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y5mediallc · 2 years

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WIFI Internet & Wi-Fi advertising is a way to influence consumer behavior

Internet and Wi-Fi advertising as a type of advertising and its effect on the consumer are investigated. Also studied the leading place of social networks in the dissemination of advertising, which have gained particular relevance during the pandemic, and considered the cognitive, emotional (effective), behavioral features of the socio-psychological impact of advertising on the consumer.

Introduction

Recently, the availability and abundance of Internet resources has formed a steady trend towards a new model and culture of consumption. Since the rhythm of life of a modern person is quite saturated and spending time on “shopping” seems to be not such a reasonable decision, online advertising introduces new knowledge and ideas into the minds of people (consumers) about ways to improve and simplify their lives, save time on trips to the store to select goods.

The relevance of the topic in the light of recent events taking place not only in UAE, but also in the world is becoming increasingly meaningful. Take, for example, the events associated with the start of the pandemic in 2020. Society, and more specifically consumers, were forced to look for new ways to meet their daily needs. And, of course, the shifting corner of life with restrictions forced manufacturers and consumers to very actively develop Internet resources to achieve their goals. In other words, we can say that the target audience has rapidly moved to Internet resources, and, thanks to Internet and Wi-Fi advertising, which can use all channels of perception of potential consumers, manufacturers have received additional opportunities to influence consumer behavior.

There are various ways to inform users on the Internet that influence consumer behavior. For example, there are such types of Internet and Wi-Fi advertising:

Display advertising, which is text and graphic advertising materials posted on websites and representing various advertising platforms. Basically, display advertising is a graphic product with banners that direct the target audience to the source.

Contextual advertising, which is text and graphic advertising materials on sites that are platforms for their placement. An example of contextual advertising is search advertising, which is used in a search engine. A feature of such advertising is the choice of presented advertisements, which is fixed taking into account the search queries of users. It is assumed that such advertising on the Internet may be more effective because the content of the advertisement is fully consistent with the interests of users.

Text advertising is a type of advertising on the Internet, which is text advertisements with hyperlinks that link to the source of the target audience, in which the content of the site pages looks like its main part.

Teaser advertising is a type of Internet and Wi-Fi advertising that combines some features of media, text and contextual advertising, which is a short-term advertisement with attractive text and images that contain a small amount of information about the product, referring to the source of targeted advertising. Teaser advertising has a lot of opportunities to attract an audience, compared to other types of advertising, because it affects the natural curiosity of a person.

Spam is a type of Internet advertising, which is a mass mailing of advertising messages, most often by e-mail. Currently, the laws of many countries provide for various types of liability for such distribution.

Majority of consumers today use the Internet daily and willingly turn to it for information about goods and services. According to a study by a company specializing in market and consumer relations “Average daily internet reach in UAE from May to July 2021, by device”, which took place from May to July 2021, 8.7 million UAE people access the Internet from their phone daily and are there, an average of 6 hours.

To some extent, the impetus for the promotion of advertising on the Internet and its special impact on the consumer was played by the pandemic. Almost all spheres of people’s life have moved to the Internet resources and thus, the consumer has become more familiar with being in the digital environment and was forced to explore new sites.

The volume of Internet and Wi-Fi advertising determined all the remaining segments – outdoor advertising, Wi-Fi Advertising, advertising on television, radio and in the press – and took up more than 50% of the entire advertising budget.

A modern person is aware of all traditional marketing tools, skeptical of the inventions of advertisers. Our consciousness has developed the ability to filter external stimuli that are not related to actual needs and our interests. It becomes almost impossible to capture the attention of a person in a stream of constantly updated information. Currently, there are many forms of consumer behavior, each of which has its own characteristics. Let’s consider them in more detail:

The Rebel consumer purchases goods or services in order to express their disagreement with something. Basically, they include young people, possibly belonging to some subcultures. The consumer-actualizer believes that purchases should be made based on the image of a successful person (leader). The main purpose of acquisitions in this case is to maintain the image, the possession of a special taste. The Achieving Consumer is a successful buyer focused on building a career, image and a high level of income.

Self-fulfilling consumers include mature buyers who are completely satisfied with their lives and have a high level of income. In the process of making a consumer decision, they pay great attention to the value and durability of goods. The consumer-maker is a self-sufficient and practical person with a fairly high income, but they buy only those things that are practical and necessary for them at the moment.

When making purchasing decisions, the middle and older generations are mostly guided by the fashion for a healthy lifestyle when looking for information about health, cosmetics and food, and also prefer products that can last longer. The older generation is more skeptical and, in contrast to the younger generation of complete optimism, more pessimistic. This is due to the vast advertising experience and knowledge of the older generation, as well as the inherent conservatism of this generation.

The experimental consumer is constantly looking for variety. These include young and highly impulsive people who spend most of their income on entertainment, experiences, food and clothing. Those consumers who seek approval from others for their actions are insecure people. Such consumers are dependent on the attitude of others towards them, they want to look expensive and stylish, but they cannot afford it and often buy fakes for expensive brands. The surviving consumer is characterized by low income and poor education.

Consumer behavior significantly depends on the goals of the activity. In general, advertising will be able to determine the choice of goods, to the extent that its content coincides with the goals of consumers. In the end, the influence of advertising on consumer behavior comes down to the purchase decision.

Advertising on the Internet and Wi-Fi is a relatively inexpensive and interactive medium that is very popular with companies. After all, by launching advertising companies in the digital environment, organizations reduce production, transaction and advertising costs. The rapid development in the world of social networks, wireless and digital technologies is forcing advertisers to look for new ways to influence the minds and behavior of users. For example, there is a partnership with bloggers or influencers to improve product sales.

Social networks hold a lot of power, because the consumer trusts the images and written reviews more than the descriptions recommended by online stores. Businesses constantly have to encourage consumers to leave reviews and learn how to respond to unwanted reviews. Moreover, by relying and focusing on consumer trends and opinions and taking their complaints into account, the firm creates in consumers the feeling that it adapts to their desires, and this contributes to the formation of loyalty. An important aspect of the influence of advertising on consumer behavior is the impact on the human consciousness and subconscious.

The emotional aspect determines the subjective attitude of a person to information in advertising. Emotions such as sympathy, antipathy, neutrality and contradiction can be observed. If the entire emotional cycle from beginning to end is not manifested in the advertising message, then the advertising message turns into an irritant for the consumer, while there should have been a completely opposite effect.

Color plays an important role in cognitive and emotional perception. It is believed that the human eye can distinguish up to two hundred thousand shades of colors, and the vast majority of these shades we can’t even find names for. Moreover, the information that this color variety carries in itself remains in the subconscious, and it cannot be neglected. The choice of colors and shades of inscriptions, logos is an important part of advertising promotion.

The behavioral aspect includes the conscious and unconscious behavior of the consumer. At the conscious level, the needs, motivation and will of a person are reflected, and at the unconscious level – the intuition and attitudes of the individual.

As a result, advertising acts on the consumer in such a way that it forces him to analyze and investigate the offers and sources of the advertisement, and also convinces him to fulfill the wishes of the seller.

Conclusion

Thus, behavioral reactions to various types of advertising on the Internet and Wi-Fi differ significantly depending on the life cycle, emotional state, type of activity and environment of a person. The further actions of the consumer depend on what method of conveying information in advertising the manufacturer chooses. And the consumer, in turn, pays attention to catchy, short texts and logos, as well as an obligatory component to attract the user’s attention is the image. To achieve this effect, you need to pay special attention to the design and color scheme.

#Y5Media #WeAreEverywhere #advertising #advertisement #wifiads #wifimarketing #wifiadvertising #wifimedia #ads #marketingandadvertising #marketing #targetedads #multiformat #multichannelmarketing #branding #socialmediaadvertising #socialmediaads

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eric-sadahire · 2 years

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I'm American, and I'm sick of hearing that America is the stupidest country in the world.

Personally, I think Europe is the stupidest country in the world...

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parthenope1926 · 3 years

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‘O ssaje?

#remeber #naples #weareeverywhere

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lokerjabodetabekid · 3 years

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From @alfamartkarir_bekasi Halo, Sohib Alfa Karir 😎 Masih ada Lowongan kerja untuk posisi Crew Store (Pramuniaga/Kasir). Kuy apply ke link bit.ly/recruitmentcz01 Apa aja berkas dan persyaratannya? Swipe guys ➡️➡️➡️ Untuk yang belum terpanggil, ditunggu maksimal 1 bulan, mohon bersabar yaa 😊 Hanya pelamar sesuai kualifikasi yang kami info untuk proses seleksi selanjutnya, info akan dikirimkan ke whatsapp/email. Selalu cek ya guys! Hati-hati terhadap penipuan yang mengatasnamakan Alfamart, proses seleksi tidak dikenakan biaya apapun (gratisssss). #alfakarir #weareeverywhere #alfamartforall #alfamartkarir #alfamartkarir_bekasi #kariralfamart #Alfamartbekasi #loker #lokeralfamart #lokerbekasi #lokerjabodetabek #lowongankerja #lowongankerjaalfamart #lowongankerjabekasi #lokerkasir https://www.instagram.com/p/CJHy-O-ndD8/?igshid=1s372gi8smc1p

#alfakarir #weareeverywhere #alfamartforall #alfamartkarir #alfamartkarir_bekasi #kariralfamart #alfamartbekasi #loker #lokeralfamart #lokerbekasi #lokerjabodetabek #lowongankerja #lowongankerjaalfamart #lowongankerjabekasi #lokerkasir

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volleyguy16 · 3 years

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It was so great to have Mary in the studio last week... visiting on one of her layovers from traveling the friendly skies. Thanks for sharing 1hr of your busy schedule with us! #WeAreFamily #OneLove #JetsetterLife #WeAreEverywhere (at Orangetheory Fitness Nichols Hills) https://www.instagram.com/p/CIQpo6-hCbQ/?igshid=6yyqb5ksamp0

#wearefamily #onelove #jetsetterlife #weareeverywhere

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kibenakb · 3 years

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Star wa muziki wa BongoFleva @rayvanny Ametangaza Habari Njema kwa Mashabiki zake juu ya Uwepo wa Album yake mpya, Kupitia ukurasa wa Instagram wa @rayvanny amechapisha picha yenye maneno yanayosomeka "My album 🔥🔥🔥" Hivyo mashabiki wategemee Album Mpya kutoka kwa @rayvanny muda wowote Je, Ni ngoma Ipi Unaikubali Muda wote kutoka kwa Rayvanny #WeAreEverywhere https://www.instagram.com/p/CHvJp8aAfXM/?igshid=x0s2kf3u1vi8

#weareeverywhere

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finecraftsmen · 4 years

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MASONIC TIDBITS. FEAT. BRO. MILLS "GIANT" DARDEN "THE WORLD'S LARGEST FREEMASON". #millsdarden #giant #weareeverywhere #freemasons #masonic (at Fine Craftsmen) https://www.instagram.com/p/CEn3xBfjL44/?igshid=1wtv7am1plygt

#millsdarden #giant #weareeverywhere #freemasons #masonic

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y5mediallc · 2 years

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WIFI Internet & Wi-Fi advertising is a way to influence consumer behavior

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eric-sadahire · 3 years

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People lose 50 million skin cells every day. Most dust particles in your house are made from dead skin cells. That gives new meaning to the phrase “We are everywhere.”

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lokerjabodetabekid · 4 years

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from @alfamartkarir_bekasi Halo, Sohib Alfa Karir 😎 Masih ada Lowongan kerja untuk posisi Crew Store (Pramuniaga/Kasir). Kuy apply ke link bit.ly/recruitmentcz01 Apa aja berkas dan persyaratannya? Swipe guys ➡️➡️➡️ Tips : Persiapkan berkas terlebih dahulu agar memudahkan saat pengisian form. Hanya pelamar yang sesuai kualifikasi yang kami info untuk proses seleksi selanjutnya, info akan dikirimkan ke whatsapp/email. Selalu cek ya guys! Hati-hati terhadap penipuan yang mengatasnamakan Alfamart, proses seleksi tidak dikenakan biaya apapun (gratisssss). #alfakarir #weareeverywhere #alfamartforall #alfamartkarir #alfamartkarir_bekasi #kariralfamart #Alfamartbekasi #loker #lokeralfamart #lokerbekasi #lokerjabodetabek #lowongankerja #lowongankerjaalfamart #lowongankerjabekasi #lokerkasir https://www.instagram.com/p/CG0v_j9nD5f/?igshid=b34cu0wokkea

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volleyguy16 · 4 years

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I wanted to give a shout out to Nicole @nicolearobles for visiting our studio @orangetheorynicholshills several times over the past week. Her energy and drive are palpable! She came in everyday and just killed it! Thank you to @otfsawyerheights and her new home @orangetheoryntx for letting us borrow her for a few days. @lemlovesyou says they just love you at the studio. I can see why! Save travels Nicole... visit us again when you're back in town. #WeAreFamily #IAMOTFSTRONG #ourbrandtravels #weareeverywhere @orangetheorynicholshills @orangetheoryoklahoma @orangetheory (at Orangetheory Fitness Nichols Hills) https://www.instagram.com/p/CDoq--UBBqS/?igshid=cnl4ivp9yegj

#wearefamily #iamotfstrong #ourbrandtravels #weareeverywhere

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tdeus-mog · 4 years

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JUSTICE

"... Justicia, ¿Que es? Según un diccionario es el principio moral que inclina a juzgar según la verdad y dando a cada quien lo que le corresponde, suena lindo, suena perfecto ¿No? Pero ¿en realidad eso pasa en nuestra vida diaria? No sé ustedes pero yo no la veo mucho, si lo pensamos bien, la vida es lo más injusto que existe, personas que hacen el bien y dedican su vida a hacer lo correcto tienen los peores finales, y quienes son abusadores, quienes han matado o robado solo por satisfacción propia no reciben más que regalos y alabanzas, son quienes viven mejor, quienes tienen una vida plena y feliz, ¿a caso eso es justo? He vivido de cerca las consecuencias de un abuso, créanme, no termina para nada bien a quien es la víctima, pero el abusador termina feliz, logra lo que quería, se escuda en que es una "muy buena persona" regalando plata y tiempo a caridad mientras la víctima se pudre en su desastre ¿A qué llamamos justicia? Asesinos y abusadores sueltos, niños en la calle con hambre y frío, animales abandonados en todo el mundo, ¿La vida es justa? No, puedo decirlo a viva voz, la vida NO ES JUSTA, y pueden estar pensando que esto es un desaliento, que esta reflexión no es más que para pensar por días y terminar en crisis, pero no, mi punto no es recalcar algo que tenemos claro todos, no señores y señoras, mi punto es lo que nosotros podemos hacer, es decir, sabemos que la vida no hará nada por nosotros, entonces hagámoslo ahora, vamos a hacer todo, a pelear por cambiar eso, unámonos por ello, no somos pocos los que queremos dar la pelea, pero necesitamos líderes que nos ayuden a sacar la voz, las personas que no hablan no es que no quieran, es que no pueden, están atadas por una sociedad de mierda que les obligó a acatar sus reglas dejándolos marginados, yo soy una marginada, a mí me callaron, pero no más, ahora quiero cambiar ese vacío de justicia que tengo en mi, llevo más de 10 años, es hora de hablar LET'S TALK . Seremos marginados pero no estamos solos, y si la supuesta justicia no hace nada pues haremos presión, no nos volverán a callar, la vida ya es injusta, pero los grandes líderes y los machistas y los homofóbicos y los racistas no nos callarán, no más, si podemos cambiar aunque sea el 1% de la injusticia ¿No vale la pena intentarlo? Este es para ustedes, compartan esto, cuenten sus historias, si me mandan testimonios los subiré anónimamente, hablaremos todos y nos apoyaremos, hablen de las injusticias que han tenido que vivir, serán escuchados u escuchadas ❤️"

#stop #justice #lets talk #weareeverywhere #foryou #somospueblo #juntas somos más fuertes

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finecraftsmen · 4 years

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MASONIC TIDBITS. FEAT. NAT KING COLE #natkingcole #curiousfact #masonry #freemasons #weareeverywhere #brethren (at Fine Craftsmen) https://www.instagram.com/p/CDnG5PPscRI/?igshid=119qp5lv0wyx2

#natkingcole #curiousfact #masonry #freemasons #weareeverywhere #brethren

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myenemyjewelry · 4 years

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CHRISHABANA FOR AFAAF AUCTION. Swipe Left. Hey everyone, we joined a super talented group of creatives and donated a couple of pieces from our #chrishabana collection for auction for the Artists For Asian Americans Federation Fundraiser! - swipe left to see our contribution and go to www.afaaf.org to bid! The @artistsforaaf is an organization that provides support to Asian communities and combats the increasing Anti-Asian sentiment that has exponentially grown in the wake of the #coronavirus . I’m happy to support them and hope you all do the same! Www.afaaf.org #weareeverywhere #yellowpower (at New York, New York) https://www.instagram.com/p/CAbsTYjnGCj/?igshid=fwi0l024vdfr

#chrishabana #coronavirus #weareeverywhere #yellowpower

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y5mediallc · 3 years

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Why Wi-Fi Interactive ADS?

Wi-Fi ads reached to a new level by offering interactive advertisements and increasing user interaction during the Wi-Fi login journey. Y5Media enhanced the user engagement by offering questionnaire, multiple choice Special Offers, puzzles and vouchers.

What brings interactive ads in Wi-Fi networks?

Classic Wi-Fi ads that you just need to look at are a thing of the past. It is being replaced by interactive advertising, which encourages the user to interact with it and get positive emotions. Due to gamification, such advertising can become not just a communication tool, but also a contribution to the entertainment or educational experience of a person.

How interactive ADS work on Wi-Fi networks?

Interactive communication can be found on offline and online platforms. This ad format is especially popular among giant brands. For example, for the premiere of the new season of Stranger Things, Netflix has reproduced locations from the series in different parts of the world. This news feed created excellent conditions for maximum engagement of the target audience: the world’s media wrote about it, a special hashtag appeared on Instagram, fans independently generated photo and video content on their social media pages, and much more.

When it comes to interactive communication online, Nike recently announced an app that accurately measures the size of a foot according to universal global standards. Even before that, its competitor – Adidas – announced that it plans to take the original line completely online. Create an application that will allow you to travel through collections in real time, try on things, and arrange delivery in two clicks.

In addition to interactive advertising on the Internet and applications, interactive communication can be effectively used in Wi-Fi advertising. Imagine, while connecting to a free Wi-Fi network in an institution or store, a person does not just get acquainted with advertising content, but directly interacts with it. Feeling their practical contribution to the process, the client will be more actively involved in advertising communications.

Experience of WiFi interactive ADS?

We can simply show the user an information banner about the discount, or it is more effective to lure him using a game format: motivate him to interact with the smartphone’s touch screen to get a discount. How we did it in one of our cases. During the winter sales season, we broadcast a frozen screen to our customers.

Gamification consisted in encouraging the user to erase the “icy zone”, for which he would receive a prize – a discount in the store. The interactive from this case worked great: customers more often used a discount promotional code in comparison with other types of advertising communications.

Gamification & Wi-Fi networks?

Gamification trends are growing, interactive advertising is intensively replacing traditional ones. It is not surprising if, according to the calculations of sociologists, in 2015 the average person faced three thousand advertisements a day. Even then, every second person had banner blindness – along with this, what level of psychological protection from advertising content do people have now, what do you think? That is why global brands often resort to interactive – so that a person not only pays attention to advertising, but also interacts with it, feels involved in the history and development of the company. Judging by the experience of Nike, Adidas, Netflix, H&M, IKEA and a number of other global companies, interactive advertising is a format that will not only tell about a product or service, but also cause positive emotions in the client and thus,

FREE WIFI WIFI ADS WIFI ADVERTISEMENT WIFI ENGAGEMENT

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