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Are You Wielding Your Social Media and Blog Like These Fortune 500 Companies?

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research.

The report was part of an annual analysis of the digital efforts of companies on the Fortune 500 list. The researchers examined the social media presences of each firm in 2018 to determine whether it has an active account on various networks. They also looked at whether each company on the list is maintaining a public-facing corporate blog.

Some 98% of Fortune 500 companies have an active account on LinkedIn, the same share as in 2017, the analysis found.

The platform is used most widely because it both helps firms connect with customers/potential customers and because it can be used as a powerful tool for hiring. As the researchers note: “LinkedIn remains the most popular platform [with Fortune 500 companies]. Businesses have set up shop on the site to tell their story, network, stimulate word of mouth, and recruit.”

Twitter is the second most used social network by Fortune 500 brands (91% use; up from 88% in 2017). It is followed by Facebook (89%; up from 85% in 2017), YouTube (77% use), Instagram (63%), and Pinterest (32%).

Instagram adoption by Fortune 500 companies has been rising the most quickly among the social networks examined. The platform has experienced significant increases in its adoption rate every year since 2013, the analysis found.

As the researchers note: “With its constant innovations, Instagram proves to be an important marketing tool for [Fortune 500] companies. The steady increase in usage over the past five years (up 10% from last year), makes it a platform to watch going forward.”

As for corporate blogs, their use by Fortune 500 firms has also been steadily rising. Some 53% of the companies examined now have a corporate blog, up from 42% in 2017 and 36% in 2016.

The researchers theorize that the use of blogs may be increasing in part because they give firms full ownership of content and establish direct connections with audiences.

As the report states: “[Regularly publishing blog posts] creates long-term relationships between businesses and their customers. In addition, as some of the larger platforms struggle with terms and conditions of use, blogs are ‘owned’ by their corporation. No limit can be imposed on length or type of post. No post can be removed or censured. Blogs are unique and may be gaining popularity because of it.”

Ultimately, what emerges from the research is that Fortune 500 companies are bullish about digital marketing: More firms are utilizing more social networks and the use of blogs is quickly growing as well. If the trend holds, this year should bring an even higher level of online engagement by big firms.

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Are You Wielding Your Social Media and Blog Like These Fortune 500 Companies? posted first on http://getfblikeblog.blogspot.com

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The New Facebook Is Coming: What You Need to Know About F8

Armies of developers assaulted the seven kingdoms of Facebook this week as Mark Zuckerberg’s team hosted 2019’s F8—a conference specifically for Facebook developers. While gorging on feasts and drink, the throng heard tell of something amazing, something impossible, something … different.

Zuckerberg shared that, in the history of Facebook, there have been four major redesigns and developments. 2019 will mark the 5th, and is therefore referred to as FB5.

Yet this might be the most pivotal development of all.

FB5 marks a radical shift in how Facebook looks and operates, both on desktop and mobile. Which means that you’re probably freaking out just a little bit right now.

What’s going to be different? How will my spend on the Facebook platform change after today?

More importantly, how will these changes impact businesses and organizations depending on Facebook for reaching their audiences?

We’re going to explore all the announced changes and developments right here! And don’t worry, just because the new Facebook is coming, that doesn’t mean the walkers will get you. We’ve got your back.

We're live from F8! Tune in to watch the keynote!

Posted by Facebook on Tuesday, April 30, 2019

Watch Facebook’s opening keynote for all the news.

Facebook’s New Look

On an aesthetic level, Facebook is going through a re-design that gives it a clean, contemporary look. Given that it’s been many years since any major design change was implemented, this news is both refreshing and jarring to long-time users.

Facebook’s new icon and profile image speaks volumes about the platform’s direction. The changes are subtle yet important. A shift in font and in hue signify an understanding of the necessity of change alongside the need for continuity.

Carried through throughout the desktop and mobile apps, we see a cleaner, brighter Facebook that is, at the same time, simpler. Here’s a shot of Mark Zuckerberg showing off the new design from the stage:

From a design perspective, this direction will have a positive impact on those who spend a lot of time on the platform—something that Facebook has been strongly considering in many ways for the past year.

This predominantly white design also lends itself perfectly to a dark mode that iOS users will appreciate.

Here’s a quick video from Facebook showing off the new design:

Here's a closer look at FB5, including Dark Mode for web, coming soon. pic.twitter.com/Z55iUOdekr

— Facebook (@facebook) April 30, 2019

Facebook’s New Focus

More important to both users and businesses of the platform, though, is the change in News Feed. Because of Facebook’s renewed focus on community and private interactions, we can expect to see a radical change in how the consumption of content and information flows through Facebook going forward.

As Stephanie Liu, a social media strategist who was attending F8 put it, “The idea here is that our friends and family are the core of our social lives and communities is what gives us a sense of purpose and helps us grow in ways that we want.”

Facebook Groups will now be front and center—literally. Access to Groups will be prioritized and content from your Groups will also be surfaced more.

Facebook’s renewed emphasis on Groups.

Now, what the images and videos and announcements have not said is that the News Feed is going away. In fact, a close look at some of the shared imagery shows that there’s still a Home icon and that stream is showing the kinds of posts and status updates we’re used to seeing and creating and sharing.

But is this is the beginning of the end? Only time will tell.

According to Facebook, “People will start seeing some of these updates in the Facebook app right away, and the new desktop site will come in the next few months.”

So some of you may already be seeing the new Facebook app.

Functionally, most of the changes are, not surprisingly, coming to Groups:

New Groups Tab. This has been overhauled to make finding new groups that you might be interested in even easier. And it’s also going to include a feed just for groups. This feed would let you easily see recent activity within the groups you’re a member of (and could potentially replace the News Feed as the default stream).

Easier Group Participation. In addition to seeing more group activity within your feed, you’ll also see more connections among groups and other areas and aspects of Facebook that you’re using, such as Marketplace or Facebook Watch.

Community-Specific Features. There will be new features to help specific kinds of communities better serve their members, such as improved Chat for Gaming Groups, and better interaction during Facebook Lives for buying and selling.

Facebook for Conversation

Ultimately, Mark Zuckerberg wants us to feel safe and secure while using Facebook and, more importantly, while having private conversations. That’s why there’s also a tremendous effort being put into the Messenger platform.

First, the new Messenger is going to be much faster, which will make using it around the world and in low-bandwidth areas even easier.

Second, the new Messenger is going to include end-to-end encryption which means that hackers, the government, and even Facebook itself cannot monitor your private conversations.

Third, the new Messenger is going to include a Friends tab that will help with the interoperability that Zuckerberg promised months ago: the ability to see updates and messages from your friends on other platforms like Instagram or WhatsApp!

“What’s really nice from a business perspective is that you can now reach out to your customers through Messenger across multiple platforms so it makes it a lot easier to scale and service and grow your business.” Stephanie Liu

Finally, Facebook is releasing a stand-alone Desktop app for Messenger to make it easier than ever to participate in text chats as well as voice and video calls.

The New Facebook Is Coming

If you’ve been watching Game of Thrones, you know that the Starks of Winterfell have a family motto: “Winter is coming.” That refers not to the season so much as the cold, dark, plight that comes with dramatic change.

Should you be as concerned about the new Facebook as the seven kingdoms were for the walkers beyond the Wall?

We don’t think so. At least … not yet.

But inevitably, change is coming and the strategies and tactics we used for social media success yesterday will not be as effective tomorrow.

What’s clear today is that Facebook is all about communities, which means you and I should be all about communities. Businesses and organizations today should be using Facebook Groups to foster audiences and build communities. You and your employees can be using existing Facebook Groups to create connections and foster relationships.

The writing is on the wall, so to speak. Make sure your business is prepared.

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The New Facebook Is Coming: What You Need to Know About F8 posted first on http://getfblikeblog.blogspot.com

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5 Facebook Ad Campaign Changes That Improve Your Results and Overcome Ad Fatigue

Every Facebook ad campaign you run will eventually encounter ad fatigue issues. It doesn’t matter who you are or how much you spend on Facebook ads, the algorithm works the same for everyone. (Ad fatigue is when your audience sees the same ads again and again, and becomes less responsive to them.)

Instead of pausing and stopping your ad campaigns, discover what Facebook ad campaign changes you can implement to improve their performance.

How to Identify Ad Fatigue

You can identify ad fatigue by analyzing the change in your ad frequency, the change in your results, and the cost per result.

Your frequency will typically be higher than 3, and your results will have decreased over the last 7 days, therefore increasing your cost per result. You’ll also find your CPM increases, and your quality score and conversion score are below average. (You may want to get a more detailed look.)

Once you’ve identified the campaigns and ads negatively affected by ad fatigue, you can now implement one of the following Facebook ad campaign changes.

1. Change Your Facebook Ad Creative

The first of the Facebook ad campaign changes involves updating your ad creative. This is one of the two different ad changes you can make, but more on the second one later in this article.

Your creative is the ad format including the image or video at the heart of your ad. This is what grabs your audience members’ attention in the Newsfeed, and stops their scrolling.

For example, if you are using a single image format, you can create a new ad with the carousel format or one using the video format and vice versa. By updating the images or videos in your ad, you are presenting something new to your audiences.

When creating your new ad, navigate to your existing ad and duplicate it using the Duplication feature. Once your new ad is in draft, make the change to your ad format or image or video by either selecting one from your library or uploading one from your computer.

2. Change Your Facebook Ad Copy

The second of the Facebook ad campaign changes you can make is another ad change involving changing the copy of your ad. The copy of your ad is the text that appears above your creative.

A copy change is not about changing the offer you present in your ad. It is about changing the way you present your current offer. You could focus on a new product/service benefit or target a new customer pain point in your copy. The idea is to again show your target audiences something new in their Newsfeed.

To make this change, navigate to the ad level of your campaign that you’ve identified as decreasing in performance. Once at the ad level, select your current ad, and click on Duplicate. Duplicate the ad once then in the new draft ad, and make the relevant changes to your ad copy.

3. Change Your Targeting

The next campaign change you can make requires a refresh of your targeting. Here you are changing who you are showing your ads to, as opposed to the previous two changes where you are changing what you are showing your audiences.

The type of new audience you introduce to your campaign will depend on the temperature of audience you are already targeting. The three audience temperatures are: Cold, Warm, and Hot.

Cold audiences consist of Saved audiences featuring interests, as well as Lookalike audiences. Warm audiences include any Custom audiences such as video and page engagement. Hot audiences only feature website custom audiences. These are the highest quality audiences as they consist of people that have already taken a particular action on your website and are furthest along the buying process.

For example, if you are running a campaign that is targeting an interest audience which is “cold”, the audience change would involve targeting either a new interest audience or a Lookalike audience.

If you are targeting a warm audience such as a Video Custom audience, you could change your targeting to showing ads to a Page Engagement audience instead.

Finally, if you are targeting a Website Custom audience, changing an audience at this stage would involve creating a new Website Custom audience with a different audience duration.

The key here is to duplicate the ad set in the campaign and keep the ads at the ad level the same. First, navigate to the Ad Set level of your campaign and select your ad set. Then, click Duplicate and create one copy. Make the targeting change in the new ad set by creating the audience in the audience section or selecting an audience that you��ve previously created.

Finally, navigate to the ad level and use the post ID method to ensure you keep the same ad with the social proof. From the create ad section click on “Use Existing Post” and from the post selection matrix select “Ad Posts” and choose your previous ad.

4. Change Your Objective

The fourth campaign change is changing your objective. Here is where you switch the overall objective to reach a new segment of your existing target audience.

When you choose an objective, Facebook segments people in your audience based on how likely they are to complete the action you are optimizing for. For example, Traffic targets people who are most likely to click on link ads, Video views segments people who watch a lot of video on Facebook.

By switching objective you can improve your campaign results. For example, if you start testing an audience using the Traffic objective and it delivers positive results until you encounter ad fatigue issues, switching the objective to Conversions can deliver better results.

To change objective, navigate to the campaign level and use the Duplicate feature to create a copy of the campaign. From the objective dropdown, select your new objective. Next, keep the ad set targeting the same as well as the ads (by using the post ID method covered earlier).

5. Change Your Offer

The last of the Facebook ad campaign changes you can make is to present a new offer to your target audience. This change combines the ad creative change and copy change. If you aren’t getting any traction with your ads, present a new product or service to your audience.

To do this navigate to the ad level of your campaign and duplicate your ad, as described previously. Then add in the information about your new product or service in the copy, headline, URL and creative. Again, depending on what temperature of audience you are targeting, use the SBA copy method for warm audiences and the RTM Method for hot website audiences.

* * *

Don’t just stop your campaign when you see your results decrease, instead implement one of the Facebook ad campaign changes covered in this article which include: creative, copy, targeting, objective or offer changes.

This refreshes what your audiences see or introduces new audiences to existing ads thereby reducing the impact of ad fatigue and boosting your results.

5 Facebook Ad Campaign Changes That Improve Your Results and Overcome Ad Fatigue posted first on http://getfblikeblog.blogspot.com

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mediacalling · 5 years

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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

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mediacalling · 5 years

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10 Useful (and Fun!) Ways to Use Instagram Stickers

Over 500 million people use their Instagram stickers for brands and personal accounts every single day. And it makes sense why. There are endless ways to use them. (Plus, they’re just so darn fun!)

Instagram stickers open up a whole new world of digital engagement and recognition for brands—regardless of industry or niche. And you can choose from lots of different sticker types, such as:

Hashtag stickers

Poll stickers

Question stickers

Location stickers

Mention stickers

Music stickers

Countdown stickers

GIFs

Emoji sliders

Shoppable tags

In this post, we’ve created a handy list of ways you can use Instagram stickers. But before we dive headfirst into those tips, however, let’s review why Instagram stickers are so great in the first place.

Benefits of Using Instagram Stickers

Engagement

Customers love interacting with your content. Stickers, such as for polls and questions, make talking with your audience easier. Or, at the very least, include them in the conversation. (If you’re stuck on ideas, grab some content inspiration.)

Brand Development

Stickers give brands more opportunities to show off their personalities. Instagram stickers let you share things like music and GIFs that uniquely represent your brand voice. Using them will help make your Instagram stand out among the competition and continue to hone recognition from viewers.

Discoverability

Location, hashtags, and mention stickers make getting found in Stories shared by other accounts easier—whether by an influencer adding your post to a Story or the location of an upcoming live event. The more strategic stickers you add to your post, the greater chance your Story will be seen by new and relevant audiences.

Check out these ways that you can use Instagram stickers for brands to reap those (and many other) benefits.

10 Ideas for Using Instagram Stickers

1. Share context

A picture is worth a thousand words, but sometimes you need to add context clues. A random photo of a crowd standing outside your store doesn’t mean anything on its own. Add an event hashtag sticker on top, though, and suddenly your viewers can access all the photos taken at your special occasion.

2. Set reminders

Of the many Instagram stickers for brands and personal accounts we’ve seen, the set reminders tool is the most practical. Once you put a Countdown Sticker on your Story, viewers can add the event to their calendar and turn on reminder notifications. It’s a great tool for helping your fans keep up with all your awesome events and special offers.

3. Schedule live streams

Use the Countdown Sticker to notify viewers when you’ll be going Live. One of the best ways to get new eyeballs on your streams is by promoting the heck out of the event ahead of time. Because Instagram Stories go hand in hand with Instagram Lives, it only makes sense that you should use them together.

4. Caption live replays and videos

Stories need context (as we’ve already explained). So when you share a replay of a live stream (or even just a regular video) to your account, you can use Instagram Stickers. Hashtag and mention stickers help explain who and what your video is about. And Question or Poll stickers can work as fantastic survey tools for your main topic.

5. Promote time-sensitive events.

Events like one-day-only sales or early bird specials greatly benefit from the addition of Instagram Stickers for brands. In addition to using the countdown timer, brands can also add funny reaction GIFs or emoji sliders to add excitement or call attention to the time crunch.

6. Answer FAQs

Give customers a chance to get their most pressing questions answered with help from Instagram stickers for brands. The question sticker allows for short-form answer responses, so they’ll have a chance to add details if they like. You can then use the mention sticker when you share their questions with the corresponding answer in your story later.

7. Set the mood

There’s no better way to convey a feeling than to use with the right music. (Just ask anyone who has ever proclaimed their love for someone while holding a boombox over their head.) Use the music sticker on your Story to create the vibe. Instagram helps you out with this by offering a music search by category, listing songs for happy, upbeat, and inspirational music, among others.

8. Get direct feedback

Sometimes, businesses have questions for their audience that they can’t ask anywhere else. Which brings us to our other favorite use for questions stickers. Add these to your story to learn things like audience preferences, opinions, and special requests. Everyone loves having their opinions heard, so this Instagram sticker for brands is sure to be a hit with your audience.

9. Promote CTAs

Instagram stickers for brands are about more than just having fun. They can also be a great tool for driving traffic to certain landing pages, boosting engagement with other social posts, and much, much more. For example, you can help viewers find and submit to your contest using the hashtag sticker.

10. Feature new products

Shoppable tags are a new Instagram story sticker for brands that everyone can get excited about. Tag the products featured in your story to send users to your online store. You can even use the rest of your story to share other product details and demos when selling products on Instagram.

If you want to make some incredibly engaging and memorable Instagram stories, you’ve got to use Instagram stickers for brands. These 10 creative uses for Instagram story stickers are just the tip of the iceberg.

* * *

Want to track the ROI of your Instagram Stories? Use Agorapulse’s reports and see if all those stickers are paying off!

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10 Useful (and Fun!) Ways to Use Instagram Stickers posted first on http://getfblikeblog.blogspot.com

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Should Your Agency Use Emojis in Social Media? Really?

“Charlotte, we’re a Fortune 500 institution,” the CEO of a large US corporation said. “Our followers don’t want to play childish emoji games!” As director of Contentworks Agency, I had just suggested the brand use more emojis on Twitter to improve its engagement and brand perception.

That incredulous reaction from brands is not uncommon. So, should your agency use emojis in social media? Let’s first look at some emoji stats.

Emojis by the Numbers

Emojis were developed in the late 1990s by Japanese communications firm NTT DoCoMo.

In total there are 3,019 emojis in the Unicode Standard as of March 2019.

5 billion emojis are sent daily on Facebook Messenger.

World Emoji Day is July 17.

92% of Internet users have used emojis.

25-29-year olds use the most emojis.

These are the top five most popular emojis in 2019. (Nice to see that happiness and love outweigh angry and sad in the social media space!)

Now, let’s dig into why I suggested to the CEO that his brand use emojis.

5 Reasons Your Agency Should Use Emojis in Social Media Marketing

1. Emojis are universal

The great thing about social media marketing is that it’s universal. You can reach potential clients all around the world with just one tweet. But what about the language barrier?

Emojis are completely universal as their meanings are understood in the same way in each country. For marketers, this is a good thing. You save on translation costs, print, designs, and the need to localize the meaning for each region.

Take this emoji billboard ad from McDonald’s as an example. Regardless of language, we all understand the meaning: Having a bad day? Go to McDonald’s and get happy again. Very smart use of emojis!

Similarly, as a roadside ad, this emoji storytelling method is easy to grasp and understand:

Takeways:

Keep it simple; McDonald’s used a very simple and easy to understand sequence.

Use familiar emojis that your global audience will relate to.

Display your emojis on a clean background to make them easier to read.

Did You Know …

If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji.

2. Emojis engage fans

There’s a good reason why social media marketers use emojis. (Aside from the fact that we like emojis and it’s fun to use them.)

The use of emojis increases engagement by a whopping 48% on Instagram. Posts that use emojis on Instagram have an interaction rate of 2.21% and posts without emojis have 1.77%.

In fact, Wordstream founder Larry Kim, conducted an experiment to analyze the impact of emojis on engagement. Tweets with emojis received 25.4% more engagement than those without as you can see below:

And influencers are using emojis to increase engagement too. A recent study analyzed 31 million tweets and half a million Facebook posts and found that emoticons were a common factor among all the influential social accounts.

Not all users experience an increased engagement rate, and the rate may depend on the social media channel. For example, the Social Media Lab ran an experiment on Twitter emojis that had very different results from the Lab experiment on Facebook emojis.

My view on this is that engagement results depend on the brand, subject, and emojis used. For example, asking users to vote using emojis or emoticons rather than a comment or share is usually successful as it requires far less user effort.

Here’s one we made earlier:

Takeaways:

Run split tests on your posts with and without emojis to test the results. As an agency, you can also use this to show your clients what works and what doesn’t.

Increase email engagement with emojis. 56% of businesses saw an increase in email open rate when they used an emoji in the subject. Remember that not all emojis show up properly on different mobile devices. Be sure to test before you go live.

Modernize the way users engage with content by employing emoji plugins like emojics.

3. Emojis make innovative marketing campaigns

Working in digital marketing today requires continuous innovation and creativity. It also demands that agencies stay focused on user trends.

Remember back in 2014 when Taco Bell (or rather, Taco Bell’s marketing agency) decided to lobby Unicode Consortium for a taco emoji to be made available for Android and iOS? This led to a change.org campaign with thirty-three thousand online signatures and the creation of the taco emoji that sits on our emoji dashboard today. True story.

More recently, marketing agencies have been incorporating emoji tactics into leading brand campaigns.

For example, Disney used emojis to promote “The Force Awakens” and to introduce the BB8 droid:

The World Wildlife Fund (WWF) used emojis to create awareness about animals in danger of extinction, WWF created 17 emojis of endangered animals and encouraged users to donate 10p every time they retweeted one. WWF’s #EndangeredEmoji Twitter campaign received around 559,000 mentions and more than 59,000 signups in the first three months since it was released. (Watch its short emoji video here.)

When the Beatles catalog launched on Spotify, Spotify developed fun ways for followers to celebrate the Beatles with emojis. This neat campaign made #BeatlesOnSpotify four times more popular than #Beatles during the launch and gave Spotify an 83% share of the conversation!

Did You Know …

Agencies need to use emojis on a case by case basis. Though most millennials prefer to express emotion using emojis, only 37% of people over 65 feel this way.

4. Emojis work with human psychology

I’m not a psychologist, but I am interested in the best ways brands can communicate on social media. And for that, we need to understand basic psychology. In a 2017 study published in the journal Trends on Cognitive sciences, researchers found that the use of emojis provides the same satisfaction as actually interacting with another person. Similarly, studies show that 72% of 18-25-year-olds preferred using emojis to convey their feelings. This makes the use of emojis highly valuable in gaging brand or product sentiment.

And social media users respond positively to emojis.

Takeaways:

Don’t be afraid to use emojis in Messenger or comments when responding to fans.

Social media users are often afraid to comment on sensitive topics as their friends will be able to see them. Use emoji votes to gauge true opinions.

Keep emoji usage friendly to foster positive brand association.

5. Lose the emoji snobbery

Just like our Fortune 500 client, many agencies and brands believe that emojis are only for trendy fashion companies and not serious finance brands. Or perhaps even that they are too cheap for their own brand. That simply isn’t true. Social media users are emoji users. Once we understand that, we understand that if your brand is too exclusive for emojis, it’s too exclusive for most Internet users. And this applies across various sectors. Look at cool finance brand Revolut and the way it interacts with fans using emojis:

And LOL at the company’s in-app push notifications:

Takeaways:

Use fun emojis to communicate with your clients, like a facepalm for a wrong password.

Research your closest competitors and check out their social media engagement using emojis.

Never dismiss an industry as not being right for emojis. Government, finance, and even legal sectors successfully use them.

Cool Tools

Want to check out a few cool emoji tools for your agency? Here are my faves:

Emojipedia: You’ve heard of Wikipedia but did you know there’s also Emojipedia? Emojipedia contains info on every single emoji and how it related to world events, objects, places, and celebrations. A great bookmark for social media managers!

Emoji Tracker: Want to feel like you’re in the Matrix but also accomplish something productive? Check out Emoji Tracker. This incredible real-time stats site monitors the popularity and usage of emojis on Twitter.

Apple Animoji: If you have an iPhone X with facial recognition, you can try animated emojis for messenger and video. You can even create video with animoji and post it on your Facebook page or stories.

* * * Dr. Owen Churches, a post-doctoral fellow at the school of psychology at Flinders University explains: “Before 1982 there would be no reason that ‘:-)’ would activate face sensitive areas of the cortex but now it does because we’ve learned that this represents a face. This is an entirely culturally-created neural response. It’s really quite amazing.”

By using emojis in our proactive and reactive marketing campaigns, we are hitting the right buttons with social media fans.

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Should Your Agency Use Emojis in Social Media? Really? posted first on http://getfblikeblog.blogspot.com

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7 Great Reasons to Get Really Excited About Bulk Publishing

Does the mere thought of scheduling multiple social posts at once make your heart race or your palms sweat? You might have an unwarranted fear of bulk publishing on social media. For fans of task batching, scheduling a month or two at a time is a dream come true. But for social media managers who aren’t yet on board with bulk publishing, it’s easy to dream up worst-case scenarios.

Let’s look at why bulk publishing on social media is more satisfying than scary with Agorapulse.

1. Your workflow will get ridiculously simple

As an experienced social media manager, you already have your workflow down. From crafting campaigns and creating on-brand content to sharing tweets and monitoring engagement, you’ve made a plan and stuck to it. Wouldn’t a new scheduling system require extra steps to complete and more time to master?

If you’re already familiar with Agorapulse’s publishing process, you’ll find that the bulk interface looks almost identical. That means adding bulk scheduling to your workflow is a breeze.

Importing social posts from a spreadsheet might add an extra step to your process, but you’ll save tons of time in the long run. Our guide to bulk uploading will get you up to speed quickly. Once you have the hang of bulk publishing, you can queue up to 100 tweets in a single upload.

To make scheduling even easier, try bulk publishing via an RSS feed. Just type the URL, and the Agorapulse bulk publisher will input post titles and links for you, saving you even more time.

2. You can maintain control over complex social campaigns

Adding dozens of evergreen content to your social media queue might not sound too scary. After all, these posts are relevant in any season, and slotting them into available spots doesn’t require a ton of precision. But can bulk uploads on Agorapulse work for campaigns that require specific sequences and exact timing?

While adding posts to a queue is the quickest way to bulk publish, you can also use more granular scheduling. Just add columns for times and dates to your CSV file, and you can avoid having to input a schedule for each post.

With this process, you’ll get the best of both worlds: the convenience of bulk publishing and the precision of your campaign calendar. You’ll also ensure that your campaign goes off without a hitch, from launch to completion.

3. You can modify the look of your content before it goes live

Whether you’re managing social media for your company or for a handful of clients, you strive to create an on-brand look and feel on each platform. Images that look off or copy that doesn’t resonate can fail in a big way. Won’t bulk publishing take away some of the control that you have over how your social content appears?

Even when bulk publishing, you’ll have a chance to review and modify each post before adding it to your schedule or queue. That means you’ll always know what to expect from your bulk uploads.

From giving your posts a quick once-over to proofreading captions to swapping links and images for Twitter Cards, you can make sure each tweet looks just right before it goes live.

4. You won’t have to worry about keeping hashtags consistent

Whether you use a set of branded hashtags for your tweets or your team has created a handful of hashtags for an upcoming campaign, you’ll want to keep these terms consistent with every scheduled post.

When you bulk publish, you don’t have to worry about your hashtags getting lost by the wayside. Consider adding hashtags to your CSV file before uploading it to Agorapulse. Or create hashtag sets in Agorapulse and select the right one to attach to each post before scheduling.

5. You won’t lose the ability to track your traffic

Correctly attributing traffic and conversions is essential when tracking the return on investment (ROI) for your social media plan. Is bulk publishing really going to let you monitor traffic effectively?

You can add UTM parameters to your links before bulk uploading your posts. If you’d rather tackle UTM tracking right in Agorapulse, simply switch on the toggle as you’re reviewing each post and add the right parameters. Now you’ll know exactly where each click or conversion originated.

6. You can stay engaged when using bulk publishing on social

Bulk publishing can be a great way to automate your social media strategy. But won’t this style of scheduling tempt you to set and forget your social media plan?

One of the biggest benefits of bulk publishing on social media is the time savings you’ll experience. After speeding up the scheduling process, you’ll have tons of extra time to grow your following. Try taking advantage of Agorapulse’s social listening features to monitor conversations about your brand, engage with your community, and follow key hashtags.

7. You can pause or edit your bulk posts to stay current

Having the power to schedule up to 100 tweets at once can do wonders for your workflow. If you plan right, using Agorapulse’s bulk publishing tool might even free up extra time for crafting better campaigns, engaging with your community, or developing more in-depth analyses. But aren’t there downsides to scheduling content too far in advance?

You don’t have to worry that breaking news or unexpected events will compromise your carefully laid plans. You can always pause queue categories, edit your posts, or reschedule your content in order to stay current. Be ready to respond to key happenings, and you’ll never appear out of touch or behind the times.

Ready to get over your fear and start scheduling? Begin bulk publishing on social media in two easy steps: select the Bulk Publishing button on your preferred platform, and schedule all your social content in Agorapulse within minutes.

7 Great Reasons to Get Really Excited About Bulk Publishing posted first on http://getfblikeblog.blogspot.com

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People Who Inspire Us: Meet Ingrid Ulrich

Ever hear a personal story that’s so captivating that you want to share it with others? At Agorapulse, we’ve heard some extraordinary stories from people who live life at a deeper, inspirational level. And we want to share them with you.

In this new series, we share the experiences of such people, one narrative at a time. We’ll dig deep into what inspires us about them, how they overcame daunting challenges that threatened to distract them from their focus, and what they’ve learned along their journeys.

Ingrid Ulrich: Domestic Abuse Survivor, Cancer Fighter & Adventurer Extraordinaire

As a girl, Ingrid Ulrich dreamed of fantastic adventures and expeditions. Her imagination ran along the paths of explorers, who were her heroes.

But the dream of being an explorer felt too big and out of reach for her. “I always thought it was for others,” says Ingrid.

The word “adventure” and Ingrid weren’t going to be linked together—yet.

Her calling to adventure and exploration was buried inside her heart for a long time. And it remained dormant within her for more than a decade.

Domestic Abuse Survivor

Dreaming of adventure is difficult when one is just trying to survive life, day by day.

Ingrid’s life was whittled down to a moment-by-moment survival. Half-buried in a marriage to a violent man, Ingrid had no confidence, no belief in her own physical strength, only a threadbare sense of self-worth.

During this already difficult time, Ingrid had a violent fall off a horse and found herself confined to a wheelchair.

However, despite all these seemingly overwhelming challenges, she found her inner strength and spirit of perseverance.

“The horse fall, a year in a wheelchair, and the doubt of not being able to walk normally allowed me to develop the motto of: never, never give up.”

An economics management teacher at a vocational high school, Ingrid soon added a new description for how she saw herself: a solo athlete.

Not only did Ingrid learn to walk normally, but she also walked away from a decade-long abusive relationship.

Her work soon included making time to help other women in abusive relationships and showing them how to escape the horror of domestic abuse and establish good, healthy lives for themselves and their children.

Ingrid had learned this lesson for herself: “It was during my solo expeditions that I regained my confidence. I had to rely on myself, whether it was at sea, in the forest, or at the top of a mountain.”

Cancer Fighter

Just as Ingrid’s adventurous life was unfurling, she developed cancer.

Once more, the focus became survival. Radiation, chemotherapy, hair loss, breast ablation, all had to be endured.

But the woman who now faced cancer had endured hardship and knew her inner strength and how to cope, mentally and physically, with this battle.

“I’ve come back even stronger and even more determined to realize my dreams,” Ingrid says. “Even the wildest dreams.”

Adventurer

Ingrid’s scrappiness, fighting spirit, and strength would not let her give up on her dreams of adventure.

“Going on an adventure is a concentrate of emotion,” Ingrid says. “There is fear, disappointment, joy, euphoria, hope, and happiness with an overdrive intensity. It teaches how to handle mistakes as inevitable elements of any trajectory and has sharpened its sense of priorities. Every day we learn something.”

And so, she still embarks on explorations, despite all (perhaps even because of all) she endured.

“What I have lived allowed me to become who I am today and finally … myself,” Ingrid says.

“Sometimes, I even think that I was lucky to have lived this life. Otherwise, I might have waited for my life to pass, telling myself that I was not able to realize my dreams.”

Ingrid’s adventures have included:

Crossing the Aegean Sea and the Dodecanese islands in SUP (stand up paddleboard)

Crossing the Mediterranean in SUP

Med’Ocean Challenge in SUP

“What fascinates me in nature is that, by such surprises, it makes you feel its strength, its ability to dominate us and our insignificance in the face of a hostile environment,” Ingrid writes on her blog.

“Nature forces us to be humble, to admit that we cannot always control it, despite our efforts. It is when the conditions become complicated that the notion of perseverance and trust takes on their full value.

“During an adventure, when we are forced to spend time with ourselves, we never come back the same,” Ingrid explains. “After each adventure, I came back a little happier to live with myself and with others.”

And her expeditions continue on …

Gone Adventuring: Will Contact Soon

Ingrid’s current adventure has taken her to the “wildest and most hostile parts of the planet.”

Her destination: Ilulissat, Greenland.

“On the ice floe and in the middle of the icebergs, I will reach the fishing hunters’ village of Oquaatsut, before rowing towards the Bay of Quervain, where [there’s] the hut of the first polar expeditions of Paul Emile Victor,” Ingrid said in a recent interview.

How cold is Ilulissat? Its very name means “icebergs” in the West Greenlandic language if that’s any indication.

But the cold doesn’t faze Ingrid, who sent us a quick email as soon as she landed there four-planes later.

“I’m in Ilulissat!” she wrote. “It’s 350 km of the Arctic circle, where there are more dogs than people.”

(She’s not exaggerating: 3,000 people live in this municipal seat of Greenland—as do 5,000 dogs.)

“I won’t be in contact until I get back!”

Find out more about Ingrid’s current adventure, her challenges, and reflections in this series of articles, starting in mid-April.

Meanwhile, Ingrid’s adventuring in Greenland, embracing life, overcoming challenges, and reflecting on it all during the quiet moments.

Safe travels, Ingrid.

Ingrid’s one of Agorapulse’s inspirations—and proof that you don’t need a ton of money to do amazing things. You just need a dream, a plan for that dream, and good old scrappiness, all traits that Ingrid has (and that this bootstrapped start-up admires).

People Who Inspire Us: Meet Ingrid Ulrich posted first on http://getfblikeblog.blogspot.com

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6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential.

Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time.

This week on the Science of Social Media, we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity.

Think of today’s show as little tricks for your brain to work smarter, not harder.

6 Simple Ways to Use Neuroscience to Increase Marketing Productivity

What follows is a detailed summary of the episode transcript. Feel free to jump around and explore each of these top marketing lessons from history’s most influential leaders in this week’s Science of Social Media:

Willpower and working smarter, not harder

Start your day with difficult tasks

Add value and meaning to your work

Avoid multitasking

Take a deep breath

Create a to-do list

Take a break and move

Let’s dive in!

Willpower and working smarter, not harder

One of core values here at Buffer is working smarter and not harder.

When we say productivity and working smarter not harder, we mean working on meaningful projects that make a big impact – not necessarily working more.

In the American Psychological Association’s annual “Stress in America” survey, participants were asked to assess their ability to make healthy lifestyle choices, and willpower was the number one reason they cited for not following through with those healthy choices.

Many people believe their lives would improve if they could boost their willpower — more control over what they eat, when they saved for retirement, and how to achieve goals.

Luckily for us, using neuroscience we are able to increase our willpower, and therefore, our meaningful productivity.

Start your day with difficult tasks

First and foremost, start your day with your difficult tasks

There’s been considerable research into willpower and one of the pioneers in this area is Roy Baumeister.

Baumeister discovered that willpower actually operates like a muscle: it can be strengthened with practice and fatigued by overuse. Willpower in the brain is fueled by glucose and it needs to replenished in order for it to perform optimally.

Willpower and self-control is at its peak first thing in the morning, so this is the best time to make yourself take on the hardest tasks of the day.

When creating your to-do list (more on that later), make sure that you carve our time in the morning for the most challenging tasks. This will help to ensure you’re starting your day on the right foot.

Add value and meaning to your work

One subject that comes up quite often when looking into the field of neuroscience is dopamine. Dopamine a neurotransmitter, which means it’s a chemical release by your nerve cells to send signals to other nerve cells.

There are a couple of different pathways for dopamine, and one of them plays a major role in the motivational component of reward-motivated behavior.

A team of Vanderbilt scientists conducted a study in 2012 analyzing the brain patterns of people they described as “go getters” and that meant they were willing to work hard for their reward, and the other group of people was “slackers” and they were not as motivated to work hard.

To quote the study “The team found that the go-getters had higher levels of dopamine in the reward and motivation part of the brain. The slackers had higher levels of dopamine in the emotion and risk part of the brain.”

Nothing will motivate you to be a go-getter if you don’t truly desire the reward that comes with the work. Tie your performance to something that contains value and meaning for you and you’ll quickly move to the go-getter side of dopamine production.

Avoid multitasking

We all like to believe that we’re master multitaskers.

NPR interviewed neuroscientist professor Earl Miller from MIT and he shared some interesting thoughts about multitasking. In short, the human brain is not engineered to multitask.

Miller is quoted as saying, “People can’t multitask very well, and when people say they can, they’re deluding themselves, the brain is very good at deluding itself.”

What we can do, however, is shift our focus from one thing to the next with astonishing speed.

The way to be most productive is to focus your full attention on one task at a time. Give it everything you’ve got. Then, once you’ve completed the task, move onto the next one and give that your full attention.

When you’re creating content for social, close out your email, turn off Slack, put your phone in your bag and focus fully on the content.

Take a deep breath

When you’re feeling stressed or overwhelmed, take a deep breath.

In a new study, researchers at the Stanford University School of Medicine and their colleagues have identified a handful of nerve cells in the brainstem that connect breathing to states of mind.

The study demonstrated that slow breathing induces tranquility to your body. And if you think of it, that makes sense. Because if you were to start breathing really quickly right now you’d feel the state of your body starting to change completely.

We know that as marketers and business owners, tasks can really start to pile up throughout the day. Sometimes we feel like we won’t be able to complete everything, let alone at a high level.

Breathing not only reduces stress and increases focus, but it helps to bring a sense of clarity of what really needs to get done and what can be put off for another time.

When you have a million things to do during the day, that clarity is invaluable.

Create a to-do list

There’s nothing like a good to-do list.

It turns out we are not alone in our love of lists, our brains also love lists. That’s because it’s the most effective way for the brain to receive and organize information. Recent research suggests that the key to a more organized mind and productive brain is to make to-do lists.

Neuroscience tells us that the brain’s working memory stores information on a short-term basis.

According to Dr. Daniel Levitin, most people can hold about four things in their mind at one time. When we ask our brain to store more than is optimal, it causes our performance to decline.

Since our brain has an attention filter, urgent matters will be at the forefront. At the same time, our brain doesn’t forget those less important matters either, and won’t hesitate to remind you of them somewhere around 3:00am. If you have a to-do list, your brain can rest because it knows you’re on it.

Research also suggests that when we process information, we do so spatially.

Lists appeal to our general tendency to categorize things—in fact, it’s hard for us not to categorize something the moment we see it—since our brains chunk information into short, distinct components.

Take a break and move

Research into neurogenesis, the ability of certain areas of the brain to grow new cells, indicates that we can foster new brain cell growth through exercise. Our brain has the amazing ability to rebuild and rewire every day.

The area of the brain linked to learning and memory is called the hippocampus. Research shows that endurance exercise sparks new neuron growth in the hippocampus as a protein (called FNDC5) is released into the bloodstream when we sweat.

There’s also other productivity benefits as well.

Exercise can help boost alertness. When you exercise, you’re increasing blood flow to the brain, which can help sharpen your awareness and make you more ready to tackle your next big project.

According to the University of Cambridge, exercise releases serotonin into your brain that helps you feel better and improves your state of mind, making the stresses of work easier to handle.

Daily exercise results in:

Improved concentration

Sharper memory

Faster learning

Prolonged mental stamina

Enhanced creativity

Lower stress

An incredible tool in your neuroscience toolbox.

How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

Hailley on Twitter and Hailley’s Website

Brian on Twitter and Brian’s Website

Thanks for listening! Feel free to connect with our team at Buffer on Twitter, Buffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

—

About The Science of Social Media podcast

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 27,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity posted first on http://getfblikeblog.blogspot.com

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8 Unexpected Marketing Lessons from History’s Most Influential Leaders

This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders.

You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they would consider their mantra has a ton of implications on marketing today.

In episode 141 of the Science of Social Media, Brian and Hailley break down concepts like the Socratic Method, transparency, rhetoric, and lots more.

8 Unexpected Marketing Lessons from History’s Most Influential Leaders

1. Aristotle

2. Socrates

3. Oprah Winfrey

4. Abraham Lincoln

5. Catherine the Great

6. Martin Luther King Jr.

7. Cleopatra

8. Eleanor Roosevelt

Let’s dive in!

1. Aristotle

One of the most well-known philosophies of the Greek philosopher, Aristotle (born in 384 BC), is his idea of persuasion, otherwise known as rhetoric.

He breaks down persuasion into the three categories: Logos, Pathos, and Ethos.

These three concepts can be valuable for content marketers, writers, and bloggers. After all, isn’t persuasion one of the most important parts in marketing?

Logos: The application of logic in efforts to persuade. Logos tries to persuade an audience using logical arguments and supportive evidence.

Pathos: Playing to human emotions. Using anecdotes and stories, marketers can connect with their audience, adding a human element to content.

Ethos: The concept of ethics. It works off the idea that it is impossible to persuade anyone of anything if you’re not credible.

You must establish your credibility and reputation as a writer. This is done through personal branding and your ability to build a following. Ideally this would results in brand building and thought leadership.

2. Socrates

Next up on our list of marketing lessons from historical leaders, born 90 years before Aristotle, is Socrates.

Those that took a middle school science class learned about the Socratic Method. The Socratic Method is used in asking questions and posing theories to investigate and to stimulate the foundation of new ideas.

The Socratic Method applies to the interactive aspect of marketing. Get your readers involved by asking them questions or looking for their ideas on certain issues and engage them with interactive content.

Invite your audience to engage in a lively debate. Actively involve them in your marketing process so that your team can generate new product ideas, marketing campaigns, and content topics based on the feedback you’ve received directly from the people that matter most.

Most of all, don’t forget that the Socratic Method applies internally as well. Your team should be debating and questioning trends, norms, traditions, and ideas at all times.

3. Oprah Winfrey

Oprah Winfrey has built much of the rapport she has with fans by being honest throughout her career.

Oprah stayed true to herself and was honest to her audience through ups and downs. She also held her guests to this standard as well – ensuring that honesty was always the number one priority.

The benefit of this honesty and transparency in marketing is that it helps to build trust with your customers. Think of all of the brands that create a memorable customer experience by being genuine, human and transparent.

A modern social media strategy demands authenticity and being transparent is something you can’t ignore. That is one of the most important marketing lessons Oprah has taught us from her success.

4. Abraham Lincoln

As the 16th President of the United States, Abraham Lincoln became famous primarily because of his contributions to the abolition of slavery and the American Civil War. But aside from his political and human rights achievements, Lincoln is also known for his oratory skills.

He has articulated some of the most memorable lines throughout his political career. In fact, his Gettysburg Address in 1863 became the most quoted speech in US history.

His words live on as we apply them in the perspective of marketing, particularly when it comes to planning and preparation.

Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four hours sharpening the axe.”

Marketers should understand that the more time spent on preparation, the less work they have to do in executing.

In addition, Lincoln taught us that it’s not about the amount of hours you work or the number of projects you launch, it’s about the quality of those hours and projects.

Focusing on fewer, but more impactful projects and campaigns will improve your brand’s results and most likely make you more successful in your career as well.

5. Catherine the Great

One of the most influential political leaders of the Eighteenth Century, Catherine the Great was said to have played an important role in improving the welfare of Russian serfs.

She placed emphasis on the arts and helped to cement Russia as one of the dominant countries in Europe.

Catherine the Great is a shining example to modern marketers that it often takes incredible courage to make your vision come true.

In Catherine the Great’s time, smallpox was a terrible problem throughout what is now the united kingdom and Russia. Catherine heard of the new inoculation treatments in England and risked the entire dynasty to travel and get her and her son inoculated.

We know that creativity requires original thinking and transcending traditional ideas, yet we’re so inundated with incoming information, that it becomes harder and harder to truly think for ourselves.

6. Martin Luther King Jr.

Very few people in American history are as celebrated as Martin Luther King Jr., a Baptist minister and social activist who led the Civil Rights Movement in the United States.

When examining King from a marketing perspective, he teaches us that not only carefully crafting, but truly believing in and embodying your brand message is critical for people to buy into what you’re saying.

As marketers, it’s only when we truly believe in our message and stand behind it 100% that can it be successful.

Carefully crafting your message is time well spent and pays ten-fold in the long run.

Martin Luther King Jr.’s “I Have a Dream” speech is world-famous still today. We might compare that world-famous effect with going viral. Messages that are particularly well-crafted spread like wildfire throughout the Internet.

The marketing lessons bestowed from MLK Jr. include saying what you want to say as quickly and clearly as you can.

Use words everyone understands. King’s “I Have a Dream” speech isn’t an hour long or even 30 minutes. It’s 17-minutes in total and something that changed the course of history forever.

7. Cleopatra

One of the more interesting, yet fairly unknown historical leaders on our list is Cleopatra. C

Cleopatra ruled ancient Egypt for almost three decades. Well-educated and clever, Cleopatra could speak 6 different languages and was known as a strong and charismatic ruler. During her reign, she forged political alliances with Roman military leaders Julius Caesar and Mark Antony – which helped to hold many regions together over decades.

In terms of marketing lessons, Cleopatra had an incredible knack for seeing the bigger picture.

As marketers it’s easy to get caught up in the day-to-day: writing articles, posting to social media, analyzing our efforts, and everything that comes with the role.

Sometimes we forget to look up and ask: “why”? Why are we doing this? How does what we’re doing at this moment contribute to the greater goal?

We need to understand how our tactics relate to the strategy and matching our behavior to that understanding.

8. Eleanor Roosevelt

“The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt

Eleanor Roosevelt is a perfect example of a leader that practiced creative innovation – including helping redefine and shape the role of the First Lady.

She not only participated in radio broadcasts, she also authored a daily syndicated column, held press conferences to discuss women’s issues, and was an active supporter of civil rights policies and New Deal social-welfare programs.

Her ability to redefine expectations is a reminder that great marketers always look for opportunities to break the mold. To get to the next level in marketing, we must think outside the box to what seems unimaginable.

Make space to think. Make space to challenge assumptions. Make space to break things.

So what is it that you hope to accomplish? Does it seem too big or too scary to do?

We hope you challenge that notion and set your goals as high as they can go.

How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

Hailley on Twitter and Hailley’s Website

Brian on Twitter and Brian’s Website

Thanks for listening! Feel free to connect with our team at Buffer on Twitter, Buffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

—

About The Science of Social Media podcast

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

8 Unexpected Marketing Lessons from History’s Most Influential Leaders posted first on http://getfblikeblog.blogspot.com

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Inside Look: How Two Teams Share a Social Media Inbox

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How to Use Facebook Attribution to Scale Your Conversions

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad, or was it a combination of Facebook, Adwords, and organic search?

Not knowing which sources are responsible for specific actions (like conversions) makes it difficult to allocate and scale your advertising. Should you invest more in Adwords or Facebook ads? It depends on which is converting more effectively.

Fortunately, the Facebook attribution tool helps set this straight. It eliminates the guesswork, so you can get more out of your advertising.

What Exactly Is Facebook Attribution?

The Facebook attribution tool helps you better understand how users interact with your ads to determine the “customer’s journey” leading up to actual conversion.

You then can pinpoint when a user clicked on an ad, followed a link, watched a video, performed various tasks in your e-commerce store, and so on.

You can even dial down into whether paid or organic sources work better, if users are converting strictly through mobile devices, or if they use multiple platforms to interact with your content.

That data helps you determine your best marketing course of action and to scale your advertising accordingly.

Facebook Pixel and Conversion Tracking

For Facebook attribution to work, you must first install the Facebook pixel code on your website. You also need to create a custom conversion or event, so Facebook knows when a conversion occurs.

We assume you’ve already added the pixel to your site. If not, here are instructions for the installation and set-up.

Should you encounter any issues, this is an excellent resource for ensuring the pixel tool is running smoothly.

Once completed, you are ready to set up Facebook attribution.

Step 1. Ensure You Set Up Your Line of Business Correctly

Within the Settings tab of the Attribution section, a status bar reflects where your set-up stands. The three stages are Line of Business Created (which you’ve already completed); Clicks, Impressions, and Visits; and Waiting for Conversions.

You should see an active status under Waiting for Clicks, Impressions, and Visits. Your data will take approximately an hour to populate.

Once the populating is complete, you want to ensure that you receive data.

From your main Attribution dashboard, head to the Settings tab. You should then see a confirmation that “Data Is Being Received.”

Underneath that will be a display of that day’s numbers, including Conversions, Impressions, Clicks, and Visits.

Step 2. View Your Data

With the initial set-up now complete, you can review the captured data according to the type of conversion.

From the top right corner, click the Conversion drop-down.

You’ll see a list of conversion events you previously added to your website or e-commerce store, such as lead tracking, add to cart, or checkout.

After choosing the type of conversion, select the date range. Your calendar begins on the day of set-up, so you have to let time pass before you start building historical data.

Now, it’s time to set your attribution model and window.

There’s plenty of choices here, which means you can dial in the combination that best suits your business.

The seven attribution models include:

Even Credit

Last Click or Visit

Last Touch

Positional 30%

Positional 40%

Time Decay 1-Day

Time Decay 7-Day

For the attribution window, you can select from 17 options, providing a multitude of looks.

The great thing about the model and window setup is it serves multiple business needs. You can measure performance for small-scale campaigns or those with a single touchpoint to viewing results from broader initiatives that occur over months instead of days or weeks.

For this post, we’ll use the Last Touch model, which attributes 100% of the credit for a conversion to the last click or visit.

Out of all the attribution models, the Last Touch is the simplest to understand. Because 100% of the credit for the conversion goes to the last click, this attribution model lets you see which sources most effectively create the final conversion event.

The other attribution models give you a fuller picture of the customer buying journey. They are helpful if you want to have a holistic understanding of your customers. For example, the even credit attribution model assigns even conversion credit to different touchpoints, such as clicking on ad, viewing an ad, visiting a page, etc.

Using this model allows you to see each step the customer took before buying and to make an educated guess about which steps were most important.

As Facebook notes, “Compared to the last touch or last click model, even credit better reflects how all touchpoints helped lead to a conversion and can help you build intuition on how multi-touch attribution can inform your business decisions.”

As we noted prior, you will need to allow some time before the attribution window reflects any historical numbers, so chose the default window setting of 28-day click and visit, 1-day impression.

To populate your dashboard, click Apply.

Step 3. Analyze Your Data

Now, let’s jump into analyzing the populated information.

From your main dashboard, you can see the detail of your numbers by channel including Conversions, Visits, and Sources.

You can drill down into the data sections to see the individual performance, such as paid sources versus organic or which campaigns garnered the most conversions.

Further down the page, you can find Top Sources, which shows you where your conversions and visits originated. This is especially helpful data for deciding how to scale your efforts. You can determine which sources are driving both conversions and traffic.

To review how your conversion data did on different devices, click the Cross-Device tab from the top of your dashboard.

From this section, you can determine if conversions occurred via a single device, such as a smartphone or across multiple devices. For instance, if a user began engagement on a desktop but converted when later using a tablet.

Beyond the basics, to thoroughly analyze how conversions are occurring, you will want to adjust the attribution models to fit your business needs.

For instance, if you’re running a B2B business, conversions can take weeks, or even months to occur. Compare this to a B2C business where a conversion can literally happen a few moments after a person clicks on an ad for the first time. Adjust your attribution window so that it reflects both your business and your industry

In either case, understanding the data you get back will take some adjustment.

Facebook reports are based mainly on initial views or clicks—not necessarily when an actual conversion (i.e., purchase) occurs.

For example, a user clicks one of your ads on January 1 but doesn’t make a purchase until January 15. According to Facebook, the conversion still transpired on the 1st.

A second scenario may look like this: On January 1, a user clicks an ad. On January 15, the user clicks the ad again. Then on January 20, the user only views the ad. Then on January 25, the user clicks the ad one final time. Five days later, the user views the ad and make a purchase.

Here, it’s less clear as there were multiple clicks and views. In this instance, the most recent click—the one on January 25—is the conversion.

Step 4. Scale Your Ads

In going through the set-up and initial stages of Facebook attribution, you now understand why the data is so important.

Knowing the behaviors and habits of your audience will ensure you develop marketing initiatives that generate more customers.

When analyzing reports to determine to scale up or down, or to eliminate some of your advertising efforts, you want to look for patterns.

For example, breaking down the attribution data can help identify the following scenarios concerning three separate ads:

Ad 1: High engagement but few to no conversions

Ad 2: Sporadic engagement and no conversions

Ad 3: Sporadic engagement but high conversions

Looking at these three examples and some actionable items come to light:

Ad 1: Let it run a bit longer in its current state. If the pattern continues, dedicate resources—through wider reach or adjustment to the ad—to help push its high engagement factor into conversions. One of the best ways to monitor engagement (comments, etc.) on an ad is to use Agorapulse.

Ad 2: Cease the ad and reconsider either the target audience or ad itself, shifting resources to more viable prospects.

Ad 3: Apply more resources to put this ad in front of a wider audience. No changes are necessary to the ad itself until after the broader target group has time to interact with it.

As you can see, knowing what is happening within your advertising means refining your approach and better allocating your resources.

* * *

Facebook’s attribution tool is incredibly powerful and allows you an in-depth look at how and when users find and interact with your ad campaigns.

It will also ensure you are more dialed into which campaigns work, which ones don’t, and how to allocate your resources accordingly.

Remember, you need to do more than just set up the tool and give it a glance from time to time. For it to be effective, make reviewing the data part of your regular business routine.

When you understand just exactly what your customers are doing, you’ll quickly figure out what you need to do to acquire more.

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How to Use Facebook Attribution to Scale Your Conversions posted first on http://getfblikeblog.blogspot.com

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mediacalling · 5 years

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How Small Businesses Are Using Social Media for Online Reputation Monitoring

How are small businesses monitoring their online reputations? By using a mix of digital and human resources to scour social media and Google search mostly.

That fact is among the key findings from a recent report from Clutch. The research was based on data from a survey of 529 owners and managers of small businesses (firms with fewer than 500 employees).

Some 88% of respondents say they monitor their online reputations at least quarterly.

Two-thirds of respondents say they turn to social media to find out what people are saying about their business, and 57% say they check results on Google search. Some 42% of respondents say they monitor their online reputation by checking review sites, such as Yelp.

Social Media for Online Reputation Management

Why is social media the channel small businesses turn to most? In part, because of its popularity. However, another key factor is the interactive nature of social.

As one small-business owner told Clutch: “The biggest advantage of using social media for reputation management is that we can interact directly with commenters and reviewers, and the public can see our responses.”

Are small businesses manually monitoring their online reputations or using digital tools to do the job?

The researchers found that the answer to that question depends largely on the age of the person in charge.

Millennial respondents (age 18-34) use a balanced mix, with a nearly equal share saying they use both types of resources: 69% say they use digital tools to monitor their business’s online reputation, and 68% say someone does it manually.

Gen X respondents (age 35-54) also use a mix, though they lean more heavily on human resources: 75% say someone monitors their firm’s online reputation manually, 57% say they use digital resources.

Not surprisingly, Baby Boomers (age 55+) are the least likely to use technology to monitor their business’s online reputation: 81% say someone monitors their firm’s online reputation manually, and just 34% say they use digital tools.

The use of both digital and human resources to conduct online reputation monitoring may seem redundant, but it makes sense after diving more deeply into the role that each plays.

The researchers found that digital tools and humans often tackle different parts of online reputation management.

As the researchers put it: “Small businesses that use a combination of human and digital resources to monitor their online reputation tend to use the digital tools to collect information, but still rely on people to analyze the information and act on it.”

A savvy cohort of small businesses—it appears to be around a third of those surveyed—are doing it all: They are monitoring social media, search, and review sites by using a combination of digital and human resources.

Ultimately, this wide-net approach is likely the most effective as it gives firms the most comprehensive view of their reputations while utilizing the strengths of both digital tools and people.

* * *

Small businesses (and you!) can keep an eye on their online reputations with Agorapulse’s inbox and monitoring. The inbox captures and gives you options to moderate comments and Facebook Wall posts. And monitoring captures the hashtags and keywords that you want to look out for.

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How Small Businesses Are Using Social Media for Online Reputation Monitoring posted first on http://getfblikeblog.blogspot.com

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mediacalling · 5 years

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3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency

Because so many people are interacting with a brand across multiple channels and multiple touch points, having a strong omnichannel integration can increase the overall effectiveness of your marketing efforts and keep people moving through the digital sales funnel more successfully.

In this post, we’ll show you exactly how your agency can integrate content marketing and social media marketing to get your clients winning results.

Set Up Distinct Funnels

Digital sales funnels are set up to “capture” users by:

Introducing them to your brand

Leading them through the discovery, research & consideration stages of the buyer’s journey

Taking them all the way to a purchase

In today’s world, users often interact with a brand at multiple touch points before they purchase. That first touch point is essential, but it could be anything.

Some users, for example, will discover your brand by seeing your Page tagged in a friend’s post, and it catches their interest. Others will come across you for the first time by searching a long-tail keyword to find an answer, and your blog post will answer it.

Whatever that first touch point is, you must have steps in place to ensure it won’t be the last touch point.

Here’s how you can do that.

Treat Your Blog as a First Touch Point in a Funnel

Any blog post you write may be the one that brings you a new potential client, and it’s up to social media managers to keep that momentum going through the funnel.

Here’s what you should do for each blog post:

Link to additional content on your site that users would find useful, keeping interested users bouncing around until they’re interested enough to subscribe or follow you elsewhere.

Have “Follow” buttons at the bottom of every page with a clear CTA, making it easy for users to follow you to keep up with what you’re doing.

Encourage users to share posts. Many times, doing this will automatically tag you, and they can click to your social profile at that point.

Share your own posts on social media. They can help you build relationships. If readers share, that can also put new customers in the funnel, giving them access to your social and blog all in one post.

Treat Social as a First Touch Point in a Funnel

Social media is a common first touch point, especially once you factor in shared posts, on-platform recommendations, and PPC ad campaigns.

Want to run a campaign to actively attract a large number of new users? You can use the following funnel to move people back and forth through your content marketing and social media platforms to establish those crucial relationships:

Run a Facebook Ad campaign that focuses on engagement. Select a post with a ton of engagement and social proof that features blog content. Choose “engagement” as the strategy but know users can follow that link to your blog.

Encourage conversation on the ad. Reply to all the comments that you can in an authentic way, laying the foundation for trust and a solid customer relationship. Often, this can get people to click to the blog and sharing it.

Have CTAs on the blog post to share on social and subscribe to your newsletter. It’s typically best to have only one primary CTA at the end of every post. However, you can place a “Click to Tweet” note within the content to boost social shares and encourage users to subscribe or download a lead magnet towards the end of the post.

The details of the exact funnels you establish for both social and content as the primary touch points will depend on your specific marketing goals and your audience.

3 Tactics to Develop a Strong Content and Social Integration

Now that we’ve established the basics of what funnels may look like for you, let’s look at specific strategies that can make the content marketing and social media marketing integration more effective.

1. Develop a Strong Editorial Calendar

Your social media marketing calendar and content marketing editorial calendars should accommodate each other.

If you want social media posts detailing why users should read your latest blog post, schedule it, so you never have your prime posting times taken up by “filler” content that may not be as essential to your brand. Use Agorapulse to create that strong social calendar; seeing everything laid out in front of you will do wonders.

Similarly, if you’re running any big social campaigns, note that in your content strategy.

Once, I worked for a company that ran a big social media campaign about how its product was made. Because we knew about it in advance, we were able to complement that with blog posts about green business practices, organic products, and sustainability. It was a strong integration that helped the campaigns significantly.

2. Use Your Content to Foster Discussion on Social

Posting a title of your blog post as a caption on social and then sharing it, hoping that will be enough? I’ll let you in on a not-so-secret secret: It never is enough.

Instead, when you share your posts on social media, try to generate a discussion around it. Explain why users should read the post. Offer the value of your post then ask a question. “What do you think?” or “Do you use any other strategies?”

Questions can make people want to respond, generating social proof, more reach and stronger relationships.

During the conversation, users may ask questions related to what you’ve written. Take note of them; questions can be turned into incredible, valuable blog posts.

Want to take it a step further? Use your social channels to assess what content people want. You can even ask outright what they’d like to see a blog post written about, or host a poll and see what users vote on.

3. Run Social PPC Campaigns to Promote High-Value Posts

We talked about using social ad platforms like Facebook Ads, Promoted Pins, and Twitter Ad campaigns to expand the reach of your blog posts among your target audience. It’s a strong strategy, so I wanted to mention it again here.

You can get creative with how you use these ad campaigns. You can target purely cold audiences to get more users into that funnel.

Another great strategy is to use the conversion tracking pixel to create a retargeting campaign that shows a high-value blog post to everyone who visited a certain page on your site within a time frame of your choosing.

I’ll often use this strategy to send lukewarm audiences to a valuable blog post that appeals to most audience members. The post has a link to a lead magnet at the end to capture their contact information, so you can add them to the email list, too.

* * *

Social media marketing and content marketing are a match made in heaven.

Both focus on organic, authentic relationship and community building (at least when done correctly). Both are content- and value-oriented.

By creating cohesive campaigns that span both channels and using social scheduling software to establish an editorial calendar, you can see exponential growth in the effectiveness of your campaigns. Who can say no to that?

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3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency posted first on http://getfblikeblog.blogspot.com

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mediacalling · 5 years

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How to Easily Add Subtitles to Your Facebook Video Posts

You might be tempted to post your Facebook video without subtitles at all. After all, adding subtitles is an extra step. However, your video will get far more views when it has accurate and readable subtitles.

Subtitles and captions in Facebook video posts can make a big difference because:

Viewers can get an idea of what the video is about when they scroll through Facebook with their audio off.

Your audience can watch the whole video with audio off if they want to (which is perfect for work or another quiet setting).

People who cannot hear well or who prefer to read rather than listen can enjoy the video.

Overall, subtitles improve user experience and make videos more accessible.

So, why not begin adding subtitles for Facebook video posts? Doing so is easier than you think. We will walk through the whole process step, by step, so you can start adding subtitles to your own Facebook videos.

Subtitles for Facebook videos send a message that you care about your audience. Click To Tweet

Step 1: Create Your Video Post

Before you even log on to Facebook, you need to have your finished video. (You can also use these steps to add subtitles after the fact to a Facebook LIVE that you have already finished posting.)

Already made sure that your video meets the Facebook format guidelines? Then you are ready to start creating subtitles for Facebook videos. Start by clicking on the “Photos/Video” option at the bottom of your “Create Post” box.

Next, select “Upload Photos/Video” and choose your video file. (Don’t confuse this with the “Video Slideshow” option, which is a different type of post.)

You will add your subtitles for Facebook videos during the process of publishing your video. Important: Go through all the steps to publishing first.

Step 2: Prep Your Video for Publishing

Before you get to adding the subtitles/captions for your video, make sure you have taken all the other steps.

1.) Create your title. You want a title that is clear and engaging and makes people want to watch. This title needs to be short, sweet, and to the point! (You also want to include keywords that you want to be known for.) Feel free to brainstorm a few headline ideas on paper before you choose one.

2.) Fill out the full description of the video. This gives people a broader idea of what to expect from your video content. The description is also a good place to put links to any outside resources, such as a blog post that you wrote about the same topic. Use questions, action words, and teasers to engage people and make them want to watch your Facebook video.

3.) Add tags. This will impact where your video is shown by Facebook and how the algorithm ranks the video.

4.) Add a custom thumbnail. You might want to select a frame from the video itself or create a separate image, depending on the content of the video. The best thumbnails will let people instantly know why they should watch this video.

You are ready to get started on the actual subtitles for Facebook videos! (You might also want to consider adding polls or tracking depending on the goals for the video, but these items are less universal.)

Step 3: Create and Edit Subtitles for Facebook Video Posts

Click on the “Subtitles & Captions” section on the right-hand side of the pop-up window. Then enter the language for the subtitles you are creating. (If you can create subtitles in multiple languages, upload a new copy of the video for each language and customize the title, description, and thumbnail accordingly.)

Once you have selected the language, immediately below that you will see all the options for creating your captions:

Auto-Generate

Write

Upload

You can upload the subtitles for Facebook videos.

You may often not have this available. And you may find it is more work if you are trying to match it to speech. If you have an image-only video, however, and want to add the subtitles for extra explanation, this may work well for you. This may also be a good option for a very long video if a transcript has been made for other reasons.

The “Write” option lets you start from a blank screen and type out the subtitles by hand, matching each frame of text to the video. This may work best when you have a speaker with a very strong accent, need to add captions in a different language from the speaker in the video, or the audio is hard to understand.

By far, my favorite option for most videos is to autogenerate the captions for your Facebook video. However, never rely solely on the auto tool. Audio recognition technology is still an evolving technology. The last thing you want is to publish an error to the world. To prevent this, always listen to and edit your audio.

Once you click “Auto-Generate,” it may take a couple of minutes for Facebook to create the subtitles. When it is done, it will show you the golden checkmark. Click on the pencil to open up the editing screen.

When you open the editor, you will see your video. Below is a play bar, and along the right-hand side of the screen all the spoken text. Press play, and listen carefully while you read along.

If you spot a mistake (an incorrect word, a period in the wrong place, etc.), simply pause the video. You will then be able to click on the text and type the correction.

Continue through the whole video. Once you get to the end, you can save the draft and then your subtitles will be inserted in your video and ready to go!

Step 4: Publish Your Facebook Video

The last step to getting your video out to the world is to publish! But this is no longer a simple one-click operation.

You have several options available to you:

Including scheduling it to post in the future

Publishing immediately

Creating the video as a new release

Take some time to understand your options and which will best meet your goals for the video.

Step 5: Share to Other Platforms

Sometimes your video might also be a good fit for another platform like Twitter or LinkedIn. You might even want to post it on your website.

If you want to keep the subtitles that you just created, you will have to either embed the video or share a direct link to the video itself. Make sure to click on the post, so you get the link to the video specifically. If you are using the link, you can schedule it using a tool like Agorapulse just like you would any other link.

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How to Easily Add Subtitles to Your Facebook Video Posts posted first on http://getfblikeblog.blogspot.com

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mediacalling · 5 years

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11 Social Media Tips to Boost Engagement [Infographic]

Want your social media posts to spark conversations and interactions with your audience? Of course, you do. After all, “engaging loyal and conversing customers, who avidly stay on social media, can have great payoffs,” according to the following Branex infographic.

Before you start crafting social media posts, however, make sure you have a strong understanding of who your audience is—and what those existing and potential customers want. Every social media platform has a different look and feel, and the type of posts you create for them should differ.

Consider where your customers interact most and what do they want. Do your clients want to see engaging LinkedIn videos and share them with their networks? Or does your audience prefer to view your Instagram stories?

Beware of creating social media posts for its own sake. Instead, truly harness the power of the different platforms to boost social media engagement and build your customer relationships.

Check out the following infographic by Branex for tips to power up your social media content and engagement.

11 Social Media Tips to Boost Engagement [Infographic] posted first on http://getfblikeblog.blogspot.com

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mediacalling · 5 years

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Top Instagram Video Tools That Can Help You Define Your Brand

Images and graphics have an important role on Instagram, but videos are starting to take center stage on the social media platform. So, including videos regularly into your content mix can improve your engagement and help you define your brand.

Branded videos can have a huge impact on the platform. They give you the opportunity to tell your brand’s story and explain what makes you different in a way that emotionally connects with your target audience. Whether used in feed content or through Stories, video is often much more effective at conveying emotion.

Creating great videos, though, can be intimidating. Many social media managers believe video marketing would be too expensive to invest in, which is why they’re not using it properly.

In reality, with the right Instagram video tools at hand, you can create incredible video campaigns yourself—without ever having the cost of hiring anyone else.

In this post, we’re going to look at the top Instagram video tools that can help you create stunning, high-converting brand videos for your business.

1. Video Template Software

Subscription services offer libraries of hundreds of different video templates available online. Those templates typically include different slides, where you can upload images or videos, customize text, create an outro screen, and even add in some don’t-worry-about-copyright music.

Options like Shakr (my favorite and pictured here) and Animoto have a variety of templates featuring different lengths, dimensions, and even styles.

Want to create a retro-feeling video in a few minutes? Now you can. Need a vertical, 15 second video for Stories? They’ve got those, too.

You will need to create the actual video clips and images that you want to upload and upload them previously. But these templates will help you compile them into a stunning, dynamic video. Many have transition effects added in, and again, the ability to use their library of music is an incredible advantage.

2. Special Effects Apps

Know how some videos seem to have incredible effects—like time lapses and fading transitions—added in? You don’t need to use expensive or complicated software to get these results. You can use a number of apps available. Many are free or incredibly cheap, and can be used right on your phone.

youtube

A few examples include…

Lapseit

Hyperlapse

Boomerang

Native Instagram effects like Super Zoom

These quick effects will take your Instagram videos from something standard and just OK to something that looks professionally put together and keeps users engaged.

3. Video Editing Software

Whether you want to clip or stack together clips, add voice-over narration or music, or adjust some visual elements of your video, you need video editing software. This software can have an enormous impact on the overall look of your videos. (Instagram users have high standards, so this is important.)

Image: Filmora

My personal favorite is Camtasia, which I’ve found to be the most user-friendly. It also lets you record screen-shot videos. It does cost $250, but it’s a one-time fee. If you’re looking for something a little different, the following options are great, too:

Adobe (paid)

Magisto (paid, and a little more limited but a lot more automated)

Apple’s iMovie (free)

Filmora’s Wondershare (free)

4. Drag-and-Drop Graphic Design Tools

Too many brands forget about the very important video thumbnail (or that crucial first screen). In some cases, like those using video editing templates, you should also create great graphics for outro screens.

A custom image is the way to go.

Drag-and-drop design tools come into play here. They allow anyone to assume the role of a talented graphic designer without the cost. Because these tools help in producing other marketing content (think infographics and adding text overlay to pins), they’re a great investment.

My go-to is Snappa, which is the interface that I’ve found easiest to use. They have a number of templates available you can use to create thumbnails or outro screens for both Instagram posts and Stories. They also have plenty of stock photos and graphics that you can use to get the results you want.

Other great options are are …

Canva

BeFunky

Desygner

5. Explainer Video Software

Having a custom video explainer made from an expert is typically unbelievably expensive. Sometimes, they cost at least several thousand dollars for a 60 second video.

If you need an explainer video to explain what you offer and establish brand awareness, check out Animaker. I’ve never seen another tool like it. They have an enormous library of graphics and animated characters, and six different video styles you can choose from. You can also add background music, sound effects, and direct voice recordings to the video as it is created.

You can see more about how to use the tool here:

youtube

If you need to create explainer videos but you’re on a tight budget, this is the tool to use.

***

If you want to create incredible, stunning branded videos that will knock your Instagram followers out of the park, you have a lot of steps to take. However, having the top Instagram video tools will make the process a lot easier.

These five types of Instagram video tools—and the specific tools featured in this post—will help you create gorgeous videos for brand awareness, lead generation, conversions, and more. Most tools have free trials; check them all out and see which Instagram video tools are best suited for what you’re looking for.

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Top Instagram Video Tools That Can Help You Define Your Brand posted first on http://getfblikeblog.blogspot.com

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