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#so now here i am replying and posting this at four p.m. on a monday of all days............... lmao
mattodore · 1 year
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I would like to shamelessly and respectfully ask about the bed talk between Matthias and Theo.
your mind... yeah, i'll talk about this. slipping my reply under a readmore for this one bc i'm just going to speak candidly <3
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so on theo's part, he doesn't say much during sex. in the same way he has a lot of difficulty expressing his feelings inside his relationship with matthias, he also has a hard time expressing his desires. theo is... kind of mired down by shame and repression. like, even when theo is actively fucking men he's still repressing a lot of what he really wants and feels. it's interesting, though, because he definitely isn't shy about sex. it's just... he can't speak what he wants out loud, because then he might really get it, you know? and i think he's scared by how that would feel... like having it be that easy to get what he wants after all the years of shutting everything up inside his heart and burying it down so deep. honestly, theo has a hard time even making sounds during sex. he holds his breath, bites on matthias's arms, clenches his teeth... he's just always holding himself back. he can't help it, really.
matthias can sometimes get a few words out of theo if he's prompting them, though. he likes to make theo say please 🙄... and i think matthias will prod and ask theo if it's good, if he likes it, and theo will kind of nod and say yeah, yeah it's good... and i think during those first few times, that question makes theo flush real fast and get all teary. because it really does feel good... and i think theo needs that. and i think he probably... god, well... i think he sort of realizes that he's never really had anything as good in his life. not, like... not in a wow-matthias-is-a-sex-god way, but in a way where it's like, okay. theo is being treated well. time and care went into making sure he wasn't hurt. he's being listened to and matthias is carefully watching each of his reactions. when he says stop, matthias stops. and theo never had that before. so... it's very intense and it's probably both the hardest thing theo's ever had to say during sex while also being the easiest. the crying is an emotional release.
matthias, on the other hand... as you can probably already tell by, well... every other bit of information i've shared about this man... he's filthy. i do think matthias is more sweet with theo than he's ever been with any of his previous sexual partners, but nonetheless... he's still kind of nasty even with theo. i mean, one of his main character traits is his amorality and a complete lack of shame or guilt for anything he feels. so he's very uninhibited and you can definitely tell by the way he talks during sex. every word under the sun that you think is too perverse is probably going to be said while he's fucking someone. i think he really enjoys saying and doing things that society at large deem as Reprehensible... like, just in general. so. yeah, he gets off on saying/doing the things most would gasp and clutch their pearls at.
with that said, matthias does actually tone it down for theo's sake, because i think theo isn't necessarily comfortable with half of what matthias says lmao. but matthias still pushes theo sometimes, because he has this scary accurate sense of what theo needs, and he knows that theo desperately needs to have some of that shame razed from his skin... and what better a way to do it than by making theo realize the things he's so scared of can actually turn him on so bad it makes him shake? so... he talks a lot. it's sort of one-sided, but he's always asking rhetoricals anyway, so i think he's fine with that. however, he definitely doesn't like that theo doesn't make sounds often... tho that changes pretty fast when he starts having fun with it... 🙄 he sees it as a game, like, just where do i need to touch, how far do i push, what do i need to say, to make this little mouse squeak... HORRIBLE MAN.
but when matthias gets theo worked up enough that theo's too dazed to tamp the sounds down, matthias actually starts being incredibly sweet. lots of you're so lovelys and i'd never let anyone hurt yous (...) fall pretty fast from his lips. and he kisses theo alllllllll over. lots of cheek kisses in particular, because he really likes theo's cheeks. and, to clarify, it's not always dirty talk in the bedroom... sometimes it's just intimacy and matthias kissing theo and touching him and making him feel good. matthias's one redeeming quality is how well he takes care of theo, what can i say...
for specifics... hm. theo says: please. it's good. it's too much. more. harder. wait. keep going. switch. like, just little things to direct matthias, in a way... and he never says more than he needs to. he's very sharp and clipped.
matthias is harder to pinpoint specific dialogue for because he just says so fucking much....... like you can really tell that this man loves talking to himself by the way he talks dirty in theo's ear. but i'd say some common phrases are: do you want it? what're you gonna do for it? do you like that? hold still. open up. where are you going? feel that? go ahead and ask for it.
but waaaay down the line, when they've been together for a couple of years and theo's worked past a lot of his issues, i think theo actually becomes comfortable enough to do everything he wants. i think he starts to boss matthias around and take control more... and matthias has always liked when theo is mean, so theo kind of... plays with that a bit. i think he degrades matthias and matthias laps at the palm of his hand for it. matthias has always wanted to be challenged, so. later on, there's definitely a shift in their dynamic, sexually speaking.
#river dipping#asks#anonymous#theodore doe#matthias evanoff#a burning house to live in#echthroi#oc extras#nsft#my ask box starts working again and this is one of the first two messages i receive <3#so now here i am replying and posting this at four p.m. on a monday of all days............... lmao#took me forever to getting around to it i'm sawrry </3#that room is actually a veeeeeery early rough draft of theo's room later on in the story...#it's not his apartment either it's in one of matthias's homes... i'm thinking the chateau but i haven't decided#matthias has five homes four that he inherited and one he bought himself#it's either the chateau or the home he bought that theo moves into for a bit...#theo has a very different decoration style than matthias tho so the room would clash like crazyyy in the home matthias bought for himself#i think theo's emotional repression definitely shows even in his decoration style tho bc his apartment is like. maximalism.#but when he moves in with matthias for a bit it's just modern everything instead....#theo's actually a bit of a hoarder and has a ton of knickknacks and furniture he subconsciously views as an outward show of his personality#bc theo has a really hard time like. knowing who he is. so he uses objects to try and piece it all together for himself and for others#especially because he doesn't outwardly express himself often... so his things are like... well. they're him in a way.#but he still is soooo locked up that even when he temporarily is staying with matthias he doesn't actually Show Himself in that way#so it's all just items matthias bought for his room (that theo picked but... kind of at random) and a few things theo's brought from home#.....anyway.#hello everyone <333333
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just-come-baek · 7 years
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Falling Playbook 2
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Subtitle: Setting the Rules
Pairings: Jeon Jungkook x Reader (Seol)
Themes: smut | college!au | fwb!au
Word Count: 12.5k
Summary: Jungkook and I want to test the waters before we start anything serious.
Masterlist | 01 | 02 | ...
It was Monday; first out of five days which were going to determine whether Jungkook and I could be friends or not. We had five days to test the waters before we could proceed with our arrangement. By Friday, we would either start our sexual adventure or just settle for that one time thing we had already shared. Regardless of the outcome, I was excited. It was new to me, and I just couldn't help but smile whenever I thought about it.
Jungkook had been very persistent when he had told me he wouldn't have let me leave his apartment until he had had my every social media account. We had to be in touch, we were supposed to become friends after all.
I spent my first lecture on my phone, texting with Jungkook. The presentation was incredibly boring, so I just placed the device on the desk, and ran my fingers across the screen, trying to refrain myself from giggling. He was stupid with his texts, but I just couldn't help but roll my eyes most of the times. Thankfully, he didn't try to be sexual about our interaction. For this week, we were going to be friends, and he didn't dare to cross that line.
Having sat through four lectures, I left the campus at four p.m.
I had been looking forward to meeting him, but when the right time came, I had doubts. My hands were all sweaty and I felt slightly nauseous, although the stress had never been my thing. Hopefully, once I get to see him, I'd relax. I had felt the same way before we had had sex, and he indeed had helped me to loosen up a bit. It was just his thing, getting me all nervous only to wash my worries away when I see him.
As we had previously agreed, I came to his apartment, and even if I didn't know the address, I knew the way.
Once I was standing in front of the doors, I took off my earphones and threw them into my purse.
"Hi," I greeted him with an awkward wave, as he swung the doors open, staring down at me.
"Come on in, Seol." Jungkook smiled, and stepped aside. "So... how are you?" he inquired, as he closed the doors behind me.
Quickly, I spun on my heel, and sent him a short smile. "Fine, I guess. A little bit hungry." I admitted truthfully, as I took off my coat and shoes. "Do you think you could get me anything to eat? I haven't had lunch yet."
"Lucky you, I went shopping today." Jungkook winked, and went straight to the kitchenette. Nervously, I was playing with my fingers, following behind. "I got potato chips, chocolate chip cookies, some instant noodles, mint ice cream and a six pack of coke. Has anything caught your attention yet?" He listed, as he opened a top cabinet.
"Wow, such an adult purchase." I answered sarcastically, as I took a seat on the stool by the kitchen island, staring at him. He was giving me a semi-furious expression. Hopefully, it was only for entertainment purposes; it was truly hilarious and Jungkook must've been aware of that. Right now, he was almost as fed up with me as the last time when I had stated the brutal truth about his movie preferences. "Never mind, you had me at 'potato chips'." I smiled, and he placed a bag of chips in front of me.
"I can always steal some of Jimin's bread and make you a toast. Out of sight, out of mind, am I right?" Jungkook proposed, and shrugged, as if pilfering Jimin's stuff wasn't a big deal. He looked into my eyes, and although I didn't want to get on Jimin's bad side, I just smiled awkwardly.
"Yeah, sure. If he doesn't mind; that'd be lovely." I answered, opening the bag of chips, stuffing my mouth with the snack. "So... Jungkook, what are we gonna do today? Do you have something in mind?" I inquired, as even though we had been texting each other during the weekend, we hadn't decided what to do once we meet.
"Whatever is fine with me." Jungkook quickly replied, while preparing the toasts for me. "What about you, huh? Have you come up with anything?"
"I can't really think with my stomach empty, you know." I smiled, slowly munching on the potato chips. "We can do whatever you do with your other peers." I added, looking up at him. "When I hang out with my friends, we just make some coffee or sip wine, and gossip or watch TV."
I sighed; the friendship with Jungkook was going to be difficult. Although he had showed me his willingness right after we had had sex, he seemed rather passive right now, almost as if he didn't care about the outcome. As if whichever option we would settle for, it was alright with him.
I, on the other hand, decided to try. He had made the first step, and I had to try my very best to work it out. Besides, I kind of hoped for another sex with him; it had felt amazing, and I had no idea when it'd happen again if our friendship frayed at the edges. Jungkook was my first one night stand, and I knew I didn't have the guts to do it again.
Moreover, that kind of arrangement between Jungkook and I was exactly what I needed right now. I'd completely get over my ex, and become my old happy self. Jungkook would completely fill my schedule, and I finally could focus on self development instead of thinking what the hell was wrong with me, so my ex had decided it would've been for the best if he had broken up. Boyfriend drama was the last thing I wanted to deal with, so Jungkook's offer had caught my attention. He wasn't interested in dating, and I was glad and truly relieved.
"We could play some video games." Jungkook proposed, as he placed the plate with the toast in front of me. "Do you play?"
"No, not really." I replied quickly, as I swallowed. "Only the ones where you sing, or dance. And a little bit of fighting ones. I'm not really a gamer, but of course we can play. It can be fun." I sincerely spoke, focusing on the food in front of me.
"Okay, and since we agreed on that, I should notify you I tend to be a little competitive." Jungkook mused, as he grabbed an apple and bit on it, sitting on the stool beside me. "You won't sulk or anything when I beat your ass, will you?" He added, raising his eyebrow at me curiously.
"You're too confident for your own good, has anyone told you that before?" I snickered, wiping my hands in my pants.
"On several occasions, yes." He answered nonchalantly, smirking. "But don't think I brag for the sake of bragging, though. I'm pretty good at it. I'm pretty good at a lot of stuff, actually. You'll find out soon."
"Sure," I replied uninterestingly. It was the second time I saw him, and he boasted twice. Moreover, his ego would skyrocket even more if I got careless and let him. For the sake of our future friendship, I had to play my cards right. I had to either beat him in his own game, or feel collected by his victory. I could tell he didn't take defeat easily, although I didn't really know him yet.
"Unfortunately, I don't have karaoke. We're not gonna dance, either." Jungkook spoke, as he stood up, and threw the apple core into the trash bin.
"I'm not surprised." I mused, and jumped off my stool, going to sit on the couch. Within a minute, he joined me, as he set two cans of chilled coke and an opened bag of chips on the coffee table. Sighing, I rubbed my hands together. The meeting wasn't as awkward as I thought, but I wasn't relaxed, either. The tension was lingering in the air, but the more time we spent in each other's company, the less perceptive it was.
"So... do you want to play 20 questions in the meantime, or something?" Jungkook proposed, as he approached the video game console, and inserted a disk. "We should get to know each other better."
"You totally lurked on my social media, is there anything you don't know about me?" I questioned, remembering the Sunday notification of Jungkook liking one of my ancient photos. "I should've warned you I post complete bullshit, though. According to what you could've read there, I have birthday five times a year."
"Why?" Jungkook asked dramatically, as he handed me one of the controllers. He must've hoped I wouldn't bring that up. Unfortunately, he had no idea how much I loved teasing. "You must have some sort of trust issues."
"What a thorough psychoanalysis, Dr Jeon." I mocked, and smiled at him. "But seriously, though. Let's not blow this out of proportion, here. I just don't like sharing my personal information, so yeah. Besides, it's a trap for all Internet stalkers like you."
"Let's not blow this out of proportion." Jungkook replied, citing my previous words. "The fact I browsed through your photos doesn't mean I am a stalker. I was just... you know... doing my research."
"Doing your research on me?"
Jungkook wanted to groan at me, I could feel it. I got under his skin with my teasing, and I really had to refrain myself from laughing.
"Oh, shut up, Seol. We both know you checked out my profile, too." Jungkook fought back, and I just shrugged. Even if I had gone through his pictures whatsoever, I didn't get caught like he did.
"Right..." I dragged on, sounding unconvinced, "whatever floats your boat, man."
"Let's just play." Jungkook proposed, being mildly angry with my sassy attitude. When I was beyond amused, Jungkook just wasn't having it.
***
I got bored of that fighting game rather quickly. Jungkook was using some kind of special moves, so I didn't stand a chance of winning against him. Thankfully, I didn't really care about the result; I could have fun even if I lost to him. My indifference about my defeat really made him wonder, though. I assumed that Jungkook would be a person who would rub his victory in my face, but seeing my nonchalance and disregard, he just put the controller on the coffee table in front of him, reaching for a can of beverage.
"I can show you some tricks, you know." He spoke nonchalantly, taking a sip of his drink. "Winning can become boring, too."
"Nah, I'm fine." I simply answered him, knowing it was driving him crazy. He didn't feel any satisfaction due to defeating me one time after another; he must've felt like an MBA player playing with a cripple. It was sad, but still kind of amusing from my perspective. "We can just settle for an interrogation. Let me start; what is your major?"
"I really wanted to be a game developer, but I suck at math, so yeah, I'm a History major. Second semester. What about you?" Jungkook confessed genuinely, and looked at me, expecting just as frank response. "The way you dress tells me it's either law, business, or journalism." He added, and I looked down at my outfit, wondering what gave me away. I was wearing a pair of skinny jeans, a white button on shirt, and a mustard sweater. It was very casual; he wouldn't be able to guess it right without his thorough research. I must've underestimated his stalker skills.
"Wow, you're right. I major in business; fourth semester. I tried majoring in English at the same time, but I got expelled." I answered genuinely. Jungkook looked at me being kind of surprised, as he most likely didn't expect me to be such a rebel. Unfortunately, it wasn't anything like that. "Don't give me that look; it's no big deal. I guess it was just a brief wave of ambition. That's how you're gonna end if you don't attend your lectures."
"You sound like it's not a big deal." Jungkook stated, being perplexed as ever.
"Because it really isn't." I replied with a smile. It didn't really matter. The world keeps spinning, and I still major in business. I'm fine.
With the game paused, we talked. It was simple, and unlike my expectations, it didn't seem forced. We were just two people who wanted to know each other better, hopefully becoming good friends and somewhat fuck buddies in the near future.
I found out that Jungkook, along with Jimin, came from Busan. His other roommate, Min Yoongi, has already graduated and has a decent office job. They aren't the same age, although they get along just fine. Jungkook has an older brother who still lives in his hometown. He really likes to work out, and he's a part of a football team. He's really passionate about the sport, and he hopes he will become the Captain at the beginning of the next semester. He likes superhero movies; Iron Man being his ultimate favorite.
Of course, in exchange, he got a lot of confirmed info about me. It was a two way street, and I had to share some facts about me. I told him that I still lived with my parents and my younger brother which is Jungkook's age. I told him about my friends, and how I strive to keep in touch with all of whom, regardless if they had decided to stay in the city or left for collage. I even told him how much I like cooking, yet detest every kind of baking.
"Hi, Jungkook." The voice pulled us out of the trance. It was nice to the point we lost the track of time. "Hi, Seul?" He finished, being unsure whether he remembered my name correctly, and even though he mistook, I was still impressed.
"Seol." Jungkook corrected him on my behalf, and I just smiled at Jimin who was taking his shoes off.
"Ah, right. Sorry, Seol." Jimin smiled back at me before he walked past us to the kitchenette, opening the fridge. "So, what are you guys up to? Am I interrupting something?" He asked, raising an eyebrow at us, uncapping a bottle of water, chugging it down.
"Nah, Seol and I were just hanging out." Jungkook replied nonchalantly, taking a sip of his coke.
"Really? The last time I saw her, you two did seem to having something going on. Are you sure I'm not cockblocking anyone here?" Jimin retorted, scratching his temple in confusion, as he looked at Jungkook and I.
This was really awkward. Jimin knew about our hook-up. What else could've he thought when he had caught me in their kitchen in the middle of the night? Frankly, if I were in his shoes, I'd be baffled, too. Why the hell would Jungkook want to hang out with a girl he had already banged? Moreover, we couldn't tell him what we were planning to do at the end of the week. Firstly, it wasn't decided yet. Secondly, having a fuck buddy wasn't something I'd openly brag about. Even if we would start hooking up, I'd rather keep it a secret.
"Just like Jungkook said, we're just hanging out." I explained, smiling at Jungkook's roommate. "Feel free to join us."
"I think I'll pass." Jimin kindly declined, as he closed the refrigerator. "Don't get me wrong; I'd like to stay and all, but I have a hot date today. I just came to take a quick shower, and then I'm off to go. If only you could see her ass; boi, it's so amazing one could kill for." Jimin replied rather vividly, as if he forgot I was present, and he wasn't talking only to Jungkook. It didn't make me unnecessarily uncomfortable; I'm friends with Hoseok, and I'm perfectly aware how guys talk about the girls within their inner circle.
"Whatever, dude." Jungkook replied with a shrug. "Don't mind him, Seol. Just ignore him, I do that all the time."
"Hey, I heard that!" Jimin hollered from his room.
"You were supposed to hear that!" Jungkook retorted, and smiled. They were teasing like there was no tomorrow, just like Hoseok and I. They must've been real friends. Hopefully, Jungkook and I could develop this kind of friendship in the near future. "Anyway, what were we doing before we were rudely interrupted?" Jungkook dragged on and hummed, touching his chin.
"I think we agreed on changing the game. The fighting game is boring." I quickly answered, taking a sigh, as I placed the game controller atop the table.
"Ah, yeah." Jungkook rose from his seat, and approached the shelf where the game collection was. "I don't think you'll enjoy the other games, either." He announced, and I nodded my head. I could've guessed he didn't have any games I'd be fond of; especially when I didn't like video games to begin with. I could try a match or two, but I'd quickly get bored of it. Even Jungkook couldn't change my attitude.
"It's fine, Jungkook. Let's call it a day. I'm tired, I only slept like five hours." I said truthfully, as Jungkook joined me on the couch. "I had fun today."
"You sound as if you're saying this because you don't want to hurt my feelings." Jungkook spoke lightheartedly, cracking up a shy smile.
"Because she is!" Jimin interjected, and winked at me, as he exited his bedroom with a towel thrown around his shoulders.
"Fuck off!" Jungkook shouted, and threw an empty can at Jimin who successfully dodged it.
"Why? She like literately told you that you bored her. Just face it," Jimin continued with a lopsided smirk, "you. are. boring."
"Just cut it!" I interfered between them, sensing they could bicker with each other all day. At first, it was rather entertaining to witness their teasing, but when Jungkook gave him his whole attention, completely ignoring me, I had to put an end to it. I was the guest, and I felt really uncomfortable being forgotten about.
Jungkook and Jimin stared at me in silence, waiting for me to speak up.
"It was fun hanging out with you, Jungkook. See you tomorrow." I spoke, and stood up, collecting my stuff in a hurry. "Good luck on your date, Jimin."
***
The next day, Jungkook proposed a movie marathon, and since I didn't have any classes on Wednesday, I quickly agreed. It was a brilliant idea, and frankly, I needed some relaxation. The professors had wanted to kill me with countless assignments. Watching a few movies and munch on many snacks was simple, and I just couldn't wait until the end of my classes.
My marketing professor ended his class twenty minutes earlier, so I quickly packed my notebook, and rushed to the bus station. I still had over an hour to get to Jungkook's apartment, so I decided to use the extra time to buy some snacks. It was the second time he invited me over, and I really didn't want to come empty-handed. We were meeting at his place, so visiting him without any 'present' was just distasteful.
Thankfully, I caught the bus, and after a thirty minute ride, I was in the supermarket near Jungkook's apartment.
Nodding my head in the rhythm of music in my earphones, I strolled down the aisles, wondering what I should buy. My doubts vanished the second I decided to follow my taste, and although I wasn't craving anything at the moment, I opted for buttered popcorn and a bag of potato chips. It was classic, and I was certain Jungkook wouldn't complain, given that he had treated me to such snacks yesterday.
Quickly, I put two bottles of rosé wine. (Just in case the conversation in between boring scenes would turn up not as casual as either of us would want.)
Having paid for the shopping, I looked at my wrist-watch. I was running late, but it shouldn't bother Jungkook that much. We were meeting at his place, and I was going to bring him free booze. He ought to be delighted.
The bottles of wine kept clinking in the plastic bag, as I marched to Jungkook's flat. The sound echoed even louder when I was climbing the stairs. I was sure that Jungkook could hear me when I entered the building.
I knocked with my free hand, and sighed, staring at my shoes.
"Hi, Seol." Jungkook opened the door, and snatched the bag with shopping the second he noticed it. "Is it for me?" He asked and looked inside before I managed to reply to him. "I texted Jimin to buy some snacks on his way back, but there's never too much of chips, right?"
"Yeah, maybe at least once, in the history of movie marathons, we won't run out of snacks during the first fifteen minutes." I jested, as I took off my shoes, and hung my coat in the hall. "So, you're saying that Jimin didn't bail out on us today? Should I feel honored?"
"Honored? Nah, more like fed up. He can be a real pain in the ass." Jungkook replied, as he unpacked the bag. "And sorry for yesterday. You must be pretty angry. Jimin kind of killed the buzz." He added, as he joined me in the living room.
"No, it was fine. I act with my friends like that, too. I totally get it." I smiled, and sat on the couch beside him. "The only thing I am mad is this," I added, and brushed my hair to the side, showing Jungkook the hickey he had left on my neck. "The last thing I want is to have my parents interrogate me how the hell I did get it, you know."
"Sorry, I just..." Jungkook stated shyly, scratching his neck as he sought for the right words. "It's really hard to control your actions when you feel so good." He finished, and I looked away in embarrassment. I knew the sex we had had was amazing, but having Jungkook openly admit it did make my cheeks slightly pink. "But why should it bother your parents so much? You're an adult."
"Yeah, I am, and they would totally understand it if I was having sex with my boyfriend, but they know I am not seeing anyone, and I just don't want them to know their only daughter is sleeping around with strangers." I answered genuinely, and shrugged. My parents were understanding, but also a little bit old-fashioned. I guess nobody's parents would be thrilled to find out about their children's one night stands and other meaningless flings.
"Oh, I guess you're right." Jungkook agreed, and lowered his head, as if embarrassed that he had made such an inconvenience for me. "I'd not want my parents to be aware of my sexual encounters. However, you're not that innocent, either." He added, as he tugged the collar of his white T-shirt, showing me a hickey on his collar bone.
"Sorry?" I spoke, but with my sheepish smile, my statement came out as a question.
"Don't be; let's just say we're even." Jungkook proposed and I nodded in consent; there was no point in arguing. We were both guilty. "Jimin should be here soon, why don't we pick a movie or two. I recommend 'Iron Man'."
"How about no?" I quickly refused, sounding way sassier than I intended. "Don't get me wrong, but I've already seen it, and I don't want to watch it again even if I found it funny. I'd rather watch something new." I suggested, and Jungkook unwillingly complied. "We have a whole night ahead of us, so it would be great if we started with a light comedy, then proceed with an action movie, and end the night with a horror; what do you think?"
"Yeah, whatever, let's do it your way." Jungkook gave in, as he smiled at me. I could see he wasn't pleased with my bossy attitude, but for the sake of our blooming friendship, he complied. Apparently, Jungkook and I are really alike; definitely much more similar than I'd ever assume. We both seem to like to be in charge, but hopefully, we would work out a compromise or something.
***
Jungkook was on the verge of dying. He was whining and groaning, as he was rolling on the couch beside me, pulling his hair out.
I should've warned him I had seen my share of movies; regardless of the release date, I had watched every single film he had proposed.
"Oh, for fuck's sake!" He growled, going to the kitchen for another can of coke. "How did you find so much time to watch all of these?" He asked angrily, as he sat beside me. "It's been thirty minutes!"
"This guy just doesn't know how to be considerate." Jimin mocked, as he was sitting in the armchair, sipping the wine that I had bought. "You would watch your 'Iron Man' over and over again. Whenever I hear that title I just feel like throwing up, and it's all thanks to you."
"What about Yoongi? Is he coming home tonight?" Jungkook asked Jimin, and I looked at the latter. I knew that Jungkook had another roommate, unfortunately, I didn't get to meet him yet. I only heard Jungkook say Jimin this and Jimin that, but not even once, he told me about Yoongi (beside his name that is).
"Nah, I talked to him in the morning, he said he was going to stay over at his girlfriend's. He should be back tomorrow around five." Jimin answered, and looked at me, smiling. "Don't worry, Seol. You're not missing out on much. Yoongi is, hmm..., a specific person. It shouldn't bother you much; you're hanging out with this little piece of shit." Jimin added, tilting his head in Jungkook's direction.
"Right," I dragged on, and laughed when Jungkook smacked his roommate. "Whatever." I added with a shrug, not taking Jimin's snarky comment under further consideration. The last thing I wanted was to deal with Jungkook accusing me of teaming up with Jimin against him. "How's your date by the way?" I inquired nonchalantly, changing the topic.
"It was fine, but I just lost my interest, you know. She was a ten, but also a bit too easy." Jimin answered, shrugging, playing with the glass wine. "I decided to channel my passion for a girl in my psych class. She acts like she hates me, but I know she's just frustrated because of me. She lives in denial, but I guess it can be fun to chase her."
"Good luck?" I spoke, raising my eyebrow at him questioningly, as I really didn't know what to say. It seemed so twisted, and I didn't want to analyze it.
"Yeah, he's gonna need that. The girl obviously detests him, and I'm sure I know why." Jungkook chimed in, as he turned on the movie which I, much to his relief, approved. "Just look at yourself. A complete disaster."
***
Hanging out with Jungkook and Jimin was fun. I really enjoyed the movie night; the films were fine, occasional snark from the boys made me laugh every time, the food was also really tasty. I could almost say it was a perfect meeting with my friends.
"It was fun, but I better call it a night." Jimin groaned, as he got off the armchair, and stretched his numb limbs.
"Yeah, whatever. Don't dream of me." Jungkook snorted under his breath, and I smiled, as I caught that, since I was sitting right beside him. "It was the last movie marathon I had with you, Seol." He added, as Jimin walked off to his bedroom. "If anything, you better prepare the films. I don't want to go through that again." He voiced, and I knew I had it coming. Jungkook had been really fed up with me, having declined every movie he had picked.
"Oh, come on, it wasn't that bad." I disagreed, hitting his shoulder gently. We had drunk two bottles of wine with Jimin, and no matter how I didn't want to admit it, I was a lightweight. It must've been pretty obvious to the both of them by now. "Nonetheless, challenge accepted. I'll bring you some real pearls, like the best movies ever." I smiled at him excitedly. "And about tomorrow, I'm going to the cinema with my friends; would you like to tag along? I don't know the title, but it's two tickets for the price of one." I proposed, and Jungkook looked at me.
"Yeah, sure." He quickly agreed, and smiled at me. "Sounds like a lot of fun."
"Afterwards, we'll just grab a beer or something."
"Great." Jungkook answered swiftly, and sent me a sheepish smile. Almost as if he was shy.
"What?" I asked, raising an eyebrow at him. He was acting weird, as if out of his character.
"I know we agreed on waiting, but I'm really impatient. Do you think we could..., you know..., have some fun? I'm not sure I can wait till Friday."
"Wow," I sighed, and stood up from the couch. "Good night, Jungkook. I'll text you the details tomorrow."
***
Right after my classes, I rushed to the cinema; my friends had booked the tickets, and someone had to buy them thirty minutes before the movie. Of course, not wanting to be there all my myself, I told Jungkook to come earlier, too. Unfortunately, I didn't predict this little piece of shit to come late. My high school friends had already come and paid me back for the tickets, but Jungkook was still nowhere to be seen.
"Oh, finally!" I exclaimed, as I saw Jungkook in the crowd. Quickly, I stood up and approached him, while my friends remained seated, and watched me. "You're late." I spoke, as I awkwardly hugged him.
"Sorry, I just... well..." Jungkook started, as he scratched his head, tousling his hair in the process. I sighed, knowing he just couldn't voice his excuse because he didn't come up with one yet. I guess I should've told him I wasn't angry with him for real, it was just teasing. My friends are late all the time; as sad as it sounds, I've got used to it. "I was playing a game, and I kind of lost the track of time."
"Yeah, whatever." I shrugged, brushing it off. I could make a scene, but blowing everything out of proportion was unnecessary. "Meet my friends; guys this is my friend, Jungkook." I started, as we approached the table where I had been sitting with my friends.
"Hi," they hollered and waved at him, smiling.
"I thought you were going to bring Hobi, though." My friend, Jennie, stated when she looked at Jungkook.
"Hobi is not my only friend, thank you very much." I retorted, trying to laugh off the teasing. I loved my friends, but all of the teased me just like Jimin teased Jungkook and vice versa; unfortunately, in my case, it wasn't a fair fight; I was outnumbered, one against five. "So..., Jungkook this is Jennie, Hayi, Chanhyuk, Youngjae and Hanbin." I quickly introduced them one after another.
With a wide smile upon his face, Jungkook bowed at the girls, and manly shook hands with the boys.
Just when I thought everything was going smoothly, they all proved me wrong.
Before the movie, it had been just a casual chat between everybody; however, when the movie ended and we headed to the pub, everything changed. Although I didn't mind the teasing, it was a complete disaster when Jungkook ganged up with them against me. For a second, I thought Jungkook would take my side, but instead he only fuelled them to keep poking fun at me.
My friends seemed to accept Jungkook, but the more I pondered about it, they treated him as one of them already. Needless to say, Jungkook seemed to fit in more than I did. However, I knew not to overreact; they would never trade me for anyone else. I was irreplaceable, so I didn't worry much.
"So..., Jungkook. How the two of you meet? I don't recall Seol ever talking about you." Hayi asked, and I immediately diverted my attention from Youngjae to her. It was a sensitive topic for me, I didn't really want to brag that Jungkook had picked me at the club, and we only agreed to try out as friends to become some sort of fuck buddies. It wasn't a subject I wanted to discuss with my friends, let alone boast about it.
"Ah, cut the story short, we met at a party." Jungkook answered truthfully, sending me a reassuring smile that he didn't want to go through the details, either. I was glad he smoothly omitted the mine; he didn't lie and it was a good way to put it. We had met at a party; they didn't have to know why we had decided to continue our acquaintanceship and when that particular party had taken place.
"You went to a party without us?!" Hanbin asked, as he pressed his hand against his chest, acting to be terribly hurt. "Why you never tell us about parties?" He carried on, and I laughed because he was playing my card. Normally, they would go to a swimming pool or an escape room without me, and I always acted it out, pretending to be deeply hurt. This time, the roles were reversed, and it was hilarious.
"Yeah, and all of you totally did tell me that concert last week; thank you." I deadpanned, and bit the straw, drinking the rest of my drink.
"But you don't even know that band!" Chanhyuk fought back, and Hanbin and Youngjae nodded their head in confirmation.
"Yeah, but it would be nice if you told me." I carried on, being fuelled by alcohol, the anger completely aside. I understood them, and they must've known I wouldn't have gone with them, but they could've told me; I really hated being the last one to find out. I really despised the concept of being left out. "It really pains my fragile heart that you're having fun without me." I fake sobbed, and they just fake groaned in irritation.
The evening continued without any trouble. We sipped our drinks and chatted. Jungkook seemed fine as well. My friends engaged him in the conversation before he even managed to realize they left him out. We were having fun, as if Jungkook was a member of the original lineup, and had been hanging out with us for years.
The only thing I didn't particularly like about the whole situation was that my friends knew Jungkook as much I did. I introduced him as my friend, and now he was just as close with them, as he was with me. It didn't sit right with me, but I couldn't do much to change it. I just needed time.
***
On Thursday, my lecture ended at noon, and I headed to the football field where Jungkook had a practice until one p.m.. Hopefully, I got there late, so I only had to spend thirty minutes on the bleachers. The boys were chasing the ball, and I quickly notice a familiar figure.
Jungkook was wearing a blue T-shirt, black shorts, and black and blue football boots. He was all sweaty, but I could only focus on his thighs. They were sculpted beautifully, and seeing him run after the ball like that made me want to screw the whole agreement and jump at him at that very moment. The trial was almost over, but I didn't care. He was too handsome to resist.
Damn, Jungkook is a sight for sore eyes!
Plenty of students were watching the game, so didn't mind being unnoticed by him. Jungkook giving me a wave or a smile would be nice, but he wanted to become the leader the very next season, so I perfectly understood he had to always give one hundred percent during the match, even if it was just a training. Perhaps, I don't know a lot about football, but Jungkook was good.
He was really fast, and whenever he had the ball, the defence would be alarmed, the half of the players running after him, striving to stop him from scoring a goal.
I wouldn't be surprised if Jungkook had his own groupie, sitting somewhere among the spectators.
The longer I stared at him, the harder it was for me to focus on something what wasn't him. He was very attractive, but I couldn't let my desire got the better of me. Jungkook and I had an agreement, and if we really wanted to become fuck buddies of some sort, we had to wait. If we made our decision in haste, afterglow of sex clouding our judgment, everything between us could end up horrendously.
I sighed, trying to get rid of every sign of excitement.
I could wait; we would solve it on Friday.
Jungkook would make it worth my while.
A loud whistle brought me back to Earth, derailing my train of thought. The team's coach called the end of the match, and obviously, the team which Jungkook was a part of, won. The girls who were sitting beside me said something about 2-0 victory, one of the goals having been scored by Jungkook.
He was smiling brightly, and high-fiving one of his teammates. Shortly after, the fellow man in the same exact uniform placed his arm over Jungkook's shoulder, and ran his other hand through his hair.
When Jungkook pushed his friend off him, I noticed him look at the bleachers, most likely seeking for me, as we had agreed to meet right after his practice.
He failed to notice me since all the spectators rose from their seats, slowly making their way to the exit. I was invisible to him, but it didn't bother me much, as my phone buzzed, notifying me about the text Jungkook sent to me.
From: JJK | 12:49 p.m. | gonna take a quick shower. Meet you outside in 10.
I sighed, and swiftly texted him back.
From: Shorty | 12:49 p.m. | whatever
***
After Jungkook's practice, we headed to the shopping mall. We both were starving and I needed to buy a jacket, so the gallery was the only reasonable option. Jungkook complained a little, but I promised him it was going to be fun, so he eventually gave in. (I might've bribed him with free food, but I'm certain I would convince him even without it.)
"It's so good." Jungkook commented with full mouth, quickly chewing the burger, so he could take another bite.
"It's way tastier when you're not the one paying." I remarked, and rolled my eyes, shaking my head. Of course, it was delicious, but was definitely better, because I treated him to this. I'd act like him if he was buying me food, too.
"If you keep using that tone, I'll start to think you don't want to splash money on your friend." Jungkook stated casually, wiping his mouth with the napkin. "Oh, and I have news. After you left, Jimin and I had a little chat. We're throwing a party tomorrow, you should come. It's gonna be dope." Jungkook announced, as he stretched his arm to reach for a paper cup with coke.
"Sure, sounds like a lot of fun." I answered, nodding my head. It was a perfect idea, especially when I didn't know what we could do on the day five. "Should I come by your place around eight?" I asked, and smacked Jungkook's hand, as he tried to steal some of my fries.
"That would be great." Jungkook agreed nonchalantly, glaring at me for not sharing. It was cute in its own way, and since I was already full, I passed the fries to him. "Thanks." He beamed, and I shrugged, as I watched him munch on my fries. "Oh, and one more thing; could you bring some snacks?"
"Of course, it won't be a problem."
"That's a relief." Jungkook added, and I just shrugged; I'd buy something on my way to his apartment even if he didn't ask me to. It just wasn't cool to show up empty-handed. "You'll finally get to meet Yoongi and my other friends. I should warn you, though. They're weird, but thankfully not the annoying kind of weird like Jimin."
"Yesterday, you met my friends; they're not particularly sane, either." I smiled, knowing his friends weren't something I couldn't handle. I had seen my share of odd and wrong stuff; it was really difficult to surprise me. "There's a rumor that Hanbin's parents are paying us for being friends with him, but I haven't seen this money yet. I'm pretty sure I can deal with your friends no matter how crazy they are."
"Okay, but remember that I warned you." Jungkook nodded with a smile, as he stuffed his mouth with the rest of the fries. "So, what did you want to buy?"
***
Though I was supposed to look for a leather jacket, I couldn't walk past a pretty blouse or a fancy skirt without having a closer look and trying it on. Jungkook groaned every time something caught my eye. For someone who wasn't fond of shopping, Jungkook must've been terribly irritated with my behavior.
"Is this a test, or you just want to torture me?" Jungkook whined, and I sighed, hanging a white T-shirt with a funny design on it back on the rack.
"What can I say? Everything is so my style." I answered, marching toward another aisle where I noticed a pile of burgundy skinny jeans. "Why is life always like this? There's so many pretty things when I'm broke, but when I have money to spend recklessly, nothing can catch my attention."
"Can we just get what we came here for?" Jungkook asked angrily, and I just smiled at him sheepishly. "You wanted to buy a jacket, so buy a goddamn jacket."
Sighing, I noted to return for the jeans, but complied with Jungkook's urge. I'd get them on another occasion.
Quickly, I paced around the shop, seeking for jackets. It wasn't difficult to find them; the spring was just around the corner, and plenty of them, in a vast range of styles and colors, were displayed in shop windows.
"Which one?" I asked, as I held up two leather jackets, so he could have a better view to judge them.
"The left one," he answered shortly, tilting his head to my right hand.
Considering his choice, I looked closely at the jacket, wanting to check it out thoroughly. "Are you sure? The color is kinda odd; it's black, but I don't know, it just looks like it's really dark grey to me."
"Yeah, you're totally right." Jungkook hissed bitterly, not even trying to disguise his disinterest. "Just take the other one." Jungkook added before he pulled out his phone, completely ignoring me.
"Hmm..., it looks badass, but aren't the sleeves too short? Is it supposed to look like this?" I inquired, trying to refrain myself from laughing when I looked at Jungkook who was clenching his phone, striving to control his anger. I know I am horrible, but seeing Jungkook this frustrated really made my day.
"It looks fine, just take it. My legs hurt." Jungkook quickly replied, whining.
I really wanted to scoff at him, his legs hadn't hurt him when he was chasing that stupid ball, no, he had to pull that card during the shopping.
"Ugh. Fine. Let's go."
***
Fashionably late, I appeared in front of his apartment, holding a plastic bag filled with snacks. Though Jungkook hadn't specified his request, I bought three bags of potato chips, three microwave buttered popcorn, and a carton of chocolate-chip cookies. Of course, I had to bring something to drink, too. Hopefully, a four pack of beer and a bottle of vodka would suffice.
Hearing the music through the doors, I knocked loudly in hope at least one person would hear me and let me in.
"Hi, Seol. You're late!" Jungkook greeted me, as soon as he pulled the doors open. He was wearing his casual outfit; an oversized white T-shirt and black jeans, but even without trying hard, he looked awfully good. "Oh, you brought food, thanks." He added, as he eyed me from head to toe, noticing a heavy bag in my hand. "Come on in, throw your coat on that pile over there, and get yourself a drink. I'll find you in a while."
Nodding my head, I entered the apartment, and smiled at him.
I was late, maybe an hour late tops, but every guest already had already a plastic cup in their hands. Quickly, I made my way through the living room to pour myself some, too. I came here to have fun, and with alcohol in my system, it'd be definitely easier. Not wasting any time, (since I was a round or two behind everyone,) I opened the refrigerator, seeking for something to get me in the mood.
I didn't want to start the night with a strong drink. Being the lightweight I am, I just grabbed a half-empty bottle of champagne and a carton of orange juice. It was perfect time to have a mimosa. Or maybe even two. Who knew how lucky I'd get tonight?
"I don't think I know you. Are you friends with Jungkook or Jimin?" A man asked, as he crept behind me, scaring the hell out of me. Thankfully, I already set the glass bottle on the counter, otherwise I'd make a huge mess in the kitchenette.
"Yeah, I'm Jungkook's friend, and you are?" I inquired, trying to keep my cool and act as if he just didn't almost give me a heart attack. However, the way he looked at me, with his eyebrow raised, I knew I didn't recover as much as I wanted.
"Yoongi, I live here." He answered nonchalantly, and I instantly smiled. So, this was Jungkook's other roommate, the man who had slept through my loud moans.
"Ah, Jungkook mentioned he had a roommate. I looked forward to meeting you; I'm Seol." I said politely, and stretched my hand for a handshake. I really wanted to meet him, although Jungkook hadn't talked much about him.
"Nice to meet you, Seol. What you're having there? Do you think you can make it double?" Yoongi started, as he looked over at my drink which sat atop the counter.
"Sure, but I don't think it's gonna make you drunk." I commented, reaching for an empty cup to make one mimosa for Yoongi.
"Then we desperately need to drink something stronger after this juice." He retorted, winking at me, as he drank the cocktail in one go. "So, Seol..." Yoongi started, as he stared at me, his eyes running up and down my body, judging my outfit. I was wearing a dark turquoise blouse, which prettily contrasted with my white skin, with sleeves rolled up to my elbows, a pair of black skinny jeans that hugged my legs perfectly, and a leather choker around my neck. I hadn't necessarily tried to doll myself up; I didn't try to impress anyone, nor find myself a hookup. It was just a casual party with Jungkook's friends. Nothing more.
"How do you feel about shots?"
***
Yoongi was fun, and I don't think so because he got me drunk. We remained in the kitchenette, and actually, I felt as if I was in the heart of the party. He poured us tequila shots, and thoroughly following the ritual, we quickly emptied the half of the bottle.
Just like me, Yoongi preferred drinking and talking instead of dancing, so we were perfect companions.
I learnt a lot information about him, although at first, I assumed he didn't seem the type to be so easy-going. He told me about his office job and how much he hated it, but didn't dare to quit it, since he was making decent money. He told me about his girlfriend; she was pretty difficult to put up with, but he still loved her with pure passion. He told me about Jungkook and Jimin who were annoying him on a daily basis.
Yoongi used profanities like comas, but overall, despite him cursing, I enjoyed the conversation. We were similar and we liked each other's company. Naturally, we just hit it off.
"Whatcha doin'?" Somebody asked, and I immediately looked up to see who interrupted my chat with Yoongi. I really enjoyed it, so obviously, I was pretty annoyed with Jimin. "You know, Seol, Yoongi has a girlfriend."
"Piss off, we're just talking." Yoongi spat, and I giggled due to my intoxicated state. I was already drunk, although it wasn't even an hour since I had got there. "What do you want?"
"We're going to play 'Truth or Dare', and I was wondering if you'd like to join us?" Jimin explained, as he smiled sheepishly at me and Yoongi. "It's gonna be definitely more exacting that sitting here with Yoongi."
"But he's so fun." I replied, which unintentionally came out as a slur. The party barely began, but I had already passed my limit—it wasn't a good sign. I couldn't misbehave; it was Jungkook's first party I was invited to, and I didn't want it to be the last one.
"Come on, Seol. It's gonna be a blast." Jimin carried on, as he grabbed me by my elbow, hoisting me up, passing me a bottle of beer.
I couldn't refuse to him, although I didn't particularly like that game. However, Jimin's and Jungkook's male friends were all ridiculously good-looking, nothing bad would stem from playing a little.
I was seated between Jimin, and one of Jungkook's friends from the football practice; his name was Taehyung, as he leaned toward me and introduced himself.
The first time the bottle stopped pointing my direction, I played it cool, choosing the truth. We barely started, so instead of booing me, they complied with my, labeling my choice as a warm-up.
"I choose dare. Come on, Seol. Hit me the hardest you can!" Taehyung spoke excitedly, as the bottle I span stopped at him.
I was never good with coming up with ideas, especially under the pressure. Seven people were staring at me, waiting for me to speak up. How was I supposed to come up with a good dare? I was drunk; I barely remembered my name for crying out loud!
"Order me some pizza. With pepperoni, black olives, and some extra cheese." I blurted, and everyone around me laughed at Taehyung. He must've wanted something lewd or at least remotely naughty.
Contrary to my expectations, Taehyung smirked. I expected him to complain and force me to change the dare, but when I looked at him, I saw determination to fulfil the task, mixed with a hint of approaching revenge; he was going to avenge his wallet.
"With some extra cheese, you say." Taehyung repeated my words, as he pulled out his phone to dial the nearest pizzeria. "You are something, Seol. I like you." He added, as he waited for someone to answer his call, and I smiled. It was just a casual statement, but I was much relieved that Jungkook friends sort of accepted me.
"Seol, this was brilliant, I hate you." Jimin spoke through his giggles, as he was eyeing Taehyung who was ordering me food. I smiled at him too, he must've liked my dare to the point of being jealous he wasn't the one who had come up with it.
"Done, your extra cheese pizza should be here within thirty minutes. I hope you're happy." Taehyung said in a passive aggressive tone, and I grinned at him.
"Over the moon." I snickered, as he sat beside me with a heavy sigh. "Don't pout; I'll share." I added, and poked him gently with my elbow, making him look at me. I haven't come here to make enemies; I wanted Jungkook's friends to get to know me, and perhaps, like me. Besides, I perfectly knew I wouldn't be able to eat it all by myself.
"You better." He replied, and smiled at me, hopefully abandoning his plans for revenge.
The game continued, becoming more intense with each dare. People didn't have mercy for each other, as they were coming up with crueller and crueller ideas. I, however, could consider myself lucky; Jimin span the bottle which pointed directly at me. At first, I wanted to go with the truth, but when other participants booed me, I sighed, and decided to take the dare; optimistically, Jimin would go easy on me.
"Okay, Seol, listen to me very carefully." Jimin started, making a gesture for me to lean in. "You'll walk up to Jungkook and you'll tell him I'm bigger than him. And if he denies, you have to convince him." Jimin stated, and everyone within the circle cheered in excitement. It was an easy mission, but considering Jungkook's ego and natural urge to compete, my words could piss him off. His need to always be first would skyrocket to a whole new level, and I didn't want to deal with it.
"Fine, hold my beer." I answered confidently, before I straightened myself up. Due to the alcohol, I wasn't in my right mind, so obviously, I didn't think twice about the possible consequences. I could only hope, Jungkook wouldn't take it personally and just let it slide. I wasn't serious about it, he shouldn't be, either. It was just for the sake of that stupid game, and although he wasn't a part of it, he ought not to have been angry with me.
"Oh my God, it's gonna be epic." I heard Taehyung's comment, and it didn't make me feel any better. Jungkook was going to be furious. However, on the other hand, he shouldn't be much bothered if he's confident. Jungkook and Jimin are roommates; they must've seen each other naked, even if it had been purely accidental. He wouldn't take his rage out on me if he's certain Jimin's a smaller size.
"Hi, Jungkook." I started, as I patted his shoulder. He was talking to a very pretty girl, and although she tried to flirt with him, he didn't reciprocate any of it.
"What's up Seol? Are you having fun?" Jungkook asked, as he turned to face me, giving me his full attention.
"Yeah, sure. I hung out with Yoongi, he's really cool. Then Jimin came, and he's fun, too. You have funny friends, Jungkook. Really, they're weird, but it's that kind of weird which I utterly adore." I blurted in one ago, not even stopping for a second to take a breath.
"That's great." Jungkook simply stated, and smiled at me. "I'm really glad we clicked."
"Jimin's bigger than you." I announced, and quickly covered my mouth with my hands. Instantly, Jungkook's eyes shot open widely, questioningly staring down at me, slowly shifting his gaze on Jimin. Just as I predicted, he was furious, but it didn't seem because Jimin's right, he acted as if he was angry with Jimin who got me drunk and made me say such nonsense.
"What the fuck?!" He exclaimed, as he placed his hands on my shoulders, and turned me around, so I was standing beside him. "Do you think it's funny? Grow up for fuck's sake!" Jungkook hollered at Jimin, but the latter and other players laughed loudly, and at this point, I had no idea why. Either, Jungkook was fed up because he was sick and tired of Jimin, joking about his dick, or he just didn't like the fact that Jimin pulled me into that teasing game that they were playing.
"And you, Seol," Jungkook started, pulling me by my hand. "How much have you drunk already?" He inquired, and I smiled at him sheepishly, trying to recall how much alcohol I've consumed.
"One mimosa, five tequila shots, and two beers." I replied, although I wasn't entirely sure I listed everything.
"And what is your limit?"
"Two beers." I admitted, and Jungkook laughed at first, but the moment his laughter died down, he grabbed my hand and led me to his bedroom where I could sober up a little. I whined, since I didn't feel any discomfort caused by the alcohol, though I was still in the giggly state, and I wanted to have fun. Jungkook did this, because he cared for his new friend, but I was irritated, as he was cutting me off all the fun. I had had too many drinks, but I still had like ninety percent of my actions under control; I behaved. "You can't lock me up here. Please?"
"It's for your own good; just stay here, I'll check up on you soon. You need to sober up." Jungkook stated, and closed the doors. I could easily twist the knob and escape, but I didn't do it. It was Jungkook's party, and I didn't want to crush it. Besides, if I handled the alcohol pretty well right now, I might've lost the control later, and embarrassing Jungkook in front of his friends was the last thing I wanted. Me, getting out would make everything worse, so I simply stayed.
Sighing, I plopped down on his bed, and pulled out my phone. Quickly, I slid my finger across the screen and connected to their WiFi. I had no idea when he was going to return, so I just did what I'd normally do at this time of a night; find some erotic novelette.
Unfortunately, Jungkook came back when I was half done with reading; the characters were about to start making out, and he seriously just walked when things were going to become heated. I groaned, as I locked my phone, and sat up, while he carefully closed the doors behind him.
"How's the party?" He asked, and I just shook my head, trying to demonstrate that I indeed was fed up with the fact that he locked me in his bedroom. I wouldn't embarrass him more than Taehyung did; he was hitting on every girl at the party! "Seol, don't do the long face. You make me feel like I'm the bad guy."
"Because you are a bad guy. You deprived me of all the fun!" I whined, folding my arms across my chest. Perhaps, I was blowing this way out of proportion, but I couldn't control my honesty, especially when I was drunk. "Now, you have to make it up to me." I added, as I approached Jungkook, raking my hands across his collarbones, smiling. "You're not going back there, are you?"
"Nah, my guests already left." Jungkook replied, placing his hands on top of mine, staring down at me. "And don't worry, you won't be regretting anything." He added, smirking. "So...," he dragged on, his eyes fixated on mine, "we're seriously doing this."
"I don't know." Nonchalantly, I spoke, shrugging. "I mean... I'm not sure I can afford this friendship. Throughout this week, I basically spent all of my money."
"You don't mean it." Jungkook answered calmly, flicking my forehead. I whined, and quickly rubbed my forehead, even though it didn't hurt that much.
"You're right, I really don't." I admitted, laughing. "We have to establish some rules, though." I said, playing with Jungkook's hair, as I entwined my fingers behind his neck.
"Whatever you want, Seol." He breathed, his eyes shut tight, as he leaned in, trying to steal a kiss.
"Okay, I'll start." I hummed, and looked at him. We have to set up some ground rules if we want it to work out. There was no point in starting it unless we were on the same page. "You can sleep with other people, but my friends are off-limits. It'd be awkward to me, and I don't want to think that my friend and I slept with the same guy. Don't talk to me about your sexual encounters, either. I want to be your friend, but I don't want to be updated on your sex life. Just don't, okay?"
"Sure, it won't be a problem." Jungkook smiled, placing his hands on my sides, pulling me against him. "If it comes to me, I don't think I have any rules. I'd just really appreciated if we could stop using rubbers, it's gonna feel way better without it. I really want to fuck you raw." He announced, kneading my bottom with his big hands. "Damn, you so look hot with that choker." Jungkook commented, as he hooked his finger beneath the choker, pulling my head closer, smashing his lips against mine.
The kiss was passionate and needy, just the way I wanted to be kissed. Jungkook wasn't the only one who had had a hard time keeping one's hands to oneself, I also had had my moments of weakness. Thankfully, it was already Friday, and I didn't have to hold my urges in. I could freely do whatever was running through my mind for the past week.
We moulded in the kiss, completely ignoring our surrounding. The deal was sealed, and we just couldn't wait to get consumed by each other needs.
"That can be arranged." I replied the second we broke apart to catch our breaths, looking up at his face. His eyes were dark with lust, and I couldn't believe I wanted to talk through our deal. "If either of us wants to date, we should call it off before the relationship gets serious. I don't know there to draw the line, maybe a third date?"
"Sounds reasonable." Jungkook quickly answered, placing his hands on my bottom to hoist me up. Instinctively, I wrapped my legs around his hips, holding his shoulder tightly. The room was already spinning, and I really did not want to fall.
"Do you want to add anything?"
"Hmm..." Jungkook started, thinking. "Don't steal my hoodies, or shirts, or any piece of clothing. Just keep your hands away from my closet."
"Sure, but you can't steal my panties." I retorted, and Jungkook groaned in frustration, complaining that it wasn't fair. He was silly; the agreement bound the both of us, we both need to follow the rules. "Don't complain, it's basic chivalry."
"To return soaked panties to a fair lady? Sure..." Jungkook dragged on, leaning his head against the doors, barely putting up with me.
"It's settled then, right now, we should properly seal our deal." I replied, tilting my head to kiss him.
"Finally." Jungkook breathed heavily, closing his eyes, as he turned around, pinning me against the door. "God, you were teasing me the whole week! And when you wore that short skirt, I almost lost it." Jungkook commented, placing wet kisses across my jaw, down my neck. I could feel his needy cock pressing against my core, twitching to be released from his tight pants.
Still holding me tightly in his strong arms, Jungkook started to work on the buttons of my blouse, but when he undid the first two, I grabbed the hem, and pulled it over my head, tossing it carelessly onto the floor. Quickly, he lowered his head, gently nipping my cleavage.
"Don't worry, I had my moment of weakness, too." I confessed, as I ran my finger through Jungkook's hair, pressing him harder against my chest. "Just look at yourself, all muscles." I added truthfully, and Jungkook grunted. I knew he was a person who loved being complimented, it was guaranteed, it'd turn him on even more, and I just couldn't wait to see him in his purest, horny form. The beast just waited to be unleashed, and even a mere thought of what he was going to do to me, or how he's going to make me feel, was filling me with great excitement.
"Yeah," Jungkook grunted, tensing his arm, so I could admire his biceps. "Just look at it—pure steel." Instead of praising him and his gorgeous body, I just rolled my eyes, trying to ignore his boastful attitude. He was ripped, but he didn't have to flash his muscles at every single occasion, I was perfectly aware of it. It just made me insecure; why would anyone of Jungkook's level of handsomeness want to hang out with me?
"Oh, God! Jungkook, less flaunting yourself, more fucking." I retorted, and Jungkook just shook his head in disbelief, attacking my neck again within a second. "You won't be needing that." I added before I reached for the hem of his T-shirt, swiftly pulling it over his head.
"Easy there, we don't need to rush." Jungkook mentioned, rolling his hips against me. "I want to devour you."
"This won't do," I interjected, jumping off Jungkook, rather gracefully landing on my feet. He was confused, but the moment I pulled my jeans down and kicked them aside, he realized it was just my urgency. I needed him, and he had to take care of me. "Jungkook, I've been waiting so long..." I confessed shamelessly, struggling to unbuckle his belt.
"Then, we should just get to it." He replied, smirking down at me. "I can't keep you waiting, can I?" I immediately nodded my head, and Jungkook grabbed me by my jaw, pulling me in for another passionate kiss. I really needed him, and every second wasted on talking was making me furious. Moreover, Jungkook was perfectly aware of it, so he wasn't going to fulfill my wishes instantly. He was a tease, and I seriously should've known better to not tell him how much I wanted him to fuck me.
"Don't mess with me, Jungkook." I said, gently pushing him toward the bed. I had to take the initiative unless I wanted to be tantalized for the rest of the night. Once again, he made his confused face, but I just smirked at him and shoved him onto the sheets, climbing on top of him almost in an instant.
"Whoa, Seol, I didn't think you had it in you." He simply commented, being astounded by the sudden change of roles.
"You have to understand me, I've been deprived of this for the past week." I replied, raking my nails down his toned chest. God, he was seriously gorgeous.
"You're not the only one." Jungkook stated nonchalantly, flipping me onto the bed out of a sudden. "I thought of you, Seol. A lot. And they weren't chaste thoughts."
I couldn't help myself but grin. Not only I was having sex with a god, he had even thought of me. I was flattered, like really flattered.
"What are you waiting for, then? Tell me what you've been thinking about." I started, sticking my hand down his boxers to grab his hard cock. Gently, I gave him a few strokes, and Jungkook hissed.
"About you, about your pussy; how good it was going to feel when I'm finally inside of you, making you moan and writhe beneath me. About your screams of my name that you would be shouting at the top of your voice. God, Seol, I'm gonna fuck you so good, you won't want anyone else." Staring down at me with his hungry eyes, he grabbed my panties, pulling them down my legs, throwing them over his shoulder. He didn't even bother to wait for my reply, he just crashed his lips against mine, rubbing my folds before he shoved his finger inside of me.
I groaned in pleasure, but Jungkook muffled me, swallowing my moan.
Not waiting for me to adjust, he added another finger, thrusting them at the right rhythm, at all the right angles. His swift movements got me wet, my legs shaking.
"That choker really does look amazing on you." Jungkook commented, admiring me. I was only in my bra and the necklace. "How do you feel, Seol? Am I making you feel good?" He asked, curling his fingers, watching me bite my bottom lip, refraining myself from moaning.
"You're beyond great, Jungkook. Keep going, and I'll come right on your hand. Do you want that?" I slurred, not even trying to keep it cool. I just wanted to reach my release, and if it took dirty talk to get him to fulfill my desire, I'd not rethink my choice.
"You kiss your mother with that mouth?" Jungkook let out a snarky comment, and I just rolled my eyes at him. He was ridiculous. "You're naughty, Seol. Really naughty." He rasped, rubbing my clit with his thumb, and I didn't even try to control the volume of my moans. Jimin and Yoongi could walk on us, for all I cared.
"Ah..., J-Jungkook," I breathed out, feeling my orgasm approaching. He just knew where to touch me and how to do it; I wouldn't last much longer. "P-Please...," I purred, rubbing my thigh against his side. I needed just a little bit more of him, only a few thrusts were between me and the bliss I had been looking forward for the past week.
"God, I want to fuck you so much. My cock is throbbing for your attention." Jungkook carried on, and I just shut my eyes close, letting a series of explosions erupt everywhere at once. The orgasm was powerful, it felt as if my body just shattered into a million pieces. I had no idea the dirty talk worked on me, too. "Look at yourself, Seol. You came so hard on my fingers. You look so worn out, how are you going to handle my cock?"
"I'm sure I'll handle it just fine." I retorted, as I opened my eyes, panting. "Oh my God, Jungkook, it was amazing." I added, as he plopped on the bed beside me, giving me a moment to regain my energy. "I mean it, Jungkook." I continued, gently drawing lines across his chest with my fingertips.
Jungkook didn't reply. Instead, he just patted his perfectly sculpted thighs for me to sit on them. I couldn't complain; frankly, I couldn't wait to ride him, so I straddled him eagerly.
"Do you seriously think I'll let you ride me? Honey, I'm in charge tonight." Jungkook whispered, as he reached to a nightstand to get a condom. Of course, I should've seen it coming, silly me. "Don't pout, you're gonna die out of euphoria." He carried on, and although I knew he was going to make me feel really good, I didn't want to give him the satisfaction of completely submitting me. I didn't like being bossed around, so if his ego blew up too high, I'd show him my claws.
"Are you sure you don't want me to take the lead?" I asked, trying to sound the most seductive as I could, as I slowly pulled the bra strap down my shoulder. Jungkook's eyes were fixated on me, and nothing would be capable of pulling him out of the trance. "Come on, you're gonna love it." I whispered, discarding my bra, leaning forward, letting Jungkook have a better look at me, completely nude in front of him.
Taking advantage of Jungkook's being distracted, I snatched the condom off his hands, and quickly got rid of its packaging. I was still kind of buzzed, so my movements were clumsier than I intended, but overall, I got the job done, rolling it down onto his cock which was already leaking with precum.
"Tomorrow." Jungkook started, as he placed his hands on my hips, preventing me from moving. "You'll ride me tomorrow. For today, let me have my way with you." He added, and just pushed me on the sheets. He knew I wasn't going to say no. It was my fault that I was so predictable. In my defence, I was blinded by the lust.  "God, you look amazing, only in that choker, waiting to be fucked."
Jungkook positioned himself in front of my entrance, his throbbing cock in his hands. Teasingly, he rubbed the head against my folds, making me hiss. I was already teased, I was already soaked, he just did that to spite me. I couldn't blame him, though. I'd do the same exact thing. On the bright side, I'm going to get my revenge tomorrow. He's gonna regret what he's doing to me right now.
"Ready?" He asked, and I nodded. Slowly at first, he started snapping his hips, steadily harmonizing it with the music which was still playing in the living room.
"Oh, fuck." I breathed out when Jungkook was balls deep inside of me. "Fuck me, Jungkook. Harder," I moaned, encouraging him to be rough with me. We weren't a couple, and I didn't want it to be vanilla. I wanted it to be wild and breathtaking, and Jungkook seriously needed to pick up his pace.
"Fuck," he grunted, obediently complying with my request. He was slamming his cock, and I moaned his name each time he pulled out only to fill me again with a second. "You feel so good around me." He confessed truthfully, burying his face in the crook of my neck, pressing his lips against my skin, his short breaths tickling me. "Easy there on clenching, I don't want to come yet."
Panting, I hooked my right leg over his hips, giving him a completely different angle, allowing him to push his twitching member even deeper. With each thrust of his hips, I bit on my bottom lips, slightly arching my back. I was close, and Jungkook could feel it. He was close, too.
"Seol," he moaned my name, his voice vibrating against my skin.
Jungkook placed his right hand on my breast, kneading it.
"I won't last much longer." I announced, melting into his touch.
"Just come." Jungkook encouraged me, as his hand returned to my clit, rubbing it, wanting to push me off the edge.
"Ah, fuck!" I hollered when he set my body on fire. The high overwhelmed me, making me a panting mess. The orgasm was even better than the previous one.
Drowning in ecstasy, I lay on his sheets, while Jungkook still sought for his release. He lost his rhythm, moving slower around my clenched and pulsating walls. He was going to come soon. He had his head kicked to the back, his eyes shut close, holding his bottom lip between his teeth.
"Seol! I'm coming!" He shouted, spilling his cum in the condom. "Ah, shit." He breathed out, his expression completely worn out. "Fuck," he cursed, pulling out of me. "That was mind-blowing, I can't believe you made me wait a whole week to do this."
***
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lawrenceseitz22 · 6 years
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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Click on the video above to watch Episode 204 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
  Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</cente The idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204 posted first on your-t1-blog-url from Blogger https://ift.tt/2PkAe81 via IFTTT
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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  Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</centeThe idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o’clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204 syndicated from https://medium.com/@SpanishFly
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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Click on the video above to watch Episode 204 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</centeThe idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204 posted first on http://beyondvapepage.blogspot.com
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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Click on the video above to watch Episode 204 of the Semantic Mastery Hump Day Hangouts.
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  Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</centeThe idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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Click on the video above to watch Episode 204 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</centeThe idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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Click on the video above to watch Episode 204 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
  Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</centeThe idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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Click on the video above to watch Episode 204 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
  Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</centeThe idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204 published first on your-t1-blog-url https://ift.tt/1WMpNvB October 08, 2018 at 10:00PM Semantic Mastery https://ift.tt/2rWKl8L
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
  Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</centeThe idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204 published first on https://dilatepage.tumblr.com/
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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Click on the video above to watch Episode 204 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
  Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</centeThe idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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Click on the video above to watch Episode 204 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
  Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</centeThe idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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Click on the video above to watch Episode 204 of the Semantic Mastery Hump Day Hangouts.
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  Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</centeThe idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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Click on the video above to watch Episode 204 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
  Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</cente The idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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Click on the video above to watch Episode 204 of the Semantic Mastery Hump Day Hangouts.
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The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
  Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</centeThe idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven���t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204
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Click on the video above to watch Episode 204 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
  Announcement
Bradley: GMB sites.
Adam: We’re live! Bradley was just talking about something we’re gonna talk about a little bit more in second. But, first, welcome to Hump Day Hangouts. This is Episode 204. We are counting down the episodes to Episode 208, which will be what we consider our official kinda four-year anniversary of Hump Day Hangouts. We’ll have you having some good stuff going on there, some giveaways, a lot of fun stuff. Stay tuned for that, that will be in four more episodes.
Before we dive into some announcements, let’s go down the list and say hello to everybody. Chris, are you located in Austria and how are you doing?
Chris: Yeah, I am. Doing good. Only thing I don’t like at the moment, it’s getting cold here. Autumn is definitely coming.
Adam: I thought I’d ambush you on live webinar here. I’m coming to Vienna in July, so hopefully you’ll be there.
Chris: Sounds good.
Adam: Awesome. Hernan, speaking of not cold, how are you doing?
Hernan: How are you, guys? What’s up? What’s going on? I was just getting ready for POFU Live, man.
Adam: Sorry, Mr. Rogers. Mr. Rogers, how are you doing?
Hernan: Yey. I’m doing great. I’m doing amazingly well. I want to thank you guys for all of your support. It’s been amazing. Yeah. I’m super pumped for POFU Live. It’s gonna be great.
Adam: Hey, for those of you watching, who didn’t know it, Hernan just recently completed another orbit around the sun and had a birthday. I won’t tell you what day it was, I’m not gonna give away his personal information. But if you guys want to type out a quick happy birthday on the page, I’m sure he’d appreciate it.
Bradley: He’s still the youngest of all of us.
Adam: Yeah. We got older. Oh, man. Marco, how are you doing?
Marco: I’m good, man. I’m trying to break the web. I’ve been having fun this morning playing with stuff trying to blow it up. We’re gonna to give some of it away on Monday during the webinar. Not too much, though. Not too much. I can’t give away everything, sorry.
Adam: Gotcha. Just so everyone knows, who’s the webinar for?
Marco: The webinar is an update webinar for RYS Academy Reloaded because it’s working better than ever. Every year, it just gets better. It’s awesome when you can just draw on all that power. But we invited just because the Semantic Mastery Mastermind, membership has its privileges, and then we also invited local GMB Pro because they can really benefit from something like this, from the discoveries that we’ve made, and that other members of local GMB Pro have made. That’s why they’re being invited.
Bradley: Cool. That’s next Monday, right?
Marco: Yep. Monday at 4 p.m. Eastern.
Bradley: Awesome.
Chris: Give me money, babe.
Adam: Last but not least, Bradley, how are you doing?
Bradley: Well, I’m excited about the Local Lease Pro launch as part of the Side Hustle Toolbox. We’ve gotten a lot of really good replies back from it already. Some of the properties that I shared in the training that I set up for the Atlanta area, this morning before I went to the gym, I spent an hour optimizing one of those. That I just got back, I verified GMB profile from our service, our storefront, the MGYB.co. I spent an hour this morning optimizing one of them before I went to the gym and when I came back, within about two hours of coming back home, I had already received a call from one of those GMB lead gen properties for tree services. I thought that was really cool. It’s working that well. I’ve got some other people that have already started implementing the strategy that are seeing results. I’ve heard from them and that’s really amazing.
Guys, just to mention this real quick, the Local Lease Pro is the new training that I just put together. It’s a $299 product. But for right now you can get it for under 100 bucks. I think if you go through the Side Hustle Toolbox, our link it even gives you 15-minute option to get it at like 50 bucks or something like that. It’s ridiculous. So, jump on it while you can because when that closes on Monday next week, it’s going to $2.99, so the only way you’ll be able to get it is to buy it at full price. Or if you come join the Mastermind, you can get it as one of your monthly products that we give away to all of our Mastermind members.
Anyways, I would definitely check it out. I’m excited to be here and answer some questions and looking forward to it.
Adam: Yeah. I was actually gonna talk about this a little bit because there are other products in there, but I saw a question on there so I think I’ll save it for that. Somebody was asking about Side Hustle Toolbox, so we can go a little bit more into that.
Bradley: Okay.
Adam: Let’s see, real quick, POFU Live, we wanted to let everyone know October 20th and 21st in Washington, DC. If you still want to attend, if you were on the fence, whatever the deal is, if you just didn’t have the time, you’re waiting on some invoices to come in, we have four tickets left. All right. We’ve got the event capped at 25 and there’s four remaining and there’s one remaining VIP plus ticket. The VIP tickets are gone, so that’s no longer available. We’re looking forward, like I said, we can fit four more people, and that’s a hard limit. This isn’t some false scarcity. Literally, we cannot fit anymore people into it. If you’re interested, we highly advise you to do it, because once those tickets are gone, they are gone.
Bradley: Very good. Any other announcements.
Adam: Oh, you betcha. I come loaded, man. I want to let people know too, we talked about it, we just want to remind people, check out MGYB.co. I’m gonna be putting all these links on that page. If you’re watching the replay, you can find them in the show description. Check it out. More services are coming up. I believe Syndication Networks will be up shortly. I didn’t check today, so you might want to go check out the link and see if they’re available right there. Already there’s a bunch of services up in there. We got some fantastic stuff that’s gonna really help you, especially if you take advantage of the Side Hustle Toolbox. So, that’s a win-win situation right there.
Then, the last thing I want to say, if you’re just watching us for the first time, one, we appreciate it. That’s awesome. Welcome. Come join us every week. If you can’t make it live, that’s fine, just pop a question on the page. You can always check out our replay.
Then, as far as where to get started, people always ask us, what’s the first thing I should do? What should I read? What course should I do? Grab the Battle Plan. All right. All you have to do is type in battleplan.semanicmastery.com. Go grab it. It’s less than 10 bucks and it’s worth well over that. We originally sold it for $100, so we’re making it available for eight bucks. We want it in your hands. It’s awesome. It’s simple and it’s effective. So, grab that.
Then, if you’re a little bit further along the line and you’re looking for a group to join, you want to take things up a few notches, come join our Mastermind. All right. You can find out more about that at mastermind.semanticmastery.com.
Marco: For those that do not usually attend live, I suggest for you to attend live on Episode 208. It will be Halloween afternoon. Lots of goodies are given away on Halloween, right? So, you can’t expect any less from Semantic Mastery. We always do it on our anniversary, but this one is special. It’s four years of doing this, without asking for anything except people to come in and ask questions. That’s all we ask. So, be there.
Adam: Anything else, you guys, before we jump into it?
Bradley: No, I think that’s it.
Adam: Hernan is just smiling. It looks like he’s happy.
Hernan: No, no. I’m just happy, man. I’m just happy now. If you think about it, I’m really happy because of the fact that, a, I get to meet you guys and we always have a great time, and we have a lot of stuff planned for next year. So, that’s amazing. But I’m also happy because this is our first event and you guys are showing a lot of support. That makes me like super happy.
We got some really, really good stuff. Actually, some really, actually good stuff to show you guys on the event. We’ve been working really hard and it’s good to see that you guys are supporting Semantic Mastery. So, yeah, I’m just super happy for that, man. Super pumped.
Bradley: Yeah. It’s gonna be fun. We’re gonna rub elbows with 25 people, plus it’s just gonna be a good time. For those that are coming for the VIP event, the day before, that’s gonna be awesome because that’s where we get to like really hangout, network and get to do some fun stuff as well.
I went to the SEO Rockstars event last year with Dori Friend. She puts that on and it was really, really good event. That’s kind of what we wanted to model ours. After I’ve been to a dozen events, at least a dozen events, and I thought that was the best formatted one. It was started with the VIP day and then it was two days of training. It just, like I said, worked out really well because that first day created kind of like a more intimate relationship between the members or the attendees, which then carried through the rest of the training. I thought that was really, really fun. So, that’s kind of what we’re modeling it after this year. That’s why we’re keeping it really small.
Perhaps next year we might double in size or something like that. We’ll see how it goes after this year. But I think for when Hernan said hit the nail on the head, we’re all pretty excited about it.
Adam: With that, I think we can get into questions, right?
Chris: Let’s do it.
Does The IFTTT Strategy Still Work If The Posts And URL Are Truncated?
Bradley: All right. Let’s do it. Let’s start with Dustin. He says, “Hey guys, when you are working with a client who doesn’t use WordPress, and I’m in the middle of setting up their IFTTT network, does it matter that the Weebly feed at which is the platform they use truncates the post? In other words, it does not show the entire full post with the content and links like one would when getting syndicated with IFTTT. Does the IFTTT strategy still work in this case truncated. Let me know. Thanks.”
Yeah. It still will work. The only thing that you really lose is, on the three blog sites, or at least in most standard networks, there’s just three blogging sites, so it’s Blogger, Tumblr, and WordPress, on those three sites you’re gonna lose the full text post to where you might have an internal link in the body of the post. That is no longer gonna show up on that.
But, it’s okay. You do lose a little bit of value from that, but not much because, remember, the attribution link, which I’m assuming with Weebly you’re gonna have to code that into the actual applet inside of IFTTT. Make sure that you’re coding that in there. So, that’s the attribution link, right?
So, this post was published on whatever first, or have a link back to the actual post and it may be a link back to the home page of the site. But you’re gonna have to code that in. But each one of those when they syndicate will still link back to the original post. It just won’t contain the full body of the post, which may have also contained internal links, if that makes sense. You basically will be pushing juice back to the post on the Weebly site. Then, any internal links within the post itself on the Weebly site will push to the whatever pages you’re linking to. Right?
You do lose a slight bit of value to that, like SEO value, but it’s not that big a deal. There’s not much else you can do other than set up a WordPress site or something else, which, if you’re already got Weebly, I’d just stick with that.
Does anybody wanna comment on that?
Adam: Not me.
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
Bradley: All right. Next. Jack says, “Local Lease Pro looks great.” Thanks, Jack. “I’ve got to watch the webinar as soon as I have time this week so I can see if it’s the right thing for me. Is the other stuff in the Side Hustle Toolbox worth checking out?” I got to be honest. I haven’t looked at any of the other things, guys. I just haven’t enough time. I spent an entire week just recording the training for that. I just barely got it finished.
In fact, there’s actually still two lessons missing inside the training, which I will have done by next Monday; they will be added. That was just because I was waiting on some stuff on the back-end so that I could show you how to order through MGYB or how to do stuff through our store.
Anyways, to be honest, I haven’t looked. I know that there’s a lot of ebooks and other ecourses and such in that full bundle. It’s like $4,000 worth of stuff. So, I wouldn’t wait too long to determine whether you’re gonna want it or not because it’s going to close on Monday, next Monday. So, just buy it before then while it’s only under 100 bucks. I don’t know, the price is gonna fluctuate and we don’t control any of that. We just contributed the product. But once it closes, we will sell the product $2.99.
Again, check it out while you can. If look at the sales page, it’ll show you all the products that are in there. So, if something piques your interest, that’s great. But I can tell you, and without trying to diminish anybody else’s contributions to the Side Hustle Toolbox because I don’t know anything about them, I can tell you that the Local Lease Pro is worth the price of admission. Period. End of story. Okay. That’s what I can say.
I’m sorry. Adam, are you gonna say something?
Adam: Yeah. I was just gonna share real quick. I’ve got a couple things I wanna say on this. Can you guys see my screen?
Bradley: No. But I can switch it to you. Stand by.
Adam: Yeah. I mean, obviously, here’s Local Lease Pro that, hopefully, is why you’re there. But I’m not even gonna go through all of these. But there’s a bunch of different stuff. Maybe you’re into it, maybe not. Business storytelling. This is Kyle Gray. Okay. If you don’t know who that is, you can look it up. She’s an expert, somebody you should be listening to about content. Virtual Assistant Playbook. Simple Success Plans. What is this? Brand Identity from Gregory Diehl.
There’s a lot of different stuff here. I know one of them too is by the guys behind Fizzle.co. They’ve been running expert membership platforms for years. It’s just more of the range of what’s in there. Go check it out. If you’re gonna get it just for Local Lease Pro, then that’s a smart decision. But then beyond that, just find out what are the few things in there that you can use and put it to use.
Basically, I think this was originally a Richard Branson quote, feel free to correct me, but, take the best, leave the rest. I think Walt Nelson made the comment last week jokingly about so many shiny objects, and that’s true. You’re not gonna use all 40 or whatever products that are in here, but go in there, buy it, read through the descriptions, find the two or three that can really help you, and then go to work and just kind of block out the rest, or at least put it off until down the road when you have more time.
Bradley: That’s wise advice. That’s, honestly, guys, really what Local Lease Pro is all about. It’s about simplifying down to a very simple business model where you don’t have to be an SEO expert or an expert as far as digital marketing because it’s such a simple process that just flat out works and gets results. It’s something that’s highly valuable to local businesses which is being able to generate leads. I’m telling you guys this, I’ve never seen it as easy.
I mean this. I have never seen it as easy as it is right now to get results in quickly. I’m telling you, I’ve really have redesigned or read … I’ve gone back to the drawing board with my own business model and kind of re-employed that model. Right? I brought that back in because that’s originally how I got started in this business in 2010. Over the years, I’ve allowed my business to become more complicated, my market, my local marketing business to become more and more complicated.
I don’t know why we all do that, why do we over-complicate things, why do we start chase? We just get bored, I guess, with stuff that works. It becomes routine. At least, that might have been it for me. But over the years, my business has become more and more complicated. I’ve realized that now I’d rather go back to simplify it down to something that just works and works really well because it’s much easier to duplicate and scale.
That’s really what Local Lease Pro is all about. When Adam says take the best and leave the rest, I think that’s wise advice because, honestly, you could just use that one particular method and make serious, serious money, like serious revenue that you wouldn’t need to be distracted by all the other shiny objects out there, the sexier methods and the things that might seem like they’re more flashy and blah blah blah, but at the end of the day, are they really producing results, are they distracting you from working on something that can produce results?
That will absolutely produce results if you just put the time and effort in. If you get smart about it, then you can actually outsource a lot of the efforts. So, it’s not you actually putting the time in, you’re leveraging your time through duplication of others. That’s what we’re actually gonna be teaching at POFU Live. Anyway-
Marco: Yeah. I’d like to just emphasize that when this offer, when the Side Hustle Toolbox is shut down, this product is going to $299. Local Lease Pro 299. Right now, you can get it for under a C-note. You do the math. If you wanna wait and check it out, I mean, that’s fine. If not, I mean, it’s like a slam dunk. I called it the other day and in our free Facebook group, business … I’m not gonna say the word, in my mother effing, but it’s what it is, man. If you don’t take advantage of it and later on you see other people doing it, and I could have had a VA.
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product That’s To Be Released In About 3 Weeks?
Bradley: Yep. Thank you, Marco. Okay. Sam’s up. What’s up, Sam? He says, “How would you start getting a new YouTube channel ready for launch jacking a product that’s releasing in about three weeks?” That’s a good question, Sam. Well, one thing, I’d have Syndication Networks set up. I would also probably post a few videos of just something related to whatever the product launch is gonna be in the same industry or something like that, just to kind of prime the channel and the networks.
I’m assuming you probably already have Syndication Networks up that are seasoned a bit, anyways. If that’s the case, then you don’t need to worry about that. You could do some link building to the channel and all that kind of stuff. Also, if you know that you’re going to be using video, then I would recommend that you perhaps, you schedule a live event, then you can screen your videos into using something like OBS.
Because if you’re using Syndication Networks, you can actually take the scheduled live event and syndicate that out like it was a video. Because you’d still get the embed code and everything else, it’s an indexable scheduled live event. Right? It’s just like a YouTube watch page and everything, it just doesn’t have the video until it streams.
If you prepare ahead of time and syndicate out a live event. Then you could even use something like Maps Powerhouse or something like that, and external embed network if you wanted to get more and more embeds. That way when the launch happens, and we’ve done this, I mean, I did training on this in the master class when we used to have the master class. But you schedule the live event, get a ton of embeds. On those embeds, if you can get some backlinks to the prime ones, your primary embed sites, and all that kind of stuff, then it really helps. Then, when you go live with that event, which could just be a recorded video that you stream using something like Wirecast or OBS, but when you actually go live with that event and stream the video, then it just boom, it ranks like crazy. It really ranks well if you can schedule.
I’ve done this before with real estate, I’ve mentioned before that I did SEO for realtors for, I don’t know, about a year and a half. It was miserable. I didn’t like it at all. It was very difficult. It was difficult just working with realtors, period. It was also difficult doing SEO in the real estate industry because it was so competitive and you were dealing with behemoths type like really aged, high-authority type sites that was very difficult. Especially ranking videos for really broad terms, like real estate plus city. You know what I mean?
That was incredibly difficult to do, but I was actually able to do it using the same method I’m talking about now, which was to schedule a live event, I embedded that embed code, so that’s essentially just all over the place, I syndicated that out through my own networks and everything.
Then, I also scheduled a press release. At that time I was using Newswire.net. Newswire.net allowed you to embed a video. I scheduled the press release to be published at the exact same time that my video was gonna go live, for the live event, the feed. Actually, I think I did a real live hangout, but you could do it with just a recorded video like OBS, using something like OBS.
It was great because at the moment that the press release went live is when we went live-, or the press release published is when we went live with the Hangout. It was about a seven-minute hangout. I think I was just interviewing the broker, actually, and we ranked on page one for real estate Warrenton, VA, Warrenton, Virginia. It stuck for, I don’t know, four or five days before it slipped back to page two. That was the longest I had ever had a video. It was the first time I got the video to appear on page one, period, and it also stuck for five days, which I thought was pretty impressive because it was one of those keywords that Google just didn’t want to put a video on for.
To answer your question, that’s what I would do. Put a little bit of engagement through the channel if you can, first, somehow even if you’re spoofing it, because that helps kind of season the channel a little bit. If you have networks that haven’t been seasoned or primed, then go ahead and publish a few videos or content, period. It doesn’t even have to be videos, you could just do content. I mean, if it’s just YouTube triggered, then you’re gonna have to do videos.
But some content on across the network. I would say, schedule a live event. Learn how to stream, if you don’t already know how to stream into a scheduled live event when you’re ready. Perhaps even pick up a press release with an embed feature and do that. Okay? I think that’s a great strategy.
Hernan: Yep. I agree to what you were saying, Bradley. I will advise Sam that, Sam, if you planning to do launch jacking more often, I would suggest that you maybe dedicate a network to that so you can have it ready whenever the launch hits. Right? You’re kind of priming the pump. You’re kind of building your assets before you need to use them, so that whenever you need to use them, they’re already there. They have authority. You have link juice. They have prolink videos already set up. Maybe the first launch jack is harder than the second and the third, and whatnot. If that’s something that you really want to start doing, I would suggest that you actually build an asset that will enable you to do that in advance. Right.
Bradley: Yeah. Also, I know, unfortunately, the really, really good offer from Press Advantage that we promoted closed down. There is still an offer for three Press Releases per month authored Done For You for 349, I think it is, I would suggest to Sam. In a few months after the holidays, guys, Jeremy and Press Advantage, we’re gonna have another promotion. It won’t have the same level of offer that we provided or that Jeremy gave us so graciously the last time. It won’t be that good, but it’ll still be very good.
Sam, if you’re really gonna do launch stacking, if that’s gonna be a business model that you wanna pursue, then I highly recommend that you get a subscription to a good press release service because press releases are a great way for launch jacking to get results, especially when you know how to do right. Local PR Pro, even though that’s for local stuff, that same method works very, very good, very well for launch jacking.
Because, guys, launch jacking keywords typically are their new keywords because they’re product names. Because of that, they’re not very competitive. So, if you can come in with high authority sites through press releases, for example, and you know how to stack, and you can hit several different keyword variations in kind of like a PR silo, which is basically like a stack anyways, you can get significant results that way and just crush the competition.
There’s a lot of work that goes into launch jacking though because it’s a lot of set up in preparation for each launch. Just keep that in mind. You might wanna try to build systems or processes around. Once you do, Sam, once you develop your own internal processes, that you can hire some of that stuff out, you can pay a VA to do a lot of the setup work.
Should You Buy PBN Links To Improve The Rankings Of A Website With Good Content And 4-Tier Syndication Networks?
All right. Linoy is up. She says, “Hey guys, question, I heard a lot recently about creating good content is the key to bring ranking in traffic.” Google has been saying that since day one. “So I’m writing content for my website. I did the RSS feed as trigger to four-tier syndication.” Okay. “I have more than 30 articles and optimized good with Yoast,” okay, “and good interlinking structure and alt tags. Did also Google stacking with Google properties. I still can’t see the needle moving up in the search engines. I built YouTube channel for linking to the website. I have links from Reddit and YouTube, Weebly, Twitter, blah blah blah. Should I buy a PBN links? If yes, then point them to my money site or to tier 2 links such as WordPress and others? Any other tips would be great. I’m frustrated. It’s more than a year now and no major keyword in the top 50 at all.”
Well, obviously, without seeing your property and all that kind of stuff, it’s gonna be difficult because there’s so many variables. Unfortunately, writing good content is not … I know that people say that content is definitely key, but you have to know how to structure your content, which is what something like SEO Bootcamp, Jeffrey Smith’s course, which we’ve promoted, hands down, we 100%, we 200% endorsed. That’s something that will show you, you can have really good content, but if you don’t structure it properly within the architecture of your site and I know that sounds geeky, but it’s not. I mean, it kinda is. If you don’t have it structured properly, then it’s not going to do you very, very good.
In other words, really good content in itself isn’t going to help your SEO unless you have it structured properly and interlinked properly, now especially. But proper on-page can absolutely work wonders. Some of the stuff that Jeffrey Smith is doing is absolutely incredible with zero backlinks. He doesn’t go out and buy backlinks or build backlinks. Backlinks may naturally occur to his sites, but he’s able to rank for … I mean, it’s crazy, some really competitive, uber competitive stuff with on-page alone because he’s so good at site structure and content stacking and all that kind of stuff.
I would recommend SEO Bootcamp, Linoy. If you’re actually the one writing the content and all that kind of stuff, I would suggest that you learn how to structure it properly because that’s a lot of work.
Now, as far as off-page stuff, there’s a million things that you can do. Right? You’ve got your Syndication Network, that’s great. But you can also power up your Syndication Network. You can also do Press Releases. Again, that’s something I love. It’s my favorite off-page strategy any more as press releases. So, you could do that. Each time you write a good article you could publish a press release about the article essentially announcing the article and drive people and links back to that article. Does that make sense? Those could be all tier 1 links. In other words, they could link directly to the blog post on your money site.
If you’re gonna buy PBN links, which I don’t recommend, it’s still a viable strategy; there’s no question. But if you’re gonna do it, make sure you buy it from good provider. That you do, I don’t recommend pointing directly to the money site, I would point through tier 1 properties, that are brand new properties, that are well optimized, and have do-follow links back to your money site. You have to analyze those properties to determine which ones you wanna point to. But that’s what I would do. Okay.
Also, we talked about the drive stack and you say you have Google stacking, Google properties. I don’t know how you did it. Unless you have taken RYS Academy or you’ve bought the stack from us, it’s very likely that your Google stack is probably not producing any results for you. Because we see a lot of imitators out there that try to sell Google stacks or drive stacks that are not done right. So, when people buy them because they’re cheaper and they get them and then they say, “Well, this doesn’t work because I didn’t see the needle move at all,” it’s because they were done incorrectly to begin with. When they’re done correctly, they’re incredibly strong as well.
  That’s something else I would recommend. I don’t know where you got your drive stack, if you did it yourself, or if you bought it from somewhere. But unless you bought it from us or did it via our specifications, it’s likely that it’s probably done wrong. Again, I can’t speak for all methods out there, guys, but I know that a lot of them, because we’ve had a lot of people come to us and say, “Well, I have one that didn’t work.” “Oh, yeah? Let’s see it and we’ll figure out why it didn’t work.” Then, they show it to us and it’s not one that we did.
I mean, Marco, when he sees them, he starts to laugh because then it’s like, well, I’m not fixing this, I’m not gonna give you advice on something you bought from somewhere else. But sometimes even Marco does give advice, which is very gracious of him. Marco, do you wanna comment on that?
Marco: Yeah. First of all, you have to be careful about the information that Google is putting out because it has meanings within meanings.
Bradley: Misleading intentionally.
Marco: What the hell is good content? Yeah, right. I’m managing a mass page website and all we did, if you know mass page, is this keyword plus city, city plus keyword. That’s all it is. None of the other content changes, correct? What we did is we restructured it and interlinked properly, and the URLs were done properly. We hit the 3-pack. Once the changes were done in two days, we hit the 3-pack for the most important keyword.
It just goes to show that … What’s good content? Good content is whatever content can get you to wherever you want to be, whether it’s a 3-pack, the eighth position, whether it’s a zero position above the 3-pack, it depends. It depends on so much. But the way to do it is that, Bradley already said it, SEO Bootcamp because that’s what we follow. Right? That’s what was applied to this mass page website, just to see what it could do with proper interlinking. It did have it properly done drive stack, by the way, done by the VAs that I personally trained. So, of course, it’s gonna work. It did have press releases and they had a bunch of other power that we did to it.
Just those changes on the website properly interlinking, properly siloing. They say siloing doesn’t work, I’m gonna call it bullshit because it worked for me. This is proper siloed, it hit. I mean, it hit for … I’m not gonna say the keyword, but it’s the most important keyword that we were targeting, and it was like bang, right there into the 3-pack.
Again, everything that Bradley recommended, I totally agree, but it has to be done right. If your website, yeah, you’re saying that it’s okay because it’s Yoast, it’s optimized according to Yoast. Yoast site is a fucking bug, man. I hate Yoast. SEO Ultimate plugin, you get SEO Ultimate, it’s free and it’ll help you so much more with your interlink. That deep link juggernaut is incredible, guys. It’s just so powerful.
As far as PBNs, I’m biased. I’m gonna go with G site and a drive stack every single time over a PBN.
Bradley: Yeah.
Marco: I mean, it’s night and day, the power that I can generate from a properly done G site with a drive stack than what can be done with a PBN. That’s just the way this is. Again, this is my biased opinion because it’s what I use on my own shit or on shit that I care about.
Bradley: Yeah. PBN links typically, for good PBN links, you’re gonna pay monthly for them and the moment you stop paying they get removed for, again, for really strong PBN links. The beautiful thing about a drive stack with a Google site, the way that we do it, is that you will … I mean, it free. It’s free if you build it. Or you can buy it built, so then there’s a one-time expense. But then, it’s yours and you can use it and really squeeze a lot of juice out of it because it’s a Google property.
Again, SEO Bootcamp and, by the way, I don’t know if somebody dropped the link on the page for it, but through our link, I think it’s half price and everywhere else I think it’s 1,000. Don’t quote me on that, but I’m pretty sure that we have a special price for SM audience only. So, check that out.
Marco: Yeah. He keeps the back door open for anyone coming through us. Otherwise, you pay 1k.
What Are Best Practices In Adding eXif Data And Optimizing Photos Using GEO Setter?
Bradley: That’s it. It’s worth every penny either way, but I’m telling you, it really is. All right. Nigel’s up. What’s up, Nigel? He says, “Good day, gents. Thanks for all you do. I appreciate the Side Hustle Toolbox webinar. Great value.” Thank you. That went two and a half hours. I didn’t mean for it to, but it did. Anyways, he says, “Currently using Geo Setter for EXIF. What are your best places to add keywords to photos, and should I limit the amount? Any best practice info, i.e., max number of keywords to add would help.”
Look, this is just mine, my personal preference, but if I’m gonna be adding keywords to the images, I usually just do it in the filename because it becomes very time consuming to optimize every single image with separate keywords as well. In fact, I’ve got it open right here. You can see I use this Ant Renamer, which is a free software that you can download. Essentially, I can go to files and I can just click on add files and open up a folder with all my images. That’s what these are here, is images. Then I go over to actions. I go to take names from list and I just paste in my keywords that I want to rename the files with. I click go and it renames all of the images after the keywords that I want.
Now, essentially, what I do then is open up Geo Setter, which you can see I’ve got a Geo Setter open right here. That’s what the same images that you’re seeing from the filenames and all that here, because I was just working on this this morning. I just told you, guys, I optimized tree service sites for Decatur, Georgia this morning. That’s what we’re looking at here.
Then, I optimized all of those photos with the same EXIF data, the same location data, and but they’ve all got separate keyword filenames. Now, individually, I could go in, and I know this is what you’re asking about, but if I go in and say “edit data.” Then, right here, where it says “source description,” you can put categories and keywords, you can put keywords in there, you can also put them in the source description area.
There’s a lot of places that you can add additional data. But the problem, Nigel, is it becomes very time-consuming to optimize each individual image. Now there are, obviously, reasons why you would want to do that at times. Now for my GMB assets that I’m doing right now, they’re hyper local. I’m literally just wanting to target all of the, I just wanna target one specific zip code, basically. One very specific area. I’m not looking to expand the centroid, as Marco calls it, and get maps exposure outside of that very specific area that the address is located in. Right?
With that, I can optimize all the images with the same EXIF data and just have the filenames as separate keywords. Then that’s all the optimization I have to do. Remember, SEO can reach a point where there’s diminishing returns and you end up wasting time doing additional stuff for a very minor benefit where you could be more efficient doing more macro stuff than micro stuff, if that makes sense.
Again, as far as to answer your question, if I was going to optimize individual images, personally, I would only put one keyword per image. That’s just me, but I mean, again, I haven’t tested with mashing a bunch of keywords into an image. I don’t know how beneficial that would be.
Marco, what are your thoughts on that?
Marco: I wouldn’t spam images and we don’t. Simply because of where they’re going, right? They’re going into GMB and we want that to stay clean and looking really good. We don’t want to get it suspended and so we want that looking really good. Really the idea behind this is not to spam. Oh my god. Did I just say that? Yeah. The idea is not to spam, but, sorry. I know. I’m expecting lightning in any second.
The idea is to give the bot everything that it needs to know what your project is about. The bot is going to then know, okay, let’s take Bradley’s tree service. This is a tree service company in this area and with all those keywords. This is what they do and this is everything that’s related to this business. We don’t want anything more than that. Anything more than that I think is overkill, although it might work even better.
This is a test in the making, Nigel. You know it. Test and find out. Test on something that you’re willing to lose. If you have a GMB that you’re willing to get suspended to try this out, then I’m all for it. I’m all for trying just, you extend the limits. You test the bounds and you see how far you can go before you get knocked back.
Bradley: Yep. Guys, just so you know, what’s great about Geo Setter? I love it. I know there are some online apps, but I just love this one. I’ve been using it for years. I’ve tried something on online apps and I swear I’m faster with this one. Probably just because I’ve been using it for so long. But what I like about it is you can select all the images in a folder like that, which I think is 36 selected in this one, and then set the values and then save as a template. Then, you can actually set all of the same values.
For example, you can see I’ve got the NAP here. If we go to location, I’ve got the EXIF, the GPS coordinates there, if that makes sense. Then I can go ahead and save that data to all of the images in that folder all at the same time with just one click. Right? Then, I can also save it as a template. So, now if I pull load from template, you can see I’ve got all these different templates in there. So that if I ever need to come back in and add additional images, which I likely will, all I have to do is pull the data from that template, click load from template, it will pull in all that data. Then, I click save to images, selected images, and it will add all that data directly to those images. It’s very efficient, very efficient way to optimize images very quickly.
Adam: Bradley, real quick before you go to the next question, I see one, it looks like it’s missing on your screen so I popped it into slack. I see a question in between Nigel and the next person.
Should You Stop Clearing Cookies And Cache If You’re Going To Use The Local Lease Pro System?
Bradley: Okay. It probably got removed for spam. I don’t know why it does that. There’s nothing I can do about it. Okay. Tony says, I’ve run C Cleaner to clear cookies and cache daily and where my PC gets really slow I delete history. I only managed four GMB accounts, but if I start the Lease Pro system, I will need to stop doing this, or does Browseo handle having more accounts?”
Yeah. Browseo, you can have as many accounts as you want. That’s my point. I mean, at least I don’t know if there’s different subscription levels, where they restrict, how many projects. That’s what they’re called. Each profile is called a project in Browseo. Again, I mean, I’ve got it open here. You guys see I’ve got project after project after project in here and that’s what those are. Right? Again, I don’t know if there’s different levels on that, but I know that I can have unlimited projects, which is great.
The idea, specifically for your question, was it Tony? Let me see. Yeah, Tony. The problem with your computer slowing down is you probably don’t have a lot of memory and it’s probably a cache issue. That’s probably why you’re having issues with your computer slowing down, if you don’t clear your cache and cookies, because it bogs up the memory in your computer. Now I’m not a hardware guy, but at least that’s my understanding of it.
What I would suggest is expand the memory in your computer, if you can, number one, because if you’re using Browseo, each one of those browsing sessions are going to keep all of the profile history cache and cookies. That’s what you want, you don’t want to keep cleaning your browser every time you’re logging into different GMBs. You don’t need proxies this way, guys, either. You can use your same IP, it’s fine. Just make sure each one of your browsing sessions retains all of its history. That’s what Browseo does. Or Ghost Browser, that’s another option. Okay. I just use Browseo because I’ve been using it ever since it was launched.
But that’s very, very important because you want to keep all that stuff. I found I’ve got, I think, 32 megabytes of RAM on my computer. I know that if I have a whole bunch of projects open up here in Browseo and I got a bunch of tabs open in each project, then it will actually slow my computer down. Sometimes I just have to close Browseo out in order for it to dump all the memory. Then I open it back up and it open up projects on an as-needed basis. I’ve even got 32 megabytes of RAM, is what I’m saying.
My point is, if you’re gonna be doing this as Local Lease Pro method and you’re gonna have a ton of projects open all the time, which you will as your business starts to grow, then I recommend investing in a better computer with more memory. Or you can even do it on a VPS, like a remote desktop or something like that, if you needed to.
Adam: Yeah. I was about to say, yes, especially if you’re on the road or something, grab in like there’s … I mean, it’s never been difficult-, sorry, in my mind is that these up with all the stuff that Amazon or Google has done in the cloud. You can grab a workspace that’s hourly, so you can just go and do what you need, shut it down and there’s a small monthly fee. You can get something with some outrageous specs on it.
Bradley: Yeah. Again, guys, if you’re gonna use the Local Lease Pro method, it’s absolutely critical that you use, and I don’t know if this is the proper term, I just coined it for the training, but a Browser keeper. Browser keeper. That would be like Browser or Ghost Browser. It’s absolutely critical. Okay. All right. Hopefully, that answered your question. Did I leave any part of that out? No, that should be good.
What Are Top 3 Ways To Index Your Content Quickly?
Okay. All right. Nigel, I’ll finish yours. He says, “What top three ways to get content indexed quickly and what are other sites similar to Medium where content gets indexed quickly?” I’m not sure anymore other than, for me, if it’s a website that you’re publishing content to that’s in search console, you can do a fetch and render inside a search console. That’s just the same as the submit URL tool, basically, because once it renders you can request submission to the index from that.
It will also give you the option to index all of the links, the outbound links or the pages that it links to and stuff from there. But I think you’re limited to 10 of those per day or something like that. Anyways, you can do the fetch and render if you’re publishing content to a site that is in search console. Okay? Because, remember, they discontinued to submit URL. They don’t let us just submit directly to Google anymore. But, however, that’s one way.
Another way, as far as I know, Twitter still works if you have an active, like a real Twitter account. It’s not sandboxed or anything, or shadowed or ghosted, or whatever the hell they call that, shadow band, or whatever the hell it is. Marco, correct me if I’m wrong, is Twitter still a good indexing tool?
Marco: It is as long as, as you said, as long as you’re not sandboxed or whatever it is that they call it in Twitter now.
Bradley: Okay, there you go.
Marco: And-
Bradley: Go ahead. Do you have another?
Marco: Yeah. I have three. [Dediya 00:42:52], Dediya, Dediya.
Bradley: There you go.
Marco: We have a Dediya. You guys can, too. You can reach out to him in any of our free group, in Facebook, or in any of our paid groups. If you guys are members of any of our paid groups, just tag him and tell him you need his indexing services. You have direct access to him.
How Would You Strategize Your Google Ads Budget Without Sacrificing Good Results?
Bradley: There you go. Okay. Ralph’s up. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords or was it YouTube AdWords?” Well, yeah. I mean, it’s all under the AdWords platform, which is now Google Ads platforms. No longer AdWords. But, yeah, I was talking about setting up for YouTube ads, or Adwords, or now Google Ads for video.
Anyways, just to clarify, yes. I was talking about using a small budget, at least I think this is what you’re talking about. We’re using a small budget for video SEO. Okay? Let me finish the question first and then I’ll come back and answer. He says, “Bradley, a few months ago you mentioned doing only $200 a month for Google Adwords, or was it YouTube Adwords, and that was working effectively for you for difficult to rank keywords. Then I think you mentioned that you cut back from $200 the next month and you were still ranking well. Would you please go through this process again pretty please? I need to get this embedded in my head. Thanks.”
Okay. I’m not sure if you were asking specifically about video SEO or for like regular web page like landing page stuff SEO for like lead gen. In either case, if I’m going into a new industry that I don’t already know what the money-producing keywords are, and what I mean by money-producing keywords is, obviously, I’m trying to generate a lead. That’s all I do, guys, is lead generation. Right? Either lead generation for local businesses or we try to generate leads for list building.
In other words, we’re trying to get an opt-in to build an email list. Right? That’s lead generation in either case. What I’m trying to do is either get a web page to rank that will capture leads or it prompts somebody to call, to make a phone call, if it’s to a local business, or I’m trying to rank a video to do the same thing. Those are really the only two things.
Now if I’m entering a new industry that I don’t know, which I don’t like entering new industries anymore, guys, it’s too much work. I like sticking with what I already know, okay? But if I was gonna enter a new industry, then I would run an AdWords campaign. If I was going to enter a new industry where I’m gonna be optimizing a landing page and doing SEO, full-on SEO, not just video SEO, but full-on like ranking a website, perhaps in a maps listing, a Google Maps page, if it’s for local stuff, all that, then I’ll start with a small budget in AdWords for a month or two. I might start with $200 or $250 for a month to determine what keywords are actually generating clicks, and then out of the clicks which keywords are converting.
Because it used to be, guys, that I used to always just do SEO before I learned how to do AdWords. I would just always do SEO. I would enter a new space and I would do all my keyword research. I would spend an ungodly amount of time working on keyword research. Then I would determine just through my research what I thought were the best keywords to target. Then I would start the optimization campaign, start developing content, building websites, doing backlinks, and all this kind of stuff that we typically would do, just to find out some of the times that those keywords weren’t the actual keywords that would produce the leads. Right? So, it’s a lot of wasted effort and time.
What I found is it’s so much easier, and this isn’t new. This is not something I came up with. I’d been hearing this throughout my entire SEO career to use Google Adwords to determine which keywords you should be optimizing for with SEO. I just didn’t believe it. Or plus, I just didn’t really have any experience with AdWords at that time and I didn’t want to. I was kind of scared of AdWords for many many years, I’m not gonna lie. So, I just never did it. I just said, “No. I can get results with SEO.” I was able to, so I didn’t do it.
But now I found that it’s much more difficult to just go straight in the SEO and get results. It takes too much time. It’s too complex. It’s much easier just to go in with a small budget and set up with … Do your initial keyword research and then set up what I call the alpha beta campaign structure. It’s not something I made up. You can do a Google search for alpha beta AdWords campaign structure and you’ll see a PDF from Q3 Digital that you can open up and it will tell you what the alpha beta campaign structure is and how it works.
Then from there, you can start with what the beta campaigns and determine very quickly which keywords are generating traffic. If you’ve got conversion tracking and all that set up correctly, then you can determine which keywords that are producing clicks are actually turning into leads or conversions, whatever your conversion goal may be. From there, now you’ve got your prime keywords. Those are your money keywords that you want to optimize for, that you start with. Right?
That’s what I talked about as far as AdWords. Then, optimizing for those keywords and all that may be driving traffic to specific landing pages for that. Then, over time you develop the SEO to where it starts to rank and then you can back off of the AdWords spend. Does that make sense? That’s how to do it that way.
The other way for video SEO, I’ve talked about many times, but just very quick recap on that, is for video SEO, if you have like, especially for local, you can run a small budget and set your targeting options for location targeting to a very tight geographic area, obviously, for where you want that video to rank. You can set it to very broad audience type targeting to where it’s not really focused traffic.
In other words, it’s not maybe the best targeted traffic as far as people, like what their interests are at the moment that they see the video. But because they’re in the local IP area and if you just do some general targeting it will be good enough to where you’ll get engagement on your video through the ad. Because you have the video also as an ad, right? You’ll get engagement. People will see it and will register as clicks or views. Sometimes you’ll get clicks, but it’ll be mainly views from people within a very specific geographic area around the video, where you want it to rank, in the location you want it to rank.
It’s basically a way to buy local clicks directly from Google, which is huge. Guys, you can rank YouTube videos on engagement signals alone. Seriously. It’s been done time and time again. You can use AdWords to actually buy clicks, localized clicks, a very specific geographic area to your videos which is really good for local SEO.
</centeThe idea with that is set up a small budget. I usually start with $1 a day. No kidding. It’s 30 bucks a month. Then, what you do is you find out, like I start with like 35 cents, my max cost per view bid. What you’ll see is very quickly, especially … Again, I can’t get in all with targeting options here, guys, but what I found is a lot of the times the average cost per view will be something like, let’s just use this as an example, 18 cents after the first few days. After it starts getting some impressions and some views and all that, it’ll show you the average cost per view.
Let’s say, it’s 18 cents. Well, then the trick is that, if I had my max cost per view bid set to 35 cents, then what I do is every single day, I’ll log in and I’ll drop it like 2 cents at a time. From 35 to 33, then to 31 the next day, then to 29 the next day. I keep doing that until I get down to about that 18 cents average cost per view. Then once I get to around 18 cents average cost per view, I go in and back it down another penny. I might wait one or two days and then go back and drop it another penny max cost per view bid.
Over time, very slowly, you incrementally drop it just one penny at a time. What happens is your average cost per view will continue to track down with your max cost per view bid, but it won’t affect your traffic, which is incredible, because I’ve got some out there now that my budget is like 30 cents a day and my average cost per view is 1 cent. It’s great because I pay, literally, $9 a month to have Adwords or Google Ads that are driving traffic to videos which are keeping them ranked for local clients. Does that make sense?
It’s a great strategy and it works really well. It’s like you basically trick Google into slowly, you just keep reducing your bids slowly over time and they’ll continue serving your ads. I don’t know how long that’ll last, guys, but it’s just because YouTube ad inventory is so low right now. There’s still not a lot of people advertising on YouTube. This is a great strategy. I just gave away the farm on that one.
What’s Your Strategy For A Nationwide eCommerce Site Using GMB?
Anyways, Greg’s up. He says, “What’s your strategy for a nationwide ecommerce site using GMB? What radius do you suggest? Currently, we’re testing United States as a service region.” I couldn’t answer that, Greg. Honestly, I really couldn’t because I don’t do any kind of ecommerce and I don’t know how using a Local GMB for a nationwide keyword would work. I’m not sure, but maybe. Marco or Hernan, shine some light on that.
Marco: GMB has ecommerce.
Bradley: Okay.
Marco: You can actually choose it for ecommerce and get verified for ecommerce, and that’s how you would use it. It depends on what you’re targeting as your service region. I haven’t added an ecommerce site, but I know that it’s available. I don’t know what the targeting is inside there, but I suggest that that’s where you start, Greg.
Hernan: Yup. Yeah, I do agree with Marco. I haven’t done a lot of GMB for ecommerce, which is to pay media straight up for ecommerce stores, so I wouldn’t know. But if Marco is saying that ecommerce category, I wouldn’t doubt it. It will be good to test, though, because I know that some people in our audience mostly are providing local services to local businesses. Right? But some people are actually doubling to ecommerce, so it would be a good test.
What Are Your Thoughts On Nacho Analytics Software?
Bradley: Yep. Okay. I’ve got a run today at 5 o'clock, so we got about eight minutes. I’m gonna try to run through a couple of these really quickly, guys, and then we’re gonna have to wrap it up. Garth says, “Has anyone at Semantic Mastery used Nacho Analytics software? If so, do you think it’s worth using?” I did not. That’s the first time I’ve ever heard of it. Did any of you guys have a chance to look at it?
Marco: Yeah, but just real quick because I was curious and I’m interested in analytics. It looks like … Marco saw this, too. It was created by the guys behind SpyFu and so it sounds like worth looking at. It sounds like it’s a platform that’s gonna take some time to mature, but basically allowing you to kind of get some more analytics. Maybe a better way, but it’s not something that necessarily can’t be done with other tools. That’s what it sounds like. But that may change over time.
Bradley: Yeah. Okay. I mean, I’ve always just used Google Analytics. I know some people used like Piwick or Piwick or something like that. Because some people wear tinfoil hats and they say they don’t want Google on their site, well, unfortunately, if you got a site on the web, Google knows all about it. If anybody visits your site from a Chrome browser, they know all about it; from an Android, they know all about it. You know what I mean? If you use WordPress and you got Google fonts, they know all about it. There’s just so many … It’s funny when people say that, “I don’t want Google Analytics on my site.” Why? “Because I don’t want Google to know in my business.” Okay. It’s too late for that.
Anyways, I don’t know anything about Nacho Analytics. I’ve just always been with Google Analytics.
Marco: Yeah, me too. I’m just the opposite. I could care less about the analytics that Google gives me because that’s not what I focus on. But I do want Google looking at my analytics. Does that make sense? I want Google on my website crawling it and looking at it and getting everything, whatever it is that they consider relevant, I don’t care. Right? But they care and so I’m glad that they care. I’m glad that they get the information because I’m giving them a whole bunch of information other ways. That’s one of the things that I do want them to have.
How Do You Handle The Addresses Of Several GMBs Across Multiple Niches For Local Lease Pro Purpose?
Bradley: Yeah. All right. Calvin’s up. He says, “Hey guys, over the next month we will be creating multiple GMBs across multiple niches each for Local Lease purposes.” Plus one that just because. Or did I already plus one? Oh, there we go. Nice, Calvin. You’re running with it. That’s a good thing, man. That’s exactly what I’m doing. Anyways, he says, “Not in USA. Wondering how do you handle the addresses of them all. Can we have the same address for many multiple businesses that are all and unrelated niches with different suite numbers, or will that cause a red flag?”
I wouldn’t do it, Calvin, because it’s … I mean, yeah, you probably can get away with it. I just wouldn’t do it, guys, because, again, if you’re gonna build a business, don’t you want it to be on somewhat of a solid foundation? If you do it, you build it on a shaky foundation by doing stuff like that. I know I’m not picking on you, Calvin. What I’m saying is I know a lot of people will try to save costs, do stuff like that.
But are you really saving cost when you put a ton of time into building out a business where and in Google because you did something a bit spammy or that leaves a clear footprint that Google comes in, deletes or terminates all of your properties, then did you save money? No, you didn’t. You lost a lot, because you’ve lost all that time and effort and any money that you put into those assets. Right?
My point is I would want to take some more care in trying to reduce my footprint and reduce the chance or the likelihood that I’m gonna lose those properties so that they’re all going to be connected by Google. Now I know there’s still gonna be some similarities between properties, especially if you’re using kind of like a pseudo brand name that’s the same across all the properties and stuff, that too, but at least, what I’m saying is, for example, all my accounts I’m trying to keep them separate.
However, I just started playing inside of GMB with the group locations, which is interesting because you actually have to make the location group the owner of the profile. Anyways, we’ll talk about this in Mastermind tomorrow. Yeah. We’re gonna talk about this in Mastermind. We got a webinar tomorrow, guys, the Mastermind webinar.
Anyways, can you have the same address? Yes, you can. You can do that with different suite numbers or letters at the end, but I don’t recommend it. Okay? I recommend you have a separate unique address, if possible. Or if it’s the same street address, a separate unique box number or suite number type thing, if that makes sense, not just like Box 101A, 101B, 101C, because again, to me, even though it is a unique address, technically that just is a clear indication that they’re all tied together.
All right. Also-
Marco: And-
Bradley: Go ahead.
Marco: Sorry. If they get them from us, then they will come with their own separate Gmails.
Bradley: That’s right. Yep, and their own Gmail addresses, which is part of the next question. He said, “Would you place each one into their own separate Google account and then use something like Browseo for log?” Yes, absolutely, Calvin. That is a requirement and I talked about that very specifically in the Local Lease Pro training. There’s absolutely no other way to do it, guys.
Now look, you can tie all of the properties together with a manager account, which is what I’m doing. That’s why I just started talking about the location groups, it kind of changes that a bit. But again, we’ll talk about that on Mastermind tomorrow.
Yeah. You can tie them all together with a manager account so that you can still log in and manage them all from one account, which would be like a primary account. What I would suggest that you do is create a separate Google account that will be the manager account and then you can actually add that account as a manager. So, you can log into that one account and then manage many, many, many GMB profiles.
But don’t assign yourself as the owner because if the owner account gets terminated, or I think now it has to be the primary owner account that gets terminated for you to lose the GMB, but they can terminate a manager account and/or an owner account, I believe, but as long as the primary owner account isn’t terminated, the GMB should stay live.
I absolutely recommend for each and every GMB that you set up, if you’re gonna set it up yourself that, you have a separate Google account for each. If you buy them from us, you’re gonna get a separate Google account for each. Okay?
“Could I use one main master account to house all the GMBs?” No. Again, I don’t recommend it. I would recommend that you use one main master account as a manager account. But it wouldn’t own the accounts, each account would be owned by a separate Google profile.
“How would you set this business from the start so we stay under the radar?” I talked about it in Local Lease Pro. If you have that, just go through the training. It’s already covered in there.
What Are 3-5 Most Important Characteristics You Look For In A Niche?
Guys, we can answer one more. John’s and then we gotta go. John says, “What are the three to five most important characteristics you look for in a niche?” Okay. Number one is I want to make sure that there’s volume, there’s a need, there’s an interest. Right? Whatever the niche is, it solves a need. Right? That’s number one.
Because there are niches out there, like for example, Network Empire used to say, “Is it a vitamin or a painkiller?” Right? If it’s a vitamin industry, it’s stuff that people might, it’s nice, it’s like luxury stuff. It’s nice to have these things, but they’re not necessary. A painkiller industry is like you need to have it.
That’s why I love contractors, like working in the home services industry, because tree services is a painkiller, usually. Right? If because somebody’s got a problem, they got a dead tree in their yard or a tree that fell or something, they need it taken out. That’s a painkiller type of industry. Roof repair, that’s a painkiller industry. Plumbing or emergency plumbing, that’s a painkiller industry. That’s number one, first of all, is there a demand for the service?
Number two, are the companies in that industry bending money on marketing or advertising? Do they understand it’s important? For example, a quick way to do it, just go to Google, search for the types of products, or enter search queries as if you were somebody looking for those products or services. Then, look and see, are there advertisers on Google? That’s it. If there’s advertisers, now you know those companies are spending money. It’s really easy.
Number three, what are the margins? What are the profit margins for those types of businesses? Do they have good margins? That’s really important. Because even if call volume isn’t high, even if search volume isn’t high for the industry that you want to target as long as, number one, there’s a demand for it; as long as, number two, those companies are spending marketing or advertising dollars in that space, then even if there’s not a lot of search volume if the margins are high, it’s very likely that there’s a lot of money in that industry.
In other words, I talked about this in Local Lease Pro, but like for example, home remodeling, kitchen remodeling, it’s a big keyword. Kitchen remodeling, an average kitchen job on the low-end is about $30,000 contract price. Now the kitchen remodeling contractor or the general contractor will typically only have a $6,000 or $8,000 profit margin on that job. But it’s still a $6,000 or $8,000 profit margin. Even though they might only get from a GMB listing, a local listing eight or 10 calls a month and they might only close one or two of those a month, if it’s a $6,000 or $8,000 profit margin per job that closes, that’s a very good profit margin.
Thinking about going into a lead gen niche, I wanna make sure there’s margins there to justify the expenses of my services. In that case, remodeling, they’re absolutely there, even if the call volume isn’t high. Does that make sense? Because you could literally generate a lead for a remodeling company that produces a $6,000 or $8,000 profit margin for them. So, if you’re charging them even $500 a month for lead gen on the lease method, that pays for a one job, one lead that closed into a sale can pay for an entire year’s worth of your lead gen. Does that make sense? It’s easy for them to be able to justify paying you. Whereas if you’re doing something like carpet cleaning, which is very small, can be very small profit margins, it might be very difficult for them to justify that expense.
Those are my three primary things right there. Number one, demand. Number two, are they spending money, the companies, for advertising, which means they understand the value of marketing, the importance, the need. Right? Number three, what are the margins?
Those are my top three. Does anybody else wanna add to that before we wrap it up?
Hernan: I agree totally with you. In fact, I would tell John to join tomorrow the Mastermind call because that’s a really good topic to go after.
Bradley: Tomorrow, we’ll cover that and we’ll cover the GMB group location stuff that I was talking about today. Okay. All right, everybody. Thanks for being here.
Marco: Bye everyone.
Bradley: See you guys later. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 204 published first on your-t1-blog-url
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