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"Every time I speak at a lesbian-feminist gathering, I introduce myself as a femme who came out in the 1950s. I do this because it is the truth and it allows me to pay historical homage to my lesbian time and place, to the women who have slipped away, yet whose voices I still hear and whose V-necked sweaters and shiny loafers I still see. I do it to call up the women I would see shopping with their lovers in the Lower East Side supermarkets, the femme partners of the butch women who worked as waiters in the Club 82. I remember how unflinchingly the femme absorbed the stares of the other customers as she gently held onto the arm of her partner. Butches were known by their appearance, femmes by their choices. I do it in the name of the wives of passing women whose faces look up at me from old newspaper clippings, the women whom reporters described as the decieved ones and yet whose histories suggest much more complicated choices. And if femmes seemed to be "wives" of passing women, the feminine protectors of the couple's propriety, it was so easy to lose curiosity about what made them sexual heretics, because they looked like women. Thus femmes became the victims of a double dismissal: in the past they did not appear culturally different enough from heterosexual women to be seen as breaking gender taboos, and today they do not appear feminist enough, even in their historical context, to merit attention or respect for being ground-breaking women."
- An excerpt from "The Femme Question," written by Joan Nestle and found in The Persistent Desire: A Butch-Femme Reader. (Emphasis in bold my own.)
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practicegallerynyc · 4 years
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ICP Lab: Queering the Collection
March 25, 2018, 3-5:30pm, ICP Museum, 250 Bowery, New York, NY 10012
Artist Christopher Clary hosts a show-and-tell workshop for the ICP Library series Queering the Collection. Ten artists and collectives will present works that range from a zine project that documents the death of nine men at a 1970s gay bathhouse to a journal that promotes critical engagement with contemporary art and politics from artists, writers, and thinkers who work outside of mainstream discourses. Join the conversation to define and complicate the very notion of what it means to queer through insights from the ICP Library’s collection.
Queering the Collection is a series of exhibitions and events originally conceived by Emily Dunne of the ICP Library and Brett Erich Suemnicht of GenderFail as an intervention in the library. GenderFail is a publishing and programming initiative featuring the perspectives of queer and trans people and people of color. The project looks to build up, reinforce, and open opportunities for creative projects. The hope at ICP Library is to present work of and outside the collection as a way to excavate and acquire new material as well as to expand the voices of artists in the collection.
Participants:
Practice began as an independent, not-for-profit gallery run by Philip Tomaru in the Lower East Side of New York City. The limits and contextualization of self-publishing within contemporary artistic practices was a particular emphasis area, as seen through several projects realized in the space including Visible Scene, Conversations in Print, and Poster, a collaborative experimental publishing project involving over a dozen artists. After a year of programming, the gallery is now nomadic without a public space and renamed Private Practice. Most recently, Shelves, Cabinets, Closets was exhibited in a small Paris residential apartment for one evening that coincided with the Paris Ass Book Fair at the Palais de Tokyo.
Aaron Krach is an artist and writer based in New York City. He works with people, books, rocks, text, vodka, and frogs to make books, sculptures, prints, and installations. He exhibits in galleries, book fairs, and public spaces in cities large (Sao Paulo and New York City) and small (Lake Ohrid, Macedonia). He once hired a hustler to make paintings with a frog. Krach has also collaborated with American soldiers in Afghanistan to ship useless stones from Kabul to New York City. Often his work is distributed through newspapers, email, t-shirts, and bookstores. Recent books include, Almost Everything (Dark Pools), about the dark side of Mies Van der Rohe, and Richard Prince Cowboy, Chris, and Jennifer, which underline and undermine the star system. Recently he reconstructed a 25,000-image archive into a set of 10 encyclopedic image books. Aaron is a two-time recipient of a Lower Manhattan Cultural Grant for Public Art. His first novel, Half-Life, was published by Alyson Books.
Alice O’Malley is a New York photographer whose portraits comprise an archive of downtown’s most notorious artists, performers, and muses. Her work has been exhibited in museums and galleries internationally, including PS1/MOMA, the Art Gallery of Ontario, the ICP Museum, agnes b. galerie du jour, and Participant, Inc. She has contributed editorial work for numerous publications, including the New York Times, Vogue, and the New Yorker. O’Malley teaches in the Documentary Practice and Visual Journalism program at the International Center of Photography.
Anthony Malone is an artist based in New York City (Lower East Side). Hailing originally from Winesburg, Ohio, Malone moved to the east coast to attend Yale University. He then went abroad to the University of Stockholm for graduate work in shipping and banking law. He currently feels a strong repulsion and disconnect with his academic career, so he focuses instead on what makes him happy, his art practice. In 2013, Malone started working on a multi-disciplinary project inspired by the 1977 fire at the Everard Baths. He has published a series of zines (For Everard) and artist books and has exhibited his publications internationally at art book fairs, small galleries, and private spaces. In 2017, on the 40th anniversary of the fire at the Everard Baths, Malone conceived and executed a performance to honor the memory of the nine victims of the Everard tragedy.
Linda LaBeija is a multidisciplinary artist, organizer, and curator from Bronx, New York. Her work explores the complexities of living as a transgender woman of color in today’s America. With origins in both Black America and the English/Spanish-speaking Caribbean, Linda’s transnational experience of living at the intersection of embodied, social, and national borders hones in on the critiques of hegemonic power. Born out of the Iconic House of LaBeija in the underground New York City Vogue Ballroom scene, Linda’s pursuit of spoken word infused music sound has been featured in articles in both Afropunk and The Fader. She has performed in various theaters and venues including the Cherrylane Theater, the National Black Theater of Harlem, and El Teatro of Museo Del Barrio. She has performed with wonderful voices and writers such as StaceyAnn Chin and Me’shell Ndegeoecello. She can also be seen in the feature film Pariah directed by Dee Rees.
Christopher Clary is an artist, author, and curator exploring queer communication through poor media. He was a 2017 Eyebeam Resident finalist for his research of safe space in networked culture that was realized as an online platform for The Wrong digital art biennial. His porn, novella commission for Rhizome at the New Museum was honored by Hyperallergic and acquired by the libraries at ICP, MoMA, the Whitney, and the Walker. His photography was exhibited for the Discovery Award at the Rencontres d’Arles in France. In March 2018, he exhibited and performed for the Paris Ass Book Fair at the Palais de Tokyo.
Molly Soda (b. 1989) is a visual artist based in Brooklyn. She works across a variety of digital platforms, producing videos, GIFs, zines, and web-based performance art, which can be found both online and in physical installations. Her recent solo shows includeI’m Just Happy to Be Here at 315 Gallery, Brooklyn, NY, 2017; Thanks For the Add! at Leiminspace, Los Angeles, CA, 2017; and Comfort Zone at Annka Kultys Gallery, London, UK, 2016.
Patricia Silva is a Lisbon-born, New York–based photo and video artist. Silva’s films have been screened in film festivals and screening series at MIT List Visual Arts Center, USA (2017); Contemporary Center of Art Glasgow, UK (2017); IFC Theater, USA (2016); MoMA PS1 Theater, USA (2016); British Film Institute, UK (2016); and Colorado Photographic Arts Center, USA (2016). Her photo books have been exhibited in group shows at the Benaki Museum, Greece (2017); Phoenix Museum of Art, USA (2016-17); Ateliê da Imagem, Rio de Janeiro, Brazil (2015–16). Her photographs have been exhibited in group shows at Flux Factory, USA, (2017); the International Center of Photography, New York, USA (2013); Berlin Biennale, Berlin, Germany (2012); and were recently published in Der Grief, Number 10, the 10th Anniversary Issue, and are currently on their way to an exhibition in South America.
Shiv Kotecha is a writer, artist, and scholar living in Brooklyn. He is most recently the author of a chapbook, Unlovable (Troll Thread, 2016), and Extrigue (Make Now, 2015), a shot-by-shot poetic rendering of Billy Wilder’s Double Indemnity. His first solo-show, a multimedia installation, Looking for Richard, was displayed at Ginerva Gambino (Cologne, Germany) in 2015. Other work can be found online on GaussPDF, Jacket2, Social Text, and elsewhere. He is also a PhD candidate at New York Univeristy, finishing a dissertation titled The Bait and the Switch: Durational Writing from E. A. Poe to AIDS.
unbag is a semi-annual magazine that promotes critical engagement with contemporary art and politics. Commissioning artists, writers, and thinkers who work outside of mainstream discourses, unbag functions as a space to explore ideas through discussion and exchange. Andy Wentz handles operations and productions for unbag. Mylo Mendez is an unbag editor and also works with the zine distro We’re Hir We’re Queer.
Photos: installation views of Visible Scene and Conversations in Print.
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Your new nickname is magazine. Your hat looks like burnt maccoroni. Can I eat your crown???
“The Little Engine That Could is an illustrated children’s book that became widely known in the United States after publication in 1930 by Platt & Munk. The story is used to teach children the value of optimism and hard work. Based on a 2007 online poll, the National Education Association named the book one of its “Teachers’ Top 100 Books for Children”
BACKGROUND
The story’s signature phrases such as “I think I can” first occurred in print in a 1902 article in a Swedish journal. An early published version of the story, “Story of the Engine That Thought It Could”, appeared in the New-York Tribune on April 8, 1906, as part of a sermon by the Rev. Charles S. Wing.
A brief version of the tale appeared under the title Thinking One Can in 1906, in Wellspring for Young People, a Sunday school publication. This version reappeared in a 1910 book, Foundation Stones of Success.
Another version was published under the name “The Pony Engine” in the Kindergarten Review in 1910, written by Mary C. Jacobs. A different version with the same title appeared in a magazine for children in 1916 under the name of Mabel C. Bragg, a teacher, but she “took no credit for originating the story”.
The story first appeared in print with the title The Little Engine That Could in 1920, collected in one volume of My Book House, a set of books sold in the U.S. by door-to-door salespersons. The Book House version began, “Once there was a Train-of-Cars; she was flying across the country with a load of Christmas toys for the children who lived on the other side of the mountain.” The story was labeled  “As told by Olive Beaupré Miller”; the first edition gave credit to Bragg, but subsequent editions did not as Miller subsequently concluded that “the story belonged to the realm of folk literature”. Miller was the founding editor and publisher of The Book House for Children, a company based in Chicago.
The best known incarnation of the story The Little Engine That Could was written by “Watty Piper”, a pen name of Arnold Munk, who was the owner of the publishing firm Platt & Munk. Arnold Munk was born in Hungary, and as a child, moved with his family to the United States, settling in Chicago. Later he moved to New York. Platt & Munk’s offices were at 200 Fifth Avenue until 1957 when Arnold Munk died. Arnold Munk used the name Watty Piper as both an author of children’s books and as the editor of many of the books that Platt & Munk published. He personally hired Lois Lenski to illustrate the book. This retelling of the tale The Pony Engine appeared in 1930, with a title page that stated: “Retold by Watty Piper from The Pony Engine by Mabel C. Bragg’s copyrighted by George H. Doran and Co.”
In 1954, Platt & Munk published another version of The Little Engine That Could, with slightly revised language and new, more colorful illustrations by George and Doris Hauman. Although there had been many previous editions of this classic story, “It was the work of George and Doris Hauman that earned The Little Engine the title of being worthy to sit on the same shelf as Alice’s Adventures in Wonderland.” A 1976 rework featured art by Ruth Sanderson received a lot of attention at the time of its release, in part because the art reflected “the stereotypes of masculine strength and feminine weakness in vogue when it was written”.
PLOT
In the tale, a long train must be pulled over a high mountain. Larger engines, treated anthropomorphically, are asked to pull the train; for various reasons they refuse. The request is sent to a small engine, who agrees to try. The engine succeeds in pulling the train over the mountain while repeating its motto: “I-think-I-can”.
The story of the little engine has been told and retold many times. The underlying theme is the same — a stranded train is unable to find an engine willing to take it on over difficult terrain to its destination. Only the little blue engine is willing to try and, while repeating the mantra “I think I can, I think I can”, overcomes a seemingly impossible task.
An early version goes as follows:
A little railroad engine was employed about a station yard for such work as it was built for, pulling a few cars on and off the switches. One morning it was waiting for the next call when a long train of freight-cars asked a large engine in the roundhouse to take it over the hill. “I can’t; that is too much a pull for me”, said the great engine built for hard work. Then the train asked another engine, and another, only to hear excuses and be refused. In desperation, the train asked the little switch engine to draw it up the grade and down on the other side. “I think I can”, puffed the little locomotive, and put itself in front of the great heavy train. As it went on the little engine kept bravely puffing faster and faster, “I think I can, I think I can, I think I can.”As it neared the top of the grade, which had so discouraged the larger engines, it went more slowly. However, it still kept saying, “I—think—I—can, I—think—I—can.” It reached the top by drawing on bravery and then went on down the grade, congratulating itself by saying, “I thought I could, I thought I could.”
VERSIONS
Later versions would revamp the story to have a more specific appeal for children – the stranded train is recast as a train of good food and anthropomorphic toys for the children across the mountain, thus in saving the train the little engine seems to be working for the benefit of the child reader, making the successful deed all the more triumphant.
In these versions another character appeared and remained a key part of the story hereafter – the clown ringleader of the toys who attempts to find help with several locomotives but is rebuffed. The number of engines in the story also eventually became standard across the tellings: The happy locomotive on the toy train who breaks down and cannot go on, the pompous passenger engine who considers himself too grand for the task, the powerful freight engine who views himself as too important, and the elderly engine who lacks either the strength or determination to help the toys. The little blue engine always appears last and, although perhaps reluctant (some editions have the engine clarify her role as a switcher not suited for road-work), always rises to the occasion and saves the day for the children over the mountain.
Each engine is defined by its appearance or function and is not given a name or personality beyond its role on the railroad. It is only in the 1991 film adaption that the engines’ personalities are expanded on, including the granting of names: Farnsworth (the express engine), Pete (the freight engine), Georgia (the friendly engine of the toy train), Jebediah (the elderly engine) and Tillie, the titular “little engine that could”. The clown was also named “Rollo” and a sixth engine character, Doc, appeared briefly to recover the broken-down Georgia and thus tie up the hanging story-thread of what happened to the failed engine of the toy train, which all other versions leave unaddressed.
FILMS
The tale with its easy-to-grasp moral has become a classic children’s story and was adapted in November 1991 as a 30-minute animated film produced in Wales and co-financed in Wales and the United States. The film named the famous little engine Tillie and expanded the narrative into a larger story of self-discovery.
In March 2011, the story was adapted as a 3-D film named The Little Engine That Could, produced by Universal Studios and featuring the voices of Whoopi Goldberg, Jamie Lee Curtis, Alyson Stoner, and Corbin Bleu.
“LITTLE ENGINE” TOYS AND RAIL TOURS
A full-size replica of the Little Engine That Could makes an annual circuit around the United States. Arranged through Rail Events, Inc., a number of tourist and museum railroad operations host the “I Think I Can” Rail Tour. The replica was constructed in 2005 by the Strasburg Rail Road in southeast Pennsylvania. Strasburg also constructed the Thomas The Tank Engine replicas that tour the United States.
American toy company Whittle Shortline produces wooden toy trains of The Little Engine That Could as a domestic alternative to Thomas the Tank Engine. Maxim Enterprise held the license prior to 2006.
IN POPULAR CULTURE
In the 1941 Disney movie Dumbo, when Casey Jr. the circus train puffs up a hill, he chants, “I think I can!” and “I thought I could!” when going down the hill.
International champion vintage motorcycle racer Todd Henning’s motto was “I think I can!” and he named his racing team I Think I Can Racing after the book.
This book was chosen by “Jumpstart Read for the Record” to be read worldwide to tens of thousands of children on August 24, 2006.[7]
Shel Silverstein wrote the poem “The Little Blue Engine”, which referenced this story.
West End and Broadway musical Starlight Express was loosely based on the book.
The original logo for Elton John’s record label The Rocket Record Company was based on the book.
One of the Vagina Monologues is called “The Little Coochie Snorcher That Could”.
The chorus of C'mon ‘N’ Ride It by the Quad City DJ’s repeats “I think I can!” as a rhythmic part to sound like a train.
A song on The Pillows Fool on the Planet album is called “I think I can”, and the chorus is a repeat of “I think I can!”.
NBA player Kyle Lowry is nicknamed “The Little Engine That Could” by Toronto Raptors play-by-play announcer Matt Devlin.
In episode 1 of season 3 of the TV series Married… with Children titled “He Thought He Could”, Al Bundy has to return a copy of the book that he borrowed in 1957.
A Far Side cartoon by Gary Larson, published October 18, 1993, shows the little engine sitting broken on the sidewalk, panhandling with a sign reading “I thought I could, I thought I could …”.
SEE ALSO
Thomas the Tank Engine
….Vi didn’t know how to answer this one so I, here loving boyfriend @Ravioko, did so for her.
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vsplusonline · 4 years
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Researchers ‘very confident’ vaccine for coronavirus will be developed
New Post has been published on https://apzweb.com/researchers-very-confident-vaccine-for-coronavirus-will-be-developed/
Researchers ‘very confident’ vaccine for coronavirus will be developed
Thousands of researchers around the world have been working tirelessly to develop a vaccine to treat the novel coronavirus that has wreaked havoc across the globe.
READ MORE: A look at what could happen without a coronavirus vaccine
Now, months after the SARS-CoV-2 virus was first detected in Wuhan, China, researchers are honing in on a possible vaccine.
But, they say it could be two years before any such vaccine would be ready for public consumption.
Challenges to vaccine development
The biggest challenge researchers face when trying to develop vaccines for emerging viruses like SARS-CoV-2 is a lack of information, Dr. Alyson Kelvin, an assistant professor at Dalhousie University’s Toronto campus and a research scientist at the Canadian Centre for Vaccinology, told Global News.
She said because this novel coronavirus only spilled over into the human population a few months ago, researchers were essentially “starting from scratch.”
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“We don’t have a clinical picture, we don’t have a genetic signature, we don’t have the protein signature,” she said. “We know nothing about this virus.”
She said scientists have had to study what the virus is made of and how it behaves in order to develop a target.
3:17 Coronavirus outbreak: Trudeau announces $1.1 billion for COVID-19 vaccine research
Coronavirus outbreak: Trudeau announces $1.1 billion for COVID-19 vaccine research
Dr. Matthew Miller, an associate professor at McMaster University’s department of biochemistry and biomedical sciences, said in general, coronaviruses pose a problem for vaccine development.
He explained that’s because researchers don’t have a very good understanding of what type of protection a vaccine would provide for this type of virus.
“For some vaccines, we know really, really specifically what cells in the immune system, for example, are really important for ensuring that you’re protected,” he said.
He said in some cases, scientists are able to measure “with pretty good confidence” whether a person is going to be protected from a virus or not.
But, this is not the case with SARS-CoV-2, Miller said.
READ MORE: Race for coronavirus vaccine draws billions of dollars worldwide, with focus on speed
“There are questions about how to generate a good protective response and how to measure that and what you need to measure,” he said. “And so that does pose a sort of significant challenge.”
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But, these are not “insurmountable” challenges, said Dr. Natasha Crowcroft, director of the Centre for Vaccine Preventable Diseases at the University of Toronto.
[ Sign up for our Health IQ newsletter for the latest coronavirus updates ]
She said it’s “reasonable” to be optimistic that a vaccine will be developed.
“People have tried to develop vaccines before, but never have we put this much effort into trying to find something that will work,” she said. “Never have so many approaches been tried.”
She said scientists are trying both traditional and innovative methods, and are hoping to end up with more than one effective vaccine.
1:26 Coronavirus outbreak: WHO says COVID-19 vaccine development has been accelerated with organization’s efforts
Coronavirus outbreak: WHO says COVID-19 vaccine development has been accelerated with organization’s efforts
According to Kelvin, the most traditional type of vaccine takes the entire virus and kills it. A patient is then immunized so their immune system can identify the virus before it encounters the live version.
“So, we’re basically educating your immune army to get ready and know what it’s looking for before it has to deal with something that could cause disease,” she said.
This has proven to be a safe and effective type of vaccine for other viruses, Kelvin said, but it takes time to develop.
“We have to get the virus, we have to culture it and make lots and lots of it to kill it,” she said. Researchers then need to confirm the virus has actually been killed, and that the quality of the vaccine is good enough to be given to people, she added.
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She said when it comes to SARS-CoV-2, there are a number of other types of trials underway, including protein-based vaccines, RNA vaccines and DNA vaccines. Each has a different timeline.
Kelvin noted a number of trials already appear to be “promising.”
READ MORE: Coronavirus — Canadian company announces COVID-19 vaccine candidate
Miller, too, said he is “very confident” researchers will be successful, saying it’s more likely that we end up with “several different vaccines” than none at all.
He said while the proposed two-year timeline is short, it’s “reasonable.”
Miller said it will allow for adequate pre-clinical and clinical trials while also providing manufacturers time to prepare to mass produce and distribute the vaccines.
“All of that takes time,” he said.
What happens if the virus mutates?
Miller added one “encouraging” thing about the novel coronavirus is that it does not appear to be mutating as quickly as other viruses, like influenza.
That means scientists are able to hone in and understand how the virus works without having to adapt to new changes.
0:45 Coronavirus outbreak: Dr. Tam says Canadians must ‘plan to live’ with COVID-restrictions for some time
Coronavirus outbreak: Dr. Tam says Canadians must ‘plan to live’ with COVID-restrictions for some time
Crowcroft explained while it’s unlikely that SARS-CoV-2 will mutate significantly, if a vaccine has been developed, scientists would be able to reformulate it.
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She said this would likely be a shorter process than developing the vaccine in the first place because scientists would not be starting from scratch.
This is common practice with the influenza vaccine, she explained.
READ MORE: A look at research being done in Canada for a coronavirus vaccine
Kelvin said researchers have already begun working on a pan-coronavirus vaccine, which would be able to treat a wide range of coronaviruses.
She said this vaccine would also account for potential mutations in the virus.
What has the Canadian government said?
Last week, Prime Minister Justin Trudeau announced the government will spend $1.1 billion for a national medical and research strategy that would include research into vaccines, treatments and supports for clinical trials.
He has also repeatedly stressed the importance of developing an effective treatment for the virus, saying the country will not return to “normal” until after a vaccine is developed.
Speaking to reporters on Tuesday, Trudeau said while trials are underway, the government has begun preparing to distribute vaccines once they become available.
“That is something that we are preparing already in terms of manufacturing and production capacity here in Canada because we know that countries around the world will be producing for their own citizens first and we need to be a part of that as well,” he said.
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1:50 Coronavirus vaccine reality check
Coronavirus vaccine reality check
Kelvin said when it comes to supporting this research, Canada has “done a really good job.”
“They were much faster than the U.S. to get money out to where it was needed,” she said.
But, she said it is going to take “a lot of coordination” between the government, scientists and manufacturers in order to produce and distribute the vaccines once they are available.
“We need to have that partnership between scientists and industry to get this out to the whole population,” she said.
Moving forward, Kelvin said she would like to see continued support for this type of research.
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© 2020 Global News, a division of Corus Entertainment Inc.
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maral12944-blog · 4 years
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10 Years of Women Who Rock Marketing
New Post has been published on https://gohomeworkers.com/10-years-of-women-who-rock-marketing/
10 Years of Women Who Rock Marketing
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In current years headlines like ‘Men twice as likely to be CMOs than women’ have been fairly widespread.
If you’ve labored in advertising and marketing for any size of time, you already know that the position of CMO is already related to excessive calls for and turnover.
Some would possibly argue that girls in CMO roles face a good higher problem given their underrepresentation in advertising and marketing management regardless of the advertising and marketing business being overwhelmingly feminine.
While ladies are underrepresented as CMOs, there’s analysis that exhibits ladies in CMO roles are paid higher (on common) than their male friends. Even extra promising is that “Nearly half the advertising and marketing management hires within the first six months of 2019 have been ladies“.
You may be questioning why am I writing about ladies advertising and marketing? For the previous 10 years I’ve been monitoring rising stars within the advertising and marketing world and recognizing social influencers within the advertising and marketing area with an annual listing: Women Who Rock in Marketing.
That listing began in 2010 once I was acknowledged on a listing of social media rockstars with few if any ladies on it. That appeared unusual.
So, I made a listing of 25 ladies I knew in advertising and marketing that have been rocking social media. Every yr since, a listing has been revealed recognizing ladies in advertising and marketing, inspiring many reactions, conversations and hopefully, even change.
While there have been a couple of variations on choice, sorting and writer, (Ashley Zeckman revealed the listing for two years), for essentially the most half yearly I’ve requested the earlier yr’s honorees to appoint a peer. Nominees have been reviewed, sorted and the listing revealed.
My purpose for these lists is to shine a light-weight on expertise and create consciousness amongst entrepreneurs.
It has been extremely satisfying to study in regards to the spectacular capabilities and accomplishments of these advertising and marketing leaders. Last yr we had a CMO who was additionally an opera singer, a social media government who as soon as labored with Mother Theresa and an Olympic athlete who created a program to encourage hundreds of younger individuals.
It has been nice to see that many of the ladies have been acknowledged by their corporations and business with a number of having superior over time to tackle senior advertising and marketing roles like Chief Marketing Officer.
To honor ladies in senior advertising and marketing roles for this 10th anniversary of Women Who Rock in Marketing, the next listing options 50 ladies in CMO roles making a distinction and creating impression. They are leaders who characterize the longer term of advertising and marketing and I extremely suggest you comply with them. (Note: This just isn’t a complete listing and the listing is alphabetical)
Before we get to the listing, some particular recognition: One lady that has been instrumental previously few years at creating one of essentially the most strong CMO communities and collections of content material for senior advertising and marketing executives is Nadine Dietz @NadineDietz. Her firm CMO Moves and podcast have been acquired by Adweek and represents a cornucopia of data for CMOs and provoking CMOs alike. Thank you Nadine in your large contribution and neighborhood constructing!
50 Top Women CMOs to Follow
Alicia Tillman @aliciatillman Global CMO at SAP /in/altillman/
Alison Wagonfeld @awagonfeld CMO, VP, Marketing at Google Cloud /in/alisonwagonfeld/
Allison Dew @alliedewsays CMO, EVP at Dell /in/allison-dew-45875035/
Alyson Griffin @alyson_griffin Vice President Global Marketing at Intel /in/alyson-griffin-2820514/
Amanda Jobbins @amandajobbins CMO for EMEA, APAC and Japan at Oracle /in/amandastljobbins/
Andrea Zahumensky @Andreazahumensk CMO at KFC US /in/andrea-zahumensky-aa70b65/
Ann Lewnes @alewnes CMO, EVP at Adobe /in/annlewnes/
Bozoma Saint John @badassboz CMO at ENDEAVOR /in/bozoma-saint-john-0305441/
Carolyn Everson @ceverson VP, Global Marketing Solutions at Facebook /in/carolyn-everson-8633479/
Danna Vetter @dannavetter Chief Marketer at Milliken & Company /in/danna-vetter-4065254/
Dara J Treseder @daratreseder CMO at Carbon /in/daratreseder/
Dawn T Keller @dawntv94 VP, Head of Digital at Krispy Kreme /in/dawntevekeliankeller/
Dawna Olsen @DawnaOlsen CMO at SYSPRO USA /in/dawnaolsen/
Deborah Wahl @DeborahWahl CMO, Global at Cadillac /in/deborahlwahl/
Dee Mc Laughlin @deemclaughlin SVP, Global Brand & Creative at Capital Group / American Funds /in/deemclaughlin/
Deirdre Bigley @DeirdreBigley CMO at Bloomberg LP /in/deirdrebigley/
Denise Karkos @dckarkos CMO at SiriusXM /in/denise-karkos-b2ab973/
Diana O’Brien @DianaMOBrien CMO, Global at Deloitte /in/dianaobrien/
Ellie Mirman @ellieeille CMO at Crayon /in/elliemirman/
Jacqui Murphy @jacquimurphy CMO at Auvik Networks Inc. /in/jacquimurphy/
Jeanine Liburd @JeanineLiburd CMO, Chief Commuications Officer at BET Networks (a subsidiary of Viacom Inc.) /in/jeanine-liburd-7b654a156/
Jeanne Hopkins @jeannehopkins CMO at Lola /in/jeannehopkins/
Jeanniey Mullen @jeanniey_ Chief Innovation and Marketing Officer at DailyPay /in/jeanniey/
Jenn Steele @jennsteele CMO at Madison Logic /in/jennsteele/
Jennifer Johnson @jj_cmo CMO at Tenable /in/jjcmo/
Jennifer Sey @JenniferSey CMO, Global Brands at Levi Strauss & Co. /in/jennifer-sey-6516731/
Jill Gregory @jillgregory6 CMO, EVP at NASCAR /in/jill-gregory-b32581a/
Karen Walker @KarMWalker CMO at Cisco /in/karenmwalker/
Kathy Button Bell @Emerson_KathyBB Senior Vice President, Chief Marketing Officer at Emerson /in/kathybuttonbell/
Kellyn Smith Kenny @KellynKenny CMO at Hilton /in/kellyn/
Kim Salem-Jackson @ksalem09 Global VP, Marketing at Akamai Technologies /in/kimsalem/
Kristin Lemkau @klemkau CMO at JPMorgan Chase /in/kristin-lemkau-ab8b4b88/
Lauren Mead @LaurLeMe CMO at TimeTrade /in/laurenmead/
Lauren Wagner Boyman @lboymanms CMO at Morgan Stanley Wealth Management /in/laurenboyman/
Leslie Berland @leslieberland CMO, Head of People at Twitter /in/leslie-berland-1741781/
Linda Boff @lindaboff CMO at GE /in/lindaboff/
Lorraine Twohill @LorraineTwohill CMO at Google /in/lorraine-twohill-ba3a56185/
Lynne Biggar @LynneBiggar CMO, Chief Communications Officer at Visa /in/lynnebiggar/
Lynne Jarman-Johnson @MoJoCMO CMO at Consumers Credit Union /in/lynnejjohnson/
Maria Winans @MariaWinans CMO, North America Marketing at IBM /in/maria-bartolome-winans-41008014/
Marisa Thalberg @executivemoms Global Chief Brand Officer at Taco Bell /in/marisathalberg/
Mary Beech @MaryBeech1 EVP and CMO at Kate Spade New York /in/maryrennerbeech/
Meg Goldthwaite @MegZGold CMO at National Public Radio /in/meg-galloway-goldthwaite-she-her-87a80b3/
Monique Bonner @mobonner CMO at Akamai Technologies /in/mobonner/
Morgan Flatley @morgsf CMO, US at McDonald’s /in/morgan-flatley-a36b273a/
Paige ONeill @paige_oneill CMO at Sitecore /in/paigeoneill/
Penny Baldwin @pennyrbaldwin CMO, SVP at Qualcomm /in/pennybaldwin/
Sarah Kennedy Ellis @saykay CMO at Marketo, An Adobe Company /in/saykay/
Shannon Sullivan Duffy @sullytoduffy SVP, Product Marketing at Salesforce /in/shannonduffy/
Tifenn Dano Kwan @danokwan CMO at SAP Ariba /in/tifenndano/
Thank you to Lane Ellis  for offering some analysis assist with this listing.
We can do higher. Despite positive aspects in hiring and compensation of ladies in senior advertising and marketing roles, the ANA CMO scorecard studies that “companies remain woefully behind when it comes to promoting people of color to top marketing jobs. Only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black.”
There is a few progress however rather more to be made. Whatever corporations can do to take away limitations to advertising and marketing expertise rising into management positions is an funding within the success of the enterprise.
I’m grateful for the unbelievable contributions this group of advertising and marketing leaders has made to maneuver our business ahead and am optimistic about continued momentum into the brand new yr.
Who would you add to this listing for 2020?
To see the previous 9 years of Women Who Rock in Marketing lists, go to the posts beneath:
Thank you to all who’ve impressed us to be higher as entrepreneurs and a greater advertising and marketing business!
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samuelpboswell · 4 years
Text
10 Years of Women Who Rock in Marketing – CMO Edition 2019
In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common. If you've worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover. Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female. While women are underrepresented as CMOs, there's research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that "Nearly half the marketing leadership hires in the first six months of 2019 were women". You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing. That list started in 2010 when I was recognized on a list of social media rockstars with few if any women on it. That seemed strange. So, I made a list of 25 women I knew in marketing that were rocking social media. Every year since, a list has been published recognizing women in marketing, inspiring many reactions, conversations and hopefully, even change. While there have been a few variations on selection, sorting and author, (Ashley Zeckman published the list for 2 years), for the most part every year I've asked the previous year's honorees to nominate a peer. Nominees were reviewed, sorted and the list published. My goal for these lists is to shine a light on talent and create awareness amongst marketers. It has been incredibly satisfying to learn about the impressive capabilities and accomplishments of these marketing leaders. Last year we had a CMO who was also an opera singer, a social media executive who once worked with Mother Theresa and an Olympic athlete who created a program to inspire thousands of young people. It has been great to see that many of the women have been recognized by their companies and industry with several having advanced over the years to take on senior marketing roles like Chief Marketing Officer. To honor women in senior marketing roles for this 10th anniversary of Women Who Rock in Marketing, the following list features 50 women in CMO roles making a difference and creating impact. They are leaders who represent the future of marketing and I highly recommend you follow them. (Note: This is not a comprehensive list and the list is alphabetical) Before we get to the list, some special recognition: One woman that has been instrumental in the past few years at creating one of the most robust CMO communities and collections of content for senior marketing executives is Nadine Dietz @NadineDietz. Her company CMO Moves and podcast were acquired by Adweek and represents a cornucopia of knowledge for CMOs and inspiring CMOs alike. Thank you Nadine for your tremendous contribution and community building!
50 Top Women CMOs to Follow
Alicia Tillman @aliciatillman Global CMO at SAP /in/altillman/ Alison Wagonfeld @awagonfeld CMO, VP, Marketing at Google Cloud /in/alisonwagonfeld/ Allison Dew @alliedewsays CMO, EVP at Dell /in/allison-dew-45875035/ Alyson Griffin @alyson_griffin Vice President Global Marketing at Intel /in/alyson-griffin-2820514/ Amanda Jobbins @amandajobbins CMO for EMEA, APAC and Japan at Oracle /in/amandastljobbins/ Andrea Zahumensky @Andreazahumensk CMO at KFC US /in/andrea-zahumensky-aa70b65/ Ann Lewnes @alewnes CMO, EVP at Adobe /in/annlewnes/ Bozoma Saint John @badassboz CMO at ENDEAVOR /in/bozoma-saint-john-0305441/ Carolyn Everson @ceverson VP, Global Marketing Solutions at Facebook /in/carolyn-everson-8633479/ Danna Vetter @dannavetter Chief Marketer at Milliken & Company /in/danna-vetter-4065254/ Dara J Treseder @daratreseder CMO at Carbon /in/daratreseder/ Dawn T Keller @dawntv94 VP, Head of Digital at Krispy Kreme /in/dawntevekeliankeller/ Dawna Olsen @DawnaOlsen CMO at SYSPRO USA /in/dawnaolsen/ Deborah Wahl @DeborahWahl CMO, Global at Cadillac /in/deborahlwahl/ Dee Mc Laughlin @deemclaughlin SVP, Global Brand & Creative at Capital Group / American Funds /in/deemclaughlin/ Deirdre Bigley @DeirdreBigley CMO at Bloomberg LP /in/deirdrebigley/ Denise Karkos @dckarkos CMO at SiriusXM /in/denise-karkos-b2ab973/ Diana O'Brien @DianaMOBrien CMO, Global at Deloitte /in/dianaobrien/ Ellie Mirman @ellieeille CMO at Crayon /in/elliemirman/ Jacqui Murphy @jacquimurphy CMO at Auvik Networks Inc. /in/jacquimurphy/ Jeanine Liburd @JeanineLiburd CMO, Chief Commuications Officer at BET Networks (a subsidiary of Viacom Inc.) /in/jeanine-liburd-7b654a156/ Jeanne Hopkins @jeannehopkins CMO at Lola /in/jeannehopkins/ Jeanniey Mullen @jeanniey_ Chief Innovation and Marketing Officer at DailyPay /in/jeanniey/ Jenn Steele @jennsteele CMO at Madison Logic /in/jennsteele/ Jennifer Johnson @jj_cmo CMO at Tenable /in/jjcmo/ Jennifer Sey @JenniferSey CMO, Global Brands at Levi Strauss & Co. /in/jennifer-sey-6516731/ Jill Gregory @jillgregory6 CMO, EVP at NASCAR /in/jill-gregory-b32581a/ Karen Walker @KarMWalker CMO at Cisco /in/karenmwalker/ Kathy Button Bell @Emerson_KathyBB Senior Vice President, Chief Marketing Officer at Emerson /in/kathybuttonbell/ Kellyn Smith Kenny @KellynKenny CMO at Hilton /in/kellyn/ Kim Salem-Jackson @ksalem09 Global VP, Marketing at Akamai Technologies /in/kimsalem/ Kristin Lemkau @klemkau CMO at JPMorgan Chase /in/kristin-lemkau-ab8b4b88/ Lauren Mead @LaurLeMe CMO at TimeTrade /in/laurenmead/ Lauren Wagner Boyman @lboymanms CMO at Morgan Stanley Wealth Management /in/laurenboyman/ Leslie Berland @leslieberland CMO, Head of People at Twitter /in/leslie-berland-1741781/ Linda Boff @lindaboff CMO at GE /in/lindaboff/ Lorraine Twohill @LorraineTwohill CMO at Google /in/lorraine-twohill-ba3a56185/ Lynne Biggar @LynneBiggar CMO, Chief Communications Officer at Visa /in/lynnebiggar/ Lynne Jarman-Johnson @MoJoCMO CMO at Consumers Credit Union /in/lynnejjohnson/ Maria Winans @MariaWinans CMO, North America Marketing at IBM /in/maria-bartolome-winans-41008014/ Marisa Thalberg @executivemoms Global Chief Brand Officer at Taco Bell /in/marisathalberg/ Mary Beech @MaryBeech1 EVP and CMO at Kate Spade New York /in/maryrennerbeech/ Meg Goldthwaite @MegZGold CMO at National Public Radio /in/meg-galloway-goldthwaite-she-her-87a80b3/ Monique Bonner @mobonner CMO at Akamai Technologies /in/mobonner/ Morgan Flatley @morgsf CMO, US at McDonald's /in/morgan-flatley-a36b273a/ Paige ONeill @paige_oneill CMO at Sitecore /in/paigeoneill/ Penny Baldwin @pennyrbaldwin CMO, SVP at Qualcomm /in/pennybaldwin/ Sarah Kennedy Ellis @saykay CMO at Marketo, An Adobe Company /in/saykay/ Shannon Sullivan Duffy @sullytoduffy SVP, Product Marketing at Salesforce /in/shannonduffy/ Tifenn Dano Kwan @danokwan CMO at SAP Ariba /in/tifenndano/ Thank you to Lane Ellis  for providing some research help with this list. We can do better. Despite gains in hiring and compensation of women in senior marketing roles, the ANA CMO scorecard reports that "companies remain woefully behind when it comes to promoting people of color to top marketing jobs. Only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black." There is some progress but much more to be made. Whatever companies can do to remove barriers to marketing talent rising into leadership positions is an investment in the success of the business. I am thankful for the incredible contributions this group of marketing leaders has made to move our industry forward and am optimistic about continued momentum into the new year. Who would you add to this list for 2020? To see the past 9 years of Women Who Rock in Marketing lists, visit the posts below:
25 Women That Rock Social Media - 2010
25 Women Who Rock Social Media - 2011
25 Women Who Rock Social Media - 2012
25 Women That Rocked Social Media - 2013
25 Women Who Rock Social Media - 2014
50 Influential Women in Digital Marketing - 2015
50 Influential Women in Digital Marketing: North Stars & Rising Stars - 2016
25 Women Who Rock at Digital Marketing - 2017
25 Influential Women in Digital Marketing Who Rocked and Inspired - 2018
Thank you to all who have inspired us to be better as marketers and a better marketing industry!
The post 10 Years of Women Who Rock in Marketing – CMO Edition 2019 appeared first on Online Marketing Blog - TopRank®.
from The SEO Advantages https://www.toprankblog.com/2019/12/women-cmo-marketing-10-years/
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ralphlayton · 4 years
Text
10 Years of Women Who Rock in Marketing – CMO Edition 2019
In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common. If you've worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover. Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female. While women are underrepresented as CMOs, there's research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that "Nearly half the marketing leadership hires in the first six months of 2019 were women". You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing. That list started in 2010 when I was recognized on a list of social media rockstars with few if any women on it. That seemed strange. So, I made a list of 25 women I knew in marketing that were rocking social media. Every year since, a list has been published recognizing women in marketing, inspiring many reactions, conversations and hopefully, even change. While there have been a few variations on selection, sorting and author, (Ashley Zeckman published the list for 2 years), for the most part every year I've asked the previous year's honorees to nominate a peer. Nominees were reviewed, sorted and the list published. My goal for these lists is to shine a light on talent and create awareness amongst marketers. It has been incredibly satisfying to learn about the impressive capabilities and accomplishments of these marketing leaders. Last year we had a CMO who was also an opera singer, a social media executive who once worked with Mother Theresa and an Olympic athlete who created a program to inspire thousands of young people. It has been great to see that many of the women have been recognized by their companies and industry with several having advanced over the years to take on senior marketing roles like Chief Marketing Officer. To honor women in senior marketing roles for this 10th anniversary of Women Who Rock in Marketing, the following list features 50 women in CMO roles making a difference and creating impact. They are leaders who represent the future of marketing and I highly recommend you follow them. (Note: This is not a comprehensive list and the list is alphabetical) Before we get to the list, some special recognition: One woman that has been instrumental in the past few years at creating one of the most robust CMO communities and collections of content for senior marketing executives is Nadine Dietz @NadineDietz. Her company CMO Moves and podcast were acquired by Adweek and represents a cornucopia of knowledge for CMOs and inspiring CMOs alike. Thank you Nadine for your tremendous contribution and community building!
50 Top Women CMOs to Follow
Alicia Tillman @aliciatillman Global CMO at SAP /in/altillman/ Alison Wagonfeld @awagonfeld CMO, VP, Marketing at Google Cloud /in/alisonwagonfeld/ Allison Dew @alliedewsays CMO, EVP at Dell /in/allison-dew-45875035/ Alyson Griffin @alyson_griffin Vice President Global Marketing at Intel /in/alyson-griffin-2820514/ Amanda Jobbins @amandajobbins CMO for EMEA, APAC and Japan at Oracle /in/amandastljobbins/ Andrea Zahumensky @Andreazahumensk CMO at KFC US /in/andrea-zahumensky-aa70b65/ Ann Lewnes @alewnes CMO, EVP at Adobe /in/annlewnes/ Bozoma Saint John @badassboz CMO at ENDEAVOR /in/bozoma-saint-john-0305441/ Carolyn Everson @ceverson VP, Global Marketing Solutions at Facebook /in/carolyn-everson-8633479/ Danna Vetter @dannavetter Chief Marketer at Milliken & Company /in/danna-vetter-4065254/ Dara J Treseder @daratreseder CMO at Carbon /in/daratreseder/ Dawn T Keller @dawntv94 VP, Head of Digital at Krispy Kreme /in/dawntevekeliankeller/ Dawna Olsen @DawnaOlsen CMO at SYSPRO USA /in/dawnaolsen/ Deborah Wahl @DeborahWahl CMO, Global at Cadillac /in/deborahlwahl/ Dee Mc Laughlin @deemclaughlin SVP, Global Brand & Creative at Capital Group / American Funds /in/deemclaughlin/ Deirdre Bigley @DeirdreBigley CMO at Bloomberg LP /in/deirdrebigley/ Denise Karkos @dckarkos CMO at SiriusXM /in/denise-karkos-b2ab973/ Diana O'Brien @DianaMOBrien CMO, Global at Deloitte /in/dianaobrien/ Ellie Mirman @ellieeille CMO at Crayon /in/elliemirman/ Jacqui Murphy @jacquimurphy CMO at Auvik Networks Inc. /in/jacquimurphy/ Jeanine Liburd @JeanineLiburd CMO, Chief Commuications Officer at BET Networks (a subsidiary of Viacom Inc.) /in/jeanine-liburd-7b654a156/ Jeanne Hopkins @jeannehopkins CMO at Lola /in/jeannehopkins/ Jeanniey Mullen @jeanniey_ Chief Innovation and Marketing Officer at DailyPay /in/jeanniey/ Jenn Steele @jennsteele CMO at Madison Logic /in/jennsteele/ Jennifer Johnson @jj_cmo CMO at Tenable /in/jjcmo/ Jennifer Sey @JenniferSey CMO, Global Brands at Levi Strauss & Co. /in/jennifer-sey-6516731/ Jill Gregory @jillgregory6 CMO, EVP at NASCAR /in/jill-gregory-b32581a/ Karen Walker @KarMWalker CMO at Cisco /in/karenmwalker/ Kathy Button Bell @Emerson_KathyBB Senior Vice President, Chief Marketing Officer at Emerson /in/kathybuttonbell/ Kellyn Smith Kenny @KellynKenny CMO at Hilton /in/kellyn/ Kim Salem-Jackson @ksalem09 Global VP, Marketing at Akamai Technologies /in/kimsalem/ Kristin Lemkau @klemkau CMO at JPMorgan Chase /in/kristin-lemkau-ab8b4b88/ Lauren Mead @LaurLeMe CMO at TimeTrade /in/laurenmead/ Lauren Wagner Boyman @lboymanms CMO at Morgan Stanley Wealth Management /in/laurenboyman/ Leslie Berland @leslieberland CMO, Head of People at Twitter /in/leslie-berland-1741781/ Linda Boff @lindaboff CMO at GE /in/lindaboff/ Lorraine Twohill @LorraineTwohill CMO at Google /in/lorraine-twohill-ba3a56185/ Lynne Biggar @LynneBiggar CMO, Chief Communications Officer at Visa /in/lynnebiggar/ Lynne Jarman-Johnson @MoJoCMO CMO at Consumers Credit Union /in/lynnejjohnson/ Maria Winans @MariaWinans CMO, North America Marketing at IBM /in/maria-bartolome-winans-41008014/ Marisa Thalberg @executivemoms Global Chief Brand Officer at Taco Bell /in/marisathalberg/ Mary Beech @MaryBeech1 EVP and CMO at Kate Spade New York /in/maryrennerbeech/ Meg Goldthwaite @MegZGold CMO at National Public Radio /in/meg-galloway-goldthwaite-she-her-87a80b3/ Monique Bonner @mobonner CMO at Akamai Technologies /in/mobonner/ Morgan Flatley @morgsf CMO, US at McDonald's /in/morgan-flatley-a36b273a/ Paige ONeill @paige_oneill CMO at Sitecore /in/paigeoneill/ Penny Baldwin @pennyrbaldwin CMO, SVP at Qualcomm /in/pennybaldwin/ Sarah Kennedy Ellis @saykay CMO at Marketo, An Adobe Company /in/saykay/ Shannon Sullivan Duffy @sullytoduffy SVP, Product Marketing at Salesforce /in/shannonduffy/ Tifenn Dano Kwan @danokwan CMO at SAP Ariba /in/tifenndano/ Thank you to Lane Ellis  for providing some research help with this list. We can do better. Despite gains in hiring and compensation of women in senior marketing roles, the ANA CMO scorecard reports that "companies remain woefully behind when it comes to promoting people of color to top marketing jobs. Only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black." There is some progress but much more to be made. Whatever companies can do to remove barriers to marketing talent rising into leadership positions is an investment in the success of the business. I am thankful for the incredible contributions this group of marketing leaders has made to move our industry forward and am optimistic about continued momentum into the new year. Who would you add to this list for 2020? To see the past 9 years of Women Who Rock in Marketing lists, visit the posts below:
25 Women That Rock Social Media - 2010
25 Women Who Rock Social Media - 2011
25 Women Who Rock Social Media - 2012
25 Women That Rocked Social Media - 2013
25 Women Who Rock Social Media - 2014
50 Influential Women in Digital Marketing - 2015
50 Influential Women in Digital Marketing: North Stars & Rising Stars - 2016
25 Women Who Rock at Digital Marketing - 2017
25 Influential Women in Digital Marketing Who Rocked and Inspired - 2018
Thank you to all who have inspired us to be better as marketers and a better marketing industry!
The post 10 Years of Women Who Rock in Marketing – CMO Edition 2019 appeared first on Online Marketing Blog - TopRank®.
10 Years of Women Who Rock in Marketing – CMO Edition 2019 published first on yhttps://improfitninja.blogspot.com/
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digital-strategy · 6 years
Link
https://ift.tt/2OpT2T6
Business Insider has over the past three years expanded outside of its core business coverage to general interest news, and now it’s reorganizing to reflect that shift.
In an expansive memo that went out to staff this morning, Nicholas Carlson, the global editor in chief of Insider and Business Insider as well as the chief content officer of the parent company Insider Inc., said some BI editorial teams — politics, news and military/defense — would be moving over to the Insider team.
The shift sharpens the distinction between BI and Insider, which publishes on everything from cars to dessert to cheese, initially mostly in the form of social video designed for Facebook. Insider subsequently launched its own site. That content expansion has helped make the company financial healthy, as Carlson wrote, and that vertical strategy is still in place. Meanwhile, BI last fall rolled out BI Prime, a subscription model, putting some of BI’s hard-core business coverage behind a paywall.
BI and Insider parent company Axel Springer recently reported that BI was profitable for the first half of the year.
If all that sounds like BI is being taken down a notch, Carlson insisted to staff that’s not the case — in the second half of the memo, he said BI has ambitious goals to be the best-read source of business journalism. To that end, he said, it’s planning to hire “dozens of people” at BI over the next few quarters to grow its coverage in areas including investing, finance, media, auto and Hollywood.
Further downplaying the move, Carlson said that the politics, news and military/defense teams will still report to the same people as before — they’ll just be publishing their stories inside the Insider CMS instead of the BI CMS.
The changes also seem to line up with the company’s direction into subscriptions. It could be confusing for readers to run up against the BI Prime paywall given the dichotomy between those hard-core business stories and BI’s made-for-social, fluffier fare that, like BuzzFeed, helped define it in its early days. The decision to make a stronger separation between the two newsrooms could be seen as a way to underline the difference between the two sides — and make the value proposition of BI Prime clearer.
Here’s the full memo from Carlson, sent to Digiday by an Insider staffer:
Early Deadline: February 1, 2019
TBD
Subscribe for an exclusive, inside look at what’s actually happening in the video industry delivered to your inbox weekly.
Hello!
Congratulations on the stunning work so far this summer. We had a record 4 billion video views in July. We’re on a record pace for visitors to our websites this month.
But it’s really no surprise our numbers are so high. We’re doing some incredible reporting and storytelling. Every day seems to bring a new Tesla and Moviepass scoop. We have a massive hit Facebook show, Travel Dares. Our new podcast, Household Name, is a hit with audiences and critics.
But that’s not the reason for this note.
I’m emailing you because I made some big announcements at our newsroom meeting yesterday and I wanted to send around a recap.
Let’s start with the headlines:
We are moving some teams from the Business Insider editorial team onto the INSIDER editorial team.Specifically, BI’s politics, news, and mil/defense teams are officially joining the INSIDER newsroom. We own INSIDER.com. It’s live today. Go try it! @insider.com emails are coming soon. We are making major investments in Business Insider. We have plans to add dozens of people to the Business Insider newsroom within the next few quarters.
Here’s a bit of context. In 2015, we decided that we wanted to keep investing injournalism beyond our core business coverage. We wanted to do this without diluting the Business Insider brand.
So we launched INSIDER. We wanted INSIDER to eventually cover everything from news to sports, politics to science, celebrity to style, and so on. But we decided to start with just a few lifestyle topics, because it would be too hard to do everything at once with such a small team.
Today, I’m happy to report that audience engagement with INSIDER is huge, and early experiments with increasing its breadth of coverage beyond just lifestyle have only yielded more audience attention. INSIDER’s success has helped to make the entire company financially healthy.
So it’s time for INSIDER to take the next step toward becoming the giant – and influential – general-interest publication we believe it can be.
To bring it to life, we are going to need people on the INSIDER team to cover topics not currently on the site.
That’s why BI’s politics, news, and mil/def teams are officially joining the INSIDER newsroom.
Some details:
Brett Logiurato will now report into Julie Zeveloff West. His new title is Executive Editor, INSIDER.
Pam Engel will continue reporting to Brett. She also has a new title: News Director, INSIDER.
Pam will be responsible for INSIDER’s global news coverage. That means that in addition to her current teams she will also be working closely with news editors Julie Gerstein and Rebecca Harrington in New York, Kieran Corcoran in London, Bryan Logan in LA, and our news team in Australia.
We are promoting Megan Willett to Executive Editor for INSIDER. She will continue to oversee the site’s lifestyle and culture coverage.
Everyone on the mil/def, news, and politics teams will continue to report to whomever they report to now. (In fact, life is changing very little for these folks. The biggest change is that they will soon start publishing their stories in the INSIDER CMS instead of the Business Insider CMS.)
Josh Barro will remain a columnist on Business Insider and continue to report to me.
There are no changes to any of our video teams.
BI’s sports team, and parts of its science and entertainment teams, will eventually move to INSIDER.
Moving teams away from Business Insider may feel like we are diminishing the publication. But in fact the opposite is true.
We have equally ambitious plans for Business Insider.
You all should be very proud of what Business Insider is today: the most-read business news site in the world. But we’re not done yet. We also want to be the world’s very best and best-loved source of business journalism. An admittedly ambitious goal.
What will that look like?
When the business leaders of today and tomorrow get push alerts that matter, they’ll be from Business Insider. When those leaders wake up and seek out what they need to know for the day, they will grab their phone and load our homepage. When a CEO needs to explain a controversial merger, she’ll go on our news shows. Employees at every company that matters will read us because we will tell them what management is doing before – and better than – management can. Investors will read us for the same reason. And the customers and clients of those companies will too.
Smart, ambitious people around the world will read us, watch us, and listen to us for another very important reason: to learn how to succeed. At work. At home. For their companies. For themselves. And they’ll also read us to learn about what to do with their money … which watch to buy, or laptop to buy, or house to buy, or vacation to go on.
To bring that vision even closer to reality, we are embarking on a massive investment in the Business Insider newsroom.
US EIC Alyson Shontell, executive editor Matt Turner, and UK EIC Jim Edwards have a plan to hire dozens of people across teams including (but not limited to!) features and investigations, copy editing, investing, personal finance, careers, executive lifestyle, finance, markets, retail, Hollywood, media, autos, airlines, industrials, big agriculture, and enterprise tech.
We are moving on these hires already. We can’t bring in all those people at once. We need to be careful adding people, to make sure they are of the same quality as you all. But we are moving.
We’ve talked about two publications today, but we’re all one team: Insider Inc.
The vision for Insider Inc. is sustainable, impactful journalism, at scale, for the digital era.
The world has many great publications.
Two of my biggest inspirations have been TIME and The Washington Post, because both started in much weaker positions than we are in now and have become towering institutions.
TIME was started by two Yale grads in their early twenties. The company almost died several times. For a while it had to move to Ohio to reduce costs. Later, a cofounder died. But TIME flourished and soon launched Fortune, LIFE, and Sports Illustrated. The influence and impact of those publications changed history.
We all know The Washington Post as the newspaper that, under owner Katherine Graham and editor Ben Bradlee, published the Pentagon Papers and then Woodward and Bernstein’s Watergate investigation.
But when Graham’s father, Eugene Meyer, bought the post decades before, it was the fourth newspaper out of five in town. The smart set read The Washington Star, and the masses read the afternoon papers. The Post struggled for two decades before merging with another newspaper, the Times Herald. Then it was on sound financial footing. But it still wasn’t another ~20 years before Ben Bradlee became editor and published the stories we’ve heard of today.
I mention all that just to say that while we have big challenges ahead, we are decades ahead of where TIME and the Washington Post were at a decade old.
Our trajectory is historical.
I also bring up these publications to say that, while the world has many great publications, almost all of them were built on business models and a way of life that has disappeared. Newsstands are going. TV ratings are dropping. Magazine subscribers are canceling.
Companies that were built on those behaviors are, over the next several decades, going to struggle to survive and/or maintain the quality of their journalism because they are enterprises built for the twentieth century.
It’s up to us and a few worthy competitors to figure out sustainable journalism at scale in the digital era.
I don’t think I need to convince any of you how important journalism is. Not just because it informs people, but also because it inspires them.
And that’s why our mission is to inform and inspire.
I’m extremely excited to be on that mission with all of you.
Thanks for your time. Please reach me with any questions or thoughts.
via Digiday
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"I am a femme. I pined for women for more than a decade following that visit to New Orleans, agonizing for months at a time until finally I would write in my journal, "I think I'm a L-E-S...," only to begin the cycle again, and again. Some of my fears were the usual what-does-it-mean-to-be-a-lesbian kind, generated by a homophobic society. I also had another kind of fear, which was that being a lesbian meant giving up my flamboyance and my love of changing myself through makeup and costume. I was afraid that I would have to wear army surplus pants for the rest of my life. And I knew fucking was important to me. If tribadism was controversial (as it was in the seventies), would I ever have wild, passionate sex again? That was quite a conflict. All my fantasies were about women, but it seemed as though being with women meant leaving my passions behind. It was made clear to me by the lesbian community that my conventionally pretty features and hourglass figure were not considered lesbian enough (being pretty wasn't politically correct). And society told me I was too pretty to be a lesbian. So was I judged, based on the same societal norms, by both groups. Being femme isn't about what I'm wearing, although it can be. I don't understand why being a lesbian who wears a three-piece suit is considered a social radical, while a lesbian who wears a dress, her sexuality up-front yet unavailable to the heterosexual norm, is not. Why is that only men get to be flamboyant in order to be considered socially radical? From my perspective that is letting men have all the fun again."
- An excerpt from "Femme: Very Queer Indeed," an essay written by Victoria Baker and found in The Femme Mystique. (Emphasis in bold my own.)
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"Today, I am wearing my hair long and permed into full curls around my face, tying it up in sheer, silken scarves. I often choose to be late for a date rather than go out feeling "unfinished," which some days means a little powder and Chap Stick and other days means a total makeover. I wear long silk shirts and fluffy sweaters when I want, and regard the word pretty as a compliment again. Still, I know I am regarded as a failure and even a traitor by many in this [lesbian] club because I suffer occasional self-recrimination for being a size sixteen instead of a size six, because I enjoy wearing miniskirts and stockings, because I apparently care about and conform to the opinions of the "wrong" people (people in that other world who label us unacceptable or unfit). They say I am selling out, catering to patriarchy, being codependent on my mother and her opinions. Choose your descriptors, choose your chains. Too often, the saleswomen of the so-called freedom are more like the neo-conservatives and fundamentalists of the world, who say, "Do it our way or don't expect any privileges." They are not selling us the right to be who we want to be, they are selling us the right to be what they believe we should want to be. Sometimes, those rights are the same thing. More often, they are not. And when they are not, worlds may collide in a firestorm of indignation, embarrassment, and rage. I want that freedom they sold me. I want the freedom to love women, passionately and overwhelmingly. I want the freedom to love them the way I want, whether I wear a lace dress or jeans, whether I wear press-on nails or no lipstick. I want the freedom to feel sexy at 170 pounds. I want to do aerobics without resorting to stealth maneuvers. And I want the freedom to be who I am, without embarrassment or fear. I want no exceptions, no contingencies, no caveats. And if our community cannot--or will not--grant that freedom, I, and those like me, the rebel-conformists if you will, will take it. We will even steal it if we must. They'll be surprised at how fast we can run in those tight skirts and pumps."
- An excerpt from "Supercolliding over a Twinkie: Angry Musings from a Femme in the Deep South," an essay written by Constance Lynne for The Femme Mystique. (Emphasis in bold my own.)
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"I was a Jewish femme, following in the paths of Joan Nestle and my mother. With my curly black hair and unmistakably femme hourglass figure, I was coming out loud and proud. Despite my newfound sense of joy and exuberance as a Jewish femme, I heard a fair amount of anti-femme sentiment from lots of dykes. As a femme, I am often invisible as a lesbian. I love wearing lipstick and lingerie. I am not passing. Passing implies choice, the intent to be invisible. Butch lesbians are on the front lines of gay culture as out queers, challenging traditional notions of gender and desire. Butches are victims of homophobia and sexism on a daily basis. They are wrongfully accused of looking like, acting like, or wanting to be men. They are harassed and ostracized, especially if they are also members of other oppressed groups. Femmes bear the brunt of homophobia and sexism in a different way. We are bombarded with straight men's sexual harassment and violence. We are made invisible by others, including other lesbians. For both femmes and butches, our strength has helped us survive."
- An excerpt from "Embracing the Inner Femme," an essay written by Karen Lee Erlichman, found in The Femme Mystique. (Emphasis in bold my own.)
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source: The Femme Mystique, edited by Lesléa Newman
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"Lesbian Weddings" by Wendy Jill York
source: The Femme Mystique, edited by Lesléa Newman
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"Pearls" by Morgan Gwenwald
source: The Femme Mystique, edited by Lesléa Newman
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"A prime example of leasin' some lovin'." (Photographed by Phyllis Christopher.)
source: The Femme's Guide to the Universe, written by Shar Rednour
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"High Femme" from the collection of Debra Bercuvitz and Kris Knutson
source: The Femme Mystique, edited by Lesléa Newman
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