#god i miss 2016-18 yoi fandom

[yuriinadress]

wait what the fuck was the yuri on ice arbys ad

Oh I'm so glad you asked :)

So right after YOI ended, there were a surprising (to me) number of companies that had subtle references to YOI in their Valentine's Day ads in 2017

Arby's was one of them

(I was genuinely surprised this was still up after so long)

Apparently, Arby's had a lot of anime references in their social media marketing at the time

There's also this Royce chocolate ad with letters from Victor and Yuuri to each other for Valentine's and White Day, which is absolutely adorable

#anyway #thanks for the ask! #anon ask #sorry if you were expecting something crazy anon 😅 #it was definitely crazy to me at the time #my favorite anime being acknowledged by huge companies the year after it finishes? impossible #god i miss 2016-18 yoi fandom #yoi #yuri on ice #yuri!!! on ice #victuuri #i don't remember any other ads #i think the rest was just freaking out every time an irl figure skater acknowledged yoi lmao