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#steven spielberg movie headers
multifxndomedits · 2 months
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✧ DIRECTED BY... headers ✧
- like/reblog if you save/use
(requests are closed: sorry! at the moment my routine is hard to deal with! i'll do my best!)
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gmzriver · 1 year
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The Fabelmans (2022) headers. 
like if you save or use.
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iconsfinder · 1 year
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editsfilms · 4 years
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ready player one (2018)  
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sinonskraber · 4 years
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spielberg movies
spielberg movies logos twitter headers
credit with a tweet if using › @voidblasey on twitter
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editnight · 6 years
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E.T. THE EXTRA-TERRESTRIAL (1982)
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vintage1981 · 2 years
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Little Shoppe of Horrors #38 - The Epic Untold Saga Behind Frankenstein: The True Story by Sam Irvin | Vintage1981 Rewind
Extra Special Issue Devoted to the Making of "Frankenstein: The True Story” (Universal/NBC-TV, 1973).
First published on the eve of 2018, the 45th Anniversary of the movie and the 200th Anniversary of the novel by Mary Shelley
Expanded to 120 pages!
16 pages in full color!
First-ever 3-panel triptych wraparound/foldout cover by Mark Maddox!
2-panel diptych foldout inside cover by Bruce Timm!
Inside back cover by Paul Watts!
2 full-page, full-color interior illustrations by Neil D. Vokes!
Full-color interior illustrations by Adrian Salmon!
Article headers by Denis Meikle including one full-pager in full-color!
Over 400 photographs, most never-before-published!
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Featuring:
BEAUTIFUL CREATURE:  The Epic Untold Saga Behind Frankenstein: The True Story - by Sam Irvin (over 50,000 words!)
Foreword by Anne Rice (Interview with a Vampire)
Essay by Mark Gatiss (Sherlock)
Never-before-published essay by Christopher Isherwood & Don Bachardy (co-screenwriters of FTTS)
Exclusive interviews with over 20 cast and crew members, including standalone sidebar interviews with:
Leonard Whiting (Dr. Frankenstein)
Jane Seymour (Agatha / Prima)
David McCallum (Dr. Clerval)
Nicola Pagett (Elizabeth Frankenstein)
Don Bachardy (co-writer)
Ian Lewis (associate producer)
John Stoneman (first assistant director)
Plus exclusive comments from many associates of the production, including:
Sid Sheinberg (former president of Universal)
Angela Lansbury
Richard Chamberlain
Jon Voight
Geoffrey Holder
Jack Larson (Jimmy Olsen in The Adventures of Superman)
Essay by Alec Smight, son of the late director Jack Smight
Essay by James Duke Mason, grandson of the late James Mason (Dr. Polidori)
Tributes to the late Michael Sarrazin (The Creature) by his brother Pierre Sarrazin and others
Essay on screenwriters Christopher Isherwood & Don Bachardy, by Katherine Bucknell
Essay on composer Gil Mellé, by James Anthony Phillips
Profile of producer Hunt Stromberg Jr., by Sam Irvin
Sidebars on missing scenes, missing passages from the published script, various cuts, the model kit, etc.
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This issue is jam-packed with surprises beyond your wildest imagination! The staggering, never-before-reported journey to bring Frankenstein: The True Story to the screen reads like a Who’s Who, directly involving such luminaries as Marlon Brando, Alfred Hitchcock, Steven Spielberg, Richard Burton, Elizabeth Taylor, Francis Ford Coppola, John Boorman, John Schlesinger, Jon Voight, Roman Polanski, Warren Beatty, Elsa Lanchester, Franco Zeffirelli, and more!
Whether you are a fan or not, the adventure behind the creation of Frankenstain: The True Story is so astounding, it is an epic unto itself. Prepare to catch your jaw before it drops to the floor.
Special promo for LITTLE SHOPPE OF HORRORS #38 - Buy this issue and one or more of any of our previous 37 issues, and get a free copy of "Little Shoppe of Horrors #28", the in-depth coverage of Hammer Film's classic Gothic Ghost story - THE WOMAN IN BLACK. Check this website for a full list of issues and contents.
http://www.littleshoppeofhorrors.com/
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abangtech · 4 years
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Apple’s TV app adds daily curated film picks from the American Film Institute’s Movie Club
Apple has added a notable new curation section to the Apple TV app today. Variety reports that the American Film Institute’s AFI Movie Club selections can now be found directly in Apple’s TV app.
This means that under the “Browse by Collection” section in the Apple TV app on iPhone, iPad, Mac, Apple TV, and other platforms, you’ll now see a new film pick every day, as well as options to buy or rent it, or watch it on a streaming service if possible.
The report explains:
With its addition to the Apple TV app, the AFI’s films are listed under the “Browse by Collection” menu and will be updated daily with the latest selections. Tuesday’s pick: 1960’s “Spartacus,” starring Kirk Douglas, available to purchase for $14.99 or rent for $3.99. If a title is available to watch on a streaming service (like HBO Now, Hulu or Disney Plus), the Apple TV app will show you that option as well.
The AFI Movie Club picks are made by guests such as Steven Spielberg, J.J. Abrams, Brad Pitt, Emma Roberts, Natalie Portman, and many more. The series is being pitched as “movies to watch together while we’re apart.”
To find the AFI Movie Club section of the Apple TV app, open the app on any of your devices and scroll down until you see the “Browse by Collection” header.
FTC: We use income earning auto affiliate links. More.
Check out 9to5Mac on YouTube for more Apple news:
youtube
Source
The post Apple’s TV app adds daily curated film picks from the American Film Institute’s Movie Club appeared first on abangtech.
from abangtech https://abangtech.com/apples-tv-app-adds-daily-curated-film-picks-from-the-american-film-institutes-movie-club/
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ageloire · 6 years
Text
What’s the Key to Employee Social Advocacy? Employee Content Contributors
Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive.
The same is true for your brand’s content.
Often, companies get into a rut where only one or two individuals at the company create all the content. And while this can be valuable if you have an exceptional writer on your team—a Spielberg, so to speak—in the end, it will feel staid.
But here’s the bigger problem: Employees will become less and less likely to share, like, and retweet content if it’s all coming from the same individuals. It’s too repetitive. Variety is the spice of life, so you need to capitalize on all the different voices in your company when creating content if you’re going to have an effective employee advocacy program.
To further this point, we want to share a few battle-tested tips on creating a more effective, sustainable employee advocacy program with content as the foundation. To do this, we’ll examine the marketing operations of some well-known brands in the B2B space, and take a closer look at what’s worked for them.
#1. Find Internal Subject Matter Experts
Sending out a mass company email asking for your employees to contribute to your blog will, likely, result in the sound of crickets chirping.
People get busy with their jobs and see writing a blog as an extra assignment that is only required if they have time. This leaves too much to chance.
Instead, consider starting an employee blogging program to coach your coworkers through the process or creating an incentivized system for when employees contribute. Whether the incentive is swag, gift cards, or a trophy of some sort, employees like (and deserve!) to be rewarded.
For example, the blog you’re reading right now, Marketo’s blog, has over 20 different topic categories and nearly 50 internal bloggers. While the content team is heavily involved in topic coaching, editing, and content creation, subject matter experts are tapped to create a variety of voices that all fit within the brand.  This takes the pressure off of the willing few and spreads it more evenly between groups of individuals who are all considered experts on a certain topic.
Lastly, the more topics your brand covers, the more relevant (and shareable) it becomes to other employees. Depending on the size of your organization, this can be a major advantage in getting employees to spread the word on their personal social channels.
#2. Make Content Creation Attractive
In a study by the Harvard Business Review, 72% of businesses admit that recognition for high performers had a significant impact on employee engagement. Take advantage of this when it comes to content creation.
First, show your employees how creating content and becoming an advocate can benefit them. Talk about promotions and increased recognition as a thought leader in their field.
Then, make sure you recognize every employee for his or her work. Clutch.co does this well.
On the Clutch.co Blog, the header image for each article includes a small picture, name, and expertise of the post author. This immediately personalizes the article while also ensuring that the writer is given credit for their work. Everyone likes to see his or her picture somewhere, and this is a great way to do it.
You can also offer additional incentives for content creators such as an “employee of the month” program for the contributor who created the most-read or most-viewed content. The more attractive you make content creation, the more willing your employees will be to participate.
#3. Establish Social Media Guidelines
Every content creator will, most likely, share their own content, but that’s not enough. You want your employees to share all of your content on a regular basis. Don’t leave this up to chance.
Instead, create a social media guide that dictates:
How often employees should share content.
The best way to communicate—language, responding to comments, tone, etc.
Where employees can post content and how.
The key is to create a social media policy that takes out the guesswork and answers any questions that your employees might have.
For example, OpenView Ventures has a very professional tone on their blog. They rely on statistics, research, and experience in all of the content they share. This means that the company would want to ensure that employees adopt the same formal tone when sharing on social. The last thing OpenView would want is an irreverent tone that risks the company’s reputation.
It’s for that reason that OpenView makes it so intuitive to share their content on social media. At the top of every blog, there are share buttons for Facebook, Twitter, Pinterest, LinkedIn, Email, and Google+. The tweets are auto-populated with content, and the other posts include the header image and descriptive text for the article.
This ensures that all employees are on the same page when sharing while also encouraging it because it’s so easy to do.
#4. Simplify the Contribution Process
Finally, it’s important to simplify the contribution process as much as possible. If you require employees to come up with their own content ideas, write the content, find images, and post online, it can be too much work, and make them less likely to contribute.
Instead, create a process that makes it as easy as possible to contribute. The first step is to consider adopting an employee advocacy platform—such as Oktopost—that allows your employees to effortlessly discover, filter, and share content all from one interface. This also helps you keep all of your work in one, easy-to-access location for open communication, ease of editorial review, and more.
Other ways to simplify the content process include:
For employees who are not talented writers, offer them the ability to share their thoughts in video or podcast. Or, interview those employees and bring on a ghostwriter to complete the article.
Have an editor ready to polish any finished articles before they go online to ensure that only the best content is published.
Place your marketing and graphic design team in charge of images, so that they remain professional and in keeping with the company image.
Send out company-wide emails after new content is created with example social media posts to encourage sharing.
The more you can do to make creating and sharing content a comfortable process, the more likely you’ll get company-wide participation.
Employee advocacy is vitally important to the success of your company, and the hardest part is often its execution and getting your workforce involved. By following the tips we’ve laid out above, you should have a much better opportunity to get everyone to contribute content.
The post What’s the Key to Employee Social Advocacy? Employee Content Contributors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from Marketo Marketing Blog https://blog.marketo.com/2018/06/employee-content-contributors-key-social-advocacy.html
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mrmichaelchadler · 5 years
Text
Why Mary Poppins Returns is Disney’s Best Reimagining to Date
“Can’t put me finger / on what lies in store / But I feel what’s to happen / all happened before.”—Bert (Dick Van Dyke) in “Mary Poppins”
Fifty-four years after its release, “Mary Poppins” remains the greatest Disney film of all time. Had “Mary Poppins Returns” been a mere remake of Robert Stevenson’s 1964 Oscar-winning classic, it would rightly be labeled a work of heresy. But what director Rob Marshall has pulled off here is more akin to James Bobin’s “The Muppets” or J.J. Abrams’ “Star Wars: The Force Awakens.” Both of these gems achieved the seemingly impossible task of recapturing the appeal of the landmark crowd-pleasers from which they spawned, and that had evaded numerous imitators. Viewers who criticized Abrams for hewing too close to the formula of “A New Hope” failed to take into account just how monumental an achievement it was to make a film that felt like “Star Wars.” Even George Lucas couldn’t replicate his own signature blend of space opera and Saturday morning serials in his enervated prequel trilogy. With “Mary Poppins Returns,” Marshall has triumphed in making a film that—with the exception of its technological flourishes—feels like it could’ve been released in the 1960s, preferably as the first half of a double bill with this year’s similarly goofy “Christopher Robin.” No attempt is made to modernize the source material of P.L. Travers’ books or the Vaudevillian charm that characterized Stevenson’s film. On an aesthetic level, it is as transporting a throwback as Todd Haynes’ “Far from Heaven,” with every cobblestone of the Banks family’s street, Cherry Tree Lane, meticulously recreated in an indoor set, courtesy of ace production designer John Myhre.
“Finding Neverland” scribe David Magee loosely mirrors the beats of the original film in his screenplay, just as composer Marc Shaiman and his “Hairspray” co-lyricist Scott Wittman have created nine new songs that pay homage, in one way or another, to the unforgettable numbers by Robert and Richard Sherman—the melodies of which are interwoven throughout the score. So immortal were the songs in “Mary Poppins” that the Sherman Brothers themselves couldn’t equal them in either “Chitty Chitty Bang Bang” or “Bedknobs and Broomsticks,” though both films went on to become widely beloved as well. How extraordinary it is to see, in 2018, a brand new old-fashioned musical, complete with an overture accompanied by paintings evocative of legendary matte artist Peter Ellenshaw. “Hamilton” creator Lin-Manuel Miranda channels the exuberance of Dick Van Dyke’s jack-of-all-trades Bert as lamplighter Jack, who opens the film with “(Underneath the) Lovely London Sky,” a stirring spin on “Chim Chim Cher-ee.” Playing the adult version of Matthew Garber’s Michael Banks, Ben Whishaw sings “A Conversation,” a poignant remembrance of his late wife, in the speak-singing style of Michael’s father (David Tomlinson), who once expounded about “The Life I Lead.” 
No actor in the history of cinema has possessed the indelible screen persona, let alone the pipes, of Julie Andrews, and a “Mary Poppins” film featuring her in any role other than the titular one would feel profoundly wrong. Andrews was entirely correct in turning down a cameo role, providing Emily Blunt the space needed to create her own version of the character. She is a complete delight—sweet, sardonic and more zesty than deadpan. Her singing voice may not hit Andrews’ high notes, but it is more than capable of belting “Can You Imagine That?” (the equivalent to “A Spoonful of Sugar” that kicks off the enchantment), “The Royal Doulton Music Hall” (an abbreviated “Jolly Holiday”), “A Cover Is Not the Book” (Mary and Jack’s irreverent tongue-twisting duet that tips its hat to “Supercalifragilisticexpialidocious”) and “The Place Where Lost Things Go” (a lullaby reminiscent of both “Stay Awake” and “Feed the Birds”). 
Meryl Streep delivers her best musical performance in ages as Topsy, Mary’s dotty cousin who, like Uncle Albert, has a supernatural conundrum in need of fixing, as detailed in “Turning Turtle” (a much more urgent number than “I Love to Laugh”). Jack and his fellow lamplighters’ big dance routine, “Trip a Little Light Fantastic,” is being pushed as an Oscar contender, though it’s not nearly as acrobatic or catchy as “Step in Time,” which was itself inspired by the British music hall anthem, “Knees Up Mother Brown.” My favorite song of them all is saved for last: “Nowhere to Go But Up,” a joyous companion piece to “Let’s Go Fly a Kite,” performed by living legend Angela Lansbury (who might as well be playing the grandmother of Eglantine Price, the benevolent witch she brought to life in “Bedknobs and Broomsticks”). 
By the time Lansbury materialized for the grand finale, I was already levitating in my seat. Had my critical faculties been rendered useless by the glorious imagery drawn frame-by-frame, thanks to a team of veteran animators who were brought out of retirement solely for the occasion? (The fact animated flowers initially leap from a bowl, after Mary’s spinning of it causes the designs on its rim to coalesce as in a zoetrope, is a brilliant touch.) Or was it the peerless casting of Julie Walters as Ellen, the Banks clan’s longtime maid who nails the accent of Hermione Baddeley, and David Warner as Admiral Boom, a hilarious yet less surly version of Jane and Michael’s delusional neighbor? Or perhaps it was the cameo by Karen Dotrice (the original Jane Banks), who shows up just long enough to utter her trademark line, “Many thanks, sincerely.” I have no doubt my love of the picture was increased exponentially by the marvelous appearance of Dick Van Dyke as Mr. Dawes Jr., the son of the banker he played incognito in “Mary Poppins.” Inhabiting that role in the original film was Arthur Malet, who went on to play Tootles in Steven Spielberg’s “Hook,” where he received his own opportunity to defy gravity just like Mr. Dawes, Sr. The 92-year-old Van Dyke does not soar through the air on wires in “Mary Poppins Returns,” but he does leap atop a desk and dance, a euphoric sight that had the crowd at my preview screening applauding. 
I’m reminded of a priceless story Van Dyke shared on the 40th anniversary DVD of “Mary Poppins.” “When I was playing the old man,” he recalled, “we would break for lunch, and on my way to the commissary, I liked to wait for the buses with the tourists to come along. Then I would start to cross the street. The bus would stop, and I would take forever to cross the road, turning toward the driver to say, ‘Thank you!’ Once the bus began moving on, I’d let it get 20 yards away before I’d pass it in a dead sprint, as fast as I could run.” That’s the same sort of childlike spirit that appears to have informed Marshall’s approach to this movie. It has the same kinetic pacing as the director’s sensational stage-to-screen adaptation, “Chicago,” and it could likely be transferred onto the stage without much alteration. What I admire most about the picture is its refusal to simply recycle what came before. It puts forth the effort to come up with new songs, set-pieces and emotional payoffs, rather than go through the motions of what had already been perfected. In an era where shot-for-shot duplicates are the new norm at Disney, “Mary Poppins Returns” stands as a definitive example of how to honor a masterpiece. “Mary Poppins” will always be irreplaceable, but this endearing tribute succeeded in making me feel like a kid again.
Header Photo Credit: Jay Maidment - © 2017 Disney Enterprises, Inc. All Rights Reserved.
from All Content http://bit.ly/2Q2X2ZJ
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racheltgibsau · 6 years
Text
What’s the Key to Employee Social Advocacy? Employee Content Contributors
Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive.
The same is true for your brand’s content.
Often, companies get into a rut where only one or two individuals at the company create all the content. And while this can be valuable if you have an exceptional writer on your team—a Spielberg, so to speak—in the end, it will feel staid.
But here’s the bigger problem: Employees will become less and less likely to share, like, and retweet content if it’s all coming from the same individuals. It’s too repetitive. Variety is the spice of life, so you need to capitalize on all the different voices in your company when creating content if you’re going to have an effective employee advocacy program.
To further this point, we want to share a few battle-tested tips on creating a more effective, sustainable employee advocacy program with content as the foundation. To do this, we’ll examine the marketing operations of some well-known brands in the B2B space, and take a closer look at what’s worked for them.
#1. Find Internal Subject Matter Experts
Sending out a mass company email asking for your employees to contribute to your blog will, likely, result in the sound of crickets chirping.
People get busy with their jobs and see writing a blog as an extra assignment that is only required if they have time. This leaves too much to chance.
Instead, consider starting an employee blogging program to coach your coworkers through the process or creating an incentivized system for when employees contribute. Whether the incentive is swag, gift cards, or a trophy of some sort, employees like (and deserve!) to be rewarded.
For example, the blog you’re reading right now, Marketo’s blog, has over 20 different topic categories and nearly 50 internal bloggers. While the content team is heavily involved in topic coaching, editing, and content creation, subject matter experts are tapped to create a variety of voices that all fit within the brand.  This takes the pressure off of the willing few and spreads it more evenly between groups of individuals who are all considered experts on a certain topic.
Lastly, the more topics your brand covers, the more relevant (and shareable) it becomes to other employees. Depending on the size of your organization, this can be a major advantage in getting employees to spread the word on their personal social channels.
#2. Make Content Creation Attractive
In a study by the Harvard Business Review, 72% of businesses admit that recognition for high performers had a significant impact on employee engagement. Take advantage of this when it comes to content creation.
First, show your employees how creating content and becoming an advocate can benefit them. Talk about promotions and increased recognition as a thought leader in their field.
Then, make sure you recognize every employee for his or her work. Clutch.co does this well.
On the Clutch.co Blog, the header image for each article includes a small picture, name, and expertise of the post author. This immediately personalizes the article while also ensuring that the writer is given credit for their work. Everyone likes to see his or her picture somewhere, and this is a great way to do it.
You can also offer additional incentives for content creators such as an “employee of the month” program for the contributor who created the most-read or most-viewed content. The more attractive you make content creation, the more willing your employees will be to participate.
#3. Establish Social Media Guidelines
Every content creator will, most likely, share their own content, but that’s not enough. You want your employees to share all of your content on a regular basis. Don’t leave this up to chance.
Instead, create a social media guide that dictates:
How often employees should share content.
The best way to communicate—language, responding to comments, tone, etc.
Where employees can post content and how.
The key is to create a social media policy that takes out the guesswork and answers any questions that your employees might have.
For example, OpenView Ventures has a very professional tone on their blog. They rely on statistics, research, and experience in all of the content they share. This means that the company would want to ensure that employees adopt the same formal tone when sharing on social. The last thing OpenView would want is an irreverent tone that risks the company’s reputation.
It’s for that reason that OpenView makes it so intuitive to share their content on social media. At the top of every blog, there are share buttons for Facebook, Twitter, Pinterest, LinkedIn, Email, and Google+. The tweets are auto-populated with content, and the other posts include the header image and descriptive text for the article.
This ensures that all employees are on the same page when sharing while also encouraging it because it’s so easy to do.
#4. Simplify the Contribution Process
Finally, it’s important to simplify the contribution process as much as possible. If you require employees to come up with their own content ideas, write the content, find images, and post online, it can be too much work, and make them less likely to contribute.
Instead, create a process that makes it as easy as possible to contribute. The first step is to consider adopting an employee advocacy platform—such as Oktopost—that allows your employees to effortlessly discover, filter, and share content all from one interface. This also helps you keep all of your work in one, easy-to-access location for open communication, ease of editorial review, and more.
Other ways to simplify the content process include:
For employees who are not talented writers, offer them the ability to share their thoughts in video or podcast. Or, interview those employees and bring on a ghostwriter to complete the article.
Have an editor ready to polish any finished articles before they go online to ensure that only the best content is published.
Place your marketing and graphic design team in charge of images, so that they remain professional and in keeping with the company image.
Send out company-wide emails after new content is created with example social media posts to encourage sharing.
The more you can do to make creating and sharing content a comfortable process, the more likely you’ll get company-wide participation.
Employee advocacy is vitally important to the success of your company, and the hardest part is often its execution and getting your workforce involved. By following the tips we’ve laid out above, you should have a much better opportunity to get everyone to contribute content.
The post What’s the Key to Employee Social Advocacy? Employee Content Contributors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 http://feedproxy.google.com/~r/modernb2bmarketing/~3/yNJeuxx5sV0/employee-content-contributors-key-social-advocacy.html
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multifxndomedits · 4 years
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✧ SPECIAL - Directed by Steven Spielberg ✧
Movies headers:
- E.T. 
- Catch me if you can
- JAWS
-  Close encounters of the third kind
- Back to the future
- Jurassic Park
- Indiana Jones
- The Schindler’s list
- like if you save/use
PSD > https://www.deviantart.com/explosivefeels/art/FUTURE-FRIENDS-711364273
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gmzriver · 1 year
Photo
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The Fabelmans (2022) headers. 
like if you save or use.
73 notes · View notes
zacdhaenkeau · 6 years
Text
What’s the Key to Employee Social Advocacy? Employee Content Contributors
Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive.
The same is true for your brand’s content.
Often, companies get into a rut where only one or two individuals at the company create all the content. And while this can be valuable if you have an exceptional writer on your team—a Spielberg, so to speak—in the end, it will feel staid.
But here’s the bigger problem: Employees will become less and less likely to share, like, and retweet content if it’s all coming from the same individuals. It’s too repetitive. Variety is the spice of life, so you need to capitalize on all the different voices in your company when creating content if you’re going to have an effective employee advocacy program.
To further this point, we want to share a few battle-tested tips on creating a more effective, sustainable employee advocacy program with content as the foundation. To do this, we’ll examine the marketing operations of some well-known brands in the B2B space, and take a closer look at what’s worked for them.
#1. Find Internal Subject Matter Experts
Sending out a mass company email asking for your employees to contribute to your blog will, likely, result in the sound of crickets chirping.
People get busy with their jobs and see writing a blog as an extra assignment that is only required if they have time. This leaves too much to chance.
Instead, consider starting an employee blogging program to coach your coworkers through the process or creating an incentivized system for when employees contribute. Whether the incentive is swag, gift cards, or a trophy of some sort, employees like (and deserve!) to be rewarded.
For example, the blog you’re reading right now, Marketo’s blog, has over 20 different topic categories and nearly 50 internal bloggers. While the content team is heavily involved in topic coaching, editing, and content creation, subject matter experts are tapped to create a variety of voices that all fit within the brand.  This takes the pressure off of the willing few and spreads it more evenly between groups of individuals who are all considered experts on a certain topic.
Lastly, the more topics your brand covers, the more relevant (and shareable) it becomes to other employees. Depending on the size of your organization, this can be a major advantage in getting employees to spread the word on their personal social channels.
#2. Make Content Creation Attractive
In a study by the Harvard Business Review, 72% of businesses admit that recognition for high performers had a significant impact on employee engagement. Take advantage of this when it comes to content creation.
First, show your employees how creating content and becoming an advocate can benefit them. Talk about promotions and increased recognition as a thought leader in their field.
Then, make sure you recognize every employee for his or her work. Clutch.co does this well.
On the Clutch.co Blog, the header image for each article includes a small picture, name, and expertise of the post author. This immediately personalizes the article while also ensuring that the writer is given credit for their work. Everyone likes to see his or her picture somewhere, and this is a great way to do it.
You can also offer additional incentives for content creators such as an “employee of the month” program for the contributor who created the most-read or most-viewed content. The more attractive you make content creation, the more willing your employees will be to participate.
#3. Establish Social Media Guidelines
Every content creator will, most likely, share their own content, but that’s not enough. You want your employees to share all of your content on a regular basis. Don’t leave this up to chance.
Instead, create a social media guide that dictates:
How often employees should share content.
The best way to communicate—language, responding to comments, tone, etc.
Where employees can post content and how.
The key is to create a social media policy that takes out the guesswork and answers any questions that your employees might have.
For example, OpenView Ventures has a very professional tone on their blog. They rely on statistics, research, and experience in all of the content they share. This means that the company would want to ensure that employees adopt the same formal tone when sharing on social. The last thing OpenView would want is an irreverent tone that risks the company’s reputation.
It’s for that reason that OpenView makes it so intuitive to share their content on social media. At the top of every blog, there are share buttons for Facebook, Twitter, Pinterest, LinkedIn, Email, and Google+. The tweets are auto-populated with content, and the other posts include the header image and descriptive text for the article.
This ensures that all employees are on the same page when sharing while also encouraging it because it’s so easy to do.
#4. Simplify the Contribution Process
Finally, it’s important to simplify the contribution process as much as possible. If you require employees to come up with their own content ideas, write the content, find images, and post online, it can be too much work, and make them less likely to contribute.
Instead, create a process that makes it as easy as possible to contribute. The first step is to consider adopting an employee advocacy platform—such as Oktopost—that allows your employees to effortlessly discover, filter, and share content all from one interface. This also helps you keep all of your work in one, easy-to-access location for open communication, ease of editorial review, and more.
Other ways to simplify the content process include:
For employees who are not talented writers, offer them the ability to share their thoughts in video or podcast. Or, interview those employees and bring on a ghostwriter to complete the article.
Have an editor ready to polish any finished articles before they go online to ensure that only the best content is published.
Place your marketing and graphic design team in charge of images, so that they remain professional and in keeping with the company image.
Send out company-wide emails after new content is created with example social media posts to encourage sharing.
The more you can do to make creating and sharing content a comfortable process, the more likely you’ll get company-wide participation.
Employee advocacy is vitally important to the success of your company, and the hardest part is often its execution and getting your workforce involved. By following the tips we’ve laid out above, you should have a much better opportunity to get everyone to contribute content.
The post What’s the Key to Employee Social Advocacy? Employee Content Contributors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 http://feedproxy.google.com/~r/modernb2bmarketing/~3/yNJeuxx5sV0/employee-content-contributors-key-social-advocacy.html
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sualkmedeiors · 6 years
Text
What’s the Key to Employee Social Advocacy? Employee Content Contributors
Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive.
The same is true for your brand’s content.
Often, companies get into a rut where only one or two individuals at the company create all the content. And while this can be valuable if you have an exceptional writer on your team—a Spielberg, so to speak—in the end, it will feel staid.
But here’s the bigger problem: Employees will become less and less likely to share, like, and retweet content if it’s all coming from the same individuals. It’s too repetitive. Variety is the spice of life, so you need to capitalize on all the different voices in your company when creating content if you’re going to have an effective employee advocacy program.
To further this point, we want to share a few battle-tested tips on creating a more effective, sustainable employee advocacy program with content as the foundation. To do this, we’ll examine the marketing operations of some well-known brands in the B2B space, and take a closer look at what’s worked for them.
#1. Find Internal Subject Matter Experts
Sending out a mass company email asking for your employees to contribute to your blog will, likely, result in the sound of crickets chirping.
People get busy with their jobs and see writing a blog as an extra assignment that is only required if they have time. This leaves too much to chance.
Instead, consider starting an employee blogging program to coach your coworkers through the process or creating an incentivized system for when employees contribute. Whether the incentive is swag, gift cards, or a trophy of some sort, employees like (and deserve!) to be rewarded.
For example, the blog you’re reading right now, Marketo’s blog, has over 20 different topic categories and nearly 50 internal bloggers. While the content team is heavily involved in topic coaching, editing, and content creation, subject matter experts are tapped to create a variety of voices that all fit within the brand.  This takes the pressure off of the willing few and spreads it more evenly between groups of individuals who are all considered experts on a certain topic.
Lastly, the more topics your brand covers, the more relevant (and shareable) it becomes to other employees. Depending on the size of your organization, this can be a major advantage in getting employees to spread the word on their personal social channels.
#2. Make Content Creation Attractive
In a study by the Harvard Business Review, 72% of businesses admit that recognition for high performers had a significant impact on employee engagement. Take advantage of this when it comes to content creation.
First, show your employees how creating content and becoming an advocate can benefit them. Talk about promotions and increased recognition as a thought leader in their field.
Then, make sure you recognize every employee for his or her work. Clutch.co does this well.
On the Clutch.co Blog, the header image for each article includes a small picture, name, and expertise of the post author. This immediately personalizes the article while also ensuring that the writer is given credit for their work. Everyone likes to see his or her picture somewhere, and this is a great way to do it.
You can also offer additional incentives for content creators such as an “employee of the month” program for the contributor who created the most-read or most-viewed content. The more attractive you make content creation, the more willing your employees will be to participate.
#3. Establish Social Media Guidelines
Every content creator will, most likely, share their own content, but that’s not enough. You want your employees to share all of your content on a regular basis. Don’t leave this up to chance.
Instead, create a social media guide that dictates:
How often employees should share content.
The best way to communicate—language, responding to comments, tone, etc.
Where employees can post content and how.
The key is to create a social media policy that takes out the guesswork and answers any questions that your employees might have.
For example, OpenView Ventures has a very professional tone on their blog. They rely on statistics, research, and experience in all of the content they share. This means that the company would want to ensure that employees adopt the same formal tone when sharing on social. The last thing OpenView would want is an irreverent tone that risks the company’s reputation.
It’s for that reason that OpenView makes it so intuitive to share their content on social media. At the top of every blog, there are share buttons for Facebook, Twitter, Pinterest, LinkedIn, Email, and Google+. The tweets are auto-populated with content, and the other posts include the header image and descriptive text for the article.
This ensures that all employees are on the same page when sharing while also encouraging it because it’s so easy to do.
#4. Simplify the Contribution Process
Finally, it’s important to simplify the contribution process as much as possible. If you require employees to come up with their own content ideas, write the content, find images, and post online, it can be too much work, and make them less likely to contribute.
Instead, create a process that makes it as easy as possible to contribute. The first step is to consider adopting an employee advocacy platform—such as Oktopost—that allows your employees to effortlessly discover, filter, and share content all from one interface. This also helps you keep all of your work in one, easy-to-access location for open communication, ease of editorial review, and more.
Other ways to simplify the content process include:
For employees who are not talented writers, offer them the ability to share their thoughts in video or podcast. Or, interview those employees and bring on a ghostwriter to complete the article.
Have an editor ready to polish any finished articles before they go online to ensure that only the best content is published.
Place your marketing and graphic design team in charge of images, so that they remain professional and in keeping with the company image.
Send out company-wide emails after new content is created with example social media posts to encourage sharing.
The more you can do to make creating and sharing content a comfortable process, the more likely you’ll get company-wide participation.
Employee advocacy is vitally important to the success of your company, and the hardest part is often its execution and getting your workforce involved. By following the tips we’ve laid out above, you should have a much better opportunity to get everyone to contribute content.
The post What’s the Key to Employee Social Advocacy? Employee Content Contributors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from https://blog.marketo.com/2018/06/employee-content-contributors-key-social-advocacy.html
0 notes
archiebwoollard · 6 years
Text
What’s the Key to Employee Social Advocacy? Employee Content Contributors
Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive.
The same is true for your brand’s content.
Often, companies get into a rut where only one or two individuals at the company create all the content. And while this can be valuable if you have an exceptional writer on your team—a Spielberg, so to speak—in the end, it will feel staid.
But here’s the bigger problem: Employees will become less and less likely to share, like, and retweet content if it’s all coming from the same individuals. It’s too repetitive. Variety is the spice of life, so you need to capitalize on all the different voices in your company when creating content if you’re going to have an effective employee advocacy program.
To further this point, we want to share a few battle-tested tips on creating a more effective, sustainable employee advocacy program with content as the foundation. To do this, we’ll examine the marketing operations of some well-known brands in the B2B space, and take a closer look at what’s worked for them.
#1. Find Internal Subject Matter Experts
Sending out a mass company email asking for your employees to contribute to your blog will, likely, result in the sound of crickets chirping.
People get busy with their jobs and see writing a blog as an extra assignment that is only required if they have time. This leaves too much to chance.
Instead, consider starting an employee blogging program to coach your coworkers through the process or creating an incentivized system for when employees contribute. Whether the incentive is swag, gift cards, or a trophy of some sort, employees like (and deserve!) to be rewarded.
For example, the blog you’re reading right now, Marketo’s blog, has over 20 different topic categories and nearly 50 internal bloggers. While the content team is heavily involved in topic coaching, editing, and content creation, subject matter experts are tapped to create a variety of voices that all fit within the brand.  This takes the pressure off of the willing few and spreads it more evenly between groups of individuals who are all considered experts on a certain topic.
Lastly, the more topics your brand covers, the more relevant (and shareable) it becomes to other employees. Depending on the size of your organization, this can be a major advantage in getting employees to spread the word on their personal social channels.
#2. Make Content Creation Attractive
In a study by the Harvard Business Review, 72% of businesses admit that recognition for high performers had a significant impact on employee engagement. Take advantage of this when it comes to content creation.
First, show your employees how creating content and becoming an advocate can benefit them. Talk about promotions and increased recognition as a thought leader in their field.
Then, make sure you recognize every employee for his or her work. Clutch.co does this well.
On the Clutch.co Blog, the header image for each article includes a small picture, name, and expertise of the post author. This immediately personalizes the article while also ensuring that the writer is given credit for their work. Everyone likes to see his or her picture somewhere, and this is a great way to do it.
You can also offer additional incentives for content creators such as an “employee of the month” program for the contributor who created the most-read or most-viewed content. The more attractive you make content creation, the more willing your employees will be to participate.
#3. Establish Social Media Guidelines
Every content creator will, most likely, share their own content, but that’s not enough. You want your employees to share all of your content on a regular basis. Don’t leave this up to chance.
Instead, create a social media guide that dictates:
How often employees should share content.
The best way to communicate—language, responding to comments, tone, etc.
Where employees can post content and how.
The key is to create a social media policy that takes out the guesswork and answers any questions that your employees might have.
For example, OpenView Ventures has a very professional tone on their blog. They rely on statistics, research, and experience in all of the content they share. This means that the company would want to ensure that employees adopt the same formal tone when sharing on social. The last thing OpenView would want is an irreverent tone that risks the company’s reputation.
It’s for that reason that OpenView makes it so intuitive to share their content on social media. At the top of every blog, there are share buttons for Facebook, Twitter, Pinterest, LinkedIn, Email, and Google+. The tweets are auto-populated with content, and the other posts include the header image and descriptive text for the article.
This ensures that all employees are on the same page when sharing while also encouraging it because it’s so easy to do.
#4. Simplify the Contribution Process
Finally, it’s important to simplify the contribution process as much as possible. If you require employees to come up with their own content ideas, write the content, find images, and post online, it can be too much work, and make them less likely to contribute.
Instead, create a process that makes it as easy as possible to contribute. The first step is to consider adopting an employee advocacy platform—such as Oktopost—that allows your employees to effortlessly discover, filter, and share content all from one interface. This also helps you keep all of your work in one, easy-to-access location for open communication, ease of editorial review, and more.
Other ways to simplify the content process include:
For employees who are not talented writers, offer them the ability to share their thoughts in video or podcast. Or, interview those employees and bring on a ghostwriter to complete the article.
Have an editor ready to polish any finished articles before they go online to ensure that only the best content is published.
Place your marketing and graphic design team in charge of images, so that they remain professional and in keeping with the company image.
Send out company-wide emails after new content is created with example social media posts to encourage sharing.
The more you can do to make creating and sharing content a comfortable process, the more likely you’ll get company-wide participation.
Employee advocacy is vitally important to the success of your company, and the hardest part is often its execution and getting your workforce involved. By following the tips we’ve laid out above, you should have a much better opportunity to get everyone to contribute content.
The post What’s the Key to Employee Social Advocacy? Employee Content Contributors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 http://feedproxy.google.com/~r/modernb2bmarketing/~3/yNJeuxx5sV0/employee-content-contributors-key-social-advocacy.html
0 notes