#the general text has been thrice as long as it is now - i shortened it immensely

[chevvy-yates]

WIP Wednesday Whenever

Got tagged by @elvenbeard! ich danke mal wieder! <3

—

GENERAL:

Thought a lot this week and I set myself a goal for 2024: to be more structured with content for CP77 so I do not loose my passion for it. First I made a decision to only boot my laptop when:

I have an actual idea in mind I desperately want to vp. This used to be the case at the start of the year but along the way it seems I've lost it and instead only piled up my ideas …

in order of finishing a chapter for the 2078 story as some vp is to be added to support the written text (my friend and I share the vp work here too).

if I get asked directly by a modder to take shots for mods.

I just want to play the game ffs (which is rare in itself).

Don't want to force myself anymore to boot up the game each weekend, so that I have some content to post and keep up with this fast living fandom, as it produces vp and mods it feels like close to mass production.

I want to share quality in my content and not end up in just doing quantity. Which means I have to learn to stay more focused on what I want to create in the first place and one after another. This includes get less distracted which includs less browsing my dash and also be less on discord (servers).

So if you really want me to see your content:

a. tag me directly in your post (I do not mind being tagged!) b. send me a link via dm/discord c. use the tag: #chevvy-yates as I will follow this tag from now on.

Hope you understand my own problem and respect my decision, but I have to change something. The least I want is having you think I do not like your content anymore or I do ignore you. If you feel like I do, feel free to tell me about it! Sometimes I do not notice it myself.

Enough of that — now back to a bit content:

— VP/GRAPHICS:

I'll post this boy again tomorrow 🤍

and once I am able to push the button he will be back with lightning:

I reworked these two spotify covers for my two hc radio stations:

they look like this now:

Decided to place Ry's face into them bc they are made for him anyways. At first my intention was to stay more casual but didn't like the simplicity of pic + station icon/logo. Even tho I liked the concept with the chain boots a lot I've felt it doesn't have a reference to 'hell' and 'tech' as soon as I went to make the cover for my chrome chamber Rave playlist. Which lets me come to the next thing I sat down for a few days. I made a cover and moodboards for Hell Bunker/Chrome Chamber Rave:

SNIPPET:

a part of the Ryder oneshot I'm also still on:

His thumb keeps browsing his phone like it has its own life and a long moment later Ry catches himself now browsing his contact list. He didn’t want to call anyone specifically, also not around this time. He just keeps randomly scrolling the alphabet until he arrives at ‘T’. A smile steals onto his lips as he reads the same name, he spoke aloud prior, on his screen and pictures rush through his slightly tipsy mind. Long gone memories of his first clubbing experiences in Berlin. Back then he always had to be home around midnight. Both his legs still have some post-response to the last song he was raving to in the underground, making it impossible for him to sit quiet at all so he jumps up into a standing position and yells “I rave as fucking long as I want to—” There’s a long pause until he continues low “—like you always wished for me, Tommy …” Saying his first love’s name aloud for a second time now makes his smile on his dark contoured lips fade quickly. It’s the moment where Ryder senses that, after nearly 10 years, he still misses him. His thumb has already pressed the contact number and his hand moves up to hold the phone onto his ear. Ryder doesn’t think about his movements at all, his mind just froze in the moment as he moves mechanically. Only when hears the ‘Connection unavailable,’ it pulls him back from wherever he has been to. His right arm falls back into a hanging position, leaving him just standing there in the street. Deine Nummer ist seit jeher noch gleich, doch unter dieser scheiß Nummer werd’ ich dich nie wieder erreichen, wanders through Ry’s mind. Denn da wo du bist, geht keiner ran. Da ist kein Empfang. Ry’s phone is not the phone he used to have back then but he never cared about deleting any numbers at all and so they moved to the next phone and the next one after that and so on.

I tag all that recently reblogged me and those who come to my mind rn: @wraithsoutlaws, @therealnightcity, @dreamskug, @caer-oswin, @ @alphanight-vp, @kdval, @kittenchrissy, @gloryride, @rosapexa, @wanderingaldecaldo, @aggravateddurian, @streetkid-named-desire @imaginarycyberpunk2023, @pinkyjulien, @medtech-mara, @heywoodvirgin, @genocidalfetus, @ouroboros-hideout, @aggravateddurian, @ne0n-rust, @a-pirate, @breezypunk @peaches-n-screem, @jaymber, @lokiina, @shivsghost, @miss--river, @t0tentanz, @cyberpunkaddict, @cinnamon-mey, @spicyraeman, @fereldanwench @86maylin and @morganlefaye79 – also everyone who likes to do a WIP Wesdnesday/Whenever and as always and no pressure! I tagged more this time just to make sure u got notice of my decision in 'general' and that I intend to use my name as a tag now

#cyberpunk 2077 #thoughts #wip whenever #wip wednesday #snippet #fic snippet #writing #work in progress #wip #long post #the general text has been thrice as long as it is now - i shortened it immensely #and now I've lost approx 2h of my time I wanted to use for finishing my Ry fic lol #ach mensch

[david-akintunde]

10 Tips To Boost Your Email Open Rates

Here is a simple talisman for success if you’re an email marketer — higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that subscribers want to open. A study by MailChimp found that email open rates are just at 21.33% across all industries.

In a quick glance, this figure looks ok. But is it really? Suppose you have an email list comprising a whopping 15,000 subscribers. With a 21.33% conversion rate, only a mere 3199 leads are ever going to see your emails, and fewer will take any action.

Remember, there comes a point, when it doesn’t matter how extensive your email list is, but how many prospects within that list open your emails. If within the same list of 15,000 subscribers, your open rates go up to 50%, you end up with 7500 leads engaging with your pitch.

So, how do you get here? By following these 10 hacks that are sure to improve your email open rates:

1. Don’t Forget to Segment your Email List

Without email list segmentation, you cannot personalize your emails. While you can categorize your email list under parameters most relevant to you, try these three segments for starters.

Segment based on:

Demography

Challenges and pain points

Like and dislikes

2. Get your Subject Line Right

Your subject line alone is what encourages prospects to open your email. It also helps form your brand’s first impression. So, craft it well! How?

Personalize it for your target audience. Write more than one subject sentence for, say, different age groups, even if the product you’re pitching is the same.

Hold back on using too many punctuations like exclamation marks. You’d be surprised how commonly marketers use more than one exclamation point in subject lines for emphasis. Choose to emphasize with your words instead.

Keep it concise and avoid vagueness.

Draft it in the form of a question, if you can.

Use powerful words and phrases. These stir emotion and arouse curiosity. For example, the image below uses a power word like “sanity-saving.”

Source: Smart Blogger

3. Get your Email Timing Right

Remember, leads will read your emails at different times in different parts of the world. Some will read them late at night, while others will do so in the morning. Leverage whichever email automation tool you use to track the time most of your prospects read your emails.

Once you have an optimal time, send emails accordingly to boost open as well as click-through rates. Also, as a general rule of thumb, avoid sending marketing emails over weekends. Several studies have now revealed that weekends are the most inopportune time to send promotional communication.

4. Get your Email Frequency Right

Nobody, and that even includes you wants their inbox to be bombarded with too many promotional emails from one brand. Not only does this single-handedly bring down your open rates, but the prospect can blacklist you or mark you as spam.

Simply put, strike the right balance with your audience. Generally, sending emails twice or thrice and no more makes for a healthy frequency that doesn’t annoy prospects.

5. Re-engage with the Dormant Prospects

All email lists have prospects who haven’t opened promotional emails from certain brands in months. Your list is likely no different. Weed them out! And scout for new prospects.

But, before identifying and deleting them from your email list, make sure to draft and deploy a re-engagement campaign. Maybe, this campaign contains time-limited offers or personalized deals to re-engage passive leads.

6. Send Emails using an Official Email ID

No matter how small your business is at this point, don’t use your Gmail or Hotmail ids to send out marketing communication. Such a practice will likely land you in the prospect’s junk pile. Use a domain email address that carries your brand name to stay out of spam filters and boost your open rates.

7. Ensure a High Deliverability Rate

Unfortunately, over 20% of marketing emails don’t land up in your prospects’ inboxes. These emails bounce because of:

Temporary server issues on both ends

Sending emails to abandoned or obsolete email ids

Prospects who accidentally blacklist you

Upping your deliverability rate will automatically boost open rates. You can do this by:

Sending reminder emails requesting your subscribers to whitelist you.

Confirm if a prospect has willingly subscribed to your list by asking them to click on a link sent to their inbox.

8. Avoid using Certain Words in Email Subject Line and Body

Stay away from phrases and words that make your email seem less authentic. For instance, “Urgent,” “free stuff for you,” “you have won,” and several others. Think of these phrases similar to swear words in email marketing.

9. Send the Same Email Once More

Sometimes your prospects want to open your email, but they simply forget or get distracted. And, once they do, they won’t revisit your email. To avoid this situation, resend the same email to subscribers who didn’t open your first email.

Don’t worry about being too intrusive here. You’d be happy to know that this is not an uncommon practice used by marketers to boost their open rates.

10. Don’t only Send Promotional Content

Sure, the ultimate goal for your brand is to sell its wares, but this doesn’t mean all your emails must carry a sales pitch. Share informational or educational content to make your email campaigns more engaging. Help them gain light on their challenges through blogs, case studies, etc. When you send a mixed bag of email content, you are more likely to increase your open rates.

Conclusion

With these 10 tips, you can undoubtedly experience higher open rates, eventually translating into more conversions. As for subscribers who, even after all the attempts, don’t open your emails, it’s best to let them go! After all, not all subscribers turn into qualified leads, and that’s ok.

Three Tips For Writing Marketing Email Subject Lines People Actually Want To Open

Sales, marketing and branding expert. CEO of GoPromotional, distributor of promotional products with a focus on online business development.

When was the last time you sent an email? Did you know that, according to Statista, roughly 306 billion emails were estimated to have been sent and received every single day in 2020? There are only about 7.7 billion people on Earth. Let that sink in. Now, ask yourself this: How many of the emails you receive every day do you actually read? More specifically, how many of the promotional emails you receive do you open at all?

With all the benefits of the information age, it’s important to remember that we’re utterly swamped with information to an extent we’ve never experienced before. So if you want to get through to people — if you’re an e-marketer whose goal is to reach as many targets as possible via mass emails — you’ll have to put in some thought and get creative. This is a game of subject lines, and your job is to master it by crafting engaging, inviting, tempting and even daring email subject lines that will grab attention — even if it’s just long enough for a click.

The fear of missing out is your ally.

FOMO is real, and it’s powerful. For the uninitiated, “FOMO” stands for “fear of missing out,” and while it may be a behavioral trend brought about by our rapidly developing internet infrastructure, it is a valuable marketing tool. No matter what you’re missing — a new blow dryer, a different kind of juice or a wedding — the point is that you’re missing something. Maybe you just don’t know about it yet.

FOMO will be of great use to you as you draft up effective subject lines. Don’t just stop with basic additions such as “act fast,” “for a limited time” or “while supplies last.” Go all the way and use numbers. What makes you want to move faster: “while supplies last” or “three hours left?” The fewer details, the better. This is all about getting your target to open the email. Don’t worry about telling them what ends in three hours. Let them find out for themselves.

Less is sometimes more.

We’re all busy. Nobody has time to read your spiel. Yes, that even includes your 10-word subject line. How many of the hundred emails you received today had 10 words in their subject lines? It adds up, and, at some point, it just looks like alphabet soup. Crafting an email subject line is all about visuals. In my experience, a short, quippy subject line can catch the eye of someone looking at their email inbox because it helps break up the sea of text.

Consider shortening a subject line such as “New jeans from Lucky Brand, Calvin Klein, Collection by Michael Strahan and more” to something more like, “Lucky. Calvin. Strahan.” You can call it a laconic method if you want, but when you treat every word like it’s a scarce commodity, they instantly appear more important.

Laugh it up.

I think we can all agree that email is no longer the stuffy, daunting, formal affair it may have once been. Email is something we do without even thinking. It’s on our phones. It’s how we confirm toothpaste orders. It’s like socks: totally ubiquitous. And consider this: More and more, your target audience is made up of people who weren’t even born before email was invented. These consumers grew up in the beginnings of a post-advertising era, when I believe traditional advertising began to lose its grip. They know a promotional email when they see one.

The solution? Laugh it up. Be a little self-aware. I’ve found that millennials and Generation Z pick up on self-awareness, and they appreciate it. Make fun of yourself a little; it can’t hurt. Switch out your stock enthusiasm for deadpan humor. Be honest. Instead of, “This week’s top picks just for you,” for example, you could try, “We want your money.” The content matters, but what matters more is getting your target interested.

Remember, the meat and potatoes are in the body of your email, but the subject is your alluring dessert. You can have dessert before dinner — as long as you eat.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

Your Email Marketing Is Destined To Fail Without These 3 Essentials

Opinions expressed by Entrepreneur contributors are their own.

Think email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on every device, email marketing has held steady as the favored channel for consumers. When used well, this platform can help you attract, convert, close and delight your buyers. Don’t underestimate it — your company’s email strategy can make or break you.

When it comes to building a successful email-marketing strategy, there are three specific elements that will help you achieve your business goals or move you further away from them, depending on how well you use them.

Let’s take a closer look at each of them.

1. Frequency

Nobody wants to get ten emails a day from a subscription. It doesn’t matter if the content is brilliant, useful or undeniably accurate. Your leads will get annoyed if you send them too much information. Even though they might read it (with some luck), at some point, they’ll feel bothered and eventually click the unsubscribe button.

Avoid losing contacts by not only asking their desired frequency to get your emails, but also by relying on your metrics. Don’t pay too much attention to your open rate alone — look closely at your click-through rate too. This will indicate how interested your leads are and how often they take action to prove it.

While every industry and situation is different, a good place to start with email-marketing cadence is about once per week. This establishes a relationship with your subscribers that can turn into a habit-forming routine. Being too timid about frequency can lead to a sporadic cadence that will end up irritating recipients. If you wait too long between emails, even opt-in subscribers may report you for spam — simply because you’ve let them forget all about you!

2. Relevance

While subscribers may certainly become frustrated by the frequency of your emails, they are more likely to become annoyed if your content is not relevant to their interests and needs.

Relevance is a tricky concept because it depends on many factors like the consumer’s knowledge level, his or her stage in the buyer’s journey and good timing. You must know your audience in order to understand what type of content they want.

Specifically, you need to know what they want from you, which is often dictated by where they are in the buyer’s journey. Are they ready to buy? Are they trying to get valuable information? Are they looking to solve a problem? Are you able to solve that problem?

In every industry, there are two types of buyers: “now” buyers, who are progressing down the purchase funnel, and future buyers, who have no interest in or need for your product currently, but may down the road. For future buyers, the relevance of your content is what’s most important to them; it’s what builds the brand trust that will bring them back to you when they are ready to buy.

Finally, timing is everything. Relevance is about getting the right content to the right person at the right time.

3. Action

We receive emails basically everywhere — at home, work and while on the go. When receiving an email, we may take a look at it immediately, but sometimes it requires further action like submitting a form, watching a video or visiting a website. Try to reduce or streamline required actions in order to make it easy for contacts to follow through at any time of day.

First and foremost, make your offers simple. Your buyers don’t like to be given too many choices; when they are, they often won’t buy anything at all. Even in the physical world, this is the case. In the famous “jam study” by Columbia Business School Professor Sheena Iyengar, for example, she set out two tasting booths for a brand of jam. One table offered six flavors to choose from; the other offered 24.

While the tasting booth with 24 flavors attracted more people, the booth with six flavors sold much more jam — 30% of those who stopped at the booth bought a jar, compared to just 3% of those who stopped at the table with 24 varieties. These visitors were too confused and overwhelmed to make a purchase decision.

The difference between stopping at a booth and buying from a booth is similar to the difference between opening an email and clicking through to an offer. Your email campaigns must be able to achieve both to be successful. The more personalized and concise you can be in your offers, the simpler the choice will be for your email subscribers.

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