BootHunter talks with founder of Mark Albert Boots, Mark Barbera, here is some of the story behind this growing American footwear company.
BH – What would you say were the greatest benefits of Launching through Kickstarter?
MB – Kickstarter allowed me to start Mark Albert on a true shoestring budget. I had worked as a landscaper for a couple of summers, and I used $300 of money I had saved to hire my buddy to make the video. The reason behind the Kickstarter itself was to fund the first run of Chelsea boots because the factory had set an initial order minimum that was about $10,000 which I clearly did not have as a 19 year old college student – so Kickstarter was really my only option.
BH – You were inspired at a young age (6th grade) to customize shoes and it was your great grandfather who inspired you. How would you finish the statement, “A fine handcrafted pair of leather boots represents..?“
MB – Not only creativity, but also incredible craftsmanship that cannot be learned overnight. Making a pair of shoes from the ground up requires the know-how to expertly operate machines in over 150 steps from the cutting of the leather to the finishing of a pair.
BH – As with the growth in popularity and completion in the denim market, boots are having a renaissance of sorts. Why do you think this is the case?
MB – It’s interesting because when I got into this industry, I was not a boot guy. I had no idea what the difference was between Goodyear Welt or Blake Rapid, etc. I think that today because of Instagram and platforms like Reddit, many consumers are more informed than ever before about boots and those who appreciate any craft can really become enthusiasts once they realize just how much of an art form boot making is. However, today, a lot of brands are popping up left and right following the likes of Taft. To be completely honest, anyone can fly to Portugal or Spain, choose a stock pattern from a factory, pick some stock leathers and call themselves “designers.” Conversely, the barrier to entry in the domestic footwear industry is much much higher – many of the remaining factories do not have the resources to accommodate small private label brands, and I literally am only in the position I am because I live 5 minutes away from the factory where I design, prototype and assemble each pair in real-time, rather than just waiting a couple weeks for samples to arrive.
BH – You focus more than anyone we know on the workers who craft your boots, what influenced you in your desire to integrate their story in your brand and products?
MB – The factory I work with is such a hidden gem, in that most people in our small town (population 8,000) do not even know it exists. This is completely intentional. The owners and workers have been doing it the old school way for so long that it is truly like a family, and it takes time for an outsider to come in and feel comfortable with everyone. To me, it is completely genuine and natural to highlight these fine men and women because I spend each day, 7-4:30 with them as I also work full-time running design and sales for the factory’s in-house brands. I feel that it is so important to tell their story mainly because they do not realize how incredibly badass and skilled they actually are – for example, I am pretty handy and the first time I tried running some machines, I completely butchered the boots I was working on. I just think its so cool what they do day-in and day-out and they deserve to be recognized as artisans, not just factory workers.
BH – You work with influencers such as BootHunter, how important and why do you consider these types of relationships in your growing your brand awareness and sales?
MB – Much like the factory, the “boot community” if you will, is a lot like a family. Today, the value that engaged followings on social networks like Instagram and Facebook brings to a business is unparalleled. Having real relationships with influencers is worth its weight in gold and it also should be genuine – a lot of brands just assume that sending random products to influencers will make them get behind your products, but its cool because consumers can totally tell when influencers actually support a brand or are just being paid to advertise. Those influencers who I work with are genuine dudes who appreciate quality, so I appreciate their expert feedback alone without the added value of the advertising they do on their profiles. I think that with how quickly retail is changing; brands that grow these types of relationships will have far more staying power than those brands who neglect leveraging influencer networks.
BH – I see that you were inspired to develop your first boot, a Chelsea, by your own search for an affordable and well-crafted example on the market. How do you develop your design ideas such as the Outrider Boot?
MB – Almost all of my newer designs are inspired by the past. I have piles of catalogs from our factory dating back to the 1980s, so I usually find a boot silhouette I like, scour the factory for the paper patterns or the cutting dies, cut my own pieces then meet with our head seamstress. She has worked in the factory for literally 53 years – she is the only one who remembers most of these heritage patterns and how to sew them. Once the framework is in place, I will run a sample pair to work out any kinks. Once the first sample is done, it’s usually a matter of me making the boot modernized with leathers, hardware and outsoles. It’s a truly hands-on design and development process from start to finish. As a designer, having this knowledge of the actual process gives me a huge advantage because I can tell which styles / components will work or give us trouble before starting which saves a lot of time and money.
BH – How would you describe American heritage?
MB – Growing up, I was a history buff. I used to watch the History Channel for hours, particularly programs about WWII and what I consider to be the Golden generation. My grandfather is an example of this type of grit. Folks back then were just darn tough. They worked for what they had and things seemed to be very cut and dry. My grandfather on my Mother’s side was a butcher and immigrant from Hungary. He took pride in his work. In speaking with our older seamstresses at the factory, many of their mother’s were seamstresses as well; they were raised to take incredible pride in their work. Products back then were made to last because they were consciously crafted by folks who brought that pride into what they produced. I feel that this pride is true American heritage and I hope that my products can reflect the pride of the men and women who make them.
BH – What makes an American Boot uniquely desirable?
MB – Mainly, the construction methods and to men, the women and me who are making them. I do not feel that every aspect of foreign-made footwear is inferior. For example, I have seen Indian-made boots with almost perfect upper stitching – probably cleaner than some of my products. Most foreign factories actually have superior and newer machines than most domestic factories. However, it’s a shame because they take that upper and glue the sole on- which immediately makes that product inferior because it will fall apart. Most American-made factories still use the same techniques that were used in that Golden era, like the Goodyear Welt, which makes for products that truly last. This combined with the simple fact that domestic-tanned leather is usually better quality because of the selection of domestic hides being heavier weight creates products that are built to last.
BH – Where do you see your brand and those who make them in the next two to three years?
MB – I hope to be an owner of the factory in the next couple years and continue to push the limits of my creativity to create products that will continue to provide for my amazing family of workers at the factory.
BH – What’s your definition of business success?
MB – I have a lot of successful siblings and family members, and the most important lesson I have learned by watching them is that money does not equate to happiness. Sure, in order to be a business as a going-concern, you must be conscious of margins but I can almost guarantee that if you are solely profit-driven, you will not find happiness or meaning in your work. I am so lucky to be in a situation where I truly love what I do, I love the challenges, and I am used to the uncertainty by now. I suppose my definition of business success is pretty cliché but true, do what you love and you’ll never work a day in your life.
THANK YOU MARK! … BOOTHUNTER
To Check Out Mark Albert Boots For Yourself, Click Here…
Leather Runs In The Family… Mark Albert Boots
BootHunter talks with founder of Mark Albert Boots, Mark Barbera, here is some of the story behind this growing American footwear company.
Leather Runs In The Family… Mark Albert Boots BootHunter talks with founder of Mark Albert Boots, Mark Barbera, here is some of the story behind this growing American footwear company.
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