#brand reputation

[dlstmxkakwldrlarchive]

[ARTICLE] ONEW ranked first on the boy group individual member brand reputation, Minho ranked fifth, Taemin eleventh and Key sixteenth!

SHINee Onew was found to be liked by 11% of people in their teens, 28% in their 20s, 31% in their 30s, 21% in their 40s, and 9% in their 50s. In terms of gender 28% of men and 72% of women are his fans.

Minho and Onew are the two male idols that have the most male fans in this list, with 30% and 28%, respectively!

#240407 #shinee #onew #lee jinki #jinki #minho #choi minho #daily update #brand reputation #hard era #articles #kibum #taemin

[jimin-updates]

Jimin tops Brand Reputation for

November!

👑

#jimin #park jimin #brand reputation

[lokisasylum]

OUR KING BACK ON HIS RIGHTFUL THRONE AT #1👑⚔️!

FINALLY FINALLY, JIMIN BACK WHERE HE BELONGS!

And by doing so he extends his record as the only idol in history to be #1 for 25 months in total! 🥳

#KING JIMIN #CONGRATULATIONS JIMIN #Brand Reputation #jimin #park jimin #bts jimin #bts #jiminie #pjm #bangtan

[akookminsupporter]

jimin and jungkook ranked #1 and #2 in brand reputation ranking for individual boy group members for october!

Our power duo!

#JM #JK #jimin #jungkook #brand reputation

[reputationchampions]

Brand Reputation Protection - Reputation Champions

Trust Reputation Champions as your loyal partner in brand reputation protection Our seasoned experts understand the significance of securing your success in the digital age. With visionary strategies and watchful monitoring, Reputation Champions ensures comprehensive brand reputation protection. Choose Reputation Champions – your partner in maintaining a flexible and positive online presence. Elevate your brand and guard its reputation with the trusted expertise of Reputation Champions.

#Brand Reputation Protection #Reputation Protection #Brand Reputation #Brand Protection

[imarketer4udma-blog]

Marketing case study: iM4U drives logistic business to the top USA companies

Success in trucking depends on how well logistics and marketing work together, not just transportation. This specialized niche, a linchpin of global trade, necessitates innovative approaches to carve out a distinctive identity. One of our clients began with a single truck and a garage. They grew by treating customers well and being fair to employees, fueling their success story. A pivotal partnership emerged in November 2018 when our agency collaborated with them. Together, we bolstered their marketing strategies and harnessed their logistical expertise. The outcome? A notable placement among the top 5000 US companies, with a strong rank of 1910. This is all about demonstrating how good marketing and strong logistics can come together to bring success.

iM4U plan for marketing promotion

We created our marketing plan to elevate our client's integrated marketing strategies and attract more drivers to their company. The primary goal was to enhance the effectiveness of these strategies. The strategy focused on gaining insights into creating effective marketing tactics for a logistics company, including selecting appropriate channels for implementation. The plan's implementation encompassed several key steps: 

devise a structured plan to boost the marketing team's performance;

achieve essential metrics;

analyze the logistics market in the USA;

conduct competitor analysis;

formulate a brand promotion strategy;

enhance brand reputation;

identify suitable promotion channels;

sett a marketing budget for the year;

craft a roadmap for brand promotion.

Concurrently, the marketing consulting aspect of the plan aimed to make important processes in our client's company more organized and efficient. This involved optimizing team performance and creating mechanisms to monitor departmental efficiency indicators, resulting in an overall enhancement of operational efficiency.

More information in our article “How to find your target audience for your business”.

Challenges we faced and how did we overcome them

In the context of the trucking and logistics industry, our client faced a series of distinct marketing challenges that required strategic solutions. 

To stand out in fierce competition, they needed a special value proposition. They achieved this by highlighting advantages like quick deliveries and round-the-clock support. 

Overcoming driver recruitment hurdles involved highlighting a family-like atmosphere and driver-centric policies. 

To gain trust, they showed their no-damage guarantee and a track record of successful deliveries.

They managed to adapt to changing technology and cover vast areas by showing their tech expertise. They tailored messages for different regions.

They tackled complex services and followed regulations by using clear messaging and prioritizing safety. 

Despite cost constraints, a judicious budget allocation ensured high-impact integrated marketing campaigns. Through collaborative efforts, our IM4U Digital Marketing Agency assisted the client in surmounting these challenges, creating a robust marketing strategy tailored to the unique demands of the industry.

Implementation stage

We developed a comprehensive marketing plan and then executed it effectively. 

Our strategy included showcasing successful deliveries through engaging social media posts and informative blog articles on the company's website. By using data-driven insights, we created personalized email campaigns that generated valuable leads. We met clients at events, used testimonials, and case studies to build trust. 

All of this made our client more well-known, trustworthy, and appealing to drivers. We also enhanced the company's reputation and attractiveness to potential drivers, positioning them as a top choice in the competitive market. 

These multifaceted tactics collectively positively impacted the client's business growth and success.

Results and achievements

Our collaborative marketing endeavors have yielded impressive outcomes and accomplishments within the trucking and logistics industry. Through careful execution, operational expenses decreased significantly by 22%, driven by a more organized structure. Notably, cost per lead reduced impressively by 30%, showing strategy success.

A year-long plan optimized the budget, while a defined marketing department structure improved efficiency. These accomplishments relied on consistent growth, expanding the company's scale by 1.5 to 2 times each year, even during US economic challenges. Additionally, a monthly influx of 10 new drivers underscores our prowess in driver attraction.

Recommendations for logistic businesses

In this situation, our campaign excelled by efficiently organizing operations, reducing costs by 22%. Additionally, we lowered lead costs by an impressive 30%.

From this case study, we learned valuable lessons, especially about tailoring personalized marketing for clients and drivers. We created and implemented data-driven email campaigns, showcasing the strength of our integrated marketing strategy. Equally important, this approach consistently drove business growth, even during economic challenges, due to our operational excellence.

Conclusion

The success story of a truck driving company exemplifies the fusion of marketing and logistics, fortified by a meticulously crafted and executed integrated marketing plan. By emphasizing swift deliveries, driver-centric policies, and damage-free guarantees, they stood out. Personalized email campaigns, engaging content, and trust-building tactics elevated their reputation. Remarkably, operational costs fell by 22%, lead costs by 30%, and the company scaled 1.5 to 2 times annually despite economic challenges. This case showcases the power of strategic collaboration between marketing and logistics, driving growth and resilience through a well-devised marketing plan.

How to promote your local business - call IM4U agency to get an answer!

Unlock success for your local business! Contact IM4U Integrated Marketing Agency today for tailored solutions. Elevate your brand, reach more customers, and thrive in your community. Don't wait, call now!

#logistics business #Marketing case study #IM4U agency #Top USA companies #Trucking success #Innovative approaches #Marketing strategies #Distinctive identity #Customer satisfaction #Fair employee treatment #Pivotal partnership #Logistics expertise #Top 5000 US companies #Marketing promotion plan #Integrated marketing #Marketing tactics #Suitable channels #Brand promotion #Brand reputation #Marketing budget #Operational efficiency

[onlinereputationrepair]

Business Reputation Defender & Review Management Solutions 

Watch business ORM and review reputation repair solutions on YouTube.

#business reputation management #business review #reputation defender #review management #reputation management #brand reputation

[researchers-me]

Customer Satisfaction Survey | Consumer Insights Research in UAE

Want to conduct Customer Satisfaction Surveys or consumer insights research? Boost your customer experience, happiness & loyalty with Researchers in Dubai, Abu Dhabi.

#Customer loyalty #Service delivery #Product optimization #Employee training #Feedback analysis #Customer retention #Brand reputation #Consumer behavior #Customer needs #Business growth

[jenniesource]

Girl Group Member brand ranking, January 2023 - #2 JENNIE

#jennie #jennie kim #blackpink #230115 #brand reputation

[joysooyoungie]

Joy ranked #1 in Brand Reputation for Individual Girl Group Members, with over 3 million points. This is Joy’s 5th time being #1 in Brand Reputation.

#red velvet joy #joy #park sooyoung #kpop #red velvet #brand reputation #text #i don't give much thought about br but it's nice to see either way

[adgcraftcommunication]

#brand crisis communication #brand crisis management #crisis communication plan #crisis management #public relations crisis #brand reputation #controversy #customer trust #proactive communication #public relations #pr agency in noida #best pr agency in india #pr agency #best pr agencies in india #pr agency for startups in india #pr agencies in noida #best pr agencies in noida #pr

[jimin-updates]

Jimin ranks at 7 on the Idol Individual Brand Reputation Ranking for April!

Wondering what this is and how you can help? Check out our explainer!

#jimin #park jimin #bts jimin #brand reputation

[lokisasylum]

Imagine being inactive while serving your country in the military and still ranking No.7 in BR 😎

Not only ranking no.7, but being the only member from your group too.

#jimin #park jimin #bts #bts jimin #pjm #jiminie #bangtan #Brand Reputation

[ntiertechblogs]

I. Introduction A. Setting the Context: The Importance of Reputation in Social Media In today's digital age, social media has become a cornerstone of communication and interaction for individuals and businesses alike. It serves as a powerful platform for building and maintaining reputation, as perceptions can be shaped by the content shared, interactions with followers, and responses

#social media #reputation management #social media crisis #reputation recovery #brand reputation #social media marketing

[nat20marketing]

Hello fellow marketers! Welcome to this week’s Nat 20 Marketing on brand reputation management.

Brand reputation goes hand in hand with marketing. While a good marketing campaign can certainly bring a positive impact to a brand, it is so easy for brands to mess up these days and lose a considerable amount of their reputation because information can quickly go around and beyond the community depending on how big the brand is and what social media platforms are involved in the transmission.

Reputation itself means the opinion and beliefs of others on a certain thing, be it another individual or a brand. I’d like to think reputation is something that can be earned and lost based on the decisions made by other people. A popular influencer or public figure can lose the respect of their fans if they make the active decision to commit horrible acts, like predatory behavior, which we see almost all the time these days. A brand can lose its reputation because of a bad marketing campaign, unfavorable company policy changes for the stakeholders, or even more serious cases like bad work ethics or company culture.

For this week’s blog post, I want to showcase some recent cases of decent reputation management efforts demonstrated by big companies, and a couple of bad ones so we can all learn what not to do. Before we dive in, I would like to talk about the concept of “cancel culture” lightly.

A familiar phrase: Cancel Culture.

For those who frequent social media, “cancel culture” is no strange term. When influencers commit some kind of atrocity, the victims come out and in the next moment, the public will already be “canceling” the people involved in the scandals. If it’s a brand that is in the middle of the hot waters, then we will find posts encouraging boycotts and suggestions for alternatives.

The process of cancel culture always starts with someone calling out bad actions by another person or brand. Sometimes, it takes a long time before this process is even started, and usually, these callouts are backed with screenshots of evidence, audio clips, and videos.

The issue with cancel culture is that most of the time people tend to side with the victim, who is usually the person calling out the case. Until proof countering the claims is provided, people continue to circulate the original claims and spread them widely via the Internet on different platforms. Here comes my two questions for everyone, marketers and PR managers as well: how often do people really cross-examine such evidence to determine their authenticity and how should companies react when such claims become accessible to the public?

I admit that there just seems to be no single solution to how companies should react when negative allegations surface since it is always different between cases, but I do believe that there are just some things we can learn from examples of the past. To keep things up-to-date, I’m going to use some relatively fresh examples from 2023 to 2024.

Now, let’s look at a couple of examples to learn what not to do.

I’m sure by now you know I like to use examples from the game development industry. One of my favorite genres is farming life simulator. With Stardew Valley being my favorite game of all time, I have inevitably gotten curious about what the developers are up to over time. Arthur Lee, also known as Mr. Podunkian online, recently made an X post calling his previous employer, Eric Barone, out for not properly crediting him in Stardew Valley and came out with allegations of harassment that originated from his previous employer. If we scroll down to the comment section, we see people questioning why Lee didn’t simply just reach out to Barone and settle the problem privately. Lee’s effort is later questioned by fans as to whether it is merely an attempt to draw attention to his own game and shed bad light on Stardew Valley and Barone. To remain objective for the sake of this blog, I think this is not only a risky but also unethical way of gathering recognition. Should his allegations of harassment later be proven to be baseless or false, he will lose respect from his supporters and his game’s reputation will suffer as a result. In short, I strongly do not recommend putting someone else under the bus, especially one you used to work for, as a mean to promote your own products and services down the line.

The next example is related to DND and mainly the game’s publisher, Wizards of the Coast. The publisher attempted to revise its Open Game License (OGL) terms in 2023 but the revision was leaked to the public before it was made official. When the industry and the fans learned of the changes, they realized the new OGL would become majorly unfavorable for those who were creating content for DND. Wizards of the Coast was hoping to get a cut from monetized content through royalty fees after a certain threshold. The publisher was also looking to claim the right to use all OGL content in any way the publisher would see fit. These changes caused widespread outrage from the community and the industry. The backlash was so severe that the publisher later responded in a blog post with an altered version of the new OGL. In the end, the overwhelming negative reaction from the community resulted in the publisher completely stopping its attempt to change its OGL terms.

I’d like to point out that brands need to stay in touch with their customers closely at all times so they can make good strategic decisions. What Wizards of the Coast did can be viewed as a company losing sight of what makes its brand good and well-loved by its customers and supporters. Customers are critical stakeholders to all B2C businesses. Overlooking their interests entirely can ruin a company’s reputation in seconds with how fast information goes around these days.

That's enough for bad examples, how about some better efforts on reputation management?

We all know that being fired sucks. We all get upset when we learn that people we look up to are affected by sudden unemployment. Riot Games laid off many of its employees a few months ago. Riot Games knew that its community would be highly interested in the prospects of these affected individuals since many of them were from the creative team and they had designed well-loved content for the company’s two big games. So, to help the community feel a bit better, Riot Games released a news post listing all the compensations and support the staff who were going to be laid off would be receiving. While there were some complaints from the employees, Riot Games tried to mitigate the impact as much as possible by being transparent and supportive, going above and beyond to help its employees find new jobs. While I cannot say how effective the support system is in the end, I would like to say Riot Games tried its best to maintain its reputation as positively as it could.

As a digital artist myself, I’d like to think that my go-to brand for drawing tablets is Wacom, despite having owned only one tablet so far. I like Wacom’s products for their durability and quality. If I'm buying a new tablet in the future, I will most likely be looking at Wacom products first before comparing other brands. So what exactly about Wacom here? Earlier this year, Wacom was accused of using AI-generated images in their promotional materials. For a brand that sells drawing tablets with its primary target audience being artists, while Wacom should’ve been extremely vigilant with the materials the company uses in its advertisements and social media posts from the very start, Wacom made a public statement addressing the community’s concern and accepting responsibility for the oversight. This is an example of an appropriate response to controversy and criticism.

Businesses need to remember what goes out to the public directly reflects the public opinion of the brand. If a business’s reputation is lost, it is extremely difficult to rebuild the tarnished trust and goodwill depending on the severity of the situation and the follow-up responses. Mistakes are a part of human nature at the end of the day, but learning how to take accountability and say the right thing is critical to a brand’s success.

With that, I’d like to announce that the next blog post will mark the journey’s end for Nat 20 Marketing. I am quite excited to meet with you all one last time. Until next week, cheers!

#integrated marketing communications #brand reputation management #brand reputation #public relations #digital marketing #traditional marketing #marketing #business

[sarahboyerdigiexpert]

Behind the Scenes: A Day in the Life of a Social Media Community Management Agency

In today's digital age, social media plays a pivotal role in the success of businesses and brands. It's the virtual hub where customers interact, share their thoughts, and form communities around their favorite products and services. Behind the scenes of this dynamic virtual world, a Social Media Community Management Agency works tirelessly to ensure seamless communication, engagement, and customer satisfaction. In this article, we'll take a deep dive into a day in the life of one such agency, exploring the intricacies and challenges they face in the ever-evolving realm of social media.

Introduction: The Role of Community Management

Before we delve into a Social Media Community Management Agency's daily routines, let's understand the significance of their role. Community managers act as the bridge between brands and their online audiences. They nurture relationships, handle customer inquiries, manage feedback, and keep the online community thriving.

Early Morning: Getting Prepared

The day begins early at the agency. Community managers arrive at their virtual offices with their favorite caffeinated beverages, ready to tackle the day. They start by reviewing the social media calendar, assessing upcoming campaigns, and analyzing the engagement data from the previous day.

Setting Priorities

One of the first tasks is to set priorities for the day. They identify critical customer inquiries, potential crises, and areas where proactive engagement can enhance brand reputation.

Morning: Engaging with the Community

With priorities set, the community managers dive into action. They respond to comments, messages, and mentions across various social media platforms. This involves providing informative responses and maintaining a friendly and approachable tone.

Crisis Management

In case of any emerging issues or negative feedback, the team swiftly implements crisis management protocols. Addressing concerns promptly is essential to prevent them from escalating.

Midday: Content Creation and Scheduling

Community managers focus on content creation and scheduling as the morning rush subsides. They curate engaging posts, design eye-catching graphics, and plan the content calendar for the coming weeks.

Audience Engagement Strategies

Managers brainstorm and implement creative engagement strategies such as polls, contests, and interactive posts to keep the community active.

Afternoon: Analyzing Data and Reporting

The agency pauses in the afternoon to analyze the data collected throughout the day. This involves studying engagement metrics, tracking ongoing campaigns' success, and identifying improvement areas.

Data-Driven Decisions

Community managers use data-driven insights to make informed decisions. They adjust strategies, allocate resources, and fine-tune their approach based on what works best for the audience.

Late Afternoon: Team Collaboration

Team collaboration is vital for a Social Media Community Management Agency. Managers hold meetings to brainstorm ideas, share feedback, and align their efforts.

Continuous Learning

Staying updated with the latest social media trends and tools is a constant effort. Managers dedicate time to learn and adapt to the ever-changing landscape.

Evening: Wrapping Up and Monitoring

Community managers ensure that all pending messages and inquiries are addressed as the day winds down. They set up monitoring tools to keep an eye on any late-night activity.

Reporting and Documentation

Before logging off, managers prepare reports detailing the day's activities, highlighting achievements, and flagging any unresolved issues for the next day.

Behind the scenes of a Social Media Community Management Agency is a world of ceaseless engagement, data analysis, and strategic planning. The unsung heroes maintain the brands' online presence, ensuring that customers feel heard, valued, and connected.

#Social Media Marketing #Digital Strategy #Community Management #Online Engagement #Brand Reputation