. While I don’t doubt Kodaka will probably hand out ananswer sheet of sorts in the future to the questions we have now, it’s clearthat he wants us all to stew on things for the time being. And that’d beimpossible with our detective spilling the beans and handing the answer out ona silver platter.

I’m satisfied that at the very end, I think Saihara reallydid, truly understand Ouma as a person. The answer he reaches, about how there’sno “correct answer” between truth and lies, about how lies can be used to helpand comfort people in the same way that the truth can be used to hurt people,is exactly what Ouma wanted them all to realize so much. Lies were Ouma’s ownsource of comfort, something he had to rely on because he couldn’t trust almostanything about himself or take anything at all for a fact.

Saihara failed to grasp that worldview at first, because hisentire character is one concerned with pursuing the truth. A detective’s rolein any mystery, ever, is to expose the truth in its entirety. But this isexactly what causes Saihara so much fear and hesitation. He has a naturalcuriosity and a genuine, honest-to-god talent for finding the truth. But healso wants to bury his head in the sand until everything goes away. He doesn’twant to be responsible for exposing people’s secrets, but he also doesn’tbelieve that lying is the answer either—until the end when he realizes theequal value that both lies and truths hold. His character development isextremely tied to the lessons Ouma teaches him, both in the main plot and inhis FTEs.

I really love saiouma as a ship because I feel like thepotential for a deeper understanding and acceptance of one another was alwaysthere—it’s just not something permitted by the main plot. Between the fact thatOuma was deeply paranoid and distrustful thanks to the killing game, and thefact that Saihara was far too hesitant and weak to come to a full understandingof things until much later, there were too many factors preventing Ouma fromever really genuinely reaching out, or letting himself be reached out to.

But that’s exactly why his prison mode ending is sosatisfying. Without the killing ever actually starting up, Ouma’s paranoiasubsides noticeably. He’s still cautious, still inclined to doubt and distrust—buthe’s not nearly as unshakable in his cynicism. He doesn’t know any of them, butsince no one actually becomes a murderer, he’s okay with letting his guarddown, even if it’s just slightly.

When Saihara expresses genuine interest in “getting to knowthe real him” by his final prison mode event, Ouma actually allows him to reach out, and says thathe wants Saihara to “stay by his side” even after they leave the school. And Saiharathinks to himself that even if Ouma still needs to rely on lies, because that’sthe kind of person he is, he’s sure that Ouma “can’t lie about the warmth ofhis hand.” He has a whole inner monologue about wanting to hold Ouma’s hand sothat he won’t need to lie as much, basically.

And it’s really sweet and genuinely touching. There is somuch hand imagery between the two of them, so much talk about reaching out andbeing reached out to. In the main plot of ndrv3, reaching out was animpossibility, but it could work so well under other, better circumstances, inmy opinion anyway.

Anyway, this is all just my take on it. Saiouma might not beeveryone’s preference as a ship, but it’s still one of my favorites personally!Reading Umineko and seeing Beato’s love for Battler constantly hinted andalluded to long before it was actually revealed in later episodes reminded mequite a lot of the ways in which Ouma acts around Saihara before dropping theconfession reveal in Chapter 4, so that probably contributed quite a bit to myenjoyment of it. I’d still highly recommend reading Umineko to anyone whoenjoyed ndrv3, actually.

Ouma’s feelings for Saihara are an important part of hischaracter as a whole, contributing both to his motivations to help him grow anddevelop as a person, as well as his frustration, both at Saihara’s failure tounderstand his hints all the time and at himself for letting his emotions getin the way of his logic. It’s okay if people do or don’t want to interpretSaihara as potentially reciprocating those emotions under other circumstances—Ijust find their dynamic incredibly interesting, and the potential forimprovement and growth on both sides is something I really like in my ships.

Thank you for asking, anon!

#ndrv3 #new danganronpa v3 #kokichi ouma #shuuichi saihara #saiouma #ndrv3 spoilers //#my meta #okay to reblog #anonymous

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ronijashworth · 5 years

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SearchLove London 2019: The Great Big Round Up

On 14th and 15th October, we made our annual visit to The Brewery in London for our UK edition of SearchLove. This year’s conference was our most successful yet, not only in terms of the number of folks attending but also with regard to the high calibre of speakers who joined us over the jam-packed two days to share their invaluable industry insights.

Let the show begin! #searchlove #seo pic.twitter.com/zDIRbbX2KG

— Udo Leinhäuser (@u_leinhaeuser) October 14, 2019

This post is a quick-fire summary of the knowledge our speakers had to share, plus their slides & a few photos from across the conference. All sessions in their entirety will be available with a DistilledU membership in a couple of weeks' time. And don’t forget that if you feel you missed out this year, make sure you sign up to our mailing list to be the first in the know for next year’s conference! Are you ready? Let’s get started!

Marie Haynes - ‘Practical Tips For Improving E-A-T’

Google’s algorithms are increasingly considering E-A-T components (expertise, authority and trust) when evaluating sites. Marie shared why and how to improve E-A-T so that you have the best chance at winning in the current and future search landscape.

One of the most important things to focus on is the accuracy of the information on your site. This is especially important if your pages are primarily YMYL (‘your money or your life’, in other words, content that can affect someone’s health, safety, financial stability, etc.).

Google’s quality raters use the quality raters guidelines as their textbook. If you take a look at the guidelines, you can get a better idea about what Google is actually looking at when they’re evaluating E-A-T components. Try doing a CTRL+F for your industry to see what they suggest for your vertical.

There are some practical things you can do on your site to help Google understand that you’re trustworthy and authoritative:

Have contact information available.

If you’re eCommerce, ensure that your refund policy and customer service information is clearly accessible.

Make sure your site is secure (HTTPS)

Have correct grammar. How your page reads is important!

Make sure that the information on your site doesn’t contradict any known facts, something called scientific consensus. Site all sources as necessary.

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T from Distilled

Sarah Gurbach - ‘Using Qualitative Data To Make Human-Centered Decisions’

SEOs have a huge amount of data to work with, but often, the data that gets overlooked is that which comes directly from the humans who are driving all of our data points.

By performing qualitative research in tandem with quantitative, we can get insights on the actual human wants, barriers, and confusions that drive our customers to make their decisions and move through the funnel.

Sarah’s steps to conducting qualitative research include:

Defining your objective. Write it as a question. Keep it specific, focused and simple.

Asking open-ended questions to customers to define the personas you should be targeting. Sarah recommends surveys of 10 questions to 5 customers that should only take around 20 minutes each. More than this will likely be redundant.

Actually observing our users to figure out what and how they’re searching and moving through the funnel.

You can then quantify this data by combining it with other data sources (i.e. PPC data, conversion data, etc.).

If you don’t have time to conduct surveys, then you can go to social media and ask a question!

Want more on questions you can ask your customers? Check out this resource from Sarah.

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human-centered Decisions from Distilled

Greg Gifford - ‘Doc Brown’s Plutonium-Powered SEO Playbook’

Greg delivered an entertaining, informative and best of all highly actionable talk on local SEO. If you have physical locations for your business, you should not be neglecting your local SEO strategy! It’s important to remember that there is a different algorithm for local SEO compared to the traditional SERP, and therefore you need to approach local SEO slightly differently.

Greg’s key tips to nailing your local SEO strategy are as follows:

Links are weighted differently for local SEO! Make sure you acquire local links - quality, and whether these are follow or nofollow, matters far less than in the standard SERP. The key is to make sure your links are local - get your hands dirty with some old-school marketing and get out into your local community to build links from churches, businesses and community websites in your area.

Content needs to actually be about your business and local area. If you can use your website copy for a site in another area, you’re doing it wrong. Also, make sure that your blog is a local destination - if your content is more localised than competitors, then you’ll be one step ahead of competitors.

Citations are also important, but you only need a handful! Make sure you link to your website from places that customers will actually see, such as your Facebook, Twitter and other social profiles. Ensure your business information is accurate across platforms.

Reviews need to be strong across platforms - there’s no use having excellent reviews in Google My Business, and then bad reviews on TripAdvisor!

Google My Business is your new homepage, so make sure you give it some attention!

Bear in mind that users can not only ask questions but also answer them - make sure you create your own Q&A here and upvote your answers so that they appear at the top.

Also be aware that clicks from GMB are recorded as direct! If you use UTM tracking parameters, then you can update the tracking so that you can attribute it correctly to organic.

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local SEO Playbook from Distilled

Luke Carthy - ‘Finding Powerful CRO and UX Opportunities Using SEO Crawlers’

Luke Carthy discussed the importance of not always striving to drive more traffic, but making the most of the traffic you currently do have. More traffic does not necessarily equal more conversions! He explored different ways to identify opportunities using crawl software and custom extraction, and to use these insights to improve conversion rates on your website.

His top recommendations include:

Look at the internal search experience of users - do they get a ‘no results found’ page? What does this look like - does it provide a good user experience? Does it guide users to alternative products?

Custom extraction is an excellent way to mine websites for information (your own and especially competitors!)

Consider scraping product recommendations:

What products are competitor sites recommending? These are often based on dynamic algorithms, so provide a good insight into what products customers buy together

Also pay attention to the price of the recommended products vs. the main product - recommended items are often more expensive, to encourage users to spend more

Also consider scraping competitor sites for prices, review and stock

Are you cheaper than competitors?

Do competitors have popular products that you don’t have? What are their best and worst-performing products? Often category or search results pages are ordered by best-sellers, and you can take advantage of this by mining this information

To deepen your analysis, plugin other data such as log file data, Google Analytics, XML sitemaps and backlinks to try to understand how you can improve your current results, and to obtain comprehensive insights that you can share with the wider team

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunities Using SEO Crawlers from Distilled

Andi Jarvis - ‘The Science of Persuasion’

Human psychology affects consumers’ buying behavior tremendously. Andi covered how we as SEOs can better understand these factors to influence our SEO strategy and improve conversions.

Scarcity: you can create the impression of scarcity even when it doesn’t exist, by creating scarcity of time to drive demand. An example of this is how Hotels.com creates a sense of urgency by including things like “Only 4 rooms left!” Test and learn with different time scales (hours, days, weeks or more) to see what works best for your product offering.

Authority: building authority helps people understand who they should trust. When you’ve got authority, you are more likely to persuade people. You can build authority simply by talking about yourself, and by labelling yourself as an authority in your industry.

Likeability: The reason that influencer marketing works is due to the principle of liking: we prefer to buy from people who we are attracted to and who we aspire to be. If we can envision ourselves using a product or service by seeing ourselves in its marketing, then we are more likely to convert.

Pretty Little Thing has started doing this by incorporating two models to model clothing, to increase the likelihood of users identifying with their models

Purpose: People are more likely to buy when they feel they are contributing to a cause, for example, Pampers who has a partnership with Unicef, so consumers feel like they are doing a good deed when they buy Pampers products. This is known as cause-based or purpose-based marketing.

Social proofing: It’s been known for a long time that people are influenced by the behaviour of others. In the early 1800s, theatres would pay people to clap at the right moments in a show, to encourage others to join in. Similarly today, if a brand has several endorsements from celebrities or users, people are more likely to purchase their products.

Reciprocation: Offering customers a free gift (even if small) can have a positive impact on re-purchase rates. Make sure though that you evolve what you do if you have a regular purchase cycle - offer customers different gifts so that they don’t know what to expect, otherwise the positive effect wears off.

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion from Distilled

Heather Physioc - ‘Building a Discoverability Powerhouse: Lessons From Integrating Organic Search, Paid Search & Performance Content’

Organic, paid content and the like all impact discoverability. Yet, in many organisations, these teams are siloed. Heather discussed tips for integrating and collaborating between teams to build a “discoverabilty powerhouse”.

There are definite obstacles to integrating marketing teams like paid, social, or organic.

It’s not unlikely that merging teams too much can actually diminish agility. Depending on what marketing needs are at different times, allow for independence of teams when it’s necessary to get a job done.

Every team has their own processes for getting things done. Don’t try to overhaul everything at once. Talk with each other to see where integration makes the most sense.

There are also clear wins when you’re able to collaborate effectively.

When you’re in harmony with each team, you can more seamlessly find opportunities for discoverability. This can ultimately lead to up-sells or cross-sells.

By working together, we can share knowledge more deeply and have richer data. We can then leverage this to capture as much of the SERP as possible.

Cross-training teams can help build empathy and trust. When separate teams gain an understanding of how and why certain tasks (i.e. keyword research) are done, it can help everyone work better together and streamline processes.

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse from Distilled

Robin Lord - ‘Excel? It Would Be Easier To Go To Jupyter’

Robin, a senior consultant here at Distilled, demonstrated the various shortcomings of Excel and showed an easier, repeatable, and more effective way to get things done - using Jupyter Notebooks and Python.

Below we outline Robin’s main points:

Excel and Google Sheets are very error-prone - especially if you’re dealing with larger data sets! If you need to process a lot of data, then you should consider using Jupyter Notebooks, as it can handle much bigger data sets (think: analysing backlinks, doing keyword research, log file analysis)

Jupyter Notebooks are reusable: if you create a Jupyter script to do any repeatable task (i.e. reporting or keyword research) then you can reuse it. This makes your life much easier because you don’t have to go back and dissect an old process.

Jupyter allows you to use Regex. This gives a huge advantage over excel because it is far more efficient at allowing you to account for misspellings. This, for example, can give you a far more accurate chance at accounting for things like branded search query permutations.

Jupyter allows you to write notes and keep every step in your process ordered. This means that your methodology is noted and the next time you perform this task, you remember exactly the steps you took. This is especially useful for when clients ask you questions about your work weeks or months down the line!

Finally - Jupyter notebooks allow us to get answers that we can’t get from Excel. We’re able to not only consider the data set from new angles, but we also have more time to go about other tasks, such as thinking about client strategy or improving other processes.

Robin has so many slides it breaks Slideshare. Instead, you can download his slides from Dropbox.

Jes Scholz - ‘Giving Robots An All Access Pass’

Jes Scholz uses the analogy of a nightclub to explain how Googlebot interacts with your website. The goal? To become part of the exclusive “Club Valid”. Her main points are outlined below:

As stated by John Mueller himself, “crawl budget is overrated - most sites never need to worry about this”. So instead of focusing on how much Google is crawling your site, you should be most concerned with how Google is crawling it

Status codes are not good or bad - there are right codes and wrong codes for different situations

In a similar vein, duplicate content is not “bad”, in fact, it’s entirely natural. You just need to make sure that you’re handling it correctly

JavaScript is your ticket to better UX, however, bear in mind that this often presents a host of SEO difficulties. Make sure that you don’t rely on the mobile friendly testing tool to see if Google is able to crawl your JavaScript - this tool actually uses different software to Googlebot (this is a common misconception!) The URL inspection tool is a bit better for checking this, however, bear in mind it’s more patient that Googlebot when it comes to rendering JavaScript, so isn’t 100% accurate.

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass from Distilled

Rand Fishkin - ‘The Search Landscape in 2019’

As the web evolves, it’s important to evaluate the areas you could invest in carefully. Rand explored the key changes affecting search marketers and how SEOs can take these changes into account when determining strategy.

Should you invest in voice search? It’s probably a bit too early. There is little difference in the results you get from a voice search vs. a manual search.

Both mobile and desktop are big - don’t neglect one at the expense of the other!

The zero-click search is where the biggest search growth is happening right now. It now accounts for about half (48.96% in the US) of all searches!

If you could benefit from answering zero-click searches, then you should prepare for that. You can determine whether you’d benefit by evaluating the value in ranking for a particular query without necessarily getting traffic.

With changes in Google search appearance recently, ads have become more seamless in the SERP. This has led to paid click-through-rate rising a lot. However, if history is correct, then it will probably slowly decline until the next big search change.

As Google’s algorithms evolve, you’ll likely receive huge ranking benefits from focusing on growing authority signals (E-A-T).

Check out Rand’s slides to see where you should be spending your time and money as the search landscape evolves.

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019 from Distilled

Emily Potter - ‘Can Anything in SEO Be Proven? A Deep-Dive Into SEO Split-Testing’

Split testing SEO changes allow us to say with confidence whether or not a specific change hurts or helps organic traffic. Emily discusses various SEO split tests she’s run and potential reasons for their outcome.

The main levers for SEO tend to boil down to

1. Improving organic click-through-rate (CTR)

2. Improving organic rankings of current keywords

3. Ranking for new keywords

Split testing changes that we want to make to our site can help us to make business cases, rescue sessions, and gain a competitive advantage.

Determining which of the three levers causes a particular test to be positive or negative is challenging because since they all impact each other, the data is noisy. Measuring organic sessions relieves us of this noise.

Following “best practices” or what your competitors are doing is not always going to result in wins. Testing shows you what actually works for your site. For example, adding quantity of products in your titles or structured data for breadcrumbs might actually negatively impact your SEO, even if it seems like everyone else is doing so.

Check out Emily’s slides to see more split test case studies and learnings!

Lessons from another year in SEO A/B Testing - SearchLove London 2019 from Emily Potter

Jill Quick - ‘Segments: How To Get Juicy Insights & Avoid The Pips!’

In her excellent talk, Jill highlights how “average data gives you average insights”, and discusses the importance of segmenting your data to gain deeper insights into user behaviour. While analytics and segments are awesome, don’t become overwhelmed with the possibilities - focus on your strategy and work from there.

Jill’s other tips include:

Adding custom dimensions to forms on your website allows you to create more relevant and specific data segments

For example, if you have a website in the education sector, you can add custom dimensions to a form that asks people to fill in their profession. You can then create a segment where custom dimension = headteacher, and you can then analyse the behaviour of this specific group of people

Build segments that look at your best buyers (people who convert well) as well as your worst customers (those who spend barely any time on site and never convert). You can learn a lot about your ideal customer, as well as what you need to improve on your site, by doing this.

Use your segments to build retargeting lists - this will usually result in lower CPAs for paid search, helping your PPC budget go further

Don’t forget to use advanced segments (using sequences and conditions) to create granular segments that matter to your business

You can use segments in Google Data Studio, which is awesome! Just bear in mind that in Data Studio you can’t see if your segment data is sampled, so it’s best to go into the GA interface to check

If you want to hear more about Jill's session, she's written a post to supplement her slides.

Segments in Google Analytics from The Coloring In Department

Rory Truesdale - ‘Using The SERPs to Know Your Audience’

It can be easy to get lost in evaluating metrics like monthly search volume, but we often forget that for each query, there is a person with a very specific motivation and need. Rory discussed how we can utilise Google’s algorithmic re-writing of the SERP to help identify those motivations and more effectively optimise for search intent - the SERPs give us amazing insight into what customers want!

Google rewrites the SERP displayed meta description 84% of the time (it thinks it’s smarter than us!) However, we can use this rewrite data to our advantage.

The best ways to get SERP data are through crawling SERPs in screaming frog, the scraper API or chrome extension, “Thruuu” (a SERP analysis tool), and then using Jupyter Notebooks to analyse it.

Scraping of SERPs, product reviews, comments, or reddit forums can be really powerful in that it will give you a data source that can reveal insight about what your customers want. Then you can optimise the content on your pages to appeal to them.

If you can get a better idea about what language and tone resonates with users, you can incorporate it into CTAs and content.

Check our Rory’s slides as well as the Jupyter notebook he uses to analyse SERP data.

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience from Distilled

Miracle Inameti Archibong - ‘The Complete Guide To Actionable Speed Audits: Getting Your Developer To Work With You’

It can be a huge challenge to get devs to implement our wishlist of SEO recommendations. Miracle discussed the practical steps to getting developers to take your recommendations seriously.

If you take some time to understand the Web Dev roles at your company, then it will help you better communicate your needs as an SEO and get things rolled out. You can do this by:

Learning the language that they’re using. Do some research into the terminology as well as possible limitations of your ask. This will make you more credible and you’re more likely to be taken seriously.

A team of developers may have different KPIs than you. It may be beneficial to use something like revenue as a way to get them on board with the change you want to make.

Try to make every ask more collaborative rather than instructive. For example, instead of simply presenting “insert this code,” try “here’s some example code, maybe we can incorporate x elements. What do you think?” A conversation may be the difference in effecting change.

Prioritising your requests in an easily readable way for web dev teams is always a good idea. It will give them the most information on what needs to get done in what timeline.

SearchLove London 2019 - Miracle Inameti-Archibong - The Complete Guide to Actionable Speed Audits from Distilled

Faisal Anderson - ‘Spying On Google: Using Log File Analysis To Reveal Invaluable SEO Insights’

Log files contain hugely valuable insight on how Googlebot and other crawlers behave on your site. Rory uncovered why you should be looking at your logs as well as how to analyse them effectively to reveal big wins that you may have otherwise been unable to quantify.

Looking at log files is a great way to see the truest and freshest data on how Google is crawling your site. It’s most accurate because it’s the actual logs of how Google (and any other bot) is crawling your website.

Getting log file data can be tricky, so it’s helpful to ask devs about your hosting setup (if your server uses load balancing, the log files may be split between various hosts). You’ll want to get 6 months of data if you can.

The three main things to evaluate when you’re analysing log files

Crawl behavior: look at most and least crawled URLs, look at crawl frequency by depth and internal links

Budget waste: find low value urls (faceted nav, query params, etc.) there are likely some subdirectories you want crawled more than others

Site health: look for inconsistent server responses

Using Jupyter to do log file analysis is great because it’s reusable and you’ll be able to use it again and again.

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File Analysis to Reveal Invaluable SEO Insights from Distilled

Dr Pete Myers - ‘Scaling Keyword Research: More Isn’t Better’

Dr Pete Myers discussed how more is not better when it comes to keyword research! Ditch the thousands of keywords and instead focus on a smaller set of keywords that actually matter for you or your clients. Below are his top tips:

Pete has developed a simple metric called RankVol to help determine the importance of a keyword

RankVol = 1 / (rank x square root of volume)

Using this metric is better than sorting by search volume, as often the highest volume keywords that a site is appearing for are not the most relevant

Lots of data in keyword research can be irrelevant. Using John Lewis as an example:

9% of keywords John Lewis ranks for are mis-spellings

Almost 20% of keywords they rank for are very close variants (plural vs. singular, for example)

Dr Pete provides a short script in his deck to group keywords to help strip out noise in your data set

If sitelinks appear for your website, Google thinks you’re a brand

A new SERP feature (‘best of’ carousel) is appearing in the US, and will likely be rolled out into Europe soon

This feature takes you to a heavily paid SERP, with lots of ads (some well-disguised!)

If a keyword has a heavily paid SERP, you should probably not bother trying to rank for it, as the pay-off will be small

‘People also ask’ is on 90% of searches - be sure to try and take advantage of this SERP space

To summarise, perception is everything with keyword research - make sure you filter out the noise!

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn't Better from Distilled

Lindsay Wassell - ‘Managing Multinational & Multilingual SEO in Motion’

Lindsay covered the many challenges involved in handling migrations involving multiple international site variants. Her key points are highlighted below:

Ask your dev team to make sure it’s possible to implement hreflang via XML sitemaps or on-page; then if there are problems implementing one method, you have another as a fall-back option

When deciding site structure and where international sites should be located (sub-folder? Subdomain? ccTLD?) bear in mind that there are no one-size-fits all solutions. It may be best to have a mixture of solutions, depending on each market.

If you have hreflang relationship issues, Lindsay advises to use Google Sheets to manage hreflang mappings, in combination with a script that can automatically generate XML sitemaps (link provided in her deck)

In order to encourage more people in your organisation to understand the importance of SEO and to make it a priority, highlight statistics such as traffic levels and revenue coming from organic search

Also keep in mind that every department has a wish list when it comes to a migration! Be tactical and tack onto other people’s wishlists to get SEO items implemented

As a final tip - check redirects before going live, as often dev teams will say it’s under control, and then there can be problems at the last minute

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multilingual SEO in Motion from Distilled

Stacey MacNaught - ‘Actioning Search Intent - What To Do With All That Data’

By analysing search intent, you can gain a ton of really insightful data. Stacey discussed how you can utilise all of this data to optimise your site for organic search and ultimately increase revenue and traffic.

Traditionally, search intent is categorised broadly as navigational, informational, and transactional. However, it’s often unclear where things are categorised because sometimes keywords are really ambiguous. Often you can break these categories down into more specific categories.

In terms of targeting keywords on your site, look out for opportunities where you may not be delivering the right content based on what query you’re targeting.

For example, if you’re targeting an informational keyword with a transactional result, you’re not going to rank. This can be an opportunity for you to create the kind of page that will rank for a select query. If the phrase is “best ballet shoes” and the results are informational pages, then you shouldn’t be serving a transactional result.

If you can be objective about the topic at hand and you have someone qualified to write that content, then you should definitely do it.

If your rankings drop but revenue unaffected, it’s likely you’ve lost rankings on informational keywords

Don’t assume that users will come back of their own accord - work with PPC and get them to retarget to users who have read your content

Build out different audience lists according to the types of content or topics that users have been reading

Build out separate PPC campaigns for this so you can easily monitor results

Stacey saw CPA fall by -34% when she did this for a healthcare site

To generate content ideas, talk to the sales and customer service teams to find out what users are asking, then build content around it

You can also use Google Forms to survey previous customers to find out what drove their purchase

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to Do with All That Data from Distilled

Will Critchlow - ‘Misunderstood Concepts at the Heart of SEO - Get An Edge By Understanding These Areas’

Most things in SEO can be boiled down to technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? However, some of the foundational elements of SEO are misunderstood.

Regarding crawlability, it’s important to understand how setting directives in robots.txt will impact your site if handled incorrectly.

Robots.txt directives do not cascade. For example, if you set a specific directive to disallow Googlebot from /example, that is the one it will follow. Even if you specify that * (all user agents) are disallowed from /dont-crawl elsewhere in the file, Googlebot will only follow it’s set directive not to crawl /example and still be able to crawl /dont-crawl.

The Google documentation, robots.txt checker in GSC, and the open source parser tend to disagree on what is allowed and disallowed. So, you’ll need to do some testing to ensure that the directives you’re setting are what you intended.

We often have a lot of intuition about how things like pagerank work, but too many of our recommendations are based on misconceptions about how authority flows

There are some huge changes coming to major browser cookie handling. The cookie window will be shorter, which means that a lot of traffic that’s currently classified as organic will be classified as direct. Understanding the language around the changes that are happening is, and will be, important

There are common misconceptions too about the meaning of ‘long tail keywords’

50% of Twitter respondents incorrectly think it means that there are many words in a query

40% understand the correct meaning, which is that they are keywords with low search volume

SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart of SEO from Distilled

That's it for our London conference for another year. But the good news is we are heading to San Diego in March where we'll be getting some sun, sea and search at SearchLove San Diego!

If you have any questions about our conferences please leave a comment below or come and say hello over on Twitter.

from Digital Marketing https://www.distilled.net/resources/searchlove-london-2019-round-up/ via http://www.rssmix.com/

#digital marketing

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dillenwaeraa · 5 years