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How I replaced my company handbook with video.
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Our employee handbook isn’t a handbook at all.
It’s a video library I created by simply turning on my screen recorder while I’m working and narrating exactly what I’m doing.
None of my videos would win an Emmy, but they are all labeled and in a folder where my staff can access them any time they need to know how to do something.
The first time someone asks…
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#sethgodin#smallbusiness#smallbusinessadvice#smallbusinessideas#trainingemployees#trainingstaff#videotraining
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Phantom business costs.
Ramit Sethi discusses that phantom costs often sneak into our personal lives. For example, a phantom cost of homeownership might be a roof that needs replacement 6 years after the house is bought.
Even when phantom expenses are predictable (the water bill, snow removal costs), they still might not be considered when making a change.
Phantom time sucks also exist. It’s exciting to change the…
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#Bloggingfundamentals#new blogger#newbie blogger#newblogger#phantom costs#small business#small business advice#time suck in business#time wasters in business#unpredictable costs in small business
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SEO For Rookies #12: Repurposing your SEO content on social media.
Enjoy this 12th installment in my "SEO for Rookies" series.
Writing articles for your website can help you generate tons of social media content.
Watch most famous brands, and you’ll notice that much of what they post on social is often a tidbit from an already published website article.
More reasons to repurpose your website content on social media:
Saves time.
If you’re writing content relevant to your website audience, it might attract attention on…
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#ideas#marketing#newbie blogger#newblogger#seo#seo for novices#SEO for rookies#SEO for small business#small business
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Preparing to be unprepared.
Ever bombed at stand up? Yep, that's valuable.
Having the rug ripped out from underneath you in business is not fun. But it does happen, even to those who seem like nothing they do ever do goes wrong.
And the funny thing is that every time it happens, you’re a bit more prepared than the last time.
The same situations won’t likely repeat themselves, but you can be sure that something will happen to catch you off guard.
We have a budget for…
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A new way to do a paper to-do list.
Note: This is only for paper (not digital) to-do list enthusiasts.
My to-do list often looks more overwhelming than it is by the sheer number of words on the page.
Some tasks are tiny (“Venmo Cindy”), but they loom as large as bigger projects (“Change banks”) by taking up the same amount of real estate on my list.
Crossing off items also leaves tons of visual clutter that annoys me and makes…
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Rules of thumb.
What patterns do you see in your work that are almost always universally true? Read mine here...
In my work these are the patterns I see repeat themselves:
A fantastic employee is immediately fantastic. Day one, they surpass your expectations even though they’re hardly trained.
Micromanaging is a sign of distrust. If you find yourself micromanaging someone, ask yourself if you would be better off finding someone else to do the job.
Motivation is intrinsic: If you have to cajole and…
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Strategic or serendipitous?
How much of my life is a result of dumb luck? I think a lot. Read on...
I’m a pickleball novice and am stunned at how often I make an unintended good (even excellent) shot.
Heard on the court: “Nice shot Paige.”
My retort: “That was just lucky.”
This must happen at least four times during an 11-point, 15-minute game – which seems like a lot to me.
This got me thinking about how lots of life looks to others like competence but is really a result of dumb luck.
So…
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Why I love laundry.
Most of my workday consists of non-linear projects. Snafus that I’ve never before seen or solved, issues that need untangling, meetings where there is more than one correct answer, and projects that, once completed, will never need to be done again.
That’s why I hang on to some tasks that most would tell me to delegate.
I feel a great sense of well-being when I sit down to Quickbooks to write a…
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A case against overthinking.
For a few years, I’ve been meeting monthly to share ideas with a group of other business owners.
I chuckle when people ask us how our group “got its start,” because I just picked up the phone and called a bunch of people I wanted to get to know better.
Nothing more than that.
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Introducing my latest book - Drift: How to accidentally create a life you don't want.
Paige’s Page readers get a free copy of the entire book by clicking here and entering the passcode friend (all lowercase).
This free copy is meant to be printed and shared.
From the back cover:
Dreams aren’t shattered in one giant action but in a series of small, seemingly inconsequential decisions to stay put, make a choice to please others, or “go with the flow.”Drift is a…
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SEO for Rookies - backlinks for beginners.
When Google was born, it mainly judged websites based on how many other websites linked to theirs. They figured people would only link their sites to one another if the information were accurate.
Today, sites with many links from other sites signal trustworthiness and therefore receive better search placement.
But you’ve already got a full-time job. How can you get backlinks without much…
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The ChatGPT temptation.
I know it’s tempting. I’ve even tried it.
But using ChatGPT to write posts for your website won’t raise your search ranking.
Yes, ChatGPT can write a lot of words in a short amount of time.
And yes, the writing will be grammatically correct.
But because artificial intelligence can only scour the web for existing knowledge, the writing will automatically be unoriginal.
Use ChatGPT to develop…
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Your cheat sheet.
Here's a cheat sheet on how to interview with me:
If I’m interviewing you, this is your cheat sheet.
For the most part, I don’t care what you say on our first interview – I don’t know you and an hour-long interview isn’t enough for me to figure out if you’re telling me the truth about your experience.
Instead, I’m not going to listen to what you say as much as I’m going to watch carefully how you handle yourself at every stage of the…
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SEO for Rookies #9: You're kidding? There's another website I have to work on?
If you own a local small business as I do, Google My Business might be even more important than your regular website.
Your Google My Business (GMB) listing often appears in local searches far above your company website’s listing. This premium placement makes it the result searchers tend to click first.
Think about your own search behavior – if you’re looking for a local florist, you might…
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Schooled.
I had to learn a new software package at work. And while I’d describe myself as pretty tech-savvy, I had no idea the concentration it would take to learn just a few basic things.
After the first hour on the first day, I was cranky and snippy.
I’ve always romanticized learning. And what’s most embarrassing is how much this reveals about how little I’ve been stretching myself.
I must remember…
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SEO for Rookies - Part 5 - What does it mean to "target keywords?"
Here is my 5th post on SEO for Rookies. Enjoy!
This is the fifth post in my “SEO for Rookies” series – more posts here.
You’ve likely seen the advice, “you need to target keywords to better your ranking on Google.” Let’s dig into what this means in plain English:
Keywords are words and phrases your potential customers search on the internet.
Companies “target keywords” by writing articles (often called “blog posts”) using these search…
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Pride.
Pride is a subject I think a lot about - some thoughts on my latest blog post here...
There is no functional reason to put a postage stamp on straight.
The post office will deliver a letter with an upside-down and crooked stamp.
A straight postage stamp is simply a sign of pride. I think it says a lot about someone.
A while ago, I became obsessed with hiring people with pride. As a result, our interviewing process requires seven virtual and in-person meetings. This might not…
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