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[anushkablog]

May the 4th Be With You: Brand Wars Day!

The cosmic epic of Star Wars is a never-ending tale of twirls and twists, much like a smooth dance. It consists of three trilogies that have entranced the souls of millions of fans from all around the globe. Despite its humble beginnings, no one could have thought that Star War would be such a triumph. It has become such a cultural phenomenon, joining people from all over the world together. This boundless universe of infinite possibilities has become a tantalizing marketing opportunity for brands. Star Wars Day, which takes place every May 4th, stands as a trove of promotional prospects for brands to engage with fans and pique their interest with their brands. Countless companies have profited from this opportunity and unveiled a plethora of Star Wars-themed products and giveaways. From fast-food franchises to gaming companies and even automotive brands, it seems as though everyone is looking to monetize the magnetic appeal of the Star Wars franchise. Some really creative ideas used by brands are listed below:

1. Slight Changes in the Packaging

Now you might wonder how changing packaging can help with marketing. Well, the answer is very simple, daring brands make minor tweaks to their packaging during the time window of Star Wars Day for some period of time. Basically, their tactic is to shine like a lightsaber on the 4th of May. The Star Wars fandom is a force to be reckoned with. And for those targeting the outer edges of this galactic community, no effort goes to waste. For even if they capture a mere few, the journey is worth it, as all Jedi-minded devotees possess an unquenchable thirst for all things related to Star Wars!

2. Cross Over between Brands

During this galactic time, many brands collaborate with the Star Wars franchise. Brands try their best to make their customers happy with creative ideas. This sparks interesting collaborations among them which creates magic in the market. A fascinating illustration is the collaboration of ‘STAR WARS AND ASSASSIN’S CREED’. It’s a blend of two epic franchises that one could only dream of. One can say that this was a fantasy for gamers and Star Wars fans. In 2018, American Tourister outdid themselves by presenting suitcases embellished with stunning Star Wars themes. This is an indication of how brands use their imaginative powers to charm customers and add vibrancy to their products.

3. Creative Instagram and Twitter Ads

In the digital age of marketing, producing creative advertisements is a must. And no brand wants to lose in the race. How splendid it is to witness fun-filled ads that brim with creativity and amusement. An amazing instance is McDonald’s Instagram ad from 2018 that featured a mouth-watering burger accompanied by an imaginative caption. Also, Porsche triumphed in 2017 with a Twitter ad that left car enthusiasts and Star Wars enthusiasts alike spellbound, as it read, “I AM YOUR FATHER”. They loved the underlying meaning behind it.

Let us not forget the heavy hitters in the land of advertising, such as Uber, Twix, Xbox, and Nissan, who consistently bring their A game and display their innovative powers. These brands are experts in showcasing their products in a manner that is both imaginative and captivating. On the 4th of May 2016, Domino’s undoubtedly stole the show with their unparalleled creativity. Well, they worked their magic by sharing an image of a “Star Wars” enthusiast decked out in a costume crafted entirely from Domino’s pizza boxes. And let me tell you, the audience was completely in love with the ingenious masterpiece!

4. Discounts and offers during the 4th of May

Brands and companies offer a good amount of offers and discounts during and on 4th of May every year. The 4th of May has truly become a great phenomenon all around the world. Star Wars fans have the unique opportunity to take advantage of sales events from popular brands like ‘Build a Bear’, ‘Lego’ and ‘Amazon’ to add to their treasured collection of galactic merchandise. These promotions often offer discounts on a variety of products, including rare and limited edition toys that are highly sought after by enthusiasts. These offers and discounts come in handy for Galactica creatures. All the Star Wars lovers go at these in full force. A recent example of an amazing offer in the year 2023 is by GetSetHome. Embark on a galactic adventure with GetSetHome, as they bring you an offer that’s out of this world! The Jedi of the Star Wars universe will assist you in your house hunt expedition with their wise counsel. But that’s not all! Book your space on the fourth of May, year 2023, and receive a fantastic discount of Rs. 4000 on any shared accommodation (a bed, a room or the entire house) by using code: MAY4THOF. It’s simply a deal that can’t be missed! Click the link below to know more. https://www.getsethome.com/

Offer for Booking a Shared Accommodation in Mumbai on www.GetSetHome.com

The fourth of May is an auspicious occasion, not just in the galaxy far, far away, but also in the exciting and ever-evolving world that we live in. This is the day when the Force is strong, and the creative energy runs wild. From ingenious ideas to staggering discounts and mind-blowing marketing strategies, May the Fourth is an unforgettable experience. So, seize the day, embrace the excitement, and revel in all the wondrous offerings that come your way. May the Force be with you on this momentous day. #Maythe4thbewithyou

#star wars #may the 4th be with you #Brands #Brand War #Moment Marketing

[anushkablog]

New to Mumbai City

Mumbai… a city that never sleeps and never ceases to amaze you in every way. 

But beware!!! Cause this city is going to make you really, really tired. 

I moved to Mumbai for further studies in 2013. It has been almost a decade since I moved to this dream city. There are multiple things that I totally LOVEEE about this city but something that really made my Mumbai journey easy is its very accepting culture that welcomes people from everywhere in the world. 

After a decade year of experience, Here is what I can tell:

1. Mumbai is a land of opportunities as every other MNC has its office here. Hence ample job opportunities for freshers. 

2. Local trains are literally lifelines here. So if you are going to travel during peak hours in the local train then I wish you luck ;)

3. Work hard and party harder is the motto here. Saturdays and Sundays are the party days in Mumbai and hence you will see a massive rush at restaurants, cafes, pubs etc.

4. House hunting is going to be a TASK!!! At first, I was staying in my college hostel but once I got done with my graduation I had to find a new place to live. I spent almost 2 months looking here and there…from one broker to another…from one local PG to another local hostel... It was all hectic. But then finally I found my comfy and cozy home through this website named www.GetSetHome.com

5. Mumbai’s never-ending traffic!!! Do you really want me to talk about this?? LOL

6. This city celebrates each and every festival with great unity and gusto. Mumbai lits up during the festive season which makes this city even more beautiful. 

7. You really need to watch your eating habits. Mumbai will get you super addicted to eating out. From drool-worthy roadside chat to fancy cafes… Mumbai got it all. So you better keep a watch on how much you are spending on food. Go home and cook a meal…I know it's tough but come on you can do this ;)

8. Marathi…you must know a few basic words of this language if you want to survive in this city. Every other person here talks in Marathi. 

I know I have not covered a lot in this but even if I had to cover everything, it will take a whole day (or even more) for me to note everything down cause I can go on and on…

#city #cityscape #city life #mumbai #pune news #mumbaiblogger #citylights #street