#seo strategy for new | Explore Tumblr Posts and Blogs

yasser-bst · 1 year

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Digital Marketing in 2023: What to Expect

The world of digital marketing is constantly evolving, and it’s important for businesses to stay up-to-date on the latest trends and techniques in order to stay competitive. From personalization and voice search optimization to video marketing and social media advertising, there are many developments to keep an eye on. In this article, we’ll take a look at the top digital marketing trends for 2023 and how businesses can leverage them to reach their target audience and drive results. Whether you’re a seasoned marketing professional or just starting out, these trends are sure to have an impact on your strategy. So let’s dive in and see what the future holds for digital marketing!

oky now As the digital marketing landscape continues to evolve, it’s important for businesses to stay up-to-date on the latest trends and techniques. Here are a few of the most noteworthy trends to keep an eye on:

Personalization: With the rise of artificial intelligence and machine learning, it’s now possible to personalize marketing campaigns to the individual level. By using data to understand customer preferences and behavior, businesses can create more targeted and effective marketing efforts.

Voice search optimization: As voice assistants like Alexa and Google Home become more popular, it’s important to optimize your website and content for voice search. This includes using long-tail keywords and structured data to make it easier for search engines to understand your content.

Video marketing: Video is becoming an increasingly important part of the marketing mix. From live streaming to video ads, there are many ways to leverage video to engage with customers and drive conversions.

Social media advertising: Social media advertising continues to grow in popularity, with platforms like Facebook and Instagram offering highly targeted and effective ad options. Businesses of all sizes can use social media advertising to reach their desired audience and drive results.

Customer experience: With the rise of customer experience (CX) as a key differentiator, businesses are focusing on providing a seamless and personalized experience across all touchpoints. This includes optimizing website navigation and the customer journey, as well as using customer feedback to continually improve the experience.

Content marketing: Content marketing continues to be an important part of the marketing mix, with businesses using a variety of formats (such as blog posts, ebooks, and videos) to engage with their audience and build trust. To be effective, content marketing requires a strong understanding of your target audience and a consistent strategy.

Influencer marketing: Partnering with social media influencers or industry thought leaders can be a powerful way to reach a new audience and build credibility. By collaborating with influencers who align with your brand values and message, businesses can tap into their following and drive results.

Chatbots: Chatbots are becoming increasingly sophisticated and can be used to provide customer service, answer frequently asked questions, and even make recommendations. By implementing chatbots, businesses can improve efficiency and provide a more personalized experience for their customers.

finally, the world of digital marketing is constantly evolving, and it’s important for businesses to stay up-to-date on the latest trends in order to stay competitive. From personalization and voice search optimization to video marketing and social media advertising, there are many developments to keep an eye on. By staying on top of these trends and incorporating them into your marketing strategy, you can effectively reach your target audience and drive results. So make sure to stay informed and stay ahead of the curve! thanks for reading!

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“Permission Marketing: Turning Strangers into Friends and Friends into Customers” by Seth Godin

“The Art of SEO”

Crushing It!: How Great Entrepreneurs Build Their Business and Influence — and How You Can, Too” by Gary Vaynerchuk

#seo #news #digitalmarketing #marketing #self awareness #sem #busniess #business strategy

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staff · 11 months

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Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience.

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content.

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up.

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant.

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are.

Improve our algorithmic ranking capabilities across all feeds.

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs.

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread.

Remove clutter in the conversation by collapsing reblog threads.

Explore the feasibility of removing duplicate reblogs within a user’s Following feed.

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it.

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.

Most importantly, our messages should be thoughtful and should never come across as spammy.

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.

Identify opportunities for personalization within our email messages.

Test what the right daily push notification limit is.

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users.

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

#tumblr #engineering #core product strategy

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morvitech · 6 days

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#marketing #search engine optimization #seo #ads #social media #digital maketing #content marketing strategy #social media marketing #Google ads #PPC #digital marketing #seo services #facebook ads #delhi #delhincr #new delhi #india

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marketingprofitmedia · 13 days

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How Can You Rank Your Brand-New Website on Google in a Few Days Quick Wins

To rank a brand-new website on Google quickly, focus on high-quality content and effective SEO strategies. Use targeted keywords and build backlinks.

Launching a new website is an exciting venture, but ranking it on Google can be challenging. Success hinges on implementing effective SEO strategies right from the start. High-quality, relevant content is crucial. Incorporate targeted keywords naturally throughout your site. Optimize meta tags, headers, and images to enhance visibility.

Building backlinks from reputable sources can significantly boost your site’s credibility. Engage in social media promotion to drive traffic. Regularly update your website with fresh content to keep users engaged. Lastly, ensure your site is mobile-friendly and loads quickly to improve user experience. With these steps, you can enhance your chances of achieving a high Google ranking.

Credit: www.linkedin.com

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Introduction To Swift Seo Strategies

Launching a new website is exciting. But how do you get it to rank on Google quickly? Using swift SEO strategies is key. These methods can help your site appear on Google’s first page in just a few days.

The Race To Google’s First Page

Ranking on Google’s first page is like a race. Everyone wants to be there, but not everyone succeeds. By using effective SEO techniques, you can get ahead of your competitors.

Start by optimizing your website’s content. Use keywords that your target audience is searching for. Ensure your content is valuable and relevant. This will help Google recognize your site as an authority.

Another crucial factor is page speed. A fast-loading website improves user experience and ranks higher on Google. Use tools like Google PageSpeed Insights to test and improve your site’s speed.

Realistic Timelines For Seo Results

SEO is not magic. It takes time to see results. For a brand-new website, you can expect to see improvements in 4 to 6 weeks. But with swift SEO strategies, you can speed up this process.

Follow a consistent SEO plan. Update your content regularly. Engage with your audience on social media. These actions signal to Google that your site is active and relevant.

SEO TaskExpected Time to See ResultsKeyword Optimization1–2 weeksContent Updates2–3 weeksLink Building3–4 weeksPage Speed ImprovementsImmediate to 1 week

Use relevant keywords in your content.

Improve your page speed for better user experience.

Engage with your audience on social media.

Update your content regularly to stay relevant.

By following these steps, you can rank your brand-new website on Google in a short time. Remember, consistency and quality are key.

Keyword Research For Immediate Impact

Launching a new website and ranking it on Google fast can seem daunting. But with the right keyword research, you can see results in just a few days. Keyword research is the cornerstone of SEO success. It identifies the terms your target audience is searching for. This section will show you how to do keyword research for immediate impact.

Identifying Low Competition Keywords

To quickly rank your website, you need to find keywords with low competition. These keywords are not heavily targeted by other websites. Here is a simple process to find them:

Use tools like Ubersuggest or Ahrefs.

Look for keywords with low difficulty scores.

Ensure the keywords have a decent search volume.

By targeting low competition keywords, you increase your chances of ranking faster. Focus on these keywords to gain quick visibility.

Leveraging Long-tail Keywords

Long-tail keywords are longer, more specific phrases. They usually have lower search volumes but higher conversion rates. Here’s how you can leverage them:

Think about specific queries your audience might have.

Use keyword research tools to find related long-tail keywords.

Incorporate these keywords naturally into your content.

Long-tail keywords are less competitive. They help you attract highly targeted traffic. This traffic is more likely to convert.

In summary, keyword research is vital for ranking a new website quickly. By identifying low competition keywords and leveraging long-tail keywords, you can achieve immediate impact. Use the right tools and strategies to find these keywords. Incorporate them into your content to see fast results.

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Content Creation With Seo In Mind

Creating content with SEO in mind is crucial for ranking your brand-new website on Google quickly. It involves crafting articles that are not only high-quality but also optimized for search engines. Let’s dive into some key strategies for achieving this.

Crafting High-quality, Relevant Articles

High-quality content is king. Write articles that provide value to your readers. Ensure the content is relevant to your target audience. Use simple words and short sentences for better readability.

Here’s a checklist for crafting high-quality articles:

Research your topic: Understand what your audience needs.

Use clear and concise language: Avoid jargon and complex words.

Include images and videos: Visuals make your content engaging.

Format your content: Use headings, subheadings, and bullet points.

Check for errors: Proofread to avoid grammar and spelling mistakes.

Optimizing Content For Featured Snippets

Featured snippets are the short answers Google shows at the top of search results. Optimizing for these can skyrocket your visibility. Focus on answering common questions related to your topic.

Here are some tips for optimizing content for featured snippets:

Identify common questions: Use tools like Answer the Public.

Provide concise answers: Keep answers short and to the point.

Use lists and tables: Google prefers content that’s easy to read.

Use proper HTML tags: Format your content correctly.

Example of a featured snippet format:

QuestionAnswerWhat is SEO?SEO stands for Search Engine Optimization. It involves optimizing a website to rank higher on search engines.

By following these strategies, you can create content that not only engages your audience but also ranks high on Google.

On-page Seo Essentials

On-page SEO is crucial for ranking your brand-new website on Google quickly. It involves optimizing various elements on your web pages. This helps search engines understand your content. Let’s dive into some key aspects of on-page SEO.

Title Tags And Meta Descriptions

Title tags are the first thing search engines and users see. Make sure they are descriptive and include your main keyword. Keep them under 60 characters.

Meta descriptions provide a brief summary of your page content. Aim for 150–160 characters. Use action words and include your main keyword. This can boost your click-through rate.

ElementBest PracticesTitle TagInclude main keyword, under 60 charactersMeta Description150–160 characters, include main keyword, use action words

Header Tags And Image Alt Attributes

Header tags (H1, H2, H3) structure your content. Use H1 for the main title, H2 for subheadings, and H3 for smaller sections. Include keywords in these headers.

Image alt attributes describe your images. Use them to include relevant keywords. This helps with image search ranking and accessibility.

H1 Tag: Main title, include main keyword

H2 Tag: Subheadings, include secondary keywords

H3 Tag: Smaller sections, include relevant keywords

Image Alt: Describe image, include keywords

By optimizing these elements, you improve your chances of ranking higher on Google. Implement these on-page SEO essentials to see quick results.

Technical Seo For Quick Wins

To rank your brand-new website quickly on Google, focus on Technical SEO. Proper technical setup ensures your site is easy for search engines to crawl and index. Here are key areas to focus on for quick wins.

Improving Site Speed

Site speed affects both user experience and search rankings. A fast website keeps visitors engaged and improves SEO. Here are some ways to boost your site speed:

Optimize Images: Compress images without losing quality.

Minify CSS and JavaScript: Remove unnecessary code.

Enable Browser Caching: Store static files locally to reduce load times.

Use a Content Delivery Network (CDN): Distribute content globally to speed up delivery.

Use tools like Google PageSpeed Insights to check your site speed. Make necessary adjustments based on the recommendations.

Ensuring Mobile-friendliness

Most users access websites on mobile devices. Ensure your site is mobile-friendly to rank higher on Google. Follow these steps:

Responsive Design: Use a layout that adapts to any screen size.

Readable Text: Ensure fonts are legible without zooming.

Easy Navigation: Make buttons and links easy to click.

Avoid Flash: Use HTML5 for multimedia content.

Test your site’s mobile-friendliness using the Google Mobile-Friendly Test. Make improvements based on the results.

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Building Authority With Backlinks

Building authority with backlinks is crucial for ranking a brand-new website on Google. Backlinks act as votes of confidence from other websites. They signal to Google that your site provides valuable content. High-quality backlinks can boost your site’s visibility and credibility. Let’s explore some effective strategies to build backlinks.

Guest Posting On Relevant Blogs

Guest posting is a powerful way to earn backlinks. Write high-quality articles for reputable blogs in your niche. Ensure the content is valuable and relevant to their audience. Add a link back to your website within the content or author bio.

Follow these steps for successful guest posting:

Identify blogs that accept guest posts.

Analyze their content to understand their audience.

Pitch unique and engaging topics to the blog owner.

Write and submit the post according to their guidelines.

Guest posting not only provides backlinks but also exposes your brand to a wider audience.

Leveraging Social Media For Link Building

Social media platforms can be a goldmine for backlinks. Share your content on platforms like Facebook, Twitter, LinkedIn, and Instagram. Encourage your followers to share your posts. This increases the chances of getting backlinks from other websites.

Here are some tips for effective social media link building:

Create engaging and shareable content.

Use relevant hashtags to reach a broader audience.

Engage with influencers and ask them to share your content.

Join and participate in niche-specific groups and communities.

Social media can amplify your reach and bring in organic backlinks. Consistent engagement on these platforms builds a loyal audience and enhances your site’s authority.

StrategyAction StepsGuest PostingIdentify blogs, pitch topics, write articles, get backlinks.Social MediaShare content, use hashtags, engage with influencers, join groups.

Monitoring Progress And Adjusting Strategy

Monitoring your website’s progress and adjusting your strategy is crucial for achieving a high rank on Google quickly. This ensures you are on the right path and can make necessary changes to keep improving. Below, we delve into the essential aspects of monitoring and adapting your strategy for optimal performance.

Using Analytics To Track Performance

Use tools like Google Analytics to track your website’s performance. These tools offer insights into your site’s traffic, user behavior, and other vital metrics. Here are some key metrics to monitor:

Page Views: Check which pages get the most visits.

Bounce Rate: Monitor the percentage of visitors who leave your site quickly.

Average Session Duration: Track how long visitors stay on your site.

Conversion Rate: Measure how many visitors take the desired action.

Regularly reviewing these metrics helps identify what works and what needs improvement. This enables you to make informed decisions to enhance your site’s performance.

Adapting To Algorithm Updates

Google frequently updates its search algorithm, affecting website rankings. Staying updated with these changes is vital. Here’s how to adapt:

Follow SEO News: Keep an eye on SEO news websites and forums.

Update Content: Refresh your content to align with new guidelines.

Check Website Health: Use tools to ensure your site meets current SEO standards.

Optimize Mobile Experience: Ensure your site is mobile-friendly, as mobile-first indexing is crucial.

Being proactive and adapting to changes swiftly helps maintain or improve your ranking. This ensures your website remains competitive in search results.

Credit: www.customlegalmarketing.com

Frequently Asked Questions

How Long Does It Take For A New Website To Rank In Google?

It typically takes 3 to 6 months for a new website to rank on Google. Results may vary based on competition and SEO efforts. Consistent optimization and quality content are essential.

How To Rank A New Website Fast?

Optimize your website for SEO. Use relevant keywords, create quality content, and build backlinks. Improve site speed and mobile-friendliness. Engage on social media and monitor performance regularly.

How To Rank In Google With A New Website?

Optimize your website with relevant keywords. Create high-quality, engaging content. Build backlinks from reputable sites. Ensure fast loading speeds. Use mobile-friendly design.

Why Does It Take So Long To Rank On Google?

Ranking on Google takes time due to competition, quality content requirements, and algorithm updates. Patience and consistent SEO efforts are crucial.

How To Rank A New Website Fast?

Optimize on-page SEO, create quality content, and build backlinks. Use social media and submit your site to search engines.

Conclusion

Achieving a high Google ranking for your new website is possible with the right strategies. Focus on quality content, effective SEO techniques, and consistent updates. Patience and persistence are key. Implement these tips, and your site can quickly gain visibility and attract more visitors. Success is within your reach.

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Thanks for reading my article on “How Can You Rank Your Brand-New Website on Google in a Few Days Quick Wins”, hope it will help!

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alpbeyazgul · 20 days

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#seo strategy #seo #boost website #website ranking #website #blog #blogger #seo blog #seo news

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achyutagency · 30 days

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m8-group · 30 days

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