#CTV ads
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Boosting Customer Engagement by 125% Using A Unique Marketing Mix
The success story of the most popular fast food chain in the world.
The traditional approach to television advertising is no longer sufficient in today's quickly changing media landscape. The rise of online streaming on smart TVs and changing consumer preferences necessitates a more dynamic and focused strategy. We'll delve deep into the synergistic relationship between Linear TV Advertising and CTV Advertising (Connected TV Advertising) and how it can transform your marketing efforts in this detailed investigation. We'll also look at a compelling case study from a well-known fast-food corporation, McDonald's, to demonstrate the real-world impact of this strategy.
The Need for a Coordinated Approach
Advertisers have a conundrum as technology continues to transform the way people consume content.
How can they effectively reach both traditional TV viewers and those immersed in streaming services without breaking the bank? This is where CTV Advertising comes into play, bridging the gap between the two worlds.
Linear TV Advertising has long been the cornerstone of traditional advertising strategies. It offers the advantage of reaching a wide and diverse audience. However, it lacks the precision and targeting capabilities that modern advertisers crave. On the other hand, CTV Advertising leverages the power of the internet to deliver content to viewers, allowing for precise audience targeting and engagement.
The Growth of CTV Advertising
The growth of CTV Advertising has been nothing short of remarkable. According to eMarketer, CTV ad spending in the United States is projected to reach $14.12 billion in 2023, reflecting a 34.8% increase from the previous year. This exponential growth can be attributed to several factors:
1. The Rise of OTT Platforms: Over-the-top (OTT) platforms like Netflix, Amazon Prime Video, and Hulu have become household names. These platforms offer viewers a wide array of content, from original series to movies, all accessible through smart TVs and streaming devices. As more viewers cut the cord and embrace OTT, the opportunities for advertising on CTV platforms have become more evident in the marketing world.
2. Targeted Advertising: CTV Advertising allows advertisers to target specific demographics and individual households. Traditional Linear TV advertisements cannot imagine attaining this level of precision. Through CTV, advertisers ensure their messages reach the right audience at the right time with the help of real-time data.
3. Interactive and Engaging Content: CTV platforms offer interactive and engaging ad formats, such as clickable ads and interactive overlays. As a result, this format encourages more user engagement.
McDonald's: A Case Study in Success
COVID-19 restrictions greatly affected physical customer engagement. The food industry, in particular, saw a significant decline in this sector. TV advertising dropped by 14.1% in 2020 (Group M), prompting major brands to revise and change their targeting strategies.
McDonald's has always maintained a strong relationship with its loyal and vast customer base through well-thought-out menu items and innovative ad campaigns. However, the pandemic brought about a new normal—one where digital platforms took center stage for various operations including ordering and delivering. Customers turned to online apps for convenience and it soon became clear that even the most creative video ads would not help this cause.
The Dynamic Duo: CTV and Linear TV Advertising
McDonald's joined forces with programmatic advertising experts to harness the potential of Connected TV (CTV). CTV delivers content through the internet, offering a vast reach to an audience interested in the brand's loyalty program. What set this strategy apart was its human-centric approach, something traditional linear methods alone couldn't achieve.
To ensure the success of the campaign, McDonald's leveraged the power of data and analytics. They assembled a dedicated panel of individuals who willingly shared their digital footprint, enabling precise audience targeting. Reach and Frequency (R&F) data were derived from this mobile panel, consisting of individuals aged 18 to 69, with subsequent data weighting applied to align it with national statistics, ensuring national representativeness. This facilitated the calculation of data based on this age group within the mobile panel, enabling precise person-based cross-platform campaign audience verification.
Data-Driven Insights
The findings were intriguing. It turned out that older demographics still preferred traditional linear TV, while the younger generation was flocking to Connected TV. About 31% of those who exclusively used Connected TV were younger than 30, while for Linear TV, the majority of the users, although declining, were in the age bracket of above 40. Armed with these insights, McDonald's made real-time adjustments to its campaign strategy. They realized that Connected TV was an excellent complement to their marketing efforts, especially for reaching the younger audience.
Personalized Marketing
One of the most significant advantages of this approach was the ability to understand reach and frequency at a personal level. McDonald's tailored its message to specific households, ensuring it reached the right people, whether they were at home or on vacation. The results were staggering: a 125% increase in in-app registrations and a notable 20% of incremental viewers coming from CTV users.
McDonald's: A Trailblazer
With this groundbreaking campaign, McDonald's emerged as a trailblazer in the advertising world, demonstrating the potential of CTV Advertising alongside Linear TV Advertising. This case study illustrates how a venerable brand can adapt and thrive in a changing media landscape.
Leveraging CTV Advertising for Your Brand
So, how can CTV Advertising benefit your business? The McDonald's case study underscores the importance of this approach in reaching your branding and marketing goals. CTV Advertising can complement your Linear TV campaigns, amplifying your message and engaging a broader audience, especially the tech-savvy younger generation.
However, success in CTV Advertising requires thorough market research and a willingness to learn from trial and error. Understanding what works for your brand and what doesn't is the key to success in this dynamic advertising landscape. You can always turn to experts and agencies for any additional aid or even free consultations.
In conclusion, the integration of CTV Advertising alongside Linear TV Advertising can empower brands to thrive in an ever-changing media environment. As the world of advertising continues to evolve, embracing these innovative strategies can help you stay ahead of the competition and connect with your target audience effectively.
The rapid growth of CTV Advertising, the precision it offers in targeting, and its ability to adapt to changing consumer habits make it a crucial tool in modern advertising. As you navigate the future of advertising, consider the dynamic duo of CTV and Linear TV Advertising as a powerful combination to elevate your brand's reach and impact in the digital era.
Visit Our Website 9MediaOnline for more details about CTV Advertising or Click Here to Contact Us
#ctv marketing#remarketing ctv#ctv advertising#ctv ads#advertisement#advertising#marketing#programmatic advertising#ott advertising#programmatic ads#business#ads#business growth#halloween
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Ground Breaking Insights Reveal How Integration of Search Advertising, CTV Drives Performance
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CTV Advertising - Engage your audience on the fastest growing user base of connected TVs, reach viewers beyond the reach of traditional TVs on CTV, and get more meaningful ways to engage with the right target audience at the right moments.
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This is great. This was from what used to be called Space Channel here in Canada (it's now CTV Sci-Fi). And what makes this even funnier is it's gotten WORSE (well, for Trek-haters) as Space/Sci-Fi is one of the only places on the planet that also airs the nuTrek series (Discovery, Lower Decks, Strange New Worlds, Prodigy) that otherwise stream in the rest of the word. And this week in particular not only are they airing the "original 5", but the new season of Discovery AND they're replaying Lower Decks. I think the only Trek that to date has never aired on CTV Sci-Fi is the 1970s animated series!
#star trek#canadian television#space: the imagination station#ctv sci-fi network#vintage ads#Youtube
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Anyone remember this Space ad?
Announcer: Hey, Picard, looks like you could use some rest.
(slide whistle noises)
Make way for Deep Space Nine's Seventh Season!
(shows this footage from season 6)
#DOES ANYONE REMEMBER THIS AD???#this would have been 2000 or 2001. whenever Space got DS9 S7 for syndication#Space#Space the imagination station#CTV SciFi#Star Trek#TNG#DS9#Star Trek The Next Generation#Star Trek Deep Space Nine
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i have an adblocker on my computer and i don’t have cable so now whenever i see an ad on a screen i’m like eeyikes!! it’s like a jumpscare
#like how do u guys live like this#when i watched the oscars (i know) i used someone else's ctv account and the five minute ad breaks made me want to die#i need a better tag for personal posts
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Loop Media Partners with Adnimation to Boost CTV Ad Revenues
Loop Media and Adnimation have partnered to enhance ad revenues on Loop Media's CTV platform. Leveraging Adnimation’s CTV Fusion tool and Google's advertising demand, this strategic alliance aims to improve ad fill rates and CPMs. Early results indicate success, promising future growth and innovation in the digital advertising and CTV streaming sectors, as both companies look forward to exploiting new opportunities.
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The Future of Ads: Understanding OTT and CTV Advertising
04 Sep 2023 / Paid Ads
In today’s digital age, advertising is facing a significant transformation. With the rise of OTT and CTV services, advertising has also evolved to cater the needs of various brands. For example, the number of advertisements that we watched during the IPL 2023 on an OTT platform like JioCinema. With digital platforms like Disney and later JioCinema taking up the streaming rights and the easy and fast availability of internet, more viewers have moved from traditional broadcasting services to OTT platforms. According to The Economic Times, the IPL 2023 viewership on Disney (TV subscription) increased by 21% compared to the previous season.
Though the pandemic wreaked havoc in the lives of millions of people, it proved useful for the multiple streaming channels and thus indirectly, various brands. The use of OTT and CTV devices saw a rise during the pandemic with more and more people being driven to these streaming services due to the lack of other cinema experiences. According to Business Insider India, from 2020 to 2021, India saw a rise in the OTT audience by 20%. And according to the 2023 CTV trends report, 40% of consumers have installed an app after seeing a CTV ad for it. OTT and CTV appear to be the future of advertisement and as they give brands a new opportunity to endorse.
continue reading - OTT and CTV Advertising
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#Contextual digital advertising#contextual advertising#advertising#ads#contextual ai#digital advertising services#digital marketing agency#contextual ads#ctv advertising#marketing#Advertising for publishers
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Why CTV Ads Are the Must-Have Ingredient for E-commerce Success
Discover why CTV ads are the secret sauce to skyrocket your e-commerce success.
In the ever-evolving world of e-commerce, it has become increasingly important for businesses to embrace innovative advertising strategies that can drive growth and maximize profitability. One such strategy that has been gaining significant traction in recent years is CTV ads (Connected TV ads). These ads, which are delivered via internet-connected televisions, offer a unique opportunity for e-commerce platforms to reach their target audience in a more engaging and impactful way than traditional TV ads.
Harnessing the Power of CTV Ads for Maximum E-commerce Profitability
CTV ads present e-commerce businesses with a powerful tool to boost their profitability. By leveraging the precise targeting capabilities of CTV platforms, businesses can ensure that their ads are reaching the right people at the right time. This hyper-targeted approach not only maximizes the return on investment but also increases the likelihood of conversions and sales.
Beyond targeting, CTV ads offer unparalleled opportunities for creativity and storytelling. With longer ad durations compared to traditional TV ads, e-commerce businesses can craft compelling narratives that resonate with their audience. By tapping into the emotional aspect of advertising, CTV ads can create a lasting impression on viewers, ultimately driving them to make a purchase.
One of the key advantages of CTV ads is their ability to reach consumers who have already shown an interest in a particular product or service. Through the use of data-driven targeting, businesses can identify individuals who have previously engaged with their brand or have displayed behaviours indicative of potential interest. CTV allows e-commerce businesses to tailor their ads specifically to these individuals, increasing the chances of conversion and driving higher profitability.
Moreover, CTV ads provide e-commerce businesses with a unique opportunity to showcase their products or services in a visually engaging manner. With the ability to incorporate high-quality visuals and interactive elements, CTV ads can captivate viewers and leave a lasting impression. For example, an e-commerce business selling fashion items can use CTV ads to showcase its products in a dynamic and immersive way, allowing viewers to visualize themselves wearing the clothing and experiencing the brand's lifestyle.
Another advantage of CTV ads is their ability to deliver targeted messages to specific demographics or geographic areas. For instance, an e-commerce business that sells outdoor gear can use CTV ads to target individuals living in areas known for outdoor activities, such as hiking or camping. By tailoring the ad content to resonate with the interests and needs of this specific audience, the business can increase the effectiveness of its advertising efforts and drive higher profitability.
Furthermore, CTV ads provide e-commerce businesses with valuable data and insights that can inform future marketing strategies. By analyzing viewer behaviour, engagement metrics, and conversion rates, businesses can gain a deeper understanding of their target audience and optimize their ad campaigns accordingly. This data-driven approach allows e-commerce businesses to continuously refine their advertising strategies, ultimately leading to improved profitability and business growth.
Exploring the Impact of CTV Ads on E-commerce Results
The impact of CTV ads on e-commerce results is undeniable. Research has shown that businesses that incorporate CTV ads into their advertising mix experience significantly higher click-through rates and conversion rates compared to those relying solely on traditional TV ads or digital display advertising. The immersive nature of CTV ads, combined with their seamless integration into the viewing experience, contributes to higher engagement and stronger brand recall.
One of the key advantages of CTV ads is their ability to target specific audiences. Through advanced targeting capabilities, businesses can reach their desired demographic with precision. For example, an e-commerce company selling fitness equipment can target individuals who have recently searched for workout routines or fitness products online. By reaching the right audience at the right time, CTV ads have the potential to drive higher-quality traffic to e-commerce websites.
Furthermore, CTV ads allow e-commerce businesses to measure their campaign's effectiveness with great precision. Advanced analytics tools provide invaluable insights into ad performance, customer behaviour, and return on investment. With the ability to track metrics such as impressions, clicks, conversions, and even revenue generated, businesses can gain a comprehensive understanding of how their CTV ads are performing.
With this data, businesses can continually optimize their CTV ad campaigns, ensuring maximum impact and profitability. For instance, if the analytics reveal that a particular CTV ad is not resonating with the target audience, businesses can make necessary adjustments to the creative elements or messaging to improve its effectiveness. This iterative approach to campaign optimization allows e-commerce businesses to constantly refine their advertising strategies and achieve better results over time.
In addition to the measurable benefits, CTV ads also offer a unique opportunity for e-commerce businesses to enhance their brand storytelling. With longer ad formats and the ability to incorporate interactive elements, businesses can create compelling narratives that captivate viewers and drive brand affinity. By leveraging the power of storytelling, e-commerce companies can establish a deeper connection with their audience and differentiate themselves from competitors.
Moreover, CTV ads provide a seamless path to purchase for viewers. With the integration of interactive elements such as clickable product images or direct links to product pages, viewers can easily transition from being engaged with the ad to making a purchase. This frictionless shopping experience not only increases the likelihood of conversions but also enhances customer satisfaction.
In conclusion, the impact of CTV ads on e-commerce results is multifaceted. From higher click-through rates and conversion rates to precise measurement and optimization capabilities, CTV ads offer numerous advantages for e-commerce businesses. By leveraging the immersive nature of CTV ads, targeting specific audiences, and utilizing advanced analytics tools, businesses can drive engagement, increase brand recall, and ultimately achieve greater profitability in the e-commerce space.
Taking Advantage of CTV Ads to Drive E-commerce Growth
To truly take advantage of CTV ads and drive e-commerce growth, businesses must adopt a multi-channel approach. By combining CTV ads with other digital marketing strategies, such as social media advertising and search engine marketing, businesses can create a comprehensive marketing ecosystem that reaches customers across various touchpoints.
One effective way to leverage CTV ads is by integrating them with social media advertising. Social media platforms provide a wealth of targeting options, allowing businesses to reach their desired audience based on demographics, interests, and behaviours. By running CTV ads in conjunction with social media campaigns, businesses can reinforce their brand message and increase the likelihood of conversion. For example, a clothing retailer could run a CTV ad showcasing their latest collection and then retarget viewers with related products on social media platforms, encouraging them to make a purchase.
Another powerful strategy is to combine CTV ads with search engine marketing. By optimizing their website for relevant keywords and running targeted search ads, businesses can capture the attention of users who are actively searching for products or services similar to what they offer. When users see a CTV ad that aligns with their search intent, it reinforces their interest and increases the chances of them visiting the website and making a purchase. This integrated approach ensures that businesses are present throughout the customer journey, from initial awareness to final conversion.
It is also crucial for e-commerce platforms to tailor their CTV ad campaigns to the preferences and behaviours of their target audience. By understanding the viewing habits, interests, and demographics of their customers, businesses can create personalized and relevant CTV ads that resonate with viewers, ultimately driving them to take action. For instance, a travel agency targeting adventure enthusiasts could create CTV ads featuring thrilling destinations and activities, appealing to the specific interests of their target audience. By delivering tailored content, businesses can establish a deeper connection with viewers and increase the likelihood of conversion.
Moreover, businesses can leverage data analytics to optimize their CTV ad campaigns and maximize their impact. By analyzing viewer engagement metrics such as completion rates, click-through rates, and conversion rates, businesses can gain valuable insights into the effectiveness of their ads. This data can then be used to refine targeting strategies, creative elements, and messaging, ensuring that future CTV ads are even more compelling and impactful.
In conclusion, taking advantage of CTV ads to drive e-commerce growth requires a multi-channel approach, tailored campaigns, and data-driven optimization. By integrating CTV ads with other digital marketing strategies, businesses can create a cohesive and comprehensive marketing ecosystem. By understanding their target audience and delivering personalized content, businesses can increase viewer engagement and drive conversions. By leveraging data analytics, businesses can continuously improve their CTV ad campaigns, ensuring long-term success in the ever-evolving world of e-commerce.
Crafting an Effective CTV Strategy for E-commerce Platforms
Crafting an effective CTV strategy requires careful planning and consideration. First and foremost, businesses must identify their target audience and understand their viewing habits. This foundational knowledge allows businesses to create compelling CTV ads that are aligned with the interests and preferences of their potential customers.
Incorporate storytelling: A compelling narrative can captivate viewers and create a lasting impression.
Use visuals effectively: High-quality visuals and engaging graphics enhance the impact of CTV ads.
Include a call-to-action: Clear and concise calls-to-action prompt viewers to take the desired action, such as making a purchase or visiting a website.
Optimize for different devices: Ensure that CTV ads are compatible with a wide range of devices to maximize reach.
The Essential Role of CTV In E-commerce Success
CTV ads have quickly become an indispensable ingredient for e-commerce success. In a landscape saturated with advertising messages, CTV ads provide businesses with an opportunity to stand out and connect with their audience in a more meaningful way. The captivating nature of CTV ads, combined with their targeting capabilities and measurability, make them a must-have tool for e-commerce platforms looking to thrive in the digital age.
By harnessing the power of CTV ads, e-commerce businesses can drive growth, increase profitability, and build strong brand equity. With the ever-increasing popularity of internet-connected televisions, now is the time for e-commerce platforms to embrace this game-changing advertising medium and unlock their full potential.
In conclusion, CTV ads offer e-commerce businesses a powerful tool to maximize their profitability. Through precise targeting, creative storytelling, and visually engaging content, CTV ads can captivate viewers and drive them to make a purchase. Additionally, the ability to deliver targeted messages and gain valuable data insights further enhances the effectiveness of CTV ads. By harnessing the power of CTV ads, e-commerce businesses can unlock new opportunities for growth and success in the digital landscape.
For CTV Advertising Services, visit our website - https://9mediaonline.com/contact.
#ctv ad#ott vs ctv advertising#ctv marketing#remarketing ctv#advertisement#advertising#CTV ads#ecommerce#ecommerce advertising
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US #DigitalVideo #AdSpend to Continue Strong Growth, Powered by #CTV and #SocialVideo.
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Media Distillery lança novo detector de intervalos comerciais
Media Distillery lançou uma nova inteligência artificial capaz de identificar os intervalos comerciais de uma transmissão. Seu objetivo é manter a audiência engajada e aumentar as possibilidades de vendas de espaços comerciais ao tornar as experiências mais personalizadas.
Com a explosão do OTT, VOD e FAST cada vez mais geradoras de conteúdos e anunciantes buscam esse contato mais pessoal.
É…
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Teffal Mohamed Amine has given up hope on ever buying a home.
"I've completely maxed out my savings and credit card that were supposed to be used for a house," he tells CTV News. "I've literally had to go without food for lack of money at times, especially recently."
The software engineer was laid off from his job in December 2022.
"I was on probation and a lot of people, including myself, were let go for lack of budget," he explained, adding he's been on employment insurance (EI) ever since -- but has yet to receive a single cent.
Continue Reading.
Tagging @politicsofcanada
#cdnpoli#canada#canadian politics#canadian news#employment insurance#cost of living crisis#layoffs#unemployment
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COD MW 2023 - Missions
Here's every mission from Modern Warfare 3 (2023). I also added Ghost's CTV mission since I noticed that its timestamp is different to the countdown mission even though they take place one after the other.
Screenshots from Gamer's Little Playground's CALL OF DUTY: MODERN WARFARE 3 All Cutscenes (2023) YouTube video. Link and timestamps will be below.
AN 1: This is for you @gamergirlbones, I'll be adding MW3 to the MW1 and MW2 timeline and making it a separate post. Hopes this helps you fanfic writers.
AN 2: This and updating the MW1 + MW2 timeline are the only content I'll make of modern warfare 3. Since I did just want this blog to focus on MW1 + MW2, but I'm willing to change that if enough people ask for it. Which you can ask for in my Suggestions / Questions.
youtube
Timestamps:
Operation 627 - 0:00 to 11:15
Precious Cargo - 11:16 to 19:33
Reactor - 19:34 to 28:18
Payload - 28:19 to 39:32
Deep Cover - 39:33 to 47:20
Passenger - 47:21 to 52:34
Crash Site - 52:35 to 59:59
Flashpoint - 1:00:00 to 1:14:05
Oligarch - 1:14:06 to 1:24:26
Highrise - 1:24:27 to 1:30:20
Frozen Tundra - 1:30:21 to 1:43:29
Gora Dam - 1:43:30 to 1:47:23
Danger Close - 1:47:24 to 1:54:37
Trojan Horse - 1:54:38 to 1:59:53
CTV - 1:59:54 to 2:00:56
Countdown - 2:00:57 to 2:12:45
#call of duty#cod modern warfare#call of duty modern warfare#cod mw3#cod mw iii#modern warfare iii#modern warfare 3#task force 141#tf 141#cod 141#captain john price#kyle garrick#kyle gaz garrick#john price#gaz cod#price cod#soap cod#john soap mactavish#ghost cod#simon ghost riley#farah cod#farah karim#alex cod#alex keller#cod nikolai#kate laswell#Youtube
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by Ben Cohen
A Jewish politician who was forced to resign from her cabinet post in the government of British Columbia over remarks she made that were deemed offensive to Palestinians has announced her decision to quit the caucus of the ruling New Democratic Party (NDP) in the Canadian province, telling her colleagues that “you broke my heart” in the wake of the Oct. 7 Hamas pogrom in southern Israel.
Selina Robinson, who served as minister of post-secondary education until last month, told local news outlets that she could no longer support the government, citing its indifference to antisemitism, including among her colleagues in the left-wing NDP.
“That’s been my experience,” Robinson told CTV when asked about antisemitism in the NDP caucus. “There’s been history of that. I’m aware of people who have said or done antisemitic things over time. They’ve apologized or not.”
Robinson added that she could not “continue to be the only voice speaking up against antisemitism and Jew hatred.” She said she had raised her concerns with British Columbia premier David Eby, but that “I continue to be the only one who is saying we have to do something differently.”
“All of this has made Jewish people feel unsafe,” Robinson said.
Robinson was compelled to tender her resignation from the cabinet following objections from the increasingly influential pro-Hamas lobby in Canada to a speech she made on Jan. 30, in which she pointed out that in the years prior to the creation of the State of Israel, the land was considered a relatively undeveloped backwater in the Middle East.
“They don’t understand that it was a crappy piece of land with nothing on it,” Robinson said during an online panel hosted by a Jewish group, B’nai B’rith Canada. “You know, there were several hundred thousand people but other than that, it didn’t produce an economy. It couldn’t grow things it didn’t have anything on it, and that it was the folks that were displaced that came and had been living there for generations and together they worked hard and they had their own battles.”
Despite apologizing for arguing a position that is held by many of the region’s historians and volunteering for Islamophobia training, Robinson said she was shunned by her colleagues, with her own anxieties about antisemitism ignored.
We need stronger Jewish politicians. "If you can't stand the heat," and all that.
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Throwback Interview with Matthew Tkachuk from 2020 during the Covid Shutdown
Tkachuk misses hockey but cherishes time with his family
In an interview with CTV Calgary, (April 1st 2020) Tkachuk said things like the global pandemic sure seem different in St. Louis.
“I don’t think things are great anywhere," he said. "(Although) here in St. Louis, it seems it’s going maybe a little bit better than some of the other big cities in the United States.”
Of course Matthew Tkachuk misses playing NHL hockey. He’s been around the game since he was a little boy, and his dad Keith was an NHL all-star with the Blues. But with what's going on around the world, Tkachuk said sports is the last thing people should be thinking about now.
“Try to forget about the things that aren’t important,” he told CTV.
“This is a very very serious deal and we need to kill this (coronavirus) before it takes a larger chunk out of our population," he added.
Like other athletes, Tkachuk is doing all he can to stay in shape. He’s been going for runs, long walks, playing pickle ball and basketball on the courts at home. And he says there’s another thing that’s helped him stay in shape.
“My parents have one of those Peloton bikes. The Peloton bike has been kicking my butt each morning on the bike rides.”
Tkachuk said the thing he misses most about hockey is being away from the team. Hockey players spend a lot of time with each other. Tkachuk says he misses the whole routine with his teammates.
“You see them and you go through all the ups and downs with them. So not having them during those times is definitely hard.”
Matthew Tkachuk does have a different look these days. His mom wanted him to get rid of his scraggly facial hair. Gone is the beard but the moustache remains.
“My mom was like horrified. My sister was disgusted. But my brother loved it so he’s going to try to do it but he can’t grow any hair on his face,” Tkachuk said.
“I’m just going with the look right now to try and lighten the mood in the house. Every time they see me, they laugh so I guess I’m making their days a little bit funnier - so that’s what I’m here for.”
Tkachuk said he and his siblings haven’t driven his parents crazy yet. Well - maybe dad Keith, but certainly not mom Chantal, who he says she looks at the positives and loves the fact that all her babies are home so she can take care of them.
source : calgary.cctvnews.ca
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