ASOIAF Great House Words, from Best to Worst
I will not back down from this.
1. “Unbowed, Unbent, Unbroken” (House Martell of Dorne)
Strong, elegant, and dynamic, the Martell words work in a variety of contexts. Need something to cheer at a sporting event? Stuck on ideas for a tattoo? Want to belt out a disco song about how your no-good ex tried to bring you down but failed embarrassingly? The Martells have you covered. These words also feature a number of sexy literary devices, such as assonance, alliteration, and parallelism.
2. “Ours Is the Fury” (House Baratheon of the Stormlands and Crownlands)
While they don’t possess the stirring rhythm of #1, the Baratheon words nevertheless have a King James Bible-style cadence that lends them a certain gravitas. They’re concise without sacrificing poetry and threatening without resorting to crassness. (I’m looking at you, House Bolton.) The Baratheons have yet to produce a monarch who’s the total package, but their words are a class act.
3. “Winter Is Coming” (House Stark of the North)
These words are terrific during the summer. Even when the barley is high and everybody south of Riverrun is prancing about in the nude, you’re not going to forget to salt a decade’s worth of meat for the coming winter. You’re a Stark, damn it, and you’re (theoretically) prepared for the worst. Your motto may be a little obvious in the fall and unnecessarily depressing in the spring, but it still works. You know when it’ll get old, though? When you’ve got a forty-foot snowdrift outside your castle and the Others are breathing down your neck. All you can say then is, “Hey, remember when I told you winter was coming? I was right!” Nobody likes a know-it-all.
4. “Fire and Blood” (House Targaryen of…it’s complicated)
It’s appropriate and cool-sounding, but I suspect that very little brainstorming was involved in the creation of this motto. I bet somebody asked Aegon the Conqueror to come up with some words at the very last minute. “Um,” he said, right before glancing at his dragon. Then he remembered that he could kill people other ways, like stabbing. BOOM. PROBLEM SOLVED. MORE TIME FOR BROTHER/SISTER INCEST. Like, you people have pet dragons and violet eyes. You could’ve come up with something more creative.
5. “Family, Duty, Honor” (House Tully of the Riverlands)
These are perfectly serviceable house words. They’re true, they’re to the point, and they’ve got a decent flow to them. On the other hand, they’re the equivalent of buying a picture frame and not replacing the sample photograph inside of it. You can imagine a Blackwood or whoever walking a Tully through the process of selecting house words in the days of yore. “So, one thing you can do is choose something that’s important to you,” Blackwood says, having kept a straight face while Tully picked a trout for his sigil. “Family, duty, honor…” BOOM! More time for… living by a river and being chill, I guess. Then again, maybe the words are a sick burn to the many houses that delight in kinslaying, turncloaking, and violating guest right.
6. “We Do Not Sow” (House Greyjoy of the Iron Islands)
What DO you do, House Greyjoy? You don’t like nice things, you don’t appreciate education, and you don’t have the decency to get a cake when your only son comes back safely from a decade-long stint as a hostage. I’m sick of your negativity and appalled by your lack of subterfuge re: piracy. I do appreciate your brevity and honesty, though. “We’re Going to Steal You Stuff Because Our Soil Sucks Ass” admittedly would have been a little wordy.
7. “Hear Me Roar” (House Lannister of the Westerlands)
The world is not a Helen Reddy song, Lannisters! It’s not even a Katy Perry song! Are you still an embryo with a long, long way to go? Did you stand for nothing, so you fell for everything? I expect this cribbing shit from the Greyjoys, but not from you. I’m not even sure “Hear Me Roar” is supposed to be a threat; it could just be about self-expression or peaceful protest or a simple love of making lion noises. No wonder you’re always going on about paying your debts instead; that actually sounds like you might do something.
8. “Growing Strong” (House Tyrell of the Reach)
This is a great motto…if you’re a company that sells boxed raisins or canned pineapple. It could also be an okay title for a 1967 mid-tempo R&B duet about a man and a woman who inspire positive change in each other with their love. For the scheming family that rules over one of the richest regions in the realm, though, it’s weak. But maybe that’s just what you want people to think, you sneaky cusses. “Because Fuck the Hightowers, That’s Why” probably would’ve been overly combative, too.
9. “As High as Honor” (House Arryn of the Vale)
What a mess. First, it leaves you wide open for incoherent weed jokes. Second, who goes around talking about how “high” honor is? Nobody in Westeros and nobody in the real world, that’s who. There’s an association between the word “high” and morality (i.e., “high-minded” or “high ideals”), but the connotations are vaguely negative and it’s still too big a leap from morals in general to honor specifically. Third, these words barely even manage to imply that you’re honorable. You just…live in the mountains…which are high…and high things are honorable. In conclusion, Ray Charles is God.
Notes on Some Other House Words
“Our Blades Are Sharp” (House Bolton of the North): Slightly less tacky than Ramsay Bolton’s taste in clothing. Slightly less gross than Roose Bolton’s TMI session with Theon on the way to Barrowton. Apparently a flayed man has no class, either.
“[Unknown]” (House Frey of the Riverlands): Ooh, I have a few suggestions! “We’ll Burn That Bridge When We Come to It.” “Come for the Nauseous Food, Stay Because You Got Murdered.” “Don’t Blame Us, Robb Stark Was a Werewolf.” “From an Ancient Man’s Scrotum.” Just kidding, some of you are cool.
“Beware Our Sting” (House Beesbury of the Reach): Wow, a house motto that contains fun animal-based wordplay and manages to be vaguely threatening! Take note, Lannisters.
“Though All Men Do Despise Us” (House Codd of the Iron Islands): Are good public relations considered effeminate in the Iron Islands’ toxic-even-for-Westeros standards of masculinity? Why am I asking, of course they are.
“Tread Lightly Here” (House Footly of the Reach): Okay, that’s just plain delightful.
“A Taste of Glory” (House Fossoway of Cider Hall of the Reach): This sounds like an advertisement for a fancy vineyard that hosts wine tastings. Not particularly intimidating, but definitely less limp than the Tyrells’ words.
“The Choice Is Yours” (House Lonmouth of the Stormlands): Wait, what choice is mine? I’m looking at your banner, and it’s all skulls and kisses. What the hell are you proposing? Jesus.
“Above the Rest” (House Mallister of the Riverlands): Okay, you know what? Rude.
“Brave and Beautiful” (House Piper of the Riverlands): Best said of oneself while tossing one’s hair. Not a bad way to sell shampoo.
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