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#Moment Marketing
bldigitaldesigns · 5 months
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daurcommunications · 8 months
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8 Best Ideas to level up your Content Game on Social Media - DaurCom
Every other day we can see a creator going viral, a song being used everywhere or a meme trend on various social media portals. A lot of Content Creators here might have always desired to be the One!
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anushkablog · 11 months
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May the 4th Be With You: Brand Wars Day!
The cosmic epic of Star Wars is a never-ending tale of twirls and twists, much like a smooth dance. It consists of three trilogies that have entranced the souls of millions of fans from all around the globe. Despite its humble beginnings, no one could have thought that Star War would be such a triumph. It has become such a cultural phenomenon, joining people from all over the world together. This boundless universe of infinite possibilities has become a tantalizing marketing opportunity for brands. Star Wars Day, which takes place every May 4th, stands as a trove of promotional prospects for brands to engage with fans and pique their interest with their brands. Countless companies have profited from this opportunity and unveiled a plethora of Star Wars-themed products and giveaways. From fast-food franchises to gaming companies and even automotive brands, it seems as though everyone is looking to monetize the magnetic appeal of the Star Wars franchise. Some really creative ideas used by brands are listed below:
1. Slight Changes in the Packaging
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Now you might wonder how changing packaging can help with marketing. Well, the answer is very simple, daring brands make minor tweaks to their packaging during the time window of Star Wars Day for some period of time. Basically, their tactic is to shine like a lightsaber on the 4th of May. The Star Wars fandom is a force to be reckoned with. And for those targeting the outer edges of this galactic community, no effort goes to waste. For even if they capture a mere few, the journey is worth it, as all Jedi-minded devotees possess an unquenchable thirst for all things related to Star Wars!
2. Cross Over between Brands
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During this galactic time, many brands collaborate with the Star Wars franchise. Brands try their best to make their customers happy with creative ideas. This sparks interesting collaborations among them which creates magic in the market. A fascinating illustration is the collaboration of ‘STAR WARS AND ASSASSIN’S CREED’. It’s a blend of two epic franchises that one could only dream of. One can say that this was a fantasy for gamers and Star Wars fans. In 2018, American Tourister outdid themselves by presenting suitcases embellished with stunning Star Wars themes. This is an indication of how brands use their imaginative powers to charm customers and add vibrancy to their products.
3. Creative Instagram and Twitter Ads
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In the digital age of marketing, producing creative advertisements is a must. And no brand wants to lose in the race. How splendid it is to witness fun-filled ads that brim with creativity and amusement. An amazing instance is McDonald’s Instagram ad from 2018 that featured a mouth-watering burger accompanied by an imaginative caption. Also, Porsche triumphed in 2017 with a Twitter ad that left car enthusiasts and Star Wars enthusiasts alike spellbound, as it read, “I AM YOUR FATHER”. They loved the underlying meaning behind it.
Let us not forget the heavy hitters in the land of advertising, such as Uber, Twix, Xbox, and Nissan, who consistently bring their A game and display their innovative powers. These brands are experts in showcasing their products in a manner that is both imaginative and captivating. On the 4th of May 2016, Domino’s undoubtedly stole the show with their unparalleled creativity. Well, they worked their magic by sharing an image of a “Star Wars” enthusiast decked out in a costume crafted entirely from Domino’s pizza boxes. And let me tell you, the audience was completely in love with the ingenious masterpiece!
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4. Discounts and offers during the 4th of May
Brands and companies offer a good amount of offers and discounts during and on 4th of May every year. The 4th of May has truly become a great phenomenon all around the world. Star Wars fans have the unique opportunity to take advantage of sales events from popular brands like ‘Build a Bear’, ‘Lego’ and ‘Amazon’ to add to their treasured collection of galactic merchandise. These promotions often offer discounts on a variety of products, including rare and limited edition toys that are highly sought after by enthusiasts. These offers and discounts come in handy for Galactica creatures. All the Star Wars lovers go at these in full force. A recent example of an amazing offer in the year 2023 is by GetSetHome. Embark on a galactic adventure with GetSetHome, as they bring you an offer that’s out of this world! The Jedi of the Star Wars universe will assist you in your house hunt expedition with their wise counsel. But that’s not all! Book your space on the fourth of May, year 2023, and receive a fantastic discount of Rs. 4000 on any shared accommodation (a bed, a room or the entire house) by using code: MAY4THOF. It’s simply a deal that can’t be missed! Click the link below to know more. https://www.getsethome.com/
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Offer for Booking a Shared Accommodation in Mumbai on www.GetSetHome.com
The fourth of May is an auspicious occasion, not just in the galaxy far, far away, but also in the exciting and ever-evolving world that we live in. This is the day when the Force is strong, and the creative energy runs wild. From ingenious ideas to staggering discounts and mind-blowing marketing strategies, May the Fourth is an unforgettable experience. So, seize the day, embrace the excitement, and revel in all the wondrous offerings that come your way. May the Force be with you on this momentous day. #Maythe4thbewithyou
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pomeloindia · 1 year
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Latest Digital Marketing Trends in 2023
In this fast-paced digital world, it's difficult to match the pace with changing market trends and generate high ROI.  
To keep your business up-to-date and match up with the pace of market changes, Pomelo Digital is the right choice in 2023. We deliver the best digital marketing services in Gurgaon. 
Furthermore, implementing the following tactics can help you to enter the territory of your customers and present what you’re offering:
#1 Content Marketing: Start with offering value
We all are living in a content-hungry society. You often have heard that ‘content is the key’. Creating killer content planning can benefit you in making a crystal-clear sales funnel approach and boosting conversions.
Build your community
In 2023, you should focus on creating content that will build up your community and make new connections. Well, email marketing has its place, but it’s quite a PUSH marketing approach, on the other hand, content avails the PULL marketing approach. 
Focus on offering value
If you’re going to explore the field of content marketing, first you should shift your mindset from ‘selling’ to ‘offering value’ in the life of your viewers. Because the fact is “customers don’t care about you, they care about themselves.”
Collaborate and brand partnerships
Each creator wants to grow and expand the size of the audience which means they are also looking for collaborations and brand partners. Approach them with genuine intentions and make a room for a win-win situation for both the parties and their audiences.
Want assistance in creating a full-fledged content strategy? Pomelo Digital is the right place! We are a well-established digital marketing company in Gurgaon that provide 360degree content marketing services. Let’s shake hands together!
#2 Influencer marketing: Follow the trends
Undoubtedly, social media influencers hold the power to make or shifting trends. Influencers make short videos such as; reels and youtube shorts to entertain and engage with their fans. and set up new trends. 
YouTube Shorts and Instagram Reels are growing exponentially. Businesses and marketers can find the right influencers who have a fan base and voice that match your offerings. 
Finding the most suitable influencers for your marketing promotion can be a daunting task. Pomelo Digital is known to offer the finest influencer marketing services in Gurgaon. 
#3 Experience marketing: Drive to experience
All businesses are focusing on upgrading their customer experience. See, because all humans have the strong ‘drive to feel or experience’ something new. There are plenty of successful experience marketing campaigns that create history. 
Offering FREE samples, car test drives, etc, there are various ways to provide something new to your customers. In 2023, through experiential marketing, you can stand out and establish your business as a brand. 
#4 Moment marketing: For the moment that matters
For closing any deal, your business has to be present on the right platform, in front of the right audience, and at the right time. But what if your campaign delivers at the wrong time? Simple, people keep scrolling. That’s why in 2023, businesses will also focus on Moment Marketing along with digital marketing. Wait! What is moment marketing?
It is the marketing approach to land your product to your potential customers at the exact right moments. It means that they are already searching for what you’re offering. This approach enhances the probability of conversions.
#5 B2B marketing: Videos for instant engagement
It seems that LinkedIn marketing and B2B conversation is boring. But that’s not true. LinkedIn is getting very popular among millennials. While we talk about explainer videos, Youtube and Linkedin are the most preferable channels.
Videos have the power to instantly connect with the audience. Also, LinkedIn is growing as a channel where people can put user-generated content.
These are some examples of valuable content for B2B channels:
Industry news
Press releases or announcements
Interviews (video and blogs)
Explainer videos
Podcasts
Conclusion:
Always remember this thumb rule Content Is King! Because content is the only way to connect with your online audience and win their hearts. Share your thoughts on the above digital marketing trends. Also, do you think you’ll crack the upcoming market trends? If you want assistance on how to land on these smart strategies, connect with us now. At Pomelo Digital, we would love to support you in all your digital marketing concerns. Till then, wishing you a cheerful year ahead.
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webjinnees-blog · 1 year
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What is Moment marketing and How to Grow Business with Moment Marketing?
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You must have heard about the term moment marketing, it is one of the best guerilla marketing techniques which relies on the viral and latest news, event, or occasion. It is delivered through digital and social media platforms and helps a brand to be in the conversation and gain brand awareness.
Brands utilize any recent news or event to turn it into a very striking and creative copy that helps them to start a conversation and build awareness around their product or service. This simple yet effective technique for marketing is called Moment marketing. As the name suggests it changes with the moment and drives engagement in your brand.
Why is Moment Marketing Effective?
Can you recall any brand that is great at-moment marketing? Amul is the oldest favorite when it comes to moment marketing ads, and yes how can we forget popular startups like Dunzo, Swiggy, and Zomato’s moment marketing ads?
Just consider the Social media following of these early startups and compare them with some big brands which miss the opportunity or have lacked or failed in creating any creative and executing moment marketing campaign.
Wasn’t it easy to recall these brands and connect with their persona when you were asked about moment marketing campaigns? I am surely confident that you must well remember these brands because of their “creati-witty” moment marketing post campaigns.
You May also Like:- 11 Best Email Marketing Books in 2022: You Need to Read
Moment marketing comes with many benefits, some key benefits of Moment marketing are:
Easy to recall – Brands are easy to identify when they capture the latest trendy news and capitalize them into innovative trendy and creative moment marketing campaigns.
Highly Engaging – Social media followers love to see witty-moment marketing campaigns on their feeds, and brands that make it to their list not only win on social media but also win their hearts.
Immediate Feedback – Moment marketing is executed over social media and digital platforms, and viewers offer immediate feedback to such posts by sharing, commenting, and engaging with them. This feedback helps in understanding the mood of your viewers.
Brand building and engagement – As I told you, consumers engage with moment marketing posts and creatives, which directly helps the brand engage with the audience and start a healthy conversation.
Helps to get part of the conversation – All brands want to become part of the conversation and moment marketing ads are the best way to do so as many viewers easily relate to the post and try to engage with it.
Sometimes become a trendsetter – Moment marketing ads or posts are a great way to make your brand go viral, as it is based on trend-setting news and events, viewers highly engage with such posts and sometimes they can become trendsetting or viral.
You May also Like:- 29+ Group buy SEO Tools in India (Just Rs. 149/-*)
Important Features of Moment Marketing
Over the period of time Moment marketing has evolved a lot and every brand tries to give their campaign a competitive edge with creativity to beat others. It’s not just that moment marketing has become creative and witty but is more analytics-driven nowadays.
Let’s learn about the important factors that shape a new age-moment marketing campaign.
Time – Time is an important factor as moment marketing campaigns last for a short span of time. It basically lasts for a day or so. You need to be fast in your approach and communicate with your audience in a very speedy manner.
Witty – Wittiness is the element that drives more viewers to your content in a moment marketing, however, you need to balance wittiness and humor in your campaign or social copies correctly, or else it might be unpleasant and uncomfortable for your viewers, make sure not to hurt anyone feelings while you create your campaign.
Analytics – Just like all social media campaigns, nowadays Moment marketing is also data and analytics-driven, social media marketers tend to follow the moment marketing initiatives only of highly trending topics, hence you need to also keep track of trending topics based on the region of interest and other factors.
Memes – Memes can best communicate during a moment marketing campaign, they are seriously funny and relatable to the audience and people love watching memes from brands, memes also get better engagement and are more sharable among viewers.
You May also Like:- Umbrella Branding: A Researched Marketing Strategy
Successful Moment Marketing Campaigns
There are no particular moment marketing campaigns that can be said more successful than the other, but here we can discuss some brands who have nailed the marketing world with their witty and creative moment marketing campaigns.
Successful Moment Marketing Campaigns are:-
Amul
Zomato
Dunzo
Pidilite- Fevicol
Durex
Oyo
Conclusion:-
Over the years moment marketing has been highly successful in India and global market as more and more GenZ buyers and audiences have started engaging on social media. However, brands need to stay true to their ethics and personality when they target any moment of marketing or create any meme campaign for the same.
There’s a fine line between being naturally funny and witty and being vulgar hence it is always advisable to take the help of experts while planning such campaigns. Please Share your Valuable Thoughts with us so we can make it more Informative.
Thanks
Nitin Mathur
Webjinnee
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webjinnee23 · 1 year
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What is Moment marketing and How to Grow Business with Moment Marketing?(webjinnee)
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Moment Marketings one of the best guerilla marketing techniques which relies on the viral and latest news, event, or occasion. It is delivered through digital and social media platforms and helps a brand to be in the conversation and gain brand awareness.To understand in details so you can Click Here
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chiquilines · 18 days
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Silly togachako uni doodles since I havent drawn them in a minute
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ruegarding · 2 months
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this blog is filled w me gushing over percy's kindness, empathy, and faith in ppl so it's like no wonder i dislike the show they removed like 80% of it and half the reason he's kind to ppl is bc his mom told him to be not bc it's something innate to him
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sidereon-spaceace · 3 months
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torn between wanting to make all my ocs Specialest Little Guys and overpowered VS. the fact I just finished watching all three extended editions of Lord of the Rings and am deeply moved by the struggles and worth of the common man
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fistfuloflightning · 5 months
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You promised— He always liked to think that Earendil hated him. It made it easier, somehow. To push back the grief and the guilt and the filthiness that clung to his bones. But his nephew was constantly in his presence, laughing and chattering like a little bird. And Maeglin hated himself all the more for what he had done.
Day 4: Earendil & Maeglin for @nolofinweanweek
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quantumshade · 11 months
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so many people completely miss the point of the doctor's character arc in series 8 it's nuts. it's not about him being a "darker" or more morally ambiguous version of the character. the doctor has ALWAYS been morally ambiguous; that is a consistent character trait across all regenerations. it's about him feeling crushed under the pressure of an expectation of him to be a "hero", and the culmination of this arc is him saying onscreen "i am Literally Just a Guy and you should treat me as such"
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daurcommunications · 8 months
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8 Best Ideas to level up your Content Game on Social Media - DaurCom
Every other day we can see a creator going viral, a song being used everywhere or a meme trend on various social media portals. A lot of Content Creators here might have always desired to be the One!
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fireflywritesgt · 3 days
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Harry in a Hospital
Part 17 of my story! See the index and content warnings here. <3
The night of the storm had broken something in Joe Piccoli. The ghosts of the doctor’s touch haunted his body the way the shock of revelation haunted his mind, and since that night he had been left mentally reeling, suspended in an emotional free-fall that knew no end. As he sat at the phone table and scribbled, what refused to leave his mind above all else was not Harry’s hands or the way he had carelessly let himself fall asleep in them. It was what had happened after. The way he had woken up in the upstairs bedroom once again, laid out on that pillow, tucked in with the greatest of care. The first time he had fallen asleep there, he had assumed the doctor had simply forgotten him, but now it was clear that on that night he had been deliberately placed there like some small child who had stayed up too late. That night, that realization that Harry cared about him, had left something inside of Joe bleeding. Much as he tried to hide it, he now felt raw and exposed, stripped bare of all pretense. He was a knight without armor. A soldier without a gun. A lion without teeth. Harry had made no mention of that bed the morning after, and Joe was far too proud to bring it up himself. He simply did the walk of shame back to the floorboards and ruminated over what on earth he was becoming.
He wondered if being a pet would be preferable to being whatever he now was as he sat there and sketched. Even his art was betraying him; there wasn’t a single thing lewd or obscene about the hands he was drawing, but he could never allow Harry to see them. He could never allow Harry to see any of his artwork, for he knew what unconscious desires bubbled up to the surface whenever he put pencil to paper. This man, who gave him food and a bed and hot water, who worried about him when he was gone, who cared, was driving Joe mad in a way unlike any other man he had ever met. Harry was safe and yet Joe was afraid. Not afraid of Harry himself, but afraid of what Harry had the power over him to do. What Harry represented.
The uncomfortable realization that he would walk into Hell for Harry Avery followed Joe around like a second shadow these days, so when the phone rang, and Joe heard the news on the other line, that shadow all but smothered him.
“This is nurse Murphy from Toronto General Hospital. I’m calling on behalf of doctor Herman Avery. He was in an accident on his way back to the office, and he wanted me to let you know he is doing well but he won’t be back at the clinic today.” Said the businesslike voice on the other end as Joe’s head spun.
“Accident!? Wait—no—what!? What kind of accident? When will he be back?” Joe spat his rapid-fire questions into the mouthpiece with all the force of a machine gun.
“His motorcycle was struck by an automobile and he was flung into a bush. Luckily he has fairly minor injuries all things considered… don’t worry yourself, Mr. Piccoli. Just mind the clinic for the day and he’ll be back in the morning.” Said nurse Murphy.
Joe, who had greater emotional capacity than the average earthworm, was already worried. Harry in a hospital? That ought to be illegal, Joe reasoned. Doctors shouldn’t end up in hospitals as patients, it was a perversion of the natural order of things. He tried to say something else into the mouthpiece, but all his neurons were firing at once and his brain short-circuited. Before he could say anything further, the nurse hung up on him with an abrupt,
“Good day, Mr. Piccoli.”
Harry had moved the dollhouse ladder from the floorboards to the table last week, which made speaking into the mouthpiece much easier for Joe. The bad news sank into him deeper and deeper with each rung of it he passed on his climb down. Mind the clinic! How was Joe supposed to mind the clinic when Harry was in the hospital? Joe knew very little about what a hospital truly was, but based on his imperfect understanding, hospitals were where giants went to die.
Tossing his sketches aside, he rolled the receiver off of the table and sent it flying from the pulley. As he slid down the cord he could only hope that by leaving it there it would discourage any further calls from coming in. Joe had bigger things to worry about than scheduling appointments, he decided. Joe was going to find this hospital and get to the bottom of this mess, and in order to do that, he would need to bring out the big guns.
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The treasure buried at the bottom of Joe’s wardrobe was so rare and so precious that he had pried the ruby out of a sleeping giant’s ring just to pay for it. The boots and the jacket were a dark brown rathide leather, waterproof and allegedly so tough even a cat’s claws couldn’t pierce it. The trousers and the shirt, in khaki and white respectively, were specialty fabric blends, known of only among the miniatures – the former was a tiny’s answer to denim or gabardine, and the latter was a light and breathable spiderweb silk that moved like water. The belt was tanned mousehide, as were most of the gloves, save for the palms made from the skin of a young toad. By far one of the most useful pieces of the ensemble, they offered excellent grip while climbing.
This was Joe’s good borrowing gear, something everyone in the trade owned, and in all likelihood, never wore unless it was absolutely necessary due to its sheer cost. Joe himself had donned this outfit on one other occasion: when he had hit up a thirty-room mansion in search of expensive soaps and perfumes. The jacket was more pockets than anything else, and he had made it out of that operation with handsworths upon handsworths of goods to trade away at Calloway’s, granting him an easy winter.
So expensive, so useful, and so special were these clothes that Joe could not risk wearing or tearing them in anything other than a high-profile job or a life-or-death situation, and Harry being in this hospital, Joe reasoned, was a life-or-death situation. He slipped his knife into the specialty-made pocket in the side of his good right boot and went about gathering his weights and hooks. He packed a book in his rucksack as well just in case he had to sit on another streetcar for half an hour, then climbed up to the kitchen windowsill in search of something to tide himself over on his travels. The toadskin gloves immediately helped his cause as he grappled up and clung to the rim of the half-open tin of Oreo sandwiches on the counter. He climbed in, grabbed a piece of the biscuit, and climbed out again with ease.
With that, he was ready to face the world in search of this hospital – wherever that was.
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There was one thing while traveling that miniatures were advised to never, ever do, and that was to travel aimlessly to the center of the city with no destination in mind. Yet that is precisely what Joe did as evening closed in, for as much as the night of the storm had broken him, in other respects it had also emboldened him. If he could survive a rainstorm, he reasoned, then surely he could run off in search of this hospital and come back alive. Even taking the streetcar this time seemed easier now that he wasn’t soaked in rainwater.
If a hospital was a place where giants went to die, then surely it must be conspicuous. All Joe had to do was get some directions. As he walked along and thought, the answer soon came to him in the form of a pair of legs he tripped over as he snuck along a wall in an alleyway. The disheveled tiny who had once been loudly snoring burst to life in a flurry of intoxicated hollering, sending Joe himself stumbling back. Pulling himself together, Joe crept closer to the man he had rudely awakened with all the apprehension of a cat sizing up a nearby snake.
“DAMMIT RUSTY WON’T YOU GIVE ME ONE MOMENT OF PEACE!?” Shouted the red-faced man in a suit that was more patches than suit; then he opened his eyes and added, “…oh. You ain’t no Rusty. I thought you was me brother.”
Joe blinked in utter disbelief at the sight of the drunkard. There was a bottlecap beside the stranger that appeared to have at one point contained a mixture that fell somewhere on the continuum between alcohol and household cleaning product. Where, exactly, Joe couldn’t be sure.
“…no sir, I ain’t no Rusty. Name’s Joe Piccoli.” Joe stooped down to shake the man’s grubby hand.
“Oh, you’re one a’ them fancy borrowing types is ya’? I’m Patches, sir. Don’t got a last name, can’t afford that in this economy. If yer lookin’ for good borrowing you won’t find none here, sir.” The drunkard, Patches, sat up and shook Joe’s hand so vigorously he nearly pulled it off before finally freeing him again.
“I’m looking for a hospital actually.” Joe said. “Where the giants go to die.”
He watched as Patches slouched back again, the gears in his head turning.
“A hospital…” Patches squinted as his brain cells rubbed together, and eventually they generated enough static electricity to light his face up. “Aye, I think I know how to find it, that hospital, but fair exchange is fair exchange. You give me some o’ that good borrowing and I’ll tell ya’.”
Joe wasn’t entirely certain he trusted this drunkard, but Patches was the best, if not the only lead he had. Not wanting to part with his only book written in English, he pulled the Oreo crumb out from his rucksack and showed it to Patches.
“What’ll this get me?” He asked.
Patches’ eyes narrowed.
“If there’s rat poison in that you’ve got yourself a deal.”
Joe’s eyes widened. Even he wouldn’t eat rat poison just for sport, yet for Patches nothing seemed to be sacred.
“I… don’t know what Mr. Christie puts in his cookies, but I wouldn’t rule it out, pal.” He fibbed.
After much consideration, the drunkard accepted his offer.
“Well then it’ll get you over there.” Patches replied, and pointed down to the far end of the alley. “You go out there and turn right. There’s a place on the corner where the giants go to fight, then a special buggy takes ‘em away to die.”
A shiver ran down Joe’s spine. He had seen precious little of giant society, and as time went on, the less he saw the happier he found himself to be. Still, for Harry’s sake he had no choice but to bear witness to whatever bizarre ritual sacrifice this was.
-
Joe sat at the corner and read as he waited for the action to start. It didn’t take long; by the time he reached the second chapter one giant flung another from the tavern’s doorway and rudely interrupted the main characters’ first meeting. He crouched down low by a façade on the side of the building and watched the four shoes of the two fighters in motion as they swore and shoved each other this way and that. He could feel the shockwaves of their feet from where he sat and cowered, and to his great displeasure he could see that the warring giants weren’t moving away from his hiding place, but towards it. Joe could not see it, but the façade he was hiding in, which extended all the way to the ground, also framed a window above him like an arch. Joe only became aware of the window’s existence when one of the men slammed the other’s head into it as he insulted his opponent’s mother, causing a shard of glass to land a mere inch away from the tiny. Luckily for Joe, and unluckily for the poor fool who was getting his head kicked in, the victorious giant flung his victim to the ground a solid giant’s length away from Joe’s hiding place where he then lay unconscious.
Joe had seen his share of bar fights at Calloway’s, but never before had he encountered violence so brazen, done out in the open for all to see. If tinies like him were to fight like that in plain sight they were bound to be hunted or snatched. His morbid curiosity overtook him as he crept out from the façade to examine the fallen giant. The victor was walking off as if nothing had happened, and now curious onlookers were flooding the scene. With a flock of strange giants closing in, and with no better hiding place, he slipped into the unconscious giant’s front pocket and hoped the beast didn’t wake up while he was in there.
Now in the darkness of the pocket, Joe heard a ringing bell in the distance that grew louder and louder until it was completely deafening. When the ringing stopped, Joe then heard a sea of voices as the gawkers commented on this detail and that detail of the fight, until one voice parted the wall of sound like Moses.
“Ambulance service! Out of the way! Out of the way!” It nagged.
Before Joe could even ponder what an ambulance service was, he found that he – and the unconscious giant – were now in motion, as if suspended in midair. Then, the motion stopped, and there was a strange thunk noise. He could hear movements off to his side, and upon peeking out of the edge of the strange giant’s pocket he could just make out the elbow of another giant who seemed to command this ambulance service. The ambulance giant did not appear to be aware of Joe, and sensing his only opportunity to escape, he slipped out of the pocket and onto the white platform the unconscious giant was now lying on. He plucked a hook from his back and went to work grappling down to the ambulance floor as the ringing bell started up again.
He had chosen a good time to escape, for soon after he reached the floor he heard the unconscious giant spring to life again and unleash a series of insults at no one in particular.
“Stay down! Stay down!” The ambulance giant ordered.
The once-unconscious giant did not oblige, and Joe hid in the darkest corner he could find as yet more titans clashed above him. If this was the special buggy that took the giants away to die, Joe reasoned, he wasn’t sure he wanted to see what happened at the final destination.
-
Soon the ambulance’s ringing stopped and with it the sickening motion of the high-speed automobile stopped as well. Even the injured giant had quieted down, and finally the doors on the back end of the wagon swung open in annunciation of Joe’s freedom. Smaller wheels moved beside him, which appeared to be attached to the platform the injured giant was lying on. Joe grappled onto the lower frame of the wheeled stretcher and clung there for dear life as the ambulance giant wheeled the injured man out of the van and down a long hall. Then the stretcher stopped, nearly throwing Joe under the wheel in the process, giving the tiny a golden opportunity to retrieve his hook and line and escape into the halls of what he could only assume was the hospital.
Soon he was running down an endless labyrinth of busy feet and white walls. When he came to a staircase that would be insurmountable without throwing hooks around in plain sight and blowing his cover, he stopped for a moment and clutched his chest as he caught his breath. As he gazed up at those stairs and then down at his boots, he wondered what on Earth it was Harry had done to him that had caused him to embark on this ridiculous venture to begin with. No self-respecting miniature in their right mind would ever do something so reckless as this – even Joe at one point used to have limits. Now, here he was, traversing this never-ending maze and wishing he were a giant all the while. How easy it would be if he could just walk right into the hospital, climb straight up those stairs, speak directly to a nurse – whatever it was that a regular visitor would do. Joe, in that moment, couldn’t help but wonder why life had to be as unnecessarily difficult as it was for him.
When he looked up, his heart leapt into his throat as it dawned on him that he was not alone. The spinning of massive spokes behind him caught his eye, and as he turned to his left he was greeted with the right wheel of a wheelchair. Inside of that wheelchair sat a round, grizzled old giant, and Joe froze as the giant looked right at him, then back up to the stairs.
As Joe followed the giant’s sad gaze, something clicked between his ears. It seemed that Joe and this strange giant had a shared grievance in life. He turned back to the old giant with a knowing smile and nodded as the two exchanged a look that seemed to say,
“You too, huh?”
Then a door opened nearby, a nurse rolled a gurney into the hallway, and their moment of solidarity was cut short when the tiny had to flee.
-
The surgical wing. Administration. The medical wing. Joe had traversed all of these with still no sign of Harry. He was at the end of his rope as he ran down a narrow tunnel without end in search of whatever branch of the maze came next. After an eternity spent running down this hall, Joe stood at a crossroads and turned left into the outpatient department.
Here he was met with two rows of beds on wheels, each with a patient. At the far end of the room, he could just make out a nurse who sat at a desk, silhouetted by the wide open door behind her. In that moment, as he gazed upon these two rows of beds, Joe couldn’t help but marvel at how different this shiny, white hospital was from the dens of the barber-surgeons he was used to.
It would be a profoundly stupid idea for Joe to enter this well-supervised room full of sleeping giants, and he wouldn’t have bothered had he not spotted one very important detail. Joe knew Harry best in bits and pieces; his face, his feet, his hands, and there in a bed to the left, hanging down halfway to the floor, was a hand that Joe would recognize anywhere in the world. Immediately a fire was lit inside him and he traced the nurse’s hawk like gaze, judged the distance between himself and Harry’s bed, and sprinted over to it. Taking great care to stay out of her line of sight, he threw his weighted hook around a bar at the end of the cot and climbed up the frame, enjoying the beautiful traction his specialty-made boots offered him against the painted metal.
Then the nurse’s papers shuffled. For a heart-stopping moment he lost focus and slid back down the line again. When he craned his neck and peered at her from around the bar he was climbing, he could see to his relief that the nurse now had her nose in a book. He let out his bated breath and soon he made it to the end of the bed. He crawled all the way across it, over top of the limp arm, and right up to the ear of its sleeping occupant.
“…Harry.” Joe whispered.
The giant didn’t stir.
“Harry?” Joe said.
He moaned this time. Joe couldn’t see the nurse from where he stood beside Harry, so he could only hope that what he did next wouldn’t blow his cover.
“HARRY!” He shouted, straight into the giant’s ear.
Harry jumped and stirred at the sound, which earned himself a stern shushing from the nurse.
“Whaaat?” Harry groaned.
“Harry, wake up! I’m here to rescue you.” Said Joe.
Harry rubbed his eyes in a daze, then turned to look at Joe. His face gradually contorted in terror as his conscious mind began to connect the dots.
“Joe—what are you—you shouldn’t be here!” He slurred under his breath.
“Neither should you!” Joe argued.
“Yeah, but I told you to—“ Harry kept rubbing at his face as he tried to come up with a coherent sentence, then he gave up and tossed his one good arm to his side. “Joe. What are you doing here dressed like a RAF pilot?”
“I told you! I’m rescuing you! This place is dangerous, Harry. I had to break out the good borrowing gear.” He answered.
“Borrowing… gear…?” The intoxicated giant squinted as he examined Joe, then his right hand clumsily reached around to grab at the tiny.
“Hey—hey! Mind your manners!” Joe exclaimed.
Harry’s movements threw Joe off his feet, and he fell back into Harry’s fingers, though he didn’t stay there for long. Finding the position awkward, the giant soon released him. Reflexively Joe found himself crawling forwards to rest on Harry’s bare shoulder in search of more touch.
“What happened to your other arm?” Asked Joe; he could see it was tied into a sling.
“Compound humeral fracture.” Said Harry. "With a bonus concussion on the side."
“Harry this is not humeral, this is very serious.” Joe chided him.
When the giant only laughed in response, Joe kept going.
“What’s so funny!? Harry, cut it out! I mean—” Joe relished what he was about to say next “—do you have any idea, Harry? Do you have any idea how scared I was?”
That was enough to get the giant to take him seriously, though the shush from the nurse certainly helped.
“I figured you would be.” He said. “That’s why I had the nurse call you.”
“I told you, Harry. I told you those motorcycles are rolling death machines. Did you listen? No. You didn’t.” Joe couldn’t help but admire the giant’s big, brown eyes as he told him off - a practice that was a display of affection in its own right. “Now I had to go all the way over here, to bring you some entertainment.”
“Entertainment?”
Joe pulled the book out of his bag, and he watched Harry’s eyes light up at the sight of the microscopic literature.
“Yeah, I thought you’d like this. You can have any story you want as long as it’s romance, because that’s all I got.” Joe said.
“You read romance books?” Harry was on the verge of laughing again.
“Who doesn’t?”
Joe cracked the book open and began to read, grateful to have his friend close again.
-
They were three and a half chapters in when the morphine wore off and Harry received word he was clear to leave. Now in the wee hours of the night, Harry lumbered through the door with Joe riding shotgun in the sling on his arm. Harry placed the tiny back onto the telephone table, then hung up his hat and coat. The moment Joe’s feet touched the wood of the table, he went right back to ruminating. He still clutched the book in his hands, and he ran a thumb over the mousehide spine.
“Left in a hurry, I see.” Harry said.
“Huh?”
Harry carefully bent down and picked up the receiver.
“Oh… yeah, I did.” Joe was only partially present as he spoke.
The other part of him wanted to finish the fourth chapter of the book with Harry, but was too afraid to ask. So enthralled was he by calculating the logistics of this task that he didn’t even notice when Harry picked up the sketches he had thrown aside that morning.
“Hm. You’re very good at drawing hands.” The giant commented.
In a timespan shorter than a flash of lightning, Joe’s face turned bright red. Mortified, he looked over to where the giant stood beside him as Harry held Joe’s doodle page between his thumb and forefinger like a postage stamp.
“I’ll take those, thanks!” He said in a voice panicked and shrill.
“Why do you look so stricken?” Harry asked as he handed the sketches back to him. “You’re a very skilled artist. Not many people can draw hands that well.”
Although it would be another nineteen years before the first atomic bomb was set off, one may as well have detonated inside of Joe’s head. His body stood there with its arm outstretched as it clutched the sketches and awaited further signals from his brain. Harry wasn’t done with him yet, of course, because it was that moment that the giant reached out with a single finger and caressed the bottom of Joe’s outstretched forearm. That was enough to bring Joe’s nervous system back to attention, and he snapped his arm to his chest and clutched the paper alongside the book.
“Sorry – I was just admiring the stitching.” Harry said. “You look good.”
Good? Joe was not supposed to look good. Joe was not supposed to have a self-concept at all! As he stood there tongue-tied, for a brief moment he couldn’t help but hate this man in the sling who was smiling down at him. What power that tall bastard had over him now! Did Harry even know what he was doing?
“Yeah, well—don’t expect to see it all the time. These clothes were expensive.” He stammered.
“I could help you get more. There’s plenty of things you could trade in this house, isn’t there?” Said Harry.
“Yeah… I… maybe. If I can find people to trade with.” Joe said.
He couldn’t stand it. He couldn’t say no. He couldn’t stand that he couldn’t say no! He had to do something, say something to reassert some level of dominance over this man who had the audacity to come into his house and tell him he looked good.
“You can’t just go looking at my art, though.” Was what he settled on. “That’s personal.”
“I’m sorry, Joe. I'll pretend I didn't see it.” Harry said.
This was the opposite of what Joe really wanted, of course. What he really wanted was to show Harry everything and for Harry to call it good, so after much internal debate he added,
“…unless you take me upstairs and let me impose my literary tastes on you. Without laughing. Then you can see the other stuff I made.”
Now it was win-win. Joe was in charge, he could keep reading to Harry, and show him his art. Though he didn’t like how Harry smiled at him one bit as the giant beckoned with his good hand for Joe to climb into it, it was victory enough.
Read the next part here!
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maigetheplatypus57 · 25 days
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The way he fucking WENT OFF on spiff was glorious
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roychewtoy · 8 months
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Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
shots from simons flickr account
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webjinnees-blog · 1 year
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What is Moment marketing and How to Grow Business with Moment Marketing?
Moment Marketing s one of the best guerilla marketing techniques which relies on the viral and latest news, event, or occasion. It is delivered through digital and social media platforms and helps a brand to be in the conversation and gain brand awareness.
https://webjinnee.com/grow-business-with-moment-marketing/
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