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#retail coworker gordon
darlingrini · 1 year
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Another follow up ask lmao, can you spill more about Gordon 🥺
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This is my most self indulgent Yandere tbh XD I made him purely cause I deal with a lot of shit at work and fantasizing a man who can fix my problems at work is a ideal tbh, also has exactly what I like in a man so like pffbt:
Gordon Calderon is my beloved ideal for a coworker. He likes to think he's like any typical average Joe. Growing up in the Midwest, raised with four siblings and having a rebellious phase with his parents lead to him traveling for years around the US before finally settling on a random town to start off a new life. Your town. At first he worked as a farmland in a local farm until a rather late night visit to the local gas station. To his destiny. You. You were a overworked, overnighter who ran the store on your own accords. Gordon was instantly smitten, soon with thoughts of you filling his every waking moment as he would find himself racing late in the night for a annual visit. All the moods you displayed fascinated him, so easy to read like a open book. From your bitchy nights to the ones where you shone like the morning sun he loved it. And wanted more and more. When he notices how….unsavory some of your other late night coworkers are he takes it upon himself to clear up the schedule. Weasling his way in to getting the now open job slot for himself as a new hire.
He's the best coworker you could ask for. Kind, considerate, sarcastically funny and always seems to get the job done to both your benefits. He is your shield when Karen's call or when rude customers decide to test your late night limits. When he's not around you he's rather a grumpy guy and doesn't seem to tolerate many others conversation. He has stalked you after work hours and on his days off when your working and he's not has broken in your home to find out more about you. He's a fan of horror movies, video games, naps, chocolate croissants and heavy metal music~
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succs · 1 year
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ingo, twenny free, any prn
i’m an accursed sweetheart. my coworkers claimed im a “retail genius”. please don’t bother me when im having enrichment time in my enclosure. thaumiel class blog.
umineko, succession, pokemon, comic books, boardwalk empire, fighting games, camus, quantum mechanics, fear and hunger, oedipus rex, playing with a big red ball in park (and more) fandom space. please enjoy your stay
if I accidentally follow you after you sb I’m sorry I lose track and I don’t mean anything by it
my old urls used to be @krausswoobifier and @gordons
minors dnf please🫶
🦭🦭🦭🦭🦭🦭🦭🦭🦭🦭🦭🦭🦭🦭🦭🦭🦭🦭🧎‍♀️
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power-chords · 3 years
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I miss being in college and working retail. Honestly, I would do it for the rest of my life if college were free and retail paid a living wage/didn't routinely expose me to hazardous working conditions. I worked for a bunch of UPS franchises in Manhattan after I re-enrolled at Purchase and became a commuter, so I lived half the week in the city and half in Westchester. I felt like I never had a moment to breathe but this was in the immediate aftermath of 2008 so I needed to be constantly occupied and distracted, almost to the point of exhaustion. It was some of the most fun I had in my life because I was just figuring out how to do that (have fun) without juggling metaphorical explosives. Nobody was mad at me! I could live with myself! 10/10
Summer of 2011 they were filming Premium Rush right on Broadway outside the UPS on 106th Street. They blocked off the whole avenue to shoot, but my coworkers and I were all obscured by the storefront, so we got to hang around while they ousted just about everybody else who wasn't an extra. One of the coolest things I have ever seen was the fleet of stunt drivers filming the chase scenes. The cars would go careening down the street in perfectly choreographed formation, with Joseph Gordon-Levitt and/or his stunt double weaving through them. Cut! Then the cars would fly backwards in synchronous reverse, like hitting rewind on a tape, and they'd do it all over again. I was BUGGIN'. The entire staff of the UPS store was BUGGIN'. I think the owner was pretty pissed because we weren't doing any business that day. But the employees were all thrilled.
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gryphsdeadbones · 4 years
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Freemind’s talking filter being a bit off bc he’s only used to talking either respectfully to the rare smart people he works with and likes or having to deal with saying bare minimum instructions bc work communication. So when he relaxes more around the Gordons, other “hims,” he feels less pressure to put up a “polite” barrier and bc he’s not used to having friends and not peers, it kinda comes out an unfortunately uncomfortable mess sometimes
A MESS OF A MAN...
i like how some of his dialogue is passive aggressive retail voice but his delivery is through screaming/yelling ksjdfnksf its fun to watch
other gordons being his friends/equals... 🥺
gotta get along with your cool coworkers after all! i like to think they have friendly banter too
also they can all bitch about some of the more irritating crotchety old scientists in black mesa...talkin to yaself but on a cool level
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skelebells · 4 years
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bro.... i love ur retail au.. it fucking rules. how does each of the cast meet gordon in it?? i can imagine its Chaotic and great
THANK YOU 😳💕💕 and for this one.. i am writing a silly lil fic thats basically just each of the meetings in order. whole science team’s in it, i imagine darnold as one of gordon’s coworkers? forzens not really there & gman’s the ceo or something i don’t know hsgdh
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prorevenge · 5 years
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Jealous mgmt costs me my job, just hired by their support team.
Backstory:
I worked for a company that was transitioning from mom-and-pop to true corporate. I started off in a retail location and made it into customer service. I hated it. I made the move as a favor, with the upfront warning that I wasn’t a customer service personality. ( Ex-chef that hates bullies.) Now, Company was growing quick… within a year, we had a new marketing team, a dedicated sales team, and switched to a much more powerful ERP/sales program. We have a developer team working with us to customize it.
I want out of CS, badly. I’m begging for literally any other position. Imagine Gordon Ramsay taking angry calls. That was me.
BUT… I’m kind of a whiz with the new program. I’m writing training documents, I’m teaching my coworkers how to use it. We get the CEO and owner to sit in on CS meetings and they ask me to take notes. Spiffy. I do.
My order manager is less than thrilled. My department merged with hers and suddenly she is head honcho. No more projects, no more meetings, and she very bluntly told me to sit down and shut up, I wasn’t special.
I do not handle ultimatums well. I resigned. CEO wanted me to stay but didn’t have anywhere to put me, so he un-quits me and lays me off instead so I can draw unemployment. I’m heartbroken, loved the company, just not my role in it.
Fast forward six months, the developers contact me to interview. They hire me on to (drumroll) write training documentation and provide support for the program, for my old company. I’m doing the same job, from home, and for better pay. The CEO was one of my references. I start Friday, I wish I could see the look on her face when they break it to her.
(Ex-coworkers are all thrilled. )
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I'M GONNA DO IT TO EM' ALL ASKS THAT YOU REBLOG TONIGHT TILL 10 AM TOMORROW.... DO THEM!!!!
Hey, you had to do it to ‘em! Here they are starting with the most recent.
“Weird asks that say a lot”
1. coffee mugs, teacups, wine glasses, water bottles, or soda cans?
Coffee mugs because you can use them for everything. Teacups are too small for a proper cuppa.
2. chocolate bars or lollipops?
Chocolate bars always.
3. bubblegum or cotton candy?
Bubblegum, which I miss so much. I haven’t had it in over 2 years bc of my braces
4. how did your elementary school teachers describe you?
I didn’t go to public school but all the adults who dealt with me said I was sociable and tried to get everyone to do the group projects but no one listened so I ended up sitting alone reading and quietly doing the project.
5. do you prefer to drink soda from soda cans, soda bottles, plastic cups or glass cups?
Glass BOTTLES make it taste superior.
6. pastel, boho, tomboy, preppy, goth, grunge, formal or sportswear?
Pastel boho preppy goth best describes my style.
7. earbuds or headphones?
Earbuds, but only rubber tipped ones. The plastic ones never fit in my ears. Also headphones never cover my whole ear right. :/
8. movies or tv shows?
TV shows keep my attention span better.
9. favorite smell in the summer?
Brewing thunderstorms.
10. game you were best at in p.e.?
None. But trampoline if I had to pick.
11. what you have for breakfast on an average day?
Scrambled eggs, peanut butter toast, and some kind of fruit.
12. name of your favorite playlist?
My main one is Things You Love. My one for writing is Queen And Country, and my other two favorites are Summer Songs and A Queen Knows How To Fight A War.
13. lanyard or key ring?
Key ring, lanyards get in the way.
14. favorite non-chocolate candy?
Swedish Fish or Sour Patch Kids.
15. favorite book you read as a school assignment?
OH MAN. To Kill A Mockingbird, The Great Gatsby, Fahrenheit 451, The Grapes Of Wrath, and The Handmaid’s Tale were definitely my top 5 in English class.
16. most comfortable position to sit in?
Curled up sideways in an armchair with my legs slung over the arm. Sitting normally sucks.
17. most frequently worn pair of shoes?
Either pair of my black boots, or my pink floral Skechers that I wear to work.
18. ideal weather?
60 degrees, cloudy, windy, with a chance of rain.
19. sleeping position?
On my right side, arms around a fluffy pillow, one leg out straight and the other drawn up with my knee to my chest.
20. preferred place to write (i.e., in a note book, on your laptop, sketchpad, post-it notes, etc.)?
Laptop. I’m trying to exercise my hand and wrist so I don’t tire as quick of notebook writing, though.
21. obsession from childhood?
History, Nancy Drew books, Harry Potter, and ghost stories.
22. role model?
The person I am but don’t think I am.
23. strange habits?
Pulling my shirt collar up over my nose and mouth/putting it in my mouth and chewing on it.
24. favorite crystal?
Amethyst, my birthstone! Close second is blue goldstone. (Have you ever seen it? It looks like the universe. I have a worrystone made of blue goldstone and it’s one of my prized possessions.)
25. first song you remember hearing?
Something from church probably. Outside of church probably one of these: If I Had A Hammer // Peter, Paul and Mary, Puff The Magic Dragon // Peter, Paul and Mary, Scarborough Fair // Simon & Garfunkel, The Wreck of the Edmund Fitzgerald // Gordon Lightfoot.
26. favorite activity to do in warm weather?
Sit in the shade.
27. favorite activity to do in cold weather?
Drink tea, read, and play either Pokemon or Nancy Drew and the Clue Benders Society on my 3DS.
28. five songs to describe you?
The Pines // Roses & Revolutions, I Am Here // Pink, Walk Me Home // Pink, Call Home // Heathers (not the musical), Traveler’s Song // Aviators
29. best way to bond with you?
Talk to me about history, crime, musicals, books, or tv shows
30. places that you find sacred?
Natural swamps. Libraries. Old, overgrown gardens. Anywhere historic. Pine forests at dusk. Anywhere under a clear night sky.
31. what outfit do you wear to kick ass and take names?
A plaid shirt, black leggings, and black boots with dark neutral lipstick and a black choker.
32. top five favorite vines?
Fre she vocado, BENTLEY NOOOOO, uhhh I sure hope it does, the one of Lin Manuel-Miranda trying to brainstorm, and this bitch empty YEEt
33. most used phrase in your phone?
Idk how to find this out
34. advertisements you have stuck in your head?
Idk if this is just a local thing here but WOW ITS NATURESTONE
35. average time you fall asleep?
12-1 nowadays.
36. what is the first meme you remember ever seeing?
I can haz cheezburger
37. suitcase or duffel bag?
Depends. Suitcase for things like my laptop that are better protected than in a duffel bag, but duffel bag otherwise because they’re easier to carry.
38. lemonade or tea?
TEAAAAA
39. lemon cake or lemon meringue pie?
Both please
40. weirdest thing to ever happen at your school?
My house? We had a safe word when we did math. It was “quokka.” If we got overwhelmed we’d say it and then stop and look at pictures of quokkas.
41. last person you texted?
My friend and coworker.
42. jacket pockets or pants pockets?
Jacket pockets.
43. hoodie, leather jacket, cardigan, jean jacket or bomber jacket?
Cardigan or hoodie
44. favorite scent for soap?
Lavender
45. which genre: sci-fi, fantasy or superhero?
Fantasy. It takes me a bit to get into fantasy books usually, but sci-fi is hard to follow and superhero is mostly predictable.
46. most comfortable outfit to sleep in?
Fuzzy pants and a t shirt
47. favorite type of cheese?
Muenster, parmesan, or goat cheese
48. if you were a fruit, what kind would you be?
Raspberry
49. what saying or quote do you live by?
“I have no country to fight for. My country is the earth, and I am a citizen of this world.” - Eugene V. Debs
50. what made you laugh the hardest you ever have?
A weird local political ad a couple years back.
51. current stresses?
My recent breakup, an overnight shift I work on Wednesday night, and trying to find time to go out to a corn maze with my friend.
52. favorite font?
Baskerville or Georgia.
53. what is the current state of your hands?
Covered in small cuts and scrapes from work, nails picked short, black nail polish mostly peeled off.
54. what did you learn from your first job?
babysitting job: Kids suck never have more than one. Retail job: being on your fee it hardddd
55. favorite fairy tale?
Beauty and the Beast or Rapunzel
56. favorite tradition?
Looking at Halloween decorations
57. the three biggest struggles you’ve overcome?
Cutting, being manipulated by my dad, and letting other people make me believe I wasn’t good enough (still working on that one)
58. four talents you’re proud of having?
Writing, puzzle-solving, singing, and calligraphy
59. if you were a video game character, what would your catchphrase be?
“Oh shit waddup”
60. if you were a character in an anime, what kind of anime would you want it to be?
One of those preppy gothic private school animes with a dark secret lurking around the corner
61. favorite line you heard from a book/movie/tv show/etc.?
Book: “Ignoring isn’t the same as ignorance. You have to work at it.” - The Handmaid’s Tale. Movie: “It’s not about deserve. It’s about what you believe. And I believe in love.” - Wonder Woman. TV Show: “I am the Bad Wolf. I create myself.” - Doctor Who.
62. seven characters you relate to?
Hermione Granger, Luna Lovegood, Remus Lupin, Richard Gansey III, Blue Sargent, Dean Winchester, Charlie Bradbury.
63. five songs that would play in your club?
Same five that I said describe me.
64. favorite website from your childhood?
Webkinz and the old American Girl site circa 2009.
65. any permanent scars?
One down my chest from heart surgery as a baby, lots from self harm on my arms/legs, some on my left knee from falling as a kid, and one on the back of my right heel from being pecked by a goose at the fair when I was 11.
66. favorite flower(s)?
Sunflowers, roses, and dahlias.
67. good luck charms?
Myself.
68. worst flavor of any food or drink you’ve ever tried?
Ranch anything.
69. a fun fact that you don’t know how you learned?
Jellyfish have no brains and no heart.
70. left or right handed?
I’m third generation left handed!
71. least favorite pattern?
Vertical stripes.
72. worst subject?
Math.
73. favorite weird flavor combo?
Wendy’s fries and chocolate frosty.
74. at what pain level out of ten (1 through 10) do you have to be at before you take an advil or ibuprofen?
7. Usually I just ignore it because I have a “high pain tolerance” (which means I like to put myself through minor pains because I think I deserve it)
75. when did you lose your first tooth?
Age 5. I was trying to blow up an inflatable ball and it came out.
76. what’s your favorite potato food (i.e. tater tots, baked potatoes, fries, chips, etc.)?
ALL POTATOES EXCEPT POTATO SALAD
77. best plant to grow on a windowsill?
Violets.
78. coffee from a gas station or sushi from a grocery store?
Neither, both suck equally.
79. which looks better, your school id photo or your driver’s license photo?
Never had a school id so I guess the license
80. earth tones or jewel tones?
Earth tones for me
81. fireflies or lightning bugs?
...They are literally the same thing
82. pc or console?
PC
83. writing or drawing?
Writing. I absolutely cannot draw.
84. podcasts or talk radio?
Podcasts, talk radio is so obnoxious.
84. barbie or polly pocket?
Barbie. The clothes are easier to take on and off. I used to accidentally rip polly pocket clothes all the time.
85. fairy tales or mythology?
Mythology. I like it because it explains things, it’s creation stories, its origins. Fairy tales are just fantasies or cautionary tales.
86. cookies or cupcakes?
Cookies.
87. your greatest fear?
Rejection, drowning, and clowns.
88. your greatest wish?
To be a semi-successful author and historian.
89. who would you put before everyone else?
My mom.
90. luckiest mistake?
Not succeeding in killing myself!
91. boxes or bags?
Bags.
92. lamps, overhead lights, sunlight or fairy lights?
Dim lamps if they have yellow bulbs. I hate white lights. And also fairy lights yes please.
93. nicknames?
Ellie, Ell, Little Lion, Lioness.
94. favorite season?
FALLLLL
95. favorite app on your phone?
Tumblr, Spotify, or Instagram.
96. desktop background?
Tumblr media
97. how many phone numbers do you have memorized?
6.
98. favorite historical era?
Revolutionary War-era America or late Victorian England.
THIS GOT REALLY LONG AND I DONT WANNA HIT THE TEXT BLOCK LIMIT SO IMMA DO ALL THE HALLOWEEN ONES SEPARATELY, MAYBE IN THE MORNING.
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lucyariablog · 5 years
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13 Fresh Ideas to Get More Content Marketing Zing From Employees
Involving employees in the company’s content marketing strategy isn’t a new idea.
Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content.
And you likely know the value of connecting with your sales and/or customer service teams to get frontline insight into what your brand’s prospects and customers want to know.
But employee-involved content can be much more than that. I put out a call to learn more about how marketers involve their non-marketing coworkers in their content. While many responses reflected the typical examples, several brought a unique perspective and others offered some fresh approaches.
The inherent takeaway through all the ideas? Employees can give your content marketing the zing it needs to stand out, be remembered, and build relationships.
Employees can give your #contentmarketing the zing it needs to stand out & build relationships. @AnnGynn Click To Tweet
Now, let’s get to the ideas, tips, and examples.
HANDPICKED RELATED CONTENT: Don’t Forget the Leadership in Thought Leadership
Have fun with them (and relevant news)
We’re a merged real estate team with a marketing department that handles five brands across many digital platforms. Over the holidays, our team came together to stage a Christmas parody video about Amazon’s HQ2 arriving in Arlington sung to the tune of Santa Claus is Coming to Town. We had dancing elves, agents dressed in Christmas pajamas, a large inflatable reindeer costume, and more.
youtube
Nick Tozier, content specialist and copywriter, Keri Shull Team
Employees @KeriShullTeam used the Amazon HQ news to make an innovative video: http://bit.ly/KeriShullTeam. @AnnGynn Click To Tweet
Connect with their contacts
When looking for content partnerships, such as guest blogging, we leverage employees for their contacts. Your first- and second-degree connection list becomes much bigger when you’re able to tap multiple networks instead of just your own. Because of this, we’ve partnered with platforms that would normally be difficult to reach.
Catherine Giese, SEO associate, Fundera
When looking for #content partnerships, such as guest blogging, we leverage employees’ contacts. @cathrinegiese Click To Tweet
Use their external education
If staff members attend a seminar, symposium, workshop, or some other type of skill-building (or industry) event – ask them to document their experience. Then you can work with their notes to create a lessons-learned piece based on the event. We did this with one of our developers when he attended a security conference, and it was interesting to see the amount of positive feedback the content received from our staff, other conference attendees, and people interested in the topics covered.
Colton DeVos, marketing and communication specialist, Resolute Technology Solutions
Employees attend an industry event? Ask them to create a lessons-learned piece of #content. @ColtonDevos Click To Tweet
HANDPICKED RELATED CONTENT: How to Turn Conference Content Overload Into an Action Plan
Write about their day
Employees at CIENCE help our marketing efforts by participating in day-in-the-life pieces. We’ve produced a number of these to inform future customers about what it’s like to be a researcher, sales development representative, customer success manager, etc.
These in-depth articles have helped our sales team relate to customers the future experiences they may have when hiring CIENCE.
Eric Quanstrom, chief marketing officer, CIENCE
Employees at @ciencecom help #marketing efforts by participating in day-in-the-life articles, says @EQuanstrom. Click To Tweet
HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration
Make them your personas
At Prep Expert, we use some of our employees as customer avatars because of their roles as parents or guardians of children within our consumers’ age range. Our consumers are a specific niche – high school students between their junior and senior years. That’s tough to track.
That’s why we’ve looked to our employees who are raising children and know what issues their kids have when studying for these college-prep tests and the common questions that come up when tackling our course.
Shaan Patel, founder and CEO, Prep Expert 
Show them
To boost our recruitment marketing, our 100% remote team at Worldwide 101 invented a video series called “Meet the Team” where we interviewed our team members on why they chose to work with us and what their day to day looks like.
Each video is personal to the employee and highlights their life and work story in two to three minutes. The videos are now a major driver in us attracting new talent.
Audrey Fairbrother, marketing manager, Worldwide 101
Employee #videos are a major driver in attracting new talent, says @audreywwide101. #recruiting Click To Tweet
HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know
Capture employees as real people
I’m at Davines North America now and previously at Estee Lauder, Unilever, Nestle, etc. The rapid rise of social media – and the current trend towards, raw, “transparent” content – plays to companies finding a way to ‘open up’ further to the consumers.
At Nestle Purina, employees have been featured in videos to show how Purina is passionate about pets by filming employees at home or work with their pets.
At Aveda, our head office employees would often be models for our social media hair photo shoots. A wider program #AvedaArtist enables employees in retail stores and stylists in salons selling Aveda to showcase their artistry and share within the community.
Let this red color melt warm up your day!
Tumblr media
Hair by Alexis at Gordon Salon in Wilmette! #avedaartist #stylesbyalexis pic.twitter.com/76oi5G4CyM
— Gordon Salon (@GordonSalon) January 10, 2019
At Davines, our employees get involved in our community events in New York to help bring the brand to life and capture content at the event, we’re often hair models too.
Hannah Dixon, marketing director, Davines North America
Get involved in community events to help bring your brand to life & capture #content. Hannah Dixon @DavinesOfficial Click To Tweet
HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media
Send them to Quora (and more)
Employees can help answer queries and create awareness on social media platforms such as Quora. Employees can run Twitter chats or ask-me-anything sessions where they can interact with the customers and potential customers. These interactions also can be used in content.
Sumit Bansal, founder, Craft of Blogging
HANDPICKED RELATED CONTENT: How to Use Social Media Monitoring as More Than a Listening Tool
Use your products
Each year starting mid-January we do a piece on weight loss with one or more of our employees. We are in the health and supplement industry, so it matches up with exactly what we sell.
We will have two employees doing the weight loss challenge this year along with many of our customers. We include blog posts, videos, social media posts all about their process, their progress and, of course, the supplements they are using. This not only helps us get involved with our community of customers, but also helps us sell more products.
Jeff Moriarty, digital marketing manager, Best Price Nutrition
Communicate the culture
I’ve found it’s as important to talk about the culture of your people who are often doing plenty of interesting and noteworthy things that companies can share on their blogs.
If you have an employee involved in a lot of volunteer work, a showcase about that person and his or her impact in the community builds goodwill for the business. I’ve found these posts get a lot more engagement than you might expect, which builds your awareness audience for retargeting later.
Derek Bryant, director of content marketing, EZMarketing
Go to staff meetings to find ideas
At weekly or monthly staff meetings, dedicate a few minutes to sharing a little bit about the work each person is doing and how that could tie into a larger content piece. You never know what could come of a good old-fashioned team brainstorm.
Danni Dichito, sales and marketing manager, North Carolina Theatre
Find #content ideas from attending staff meetings, says @ddichito. Click To Tweet
Ask what they think and encourage them to answer questions
Our employees act as sounding boards for content ideas. Our development team has the freedom to point out a trending question and contribute blog posts whenever they see fit.
Readers aren’t looking for “thought leaders” or executives to answer every question they have. The people with the most authority to answer questions are the ones engaging with and solving problems every single day.
Shelby Rogers, content marketing manager, Solodev 
Don’t say stupid
We involve employees in team meetings and brainstorming sessions. The most important aspect to a creative session is to remember that there’s no such thing as a bad idea, just poorly executed or insufficiently fleshed-out ideas.
There are “no-go” words, such as “dumb,” “stupid,” “no”, etc. that everyone agrees are unhelpful to the process. If you can keep your employees’ creativity loose there’s no telling what they can accomplish.
Never use words like “dumb” or “stupid” in a brainstorming meeting, says Nate Masterson of @MapleHolistics. Click To Tweet
Nate Masterson, chief marketing officer, Maple Holistics
HANDPICKED RELATED CONTENT: Want More Creative Content Ideas? Break These 6 ‘Rules’
Get that employee zing
To gain the many benefits of employee-involved content – improving brand awareness, lead generation, and ultimately sales – go beyond the traditional tactics. Make your employees the differentiator in your content marketing strategy. Consider one of these 13 suggestions or perhaps let them spark new ideas for your company.
Let us know what you do to get employees connected to your content in the comments.
Put some zing into your inbox every weekday with the Content Marketing Institute newsletter. Subscribe today.
Cover image by Joseph Kalinowski/Content Marketing Institute
The post 13 Fresh Ideas to Get More Content Marketing Zing From Employees appeared first on Content Marketing Institute.
from https://contentmarketinginstitute.com/2019/01/fresh-ideas-employees/
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un-enfant-immature · 6 years
Text
Rebuilding employee philanthropy from the bottom up
In tech circles, it would be easy to assume that the world of high-impact charitable giving is a rich man’s game where deals are inked at exclusive black tie galas over fancy hors d’oeuvre. Both Mark Zuckerberg and Marc Benioff have donated to SF hospitals that now bear their names. Gordon Moore has given away $5B – including $600M to Caltech – which was the largest donation to a university at the time. And of course, Bill Gates has already donated $27B to every cause imaginable (and co-founded The Giving Pledge, a consortium of billionaires pledging to donate most of their net worth to charity by the end of their lifetime.)
For Bill, that means he has about $90B left to give.
For the average working American, this world of concierge giving is out of reach, both in check size, and the army of consultants, lawyers and PR strategists that come with it. It seems that in order to do good, you must first do well. Very well.
Bright Funds is looking to change that. Founded in 2012, this SF-based startup is looking to democratize concierge giving to every individual so they “can give with the same effectiveness as Bill and Melinda Gates.” They are doing to philanthropy what Vanguard and Wealthfront have done for asset management for retail investors.
In particular, they are looking to unlock dollars from the underutilized corporate benefit of matching funds for donations, which according to Bright Funds is offered by over 60% of medium to large enterprises, but only used by 13% of employees at these companies. The need for such a service is clear — these programs are cumbersome, transactional, and often offline. Make a donation, submit a receipt, and wait for it to churn through the bureaucratic machine of accounting and finance before matching funds show up weeks later.
Bright Funds is looking to make your company’s matching funds benefit as accessible and important to you as your free lunches or massages. Plus, Bright Funds charges companies per seat, along with a transaction fee to cover the cost of payment processing, sparing employees any expense.
It’s a model that is working. According to Bright Fund’s CEO Ty Walrod, Bright Funds customers see on average a 40% year-over-year increase in funds donated through the platform. More importantly, Bright Funds not only transforms an employee’s relationship to personal philanthropy, but also to the company they work for.
Grassroots Giving
This model of bottoms-up giving is a welcome change from the big foundation model which has recently been rocked by scandal. The Silicon Valley Community Foundation was the go-to foundation for The Who’s Who of Silicon Valley elite. It rode the latest tech boom to become the largest community foundation in eleven short years with generous stock donations from donors like Mark Zuckerberg ($1.8 billion), GoPro’s Nicholas Woodman ($500 million), and WhatsApp co-founder Jan Koum ($566 million). Today, at $13.5 billion, it surpasses the 80+ year old Ford Foundation in endowment size.
However, earlier this year, their star fundraiser Mari Ellen Loijens (credited with raising $8.3B of the $13.5B) was accused of repeatedly bullying and sexually harassing coworkers, allegations that the Foundation had “known about for years” but failed to act upon. In 2017, a similar case occurred when USC’s star fundraiser David Carrera  stepped down on charges of sexual harassment after leading the university’s historic $6 billion fundraising campaign.
While large foundations and endowments do important work, their structure relies too much on whale hunting for big checks, giving an inordinate amount of power to the hands of a small group of talented fund raisers.
This stands in contrast to Bright Funds’ ethos — to lead a grassroots movement in empowering individual employees to make their dollar of giving count.
Rebuilding charitable giving for the platform age
Bright Funds is the latest iteration of a lineup of workplace giving platforms. MicroEdge and Cybergrants paved the way in the 80s and 90s by digitizing the giving experience, but was mainly on-premise, and lacked a focus on user experience. Benevity and YourCause arrived in 2007 to bring workplace giving to the cloud, but they were still not turnkey solutions that could be easily implemented.
Bright Funds started as a consumer platform, and has retained that heritage in its approach to product design, aiming to reduce friction for both employee and company adoption. This is why many of their first customers were midsized tech startups with limited resources and looking for a turnkey solution, including Eventbrite, Box, Github, and Contently . They are now finding their way upmarket into larger, more established enterprises like Cisco, VMWare, Campbell’s Soup Company, and Sunpower.
Bright Funds approach to product has brought a number of innovations to this space.
The first is the concept of a cause-focused “fund.” Similar to a mutual fund or ETF, these funds are portfolios of nonprofits curated by subject-matter experts tailored to a specific cause area (e.g. conservation, education, poverty, etc.). This solves one of the chief concerns of any donor — is my dollar being put to good use towards the causes I care about? Passionate about conservation? Invest with Jim Leape from the Stanford Woods Institute for the Environment, who brings over three decades of conservation experience in choosing the six nonprofits in Bright Fund’s conservation portfolio. This same expertise is available across a number of cause areas.
Additionally, funds can also be created by companies or employees. This has proven to be an important rallying point for emergency relief during natural disasters, where employees at companies can collectively assemble a list of nonprofits to donate to. In 2017, Cisco employees donated $1.8 million (including company matching) through Bright Funds to Hurricanes Harvey, Maria, and Irma as well as the central Mexico earthquakes, the current flooding in India and many more.
The second key feature of their product is the impact timeline, a central news feed to understand where your dollars are going across all your cause areas. This transforms giving from a black box transaction to an ongoing dialogue between you and your charities.
Lastly, Bright Funds wants to take away all the administrative burden that might come with giving and volunteering — everything from tracking your volunteer opportunities and hours, to one-click tax reporting across all your charitable donations. In short, no more shoeboxes of receipts to process through in April.
Doing good & doing well
Although Bright Funds is focused on transforming the individual giving experience, it’s paying customer at the end of the day is the enterprise.
And although it is philanthropic in nature, Bright Funds is not exempt from the procurement gauntlet that every enterprise software startup faces — what’s in it for the customer? What impact does workplace giving and volunteering have on culture and the bottom line?
To this end, there is evidence to show that corporate social responsibility has a an impact on recruiting the next generation of workers. A study by Horizon Media found that 81% of millennials expect their companies to be good corporate citizens. A separate 2015 study found that 62% of millennials said they’d take a pay cut to work for a company that’s socially responsible.
Box, one of Bright Fund’s early customers, has seen this impact on recruiting firsthand (disclosure: Box is one of my former employers). Like most tech companies competing for talent in the Valley, Box used to give out lucrative bonuses for candidate referrals. They recently switched to giving out $500 in Bright Funds gift credit. Instead of seeing employee referrals dip, Box saw referrals “skyrocket,” according to Box.org Executive Director Bryan Breckenridge. This program has now become “one of the most cherished cultural traditions at Box,” he said.
Additionally, like any corporate benefit, there should be metrics tied to employee retention. Benevity released a study of 2 million employees across 118 companies on their platform that showed a 57% reduction in turnover for employees engaged in corporate giving or volunteering efforts. VMware, one of Bright Fund’s customers, has seen an astonishing 82% of their 22,000 employees participate in their Citizen Philanthropy program of giving and volunteering, according to VMware Foundation Director Jessa Chin. Their full-time voluntary turnover rate (8%) is well below the software industry average of 13.2%.
Towards a Brighter Future
Bright Funds still has a lot of work to do. CEO Walrod says that one of his top priorities is to expand the platform beyond US charities, finding ways to evaluate and incorporate international nonprofits.
They have also not given up their dream of becoming a truly consumer platform, perhaps one day competing in the world of donor-advised funds, which today is largely dominated by big names like Fidelity and Schwab who house over $85B of assets. In the short term, Walrod wants to make every Bright Funds account similar to a 401K account. It goes wherever you work, and is a lasting record of the causes you care about, and the time and resources you’ve invested in them.
Whether the impetus is altruism around giving or something more utilitarian like retention, companies are increasingly realizing that their employees represent a charitable force that can be harnessed for the greater good. Bright Funds has more work to do like any startup, but it is empowering the next set of donors who can give with the same effectiveness as Gates, and one day, at the same scale as him as well.
0 notes
savetopnow · 6 years
Text
2018-03-24 08 BUSINESS now
BUSINESS
Business Insider
Dropbox CEO talks about how he went from rejecting Steve Jobs to an $11 billion IPO (DBX)
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theinvinciblenoob · 6 years
Link
In tech circles, it would be easy to assume that the world of high-impact charitable giving is a rich man’s game where deals are inked at exclusive black tie galas over fancy hors d’oeuvre. Both Mark Zuckerberg and Marc Benioff have donated to SF hospitals that now bear their names. Gordon Moore has given away $5B – including $600M to Caltech – which was the largest donation to a university at the time. And of course, Bill Gates has already donated $27B to every cause imaginable (and co-founded The Giving Pledge, a consortium of billionaires pledging to donate most of their net worth to charity by the end of their lifetime.)
For Bill, that means he has about $90B left to give.
For the average working American, this world of concierge giving is out of reach, both in check size, and the army of consultants, lawyers and PR strategists that come with it. It seems that in order to do good, you must first do well. Very well.
Bright Funds is looking to change that. Founded in 2012, this SF-based startup is looking to democratize concierge giving to every individual so they “can give with the same effectiveness as Bill and Melinda Gates.” They are doing to philanthropy what Vanguard and Wealthfront have done for asset management for retail investors.
In particular, they are looking to unlock dollars from the underutilized corporate benefit of matching funds for donations, which according to Bright Funds is offered by over 60% of medium to large enterprises, but only used by 13% of employees at these companies. The need for such a service is clear — these programs are cumbersome, transactional, and often offline. Make a donation, submit a receipt, and wait for it to churn through the bureaucratic machine of accounting and finance before matching funds show up weeks later.
Bright Funds is looking to make your company’s matching funds benefit as accessible and important to you as your free lunches or massages. Plus, Bright Funds charges companies per seat, along with a transaction fee to cover the cost of payment processing, sparing employees any expense.
It’s a model that is working. According to Bright Fund’s CEO Ty Walrod, Bright Funds customers see on average a 40% year-over-year increase in funds donated through the platform. More importantly, Bright Funds not only transforms an employee’s relationship to personal philanthropy, but also to the company they work for.
Grassroots Giving
This model of bottoms-up giving is a welcome change from the big foundation model which has recently been rocked by scandal. The Silicon Valley Community Foundation was the go-to foundation for The Who’s Who of Silicon Valley elite. It rode the latest tech boom to become the largest community foundation in eleven short years with generous stock donations from donors like Mark Zuckerberg ($1.8 billion), GoPro’s Nicholas Woodman ($500 million), and WhatsApp co-founder Jan Koum ($566 million). Today, at $13.5 billion, it surpasses the 80+ year old Ford Foundation in endowment size.
However, earlier this year, their star fundraiser Mari Ellen Loijens (credited with raising $8.3B of the $13.5B) was accused of repeatedly bullying and sexually harassing coworkers, allegations that the Foundation had “known about for years” but failed to act upon. In 2017, a similar case occurred when USC’s star fundraiser David Carrera  stepped down on charges of sexual harassment after leading the university’s historic $6 billion fundraising campaign.
While large foundations and endowments do important work, their structure relies too much on whale hunting for big checks, giving an inordinate amount of power to the hands of a small group of talented fund raisers.
This stands in contrast to Bright Funds’ ethos — to lead a grassroots movement in empowering individual employees to make their dollar of giving count.
Rebuilding charitable giving for the platform age
Bright Funds is the latest iteration of a lineup of workplace giving platforms. MicroEdge and Cybergrants paved the way in the 80s and 90s by digitizing the giving experience, but was mainly on-premise, and lacked a focus on user experience. Benevity and YourCause arrived in 2007 to bring workplace giving to the cloud, but they were still not turnkey solutions that could be easily implemented.
Bright Funds started as a consumer platform, and has retained that heritage in its approach to product design, aiming to reduce friction for both employee and company adoption. This is why many of their first customers were midsized tech startups with limited resources and looking for a turnkey solution, including Eventbrite, Box, Github, and Contently . They are now finding their way upmarket into larger, more established enterprises like Cisco, VMWare, Campbell’s Soup Company, and Sunpower.
Bright Funds approach to product has brought a number of innovations to this space.
The first is the concept of a cause-focused “fund.” Similar to a mutual fund or ETF, these funds are portfolios of nonprofits curated by subject-matter experts tailored to a specific cause area (e.g. conservation, education, poverty, etc.). This solves one of the chief concerns of any donor — is my dollar being put to good use towards the causes I care about? Passionate about conservation? Invest with Jim Leape from the Stanford Woods Institute for the Environment, who brings over three decades of conservation experience in choosing the six nonprofits in Bright Fund’s conservation portfolio. This same expertise is available across a number of cause areas.
Additionally, funds can also be created by companies or employees. This has proven to be an important rallying point for emergency relief during natural disasters, where employees at companies can collectively assemble a list of nonprofits to donate to. In 2017, Cisco employees donated $1.8 million (including company matching) through Bright Funds to Hurricanes Harvey, Maria, and Irma as well as the central Mexico earthquakes, the current flooding in India and many more.
The second key feature of their product is the impact timeline, a central news feed to understand where your dollars are going across all your cause areas. This transforms giving from a black box transaction to an ongoing dialogue between you and your charities.
Lastly, Bright Funds wants to take away all the administrative burden that might come with giving and volunteering — everything from tracking your volunteer opportunities and hours, to one-click tax reporting across all your charitable donations. In short, no more shoeboxes of receipts to process through in April.
Doing good & doing well
Although Bright Funds is focused on transforming the individual giving experience, it’s paying customer at the end of the day is the enterprise.
And although it is philanthropic in nature, Bright Funds is not exempt from the procurement gauntlet that every enterprise software startup faces — what’s in it for the customer? What impact does workplace giving and volunteering have on culture and the bottom line?
To this end, there is evidence to show that corporate social responsibility has a an impact on recruiting the next generation of workers. A study by Horizon Media found that 81% of millennials expect their companies to be good corporate citizens. A separate 2015 study found that 62% of millennials said they’d take a pay cut to work for a company that’s socially responsible.
Box, one of Bright Fund’s early customers, has seen this impact on recruiting firsthand (disclosure: Box is one of my former employers). Like most tech companies competing for talent in the Valley, Box used to give out lucrative bonuses for candidate referrals. They recently switched to giving out $500 in Bright Funds gift credit. Instead of seeing employee referrals dip, Box saw referrals “skyrocket,” according to Box.org Executive Director Bryan Breckenridge. This program has now become “one of the most cherished cultural traditions at Box,” he said.
Additionally, like any corporate benefit, there should be metrics tied to employee retention. Benevity released a study of 2 million employees across 118 companies on their platform that showed a 57% reduction in turnover for employees engaged in corporate giving or volunteering efforts. VMware, one of Bright Fund’s customers, has seen an astonishing 82% of their 22,000 employees participate in their Citizen Philanthropy program of giving and volunteering, according to VMware Foundation Director Jessa Chin. Their full-time voluntary turnover rate (8%) is well below the software industry average of 13.2%.
Towards a Brighter Future
Bright Funds still has a lot of work to do. CEO Walrod says that one of his top priorities is to expand the platform beyond US charities, finding ways to evaluate and incorporate international nonprofits.
They have also not given up their dream of becoming a truly consumer platform, perhaps one day competing in the world of donor-advised funds, which today is largely dominated by big names like Fidelity and Schwab who house over $85B of assets. In the short term, Walrod wants to make every Bright Funds account similar to a 401K account. It goes wherever you work, and is a lasting record of the causes you care about, and the time and resources you’ve invested in them.
Whether the impetus is altruism around giving or something more utilitarian like retention, companies are increasingly realizing that their employees represent a charitable force that can be harnessed for the greater good. Bright Funds has more work to do like any startup, but it is empowering the next set of donors who can give with the same effectiveness as Gates, and one day, at the same scale as him as well.
via TechCrunch
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Company Beginning.
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Numerous B2B customers as well as customers will certainly experience their initial smooth, B2C-like purchasing and buying experience in 2018 as they continue transitioning their item exploration and also buying habits to online as well as mobile. He formerly acted as the CMO-- ecommerce & online for Sears Holdings, where he led all purchase, social advertising and marketing as well as online client interactions for the and shopping buildings. Deal with: 3.7 -> 3.8 Database Upgrade Regimen creates some items with variants to show a $0.00 rate. E-commerce retailers are feeling the pressure to keep as well as fulfill that demand visibility from the time their delivery leaves the satisfaction facility, through the last mile as well as right into the client's hands. Our robust on-line shop building contractor makes it simple to offer your products online. Need To the Information Privacy Notification develop component of a contract with CONSUMERS and COMPANIONS, SWAROVSKI could notify them of an upgrade or amendments by email or in one more ideal manner. Energetic Trip Shop has a big collection of guys's tees from your favorite brands! Genuine Disney Parks Tanks, t-shirts and also tops. In this post you'll find out the background of ecommerce, ecommerce statistics, platforms, popular ecommerce websites, and also extra. Ever since, the service has actually increased to extra ecommerce systems and also permits Instagram customers to promptly click a thing, and also go to that item's product web page for acquisition. Contextual business calls for a contemporary ecommerce platform. ( 3) Neighborhood law and the qualities of the Neighborhood legal order are an essential possession to allow European residents and drivers to take complete benefit, without factor to consider of boundaries, of the opportunities paid for by digital commerce; this Regulation for that reason has the purpose of making sure a high level of Community lawful assimilation in order to establish a real area without interior boundaries for info society services. Though Amazon alone is not causing insolvencies per se, they will certainly recover the customers stranded by dropped stores. In addition, you have complete control over the source code of your buying cart as well as can add new features any time. Oberlo permits you to easily import dropshipped products into your ecommerce store and also deliver them straight to your customers - in just a couple of clicks.
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darrellkmartin · 7 years
Text
Apple employees break vow of secrecy to share the best — and worst — things about working there
Apple has a strict code of secrecy that it expects all employees to live by. Anyone who breaks it is fired.
Unsurprisingly, employees rarely speak publicly about what it is like to work there.
Luckily, there are several Quora threads written by former and current employees devoted to answering questions about life inside the Fruit Company. We put some highlights together with info we got from our own sources, and reports elsewhere.
Their comments reveal how employees are prepared to pull all-nighters at a moment’s notice, how their trash is monitored by security, and how much they enjoy working with the best.
New interns get a box that contains the following hardcore message:
If Apple rejects your internship application, forget about trying again.
Apple has software that prevents would-be interns from applying twice. So if you’re rejected, that’s it.
According to Mac Consultant Frank Lazar: “Apple is such a golden opportunity for interns that it can be extremely choosy about who gets to play in their circular sandbox. They look for interns with amazing talent, and in their view, if you failed to show evidence of talent the first time around, a little experience somewhere else isn’t going to change anything.”
“We don’t waste time with the dumb.”
UX designer Luis Abreu had a grueling job interview process in a failed attempt to get into Apple. He described it on his blog:
“3 screening calls, 5 FaceTime interviews, a trip to Cupertino for 5 two-person interviews lasting a whole day and a lunch at the newest Café Macs.
In the end, I got a shallow no.”
During one interview he was told, “We don’t waste time with the dumb.”
Once you get in, “it’s a tough place to be if you’re more than 20 pounds overweight.”
Anonymous: “There are a lot more fit and good looking people at Apple, than otherwise. It’s actually pretty ridiculous. Almost everyone is really athletic: many people do triathlons, bike races, and marathon. It’s a tough place to be if you’re more than 20 pounds overweight, but then again, it can also be that extra push you need to get in shape. I know of people who’ve lost 60 pounds and are no longer pre-diabetic because they started going cycling with their coworkers over lunch.”
“Trash bins were monitored.”
Tim Su wrote this list describing secrecy at Apple:
– code names for every product – no one referred to products any other way – team members who are also on “special” teams don’t tell their coworkers what they do – black curtains and frosted windows – trash bins were monitored
“Guys in the developer group had to show up for meetings at 4:00am.”
David Graham, former writer at Apple: “I remember when bleary-eyed guys in the developer group had to show up for meetings at 4:00am to allow for time-zone differences around the world. They had to do it every day, and I’m sure it disrupted their personal lives.”
“Apple employees don’t just use Macs — they use really buggy Macs, often with really buggy apps.”
Brent Royal-Gordon, code writer: “Internally, most devices are running test builds of all the software on them, often updating every couple of weeks with the very latest code from the engineering teams. So Apple employees don’t just use Macs—they use really buggy Macs, often with really buggy apps. People on the iOS teams often use really buggy iPhones, iPads, and Apple Watches, too. This ensures that the company catches a lot of bugs before anyone on the outside ever sees the software.”
Apple products are built in factories that run on … Microsoft Windows.
In 2014, CEO Tim Cook tweeted a photo of an Apple factory in Asia he had visited. The manufacturing line was run using screens that clearly showed Microsoft’s Windows operating system. That is no surprise: Certain industrial CNC milling programs only run on Windows.
In the stores, there is a lot of clapping.
Renee Morales, former Apple Store Specialist: “There will be a lot of clapping. As a new hire you’ll get ‘clapped in.’ At the end of every shift meeting there’s clapping. When someone quits, on their last day they get ‘clapped out’. Sometimes just for kicks to make a little kid feel good you’ll clap. ….there’s just a lot of clapping.”
You might get death threats from customers whose devices break down.
An Apple store worker told Business Insider: “I have had death threats before. I had someone, I can’t even remember why — it may have been an out-of-warranty fix — who told me that because we wouldn’t repair it for free that they would wait outside until I finished work to run me down with their car.”
You will have to learn Apple’s weird internal secret culture — quickly.
Wei Sun, Data Science / Software Engineering: “Almost everything will be at least slightly different from your previous job. If you’re an engineer, there are custom internal tools, unusual practices, and odd office culture norms — even more so than is typical at other companies. Questions should be asked as often as possible during your first month; don’t be afraid to ask.”
“Furthermore, since secrecy is so important at Apple, different teams’ cultures had a chance to become incredibly different from each other. When working in cross-functional projects, take the time to learn about the other teams’ preferred communication styles and other peculiarities. This will save you a lot of time.”
Apple controls what you talk about with your spouse.
Justin Maxwell was a user interface designer:
“The measures that Apple takes to protect its creative and intellectual environment are unparalleled in the valley, and it’s been a disappointing experience since leaving there. Apple’s security policy extends to blogs, to speaking engagements, to what we talk about with our spouses. Most people get it and respect it. The ones who don’t — the ones who need to put Apple under their name so they can get a speaking gig at SxSW — are kindly ushered to move on.”
“If I was still at Apple, I would not be responding to this question, nor would I feel wronged for not being able to.”
Apple makes grammar and punctuation changes in its internal documents in order to track leaks.
After Business Insider obtained a couple of leaked memos from retail chief Angela Ahrendts, the company began making changes to its internal communications to help it figure out where the leaks came from. It now sends differently worded memos to different sections of the company in hopes of tracking leaks back to the source when those memos are quoted in the media.
“It’s not the place for children.”
Anonymous: “It’s an older demographic working there, not the 24-year old MBAs, most seem to be late 30’s to 40’s, super smart but with real life experience, too. There aren’t any Nerf guns or any of that crap, just people past all that and at the top of their game. It’s not the place for children.”
“I’ve been in meetings at 4pm where a dozen people decide we are going to all work all night that night.”
Anonymous: “Apple comes first. Not to say you can’t have some personal life or even a pretty normal one, but when stuff gets crazy, work comes first ahead of all else. I’ve been in meetings at 4pm where a dozen people decide we are going to all work all night that night in the office on a problem. No discussion about ‘hey, I have to pick up my kids’ or ‘let me call home first’ – everyone nods and agrees, no hesitation.”
“You are in the office every day unless you are sick or dead.”
Anonymous: “No work from home. The company culture wants everyone face to face every day and they are very up-front and clear about it. You are in the office every day unless you are sick or dead. Nobody watches what time you are in every day but telecommute is something they very vocally say is not and will not be part of the culture.”
They will email you in hospital.
Former Apple employee Ben Farrell wrote a lengthy, detailed blog post explaining the reasons he quit the company:
“In recent weeks I contracted a nasty incapacitating mosquito born virus and was hospitalised for a short time. However, rather than receiving support, I was emailed a presentation to my hospital bed with a note that it needed to be completed ‘urgently’. Even on the very morning of my wedding I was still being harassed by phone and email to send a report someone had lost.”
Sunday is a work day.
Don Melton was the former director of internet technologies. He did a podcast in which he described Apple’s insane work schedule:
“Sunday is a work night for everybody at Apple because it’s the exec meeting the next day. So you had your phone out there, you were sitting in front of your computer, it didn’t matter if your favorite show was on.”
Some hiring managers discriminate against older employees.
There is a great story about JK Scheinberg in the New York Times:
Scheinberg was “the engineer at Apple who led the effort that moved the Mac to Intel processors. A little restless after retiring in 2008, at 54, he figured he’d be a great fit for a position at an Apple store Genius Bar, despite being twice as old as anyone else at the group interview. ‘On the way out, all three of the interviewers singled me out and said, “We’ll be in touch,”‘ he said. ‘I never heard back.'”
“I’d scare the engineer by telling them how bad things would be if anyone inside or outside knew what I was going to ask them to do.”
Simon Woodside, program manager in Core OS: “Having all these secrets was difficult from my perspective. I couldn’t really engage in idle banter with my colleagues for fear of slipping something out.”
“… I’d scare the engineer by telling them how bad things would be if anyone inside or outside knew what I was going to ask them to do. They would verify with their director, and hopefully be able to fix the relevant problem. We’d slip them some PC hardware if needed or preferably use Virtual PC or the like to be more inconspicuous. They certainly couldn’t tell their co-workers about this work.”
“Personally, I didn’t talk either … my close friends and family knew I was working on some secret project but they didn’t find out what until Steve himself made the announcement. Apple had total control of the message. The secrecy paid off big time for the company.”
There is a serious risk of burnout.
Steve Fenwick, hardware engineer: “You don’t work at Apple unless you are seriously motivated to work there. The ones who are there for a check, or stock, are the ones who burn out first and fastest.”
You will meet a LOT of different people with very different backgrounds.
Rodrigo Estrada Gil, former maps engineer: “In my office there is a sports photographer, a documentary filmmaker, a pole dancer, a folk musician, engineers, translators, QA testers, a nurse, a forklift driver, advertising creatives, videogame testers, a trance producer, marketing people, a screenwriter, a documentary producer, ex-housewives, a Pink Floyd cover band singer, a pole dancer, a biologist, a theoretical physicist, a costumier, etc.”
“On a regular basis you either get positive feedback or are told to stop doing stupid s–t.”
Andrew Borovsky, a former Apple designer: Every week, the highest-level execs review every aspect of Apple’s business, Fortune reported:
“From a design perspective, having every junior- level designer getting direct executive-level feedback is killer,” says Andrew Borovsky, a former Apple designer who now runs 80/20, a New York design shop. “On a regular basis you either get positive feedback or are told to stop doing stupid s–t.”
Borovsky now works at CADRE.
Folks who work in Apple’s stores are so poorly paid they often cannot afford to buy the products they sell.
An anonymous store worker told Business Insider: “I had a friend who worked there who absolutely loved the products and would go into his overdraft, go into debt, to buy the latest Apple product. It is crazy. One of the managers had to leave because his landlord wouldn’t renew his lease. He had to leave the store because he couldn’t afford to even move into a new studio flat on an Apple Manager salary. I think he went back to live with his parents. He was in his late 30s. Maybe 40.”
Ariel Maislos: Stay paranoid and keep running.
The former CEO of Flash memory company Anobit, which was acquired by Apple, told ZDNet:
“They say that Intel is full of paranoids, but at Apple, ‘they’ really are after you.”
“At Apple, you have to run ahead just to stay in place, and there are very high expectations of everyone. Apple expects everything you do to be amazing.”
“Paranoid management, disrespect, constant tension, and long hours.”
Anonymous: “Generally speaking it is a pressure cooker and all communication is one directional (guess which way that is).”
“… Paranoid management, disrespect, constant tension, and long hours sum up most of the real culture in operations … Most of the people in SDM (supply demand management) see it as something they need to suck up for a few painful years after b-school so they can move on to a better gig with the Apple brand on their resume. Like the investment banking of tech.”
“… Work here at your own risk.  On the upside, cafe food is pretty good and dress is casual.”
Andrew Guan, Apple China: It can be like a cult.
“I don’t know what the internal culture is like in the States, [but] in China, it’s pretty insane. Imagine, on the quarter meeting, manager stand on the table and shouting ‘WHO ARE YOU!’ All the employees raise their hands over the head and answer ‘WE ARE APPLE!'”
Austin Meyer: Working at Apple is like being at war. A fun war.
Meyer told this story, as published on Macrumors: “Being at Apple is almost like what I imagine it would be like to be inside of Boeing during World-War 2: Everything is running at 100% throttle, with knowledge that we are running at 100% of our abilities, and that is enough to guarantee the best product, and guarantee success in the final outcome, but nothing less than a 100% delivery is acceptable. Apple is fighting a War against Microsoft, with a clearly FAR superior product, but with the very clear knowledge that it is a FUN war to fight, that they are clearly WINNING, but that they can NOT slip up even the slightest bit if they want to have ultimate success.”
Brandon Carson, contractor: “Your work is peer-vetted.”
“They desire and demand a collaborative atmosphere. Your work is peer-vetted — we had to present our work to the team and take feedback.”
“At first I found this a bit disruptive, cause I’m used to working on my own projects in a silo, but at the end of the day, the collaboration ensured a better product. And the work didn’t progress too far without checks and balances.”
“More companies need to operate like that internally.”
“All the maple surfaces in all the retail stores are harvested at one particular time of the year in Canada so they all look the same.”
Richard Francis, formerly of Intel, who worked on a project with Apple says on Quora:
“The brand is guarded with a zeal that borders on zealous obsession. For instance – I heard (unconfirmed) that all the maple surfaces in all the retail stores are harvested at one particular time of the year in Canada so they all look the same.”
Back when Tim Cook was only the COO, he gave this explanation for Apple’s secrecy:
“Well, that is a part of the magic of Apple. And I don’t want to let anybody know our magic because I don’t want anybody copying it,” Fortune reported.
Apple used to sell this T-shirt at its HQ campus store.
This article was first published on Business Insider. More from Business Insider:
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Photos via VisualHunt and Business Insider.
from Startup Tips By Darrel http://theheureka.com/apple-employees-break-vow-secrecy-to-share-the-best-and-worst-things-about-working-there-20170126
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