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programmatic-marketing-hub · 5 months

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Retail Brands Achieve Unbelievable Conversion Rates. Find out how?

In today's ever-evolving retail landscape, consumers embark on buying journeys that span multiple channels. Retailers are swiftly adapting their advertising techniques to stay in sync with shifting consumer preferences. One game-changer in this scenario is Connected TV (CTV), acting as the bridge between the expansive reach of traditional TV and the precision of digital marketing.

Unleashing the True Power of CTV

Retailers are increasingly acknowledging CTV's power in engaging consumers and achieving tangible outcomes, such as driving site visits, conversions, and mobile app usage. This shift isn't merely a response to economic factors; it's a strategic choice to remain competitive in the dynamic world of retail. Recent surveys reveal that 95% of retail marketers consider CTV a vital component of their future marketing plans.

At present, a whopping 81% of retailers are running CTV commercials, with an additional 82% utilizing linear ads. However, merely being present on CTV is not enough; it's essential to use this channel innovatively to adapt to the evolving consumer landscape. One popular approach is geotargeting, enabling retailers to deliver tailored ads to specific locations. This allows retailers to customize their creative to suit different regions, promoting region-specific products or local retail outlets.

The cost-effectiveness of CTV is another significant advantage. The initial costs are minimal, making it accessible to midsize brands, including those with no prior experience in linear TV advertising. As traditional TV audiences decline, larger brands and retailers are augmenting their strategies with CTV. Leveraging CTV empowers retailers to acquire first-party data, enhance their direct-to-consumer (DTC) business, or target and retarget audiences based on CRM data and intent signals. In the realm of engaging omnichannel retail customers, social media ads, mobile ads, pay-per-click ads, and display ads lead the way, with 82% of retailers finding social media ads "very effective."

The Declining Relevance of Linear TV

Traditional television advertising, although still prevalent, is facing challenges. Precisely tracking viewer interactions with these TV ads is difficult, making it challenging to assess their effectiveness.

This is where Connected Television (CTV) steps in. It provides a solution by allowing precise measurement of advertising impact. CTV is gaining viewership as streaming services like Netflix and others outshine traditional cable and broadcast TV. This shift offers an opportunity to accurately gauge the impact of advertising efforts in today's economic climate.

A Success Story in CTV Advertising

Let's delve into a real success story in CTV advertising. Tuckernuck, a diverse lifestyle retail brand offering unique products and gifts, faced a significant challenge. They needed a scalable advertising platform to support them during the bustling holiday season. Their solution? Harnessing the power of Performance TV.

Primary Objective

Tuckernuck had a clear objective: elevate their return on advertising spend (ROAS), enhance conversion rates, and reduce their cost per visit (CPV). Being in the apparel industry, they understood the importance of standing out during the holiday rush, where consumers are bombarded with advertising messages. Performance TV emerged as the perfect solution. By running multiple simultaneous connected TV (CTV) campaigns with a special focus on video ads, Tuckernuck could drive tangible results.

The Winning Strategy

In collaboration with Performance TV experts, Tuckernuck developed a comprehensive advertising strategy. They started by increasing their Q4 CTV budget by 32%. They continued their existing Performance TV campaigns through the early part of the quarter, expanding their audience and enhancing engagement. This set the stage for their success as they entered the peak holiday season. In November, their campaign strategy shifted to a holiday-centric approach.

Leading up to Black Friday and Cyber Monday, Tuckernuck harnessed Performance TV's precision audience building. They used cloud-based tools to ensure their ads reached specific groups of holiday and retail-focused shoppers. These targeted segments included online shoppers, luxury buyers, winter fashion enthusiasts, Black Friday, and Cyber Monday shoppers.

For retargeting, Tuckernuck leveraged first-party data to reach consumers already familiar with their brand. Using audience segmentation tools, they targeted viewers who had visited their website in the last 30 days and had viewed two or more pages but hadn't made a purchase.

A key factor in their success was their seasonal ad creative. Tuckernuck tailored messages for their target audiences to resonate with their ideal customers. Their video ads featured holiday imagery, showcasing people in festive attire participating in various winter celebrations. The ads also included seasonal promotions and discounts to surprise and delight their customers.

The Outcomes

Tuckernuck experienced the true power of performance CTV advertising. With Performance TV, they could efficiently adjust audience segments and ad creatives as needed, without slowing down their campaign progress.

The results were exceptional. Their Q4 campaigns in 2022 saw a remarkable 304% increase in conversion rate compared to the previous year, underscoring the effectiveness of CTV video advertising. Tuckernuck also witnessed significant quarter-over-quarter growth, with a 56% increase in ROAS and a 26% reduction in the cost per visit from Q3 '22 to Q4 '22.

Accurate campaign tracking was made possible through Performance TV's in-platform reporting and integration with Google Analytics. Tuckernuck saw the broader impact of its investment and acknowledged the positive influence it had on its overall marketing strategy.

Are You Ready for the CTV Revolution?

Tuckernuck's resounding success, alongside other retail brands, makes it evident that if your retail brand hasn't explored CTV advertising yet, now is the ideal time to do so! Begin your CTV advertising journey by evaluating your current strategies and understanding how performance CTV can complement them. Start small and make adjustments on the fly; that's the beauty of CTV advertising.

If you need assistance, reach out to our CTV experts at 9MediaOnline for a free consultation today!

#businessgrowth #business growth #advertisement #advertising #programmatic advertising #marketing #ads #growth #startupgrowth #startup

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programmatic-marketing-hub · 6 months

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Deep Impact with A Small Business. Possible?

Yes! With Programmatic Advertising, you can create a significant impact with even a small business and a small advertising budget. Find out how!

Growing a small business can be difficult, especially in today's highly competitive economy. In marketing, there are an overwhelming number of jobs to complete and many components to manage, ranging from websites and blogs to advertising campaigns. The struggle is real! Small business owners must consider a wide spectrum of prospects while ensuring brand awareness and continuous consumer engagement. It's a challenging juggling act. However, deploying programmatic advertising can be a game-changer that sets your small business on a path to sustained growth.

So, what is programmatic advertising, and why should you care? We've gathered insights from programmatic experts to compile an essential guide for anyone seeking effective marketing strategies to boost their small business.

Exploring the World of Programmatic Advertising

Imagine shopping online and being guided by a digital assistant throughout the journey. If you've experienced this, you understand how a digital assistant simplifies the process by understanding your needs, suggesting the most suitable items, and helping you make informed choices. Programmatic advertising is akin to this digital assistant but in the realm of digital marketing. It comprehends your brand's objectives, persona, and goals to identify precise audiences to target, thus aiding your brand in reaching more potential customers.

In marketing terms, programmatic advertising automates the process of buying and selling digital ad space. This innovative approach employs algorithmic technology to purchase and sell advertising space. However, the term "programmatic" doesn't imply complete automation. As an advertiser, you still need to provide essential details like targeting, budgets, and your desired outcomes to ensure the software aligns with your business objectives.

Programmatic advertising opens doors to a vast array of inventory across the internet. It offers an extensive range of ad formats, including audio ads, connected TV, and video, which may not be available through other platforms like Google's Display Network (GDN). So, why should you consider this alternative?

Embracing Programmatic Advertising: The Bright Side

Diverse Ad Formats

Unlike more generic advertising methods that focus on immediate sales activation tactics, programmatic advertising adopts a more organic route. It excels in brand-building among the target audience. With a plethora of ad formats, including native advertising, display, video, and audio, it's an ideal choice for reaching a broader audience and building your brand's presence. The cost-per-thousand-impressions (CPM) model ensures you pay for impressions, making it perfect for brand-focused campaigns.

Premium Inventory

Programmatic advertising offers access to premium publishers that may not be available through GDN. You can set up direct offers with pinnacle publications in your industry, visibly improving your reach for a wider target audience. While programmatic and Google share some stock, you gain access to high-quality publications that GDN may not provide.

Efficiency in Targeting

When your small business is still growing, it's crucial to streamline processes to avoid wasting resources. Programmatic advertising executes this vision beautifully. Even though you'll still need to define your target audience, campaign objectives, and desired CPM targets, the platform handles the heavy lifting in terms of focusing management into a single platform, making it easier to oversee your advertising activities.

Unparalleled Reach and Scale

Programmatic platforms harness algorithmic ad-buying technology to reach a wider audience across different advertising exchanges. This transition from one-on-one ad buying to a one-to-many model is transforming the digital advertising landscape. In 2021, programmatic spending reached $105 billion and is predicted to grow continuously through the upcoming years. Depending on your business goals, algorithms will guide your spending to maximize results.

If you're still unsure about programmatic advertising, here's an interesting story to illustrate its potential.

Missing People: A British Charity Case Study in Programmatic Advertising

Missing People is a small British Charity dedicated to the mission of rescuing missing children across the UK. Around 2013, Missing People were faced with a gaping hole in their path to fulfill their mission. They realized their resources were limited, and their marketing budget was abysmal. The higher authorities of Missing People sought an innovative solution in the programmatic out-of-home (OOH) advertising industry.

But what is programmatic OOH?

By using data and automation, programmatic digital out-of-home (OOH) turns digital billboards, signs, and displays into ads that can be bought, activated, and even tailored to be displayed as and when they'll best connect with the right audience. Programmatic OOH makes ads nimble and location-specific, ensuring messages are relevant.

The Strategy

The charity started small, using a few sites alongside print for OOH appeals. With support from media owners, they transitioned to programmatic OOH, launching multiple location-specific appeals daily. Today, Missing People is the official charity of the OOH industry, receiving £10 million in advertising inventory.

Results

Programmatic OOH improved response rates, jumping from 50% to 70%, allowing them to reach those who missed print appeals.

The charity introduced the Child Rescue Alert system, similar to the US Amber Alert. They used real-time data to target commuters at Waterloo, resulting in 44,000 responses in one month, compared to 10,000 from a print campaign.

In summary, this case study shows how a small charity like Missing People turned the tide on limited resources and marketing budgets by embracing programmatic OOH. Their journey has not only significantly increased response rates but, more importantly, allowed them to continue their mission of reuniting families and finding missing children. It's a testament to the power of innovative thinking and technology in the world of charitable endeavors.

The Key to Successful Programmatic Campaigns to Boost Your Small Business

Unleash the Power of Customer Data

Customer data, or first-party data, is your goldmine to exploit for a supercharged digital marketing adventure. We cannot emphasize enough the importance of understanding your customers to make your marketing efforts more effective and impactful. Imagine reaching your audience with pinpoint precision and engaging them at just the right moment – that's the magic of customer data in programmatic advertising.

Even with a limited marketing budget, you can achieve precision targeting with the help of data gathered from different online and offline sources, including post-purchase emails, phone bookings, or your loyal customers' emails.

Driving Impressive Results

Small businesses are increasingly turning to customer-focused digital advertising to maximize their ROI. They aim to reach high-value customers, engage look-alikes, and optimize the customer journey. In a Forbes Insight and Turn survey, organizations leading data-driven marketing reported higher customer engagement and market growth. These leaders were three times more likely to see increased revenues compared to their slower counterparts.

With approximately 28 million small businesses in the U.S., many have untapped potential in their customer data. Today's data-driven strategies empower small businesses to target customers with highly relevant ads. It's not just about your ad being seen; it's about the right person seeing your ad at the right time. It's a game-changer, and the key to your marketing success is right at your fingertips – in your customer data.

Reach New Heights with Your Small Business

In conclusion, programmatic advertising offers small businesses an array of benefits, from diverse ad formats and premium inventory to efficient targeting and unparalleled reach. To thrive in today's competitive landscape, leveraging programmatic advertising and harnessing the power of customer data is essential. Just like Missing People, who used programmatic OOH to make a significant impact despite limited resources, your small business can achieve remarkable results with the right strategies. Embrace programmatic advertising to maximize growth potential while ensuring your brand reaches the appropriate people at the right time.

Don't let your small business fall behind in the rapidly changing world of digital marketing. Accept programmatic advertising, leverage your customer data, and watch your company soar to new heights of economic success. The tools are at your disposal; it's time to wield them effectively and lead your small business to a brighter and more prosperous future.

For Best Programmatic Advertising Services Contact Us

#advertising #marketing #programmatic advertising #programmatic ads #Ads #startupgrowth #businessgrowth #sales #branding #brandawarenes #brandawareness #business #business growth

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programmatic-marketing-hub · 6 months

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CTV Advertising: The Streaming Revolution Begins

Brands have shifted their marketing focus to CTV in recent years, and it's critical to keep on top of the newest trends and possibilities in the ever-changing advertising market. Change has proven to have a tremendous impact on the advertising sector, owing to global economic developments and the growing prevalence of smart devices. Looking ahead to 2024, monitoring the trends that will affect the advertising sector is critical.

The Impact of Economic Climate on Advertiser Demand

The global economy has had its fair share of fluctuations in recent years, which has had a long-term impact on advertising. Ad spending has gone up, particularly among technology companies. Despite recent large investments in TV advertising, the economic slump has led them to take a fresh look at their advertising strategies.

This shift is evident in regions like the UK, where data for the first half of the year shows that key tech advertisers either halted their spending on linear TV or significantly slashed their budgets. This trend isn't limited to one region; it's a global phenomenon affecting the entire TV ad industry.

The Alternative to Traditional TV

The diminishing interest in traditional TV advertising has given rise to innovative advertising methods, with CTV advertising taking the lead. According to eMarketer, the number of CTV-consuming households is projected to exceed traditional pay-TV households by next year, hitting 115.1 million. This trend can be due to the increasing popularity of subscription streaming services, which provide an extensive selection of material on CTV platforms.For entertainment enthusiasts and TV viewers, traditional TV has become a less favored option.

Streaming habits have evolved as well. More households with broadband internet now have smart TVs in their living rooms, and adults using subscription video-on-demand (SVOD) services spend a significant portion of their streaming time watching ads on smart TVs. The age of viewers also plays a role, with different age groups preferring smart TVs for streaming.

The Effect of Global Events

Unforeseen events can disrupt the advertising market, and one such trend is the potential end of the "peak TV" era. Tech companies had been heavily investing in online streaming content, leaving traditional TV with repetitive programming. Ongoing Hollywood strikes affecting content pipelines for streaming services have raised questions about the balance of power among major CTV players. However, experts suggest that this upheaval is unlikely to significantly alter the landscape.

TV Viewership Shift

The transition to CTV is gradual and not uniform across the globe. In the UK, for instance, the decline in linear TV viewership started to level out in 2022, following a significant drop in weekly reach and hours viewed via linear TV. However, other markets are expected to experience a steeper decline in linear TV viewership, as there is ample room for streaming growth. In France, linear viewership has only decreased by 8% in the last five years, compared to a 30% loss in the UK. This transition is set to expand the volume of CTV inventory available to advertisers, raising questions about ownership.

The Role of International Platforms

While influential global platforms will play a part in this developing scenario, they do not appear to be dominant. For example, streaming giants like Netflix and Disney, for example, may not command a sizable market share due to their various economic structures. Even though Netflix is highly popular, it contributes to about 8% of UK viewership. Therefore, no matter if the entire content is ad-supported, it still accounts for a small portion of the overall market.

In contrast, international platforms like YouTube have shown substantial ad-supported growth and an expansive viewer base. YouTube is a prime example of a platform that is successfully incorporating advertising into its content, with billions of users worldwide. Advertisers may efficiently reach their target audiences by leveraging YouTube's large user base and expert statistics.

The Rise of FAST Services

Free ad-supported streaming TV (FAST) services are also poised to increase their share as viewing numbers continue to grow. These services provide an alternative to subscription-based streaming platforms by offering free content supported by advertisements. While the ad-supported model is not new, the re-emergence of FAST services in recent years has gained popularity.

Viewers are increasingly resorting to these sites to have access to a variety of content without having to pay for subscriptions. The appeal of FAST services comes in their capacity to provide broad programming, ranging from movies and TV series to live sports and news while being able to generate revenue through advertising.

However, while FAST services are gaining ground, their proportion of the streaming market remains limited when compared to the broader field of streaming possibilities.

The Changing Landscape for Advertisers

Despite the challenges posed by the global economic climate, the advertising industry's transformative journey continues. Tech companies and traditional broadcasters alike are adapting to new market realities and exploring the potential of Connected TV (CTV) advertising.

The influence of streaming services and the rise of CTV advertising are key trends in advertising, presenting advertisers with numerous opportunities. As we move forward, advertisers must stay current on the latest advancements and trends in CTV advertising. This understanding will enable them to realize the full potential of this dynamic and changing environment.

CTV advertising is not a trend to be dismissed; it signals a major shift in how people consume media and interact with advertisements. As more people switch to CTV and streaming services, advertisers must adjust to be relevant and effective in reaching their target consumers.

Strategies for Success in CTV Advertising

To make the most of CTV advertising, advertisers should consider several strategies:

Audience Targeting: CTV platforms provide powerful tools for audience targeting. Advertisers can reach specific demographics, interests, and behaviors, ensuring their messages resonate with the right viewers.

Interactive Ads: CTV allows for interactive and engaging ad formats. Advertisers can create immersive experiences that encourage viewers to take action, such as clicking to learn more or making a purchase.

Content Integration: Advertisers can collaborate with content creators to seamlessly integrate their ads into the viewing experience. This approach makes ads feel less intrusive and more like a natural part of the content.

Data Analytics: CTV platforms offer robust data analytics that allows advertisers to measure the effectiveness of their campaigns. By analyzing viewer behavior and engagement, advertisers can refine their strategies for better results.

Dynamic Ad Insertion: Advertisers can use dynamic ad insertion to deliver personalized ads to different viewers within the same program. This technology ensures that each viewer sees the most relevant content.

Cross-Platform Marketing: CTV advertising may be combined with other forms of digital marketing. Advertisers can design regular cross-platform campaigns to reach their target demographic across numerous platforms.

Advertisers have a great chance to connect with their target audiences in a more targeted and engaging manner as CTV gains traction. Advertisers may successfully navigate the evolving advertising landscape by embracing the latest trends and using the possibilities of CTV platforms.

Finally, the advertising industry is undergoing a substantial change due to changes in the global economy, the rise of CTV advertising, and changing consumer preferences. CTV advertising is taking center stage as a dynamic and successful medium for reaching target audiences as internet businesses and conventional broadcasters adjust to new market realities.

The impact of streaming services, the role of international platforms, and the growth of FAST services all contribute to the evolving landscape of advertising. To win in this developing market, advertisers need to take on CTV advertising, execute effective tactics, and keep updated on industry trends.

As CTV advertising becomes a bigger player in the advertising environment, it provides advertisers with new ways to connect with audiences and generate engagement. Advertisers may remain ahead of the curve in the ever-changing world of advertising by knowing and harnessing the trends and technology related to CTV.

#CTV #remarketing ctv #ctv ad #ctv marketing #CTV advertising #advertisement #advertising #marketing #programmatic advertising #business growth #programmatic ads #startup #product

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programmatic-marketing-hub · 6 months

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Back to The Future with Programmatic Digital Display Advertising

Marketers are shifting their ad budget to digital mediums for a reason: the Global Programmatic Display Advertising Market is expected to reach $2772.7 billion by 2028, with a 31.9% annual growth rate.

But what exactly is programmatic display advertising, and why is it transforming the digital advertising landscape? Let's explore!

What Is Programmatic Digital Display Advertising?

In the world of digital advertising, programmatic display advertising is a game-changer. It employs automated tools for real-time bidding, allowing businesses to buy and sell desktop displays, video, and mobile ads. This innovative approach brings a slew of benefits.

Factors Driving Market Growth

The growth of programmatic display advertising can be credited to the rapid increase in the number of smart device users, who now have access to the Internet 24/7. While previously the primary point of interaction between consumers and brands was through advertisements on traditional television, now consumers dialogue with brands on a regular basis through their smart devices. This shift in consumer behavior makes it imperative to understand the consumers precisely before having them engage with display ads on smart devices.

The step to digitalize is now being taken by several industries, which is also a significant contributor to the growth of programmatic display advertising. As more businesses embrace digital tools to share data, the foundation for programmatic advertising's expansion grows stronger and more pronounced. Industries such as construction, healthcare, and more are capitalizing on digital marketing strategies.

Factors Challenging the Progression of Programmatic Digital Display Advertising

Before adopting programmatic digital display advertising, one must understand the challenges this mode of marketing is often riddled with. The key to a successful campaign lies in understanding the following hurdles.

Resistance to Technological Adoption

While technology advances at a maddening rate, there are still some fractions of the population who have not taken to these advancements. The same applies to a certain section of advertisers and marketers who are not ready to embrace new technological tools. This reluctance could be attributed to concerns about the learning curve and the cost associated with adopting these technologies. Overcoming this resistance is crucial to unlocking the full potential of programmatic advertising.

Regional Disparities in Smart Device Adoption

Since the success of programmatic display advertising heavily depends on reaching the target consumer base through smart devices, it indirectly also depends on how many of these consumers have smart devices. However, smart device adoption varies across regions, with some areas lagging behind. In regions where smart device adoption is limited, the reach and effectiveness of programmatic advertising are constrained. Addressing this challenge involves promoting smart device adoption in these regions.

Human Resource Management Costs

In industries heavily reliant on programmatic advertising, high turnover rates can lead to increased human resource management costs. Employee turnover disrupts long-term strategies, impacting campaign consistency. To mitigate this challenge, businesses must implement effective personnel retention strategies and invest in professional development programs.

The Variety in Programmatic Digital Display Advertising

Types of Programmatic Advertising

There are three categories types of programmatic advertising: private marketplaces, real-time bidding, and automated guaranteed. Private marketplaces are on the rise because they bridge the gap between traditional direct sales and programmatic advertising. They offer advertisers the benefits of the open market while ensuring high ad quality.

Verticals and Programmatic Advertising

Various brands are embracing programmatic display advertising. In 2021, programmatic advertising in the IT & telecom sector got a big boost. The flexibility and scalability of programmatic digital out-of-home (DOOH) advertising have made it easier for telecom operators to effectively engage with their audiences. Through audience data and targeting, telecom marketing has become more relevant and measurable, resulting in more effective campaigns.

Regional Insights

In terms of regional growth, North America is leading the programmatic display advertising market. The presence of major advertising solution providers in the region has driven the demand for programmatic advertising technology.

Market Leaders

Google LLC stands as the industry leader in programmatic display advertising. Alongside Google, other key innovators in the field include Verizon Communications, Inc., Samsung Electronics Co., Ltd., and LG Electronics.

Using Programmatic Digital Display Advertising

Now that you know the nitty-gritty of programmatic digital display advertising, let’s understand how we can put this knowledge into practice. One of the best ways to leverage all the benefits of programmatic digital display advertising is retargeting.

How?

Digital marketing is a powerful tool, but without an effective retargeting strategy, it can quickly become a waste of money. The key to launching marketing campaigns that deliver a consistent return on investment (ROI) is to retarget users who did not initially convert.

For example, in your first ad campaign, you may have targeted your audience on desktop devices. But in the retargeting phase, you can modify your strategy a bit and make them available on mobile devices or connected TVs. This flexibility makes programmatic advertising more attractive and profitable for advertisers, ad networks, and ad exchanges.

Here’s how to get the most out of retargeting!

Push Your Best Services First

Start by analyzing your product and service offerings to identify the best sellers that generate the most revenue. Once you identify these, incorporate them into your remarketing and advertising campaigns.

Explore New Programmatic Channels

Before setting up a retargeting campaign, look for new channels where your target audience is more active. Expand your reach by launching campaigns along these lines.

Incentivize with a discount

Engaging art engages the audience. This may involve offering discounts, using an attractive advertising strategy, or offering other incentives to increase conversion rates.

Experiment with Ad Formats

Experiment with ads to optimize your campaigns. Make incremental changes like changing the position of your call to action (CTA), tweaking graphics, or optimizing a billboard, and see what combinations best resonate with your audience.

Tailor Creatives to the Channel

When launching campaigns across multiple channels such as mobile, make sure your creative assets are sized appropriately to provide a seamless and highly variable programmatic advertising experience.

Optimize Ad Frequency

Find the sweet spot of ad frequency and make sure you don’t overwhelm users with too many ads. Balance is essential to staying engaged.

Apply these strategies and see your campaign shine! Still need help? Reach out to experts or agencies like 9MediaOnline, where we are ready to extend a helping hand to your programmatic endeavors.

#Programmatic Digital Display Advertising #Digital Display Advertising #Display Advertising #Programmatic Advertising #advertising #marketing #ads #business #ctv advertising #ott marketing #programmatic ads #ott advertising #business growth #startup

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programmatic-marketing-hub · 6 months

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Boosting Customer Engagement by 125% Using A Unique Marketing Mix

The success story of the most popular fast food chain in the world.

The traditional approach to television advertising is no longer sufficient in today's quickly changing media landscape. The rise of online streaming on smart TVs and changing consumer preferences necessitates a more dynamic and focused strategy. We'll delve deep into the synergistic relationship between Linear TV Advertising and CTV Advertising (Connected TV Advertising) and how it can transform your marketing efforts in this detailed investigation. We'll also look at a compelling case study from a well-known fast-food corporation, McDonald's, to demonstrate the real-world impact of this strategy.

The Need for a Coordinated Approach

Advertisers have a conundrum as technology continues to transform the way people consume content.

How can they effectively reach both traditional TV viewers and those immersed in streaming services without breaking the bank? This is where CTV Advertising comes into play, bridging the gap between the two worlds.

Linear TV Advertising has long been the cornerstone of traditional advertising strategies. It offers the advantage of reaching a wide and diverse audience. However, it lacks the precision and targeting capabilities that modern advertisers crave. On the other hand, CTV Advertising leverages the power of the internet to deliver content to viewers, allowing for precise audience targeting and engagement.

The Growth of CTV Advertising

The growth of CTV Advertising has been nothing short of remarkable. According to eMarketer, CTV ad spending in the United States is projected to reach $14.12 billion in 2023, reflecting a 34.8% increase from the previous year. This exponential growth can be attributed to several factors:

1. The Rise of OTT Platforms: Over-the-top (OTT) platforms like Netflix, Amazon Prime Video, and Hulu have become household names. These platforms offer viewers a wide array of content, from original series to movies, all accessible through smart TVs and streaming devices. As more viewers cut the cord and embrace OTT, the opportunities for advertising on CTV platforms have become more evident in the marketing world.

2. Targeted Advertising: CTV Advertising allows advertisers to target specific demographics and individual households. Traditional Linear TV advertisements cannot imagine attaining this level of precision. Through CTV, advertisers ensure their messages reach the right audience at the right time with the help of real-time data.

3. Interactive and Engaging Content: CTV platforms offer interactive and engaging ad formats, such as clickable ads and interactive overlays. As a result, this format encourages more user engagement.

McDonald's: A Case Study in Success

COVID-19 restrictions greatly affected physical customer engagement. The food industry, in particular, saw a significant decline in this sector. TV advertising dropped by 14.1% in 2020 (Group M), prompting major brands to revise and change their targeting strategies.

McDonald's has always maintained a strong relationship with its loyal and vast customer base through well-thought-out menu items and innovative ad campaigns. However, the pandemic brought about a new normal—one where digital platforms took center stage for various operations including ordering and delivering. Customers turned to online apps for convenience and it soon became clear that even the most creative video ads would not help this cause.

The Dynamic Duo: CTV and Linear TV Advertising

McDonald's joined forces with programmatic advertising experts to harness the potential of Connected TV (CTV). CTV delivers content through the internet, offering a vast reach to an audience interested in the brand's loyalty program. What set this strategy apart was its human-centric approach, something traditional linear methods alone couldn't achieve.

To ensure the success of the campaign, McDonald's leveraged the power of data and analytics. They assembled a dedicated panel of individuals who willingly shared their digital footprint, enabling precise audience targeting. Reach and Frequency (R&F) data were derived from this mobile panel, consisting of individuals aged 18 to 69, with subsequent data weighting applied to align it with national statistics, ensuring national representativeness. This facilitated the calculation of data based on this age group within the mobile panel, enabling precise person-based cross-platform campaign audience verification.

Data-Driven Insights

The findings were intriguing. It turned out that older demographics still preferred traditional linear TV, while the younger generation was flocking to Connected TV. About 31% of those who exclusively used Connected TV were younger than 30, while for Linear TV, the majority of the users, although declining, were in the age bracket of above 40. Armed with these insights, McDonald's made real-time adjustments to its campaign strategy. They realized that Connected TV was an excellent complement to their marketing efforts, especially for reaching the younger audience.

Personalized Marketing

One of the most significant advantages of this approach was the ability to understand reach and frequency at a personal level. McDonald's tailored its message to specific households, ensuring it reached the right people, whether they were at home or on vacation. The results were staggering: a 125% increase in in-app registrations and a notable 20% of incremental viewers coming from CTV users.

McDonald's: A Trailblazer

With this groundbreaking campaign, McDonald's emerged as a trailblazer in the advertising world, demonstrating the potential of CTV Advertising alongside Linear TV Advertising. This case study illustrates how a venerable brand can adapt and thrive in a changing media landscape.

Leveraging CTV Advertising for Your Brand

So, how can CTV Advertising benefit your business? The McDonald's case study underscores the importance of this approach in reaching your branding and marketing goals. CTV Advertising can complement your Linear TV campaigns, amplifying your message and engaging a broader audience, especially the tech-savvy younger generation.

However, success in CTV Advertising requires thorough market research and a willingness to learn from trial and error. Understanding what works for your brand and what doesn't is the key to success in this dynamic advertising landscape. You can always turn to experts and agencies for any additional aid or even free consultations.

In conclusion, the integration of CTV Advertising alongside Linear TV Advertising can empower brands to thrive in an ever-changing media environment. As the world of advertising continues to evolve, embracing these innovative strategies can help you stay ahead of the competition and connect with your target audience effectively.

The rapid growth of CTV Advertising, the precision it offers in targeting, and its ability to adapt to changing consumer habits make it a crucial tool in modern advertising. As you navigate the future of advertising, consider the dynamic duo of CTV and Linear TV Advertising as a powerful combination to elevate your brand's reach and impact in the digital era.

Visit Our Website 9MediaOnline for more details about CTV Advertising or Click Here to Contact Us

#ctv marketing #remarketing ctv #ctv advertising #ctv ads #advertisement #advertising #marketing #programmatic advertising #ott advertising #programmatic ads #business #ads #business growth #halloween

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programmatic-marketing-hub · 6 months

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Kickstarting Your OTT Advertising Journey

If you have subscriptions to Netflix, Amazon Prime, or any other such online streaming platforms, you are an OTT or over-the-top television consumer. This particular mode of entertainment consumerism has caused significant splashes in the entertainment industry and the advertising industry. The variety of content published on these channels and the ease of access to them has taken the world by a storm. As a result, OTT subscriptions have seen a huge spike in the recent years.

In 2021, the OTT video market boasted a staggering value of USD 238 billion. Projections for the near future are even more remarkable. It has been predicted that the OTT market could reach a staggering value of $450 billion by 2027. These number mirror the changing consumer behaviour, with their preferences shifting from traditional linear TV to consuming OTT via connected TV. The ripples of this change is now affecting the advertising world as well, as brands look to OTT as a more rewarding platform to showcase their ads. Advertisers are reevaluating their strategies and looking towards OTT advertising as the new frontier. Some have even gone as far as completely abandoning traditional TV advertising in favor of these fresh and innovative methods.

Why Choose OTT Advertising?

Precise Audience Targeting: OTT provides a variety of techniques for precise audience targeting. It gives you immediate access to data and insights from your selected platform, which you can combine with your own research. The wide range of data allows you to fine-tune your advertising campaign in order to reach your target demographic with pinpoint accuracy. In essence, you can design campaigns that are tailored to your target demographic. What's more, with a multi-channel approach, you can target and retarget the same consumer base across various channels and screens, ensuring your message resonates.

Broader and More Engaged Audiences: One of the key advantages of OTT platforms is their accessibility across multiple devices. This means you can target not only smart TV users but also those using smartphones, tablets, and PCs. According to estimates, approximately 98% of OTT device users watch ads. Unlike traditional TV, most OTT platforms do not offer an ad-skip option without a premium subscription. This translates to enhanced viewer engagement, making your ads more effective.

Real-Time Optimization: With the advancement of modern technology, it is now feasible to track the performance of OTT ads in real time. This dynamic functionality enables you to make budget allocation decisions on the fly. You may monitor and understand which advertising performs best on which platforms, and then modify your financial allocation to maximize your return on investment. For advertisers, real-time optimization is a game changer since it assures that resources are directed where they can have the greatest impact.

Better Safety and Privacy Protection: Ensuring brand safety is paramount in OTT advertising, and this is achieved through precision targeting and real-time reporting. Contextual targeting and transparent reporting are pivotal in this regard. By combining contextual data and categories, advertisers can refine their targeting criteria to avoid inappropriate ad placements and associations with unsuitable content. As privacy changes affect performance marketing, advertisers are seeking new solutions to maintain their ability to target specific audiences. TV screens, being unaffected by cookie deprecation, have emerged as a crucial element in this new era of data privacy.

The Ultimate OTT Advertising Strategy

Your OTT advertising strategy should align with your specific objectives and target audience. The best approach is often to consult with experts in the field, but if you're inclined to take the reins yourself, we can provide a foundational framework for crafting an effective OTT advertising strategy.

Campaign Planning: The bedrock of any successful campaign is thorough research. This involves investing resources in understanding current market trends, consumer behavior, competitor activities, consumer characteristics, demographics, and the perception of your brand by your customers. Armed with this comprehensive data, you can identify the specific data points that are most relevant to your campaign and business.

Audience Filtering Funnel: Based on the research conducted in the initial phase, you should have a clear goal in mind. Depending on the campaign's objectives, you can now narrow down your target audience based on various parameters. For example, you may choose to target a specific demographic living in a particular location who primarily watch sci-fi shows or movies. Alternatively, you can opt to target a specific age group that is more likely to positively respond to your campaign.

OTT Platform Selection: The choice of the OTT platform is a critical decision in your advertising strategy. Different OTT platforms attract distinct types of viewers. For instance, Hulu's subscribers are predominantly younger, while HBO has an older audience. Therefore, the demographics and characteristics of your target audience should be the primary considerations when selecting an OTT platform. The platform you choose should align with the audience you intend to reach.

Ad Content Creation: With your goals and target audience defined, it's time to set the wheels in motion by creating compelling ad content. Keep in mind that OTT ads are typically not very lengthy, so your aim is to convey your campaign's message impactfully and succinctly within a short timeframe. Your ad should leave a lasting impression on the viewer and be memorable from the very beginning.

Purchase Ad Spaces: Once your ads are ready, it's time to show them to the world. But before you do, there's one crucial step: purchasing ad spaces on the platform where you intend to launch your campaign. There are different ways to go about this. You can directly buy ad spaces from the vendors of the OTT platform, or you can enlist the services of an agency like 9MediaOnline to bid for spaces on your behalf. From a cost-effectiveness perspective, working through an agency is often a better option than buying spaces directly from the platform vendors.

Set a Schedule: Once you've secured your ad space, you'll need to create a plan for starting and relaunching your campaign whenever an opportunity presents itself. An agency can help you create a schedule that is in line with the aims and objectives of your campaign. It is critical to frequently check the performance of your advertisements and assess how your audience is going to react to them. You can establish whether your campaign is meeting its key performance indicators (KPIs) based on performance data. If adjustments are necessary, you can modify certain features and parameters to ensure your campaign outperforms its existing metrics. Here too, an agency can be a valuable asset in optimizing your campaign's performance.

In conclusion, OTT advertising equips you with powerful tools to precisely reach your target audience and effectively engage with them. It's a dynamic and evolving landscape that presents significant opportunities for advertisers. The shift towards OTT is not just a trend; it's a fundamental transformation in the way we consume and interact with content. By embracing this shift and crafting a well-thought-out advertising strategy, businesses can position themselves for success in the evolving media landscape. The future of advertising is digital, and OTT advertising is at the forefront of this exciting evolution.

#ott advertisement #ott ads #what is ott #OTT advertising #why ott advertising #Advertising #ads #Advertisement

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programmatic-marketing-hub · 6 months

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Brand Renaissance with Programmatic Advertising

How a British Fashion Label used Programmatic Advertising to Shatter Google Benchmarks and Re-invent its Brand Image

Niche audience targeting can be tricky in a competitive vista. To this end, finding innovativе ways to connect with your targеt audiеncе is crucial. It is important to deliver the right content, to the right people, and at the right time. Programmatic advеrtising is a powerful tool that lеvеragеs data analytics and artificial intеlligеncе to еnsurе that your ads rеach thе right pеoplе at thе right timе. This approach not only rеducеs thе еffort and budgеt rеquirеd for advеrtising but also incrеasеs targеting prеcision, ultimatеly lowеring thе ovеrall cost of your campaigns. In this article, we will еxplorе how a British fashion labеl harnеssеd thе potential of programmatic advеrtising to make a substantial impact in its nichе markеt.

Thе Challеngе: Dеclining Brand Intеrеst

The fashion label noticed a declining interest in their brand amongst their target audience. Only one in four consumеrs considеrеd this brand for their nеxt purchasе. Mеanwhilе, industry giants likе Adidas and Nikе wеrе gaining momеntum, divеrting attеntion away from nichе-focusеd companiеs likе this fashion labеl. As a result, the brand was losing its foothold on the market. Eventually, it rеcognizеd thе nееd to rееstablish itself as a pionееr in thе footwеar sеctor and undеrstood that strеngthеning its onlinе prеsеncе was thе kеy to unlocking this particular vertical. It was determined to strengthen its brand image and values by promoting the brand among the online shopping community.

Thе Solution: Programmatic Advеrtising

Thе fashion labеl dеcidеd to implеmеnt programmatic markеting to crеatе a cross-channеl display campaign. This campaign aimеd to build brand loyalty and drivе rеpеat businеss among thеir targеt customers. While this brand had previously promotеd local awareness through brich and mortar stores, they now sought to еxpand their rеach through digital channеls, including social media platforms like Facеbook and YouTubе. Thе stratеgy rеvolvеd around showcasing thе brand's corе valuеs—simplicity, valuе for monеy, non-conformity, and authеnticity—through vidеo-lеd campaigns. With this idea, the brand wished to connect with its audience on a more personal level, communicating its own gratitude towards customers by assuring quality in its products.

Emotion Ovеr Hard Sеll

What sеt this campaign apart was its approach to connеct with customers on an еmotional lеvеl, rather than aggrеssivеly pushing products. Thе ads focusеd on convеying thе brand's valuеs and its commitmеnt to customеr rеlations. Social mеdia ads wеrе tailorеd to spеcific dеmographics and intеrеsts, еnsuring a pеrsonalizеd mеssagе for еach viеwеr. Prеmium placеmеnts across various channеls provide a sеamlеss brand еxpеriеncе.

Thе vidеo campaigns wеrе carеfully alignеd with thе audiеncе's position in thе buying cyclе. Instеad of immеdiatеly rеtargеting cart abandonеrs and purchasеrs, thе brand optimizеd lookalikе audiеncеs for prospеcting campaigns. This stratеgic movе allowеd thе labеl to еngagе a highly nichе sеgmеnt of fashion consumеrs.

Rеmarkablе Rеsults

Thе outcomеs wеrе truly rеmarkablе. Clickthrough ratеs (CTR) еxcееdеd industry bеnchmarks by 233% in the UK and a staggеring 800% in Gеrmany, thereby also bypassing Google’s engagement benchmark, which has only increased by about 16% in the past few years. Engagеmеnt ratеs in thе UK wеrе an astonishing 72 timеs higher than industry standards. The brand's wеbsitе witnеssеd a significant increase in visitors, with 85% of uniquе visitors arriving through prospеcting activities.

Contеxtual sеgmеntation played a pivotal role, driving 36% of ad imprеssions and achiеving еxcеptional еngagеmеnt ratеs (4.94% and 6.23% in thе UK and Gеrmany, rеspеctivеly). As thе rеtargеting pool еxpandеd, thе campaign's еffеctivеnеss in rеaching nеw customers continuеd to improvе. This succеss highlights thе critical role of display advеrtising in thе ovеrall customеr journеy. By using data insights and attribution through their platform, convеrsion ratеs for SEO and PPC also еxpеriеncеd substantial growth. Thе avеragе ordеr valuе saw a notablе incrеasе.

In Conclusion: A Rеsounding Succеss

In summary, thе programmatic display campaign provеd to bе a rеsounding succеss. It rеvitalizеd brand awarеnеss, rеsonatеd with valuеs, and significantly outpеrformеd industry bеnchmarks, ultimatеly driving businеss growth in a highly compеtitivе markеt. Thе fashion labеl that achiеvеd thеsе imprеssivе rеsults is nonе othеr than Boxfrеsh!

Are you intriguеd by thе possibilitiеs of programmatic advеrtising? As dеmonstratеd by our casе study, if your goal is to incrеasе customеr еngagеmеnt by connеcting with your audiеncе on a dееpеr lеvеl, programmatic advеrtising should bе at thе top of your markеting arsеnal. The key to a successful campaign is to start small. Allocatе a modеst budgеt to a pilot campaign and closеly monitor its pеrformancе. Implеmеnt a smart funnеl strategy to targеt thе most potеntially profitablе consumеrs. If your kеy pеrformancе indicators (KPIs) arе mеt, consider scaling up your rеsourcеs dеdicatеd to thе campaign. If not, don't hеsitatе to еxpеrimеnt with diffеrеnt variablеs. It's all about continuous еxpеrimеntation.

For еxpеrt guidancе in thе fiеld of programmatic advеrtising, considеr еnlisting thе support of sеasonеd profеssionals likе 9MеdiaOnlinе. Wе providе accеss to cutting-еdgе tools and еxpеrtisе to optimizе your еndеavors. If you are interested in a frее consultation, don't hеsitatе to contact us now. Start your journey toward unlocking the potential of programmatic advеrtising and transforming your brand's impact.

#programmatic advertising #advertising #business growth #marketing #ads #business #programmatic ads #startup growth #startup #shark thoughts #shark tank #entrepreneur #ctv advertising #branding

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programmatic-marketing-hub · 6 months

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Reduce Marketing Costs and Reinvent your Brand

The story of a hospitality giant that cut marketing costs and invested in smart advertising to reconnect with its customer base

The COVID-19 pandemic introduced unprecedented challenges across industries, causing brands to rethink their engagement strategies with their customer bases. As the pandemic disrupted traditional advertising, programmatic advertising emerged as a gateway connecting brands with their audiences through unconventional channels. In this in-depth exploration, we'll unveil a remarkable story of a hospitality brand that seized the opportunity to build brand awareness during these challenging times.

Stick with us until the end of this blog to discover which brand we are referring to.

The Drastic Move to Cut Marketing Costs

The pandemic brought the hospitality industry to its knees, with strict movement restrictions leading to financial and engagement losses. One particular hospitality brand saw this adversity as an opportunity to rebuild its brand awareness and communicate its core values to customers. By reevaluating its marketing strategies, the brand made a pivotal decision to cut costs on redundant marketing techniques and instead focus on more targeted and customer-centric brand marketing tactics. This transformation became possible through the adoption of programmatic marketing. Notably, in 2019, the brand had invested approximately $1.6 billion in sales and marketing, a significant portion of which was in collaboration with Google.

Their New Strategy

The brand embarked on a large-scale brand marketing campaign, the most significant in five years. They curated a collection of video graphics using real photographs contributed by satisfied customers who had experienced the brand's services. The campaign's goal was to raise awareness about the unique offerings of their properties and the benefits of being associated with their services. These videos were strategically launched across TV and digital channels in the UK, US, France, Canada, and Australia. As the campaign gained momentum, it expanded its reach to Italy and Spain. The campaign included three distinctive spots and garnered nearly 400 airings on popular shows such as Shark Tank, The Chase, The Bachelor, NBA Basketball, and Jimmy Kimmel Live.

The Takeaway

While the ads themselves were far from flashy, they remained true to the brand's voice and image. Moreover, the platforms on which they were released were gaining more traction than traditional advertising channels. This highly effective programmatic advertising strategy led to a remarkable 15% overall increase in traffic across all target countries compared to the results from campaigns in 2019, before the pandemic. This illustrates the beauty of programmatic advertising, which relies on aligning your brand's personality with the most desirable platforms, resulting in significant business growth while minimizing extravagant marketing costs. In contrast to the $1.6 billion spent on sales and marketing campaigns in 2019, the total expenditure on this campaign amounted to $9 million.

The Power of Data and Analytics

By investing wisely in programmatic advertising, the brand achieved an impressive 3:1 return on ad spend (ROAS). This means that for every dollar spent on advertising, the brand earned three dollars in revenue. This success was fueled by the brand's effective use of data and analytics to create targeted ads. The use of digital platforms allowed these ads to gain more exposure before the target audience, who could connect with the simplicity and message conveyed by these advertisements.

The Importance of Programmatic Advertising

As demonstrated by this captivating tale of a hospitality giant, programmatic advertising has the potential to revolutionize your business's growth curve. This advertising technique relies on robust data analysis, providing precise insights into where, how, and when to invest in your marketing efforts.

Launching such campaigns entails a deep understanding of your clientele. These insights enable you to tailor your ads based on demographics, geography, psychographics, behavior, location, and time of engagement. In essence, programmatic advertising simplifies audience segmentation and targeting. Real-time data acquired through programmatic campaigns allows you to monitor key metrics such as click-through rates, viewability, traffic, and engagement. Your marketing efforts can be strategically directed towards the spheres that yield the most significant impact, amplifying brand awareness and customer engagement.

Can You Guess the Brand?

The brilliant advertising campaign we've been discussing was none other than Airbnb's "Made Possible by Hosting" campaign. This campaign shed light on Airbnb's gratitude toward the hosts of various Airbnb properties, striking a chord with the target audience.

Adopting Programmatic Advertising

Airbnb's campaign serves as the quintessential example of how programmatic advertising can drastically reshape your business's growth trajectory. It's all about intelligent marketing and allocating resources wisely. Understanding your target audience is imperative, providing insights into their perception of your brand. Crafting the perfect campaign takes time, research, experimentation, and implementation. Programmatic advertising can become your ace in the hole to elevate brand awareness, as demonstrated in this case study. What's more, you're not alone in this endeavor. Media houses and advertising agencies like us, 9MediaOnline, are ready to assist you in shaping your campaign strategies.

In conclusion, programmatic advertising has the potential to propel your brand's growth even in the face of unexpected challenges like the COVID-19 pandemic. By harnessing the power of data, precise targeting, and strategic creativity, you can navigate the ever-evolving advertising landscape successfully. This transformative approach allows brands to not only survive but thrive in dynamic and uncertain times, making it an indispensable tool for modern marketers.

Source - Blog | 9 Media Online

#advertising #marketing #business growth #programmatic advertising #business #programmatic ads #ads #startup growth #entrepreneur #strategies #sales #brandawareness ads #branding #company

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programmatic-marketing-hub · 6 months

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See Incredibly High App Installs with Programmatic Advertising

Programmatic strategies helped a fantasy cricket app increase its in-app registrations by 226%! Read on to find out how

In the еvеr-еvolving mobilе gaming landscapе of the present, staying ahеad of thе compеtition can become quite tedious if your app markеting stratеgiеs fall bеhind thе curvе. The solution to this is Programmatic Advertising- thе advertising powеrhousе that can help you not just sustain yourself but thrivе on this fiеrcеly compеtitivе markеt. This innovativе technique еnablеs you to bid for ad spaces on digital platforms and display ads to the audience you target. It has been deemed to be thе futurе of onlinе advеrtising with boundlеss ability. In this article, we will explore the real-life success story of a fantasy cricket app, that saw an incredible boost of 226% in app installs by adapting programmatic advertising tactics. For those unaware of the term, fantasy cricket is an online game where players bet on real-life cricket players' performance, earning points that can be converted into cash rewards. With several online fantasy game platforms competing in the gaming sector, this particular app was able to set itself apart from the rest, credit to programmatic advertising. Stay tuned to find out which platform this is!

Thе Objеctivе: Driving App Installs and Usеr Engagеmеnt

The foremost objective of this fantasy cricket platform was to increase the number of app installs and to drive up user engagement to eventually increase in-app spending. App installs are directly proportional to customer engagement, which can in addition predict the number of future app users. Additionally, thе platform also wished to boost in-gamе rеvеnuе whilе maintaining a stеady convеrsion ratе through a four-stеp funnеl. To pinnacle it off, thеy nееdеd to rеach thеir targеt audiеncе which included avid Indian Prеmiеr Lеaguе fanatics, onlinе gamеrs, fantasy sports activities еnthusiasts, and crickеt lovеrs.

Campaign Strategy: Building the Foundation

The success of this marketing campaign relied on sеvеral kеy paramеtеrs, with platform sеlеction being a pivotal one. Lеvеraging a dеmand-sidе platform in thе programmatic rеalm, thе campaign stratеgically еxеcutеd ads across display and vidеo nеtworks. Initially, static and GIF format crеativеs were showcased on thе display nеtwork. The campaign then soon vеnturеd into YouTube with well-crafted celebrity-graced vidеos. Thеsе vidеos provеd to bе a gamе-changеr, with Viеw Through Convеrsions rеaching an all-timе high and driving a surgе in app installs. This surgе also translatеd into increased spending within the app and brought a massive influx of revenue for the platform, most of which was contributed by those viewing the campaign ads.

Prеcisе targеting was anothеr sеcrеt wеapon on this campaign's arsеnal. By optimizing advert placеmеnts on YouTubе Channеls and Vidеos, lеss еffеctivе placеmеnts targeting less influential audience wеrе filtеrеd out, lеading to an increase in the ovеrall pеrformancе. The platform narrowеd down its audiеncе by means of prioritizing dеmographics likе contеst playеrs, crickеt aficionados, gaming еnthusiasts, OTT platform usеrs, and food lovers. Othеr intеrеsts or dеmographic filtеrs wеrе placed on thе backburnеr.

Contеnt Divеrsity: A Kеy Componеnt

The marketing campaign's vidеos wеrе carеfully craftеd based on customеr targеting statistics. Programmatic advеrtising plays a big function in developing divеrsе contеnt, ranging from brand vidеos to usеr-gеnеratеd contеnt (influеncеr vidеos), animatеd vidеos, and USP-basеd vidеos. Each kind sеrvеd a unique purpose, from humorous influеncеr campaigns to showcasing thе gaming platform's key USPs over the competition.

Data-Drivеn Dеcisions: A Gamе-Changеr

The platform took well-thought data-driven decisions all throughout the marketing campaign. By studying usеr conduct and prеfеrеncеs, thеy optimizеd thеir crеativеs, ad placеmеnts, and targеting stratеgiеs. This itеrativе approach allowеd thеm to finе-tunе thеir efforts and maximizе thеir ROI.

Thе Outcomе: Imprеssivе Rеsults

The results were spectacular! In just two months, app installs elevated by a staggеring 226%, couplеd with a 50% reduction in the cost per install. Intеrеstingly, both static and vidеo commercials pеrformеd admirably, with static advertisements еdging out slightly, pеrforming approximatеly 24% bеttеr than vidеos. Since the platform engages users in in-app revenue addition to play, the events released as a part of the campaign were also crucial. They brought a remarkable 378% increase with a 66% decrease in the cost per revenue addition action.

Did you figure out which brand this is?

It is Gamezy! You might recognise the brand from advertisements starring the Indian cricket superstar KL Rahul.

Programmatic Advеrtising: Your Gatеway to Succеss

As demonstrated in this case study, if your goal is to draw in more traffic to your app, website, or other platforms, programmatic advertising will get you there. The key to a fruitful campaign lies in simplicity and thoroughness. Begin by earmarking a limited budget for a pilot campaign and closely monitor its performance post-launch. Implement a refined funnel strategy to precisely target the most promising consumer segments across various social media channels, video display platforms, and other media outlets. If your key performance indicators (KPIs) are achieved, consider expanding the campaign's allocated resources. However, if the desired outcomes are not met, don't hesitate to experiment with adjustments in various variables. It's a process driven by experimentation.

For expert guidance in this domain, consider enlisting the support of seasoned professionals like 9MediaOnline. We provide access to cutting-edge tools and expertise to optimize your marketing campaigns. Eager to explore further? Contact us now for a free consultation!

Sources- Blog | 9 Media Online

#advertising #marketing #business growth #programmatic advertising #ott advertising #ctv advertising #ott marketing #business #ads #programmatic ads #startup #startup growth

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programmatic-marketing-hub · 6 months

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Transparency in Connected TV (CTV) Advertising

In the dynamic world of digital advertising, the rise of Connected TV (CTV) has emerged as a transformative force. Brands are increasingly recognizing its potential to reach a broader audience and engage consumers in a highly targeted manner. However, as CTV gains momentum, one critical aspect has emerged as the linchpin to its seamless integration into the digital advertising ecosystem: transparency.

This article explores the intricate landscape of transparency in CTV advertising, delving into the challenges faced by publishers and the demands of advertisers. We will uncover how transparency can bridge the gap between programmatic and linear advertising, empower advertisers to make informed decisions and drive the continued growth of CTV.

The Quest for Transparency

In the realm of CTV advertising, transparency is akin to the holy grail. It is the fundamental principle that can unlock the full potential of this burgeoning medium. To understand its significance, we must first acknowledge that CTV is not a monolithic entity but a diverse landscape where content and audiences converge.

The Complex Nature of CTV

CTV offers consumers the freedom to select specific genres, programs, or even episodes, providing a personalized viewing experience. This level of choice and interactivity is a hallmark of CTV, setting it apart from traditional linear television. However, this very diversity presents challenges when it comes to transparency.

Unlike linear TV, where advertisers have a relatively clear understanding of when and where their ads will be broadcast, CTV introduces a level of complexity that can be overwhelming for publishers. The combination of audience and content targeting can be a double-edged sword. While it enables precise ad placement, it also demands a higher degree of transparency.

Publishers' Dilemma

Publishers play a pivotal role in the CTV ecosystem, as they are the custodians of content and ad inventory. However, they have been reticent in offering the same degree of transparency that advertisers have come to expect from linear advertising. This reluctance stems from the inherent complexity of CTV's content and audience targeting capabilities.

For publishers, the challenge lies in providing advertisers with comprehensive information about the context in which their ads will be displayed. This includes not only understanding the demographics of the viewers but also the specific content, programs, and episodes in which the ads will appear. Achieving this level of transparency in the multifaceted world of CTV can be a daunting task.

The Path to Transparent Content Signals

Despite the complexities, transparency is a crucial stepping stone for the full integration of CTV into the digital advertising ecosystem. Transparent content signals can harmonize the best elements of both programmatic and linear advertising, bridging the gap between advertisers' needs and publishers' capabilities.

Advertisers' Hunger for Context

Advertisers are willing to make the shift from traditional linear TV advertising to CTV and Over-The-Top (OTT) video advertising to access a broader audience. However, they have a fundamental requirement: clarity about the context in which their media placements will occur. They are willing to increase their advertising expenditure if they have the necessary information about the content alongside which their ads will be showcased.

Leveraging Content Data

CTV publishers are sitting on a goldmine of data. They possess detailed insights into the content they offer, from genres to specific episodes. This data can be harnessed to meet advertisers' demands and drive both demand and income for publishers. By providing advertisers with comprehensive content data, CTV publishers can empower them to make informed decisions about ad placement.

CTV's Ascension in the Digital Landscape

The popularity of streaming videos has catapulted CTV into the limelight. However, CTV is still a relatively young channel, grappling with critical issues such as measurement, transparency, and buying signals. The industry is diligently developing innovative techniques to address these challenges.

The Role of Media Procurement Transparency

One crucial step that can instill confidence in marketers planning CTV campaigns is media procurement transparency. When publishers open their inventory to advertisers, it not only aligns them with current media standards but also facilitates transparency in practices. Advertisers, in turn, must configure their platforms to accept content objects, gaining access to valuable contextual metadata for precise campaign targeting.

CTV is poised to reshape the media landscape. Its exponential growth shows no signs of slowing down, with CTV advertising expenditures expected to surge by a staggering $38.83 billion by the end of 2026. However, to fully harness its potential, the industry must prioritize data-driven transparency.

The Need for Data-Driven Transparency

For advertisers, ensuring their ads reach their intended consumers is paramount. Data-driven transparency is the key to achieving this goal. Companies like 9MO Media champion the philosophy of data-driven thought and action, recognizing its pivotal role in the CTV advertising ecosystem.

In conclusion, transparency is the linchpin that will enable CTV to integrate into the digital advertising landscape seamlessly. Publishers and advertisers must work hand in hand to unlock the full potential of CTV by providing comprehensive content signals and embracing data-driven transparency. As the CTV revolution continues to unfold, transparency will be the beacon guiding its path toward a brighter and more prosperous future.

For more information on data-driven transparency and how it can elevate your CTV advertising strategies, don't hesitate to get in touch with us here.

#advertising #marketing #business growth #business #ctv advertising #ads #ctv #transparency #data

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programmatic-marketing-hub · 6 months

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Retail Brands Achieve Unbelievable Conversion Rates

Find out how

Unleashing the True Power of CTV

The Declining Relevance of Linear TV

A Success Story in CTV Advertising

Primary Objective

Tuckernuck had a clear objective:

Elevate their return on advertising spend (ROAS).

Enhance conversion rates.

Reduce their cost per visit (CPV).

Being in the apparel industry, they understood the importance of standing out during the holiday rush, when consumers are bombarded with advertising messages. Performance TV emerged as the perfect solution. By running multiple simultaneous connected TV (CTV) campaigns with a special focus on video ads, Tuckernuck could drive tangible results.

The Winning Strategy

The Outcomes

Tuckernuck experienced the true power of performance CTV advertising. With Performance TV, they could efficiently adjust audience segments and ad creatives as needed without slowing down their campaign progress.

Are You Ready for the CTV Revolution?

If you need assistance, reach out to our CTV experts at 9MediaOnline for a free consultation today!

#remarketing ctv #advertising #marketing #business growth #programmatic advertising #ott marketing #ctv advertising #ctv marketing

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programmatic-marketing-hub · 6 months

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CTV Advertising: The Tool to Achieve 100% Revenue Growth for Healthcare Brands

In the world of marketing, it's pretty clear: an omnichannel strategy is the way to go. The proof is in the data, which shows significant improvements in purchase rates, purchase frequency, and customer retention.

What's the Deal with CTV?

Before we delve deeper into this, let's break down CTV and understand why it's essential for your omnichannel marketing strategy.

Streaming Video Takes the Crown

Imagine this: around 85% of U.S. households have subscribed to at least one over-the-top (OTT) video streaming service. You know, Netflix, Hulu, Amazon Prime Video, or HBO Max – those names ring a bell, right? On average, people have about four streaming service subscriptions. This streaming revolution has led to a decline in traditional paid TV services. People are "cutting the cord" and opting for streaming instead. And where there's an audience, advertisers are sure to follow.

The Boom of CTV

Connected TV (CTV) advertising is on a remarkable growth spurt. In 2021, CTV ad spending reached a whopping $15.2 billion, a 57% increase from the previous year. That's some serious growth! And it's projected to expand another 39% in 2022, reaching $21.2 billion. The secret behind this surge? The increase in streaming on CTV devices. It's not a matter of if you should consider CTV advertising; it's more a matter of when.

Reaching Healthcare Professionals and Consumers

Now, you might be wondering, can CTV effectively reach healthcare professionals (HCPs) and consumers? Well, here's the scoop. HCPs are just like the rest of us; they have their downtime, and what do they do? They watch shows on their smart TVs. So, whether you're trying to connect with HCPs or consumers, CTV is the place to be. Doctors and nurses watching TV at home can be influenced just like any other viewer.

CTV Advertising Pays Off

Let's talk numbers for a second. An analysis of a pharmaceutical brand's CTV advertising showed some impressive results. They witnessed a 5x increase in new patient starts, thanks to new prescribers. The CTV campaign delivered 36 net new HCP prescribers loyal to competitive brands, 52 new patients, and a fantastic 5.3x return on investment. Pretty sweet, right?

But, and this is a big but, to tap into the power of CTV advertising, you need the right tools. You can't just wing it. A top-notch Demand-Side Platform (DSP) is crucial for managing campaigns across channels, ensuring your messages are consistent, and using real audience data for effective targeting.

In a Nutshell

So, CTV advertising is your secret weapon for a successful omnichannel strategy. No fancy jargon, just solid results. Your audience is watching CTV, and it's high time your brand shines. That's exactly what Wisp, a sexual healthcare brand from the UK, realized. They saw that their traditional advertising methods weren't delivering the results they wanted, so they decided to make a change.

Wisp vs. Facebook Advertising Regulations

To understand why Wisp's CTV campaign was such a success, let's dig into the challenges they faced.

The Challenge

Wisp needed to up their revenue game, and their existing marketing strategies were falling short. To hit their ambitious targets, they knew they had to venture into new advertising territory, especially in the growing world of Connected TV (CTV). But they didn't want to dive headfirst into uncharted waters.

Their journey started with trying to ensure brand safety on social platforms. It's a common concern in the digital advertising world. Social media platforms have come under scrutiny for spreading misinformation, largely due to their algorithms. These algorithms, including Facebook's, sometimes block legitimate services unintentionally.

Wisp's primary customer base is female, so they tried out digital advertising, starting with Google Search. It made sense because they could reach people actively looking for online healthcare solutions. After establishing a presence through search marketing, they aimed to engage new customers through social advertising. That's where the problem started, especially on Facebook. Despite being fully certified and having all the necessary credentials, they faced roadblocks.

The hiccup with Facebook was no small matter because it was their most prominent social marketing platform. Wisp decided not to wait around for Facebook to sort things out. They got creative with their product descriptions and started exploring other channels to reach their audience.

The Strategy

Wisp was eager to dive into the world of CTV advertising, but they knew they needed the right technology and expertise to pull it off. So, they teamed up with the experts. Their strategy started with targeting CTV ads across various programming. Through careful optimizations, they identified the highest-performing inventory on platforms like Hulu, NBC Universal Streaming, Peacock TV, and Food Network.

And here's the kicker: it was all based on a cost-per-action (CPA) deal, with no integration, launch, or managed service fees. Thanks to this strategy, Wisp could track cross-device ad sales through the viewer's IP address.

The Results

The results of this strategic shift were nothing short of spectacular. In the first month of their dedicated CTV strategy, Wisp received over 5,000 orders. Their innovative marketing efforts led to a jaw-dropping 100.3% month-over-month growth in total affiliate revenue. And here's the best part: 90.2% of this incredible growth was attributed to their collaboration with the experts.

In a nutshell, Wisp's creative journey into CTV advertising, backed by a unique collaboration and clever problem-solving, didn't just exceed their growth goals. It also marked a successful step towards destigmatizing and desexualizing women's healthcare needs. It's a testament to the power of creativity and adaptability in the world of digital advertising.

Ready to Embrace CTV Advertising?

CTV advertising isn't just about effective omnichannel marketing; it's about precise audience targeting. For healthcare brands with a specific audience, CTV can work wonders, even in the face of ad regulations on different channels. As Wisp demonstrated, partnering with industry experts can elevate your efforts. Before launching your CTV campaign, make sure to review and analyze your target audience.

Need a helping hand? Reach out to us, 9MediaOnline, for a free consultation with our experts today!

#remarketing ctv #ctv ad #ctv marketing #ctv advertising #advertising #marketing #business growth #programmatic advertising #ads #business

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programmatic-marketing-hub · 6 months

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Why CTV Ads Are the Must-Have Ingredient for E-commerce Success

Discover why CTV ads are the secret sauce to skyrocket your e-commerce success.

In the ever-evolving world of e-commerce, it has become increasingly important for businesses to embrace innovative advertising strategies that can drive growth and maximize profitability. One such strategy that has been gaining significant traction in recent years is CTV ads (Connected TV ads). These ads, which are delivered via internet-connected televisions, offer a unique opportunity for e-commerce platforms to reach their target audience in a more engaging and impactful way than traditional TV ads.

Harnessing the Power of CTV Ads for Maximum E-commerce Profitability

CTV ads present e-commerce businesses with a powerful tool to boost their profitability. By leveraging the precise targeting capabilities of CTV platforms, businesses can ensure that their ads are reaching the right people at the right time. This hyper-targeted approach not only maximizes the return on investment but also increases the likelihood of conversions and sales.

Beyond targeting, CTV ads offer unparalleled opportunities for creativity and storytelling. With longer ad durations compared to traditional TV ads, e-commerce businesses can craft compelling narratives that resonate with their audience. By tapping into the emotional aspect of advertising, CTV ads can create a lasting impression on viewers, ultimately driving them to make a purchase.

One of the key advantages of CTV ads is their ability to reach consumers who have already shown an interest in a particular product or service. Through the use of data-driven targeting, businesses can identify individuals who have previously engaged with their brand or have displayed behaviours indicative of potential interest. CTV allows e-commerce businesses to tailor their ads specifically to these individuals, increasing the chances of conversion and driving higher profitability.

Moreover, CTV ads provide e-commerce businesses with a unique opportunity to showcase their products or services in a visually engaging manner. With the ability to incorporate high-quality visuals and interactive elements, CTV ads can captivate viewers and leave a lasting impression. For example, an e-commerce business selling fashion items can use CTV ads to showcase its products in a dynamic and immersive way, allowing viewers to visualize themselves wearing the clothing and experiencing the brand's lifestyle.

Another advantage of CTV ads is their ability to deliver targeted messages to specific demographics or geographic areas. For instance, an e-commerce business that sells outdoor gear can use CTV ads to target individuals living in areas known for outdoor activities, such as hiking or camping. By tailoring the ad content to resonate with the interests and needs of this specific audience, the business can increase the effectiveness of its advertising efforts and drive higher profitability.

Furthermore, CTV ads provide e-commerce businesses with valuable data and insights that can inform future marketing strategies. By analyzing viewer behaviour, engagement metrics, and conversion rates, businesses can gain a deeper understanding of their target audience and optimize their ad campaigns accordingly. This data-driven approach allows e-commerce businesses to continuously refine their advertising strategies, ultimately leading to improved profitability and business growth.

Exploring the Impact of CTV Ads on E-commerce Results

The impact of CTV ads on e-commerce results is undeniable. Research has shown that businesses that incorporate CTV ads into their advertising mix experience significantly higher click-through rates and conversion rates compared to those relying solely on traditional TV ads or digital display advertising. The immersive nature of CTV ads, combined with their seamless integration into the viewing experience, contributes to higher engagement and stronger brand recall.

One of the key advantages of CTV ads is their ability to target specific audiences. Through advanced targeting capabilities, businesses can reach their desired demographic with precision. For example, an e-commerce company selling fitness equipment can target individuals who have recently searched for workout routines or fitness products online. By reaching the right audience at the right time, CTV ads have the potential to drive higher-quality traffic to e-commerce websites.

Furthermore, CTV ads allow e-commerce businesses to measure their campaign's effectiveness with great precision. Advanced analytics tools provide invaluable insights into ad performance, customer behaviour, and return on investment. With the ability to track metrics such as impressions, clicks, conversions, and even revenue generated, businesses can gain a comprehensive understanding of how their CTV ads are performing.

With this data, businesses can continually optimize their CTV ad campaigns, ensuring maximum impact and profitability. For instance, if the analytics reveal that a particular CTV ad is not resonating with the target audience, businesses can make necessary adjustments to the creative elements or messaging to improve its effectiveness. This iterative approach to campaign optimization allows e-commerce businesses to constantly refine their advertising strategies and achieve better results over time.

In addition to the measurable benefits, CTV ads also offer a unique opportunity for e-commerce businesses to enhance their brand storytelling. With longer ad formats and the ability to incorporate interactive elements, businesses can create compelling narratives that captivate viewers and drive brand affinity. By leveraging the power of storytelling, e-commerce companies can establish a deeper connection with their audience and differentiate themselves from competitors.

Moreover, CTV ads provide a seamless path to purchase for viewers. With the integration of interactive elements such as clickable product images or direct links to product pages, viewers can easily transition from being engaged with the ad to making a purchase. This frictionless shopping experience not only increases the likelihood of conversions but also enhances customer satisfaction.

In conclusion, the impact of CTV ads on e-commerce results is multifaceted. From higher click-through rates and conversion rates to precise measurement and optimization capabilities, CTV ads offer numerous advantages for e-commerce businesses. By leveraging the immersive nature of CTV ads, targeting specific audiences, and utilizing advanced analytics tools, businesses can drive engagement, increase brand recall, and ultimately achieve greater profitability in the e-commerce space.

Taking Advantage of CTV Ads to Drive E-commerce Growth

To truly take advantage of CTV ads and drive e-commerce growth, businesses must adopt a multi-channel approach. By combining CTV ads with other digital marketing strategies, such as social media advertising and search engine marketing, businesses can create a comprehensive marketing ecosystem that reaches customers across various touchpoints.

One effective way to leverage CTV ads is by integrating them with social media advertising. Social media platforms provide a wealth of targeting options, allowing businesses to reach their desired audience based on demographics, interests, and behaviours. By running CTV ads in conjunction with social media campaigns, businesses can reinforce their brand message and increase the likelihood of conversion. For example, a clothing retailer could run a CTV ad showcasing their latest collection and then retarget viewers with related products on social media platforms, encouraging them to make a purchase.

Another powerful strategy is to combine CTV ads with search engine marketing. By optimizing their website for relevant keywords and running targeted search ads, businesses can capture the attention of users who are actively searching for products or services similar to what they offer. When users see a CTV ad that aligns with their search intent, it reinforces their interest and increases the chances of them visiting the website and making a purchase. This integrated approach ensures that businesses are present throughout the customer journey, from initial awareness to final conversion.

It is also crucial for e-commerce platforms to tailor their CTV ad campaigns to the preferences and behaviours of their target audience. By understanding the viewing habits, interests, and demographics of their customers, businesses can create personalized and relevant CTV ads that resonate with viewers, ultimately driving them to take action. For instance, a travel agency targeting adventure enthusiasts could create CTV ads featuring thrilling destinations and activities, appealing to the specific interests of their target audience. By delivering tailored content, businesses can establish a deeper connection with viewers and increase the likelihood of conversion.

Moreover, businesses can leverage data analytics to optimize their CTV ad campaigns and maximize their impact. By analyzing viewer engagement metrics such as completion rates, click-through rates, and conversion rates, businesses can gain valuable insights into the effectiveness of their ads. This data can then be used to refine targeting strategies, creative elements, and messaging, ensuring that future CTV ads are even more compelling and impactful.

In conclusion, taking advantage of CTV ads to drive e-commerce growth requires a multi-channel approach, tailored campaigns, and data-driven optimization. By integrating CTV ads with other digital marketing strategies, businesses can create a cohesive and comprehensive marketing ecosystem. By understanding their target audience and delivering personalized content, businesses can increase viewer engagement and drive conversions. By leveraging data analytics, businesses can continuously improve their CTV ad campaigns, ensuring long-term success in the ever-evolving world of e-commerce.

Crafting an Effective CTV Strategy for E-commerce Platforms

Crafting an effective CTV strategy requires careful planning and consideration. First and foremost, businesses must identify their target audience and understand their viewing habits. This foundational knowledge allows businesses to create compelling CTV ads that are aligned with the interests and preferences of their potential customers.

Incorporate storytelling: A compelling narrative can captivate viewers and create a lasting impression.

Use visuals effectively: High-quality visuals and engaging graphics enhance the impact of CTV ads.

Include a call-to-action: Clear and concise calls-to-action prompt viewers to take the desired action, such as making a purchase or visiting a website.

Optimize for different devices: Ensure that CTV ads are compatible with a wide range of devices to maximize reach.

The Essential Role of CTV In E-commerce Success

CTV ads have quickly become an indispensable ingredient for e-commerce success. In a landscape saturated with advertising messages, CTV ads provide businesses with an opportunity to stand out and connect with their audience in a more meaningful way. The captivating nature of CTV ads, combined with their targeting capabilities and measurability, make them a must-have tool for e-commerce platforms looking to thrive in the digital age.

By harnessing the power of CTV ads, e-commerce businesses can drive growth, increase profitability, and build strong brand equity. With the ever-increasing popularity of internet-connected televisions, now is the time for e-commerce platforms to embrace this game-changing advertising medium and unlock their full potential.

In conclusion, CTV ads offer e-commerce businesses a powerful tool to maximize their profitability. Through precise targeting, creative storytelling, and visually engaging content, CTV ads can captivate viewers and drive them to make a purchase. Additionally, the ability to deliver targeted messages and gain valuable data insights further enhances the effectiveness of CTV ads. By harnessing the power of CTV ads, e-commerce businesses can unlock new opportunities for growth and success in the digital landscape.

For CTV Advertising Services, visit our website - https://9mediaonline.com/contact.

#ctv ad #ott vs ctv advertising #ctv marketing #remarketing ctv #advertisement #advertising #CTV ads #ecommerce #ecommerce advertising

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