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@heydaysoslo Nomono ✨ a Norwegian company well on its way to revolutionise audio production and audio storytelling. Heydays worked in close collaboration with the Nomono design team to bring clarity and focus to the brand. The new identity balances Nomono’s innovative technology with its roots in the timeless act of storytelling. We named the concept “Remove the noise to amplify the story” In addition, we created a logo animation that seamlessly moves between the refined wordmark and their new logo symbol. The animation, wordmark, and icon takes inspiration from the flowing movement of sound waves. #branding #design #visualidentity #sound #audiobranding #sonicbranding #graphicdesign #logo #logodesigner #logosai https://www.instagram.com/p/CpRfDWshAgW/?igshid=NGJjMDIxMWI=
#branding#design#visualidentity#sound#audiobranding#sonicbranding#graphicdesign#logo#logodesigner#logosai
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Ramon Vives es músico y economista, una curiosa combinación de arte y ciencia.
Músico y compositor apasionado por la innovación y el sonido, fundó Sixième Son España con la convicción de que a las marcas hispanoparlantes les faltaba un enfoque estratégico en cuanto a su dimensión sonora.
A lo largo de su carrera, casando corazón y razón, Ramon ha trabajado como Director de Prensa de las giras españolas de artistas internacionales como Bruce Springsteen o los Backstreet Boys, Responsable de espectáculos de Atrapalo.com y coordinando proyectos de cooperación internacional en el marco de la UE. También ha dirigido dos ediciones del Norai, un encantador festival de música pop en la naturaleza.
Completamente centrado en la industria del audio branding, en los últimos años, al frente de Sixième Son en España y Latinoamérica, Ramon ha acompañado a algunas marcas líderes en Europa a obtener y desarrollar sus estrategias sonoras, entre ellas Enel, Vueling, Gallina Blanca, FC Barcelona, La Liga, MAPFRE, Naturgy, Ricolino y Banco Santander. Actualmente se encuentra desarrollando la identidad vocal de algunas de estas marcas. También ha participado en proyectos de Sixième Son con marcas de prestigio como Coca-Cola y Lays.
En 2023, la identidad sonora global de MAPFRE ha ganado el prestigioso premio de diseño IF DESIGN que Ramon recogió en una ceremonia en Berlín.
Ramon imparte clases de esta disciplina en algunas universidades de Barcelona (Máster en Estrategia y Gestión Creativa de Marca de la Universitat Pompeu Fabra, Master en Branding de Elisava, clase de Innovación en Marketing en la Facultad de Económicas de la Universidad de Barcelona).
Escribe artículos con frecuencia y ha impartido charlas en algunos foros del sector del marketing en España y Alemania.
Cómo músico ha liderado bandas de pop independiente como Clementines, Plou y en la actualidad Supermon.
Ramon Vives en CreativeMornings
En los últimos años hemos constatado la evolución imparable de las plataformas de audio, desde streaming (Spotify, Apple Music) a redes sociales (Tik-Tok, Clubhouse), podcasts y audio libros. Del mismo modo lo ha hecho el comportamiento de las audiencias, en su relación con el uso de dispositivos de asistente de voz como Siri (Apple), Alexa (Amazon) y Google Assistant. Cada vez hay más usuarios en todo el mundo que abrazan este tipo de tecnologías.
En el nuevo entorno sonoro, las marcas apuestan por nuevas maneras de conectar con sus clientes; Contar con un sistema de audio branding alineado con la estrategia de la marca les aporta mucho más que impacto. Nos informa sobre su posicionamiento, nos hace participar de sus significados y permite a las marcas expresar fielmente su personalidad. A través del sonido el mensaje de una marca no se percibe en su sentido literal, sino simbólico, siendo una forma mucho menos intrusiva -aunque tremendamente efectiva- de hacerse entender.
De la mano de Ramon Vives, co-fundador y director de la filial española de Sixième Son, agencia líder mundial de la disciplina, nos adentraremos en el mundo de la marca sonora y escucharemos algunos de sus casos más recientes.
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Southern California Rock's Spark
In a small complex of bungalows in the Los Angeles neighborhood of Echo Park in the early seventies three future Rock and Roll Hall of Famers lived side-by-side. Linda Ronstadt at the time was living with JD Souther, who lived next door to Glenn Frey, who lived above Jackson Browne. Jackson’s basement apartment was only 35 dollars a month! As Linda says in her autobiography “Jackson was younger…but he was a little smarter, a little further evolved in this thinking, a little more refined in his writing practice. He was 16 when I met him, but he had already written [the song] “These Days”.
Living above Jackson proved to be fruitful to Glenn Frey. He credits listening to Jackson pound away on the piano perfecting the same verse over and over…and he realized: “So that’s how you do it… elbow grease… time… thought… persistence.” One of the first songs Glenn wrote was helping Jackson finish “Take It Easy”. And, he did help, because according to Jackson Browne, he didn’t even know what a “flatbed Ford” was…so Glenn added a bit of Midwestern grit to Jackson’s California cool.
One night at the Troubadour for Hoot Night, Linda went scouting for musicians to back her up. Linda was impressed by the drummer on stage; she recalls “They were playing my arrangement of ‘Silver Threads and Golden Needles’…and they were playing it really well.” His “unfussy”, “bluegrass style” won her over. And his name was Don Henley. With the drummer set, Linda asked Glenn Frey if he could also join her for the next few shows she had booked in Washington DC at the Cellar Door. On the road, rooms had to be shared…and future Eagle bandmates Glenn and Don shared a room. A friendship was struck, a new band was planned by the two and they got to writing and rehearsing. Linda and JD offered to let them and two other bandmates (Randy Meisner and Bernie Leadon) rehearse in their living room while they were at the movies, when Linda came back, she says, “a few hours later, they sounded fantastic. They had worked out a four-part-harmony arrangement of a song Bernie and Don wrote…with only acoustic guitars and four really powerful voices, the sound was huge and rich.” The song was “Witchy Woman” and Linda knew it was a hit.
The musical inspiration and collaboration between Linda Ronstadt, Glenn Frey and Jackson Browne was the spark that lit the fuse, to what would become the Southern California Rock sound of the seventies.
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Check out the blog post to see how Chynna Morgan enhances brand activation service by using GIFs with sound technology. To know more, email at [email protected]
#BrandActivation#LoudMusicActivation#MusicGIFs#SoundGIFs#ExperientialMarketing#EventTechnology#HotelGIFs#HotelPartyGIFs#GIFPhotoBooth#MusicActivation#MusicMarketing#BrandActivationGIFs#GIFsBrandActivation#AudioBranding#AudioMarketing
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New audio-branded logo (tag). What are your thoughts? #logo #newlogo #audiobranding #logodesign #canalwinchester #columbusohio #computersupport #itsupport #itservice #business #smallbusiness #smb #computerrepair #computerservice #networksecurity https://www.instagram.com/p/Bzw3TBzl7wS/?igshid=101t43ykbbuf2
#logo#newlogo#audiobranding#logodesign#canalwinchester#columbusohio#computersupport#itsupport#itservice#business#smallbusiness#smb#computerrepair#computerservice#networksecurity
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(ReelWorld Europe)
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Does your brand need to evolve? Do you want to create a brand from the ground up? We provide Different services like 1. Website Development 2. Facebook Marketing 3. Instagram Marketing 4. Video Marketing 5. Content Marketing 6. Branding Hi! Are you looking to outsource your social media? The main Dee will include promoting you on Instagram with the help of right hashtags, testimonials, promoting your USP and generating leads with the help of that and blogger collaborations. . . . . . #soundmarketing #emprendimiento #newmusic #binaural #design #marca #digitalmarketing #8d #360audio #marketingstrategy #aunnoeres #binauralsound #marketing #dopplex #audiobranding #business #3daudio #binauralmarketing #audiomarketing #marketingdigital #8dmusic #soundbranding #negocios #audio3d #sonicbranding #socialmediamarketing #graphicdesign #8daudio #delhi #india (at New Delhi) https://www.instagram.com/p/CFgxcmZn62_/?igshid=1k0iee96f36as
#soundmarketing#emprendimiento#newmusic#binaural#design#marca#digitalmarketing#8d#360audio#marketingstrategy#aunnoeres#binauralsound#marketing#dopplex#audiobranding#business#3daudio#binauralmarketing#audiomarketing#marketingdigital#8dmusic#soundbranding#negocios#audio3d#sonicbranding#socialmediamarketing#graphicdesign#8daudio#delhi#india
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“Wealth is not how much money you have. Wealth is what you’re left with when you lose all your money.” Wealth is like a garden. The most inspiring, lovingly nurtured garden gives the most pleasure and attracts the most butterflies. Wealth Creators don’t build nets to catch butterflies. They grow an inspiring garden. #angelbranding #branding #brandingtips #brandingexpert #audiobranding #outdooradvertising #indooradvertising #emailmarketing #smsmarketing #digitalagency #digitaladvertising #digitalmarketingagency (at Ahmedabad, India) https://www.instagram.com/p/CCFzro3BPMg/?igshid=s9cdzbvw6gu1
#angelbranding#branding#brandingtips#brandingexpert#audiobranding#outdooradvertising#indooradvertising#emailmarketing#smsmarketing#digitalagency#digitaladvertising#digitalmarketingagency
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¿Qué son los vídeos ASRM?
¿Qué son los vídeos ASRM?
La campaña de MINI 2019 transmite toda la fuerza de sus motores mediante fenómeno de los vídeos ASRM, donde la imagen pasa a un segundo plano y todo el protagonismo recae en el sonido. A través de un dispositivo móvil, uniendo tecnología y marketing sensorial, los consumidores podrán sentir el sonido y la vibración acompasada del motor en acción del MINI original
¿Qué es el ASMR?
En…
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Audio Branding- We are currently in the process of developing the audio strategy, audio branding, audio ux and audio guidelines for Postmates and their Serve robot. CMoore Sound is an award winning sonic branding, sound design and music production studio based in the Bay Area.
#sonicbranding#audiobranding#brandstrategy#sounddesign#audiouserexperience#voicedesign#musicproduction
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What is Sonic Branding and Why is It Important?
The business world is very competitive and very saturated, brands are constantly looking for ways to differentiate their brand. Brands who stand out usually have a unique brand identity. When people think about brand identity and developing a strong brand identity, they limit the branding tools to messaging and visual elements like logos. But building a strong brand identity isn’t just limited to these branding tools. There are other uncommon but effective branding tools which can help to establish a strong and stand out brand. One of such tools is sonic branding. This post will be discussing what exactly sonic branding is and why it is important to a brand.
What is Sonic Branding?
Sonic Branding is the practice of using auditory elements to brand your product or service. It is also referred to as audio branding, sound branding, or acoustic branding. This branding tool is the use of sound to reinforce your brand identity, just as you would use sound and visual elements. Even though it seems like a new strategy, many brands have been implementing this strategy for years now. One of such brands is Skype with its ringtone, any consumer who hears the sound of the Skype ringtone would automatically recall the brand. Others include Columbia Pictures intro logo and Coca-Cola’s ‘Taste the feeling’ jingle.
When sonic branding is designed properly, it allows consumers to instantly recognize a brand or its products when a song or sound comes on. This branding tool is an exciting way to showcase who you are as a brand and make your brand memorable.
Why Sonic Branding Important?
Boosts Brand Recognition
This branding tool helps your brand to be more easily recognizable. Music and sound have a unique and special way of connecting with people. Giving your brand a sonic identity can help your brand connect with its consumers in a personalized and memorable way.
Captures Attention
A great sonic identity will capture the attention of your consumers which will, in turn, build brand recognition. It is a great way to penetrate your customer subconscious and get them to notice your brand. Visual elements require people to be paying attention, but, sound flows through the mind regardless of where their focus might be.
Boosts Brand Personality
Sound can help to add some depth to your brand’s personality. It can help to really humanize your brand while making it more appealing to customers.
Enhances Engagement and Experience
Sound is a very powerful tool, it’s a great way to encourage consumers to engage with your brand. Music and has a way of evoking emotions which will prompt customers to express themselves with words.
Sonic Branding and Beyond
A lot of brands are starting to take this branding tool very seriously, with many developing sonic strategies. One of such brands is MasterCard who recently unveiled its sound logo. Another brand is Pandora, these brands are simply reacting to the voice commerce trend. Voice commerce is becoming very popular. According to reports, voice shopping will hit $40 billion by 2022, which will be up from $2 billion in 2018. A lot of brands are developing a sound strategy to ensure they stay ahead of the fast-rising trend.
Read the full article
#acousticbraning#audiobranding#BusinessTips#Growyourbusiness#SonicBranding#soniclogo#Soundbranding#soundlogo
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Do you know the top 5 Audio brands in the market right now? Check it out. I have an obsession with good quality sound devices whether it is a speaker or a microphone, I have to get the best one out there. I love high quality sound and mediocre sound quality is not acceptable to me. . I have grown among people who were into science and technology (My father, My brother and more) so I got fascinated about these things and slowly my interest turned to passion and I am trying to turn my passion into a business now. I am coming up with a speaker line soon so be sure to check those out and pick up a few. 🥳 . Here is a list of the top 5 audio companies around the world according to me. . The list is made according to me so if anyone thinks its not correct or have any other companies in mind, feel totally free to comment below your choices. I hope you like my content, if you do be sure to hit the Follow me @innomight Follow me @innomight And turn on post notifications. #speakers #audio #audiophile #hifiaudio #hifisound #sound #soundquality #soundcompanies #audiocompanies #speakercompanies #speakersbrand #audiobrands #highqualitysound #hifisound #hifiaudio #highendspeakers #top5audiocompanies #bestaudio #audiomarket #computer #computercomponents #computerhardware https://www.instagram.com/p/CEY5Ybslcd0/?igshid=rg6fcnbupxhh
#speakers#audio#audiophile#hifiaudio#hifisound#sound#soundquality#soundcompanies#audiocompanies#speakercompanies#speakersbrand#audiobrands#highqualitysound#highendspeakers#top5audiocompanies#bestaudio#audiomarket#computer#computercomponents#computerhardware
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Space aesthetics that resonate and engage… Read More : www.retail4growth.com @skullcandy #skullcandy @checklandkindleysides #vmrd #audiobrand #retailexprience #retailspace #designstudio https://www.instagram.com/p/B0xm4LfBdJ4/?igshid=1tod8fuoaov5p
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Von der hörbaren Identität einer Marke
Marianne Bullwinkel, Sprecherin der Geschäftsführung von RMS Radio Marketing Service, erläutert der TREND-REPORT-Redaktion das Medium Radio im Kontext zukünftiger Mediastrategien und der Digitalisierung.
Frau Bullwinkel, welche Rolle spielt das Medium bzw. der Kanal Radio im Kontext zukünftiger Mediakampagnen und -strategien?
Radio hat in Mediastrategien eine unverzichtbare Rolle, um…
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#Audiobranding#Handel mit Zukunft#Medienkampagnen#Radio#RMS#Skill#Smart Speaker#Voice Commerce#Voice-Enabled-Sampling#Voice-Strategie#Werbemarkt
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Are you looking for brand activation, event marketing, experiential marketing, audio branding, music activation services? GIF Out Loud offers customized GIFs with sound to help you. To know more, email [email protected]
#BrandActivation#MusicActivation#EventTechnology#GIFwithSound#AudioBranding#AudioBrandingAgency#AudioMarketingServices#EventMarketing#GIFPhotoBooth
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When your are doing it for the #living and still #enjoying the #music #job / #business , I #think u r #blessed | . . . #musiclover #musicproducerlife #musicfestival #musicproducers #audiophile #audioguy #audiobranding #jingles #songs #songwriter #songlyrics #musicproduction #studiolife #studiotime #musicstudio #mics #mixing #microphones #mastering #dubbing #voiceover #shuresm58 #guitar (at Dehradun district) https://www.instagram.com/p/BqRKOm5gvnR/?utm_source=ig_tumblr_share&igshid=123mpshhu2se6
#living#enjoying#music#job#business#think#blessed#musiclover#musicproducerlife#musicfestival#musicproducers#audiophile#audioguy#audiobranding#jingles#songs#songwriter#songlyrics#musicproduction#studiolife#studiotime#musicstudio#mics#mixing#microphones#mastering#dubbing#voiceover#shuresm58#guitar
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