#fashioncontext

[fashionistaru]

#nightmood #fashioneditorial @jesscole___ for @vogue_ukraine June 2018 by @alexandersaladrigas Styling @jimi_urquiaga Makeup @jofrostmakeup Hair @sarahjopalmer Set @paulina_piipponen #artofphotography #contemporaryfashion #socialcontradiction #fashioncontext #contextoffashion #fashionasinspiration https://www.instagram.com/p/CiA2-GgI3WY/?igshid=NGJjMDIxMWI=

#nightmood #fashioneditorial #artofphotography #contemporaryfashion #socialcontradiction #fashioncontext #contextoffashion #fashionasinspiration

[theupcycleproject]

Project overview and context:

We have been commissioned by Barnsley Hospice, who are a local charity in which provides specialist care to local people yearly, to produce a garment inspired by Barnsley or the human body. We are to visit the hospice and choose 5 items of denim and one other garment of our choice and create a garment inspired by one of the themes. We are to present the work created on February 10th!

#fashion #fashionstudent #fashionbrief #fashioncontext #fashiondesign #student

[chloelewis-fcnu-blog]

The Habits Of a Generation Z Consumer

With online platforms taking over and changing the fashion industry there is a threat on the bricks and mortar retail stores. Online companies such as Boohoo, Prettylittlething.com and Missguided have become real competition to the retail sector with campaigns featuring Sofia Richie and Kourtney Kardashian. From 2012, Pretty Little Thing’s sales surged by 400% to £17m by February 2016. Boohoo’s chairman Peter Williams tells the guardian the success of these online retailers is that they do not have the legacy of stores to worry about.

These fast fashion brands are specifically marketed to teenagers with a small wallet, adverts are plastered over bus stops, taxis and tube stations. Generation Z wants cheap, disposable garments that are a product of super fast fashion. These brands adapt their social media accounts and websites to suit the specific age group, using vocabulary similar to the snapchatting-age group. The idea behind the clothes is that they are so inexpensive you can afford to buy them without trying them on, eliminating the need to even leave the house.

In order to maintain continuous shopping in the retail sector, shops will need to make adjustments in order to provide for the new wave of shoppers. Incorporating technology even so far as virtual try-on and shoppable screens. Taking into consideration the use of social media and wanting to create an aesthetically pleasing profile, creating an experience out of a purchase is important therefore stores need to take time for visual merchandising.

source: 

https://www.theguardian.com/business/2016/dec/17/missguided-pretty-little-thing-hit-big-time-fast-fashion-generation-z

https://www.inc.com/andrew-medal/how-to-give-gen-z-ers-shopping-experience-they-want.html

#generationz #fashion communication #fashion #fashioncontext

[lucyolivialycettfcnu-blog]

No. 5 Fashion Contexts - Make Way For Generation Z

Generation Z, aka those of us born after 1996, is all about the sharing and the caring. We are paving the way of modern consumption, and how are we doing it?

 1). Sharing.

A new wave of companies, including Air BnB and Uber, are coming onto the services scene, offering us ways of travelling, living and spending our money without owning it all. Generation Z, with an ever-increasing disposable income, is all about getting more for your money, and about having less ‘stuff’.

 2). Caring.

The carefree nature of young adults and teenagers is no more, as Gen Z is all about saving the world – we want to look after the environment, our bank accounts and ourselves. So, while we ‘share’, i.e. spend less money on owning houses and cars, this is our way of trying to save the environment and look after our oceans and green spaces.

 So, when it comes to the fashion industry, Gen Z is paving the way for a more sustainable future. We’re aware of the bigger picture, from the materials used to where they are manufactured, and consequently our traditional ownership of fashion is now morphing into the sharing and caring mentality.

#genz #fashioncontext #fashioncommunication

[editorsmusings]

Frame your vision and let the world see the beauty that is your talent. You have so much to offer and give through your art and passion. Happy new week from VMM team . . . Stunning visuals via RepostBy @zakharova_kaetano: #fashioneditorial @jesscole___ for @vogue_ukraine June 2018 by @alexandersaladrigas Styling @jimi_urquiaga Makeup @jofrostmakeup Hair @sarahjopalmer Set @paulina_piipponen . . . . . . . . . #artofphotography #contemporaryfashion #socialcontradiction #fashioncontext #contextoffashion #fashionasinspiration #fashion #style #styling #photography #photo #photooftheday #fashionphotography #editorial #fashioneditorial #magazine #fashionmagazine #creativedirection #bloom #vision #dreams #inspire #inspiration #motivation #quote #quoteoftheday #voixmeetsmode #voix #magazine https://www.instagram.com/p/CDJCX0IA2f0/?igshid=3x5x94w5z0gs

#fashioneditorial #artofphotography #contemporaryfashion #socialcontradiction #fashioncontext #contextoffashion #fashionasinspiration #fashion #style #styling #photography #photo #photooftheday #fashionphotography #editorial #magazine #fashionmagazine #creativedirection #bloom #vision #dreams #inspire #inspiration #motivation #quote #quoteoftheday #voixmeetsmode #voix

[nurkhamis-fcnu-blog]

Fashion illustrators you need to follow NOW!

Before photography was around, fashion illustrations were the only way to create magazine covers or to show new fashion collections. Bold, colourful, full of life, that’s how I would describe them. Fashion illustrations never disappeared, but they haven’t been in the spotlight for a while now, considering the cutting-edge technology that is used nowadays to present fashion. Recently, though, they have made a comeback. 

Here are five fashion illustration artists you need to follow on Instagram:

1. @travelwritedraw

Meagan Morrison - 150k followers

2. @blairz 

Blair Breitenstein - 109k followers

3. @paperfashion

Katie Rodgers - 655k followers

5. @mekel_illustration

Mekel - 23.1k followers

#fashioncontexts

[fauvenorthumbria-blog]

‘My Letter To Labels’

John Lewis has recently taken a huge step within the fashion industry, removing gender from their personal clothing from newborns to age 14, trying to diverge away from stereotyping. When taking such a huge step like this within any industry, you are guaranteed backlash. Some of the comments John Lewis received on this applaudable move were phrases like ‘but there are only two genders??’ and, of course, Piers Morgan “can we call it John Lewis anymore or does it have to be Joan Lewis??’. 

When reading this backlash, i decided to get into contact with one of my close friends, who wishes to remain anonymous due to personal reasons who identifies as him/he but her/she when in drag, on what he thought about the gender-neutral clothing and if it would’ve helped him when growing up and discovering who he was. Here is what he had to say. 

“For many years I knew I was drawn to the more ‘stereotypically’ girly things’. I loved dresses, heels and constantly longed to try on my mum’s skirts when she was out of the house. I repressed those emotions because I was ashamed, embarrassed and scared as to what might happen if anyone knew what I was feeling. Growing up in a bubble in the middle of the countryside, virtually being exposed to no diversity in the slightest, genderless clothing would’ve made the world of difference. It is something that would’ve catered to me as a little boy as I wouldn’t have been made to feel like such a weirdo’.

When asked about the backlash on the John Lewis turning their own childrens-wear gender neutral, and reading him some of the comments, he just laughed and stated, ‘well they clearly haven’t been through it have they’, summing up the debate in one powerful sentence.

#fashioncontext

[faye-fcnu-blog]

Fashion Bloggers I’m loving at the moment

1. Alicia Roddy

Alicia Roddy or @lissyroddyy on Instagram has over 370k followers and also has her own blog and YouTube Channel. Lissy’s style is chic and girly, plus she likes to incorporate colour into her outfits.

2. Emily Cocklin

Emily’s main following is on instagram with 100k followers and counting. She also has her own jewellery business. Emily’s styling is mainly based on neutral tones such as black, white and nude.

3. Emily Shak

Emily shak has 395k followers on Instagram and mainly dominates her outfits around where she is in the world as she is constantly travelling. This means she post a lot of swimwear photos.

4. Pia Muehlenbeck

Pia is a blogger from Australia who is also a travel Youtuber with her boyfriend. She is also a gratis marketing editor and the founder of Slinkii, a swimwear brand that manufactures garments from fishing nets left at sea. Plus Pia posts fitness tips and models gymwear.

#fashioncontext

[emilywilkinsonfcnu-blog]

#fashioncontext

[rosieratcliffefcnu-blog]

What is the fashion industry?

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” - Coco Chanel 

Fashion communication can be vaguely divided up into photography, film, public relations, trend and journalism. 

Finding what you are interested in can be a long and hard journey, or it could be the easiest thing. In terms of fashion I am interested in photography, film and more recently blogging. 

Photography and film can capture such powerful moments and movements. “A picture is worth a thousands words”, as for film it can really express a beautiful story, mood or even movement. 

With the rising issue of pollution and global warming. To this day it still seems that people in the fashion industry are unaware of the causes of fast fashion and how it affects the environment and human lives. Therefore blogging is a great way to express you opinions and raise awareness for good causes, discuss the latest fashion trends and last but not least to promote yourself. 

#fashioncontext #photography #film #blogging #cocochanel #sustainability #fashioncommunication

[fashionistaru]

#nightmood #fashioneditorial @jesscole___ for @vogue_ukraine June 2018 by @alexandersaladrigas Styling @jimi_urquiaga Makeup @jofrostmakeup Hair @sarahjopalmer Set @paulina_piipponen #artofphotography #contemporaryfashion #socialcontradiction #fashioncontext #contextoffashion #fashionasinspiration https://www.instagram.com/p/CDHfDyGDKkH/?igshid=lf8ofxex1pm3

#nightmood #fashioneditorial #artofphotography #contemporaryfashion #socialcontradiction #fashioncontext #contextoffashion #fashionasinspiration

[evieloyfcnu-blog]

The Sustainability Issues The Fashion Industry Is Facing...

Due to a recent and dramatic growth in the fashion industry, the need for raw materials and sweat shops is higher than ever. In the last two years people have bought 400% more clothes than they did previously. This number is ever growing.

Where do the clothes come from? We are quickly draining the worlds resources with our constant need to be on trend. Now, being on trend might not be such an issue if there were only 2 seasons. However, currently there are approximately 52 seasons per year with new clothes hitting the high street stores every week.

How do we expect to keep up with this increasingly high demand for raw materials and manual labour? There have been many tragedies and tragic statistics in recent years due to the growth in the fashion industry and the effects its having both socially and environmentally.

The Rana Plaza collapse paired with the 250,000 suicides by cotton farmers in India speak for themselves. The demand is too high, people cant keep up with traditional methods therefore corners are cut, profits are prioritised and the origins of your clothes forgotten about.

The cotton farms in India are being repossessed on a daily basis, the farmers cant afford to produce at the speed level required by big corporations within the fashion industry and as a result of this are losing their livelihood.

The environment is suffering, there are tons upon tons, piles upon piles and heaps upon heaps of clothing taking up huge amounts of space in landfills. These materials are exuding toxic, damaging chemicals into the air. These fabrics often aren’t biodegradable so they will sit there for over 200 years killing the planet slowly but surely.

How does the knowledge of the fact that your clothes will out live you and continue to harm this world long after your gone make you feel? It really hits me hard. I struggled to get my head around it at first, I almost found it sickening. I know that these brutal and heartbreaking facts have urged me to think twice before I next tell myself I “need” a new dress or jumper.

#buysmart #sustainability #fashion #fashioncontext

[lucyolivialycettfcnu-blog]

No.1 Fashion Contexts - Haute Couture: The elite art form whose presence in the fashion industry is unwavering

Fashion month is now in full swing, with men’s collections done and dusted and women’s collections in process, but where does Haute Couture fit in? The women’s Haute Couture collections will be presented as usual in Paris, beginning February 26th, and coming to a close on March 6th, giving us a strong 10 days’ worth of stunning gowns and hand-crafted unique pieces to drool over.

 But what do we get from this elitist tradition? We watch the show, admire the collection, and conclude that we can only dream of ever wearing that Dior gown (let alone actually owning it). When you write it down, it seems kind of silly... I’m sat here asking myself, “What really is the point?”

 Talented designers spend months of the year summoning up the creative juices to begin the process of producing a Haute Couture collection, and many people might ask, why?

 “Why is Haute Couture still relevant when it’s saved for those elite celebrities who attend events?”

 The answer, however, is not ‘why’. It’s ‘what’. Haute Couture collections give the designer the ultimate freedom to create the most beautiful pieces known to man, and the outcome is not how many people buy the garments, it’s how many people admire the garments. What would the fashion industry come to if there was no desire? Where do consumers turn to for inspiration?

 We are living in a time where fakes and knock-off designs are in abundance, and we as consumers can get our hands on anything we want at the click of a button. But Haute Couture collections prevail in the fashion calendar to provide us with the art, craftsmanship and imagination that fashion is built on, and it’s here to remind us of the heritage and elitism that once formed the basis of fashion.

#hautecouture #fashioncontext #fashionmonth

[elliewilliams-fcnu-blog]

Retail Shopping vs Online Shopping: The Big Debate

Online shopping has never been easier and it is continually being perceived as the most convenient option for consumers. With this growing popularity of online shopping, rising brands and new businesses no longer need to open a physical store and instead opting for an online market. One of the reasons for this is that the option of an online store is much cheaper than a retail storefront as it allows the avoidance the rent and bills associated with maintaining a physical store.

Despite predictions that e-commerce would jeopardize the need for a physical retail store, according to research from TimeTrade, 85% of consumers have said they would still prefer to shop in physical stores as opposed to online. Even though there has been an undeniable rise in e-commerce, the brick-and-mortar stores are still as ever relevant and evidently from this study, remain favourable. But why is this the case when online shopping is deemed the most convenient?

The California Institute of Technology found that a consumer is willing to pay significantly more for products they can view in person. This is due to the fact that it is desirable to have that tactile experience with the ability to see, touch and feel products which is an element a physical store can offer but an online competitor can’t. Thus, for particular designer brands and fashion houses who offer high- value items, a retail storefront is more suitable and will generate a higher profit on their products by driving consumer appeal through offering a more personal retail experience.

It seems that through the balance between our desire for the convenience of modern technology and also a personal, social experience, both e-commerce and brick-and-mortar stores remain relevant in the fashion retail sector. However, with these recent studies revealing that physical stores are gradually becoming more favourable for consumers, will there be a future shift in dominance that will jeopardize the growth of the online fashion market?

By Ellie Williams

#onlineshopping #retail #ecommerce #fashioncontexts

[nurkhamis-fcnu-blog]

5 trends you’ll see more of in 2018

Now that I’ve explained what fashion forecasting is, I thought it would be interesting to make some predictions myself. Here are 5 fashion trends that I think we will see more of in 2018.

1. Ugly Sneakers

You’ve already seen them everywhere, and you don’t know what to think about them. Are they actually cool, or is the fashion industry going crazy? Are people actually wearing them because they like them, or just because they’re on trend?

Who knows. But these bad boys have become a staple in the streetwear scene, and they’re here to stay for this year. 

2. Mile-long belts

Extra-long belts were everywhere at the SS17 menswear SHOWS at NYFW, and they’re everywhere on Instagram and fashion editorials. It’s a trend for the fashion lovers, and not the most practical, may I add. Every brand has designed them. from Off-White to Vetements or Tim Coppens. The trend has been around since 2016, but it doesn’t seem to leave in 2018. 

3. Fanny Packs/Bumbags

I was very surprised with this trend, and more with myself for getting on board with it. From luxury to streetwear brands, everyone has done it. Not only do they look good with any outfit, but fanny packs are very practical and comfortable, especially when you have to be in a lot of places in a day. I rock mine at music festivals or on days when I don’t feel like wearing a heavy bag on my shoulder. From elegant, leather ones to sporty, affordable ones, there is something for everyone. Perhaps the most famous one is the Louis Vuitton/Supreme Bumbag, worth around $2,310. 

4. Mixed prints

Looking at the current fashion week shows, I see something that most designers introduced in their collections: mixed prints. “Go as crazy as you can!” they seem to tell us. From Burberry’s jackets to Gucci’s floral-print dresses with leopard-print coats, it seems like 2018 is the year of experimenting. 

5. Hats, hats, hats (and beanies)

Bucket hats, military caps, berets, turbans, beanies or even cowboy hats, there has been a growing love for these accessories. And why not? You can add a little bit of colour or style to any outfit just by wearing something on your head. Plus, they can keep your ears warm in the harshest weather. I personally can not pull off any kind of head accessories, because my hair won’t allow me, but I love seeing them on other people.

#fashioncontexts

[fauvenorthumbria-blog]

(via https://www.youtube.com/watch?v=NrYJE1sFVd8)

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i-D interviews Tokyo’s genderless youth, giving an insight into how gender is a social construct. 

#fashioncontext #fashion context