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dianawinchester03 · 3 months

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Supernatural Series Rewrite (Dean Winchester x Reader) by @dianawinchester03

Prologue - Enter Y/N

Series Masterlist

Y/N's POV

I straighten out my shirt,sighing as I watch the corpse ignite into flames in-front of my eyes.

Salt and Burn. Check. The chilly air in the cemetery engulfs my body, I warm my hands over the burning corpse, rubbing my hands together to gather the heat.

Internally rolling my eyes, I pick up my duffle bag and make my way towards my bike. My pride and joy. Quinn's a Harley-Davidson VRSC. I named her after my favorite DC Comic book character, Harley Quinn. Original huh?

Breaking me out of my thoughts I hear my phone ring. Fishing my phone out of my pocket as I lean against Quinn. Rolling my eyes, I answer roughly after seeing the contact.

"I'm alive, f/n" I say hastily. I could practically hear the frown crease on my fathers face with the way I answer. Don't get me wrong, I love the man but boy can he be a pain. "I'm glad to hear you're okay baby....how're things" He asks.

I pull my bottom lip into my mouth answering "Everything is fine, I just finished a quick salt and burn of an old pastor who had been terrorizing atheists" I chuckle ironically at the fact. Like father like daughter, my dad chuckles over the phone. "Wonderful, I knew you'd do well on your own" He says lightly.

"Is that so?" I say sarcastically. "Aren't you the same one who said, and I quote, 'Don't come back if you go out there on your own, don't call, don't text, pretend I'm dead' " I mock his rugged voice as I quote his words to me two years ago bitterly. Granted he's called me every so often since our falling out but I haven't dared called him.

Flashback

September 2003

"Daddy I'm 20 years old! I can hunt in my own. I've been doing it since I've been in diapers!" I yell frustrated at my father. "You better watch your tone with me! Who the fuck do you think you're yelling at!?" He screams back at me causing me to flinch.

"You're not ready! I know the shit that's out there in the world and I'd prefer if you and I do it together. There is no reason we can't hunt together!" He yells in my face, causing me to flinch in habit.

"Your obsession with finding the thing that killed mom is the reason I can't work with you" I say harshly. The look on his face alone, scared the crap outta me. When I was younger, anything he said would scare me. I'd listen to him and follow his orders like a good little soldier but I'm sick of it.

Two decades of this crap, it was bound to happen. My mother died in my nursery when I was six months old. Pinned to the ceiling just like Sam's mom, only a couple months after Mary died, my mom died.

Mom and Dad were childhood friends with Sam and Dean's mom. They bonded through all of them coming from families of hunters. Basically my parents were childhood sweethearts which honestly touches my heart.

After knocking back a few, dad could tell the story of when he fell in love with mom a million times. He loved her with everything. I always wondered if I'd have something like that. Frankly, I don't believe love like that exists anymore.

My mother was also a psychic, a powerful one too. She basically had these abilities like seeing into the past/present/future, moving objects with her mind, summoning/binding ghosts and reading minds. Psychics develop their abilities by 18. She could even communicate with the dead.

She and my dad hunted together after meeting and settled down in Lawrence, deciding to have a family. Giving it up for the apple pie life. Honestly sometimes I think my dad's disappointed at the fact that I'm not like my mother.

"So you don't care about your mother then?" He says back to me coldly, rage dripping from his voice. "I never said that dad! I just can't deal with you every single goddamn day breathing down my neck. I love you so much daddy but shit! I can't take this anymore" Tears prick at my eyes as I pick up my helmet and army green duffel bag. I throw on my leather jacket and head for the front door.

Jumping on my bike, before I could put on my helmet I hear his yell from the safehouse. "Listen to me and listen to me good Y/N L/N. Don't come back if you go out there on your own, don't call, don't text, pretend I'm dead". My heart jumped out of my chest, my helmet clutched to my side. Angrily I wipe my tears away from my cheeks "Fine". With that I snap my helmet on and make my way out of the driveway and into the night.

Present Time

September 2005

My father sighs heavily over the phone because of my habit to hold a grudge. I was surprised last year when he called me for my birthday to say the least. Since then, he's called me every so often. "Listen baby, I didn't call to argue. I just wanted to make sure you're okay"

"I'm fine dad, look I've gotta go. I'm hungry and tired. Okay? We'll talk whenever" Without letting him say another word, I hang up. You might think I'm being harsh but if you've lived a day in the life of my childhood, you'd be just as angry as me right now.

I straddle my bike, placing my helmet on my head. The roar of the engine fills the quiet cemetery, revving the engine I make my way towards a local dive bar to pick up some grub and hit the hay.

________________________________

"Say your prayers little one,

Don't forget my son,

To include everyoneeee"

I jump awake hearing the beginning guitar riff and first couple lyrics of "Enter Sandman" by Metallica from my phone. Without looking at the contact I click decline, turning over to see the handsome naked man next to me. I slightly jump before realizing he's the guy I met at the bar. I'm not one for constant one night stands but sometimes I need a release. Especially after that call with my dad. I groan from the pounding pain in my head. Great, I'm gonna get a bitch of a hangover.

Sighing I check the time. 3:33 am. Who the fuck would call me at this hour? It's a bit creepy no? I put my phone back onto the nightstand and wrap my arms around my mystery man, resting my head on his chest. Mark? Mike? Im not sure. He stirs a bit but eventually falls back asleep. As if on cue my phone rings again.

I let out an exhaustrated groan before turning over and answering my phone. "Whoever the fuck this is. you better have a damn good reason to be calling me at this ungodly hour because I am *this* close to reaching into this phone and going all terminator on your ass!" I whisper yell angrily into my phone while I hastily put on my flannel, buttoning it up and slipping on my panties as I was still naked.

The deep humorous chuckle that I, all too well recognize echo in my ear. "Sorry princess, didn't mean to interrupt your night. I've been trying to call you for weeks and couldn't get a hold onto ya" My heart flutters at the sound of Dean's voice, he's one of my best friends. He's always called me "princess" and I've always called him "charming". His brother Sam and me have always been closer, being the same age and all. Me and Sam shared a stronger bond.

Where as Dean and me....there was never a Dean and me I guess. He's sees me as a little sister but while growing up I had a slight crush on him. I always reminded myself that he'd never see me like that so I just discarded it. One thing for sure, he's always protected me when necessary. Same with Sam, he's like a brother to me.

Growing up Dean teased me and Sam all the time, joking calling me his little girlfriend. Saying we'll get married and all that crap. But me and Sam came to the conclusion that we are just friends. Hell. We're basically siblings.

It's kinda bothered me knowing I had a crush on Dean but that died down when I hit my teens and puberty. We all grew up together going from motel to motel to Bobby's house to motel over and over. Our dads were hunting partners, my dad would leave me with Sam and Dean.

Dean always in charge of course, John made sure to enforce that. I tried my best to help Dean out because no kid should have that much responsibility but he'd always say "I've got it" or "It's okay y/n/n, just go play with Sammy". I love those boys with all my heart.

Last I'd seen Dean for my 21st last year, he took me out and I quote he wanted to be "the first person to see me take my first legal drink".

I turn around to see Mark/Mike stirring in his sleep again, grabbing pack of cigarettes and lighter I walk towards the door and unlock it, stepping outside the sleazy motel room. I respond to Dean "Jesus Christ Dean, it's 3 am" I roll my eyes as I flick my lighter, putting one of the cigarettes to my lips, lighting it and taking a puff.

"Like I said, been trying to reach ya but you're basically a ghost" He says ironically. "Sorry man, I've been trying to avoid pops" I say, taking another drag. "Yeah I actually called him to get a hold onto you, told me you hung up on him. Kinda cold not gonna lie" Dean says lightly chuckling and it all clicks into place, that's why my dad called me.

"Shit, my bad. How have you been? You alright?" I ask worried, leaning against the door of my room. I just know he has that shit eating signature grin on his face when he hears my tone. "Awww is the Princess worried about me" He teases. "You better watch that tone before I hang up on you too" I mock threaten, teasing him back, trying to fight the smile on my face.

I take a drag from my cigarette that's nearly done as he dramatically gasps "You wouldn't dare" He say's melodramatically like an old lady in a soap opera and I laugh "Try me, Winchester" I chuckle as we share a laugh. "It's good to hear from you, Charming. What's the problem though? I know it has to be serious for you to call me at this hour" I queried, waiting for an answer.

"It's Dad, Y/N. He's gone on a hunting trip, and he hasn't been home in a few days" He says, his voice somber. "He went on a case and hasn't updated you? That's strange" I say as I out my cigarette on the door still, now leaning against the railings over the ground floor of the motel.

"I'm on my way to California. I'm gonna grab Sammy from Stanford and head over to Jericho. That's where dad was working his case. You wanna tag along?" He asks hopefully. Without hesitation I say "I'm in Phoenix, just finished a milk run. If I leave as soon as sunrise I can make it for probably the next morning with a few pit stops"

"Great! I'll see you soon princess" He says flirtatiously. "Yeah yeah whatever Charming" I say chuckling "Wait did you say you're gonna grab Sammy? Have you guys talked since...." I ask cautiously. "Nah we haven't, but I'm hoping to change that. Have you?" He asks now sounding a little down. Truth is, I've talked to Sam a couple well times since he left for Stanford a couple years ago. I supported his decision to leave hunting and live a normal life. It's all we've ever talked about as kids.

He's updated me on his life at Stanford, he's got a girlfriend now. Jessica Moore, boy is she gorgeous. My little Sammy is all grown up. Ignoring the fact he's a couple months older than me and never lets me live it down but that's besides the point. He's happy and I feel bad that Dean has to go get him, but his dad is missing. They always butted heads but if it were me I'd wanna know. He needs to know.

"Yeah a couple times..." I say softly. "He misses you Dean" I add, trying to reassure Dean, knowing him he's probably overthinking going to see Sam. Dean sighs heavily before saying "I do too. I miss you as well you nutcase" I smile at this before replying "I miss you too you asshat. See you tomorrow?"

"Yeah, see you tomorrow" He says and with that I hang up. I walk back into my motel room to see Mark/Mike still asleep on the bed. I gather my things, tossing them into my duffel bag. After taking a shower I wait a couple hours for sunrise so I can leave.

Right as I'm about to pick up my helmet Mark/Mike wakes up, causing me to freeze. "Didn't take you for a dine and dash type" he says chuckling. I laugh as well "I'll take that as a compliment, I'm actually on my way out to meet a friend. It's important"

"That's cool, it was nice meeting you Y/N" he says nicely before laying back on the bed "You too Mark" I say back smiling, his face drops "It's Max". Crap.

Authors Note

HOLY SHIT! I'm so excited I can't. If you haven't noticed this is my first fanfiction, not my first book. The others I've deleted because they were embarrassing and I wrote them when I was 12 lol.

This book however, I plan on sticking to it. I've been contemplating doing a series rewrite on Supernatural for monthssss. Honestly I've read so much and there are plots I loved but also hated in some. So I decided to add a bit of a twist on mine.

I really hope whoever decided to read this that you like the plot I'm going with and I'm sure you've noticed that y/n is a little cold towards her father. I'm gonna be honest, I'm writing based off my my experience with my dad.

I do plan on developing their relationship but in the later episodes/chapters. Whoever is reading I just want to say thank you for giving my book a chance and I do hope you like the plot I am going to use for y/n's story.

As I am bisexual, I've been thinking about making y/n bisexual also but I know there's a lot of straight girlies on Wattpad. So I'd like to know your opinion if I should add that fact. Also I know Harley-Davidson VRSC came out in 2006 but this is a fictional book so let's just pretend it came out in the 90s or something lol.

Side note.

Y/N- Your name

Y/N/N- your nickname

F/N - your father's name

M/N- your mother's name

Xoxo

#spn #dean winchester #supernatural #sam winchester #dean winchester x female!reader #dean winchester x you #dean and sam #dean winchester x reader #dean winchester fanfiction #dean x reader #sam and dean

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harleydavidsonbikepics · 2 years

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Harley Davidson Colors

Please don't use this image on websites, blogs or other media without my explicit permission. © All rights reserved Harley-Davidson (NYSE: HOG, formerly HDI), often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression. Harley-Davidson also survived a period of poor quality control and competition from Japanese manufacturers. The company sells heavyweight (over 750 cc) motorcycles designed for cruising on highways. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper style of motorcycle. Except for the modern VRSC model family, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. Harley-Davidson's attempts to establish itself in the light motorcycle market have met with limited success and have largely been abandoned since the 1978 sale of its Italian Aermacchi subsidiary. Harley-Davidson sustains a loyal brand community which keeps active through clubs, events, and a museum. Licensing of the Harley-Davidson brand and logo accounted for $40 million (0.8%) of the company's net revenue in 2010. en.wikipedia.org/wiki/Harley-Davidson Harley Davidson Colors Posted by ArtOnWheels on 2012-03-18 07:14:26 Tagged: , Harley Davidson , Harley , Motorcycle , Bike , Motor , Engineering , Colors , Art , Power , City , Frankfurt , Bikers , Lifestyle , HOG , USA , American , Design , Harley Davidson London UK Read the full article

#American #Art #Bike #bikers.#City #Colors #Davidson #design #Engineering #Frankfurt #Harley #HarleyDavidsonLondonUK #Harley-Davidson #Hog #lifestyle #Motor #Motorcycle #Power #usa

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strictlyfavorites · 2 years

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Harley-Davidson VRSC

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cointahmin · 10 months

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motorcyle-accessories · 11 months

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REAR AXLE COVERS KIT FOR V-ROD 02 – UP HARLEY

SMA Rear Axle Covers Kit For V-Rod 02 – up Harley Motorcycle Chrome Aftermarket Rear Axle Covers Material: Iron Position On Bike: Rear The axle cover blends into the unique styling of the rear swing arm and covers the rear axle and axle adjuster for a finished look. Installation instructions not included. Fitment Fits Harley 2002 – later VRSC models. Package Included Left and Right Axle Cover

#bike accessories #motorcycle #axle cover

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manofthefunhouse-blog · 1 year

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Check out this listing I just added to my Poshmark closet: 32109-08C Kit EFI Super Tuner Screamin Eagle 01 newer Harley Davidson Race.

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nervousbearcrypto · 1 year

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loadcryptopost · 1 year

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rinoyam · 1 year

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Analysing consumers’ psychological association with the brand-Harley Davidson and understanding attitude formation leading to strategic branding decisions.

Harley Davidson was founded on 1903 in a small town called Milwakee in America. The company was started by four young men named William S. Harley, Arthur Davidson, Walter Davidson, and William A Davidson. The beginning of the company was not simply a starting of motor cycle company but a life style that changed the life of millions. Their innovation and imagination spread across the boarders and is a inspiration to millions of people who think of a comfortable long drive.

The first model Harley and Davidson designed completed in 1903. While the test was mostly successful, the bike was unable to climb hills without the rider providing pedalling assistance. So they did not stop there on the next year their next design was ready with 450 cc power and was able to go anywhere. This model model completed in 1904, and immediately they entered the bike into a local motorcycle race at the State Fair Park, where it got fourth place.

By 1906 they started their first factory and moved the production to the place. And later their growth was rapid and constant. The company produced over 20,000 motorcycles for the US military during World War I. And as one of only two American motorcycle companies to survive the Great Depression, Harley-Davidson also played an important part in World War II. The company produced over 90,000 motorcycles for use in the war. Harley-Davidson was awarded two Army-Navy “E” Awards for Excellence in Production, in honour of their efforts during the war.

Harley Davidson was not a simple motor cycle to ride but a life style and culture to be followed. As most of the users of the bike was military and policemen the image of bike was a beast and notorious. The bike became also a symbol of law breaks. The organization generally advertised heavyweight, air-cooled cruiser bikes with motor relocations more prominent than 700 cc, yet it has widened its contributions to incorporate more contemporary and centre weight Street stages. In India, the price of a Harley Davidson bike varies from Rs. 7.69 Lakhs to Rs.18.25 Lakhs.

unlike other bike users the difference of Harley Davidson bikes is its loyal customers. The bike means a lifestyle so this force only loyal customers to be customers. The company also spend millions of dollars on its road shows and loyal rider clubs which helped the brand to get attention of young and middle-aged men of America and to become an icon in the history of American culture. In fact, the image of the Harley rider spread the idea of power, authority and freedom. The popular slogan “God rides a Harley” further stretches the image.

In India in 2009, there was a high brand awareness of Harley-Davidson, but awareness does not always translate to relevance. Anoop Prakash, was selected to head the company’s expansion on the sub-continent as MD of Harley- Davidson India. The company began in India in 2009 based in Gurgaon, Haryana. Harley-Davidson is introducing 12 models in India from the range of five motorcycle families, namely Sportster, Dyna, VRSC, Softail and CVO. Later due to low sails the company had to stop its manufacturing.

Problem definition

Though having great history and background with amazing models of bikes Harley Davidson was not able to grow in India as expected. Its demand and sails went low as it had no other option to discontinue the production in India. Harley Davidson in India failed to fully understand the customer perception of bikes and brand. The brand also was not able to understand the Indian concepts and dreams of bikes and to failed to offer the best choice for the customer taking consideration of cultural, economic and concepts of Indian customers.

The low demand for the Harley Davidson bikes was due to the company’s failure to understand the bike customers in India. The better understanding of psychological associations the customer might have on brand Harley Davidson and the consumer attitude will help the company to come up with new managerial strategies and decisions to perform well in the market.

Theoretical framework – definition and explanation

The psychological association one has to a brand or product will determine whether that costumer will buy the product or not. Every customer will have an attitude towards a product or brand. It can be either positive or negative. The positive attitude one has towards a product will force that customer to buy that product and positive attitude towards a brand will force that customer to buy the product of that brand only and also force to continue even later with the brand. An attitude towards something is formed by many things like news, perception, using experience, social and cultural background, image of the product or brand, etc.

Understanding the potential customer is one of the basic things to be done while marketing a product or brand. Using means to change and confirm a positive attitude towards a brand will also offer stable and loyal customer for the brand and product.

Tri-component attitude model is one of the tools used by the marketers to understand the customers’ attitude. This help them to come up with managerial decisions on how to market the product and how to design the product and branding. The tri component attitude model states that the attitude a person will have three elements cognitive (knowledge), affect (feeling and emotional) and the conative (action).

Cognitive

In the tri-component model cognition model consists of knowledge of consumers about the products offering and the marketing mix. Consumer attitudes are formed on the basis of past experiences and the information received from market sources, news, articles, family, friends, peers etc. This information shapes the beliefs and opinions, where the consumer starts to observe that the product or brand possesses certain qualities and characteristics that lead to certain outcomes. The beliefs and opinions get strengthened, and leads to attitudes. This cognitive or knowledge component leads to the affective or emotional component.

Affective

The affective or feeling component contains the emotional component of attitudes. This situation or component shows emotional states that are positive, neutral or negative to ward a object or position. In marketing terms, it denotes to the feelings of the customer about a product or brand and its offering and the marketing mix. This component is formed by that cognitive elements. This means that the knowledge one has about something will later lead him to some belief on that product. Some reactions will be stored in our memory and will be recalled later in the future when we make decisions related to the impressions. And this impression will impacts future decision making about a product or brand.

Conative

The conative or the behavioural element of attitudes shows the outcome of an attitude. As attitudes are formed out of psychographic components, they cannot be seen. The first two components of cognitive and affective are not expressive of attitudes only this third component through which attitudes can be inferred. The conative part of attitude is that which help some one to act in a given manner. Unlike the other two elements this is more action oriented. cognitive and affective components shape the conative aspects and they force a person to act in a certain way. In our case it is this part that make the customer to purchase a Harley Davidson bike.

Discussion guide

How will you describe a bike or what are the features you think a bike should have?

What is the image come to your mind when you think of a Harley Davidson bike?

Do you own or owned any Harley Davidson bikes? If yes why did you choose the bike and the experience, if not, why did ever not bought any Harley Davidson bike.

Which is your favourite bike brand? If it is Harley Davidson why? If not, what is the speciality or difference of that brand from Harley Davidson?

If you get chance to customize a Harley Davidson bike what features will you add to it?

if you are a current user are you planning to continue with the brand? If not, will you switch to Harley Davidson if you had the resources and chance to do the same?

Transcripts

Respondent 1

The first respondent said that the bike should be easy to ride, more mileage, and stylish.

He thinks of long journey when think of Harley Davidson bikes.

Not owned because it is high cost.

Hero, easy to ride in cities and more mileage and less priced.

Will add less price, more mileage and to use daily.

Switch only if above mentioned features are added.

Respondent 2

Comfort, mileage, secure

He thinks of manhood and long journey when think of Harley Davidson bikes

Not owned, because of high price.

Royal Enfield, less price, more mileage

Will not customize as it is unique.

If have enough resources will move to Harley Davidson.

Respondent 3

Bike should be fast, and balance, and stylish.

Tours and long journey.

Not owned because of high price.

Yamaha, because its spots bikes are better than Harley Davidson.

Light weight and sports features.

No will continue with Yamaha bikes.

Respondent 4

Comfort and easy to ride and style.

English movies, and street fights and men with huge body masils.

Not owned because of high maintains charges and lack of experts in the near location.

Royal Enfield because easy to get parts and people to repair. And easily accessible and low priced.

He thinks that it is not good to customize because the it has different qualities.

Yes, will switch.

Respondent 5

Fast, reliable, stylish, more mileage

Long journey, and tours.

Not owned, because of high price, and lack of parts, and low mileage.

Honda because good for daily use, less price and more mileage.

Customize for both long journeys and daily use.

Only if have extra bike for daily use and will use Harley for tours.

Respondent 6

Comfort, style, mileage, power.

English movies, long journey, comfort.

Not owned, high price and lack of experts in the location for maintains.

Both Harley Davidson and Royal Enfield because both gives comfort ride for long rides, gives a feeling of manhood, but Royal Enfield is more economical and easier to maintain and has more mileage.

Will add features for daily use as well.

Yes, will switch to Harley Davidson.

Analysis

The psychological association the customers has on Harley Davidson proves some of the reasons for the failure of Harley Davidson in Indian market. One of the most important reason of the failure is because they tried to approach the Indian market same as of American bike market. Most of the interviewees believed that they associate the Harley Davidson with English movies and long journeys. People’s perception on Harley Davidson is mainly caused by their knowledge about the life style of America. Like they are people who always go long rides and also believes that the bike is not mainly for youth but for those aged between 30 to 45 and people with huge masils.

The management in India failed to change the view of the people that this bike also can be used by youth. And the people also believed that this bike is only good for long journeys but not good for daily life. Indian bike market is different from that of America as Indians mainly use the bikes for daily use. So more than riding comfort they also look for more economic bikes with more mileage and less maintains cost and less price.

In Indian market people who do not have car to buy go for bikes but in the case of Harley Davidson it cost same as of some of the economic cars available in India. And people also look for city ride comfort which a Harley Davidson bikes can’t provide as they are more than 700 cc and weights more than the other bikes.

Other challenge to the Harley Davidson bikes is the lack of reach in remote locations. The brand failed to provide easy access to people of all cities and also has a lack of experts to maintain the bikes. The parts also cost more than that of the other bikes available in India.

Customers also has a prejudice whether these bikes are suitable for Indian environment and roads as the brand is a foreign origin.

One of the other reasons of failure of Harley Davidson is the presences of Royal Enfield in Indian market. Royal Enfield has more historical background in India than Harley Davidson. As in America Harley Davidson got good orders for their military purpose same is with Royal Enfield in India. These orders have enabled the brands to gain more trust from people. And Royal Enfield bikes proved to be more apt for the Indian roads and are also economical than Harley Davidson bikes.

The familiarity and acceptance of Royal Enfield rider clubs in India also caused the low demand for the Harley Davidson’s bikes. One of the reasons of success of Harley Davidson in America is its rider clubs which was not that strong in India. But rather Royal Enfield rider clubs were stronger in India.

The image of Harley Davidson made the youth to reject those bikes as their demand was more for sports bikes which are faster, cheaper, light weight and economical. The brand also failed to attract the youth customers in India.

Theoretical and practical implications

The Research helps to understand the image customers has on Harley Davidson bikes. This attitude of the customers can be used for the further analysis of the performance of the company and its products. This insight also can be used to make further managerial decisions to improve the competency of the company in Indian market. The attitude of a customer determines the future decisions the customer makes on any product or brand.

Though the concepts of Harley Davidson bikes had demand in India the team failed to make that as real market. In India the team failed to understand the importance of price in the consumer behaviour of Indian customers. The brand could design bikes which are more economical not only in terms of price but mileage, maintains cost etc.

The accessibility of the bike also was limited the brand had to start showrooms in most of the major cities and also had to make sure the presence of experts and availability of parts even in remote places. As these bikes are heavily used for tours and off-road rides it is important that the customer should find means to get bike repaired on the ways. The brand could make more partners to reach to maximum customers as Royal Enfield does.

The brand also needs to make use of digital advertisements and social media t change the perception of the people as the bike also can be used for daily use. The brand also should design bikes for daily purpose without damaging the image people has on the brand. Because many customers believe that it has unique characteristics it should not be changed but also need to make needed changes to meet the needs of the customers.

Brand also should focus on its rider clubs as they do attract the youth. The brand should enable these clubs to compete with the clubs of Royal Enfield so that the reach can widen. The brand also needs to consider Royal Enfield as its major competitor and need to make strategies to gain customers.

#consumer behavior #branding #marketing

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