*Note: This post isn't about if this Ken in the Barbie movie is going to be queer but that he is inspired by a Ken doll that "accidently" became a queer icon. Ryan Gosling's Ken in Barbie(2023) is based on the famous best selling Ken doll, Earring Magic Ken, also know as Fey Ken or Gay Ken.
"Mattel had conducted a survey of girls asking if Ken should be retained as Barbie's boyfriend or whether a new doll should be introduced in that role. Survey results indicated that girls wanted Ken kept but wanted him to look "cooler". USA Today noted after the American International Toy Fair that the doll Soul Train Jamal was also wearing an earring that year. According to manager of marketing communications for Mattel, Lisa McKendall, "We tried to keep [Ken] as cool as possible." This generation of the Ken doll had blond highlights in his traditionally brown hair and was dressed in a lavender mesh shirt, purple pleather vest, a necklace with a circular charm and, as the name indicates, an earring in his left ear.
These clothing choices led to gay commentator Dan Savage joking that Mattel toy designers had "spent a weekend in LA or New York dashing from rave to rave, taking notes and Polaroids." He also suggested that little girls' idea of coolness was shaped by homoerotic MTV music videos, Madonna's dancers, and what ACT UP/Queer Nation members were wearing to demonstrations and parties. Donna Gibbs told the San Francisco Examiner in November 1993 that the team of (presumably straight) women who made the doll were surprised that gay men wanted him.
[...]
In July 1993, Dan Savage wrote an article on Earring Magic Ken titled, "Ken Comes Out." He noted in his article that, in addition to his outfit's perceived flamboyance, his necklace resembled chrome sex toys that queer people were wearing as charms at the time. Savage expressed feelings of ambivalence about Ken's new style, writing, "Queer Ken is the high water mark of, depending on your point of view, either queer infiltration of popular culture or the thoughtless appropriation of queer culture by heterosexuals [. . .] Queer imagery has so permeated our culture that from rock stars (Axl Rose and his leather chaps) to toy designers, mainstream America isn’t even aware when it’s adopting queer fashions and mores."
[...]
Kitsch-minded gay men responded to this press by buying the doll in record numbers, making Earring Magic Ken the best-selling Ken model in Mattel's history. The doll debuted in stores for around $11 (equivalent to $20.63 in 2021) and had completely sold out by the Christmas season, largely due to gay men buying the doll in droves. Due to high demand, Chicago's FAO Schwartz created a wait list, and, allegedly, some shops in San Francisco began to sell Earring Magic Ken for prices ranging between $17 (equivalent to $31.89 in 2021) to $24 (equivalent to $45.02 in 2021). (The latter claim was disputed in the Bay Area Reporter in October 1993 by the general manager of San Francisco FAO Schwartz. According to him, only a few gay men were coming into his store, and Earring Magic Ken was selling better in New York and Chicago than San Francisco.) Earring Magic Ken was also popular with gay men in the United Kingdom, and sold well at the toy shop Hamleys in 1993. Toy scalper Mr. Barger told the Wall Street Journal in 1996 that Earring Magic Ken was so popular that he was able to re-sell him to specialty shops at premium prices. Richard Roeper, writing for the Chicago Sun Times, referred to him as "The Cabbage Patch Doll of the summer of '93."
A major appeal of the doll for many gay men was that Mattel did not market it to them on purpose. Rick Garcia, director of Chicago's Catholic Advocates for Lesbian and Gay Rights, told People magazine in 1993 that the stereotypical dress was funny to him because he believed it was an accident, and that it would have offended him if it was purposeful. In 1993, many newspapers interviewed individual gay men in California to understand the phenomenon. San Francisco resident described Earring Magic Ken as, "a pariah setting foot in one of America's sanctuaries." Another California resident, Bill Harley, described Earring Magic Ken as, "A campy, funny thing to have." Laguna Beach resident Keith Clark-Epley had more reservations about the toy, saying that, "It's an uptight heterosexual male doll following gay fashion and who is still behind the times," and believed that calling the doll gay could potentially reinforce negative stereotypes about gay people." Source:
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Edward Enninful's British Vogue (December 2017-March 2024)
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