renatotata

[renatotata]

About /

My name is Renato Tata, kid of 80’s. I’m an award winning Integrated Creative with 12 years experience. Currently; Head Creative Director at Ogilvy & Mather.  My career started in 2003 in Greece when I became part of McCann Athens as a conceptual copywriter. This first lucky strike in my career was followed by many other significant opportunities for me to work in the advertising field for some awesome agencies such us 

TBWA\​Athens, Cream, DDB Athens. In May 2011 I moved to Albania to join JWT Spot Tirana as a Creative Director. In October 2012 I went back in Greece to explore Digital Advertising while working at OgilvyOne. A few months later, I was promoted to Head of the Creative Department at Ogilvy & Mather Albania.

During these years I seen my work being recognized at European Design Awards, Ermis Awards [ Greek Advertising Awards ], Cannes Young Lions Competition Greece, Rainbow Marble International Advertising Awards, Greek Graphic Design & Illustration Awards, Poster for Tomorrow International Competition, Ten Images for Ithaca International Poster Competition. My portfolio includes clients from the fields of Telecommunications, Automotive, Financial Services, Retail – Electronics & Technology, Health & Beauty, Alcoholic & Non-alcoholic Drinks.  One of my greatest moments was in 2009 when I won the Gold Cyber Award at Cannes Young Lions Greece and represented the country in Cannes International Advertising Festival – Cannes Young Lions. -- Ιn 2006, I started playing around with Graphic Design. One year later I won my first Design Award at Greek Design Awards / 1st Prize / Young Creatives. In 2015, I was the President of the Jury at Greek Design Awards. Not bad.  I think, that was a sign for changing to a Hybrid Creative Punk.  --  Outside work I've initiated, found and curated "Design Overview In Tirana"​. The first-ever event in Albania dedicated to Advertising, Design & New Media with a clear vision: to create a strong creative community and to educate / inspire / motivate / feed the creativity, to change the Advertising & Design Industry in the country and to enhance its development. After four years of great contributions, I see the Albanian creative community growing and I feel very proud driving the change. "Design Overview” has now a great impact on the local market and a great recognition at European level; European Design Festival, Greek Design Awards, European Lab Forum, DesignLobby. Teaching was not in my plans, but it happened to teach Creative Process at European University of Tirana.

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Design Overview In Tirana 2014

The 3rd edition, becomes tradition. This is the message of the campaign, once #DOiT2014 is now an established event for the Albanian industry. Also, this is the inspiration for the visual identity. Looking back, the past and the Albanian tradition, studying carefully the ethnography (no, seriously, I read some great books that I bought from a random seller in the street), seeing habits and patterns, and CARPETS! That was it, the carpets, the motives of the past revived again to serve the design purpose and to pay tribute to the greatness of history. 

#Renato Tata #Design Overview in Tirana #visual identity

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TOSCA Poster

I always wanted to design a poster for Opera. That day has finally come. Thank you!

#opera #tosca #ministryofculture #Renato Tata #Albanian Graphic Design

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Greek Graphic Design Awards 2014 / The Last Package

I was invited to create a video for the Greek Graphic Design & Illustration Awards 2014 ceremony introducing the Package Design Category. The idea: Showing the production line of the “Last Package”! Aired on April 10, 2014 at the Onassis Cultural Centre.

#Renato Tata #Erfort Kuke #Ina Lisi #Greek Graphic Design Awards #the last package

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Greek Advertising Awards 2010

Print Ad for our lovely client "Multirama Electronics Retail Stores".

Task: Promote the MLS Destinator 

Idea: The visualisation of being stuck in the traffic; just like being trapped in a spider's web. 

Headline: Don't get trapped into traffic.

Prize: Gold Ermis Award

#Ermis Awards #Renato Tata #Greek Advertising #Themis Sotiropoulos #Markos Papadakis #MultiramaElectronics

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Round Table: Panic Attacks in Adulthood

#Renato Tata #graphic design #panic attack #tei of athens

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European Design Awards 2011

Greek Graphic Design Awards 2011 

- Bikini Poster

A poster entitled “Hello Summer” was created for the purpose of promoting a party that would take place to mark the end of spring and the beginning of group visits to the beach and endless dives. The poster therefore, welcomed summer in the most appropriate attire: a bikini. It was tied on trees and columns around town. 

#Renato Tata #European Design Awards #ΕΒΓΕ #Greek Graphic Design Awards #Poster #2011

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Blood Donation Poster

The blood you donate, your body "replaces it". The life that you save is "irreplaceable".

* In Albanian the text works perfectly, this is just a translation for you to get the idea.

#blood donation #tirana bank #ogilvy & mather albania #Renato Tata #Albanian Advertising #Albanian Graphic Design

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Greek Graphic Design Awards 2007 

7 years ago, while I was working as a Conceptual Copywriter in the Greek Advertising Industry, I began playing around with graphic design. This is my 1st "Design Project", also 1st Prize in Greek Graphic Design & Illustration Awards 2007 (Young Creatives Category). 

This is my most favourite work, done so far. 

#Greek Graphic Design Awards #Young Designer Winner #Athens Voice Cover #Benaki Museum Exhibition

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OSCAL / Logo & Visual ID

Creating for the Open Source Conference Albania #‎OSCAL2014 Visual Identity #‎Posters #‎HackEverything Special thanks to Andis Rado for shooting our models #‎banana #‎aubergine #‎redpepper

#Renato Tata #Conference #Ogilvy #hackeverything

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European Design Awards 2013

Greek Design Awards 2013

- Logo & Visual Identity 

Design Overview In Tirana (aka DOiT) is a Conference; the 1st, and only, event in Albania dedicated to #ADVERTISING #DESIGN #DIGITAL #NEW_MEDIA. Note: DOiT is a Self-Initiated Project.

My vision is to create a strong design community and to educate / inspire / motivate / feed the creativity in Albania. Of course, the deeper / higher goal of DOiT is to open a path, to lead by bringing the worldwide level to the local market. Being an established Annual Event that helps businesses in Albania to grow through a more effective visual communication.

#Albanian Graphic Design #Design Overview in Tirana #Renato Tata #design festival #visual identity #EBGE #Greek Design Awards

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We use Cookies :P

#Renato Tata #paula barrantes #Ogilvy #cookies #greetings

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Design Overview In Tirana (aka DOIT)

> DM: Design with Attitude!

#design festival #Design Overview In Tirana #Renato Tata #DOIT #Albanian Advertising #2012 #DM #Lollipop #Redon Skikouli #TASK #Conference

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Greek Design Awards 2013 

Interactive Wedding Invitation

Message: No more looking around (left & right), we stay focused on each other.  

#Renato Tata #wedding invitation #Albanian Graphic Design #interactive #blinkers #EBGE #Greek Design Awards

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European Design Awards 2012

Greek Advertising Awards 2012

Interactive Wedding Invitation: The idea is based on the Greek phrase "Χωριστά δεν έχει νόημα" which means "Standing alone is meaningless".

#Greek Design #Interactive #Renato Tata #Wedding Invitation #European Design Awards #Silver Award #Helsinki 2012

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Cannes Young Lions Competition Greece 2009

Client: Make A Wish

The idea: An interactive web banner. 

Dark sky without any star to make a wish. But with the involvement of the visitor "push the asterisc on your keyboard" a lot of stars was falling, a lot of chances to make a wish. "It's so easy to help. Join us." 

The Trophy: We (I and Nassos K.) won the Gold Award and represented Greece @ Cannes Young Lions Festival 

#Young Lions Competition #Gold Cyber #cannes lions #Renato Tata #Nassos Kyratzoglou

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Activate your web cam and don’t forget to smile :)