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ricardotomasz · 1 year

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Such is life! Behold, a new Post published on Greater And Grander about Do's and Don'ts of Email Blast Marketing

See into my soul, as a new Post has been published on https://greaterandgrander.com/dos-and-donts-of-email-blast-marketing

Do's and Don'ts of Email Blast Marketing

Email blasts can be an incredibly effective way to communicate with a large audience quickly and efficiently. However, there are certain do's and don'ts to keep in mind when crafting an email blast that will ensure that it is well-received by your audience. In this article, we will explore the best practices for creating effective email blasts.

DO: Segment Your Audience

One of the most important things to keep in mind when creating an email blast is that not all of your subscribers are the same. Therefore, it's important to segment your audience based on factors like interests, behavior, and demographics. This will allow you to tailor your messaging to each specific group, making it more relevant and engaging.

DON'T: Send Emails Too Frequently

While it's important to stay in touch with your subscribers, bombarding them with emails on a daily basis is a surefire way to get them to unsubscribe. Greater & Grander only emails its fans once a month. Make sure to space out your emails and only send them when you have something important or valuable to share.

DO: Use A Compelling Subject Line

Your subject line is the first thing your subscribers will see, and it's what will determine whether or not they open your email. Remember, the only point of the subject line is to get someone to open your email, and the only point of your email text is to get someone to click through to your website and purchase link. Make sure to use a subject line that is clear, concise, and compelling. Avoid using clickbait or misleading subject lines, as this will only lead to frustration and a loss of trust with your audience.

DON'T: Neglect Mobile Optimization

With more and more people checking their emails on their mobile devices, it's essential that your emails are optimized for mobile viewing. Make sure your emails are easy to read on a small screen, and that all images and links are working properly.

DO: Provide Value

The most effective email blasts provide real value to their subscribers. This could be anything from exclusive content, to special offers, to helpful tips and advice. Make sure your email blast provides something that your subscribers will find useful, informative, or entertaining.

DON'T: Use A Generic Template

While using a template can be a time-saver, it's important to avoid using a generic template that looks like every other email blast out there. Instead, take the time to customize your template to reflect your brand's personality and style. You can use this free resource, Paletton, to develop a color scheme for your email blasts.

DO: Include A Clear Call To Action

Whether you want your subscribers to visit your website, make a purchase, or simply share your email with their friends, it's important to include a clear call to action in your email blast. Make sure it's easy to find and that it's clear what you want your subscribers to do.

DON'T: Spam Your Subscribers

Perhaps the most important don't on this list, spamming your subscribers is a surefire way to get them to unsubscribe and potentially damage your brand's reputation. Make sure to only send emails to subscribers who have opted in to your list, and always provide them with a way to unsubscribe if they no longer want to receive your emails.

DO: Feature The Appropriate Links

When it comes to featuring links or pages in an email blast, the number is not as important as the quality and relevance of the content. Ultimately, the goal is to engage the reader and encourage them to take action, whether that be clicking on a link, signing up for a newsletter, or making a purchase.

In conclusion, creating effective email blasts requires a careful balance of strategy, creativity, and respect for your subscribers. By following these do's and don'ts, you can create email blasts that are informative, entertaining, and engaging, while also maintaining a positive relationship with your audience.

#Advertisement, #AnalyticsReview, #BrandConsultation, #BrandedContent, #BrandingStrategy, #DIY, #DossierCreation, #Education, #EmailMarketing, #GraphicDesign, #Marketing, #MarketingStrategy, #MediaConsultations, #MobileAppDevelopment, #NonfictionEssay, #PostPromotion, #ProjectManagement, #PublicRelations, #SocialMediaManagement, #Technology, #TopTenLists

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threewaysdivided · 4 months

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awwww 😭😭😭😭

Did you write a review on the legendary teen Titans series? (Aka what young Justice could have become if they weren't overly ambitious)

What's your opinion on Paul Dini as a writer?

(Follow up to these two previous asks)

Sorry nonnie! 😅

It seems that we both tripped down a rabbit hole of doughnuts.

youtube

I assume you’re talking about the Teen Titans 2003 Animated TV Series? In that case, you might be thinking of another user – I haven’t personally written any reviews for it. I do have a lot of fond feelings towards the show, though; it was my first real introduction to DC Comics alongside the Justice League/ JLU animated series. My Tumblr has a Teen Titans tag where I share art, meta etc. and I do have some thoughts about specific plots or narrative elements – you might also see me make occasional reference to it as an example on some posts in the writing advice tag.

Just for the sake of expectation management, I should explain that my Tumblr isn’t really a traditional “review blog”. And yes, I know that probably sounds a bit crazy considering the frankly unhinged amount of YJ analysis I’ve written, especially since I’ve been blogging less about other stories in the last year. Burnout, what can you do?

Really I’m more of a writing/ story-analysis blog. Sometimes I might write a semi-review style post where I try to break down and articulate a particular technique/ element/ execution/ implication of a narrative in order to understand what it’s doing well or why something isn’t working. As I said in the very first Frustrations with YJ essay, I think storytelling is fundamentally about communication and understanding. I got into fandom as a fan-reader turned fan-writer (AO3 wink wink), and before that I worked as a casual English tutor. I want to learn from the ways different narratives succeeded or failed at communicating their stories within the restrictions of their medium(s) so that I can better find, discuss and even tell stories myself.

Because of that, I’m also a big proponent of the Death of the Author approach to media analysis. Let me copy the definition over from that first essay real quick:

DEATH OF THE AUTHOR This theory posits that, because commercial art is created to be consumed, not just created, the audience’s interpretations of a work should be considered as just valid as the creator’s. The work must stand on its own and creators cannot micro-manage their audience’s response to it. 1. A creator’s intentions and biographical facts (political stances, religion, etc) should hold no special weight in determining the validity of an interpretation. 2. Save for re-releases/reboots or new entries, the creator cannot and should not attempt to retroactively insert information or interpretations that were not present in the original text.

I generally don’t look too deeply into or follow the specific people behind (non-fan) works. This isn’t always the case – if I like a specific author’s style I might look up their body of work to read more; some stories are clearly rooted in their creators’ specific opinions or experiences, which makes for interesting context; and sometimes I like to learn about the behind-the-scenes methods/techniques/production woes of a bringing a specific story to life – but mostly I put the priority on what I can learn from the final product.

As I’ve said before, commercial storytelling is the result of more than just one person. Under the right conditions I think a rank amateur or complete hack could produce something amazing and, if faced with enough production headaches, a usually-excellent creator could end up outputting utter drek although I expect that drek would at least be creatively interesting.

The questions that interest me more are: what was this narrative trying to communicate? what techniques were used/ creative choices were made? how well did it succeed? could a different approach have been used? and, what restrictions/limitations/priorities could have led to the final creative decisions? To me, information on a creator’s circumstances provide context for narrative analysis. Since I generally don’t know them I try not to postulate their actual intent too much, only the potential intent suggested by the story.

SO WHAT THE HECK WAS I DOING WITH YJ, THEN? What happened with Young Justice is actually an outlier for me in both regards because of how baffling flawed the series ended up being. Back in the pre-revival days I paid a lot of attention to the textual canon of Season 1 because I had started writing a fanfic based on it and wanted to do the story justice (heh). The result was I went into the later seasons with a lot more awareness of the canonical details and storytelling techniques – and (like I said in the final Invasion case-study) I ended up being blindsided by how instinctively bored and annoyed I became just a short way into an attempted Season 2 rewatch, despite the fact that I was actively trying to study it.

The reason I kept coming back with more and more posts is that I never felt like I had successfully grasped or articulated why I had such a strong and unexpected negative reaction. I think it’s a similar impulse to what Dan Olson cited as making the Nostalgia Critic’s Parody of The Wall so weirdly compelling: there's a confusing contradiction between the level of work required to implement the sheer amount of stuff that Young Justice tries to include, and the absolute thoughtlessness of how sloppily that stuff was actually executed. A multi-season, multimedia story like Young Justice is a long-term project: there are too many layers of production involved for the end result to be made in a brief flash of impulse or accident. It needs some sort of sustained creative motivation to drive it�� but I could never find a coherent creative intent that would satisfyingly explain the decisions on display. Never before or since have I seen such a promising launch be followed by sequels so fatally flawed as to strip away every component of the original’s creative identity. There’s a reason I subtitled that masterpost A Massive Failure of Narrative.

This is also why I went after lead-showrunner Greg Weisman a bit, despite not usually doing that. The choice to exclude (or consciously excise) over 70% of the critical narrative substance and sequester it away in non-textual social-media /ask-blog retcons means that you cannot escape engaging with Weisman when trying to engage with the later seasons at any level of depth. As a Death of the Author proponent this ticked me off just on-its-face, but it also meant that he and those seasons are inseparably intertwined. Regardless of whether it was a conscious choice arising from his sense of creative entitlement, or simply a case of narrative incompetence self-selecting for a primary audience with a high tolerance for media-illiteracy Nigerian Prince Email Scam-style, the end-result is the same: Weisman gouged holes his narrative and left it to suffocate while he sucked up all the oxygen in the room. Then, later, as I encountered people from other fandoms whose narratives had been similarly decimated by Weisman, it became impossible to ignore how inseparable his personal flaws are from those narrative failures. As I alluded to in the last ask, you can separate the original seven Harry Potter texts from their author: Joanne Rowling and her politics could evaporate tomorrow and it wouldn’t change people’s ability to enjoy the story as a standalone work (in fact, the absence of her modern politics might make some of the more unpalatable flaws easier to accept as honest oversights rather than ominous foreshadowing). Meanwhile, Young Justice is such a disaster because the later seasons stop being about the original story and increasingly become about Greg: his failures at basic storytelling, his disinterested misunderstanding of his own characters, his weird fixations, his patterns of reactionary prejudice, casual double-standards, deeply disturbing attitudes about consent and power, and a self-righteous entitlement that resents being held accountable. Unlike Harry Potter, you can’t put Young Justice S2+ in a bubble. The problem at the root of every other problem with Young Justice is that it doesn’t have an actual narrative... and in the absence of a coherent central narrative, the text itself has become the story of Greg Weisman's terrible creative choices. His self-indulgent proclivities pervade every step of the later seasons' broken theming, bad pacing, warped characterisation, contradictory lore, intra-textual hypocrisies, over-stuffed cast and weird fanservice: baked-in at a level that cannot be ignored or rationalised away.

It makes me empathise a lot with how Hbomberguy said he felt on discovering the recent James Somerton stuff: it’s not fun to stumble down a rabbit hole of learning that a prominent figure in one of your communities is sucking up air via association with work from their less-credited colleagues, then using that air to present themselves as an ally, dominate the narrative and delegitimise valid criticism, all while spreading their own prejudiced agendas, refusing to change their behaviour and continuing to profit. That’s why I felt the need to explicitly point out some of the clearer patterns of reactionary bigotry and hypocritical non-apologies in Weisman’s work – I wanted to make sure the evidence was at least available somewhere outside of Weisman’s carefully-filtered reputation-protecting PR statements. People put pieces of their lives into communicating something that will hopefully be worth the pieces of life their audiences invest in return - I find the idea of someone exploiting that trust for gain to be deeply disgusting.

Now, with that exceptionally-overlong context provided: Paul Dini.

The disappointing but predictable answer is that I don’t really have an opinion on him as a writer. Having looked up his credits, I recognise a lot of works that I personally enjoyed (including the cancelled-after-one-season Tower Prep).

I really like Batman: The Animated Series, both for the human element it brought to heroism and the tone it set for the following DCAU (colloquially Timm-verse) generation of animated series. Justice League was one of my first introductions to the main DC roster, so that set a lot of my core understanding of their characters. I find Harley Quinn, especially her early B:TAS/ DCAU story-iterations, to be compelling in a way that’s equal parts fun and tragic. There are some parts of the DCAU that I find a bit silly (a couple of background ‘ships that make me go whaa?) but I think I was really lucky to grow up during a time when the DCAU and second-order series inspired by its tone and storytelling ethos (e.g. Teen Titans 2003) was the childhood DC experience for kids my age.

That said, I don’t know enough about the story behind the works in Dini’s credits to feel confident in speaking about him as a writer. Just looking at his resume, he certainly seems like a passionate and prolific creator who did a lot of very influential work. At the same time, however, I don’t know how much of that was Dini himself, how much was his frequent co-creator, Bruce Timm, and how much his works may have been adulterated by the influence of other, less-visible members of the production and editorial teams who worked alongside him. It can be convenient to elevate one or two prominent members to Great Man status as an easy shorthand for discussing works they’ve been involved with, but that can come with the risk of crediting or platforming the wrong people through mis-attribution or just plain projection.

I’ve learned my lesson on blind-lionisation after being thoroughly let down by all the Weisman nonsense, the same way others have learned from being let down by creators they previously idolised (Supergeekmike did a really good video covering this which also includes discussions of Death of the Author and Authorial Intent). Without doing proper research into and comparisons of Dini’s work, I wouldn’t feel confident making an assertion about his personal skills as a creator. I greatly enjoy many of the stories he’s been credited on, and can recognise the influence those stories had in shaping a generation of DC fans (and writers)… but while I’m happy to talk about the writing of those stories, it feels a little irresponsible of me to talk to the character or intent of a real person without knowing more about them. I’m not making that mistake again.

In the meantime though, I do want to talk more about actual writing. I’ve been taking it easier this year lockdown and job burnouts finally caught up to me and it suuucks, man but I'm hoping to pick back up in 2024. I want to finally get back to working on my main fanfic so I can share the companion meta without spoiling people. I have thoughts about some possible meta-textual metaphors in Across the Spider-verse. I might do a case-study piece exploring why the years-long timeskip in Arcane Season 1 worked really well while others haven’t. And there’s an ask about a canon-divergent-post-Season-1 Young Justice episode premise that’s been burning a hole in my inbox for at least 5 months now.

So yeah. More writing breakdowns to come. In the meantime, I previously wrote a Frustrations With analysis of how My Hero Academia’s story struggled following the Hideout Raid Arc if you’d like to check that one out. There’s also this big compilation of links to my Young Justice and Danny Phantom meta (plus recommendations for fanfics and other stories), and you can check out the writing advice tag for general storytelling discussions.

Hopefully that makes up for the drought of Teen Titans content!

#I feel like I might've served you another doughnut a bit here nonnie :(#I hope the universe gives you an actual free doughnut to make up for it #on reviewing #on writing analysis #on lionising creators #Paul Dini #DC Comics #Greg Weisman #Young Justice #Young Justice Animated #My YJ critiques are a decent representation of my analytical approach #but actually not a very good representation of the priorities of my blog #(pssst please read the Invasion one it's super-long but I worked really hard on it)#TFW a series you used to like goes so bad that it derails your entire blog for 3 years straight... *sigh*#anonymous #3WD answers

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