#SmallBusinessWin

[ngagepage]

How Switching to NGAGE PAGE Saved a Local Business Thousands in Marketing Costs

The Challenge: An Expensive Marketing Misstep

Meet 'Bella's Boutique,' a charming local shop known for its unique fashion finds. Despite its popularity, Bella's struggled to expand its customer base. The owner, Sarah, decided to hire a well-known marketing agency, hoping to boost online visibility and sales. The agency promised results, using a mix of pay-per-click advertising, extensive SEO campaigns, and social media marketing.

However, after six months and over $15,000 spent, the results were underwhelming. Sarah noticed a marginal increase in online traffic but not enough to justify the costs. Worse still, she was overwhelmed with the complexity of the marketing strategies, which required constant monitoring and adjustments.

The NGAGE PAGE Solution

That's when Sarah was introduced to NGAGE PAGE. We analyzed Bella's Boutique's situation and found that their target market was local, and most customers preferred a quick, hassle-free way to connect with the shop. We proposed a simple yet effective solution: NGAGE PAGE coupled with a targeted Local SEO setup.

Cost-Effective and Simple

The total cost? Just $1,050. This included setting up an NGAGE PAGE - a one-stop digital hub for all of Bella's contact details and essential information. We also optimized her business for local searches, ensuring her shop popped up when locals searched for fashion boutiques.

No Hassle, All Results

The best part? Sarah didn't have to worry about monitoring complex campaigns. Our team handled everything from start to finish, offering one year of free hosting. She could focus on what she loved – running her boutique.

The Impact: Immediate and Significant

Within weeks, Bella's Boutique saw a surge in local foot traffic. Customers mentioned how they found the shop easily online and loved the convenience of NGAGE PAGE. Sarah saw a clear return on her investment, unlike her previous marketing forays.

Why NGAGE PAGE and Local SEO?

Targeted Reach: Local SEO ensures businesses like Bella's are seen by the right audience.

Cost Efficiency: A fraction of the cost of traditional marketing with higher ROI.

Ease of Use: No daily monitoring or complex adjustments required.

Quick Setup: Going digital doesn’t need to be time-consuming.

Conclusion: A New Era for Local Businesses

Bella's Boutique's story is not unique. Many local businesses get entangled in expensive marketing strategies that don't align with their needs. NGAGE PAGE offers a tailored, cost-effective solution that brings real results. It's time for local businesses to rethink their digital strategy and embrace simplicity and efficiency.

#NGAGEPAGE #LocalSEO #MarketingSuccess #SmallBusinessWin #DigitalMarketing #CostEffectiveMarketing #LocalBusinessGrowth #SEOStrategy #BusinessTransformation #MarketingSolutions #SaveOnMarketing #SmartMarketing #EfficientMarketing #RetailMarketing #EntrepreneurTips #BusinessInnovation #MarketingCaseStudy #SuccessStory #SMBs #BusinessGrowthStrategies

[smallbizworkingcapital]

🔆 Shining a spotlight on this amazing construction company that secured $325,000 in funding to embark on an exciting new venture - the solar industry! ☀️💰 Let's give them a round of applause for taking big leaps toward sustainability and making waves in the world of green construction. 🌿🏗️ finance

#SmallBusinessWins #GoingGreen #FundedSuccess smallbizworkingcapital #smallbusinessworkingcapital #workingcapital #businessfunding #smallbusinesses

[handmadebycatkin]

A huge thankyou to all my wonderful customers, friends, family and supporters.... Because HbC reached a new milestone today. Today the store passed 500 sales! Thank you to everyone who has purchased something, given me their time, advice, support and encouragement so far. This is all possible because of you! 💕 Thank you to everyone who supports me by buying my creations! You give me the validation and sense of purpose that is often missing from my life when my health problems get in the way of living normally. Thank you so much and I hope you'll keep supporting me and helping the store to grow even bigger! I'll keep making all the things you love and more! #th#thankyoucanberra #thankyouforsupportingsmallbusiness #thankyouforthesupport #thankyousomuch #thankyou #thankyouforeverything #thanks #grattitude #gratitude #grateful #givingthanks #appreciate #appreciation #supporthandmade #handmadebycatkin #shopmilestone #smallbusinesswins #smallbusinesscanberra #smallbusinesssupport #livingwithdisabilities #livingwithdisability #thrivingwithdisabilities #thriving #wins #smallwins #milestone #canberrasupportlocal #canberracreatives #canberrasmallbusiness (at Ngunnawal Country) https://www.instagram.com/p/CmBW8MUyvPO/?igshid=NGJjMDIxMWI=

#th #thankyoucanberra #thankyouforsupportingsmallbusiness #thankyouforthesupport #thankyousomuch #thankyou #thankyouforeverything #thanks #grattitude #gratitude #grateful #givingthanks #appreciate #appreciation #supporthandmade #handmadebycatkin #shopmilestone #smallbusinesswins #smallbusinesscanberra #smallbusinesssupport #livingwithdisabilities #livingwithdisability #thrivingwithdisabilities #thriving #wins #smallwins #milestone #canberrasupportlocal #canberracreatives #canberrasmallbusiness

[migsgarcia4]

To anyone out there who's having second thoughts.. just trust your gut and do it! . #socialmarketing #smallbusinesswins #bossbabesinbusiness #socialmediaexperts #socialmediatipsandtricks https://www.instagram.com/p/CCrcx9WjVoW/?igshid=zyjsec7h1jan

#socialmarketing #smallbusinesswins #bossbabesinbusiness #socialmediaexperts #socialmediatipsandtricks

[halfpintprint]

Did you know I also sell some of my cards on thortful.com? This ‘I am 5’ card has reached 113 sales this week 🥳 #thortful #thortfulcards #thortfuldragonsden #greetingscards #smallbusiness #smallbusinesswins #supportsmallbusiness #justacard #crocodilecards #iam5 #iam5cards #diggertrucks #childrensillustration (at Northampton, Northamptonshire) https://www.instagram.com/p/B-MnPUEJojc/?igshid=16fh8y53or7lb

#thortful #thortfulcards #thortfuldragonsden #greetingscards #smallbusiness #smallbusinesswins #supportsmallbusiness #justacard #crocodilecards #iam5 #iam5cards #diggertrucks #childrensillustration

[mediacalling]

3 Facebook Search Tips You Might Not Know About

Can Facebook search really help you reach your social media marketing goals? Unlike Twitter, Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner.

It wasn’t always like this.

Back in 2013, Facebook released a natural language search engine called Graph Search. The tool rolled out over the next year, starting with the United States. Digital marketing publications including Social Media Examiner, Marketing Land and the Moz Blog wrote about its potential.

Yet, when you look for Graph Search today it is mysteriously absent. Most articles about it date from 2013 to 2015.

What Happened to Graph Search?

So what exactly happened? 

Graph Search was revolutionary. It was a powerful, semantic natural language search that tapped into one of the biggest databases of people on the planet, pulling information from posts and personal profiles.

You could search for people and posts based on specific correlations. Recruiters could try a string like “software engineers who live in Boston, graduated MIT, and like Python.” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.”

The results were both incredible and creepy. In the early days, Graph Search had very little filtering. Many saw this as an invasion on privacy. Privacy concerns aren’t a new thing on social media but posts like this one showing the dark side of the search functionality took them to the next level.

Life after Graph Search

These days, if I try typing in a  search string like “people from Boston who like ice cream and chocolate,” I’m greeted with a sad face and zero results. 

I know that there are people from Boston who love these things but Facebook will no longer help me find them.

Part of this is because Facebook quietly killed some of Graph’s functionality and replaced them with the search we’ve got today. Plus, Facebook users are becoming more discerning. We are using tighter permission controls and limiting access to information.

Using Facebook Search Today for Your Business

Although Facebook Search is definitely a “light” version of what it once once, marketers can still use it effectively.

1. Market research

You can still use natural language strings to find people who like certain pages. Let’s say you’ve found that 50% of your ideal client base tend to love HubSpot.

You can try a search string like “people who like HubSpot” to find some of those people and check out what other interest they have. Facebook will show you the results in tiers, starting with your friends who like Hubspot, friends of friends who like Hubspot and finally ending with strangers.

Facebook search is designed to help you find information that’s relevant to you and your social circles first, before moving outwards.

Why is this great for marketers? You can use it for a few different research exercises, including:

Checking out the competition. Use the results to find out what other interests they have that you can tap into.

Building up your ideal client avatar. Search the interests you know they’ve got and find out what else they are into. This is really useful for building up targeted Facebook ad campaigns.

2. Competitive analysis

There are some great ways to spy on your competition using Facebook. You can use the “pages to watch” feature or just like them on Facebook and study their posts. But, using Facebook search can help you take your fledgling James Bond skills to next level, no tuxedo required.

Just type in the name your competitor along with a term you are interested in learning more about.

If you are running a promotional campaign for a sustainable retail business you can research how competitors like Everlane market their sales. The search results will bring posts from the brand, from fans mentioning the brand in a public place as well as posts and articles about it giving you a much deeper insight than scrolling through their page. On top of that, you can search posts by year and study how their strategy has evolved!

3. Hashtag research

Hashtags aren’t just for Twitter and Instagram. You can use Facebook to check out who is using specific hashtags, how they use them and how audiences respond to them.

The #smallbusinesswins hashtag brought up a surprising number of publicly available posts.

Start with your current list of hashtags or some of your favorites from other platforms and see how they are doing on Facebook. This can be a great way get exposure for more of your posts and give your Facebook page a little boost.

Using Facebook Search the Right Way

Graph search was incredibly powerful but its scope was a little problematic. There is such a thing as being able to find too much information. Some people have tried to revive it through third party apps but to be honest, I’d advice staying away from those. It’s best to only access the information your customers actually want you to see. Anything else can cross that fine line and shatter trust.

Facebook’s new search is more moderate, largely built to help users make the most of their Facebook experience and find old posts and photos easily. But, with a bit of patience and some know-how, social media marketers can use this iteration of search to get to know their ideal clients even better and run stronger campaigns.

Which of these Facebook search tips are you most apt to try? Let us know in the comments!

The post 3 Facebook Search Tips You Might Not Know About appeared first on Agorapulse.

3 Facebook Search Tips You Might Not Know About posted first on http://ift.tt/2qbaJ0t

[socialscooppage]

3 Facebook Search Tips You Might Not Know About

Can Facebook search really help you reach your social media marketing goals? Unlike Twitter, Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner.

It wasn’t always like this.

Back in 2013, Facebook released a natural language search engine called Graph Search. The tool rolled out over the next year, starting with the United States. Digital marketing publications including Social Media Examiner, Marketing Land and the Moz Blog wrote about its potential.

Yet, when you look for Graph Search today it is mysteriously absent. Most articles about it date from 2013 to 2015.

What Happened to Graph Search?

So what exactly happened? 

Graph Search was revolutionary. It was a powerful, semantic natural language search that tapped into one of the biggest databases of people on the planet, pulling information from posts and personal profiles.

You could search for people and posts based on specific correlations. Recruiters could try a string like “software engineers who live in Boston, graduated MIT, and like Python.” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.”

The results were both incredible and creepy. In the early days, Graph Search had very little filtering. Many saw this as an invasion on privacy. Privacy concerns aren’t a new thing on social media but posts like this one showing the dark side of the search functionality took them to the next level.

Life after Graph Search

These days, if I try typing in a  search string like “people from Boston who like ice cream and chocolate,” I’m greeted with a sad face and zero results. 

I know that there are people from Boston who love these things but Facebook will no longer help me find them.

Part of this is because Facebook quietly killed some of Graph’s functionality and replaced them with the search we’ve got today. Plus, Facebook users are becoming more discerning. We are using tighter permission controls and limiting access to information.

Using Facebook Search Today for Your Business

Although Facebook Search is definitely a “light” version of what it once once, marketers can still use it effectively.

1. Market research

You can still use natural language strings to find people who like certain pages. Let’s say you’ve found that 50% of your ideal client base tend to love HubSpot.

You can try a search string like “people who like HubSpot” to find some of those people and check out what other interest they have. Facebook will show you the results in tiers, starting with your friends who like Hubspot, friends of friends who like Hubspot and finally ending with strangers.

Facebook search is designed to help you find information that’s relevant to you and your social circles first, before moving outwards.

Why is this great for marketers? You can use it for a few different research exercises, including:

Checking out the competition. Use the results to find out what other interests they have that you can tap into.

Building up your ideal client avatar. Search the interests you know they’ve got and find out what else they are into. This is really useful for building up targeted Facebook ad campaigns.

2. Competitive analysis

There are some great ways to spy on your competition using Facebook. You can use the “pages to watch” feature or just like them on Facebook and study their posts. But, using Facebook search can help you take your fledgling James Bond skills to next level, no tuxedo required.

Just type in the name your competitor along with a term you are interested in learning more about.

If you are running a promotional campaign for a sustainable retail business you can research how competitors like Everlane market their sales. The search results will bring posts from the brand, from fans mentioning the brand in a public place as well as posts and articles about it giving you a much deeper insight than scrolling through their page. On top of that, you can search posts by year and study how their strategy has evolved!

3. Hashtag research

Hashtags aren’t just for Twitter and Instagram. You can use Facebook to check out who is using specific hashtags, how they use them and how audiences respond to them.

The #smallbusinesswins hashtag brought up a surprising number of publicly available posts.

Start with your current list of hashtags or some of your favorites from other platforms and see how they are doing on Facebook. This can be a great way get exposure for more of your posts and give your Facebook page a little boost.

Using Facebook Search the Right Way

Graph search was incredibly powerful but its scope was a little problematic. There is such a thing as being able to find too much information. Some people have tried to revive it through third party apps but to be honest, I’d advice staying away from those. It’s best to only access the information your customers actually want you to see. Anything else can cross that fine line and shatter trust.

Facebook’s new search is more moderate, largely built to help users make the most of their Facebook experience and find old posts and photos easily. But, with a bit of patience and some know-how, social media marketers can use this iteration of search to get to know their ideal clients even better and run stronger campaigns.

Which of these Facebook search tips are you most apt to try? Let us know in the comments!

The post 3 Facebook Search Tips You Might Not Know About appeared first on Agorapulse.

3 Facebook Search Tips You Might Not Know About posted first on http://ift.tt/2rAuuxO

[smallbizworkingcapital]

🎉💰 Check out this incredible success story in small business funding! 💼 This medical equipment sales company just secured $250,000 (No Collateral Needed) to boost their inventory of anesthesia equipment and supplies. 🏥✨ Invested funds = increased success! 👏😁

#smallbusinessworkingcapital #SmallBusinessWins #FundingSuccessStory #MedicalEquipment #smallbusinessfunding

[handmadebycatkin]

One year of handmade by Catkin! HBC is celebrating a year since the store opened. I feel really blessed to have met so many amazing people, to have so many people who have supported me and the store, and to have leaned and grown so much in such a short time. Thank you to everyone who came to our market stalls, made an online order, made custom requests, or just generally cheered us on! Thank you and happy birthday to the shop! #birthday #anniversary #oneyear #thankyouforyoursupport #thankful #catkin #handmadebycatkin #canberra #canberraindie #handmadecanberra #canberrasmallbusiness #aussiemade #aussiesmallbusiness #handmadeaustralia #handmadeincanberra #handmadeinaustralia #handmadesmallbusiness #grattitude #thankyoucanberra #thankyou #shopbirthday #shopanniversary #smallbusinesscanberra #smallbusinessaustralia #smallbusinessgrowth #smallbusinessau #smallbusinesswins #supportsmallbusiness #shopsmall #shoplocal (at Ngunnawal Country) https://www.instagram.com/p/CkYK_iaSjpE/?igshid=NGJjMDIxMWI=

#birthday #anniversary #oneyear #thankyouforyoursupport #thankful #catkin #handmadebycatkin #canberra #canberraindie #handmadecanberra #canberrasmallbusiness #aussiemade #aussiesmallbusiness #handmadeaustralia #handmadeincanberra #handmadeinaustralia #handmadesmallbusiness #grattitude #thankyoucanberra #thankyou #shopbirthday #shopanniversary #smallbusinesscanberra #smallbusinessaustralia #smallbusinessgrowth #smallbusinessau #smallbusinesswins #supportsmallbusiness #shopsmall #shoplocal