#toughmothers

[croconanaluvsu-blog]

Ring, ding, ding, ding, ding, #CROCONANAPHONE! Have you heard? @jasonporath made the awesome series called @rejectedprincesses! I saw him today at @rosecitycc! He's awesome and so are his books #RejectedPrincesses and #ToughMothers. I seriously cannot gush enough about this series. I read it when I'm feeling down and out and need a pick me up. Those days when I'm told to be quiet because I'm too loud, or those days where I run into a #wellactually! It was such an honor to meet someone who, in my mind, is doing a service to our society putting these stories to paper! Who is your favorite rejected princess?! #rccc2018 #rosecitycomiccon #webcomic #comics #convention #oregonconventioncenter #conventionlife #adventuresofcroconana #croconana #bananaphone #sorbetjungle https://www.instagram.com/p/BnhuidkBqe2/?utm_source=ig_tumblr_share&igshid=myntnqnk2h94

#croconanaphone #rejectedprincesses #toughmothers #wellactually #rccc2018 #rosecitycomiccon #webcomic #comics #convention #oregonconventioncenter #conventionlife #adventuresofcroconana #croconana #bananaphone #sorbetjungle

[jamashea]

@rejectedprincesses !!! I finally got my books in the mail! Pretty sure someone in USPS was reading them. Can't wait to start reading the stories!!! #rejectedprincesses #jasonporath #thepastisfemaletoo #toughmothers https://www.instagram.com/p/BoKMFJAHhWZ/?utm_source=ig_tumblr_share&igshid=13w5v2b1894cs

#rejectedprincesses #jasonporath #thepastisfemaletoo #toughmothers

[michaelbaileywriter]

This week's reading material. #neilgaiman #michaelreaves #interworld #cheriepriest #brimstone #arthurconandoyle #sherlockholmes #kimnewman #annodracula #onethousandmonsters #jasonporath #rejectedprincesses #toughmothers https://www.instagram.com/p/BmjYRmRgg-c/?utm_source=ig_tumblr_share&igshid=1jjsqmlrw59xb

#neilgaiman #michaelreaves #interworld #cheriepriest #brimstone #arthurconandoyle #sherlockholmes #kimnewman #annodracula #onethousandmonsters #jasonporath #rejectedprincesses #toughmothers

[doulacollective]

The words on this dad's shirt are perfect. She is a tough mother. Like all mothers, however they birth. The depths women reach down to so they can birth their children, however they birth, is incomparable. Their strength, courage and their love is carnal, raw and real. 📷by @modernstorytog #toughmudder #toughmother #birth #labour #labor #cesarean #vaginalbirth #strength #love #devotion #power #courage #bravery #birthphotography #birthart

#toughmudder #toughmother #birth #labour #labor #cesarean #vaginalbirth #strength #love #devotion #power #courage #bravery #birthphotography #birthart

[wordupat]

What One Tough Mother can teach us about guts and advertising

Looking for an inspiring business book and biography? Read “One Tough Mother: Taking Charge in Life, Business and Apple Pies”, the story of how legendary business woman Gert Boyle and her son Tim took Columbia Sportswear from a locally known company to globally successful empire.  The catch? Gert didn’t have any internships, entry-level jobs or grad school. Nope. When her husband died unexpectedly, she went straight from 21 years of being a stay-at-home mother to running the family business with her college-aged son Tim.  Her courageous, B.S-free, and totally authentic approach to life and business are hugely inspiring.

 And as a long-time advertising agency brat, I was completely smitten by credit and respect she gave to Portland-based agency Borders Perrin Norrander for the bold work they did to differentiate Columbia Sportswear. At a time when the industry was dominated by men, Bill Borders, Wes Perrin, and Mark Norrander had the foresight to recognize that Gert’s toughness and motherly love could be a tremendous asset.  Ever-practical, Gert and Tim first ran the work by some of their most-trusted, most reliable customers to validate the approach.

They did, and “The Tough Mother” campaign took hold, helping the world see Columbia as not just another outwear company featuring pictures of gorgeous people doing the impossible, but establishing it as the company where the cranky and crochety old broad made sure that they were getting a good product at a fair price.  

Running for over two decades, the work was quirky and hugely memorable, going to great lengths to prove all Columbia products are thoroughly tested. In one commercial, Gert has her son Tim test waterproof apparel by literally going through a car wish. Or, to demonstrate how wind resistant Columbia gear is, Tim gets strapped to a car roof and drives through a snow storm. And, to prove the gear is meant for extreme cold, Tim rides with the sled dogs.

This image of frugal, extracting Gert took hold���especially because it was so true. Product, brand, and human insights all aligned—Columbia products are tested tough, the brand exists to protect people from the elements, and buyers want to feel like someone really and truly has our backs in the way a supportive mother does. Like Gert.

The campaign was awesome—and so is the fact that Gert spent nearly an entire chapter of the book giving much of the credit to the company’s dramatic rise in sales to the campaign. She willingly admits that it “was the best decision we ever made”.  To see a Chairman of a global empire acknowledge the role their brand agency plays in their success demonstrates the kind of respect Columbia has for their agency partners. No wonder the work has been so good.

Gert ends the book asking for readers to create a “Gert-ism” to share. Think of this as a headline for the now retired “Tough Mother” campaign. I can’t resist the invitation, so this one’s for you Ma Boyle:

Step away from your screens and go play outside!

And she’ll make sure you don’t have any excuses!

#columbiasportswear #Toughmother GertBoyle borrdersperrinnorrander

[bluesandtextiles-blog]

My favorite Polar Bear family 😂😍😘 love finding older photos you have forgotten about, that put a smile on your face!!! Cutest lil family everrr 🐻 #mama #papa #familyshirts #etsy #handmade #papabear #one #newbabygirl #comingsoon #birthday #smashcake #stpetersburgflorida #dtsp #tampa #cutefamily #friends #momshirt #toughmother #giftformom #mommyshirt #friendswhoarefamily (at Saint Petersburg, Florida) https://www.instagram.com/p/BuFgRGtAv2s/?utm_source=ig_tumblr_share&igshid=fq9anpnzlhc9

#mama #papa #familyshirts #etsy #handmade #papabear #one #newbabygirl #comingsoon #birthday #smashcake #stpetersburgflorida #dtsp #tampa #cutefamily #friends #momshirt #toughmother #giftformom #mommyshirt #friendswhoarefamily

[cellardoorbookstore]

Huge thanks to @jasonporath for joining us yesterday! In case you missed his reading (in which case, you really missed out), be sure to pick up signed copies of #ToughMothers with an exclusive alternate cover! #rejectedprincesses #history #feministhistory #authorevent #signing #indiebookstore #shoplocal #thisismybookstore #localauthor @deystreet @harpercollinsus (at Cellar Door Books)

#toughmothers #localauthor #thisismybookstore #history #signing #rejectedprincesses #indiebookstore #feministhistory #shoplocal #authorevent

[ireadergosumveritas]

Bought this awesome book and met the author at @mystgalaxybooks during their 25th birthday celebration for a Mother’s Day present! “Tough Mothers” by @jasonporath is an “illustrated guide that brings together the fiercest mothers in history—real life matriarchs who gave everything to protect all they loved.” Swipe to see the dust jacket, awesome author signature, and stamp! #toughmothers #jasonporath #illustratedbook #womeninhistory #worldwidewomen #mothersday

#illustratedbook #toughmothers #jasonporath #womeninhistory #mothersday #worldwidewomen

[amandapunchnkick-blog]

Me and my best girl and fav drill partner @lizmh22 after Spartan night at the gym. She's the kind of mate who will tell you, "C'mon, hit me harder!" during bare-knuckle drills where you take turns gutt-shotting each other. The kind who will take a hard kick and be like, "That was awesome!" #bestpartnerever #muaythai #muaythaigirls #toughmother #spartannight #hitmeharder https://www.instagram.com/p/BnJWLitHukb/?utm_source=ig_tumblr_share&igshid=16yrs6e3irpyn

#bestpartnerever #muaythai #muaythaigirls #toughmother #spartannight #hitmeharder

[empowermentfirst-blog]

The path of a good woman is indeed strewn with flowers; but they rise behind her steps, not before them. ~John Ruskin . #HappyMothersDay #blessed🙏 #charmbeautyandstrength #shesadelicateflower #toughmother (at Wave Church)

#charmbeautyandstrength #shesadelicateflower #blessed🙏 #happymothersday #toughmother

[sikadelicmu53]

Sick with kidney stones, but I'm still smiling. #tohealth #illnesswontstopme #illnesscantstopme #perseverance #pride #lovemyself #toughcookie #toughmother #toughmomma

#toughmomma #perseverance #toughcookie #toughmother #pride #tohealth #lovemyself #illnesswontstopme #illnesscantstopme

[michaelbaileywriter]

Veronica's anniversary present for me. #toughmothers #rejectedprincesses #researchmaterial #wellbehavedwomen

#rejectedprincesses #toughmothers #wellbehavedwomen #researchmaterial

[rebelliousmagazine]

Porath Delivers Inspiring Ode to History's 'Tough Mothers'

Porath Delivers Inspiring Ode to History's 'Tough Mothers' #bookreview via @bookwormsez #book #books #bookrecomendation #toughmothers #mothers #momlife

“Tough Mothers: Amazing Stories of History’s Mightiest Matriarchs” by Jason Porath c.2018, Dey Street $24.99 /$31.00 Canada 244 pages

Your mom is tough as nails.

The minute you were placed in her arms, she became your personal warrior, cheerleader and banker. She remembers the good things you did and (sigh) the dumb things you tried. She pretends to forget why she ever gave you That Look. And in…

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[i-mpower]

Regrann from @early_empowers - The path of a good woman is indeed strewn with flowers; but they rise behind her steps, not before them. ~John Ruskin . #HappyMothersDay #blessed🙏 #charmbeautyandstrength #shesadelicateflower #toughmother #photo #babe #background #portrait #girls #fashion #stylishcouple #style #goals #dress #swag #couple #together #beauty #powercouple #relationships #marriage #love (at Wave Church)

#together #blessed🙏 #dress #marriage #portrait #beauty #relationships #powercouple #babe #shesadelicateflower #charmbeautyandstrength #girls #style #stylishcouple #photo #goals #couple #fashion #background #happymothersday #swag #love #toughmother

[nicks-squire]

Who are you Remembering today? Today, April 12th, we celebrate the life of someone who'd exploits would make even #laracroft And #indianajones jealous! #zelianuttall !! (PS, you can catch her in the new #toughmothers by #jasonporath , a sequel to #rejectedprincesses ) #mexico #archaeology #queen #mexicanhistory #mother #botanist #sexism #patriarchy

#toughmothers #mother #sexism #mexicanhistory #rejectedprincesses #mexico #botanist #indianajones #jasonporath #patriarchy #zelianuttall #queen #archaeology #laracroft

[loverboy4650]

The Battles of a Tough Mother

Disclosure:  I was compensated financially and with product samples from Ziploc® brand for this post.  The thoughts and feelings expressed are my own. Today, I battled the kids entering and exiting our pool several times, took care of the animals, washed a load of laundry, made lunch, reminded the kids to pick up their toys and the wet towels they draped all over the house, ran the dishwasher and…

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#EasyOpenTabBags #toughmothers #easy open tabs #Minnesota #tough mother #tough mudder #ziploc