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historyhermann · 10 months

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Skip and Loafer Spoiler-Filled Review

Skip and Loafer is romantic comedy and slice-of-life anime, written and directed by Kotomi Deai. It is based on an ongoing manga series of the same name written and illustrated by Misaki Takamatsu. This animated series was produced by P.A. Works, known for series such as Canaan, Kuromukuro, Akiba Maid War, and Aquatope on the White Sand.

Reprinted from Pop Culture Maniacs and Wayback Machine. This was the fortieth article I wrote for Pop Culture Maniacs. This post was originally published on July 16, 2023.

This series has a simple storyline. A girl named Mitsumi Iwakura (voiced by Tomoyo Kurosawa) goes to Tsubame West High School, a school in Tokyo, with the goal of becoming a rural planner in her hometown. She leaves her friends, such as Fumino "Fumi" Toyama (voiced by Sumire Morohoshi), behind. While walking to school, Mitsumi believes everything is going her way, but gets lost. She is helped by another student, Sōsuke Shima (voiced by Akinori Egoshi). Somehow, they both get to the opening ceremony just in time, allowing her to give a speech to the incoming class. However, thanks to their fast running, she throws up onto her teacher, earning her the nickname of "barf girl". And that's only the first episode.

Admittedly, I had not originally planned to watch Skip and Loafer. Reading Alex Henderson's review of the first episode for Anime Feminist, convinced me otherwise. This view was reinforced by the spring premiere digest on the same site. It described the series as a "sweet coming-of-age story" with an anxious, driven, and endearing female protagonist. The review also said the series had a "positively depicted trans guardian" named Nao (voiced by Mitsuki Saiga). After watching all twelve episodes of the first season, I have to agree with their assessment. However, there is a lot more to the show than the assessment by these reviewers.

There are hilarious moments in each episode. This is especially the case when it comes to Mitsumi's antics, or when the reality of people is hidden. This humor is not based off any tropes or common stereotypes. Even so, it makes you empathize with the characters, endear them you, and make you interested in learning more about them as people.

Unlike other anime I've reviewed this year, Skip and Loafer gives its characters depth. In the fourth episode, Mitsumi is told by slacker teacher Hanazono that student council treasurer Tokiko Takamine (voiced by Minami Tsuda) is an organized person. She is impressed and connects with her almost instantly, seeing her as a senpai. Takamine even tells her how to use her time more efficiently.

However, Takamine has anxiety hidden below the surface. She is barely holding it together and even has nightmares about missing the bus or train. I liked that Takamine learns from Mitsumi to not panic if things don't go her way, to accept what is around her, and not be tense all the time. This is something which many people can resonate with.

Somehow, Mitsumi inadvertently causes Takamine's nightmares to disappear. She even influences her to admit that everyone should have their own path and way to use their time. Overall, Takamine is very relatable, as she is generally very organized. In some ways, she reminds me of my own personal organizational habits.

The interactions between Mitsumi and Sōsuke are at the center of Skip and Loafer. They learn more about each other and cheer up one another, if one of them feels down. While there are some romantic feelings between them, they are undoubtedly good friends who support each other, even if times get tough. That is part of the great storytelling in this anime.

I further liked the series because it isn't as dramatic like Kaguya-sama: Love Is War or Yuri is My Job!. Nor is it idolish like Alice Gear Aegis Expansion and Kizuna no Allele. Instead, it has a similar same pace, and feel, to Kuma Kuma Kuma Bear or iyashikei series like Adachi and Shimamura and Laid-Back Camp. It reminds me a bit of K-On! and My Roommate Is a Cat for the same reason. However, it isn't an iyashikei series. There is a focus on the plot, characters, and worldbuilding. But there isn't an immersive visual setting, meaning that it does not fit the definition of this anime sub-genre.

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Slice-of-life series are some of my favorite anime. I still remember fondly watching, apart from those already named, Azumanga Daioh, Squid Girl, YuruYuri, Kin-iro Mosaic, and Teasing Master Takagi-san. However, Skip and Loafer isn't exactly like those anime. Not is it like Let's Make a Mug Too, Akebi's Sailor Uniform, Sasaki and Miyano, Gabriel DropOut, or Words Bubble Up Like Soda Pop. In some ways, this series gives me the same vibes as the first cour of The Aquatope on White Sand, a series also produced by P.A. Works. The second cour of that series had a different tone, as it showed the brutal reality of the workplace and how it can wear you down to nothing.

Skip and Loafer stands out because of the casual queerness shown in the series. This is especially exemplified by Mitsumi's aunt, Nao. I hadn't picked up that she was trans, because it is relatively subtle, until reading some articles about it. After that, I could recognize it being mentioned throughout the series. Nao appears to be accepted and no one bats an eye about it.

The fact that Nao is trans is as subtle, in some ways, as May Marigold stating openly that she is trans in a Volume 8 episode of RWBY, without specifically using the word "trans". There is some danger in subtlety, as everyone may not recognize it. Some series have done it better than others. I would say that Skip and Loafer does a good job of this, although it would be great to have additional LGBTQ characters.

There is more than casual queerness in Skip and Loafer. It is represented by characters that lean into "common archetypes." Nao experiences transmisogyny and Mitsumi supports her. She cares for Mitsumi deeply. She goes undercover as an "uncle", and is joined by Egashira (voiced by Yuka Terasaki). The latter thinks Sosuke is a "clout-chaser," during Mitsumi's date with Sosuke in the eighth episode. The reality is that Egashira has a crush on him and is jealous.

In that same episode, Mitsumi and her friends come over for a summer outing, a sleepover, allowing them to get even closer than they had before. She tells her friends that Nao is "biologically male" (i.e., trans), to not cause a panic. Thanks to Nao, she knows some make-up language, which gives her a leg up in their conversations. Later, when Egoshira tries to leave, Nao convinces her to stay, again showing her role in keeping Mitsumi's friends together.

The bond between Egashira and Nao is strong. In one Skip and Loafer episode, Egashira is sad that she can't talk to her at the school festival. This is after both, as noted earlier, bonded when they were spying on Sosuke and Mitsumi, during their date. Hopefully, a second season will expand on their friendship.

One of the most popular ships among fans is between Mitsumi's two schoolmates, Yuzuki Murashige (voiced by Maaya Uchida) and Makoto Kurume (voiced by Megumi Han), who are opposites from one another. Mitsumi brings them closer together, with fans praising their romantic "chemistry", including cute interactions.

The implied romantic feelings between Makoto and Yuzuki reaches a high point in the show's 11th episode. Yuzuki puts off a guy who is hitting on her and says that she dislikes it when people praise her art without looking at it deeply. Of course, Makoto does the opposite, praising the art, and makes Yuzuki blush in response.

While some may say their interactions are "yuri-baiting", referring to series which show romantic relationships between girls/women without having that "relationship come to fruition," it is more fair to call it yuri subtext. For one, Makoto and Yuzuki have unresolved feelings for one another and aren't a couple. Their feelings have not been realized. Yuri subtext is all over the place in anime, from Magical Girl Lyrical Nanoha to Mahou Shoujo Madoka Magica. It differs from more directly-shown love like that between Anis and Euphie in MagiRevo or one-sided love shown in Alice Gear Aegis Expansion.

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Mitsumi is a sympathetic character because she isn't good at athletics, similar to Mako's worries about athletic events. This serves as a way for Mitsumi to bond deeper with Sosuke, who accepts her for who she is. Sports, and their emphasis, are a major part of Japanese culture, like it is in the U.S. Those who don't conform to the "norm" to be ridiculed. In this series, the difference from the norm is portrayed as acceptable. It is fine to be less social, quiet, and not like sports.

One of the best parts of Skip and Loafer is how Mitsumi connects with her classmates, either Sosuke, Yuzuki, Makoto, or Mika Egashira. The latter is nervous, at first, at interactions with nasty male classmates. She even has a mental list of those who are mean to her and vows revenge on them for what they did to her.

As a result of their friendship, Egashira's attitudes change. Her crush on Sosuke strengthens, even as she feels left behind as Sosuke appears closer to Mitsumi than her. She is hiding inner conflicts and trauma, implying she has low self-worth.

Her desire to go through schooling, to help her hometown of Ikajima, is admirable. Throughout the series, she has a connection to Ikajima since her childhood friend, Fumi still lives in the town. She doesn't have many lines in the series and so few, that no one even bothered to add her to the show's Wikipedia page. She is someone that Mitsumi can vent and talk to. This all comes to a head in the ninth episode when she visits Ikajima and has a fun time with her middle school friends.

The romantic comedy themes of Skip and Loafer shine through in the show's sixth episode. Mitsumi begins believing rumors about Sosuke, thinking he is a "bad boy" who skipped school and faked being sick. After he tells her to not believe the rumors, she realizes that she is in love with him, and tells Fumi she feels the same way about Sosuke as Fumi did about her friend as well.

This plot is interlaced with Mitsumi's work in the school's student council. She becomes the student council secretary alongside Takamine. She encourages the latter to work with the new president-elect, Hiroto Kazakami (voiced by Junya Enoki), telling her that all we can do is hope it pays off some day. This is diametrically opposed to what is shown in Ippon Again!, that hard work can lead to success. This idea has been questioned in recent years.

Not everything is puppies and roses in this series. This is made clear when Ririka Saijou (voiced by Minako Kotobuki) comes out of nowhere at the end of the seventh episode. She is said to be a "childhood friend" of Sosuke. Ririka is more than that. She is a model who sneers at Mitsumi, calling her a "circus act". She even declares that he can't have a high school life because of an incident four years before in which he, apparently, showed bad judgment. In essence, she blackmails him.

This doesn't stop the growing romance between Mitsumi and Sosuke, however. In fact, in the ninth episode, she expresses her enthusiasm, and gives him three squid crackers from her hometown, because she feels bad for him. Although he feels he doesn't "deserve anything", their interaction brings a smile to his face. As such, Skip and Loafer is saying that rather than beating ourselves up over our mistakes, we should take chances instead.

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The last three episodes are some of the strongest in the entire series. While the preparation for a school festival is not a new plot in anime, the play is pertinent in today's world that reactionaries are stronger than ever. It is about a person who falls in love with fascists and joins them because of romance, even turning on his own family!

Some Jewish fans have even stated that anime has a "Nazi problem" and is anti-Semitic due to Attack on Titan, Angel Cop, Fullmetal Alchemist, Hellsing, and Jojo's Bizarre Adventure, and Hetalia: Axis Powers characters. These views remain controversial, with the argument that Western viewers are misinterpreting plotlines through a distorted lens.

Back to Skip and Loafer, Sosuke's role as a friend shines through. He cheers up Mitsumi, thinking back to his bad childhood, and tries to make sure Mitsumi doesn't hurt herself. They end up talking and having a fun time together. Understandably, Mitsumi feels bad that she allowed Sosuke to be picked for the play. After all, he didn't want an acting role. Again, this shows the power of peer pressure and "need" to be socially accepted. In fact, Sosuke worries that people only see him one way and he can't do anything to "ruin" that perception.

Sosuke ends up shining through, in the 11th episode. He does an amazing performance, impressing his half-brother Keiri and his mother. He ends up enjoying himself. The series says that he should be grateful to his brother, who has been considerate of him, rather than dismissive. However, Ririka's arrival threatens to destroy it all!

The Skip and Loafer series finale brings this to a head. In an act of intimidation, Ririka falsely accuses Sosuke's mother of making Sosuke act for her again. This causes Sosuke's mother, and Keiri, to leave. Even so, Mitsumi bravely defends Sosuke from Ririke, standing between them both, like an anteater. As a result, Sosuke realizes he can act for himself, rather than doing it for others. He is comforted when he forgets his lines at the end of the school play.

In one of the most powerful scenes in the entire series, Sosuke stands up for himself. He says that he can't make up for what he did to Ririka. Even so, he refuses to follow the same self-destructive path as her, noting that he is enjoying school life. As an olive branch, he offers to do anything to help her move on. Predictably, Ririka is infuriated.

She lashes out, declaring that Sosuke is selfish and narcissistic, and says the same about his mother. She doesn't want him to get his life back and wants to continue manipulating him. As a result, she pushes him away, arguing that Sosuke and his mother can do what they want, but to not show his face to her again. After he thanks her, this shocks her to the core.

Although the series finale might be beginning the "redemption" of Ririka, she is not a sympathetic character. Her pity crying and admission that the scandal, and losing her job, was partially her fault (rather than Sosuke), makes her toxicity that much worse. She is an awful character who treats others poorly. Even her friend, Chris Fukunaga (voiced by Yuusuke Nagano), tells her to not guilt-trip Sosuke. He adds that it is her sole fault her grades sucked. Whether she reforms herself, takes responsibility for her actions, understands her harm, and doesn't cause any further harm, or not, hopefully she is out of Sosuke's life for good.

The Skip and Loafer series finale wraps up loose ends. President Hiroto gets more depth. He tells Takamine that he was expected to be the best from an early age. His family had high standards for success. This causes Takamine to develop a crush. As the school festival ends, there is a touching scene in which Sosuke and Mitsumi realize how much they mean to one another. Mitsumi is undoubtedly more in love with him than ever. She closes out the episode, encapsulating her story of wanting to become a government official in her hometown, and how she got there.

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The show's colorful and vibrant animation really sticks with you. Some series are flat and don't have expressive animation. Skip and Loafer is the exact opposite of that and has a distinct art style. As such, the series is that much more appealing.

The same can be said for the series' voice actors. The voices of Mitsumi, Sumi, Sosuke, and Nao, who are Tomoyo Kurosawa, Sumire Morohoshi, Akinori Egoshi, and Mitsuki Saiga respectfully, are talented. Kurosawa is known for her roles in Cutie Honey Universe, Astra Lost in Space, BanG Dream!, and Wandering Witch: The Journey of Elaina.

Murohoshi lent her voice to characters in series such as Princess Jellyfish, Little Witch Academia, and Violet Evergarden. Egoshi has voiced characters in Shirobako, Kino's Journey: The Beautiful World, Fruits Basket, and many others. Saiga is known for roles in Cowboy Bebop, R.O.D the TV, Maria Watches Over Us, Ouran High School Host Club, and Yurikuma Arashi.

Minami Tsuda, Yuka Terasaki, Maaya Uchida, and Megumi Han, who voice Takamine, Egashira, Yuzuki, and Makoto, have done many recognizable roles. Tsuda voiced Mei Aihara in the ever-controversial Citrus, Terasaki voiced Babel in Gargantia and Akari Hyūga in Bloom Into You, and Uchida lent her voice to Sharo Kirima in Is the Order a Rabbit?, Catarina Claes in My Next Life as a Villainess: All Routes Lead to Doom!, and countless others.

Han has voiced characters in series such as Komi Can't Communicate, RWBY: Ice Queendom, The Dangers in My Heart, and Oshi no Ko. Junya Enoki and Minako Kotobuki, the voices of Hiroto and Ririka, are known for roles in anime such as Heroines Run the Show, Wandering Son, and Your Lie in April.

The last frame of the final Skip and Loafer episode says, "see you tomorrow", implying a possible continuation. If a second season for the series was ordered, which is unlikely, romance between Sosuke and Mitsumi will blossom. The same may be the case for the bond between Makoto and Yuzuki, possible growing feelings that Takamine has for Hiroto, and other relationships between characters. In the process, Mitsumi's trans aunt, Nao, will likely have a significant role.

Skip and Loafer can be streamed on Crunchyroll and is available for purchase on Prime Video.

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dreaminginsteadofsleeping42 · 5 years

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My Brief Thoughts on the 27 Books I Read This Summer

I love reading and I love talking about books and I’d love to give any of y’all some reading recommendations if you’re looking for them, so, here we go!

The Wings of the Dove, Henry James. I actually started this in January, but then Life Happened, so I only finished it in June. I really sped-read this one towards the end. Kind of took twice as many words needed to convey what was conveyed. Kind of had that sexist-ly written, male fantasy, early twentieth century woman element to it (this woman isn’t like other woman in that she is SMART! yeah.). The story was fine, but not my favourite.

King’s Cage, Victoria Aveyard. This is the third book in the series and it was MUCH better than book 2. The problem I have with this series is that I find the main character and her love interest boring af, so I’m not really interested in their story, but that’s just a personal preference thing. I loved some side characters and the villain.

War Storm, Victoria Aveyard. The last book in the series. Very long. Big book. Anti-climatic. My favourite character was done dirty. I was over it. Why were there two characters called Cameron and Carmadon? It was an enjoyable read, if the ending was a bit eh. At least [SPOILER ALERT] the lesbians got a happy ending.

Crooked House, Agatha Christie. This one was fun. Classic Christie, bunch of people in a house, someone dies, someone in the house did it, let’s figure it out, detectives! Interesting ending, something I hadn’t seen from it before and it was refreshing to read a standalone novel of hers (as much as I love Hercule Poirot and Miss Marple).

A Pocket Full of Rye, Agatha Christie. My girl Agatha! Another fun mystery. Old dude dies: was it his sons? His young wife? His young secretary? Wtf knows! Let’s go, detectives!

Venetia, Georgette Heyer. Pretty enjoyable, good humor, likeable heroine. My only problem with this book was that the hero was an asshole and basically assaulted the heroine upon meeting and it was painted as attractive because it was the 1920s or whatever, so yeah. I didn’t like him. Kind of spoiled the rest of the really good book.

The Jane Austen Project, Kathleen A. Flynn. SUPER good, so intriguing, oh my gosh. The synopsis basically is these two people from the future go back in time to find a missing book by Jane Austen and try to stop her from dying. Had me getting confused about the logistics of time travel for a week. Awesome!

Heartless, Marissa Meyer. This was also great. It’s an origin story for the Queen of Hearts and I LOVE how the author incorporated characters and concepts from Alice in Wonderland while also making it a fresh story. Definitely recommend if you’re into fairytales and classics.

Tarzan of the Apes, Edgar Rice Burroughs. Very exciting. A real page-turner, if sexist and racist and uneducated about everything.

The Glass Spare, Lauren DeStefano. THIS. THIS book deserves more hype. I really enjoyed it. It’s about this princess who discovers she has the ability to create gemstones. It was original, I couldn’t predict what was going to happen next in the best way, there was an actually interesting male love interest and it had a wlw relationship. Check it out, do yourself a favor.

The Cursed Sea, Lauren DeStefano. The sequel to the above. Even better than the former, had all the qualities I mentioned above and more. Although there was not one cursed sea in this book and to this day I am still confused about that.

The Mystery of Three Quarters, Sophie Hannah. It was a very interesting murder mystery, in the format was a bit different than what I was used to. Four people were sent letters accusing them of murdering a bloke who died a few months back. Was invested and trying to figure out the mystery the whole way through, so I got my money’s worth in that respect. The ending was a bit of a surprise, but it was a fun read.

Tale As Old As Time. A HUGE book all about the history of Beauty and the Beast. I love that story so much, I was almost crying at times while reading this book, I was so overcome with love. Definitely check it out if you love BATB.

The Life of Charlotte Bronte, Elizabeth Gaskell. I’ve loved the Brontes’ books for years and this book reminded me of that love. Such a vivid picture of her life. Charlotte Bronte was pre-teen-me’s idol.

Victoria, Daisy Goodwin. This was a historical novel about the first year of Queen Victoria of England’s reign. SO interesting, I was so invested and annoyed when it ended. I WANT TO KNOW WHAT HAPPENS NEXT.

Armadale, Wilkie Collins. The gay vibes were strong with this book. I don’t care what anyone says, Ozias and Allan are in love with each other, it’s canon. We got crazy family history and drama here, superstition, mistaken identity, scheming women and an all-round good time. 800 pages of it.

Elizabeth of York, Alison Weir. This is a biography of, um, Elizabeth of York, Queen of England, mother of Henry VIII. I love the British monarchy. They are such a dramatic bunch in pretty gowns. Super interesting book. Very well-written.

The Big Four, Agatha Christie. This was a very different Christie. There were these crime lords all over the word trying to kill Poirot and Hastings. Very fast-paced and exciting, bunch of racist undertones. Reading Christie is like talking to your grandparents. It’s all fun until they throw some random racist comment out there and it sucks.

The Clockmaker’s Daughter, Kate Morton. Everyone go read all of Kate Morton’s books, thank me later. This was excellent as usual.

Jane and the Wandering Eye, Stephanie Barron. This is the third in a series that re-imagines Jane Austen as a detective. I love them, lots of fun.

My Own Book. This is the short story/poetry collection my little story got published in! There were some pretty amazing pieces in here (alongside mine ahahaha). Pretty cool to have my own writing on my bookshelf. Excuse me while I cry.

The Mystery of the Blue Train, Agatha Christie. Jewels. Woman murdered on train. Did someone on the train do it? Did someone go on and off the train to do it? Were they disguised as someone else? Was the murdered woman really the murdered woman? Was it her husband? Her boyfriend? Snow. France. Millionaires. Fun time.

Three Dark Crowns, Kendare Blake. The first in a new series. It’s about these three triplets and one of them kills the other two to be queen. I LOVE the characters in this series. For different reasons too. Great cliff-hanger ending. I love it.

One Dark Throne, Kendare Blake. The second in the series. Continues to be good. We have to stan.

Two Dark Reigns, Kendare Blake. Third in series. Still good, but a little anti-climatic in that a spat of bad weather made everyone decide to cancel the big, climatic battle. There’s one book left in the series I haven’t got yet AND I WANT TO KNOW HOW IT ENDS.

Regina Rising, Wendy Tolliver. A prequel-esque story about the Evil Queen from the Once Upon a Time TV series. Interesting, but not revolutionary.

Partners in Crime, Agatha Christie. This one was so FUNNY. I love Tommy and Tuppence, I wish she wrote more books with them. It was so hilarious. They set up this agency where they guarantee to solve any crime in 24 hours. So good.

#long post

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theguardiansseries · 6 years

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From the Beginning Chapter 4

Bonjour, mes chers! Sorry for such the long wait! I was getting back into school and my job and boy is life getting exhausting! Midterms just passed, however, so let's hope I can get a little bit of a routine going here again.

Make sure to follow this blog so you can stay up to date on the latest chapters and news about the Guardians series!

You can also join the group discord to talk about all things Guardians here at https://discord.gg/mnDVQXa.

If you’re willing, you can also pledge to me on Patreon where you can unlock polls, read chapters in advance, and even get links to the docs on stories I’m currently working on. There’s also a tier that will allow you to receive monthly physical copies of one of my completed works.

Don’t have the money to pledge monthly? Consider making a one time pledge by buying me a coffee on Ko-Fi. It’s basically Patreon without the monthly part of it. Every $25 I’ll be doing a giveaway so anyone who donated during that period will have a chance to win a published copy of one of my fanfiction works!

Click here to read on FFN Click here to read on AO3

Summary: Danny Fenton was a simple, sixteen-year-old teenager who loved fast food, video games, and getting a B on surprise pop quizzes. He’s also the half-ghost teenage hero Danny Phantom who defends Amity Park from ghost attacks on a daily basis. Somehow, the ghost attacks make a lot more sense than crushes, friendships, and falling in love with someone he is definitely not supposed to be falling in love with. It was a lot easier to separate Phantom and Fenton before, but now it’s getting harder the more he learns about himself. Just who was he? The dorky son of scientists who loved the stars or the hero that protected the town. He’s starting to feel like he won’t like the answer. (Iambic Prose) (Prequel to Guardians and Partial Show Rewrite)

<<First Chapter>> <<Last Chapter>><<Next Chapter>>

Chapter Four

“Have a good day at school!” Yelling back a garbled-out goodbye through whatever he had shoved in his mouth, Danny quickly made his way down the front steps of Fenton Works before running towards the school. As much as he would love to fly there, it was way too cold to even bother with this early in the morning.

God, winter break was both too short and too long, sometimes. It seemed like both minutes and lifetimes ago that Danny’s winter break was starting, and he had been trying to ignore the holidays with everything in him. Maybe he was under some Christmas curse and learning Ghostwriter’s lesson had finally broken it or something. Ugh. He’d have to wait an entire year to find out.

It felt like way too long since he had been back to school, though, and a small part of him was honestly looking forward to just hanging out with his friends and being a normal teenager – well, as normal as a teenager could get considering the ghost powers and everything.

Idly thinking on maybe going back to visit Ghostwriter when he needed help on his homework, Danny didn’t slow down his quick pace until he was getting close to the school steps, catching his breath as he felt every inch of happiness leave his body as he stared up at the now familiar building. He was definitely back at high school, at least.

“Incoming!” That loud cry was all the warning Danny was given before he suddenly had a best friend wrapped around his shoulders. Danny was eternally grateful for his ghost strength, because otherwise he and Tucker would both be collapsed in a pile of snow. “Danny! Buddy, pal, friend, chum, sport-”

“Who did you piss off and who are you hiding from?” Danny probably shouldn’t encourage Tucker’s crazy behavior, but it was hard to hold in laughter when Tucker was shifting and moving around him like a demented squirrel.

“Me? Piss someone off? Danny, please, come on. I’m the most likeable person in this entire school. I really don’t appreciate-”

“Foley!” Biting his cheek to stave off his laughter this time, Danny felt Tucker slap him on the back before he was given a crazy grin.

“And that’s our cue to get to homeroom!” With that, Tucker was pulling him along, Danny easily letting him as he kept an eye out for the color black. Somehow, even with him keeping an eye out, Sam still managed to sneak up on him enough to almost give him a heart attack.

“Jesus, Sammy, are you trying to make me use my ghost powers?” Danny accepted the hug anyways, getting a face full of a furry hood that was attached to a coat and had a sheen to it that made it look like it was forever stuck between being black and being purple. It was probably some fake fur made of human skin or something like that, too. “At least Tucker gives warning.”

“And I give you impromptu training. You’re welcome.” Damn. He really had missed these two. Like, yeah, okay, he hadn’t been that long since he had seen them, but still. “So, I believe you were catching us up on some ghostly poem drama last night before we ended the call?”

“Oh, yeah, right. There’s not much to it.” Danny used the rest of the walk to class to quickly explain the basics of what had happened over Christmas with the whole poem incident. When they dropped into their seats in homeroom, he was completely unsurprised to see that Tucker was holding back laughter and Sam was looking offended.

“A ghost messed with my memories? I mean, I’m glad the town didn’t really remember that mess and they don’t hate you again or anything, but is that why I can barely remember what I did over the holidays? Oh, that’s so-”

“Hey, hey, Ghostwriter isn’t all that bad.” At the look he was given, Danny gave a weak little shrug and half of a smile. “What can I say, I made a new friend. Doing the whole apology thing and spending time at that library probably made it the funnest winter break I’ve ever had.”

“Dude. Now I’m offended.” Tucker, very dramatically, held a hand to his chest. “You don’t count our winter breaks as fun?”

“Last winter break you almost had us thrown in juvie.” That had been an interesting one to explain if nothing else. It made kind of a funny story. At least, to them, it did, but not so much for their parents when they had picked them up at the local courthouse jail or whatever it had been. “You have your own category of fun.”

“I still can’t believe there’s a ghost out there that can control us all like that.” Leave it to Sam to stick to the heart of the matter. “Are we sure he isn’t going to do that again? I mean, we can barely even remember what he did.”

“You’ll probably be fine as long as you don’t piss him off,” Danny shrugged. “I don’t know about you, but I’m pretty good with never again angering the guy who can control reality, although Clockwork did mention there were limits to his powers.”

“It’s because he’d be overpowered, otherwise, and the universe knows that isn’t fair,” Tucker said solemnly. Danny was a little disappointed that Sam beat him to it when it came to kicking Tucker’s chair. “Hey! No kicking in class!”

“You don’t have any proof.” Sam crossed her arms and smirked at Danny. “Let’s get back to the true heart of this matter where you befriended a guy version of Jazz.”

“I did not!” Thinking on his week with Ghostwriter, though, and what he had learned about the guy, Danny supposed that maybe he kind of sort of maybe kind of had. “Shit. I totally did, didn’t I? Well, you know what, he might be a kind of friend, but he’s still annoying!”

“Hey, at least you have another ghost that isn’t out to hunt you down or kill you or anything.” Tucker finally got his chair perfectly straight before Sam nudged it just a bit to the left. “Dammit, Sam!”

“It is nice to have another friendly ghost on our side. Like, yeah, okay, he’s a little weird, but… He can actually be pretty fun.” Danny hadn’t thought discussing books could even be fun until he and Ghostwriter had almost destroyed a couch arguing about one of the books.

“Fun, huh?” Sam raised a single eyebrow which, really, how the hell did she even manage that? Danny bet she practiced it in the mirror. “I can tell since you spent an entire week with him.”

“Whoa, hey, no, I spent five days with him.” That didn’t really sound all that much better, but Danny was on thin ice to begin with.

“That’s a school week,” Tucker piped up. “It counts and there’s no way I believe that you were just ‘organizing books’ for an entire week at that place. Spill it. What else did you do over break?”

“Settle down, students.” At Lancer’s voice, Danny let out an explosive sigh and slumped in his seat. Thank God.

“I never thought I would say this, but thank God, class is starting.” Both his friends choked on a laugh, Danny smiling himself. It was nice for things to be normal, again. “Hey, wanna hit the mall after school?”

“Oh, hell yeah! I hear Techtopia has a sale going on.” Oh, Tucker. He would never change. “I’m sure there’s probably a deal going on at the Hot Topic there, too.”

“Please,” Sam snorted, looking toward the board at the front of the class before glancing back. “There might be a new year sale going on, actually.”

“Mall it is.” A little time to be just a normal teenager was just what the three of them needed. Besides, after ghost hunting, the mall was harmless as could be.

“Right. Note to self. The mall is never harmless.” Danny dragged himself out of the pile of store merchandise he had crashed into it and waved at the scared cashier at the counter. “Sorry about that. Send a bill to the mayor, I guess? Sorry!”

“None can stop the all-powerful Technus 2.0!” Oh, God, Technus was worse than ever before. Danny seriously might lose his mind if he had to keep this up for too long.

“Yeah, yeah, all hail the megadork. I seriously can’t believe your upgraded form is just you with a mullet. Where are you from, the eighties?” Dodging the electronic wires that came after him, Danny grinned at Technus and tried to make himself as annoying as possible. At least he was used to being used as a target, unlike everyone else here. “Ooh, did I hit a sore spot?”

“You will be the first to be crushed under my might, ghost child!” Eugh. That was probably the most annoying moniker he had yet. Well, he guessed his break really was over now. It had been nice while it lasted.

“Yeah, yeah, master of technology. Hey, you know what? It’d be more impressive if you actually ever managed to win!” Quickly dodging a blast of energy, Danny gulped as he felt the searing heat just barely brush his arm. God, he really needed to work on never getting hit by those because they hurt-

“Ah!” At the cry of pain, Danny quickly snapped his head around, eyes wide at seeing Valerie on the floor and sitting up with a hiss of pain.

“Oh, I’m gonna break you in half!” Feeling energy pour into his hands, Danny unleashed half a dozen blasts all at once, viciously pleased when most of them managed to hit Technus on at least some part of his body. “Well? You’re after a fight, aren’t you!”

So, alright, maybe Danny had the tendency to jump the gun and get too angry and protective and all that, but he was trying to keep the ghostly stuff away from his friends! They shouldn’t have to worry about stuff like this when he was supposed to be here taking care of it!

“C’mon, Technus! You wanted a fight, didn’t you?!” Readying more energy, Danny narrowed his eyes when he saw Technus looked intrigued. That was never a good look. He would know, too, after growing up with scientists his entire life.

“Interesting.” Technus’ gaze flickered to Valerie and Danny was attacking again at once. The last thing he wanted was for ghosts to put together that Valerie was the Red Huntress. They were less forgiving on ghost hunters than they were on him. “Oh, don’t worry, ghost child, I haven’t forgotten about you.”

“Dude, could you sound any more like a super villain?” Dodging the wires that snapped for his ankles, Danny grunted as he was hit with a blast strong enough to send him crashing into a huge stack of boxes and god that fucking hurt. Pushing himself up and catching his breath, Danny frowned when he saw he had changed back. “Ugh, why do you never work when I need you to?” Stupid powers.

“Danny?” Freezing at the voice, Danny blinked up at seeing Valerie looking down at him with raised eyebrows and, yeah, right. Phantom crashed and Fenton appeared. Right.

“Ah, hi, Val. So, uh, hey, those ghosts gone yet? I was trying to find Sam and Tucker and suddenly boxes were falling on top of me.”

“Yeah, they’re both gone.” Valerie gave a laugh and held her hand out, Danny smiling as he let himself be pulled to his feet. If nothing else, Valerie had a nice laugh. “You okay?”

“Just another day in Amity Park, I guess.” Danny gave Valerie a quick once over, relaxing when he saw that she was just fine. Technus’ blast didn’t seem to do any real harm to her, which, good. “You good? I saw you go down from that one ghost’s attack or whatever it was.”

“Knocked off my feet, I guess, but I’m good.” Valerie’s smile seemed to soften before she suddenly stepped back and dropped Danny’s hand and oh, yeah, that- Huh. He had forgotten they were even holding hands in the first place. “So, uh, you were looking for your friends?”

“Yeah- Yeah. I was. Sam and Tuck. My friends.” Danny really wished he could clone himself some days, just so he could slap himself. He just was never sure how to act around Valerie some days. She was kind and sweet and friendly and had a pretty sharp wit and she was also a ghost hunter who absolutely hated his guts with everything in her.

“Right.” Valerie looked away and Danny was about to move before he heard her clear her throat with a rough cough. “So, um… You’re good at Chemistry and everything, right?”

“What?” At the dry and sour look he was given, Danny gave a slow nod. “I mean, yeah? I usually get by with a low A or sometimes a high B. Why?”

“I was wondering if maybe we could meet up in the library some time and you could run me through a few things? Petricoff is making it way harder than it needs to be.”

“Ugh, I know, tell me about it.” Danny loved science, don’t get him wrong, but that demon that taught the science classes as Casper was pure evil. She probably really was a demon. Danny wouldn’t have been surprised. “But, uh, yeah, sure, I can help.”

“Great. Exchange numbers?” Valerie was already holding her phone out with a new contact pulled up, Danny fumbling to do the same with his own before they swapped. “Thanks. I know I haven’t been the nicest friend lately.”

“We all have our rough spots. I mean, it is high school.” Was he alive? Did Technus’ last hit kill him? Because he was exchanging numbers with one of the more popular girls in school and she was honestly smiling at him.

“Tell me about it,” Valerie laughed, taking her phone back and tossing Danny’s to him. It was a close save to keep it from dropping, Danny slumping in relief as Valerie laughed. “Hopefully having scientist parents pays off.

“Yeah.” Okay, so, yeah, maybe Valerie was the Red Huntress and all that, but she was still pretty amazing, and she actually seemed to like Danny. That alone was an impossible miracle considering the only people who had ever really liked him in his entire school career was Tucker and Sam.

“So, hey, do you need to meet up with your friends right this second, or do you maybe wanna grab a bite to eat real quick? I was about to grab something before the whole dick measuring fight took place.”

Choking on a laugh, Danny silently nodded as he followed Valerie back towards the food court. Sam and Tucker would be okay for a while yet, and, well, maybe it was time to move on from his puppy crush on Paulina. Valerie’s dad had taken her suit away after that whole Pariah mess, after all, so Danny would be perfectly safe dating a ghost hunter.

Heh. Dating. It was the time for New Year’s Resolutions and all that Jazz stuff. Maybe he could make a resolution to try a little bit harder to be a normal teenager. Sure, he should probably be worrying about Technus getting away, but he could let his parents handle it or something. They were the professional ghost hunters, after all.

“You know what, Val? Grabbing a bite to eat sounds great right now.” Food did sound pretty great but being just an average Amity Park teenager sounded even better.

“You’re pretty chipper all of a sudden. Should I worry about you being possessed by a ghost or anything?”

“Nope. Just possessed with some good company.” Grinning at Valerie’s startled laugh, Danny felt something in him relax.

A little time as a normal teenager was just what this new year could use.

#danny phantom #from the beginning #guardians series #iambic prose #ftb chapters

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elsiesmith672 · 4 years

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6 Underrated Marketing and Sales Assets Your Business Needs

Which marketing and sales assets do you use in your business? Probably quite a few!

I’m talking about things like: targeted landing pages; email sequences, sales call scripts, explainer videos, and so on. We all know them and we all rely on them to keep our businesses growing.

Well, today I’d like to talk about something different.

Today, I want to discuss assets that can seriously boost your sales and marketing efforts… except you aren’t using them. Maybe you think they’re not cost-effective; maybe you find them too boring or basic; or perhaps you haven’t thought about using them at all.

This week, let’s show some love to these underrated assets and explore how exactly they can help you grow your business!

Read on, and you will learn:

The #1 way to generate more leads from your content

How to instantly improve your outbound sales process

A free, highly visible asset you already have but aren’t using

A simple way to add a personal touch to your marketing

And more. Let’s dig in!

(If you’d prefer to listen to this week’s article instead of reading it, click here to jump to the audio version.)

1. Stand out from the competition with custom graphics

I know, I know. You want customers to judge your brand by your content and your ideas… but here’s the thing:

Those are not the first things your audience will notice about your business.

The first element that will stand out to them is your aesthetic. Your design, your choice of colors — that sort of thing. If your brand can make an impression on a purely visual level first, you’ll have a much better chance of getting your content noticed, too!

That’s why it makes great business sense to invest in memorable, distinctive custom graphics for your branded content. Blog post images, social media pics, video thumbnails, infographic designs, website graphics…

…all of these will raise the perceived value of your brand and show it off to potential customers — even before they get to your written content!

Bottom line is, investing in custom graphics is a great way to get your content noticed and improve your audience’s experience. Also, it’s extremely affordable, and can be tailored to fit any visual style, such as:

Cartoons and comics

Stock photos

Data visualizations

3D graphics

And many, many more. If you want to make your branded content stand out more and be more memorable, visuals are the first thing to examine.

2. Generate more leads with content upgrades and lead magnets

Would you like your content to convert better? Here’s the easiest way to do that: promise your audience additional value in exchange for their contact info.

You can accomplish this by offering your potential customers access to lead magnets and content upgrades. These assets expand on your existing content with additional advice, solutions, and resources. And in order to get them, people need to give away their personal details — name, email address, phone number, etc.

What’s the difference between a lead magnet and a content upgrade? Great question!

Lead magnets are general-purpose assets that you offer to everyone who visits your website. You can do it through a pop-up, a dedicated landing page, or a persistent opt-in form on your site.

Content upgrades are bonus resources that build on one, specific piece of content. They’re extremely targeted and only accessible to customers who just consumed said content. Normally you offer content upgrades through dedicated calls to action and opt-in forms at the end of articles, videos, infographics, etc.

Content upgrades and lead magnets are incredibly effective at capturing high-quality leads for your business. So if you’re not using them, now’s the time! Check out our past guides on how to create these assets for your business:

The Draw Shop’s guide to lead magnets: Part 1 and Part 2

14 types of content upgrades you can create for your brand

3. Take advantage of “free real estate” in your email signature

Yes, your email signature can be a sales and marketing asset. It’s very prominent, dozens of people see it every week, and it costs you absolutely nothing to use. And yet, all this time you’ve just been putting your name and company role in there!

It’s time to use that “free real estate” for something more creative, don’t you think? Here are a few ideas to start you off…

If you have a killer piece of content you’re proud of, this is the place to show it off.

You can also direct people to sign up for a freebie from your email signature.

Need more respondents for a survey? Link to it with a short call to action.

This one’s for the social (media) butterflies: put your socials into your signature.

If you did an awesome talk, point people to the video of it, or even just the slides.

Even if you have nothing to show off — for the record, I don’t believe you! — you can always turn your signature into something intriguing, like “Ask me about that time I said no to a $100 million dollar acquisition deal.” Just make sure it’s true, relevant to your brand, and interesting.

Oh, and speaking of email…

4. Boost outbound ROI with clever follow-up emails

Engaging, memorable, and persuasive follow-up messages can absolutely transform your communication, sales and marketing included.

For example:

If you have an outbound sales process and you want to increase your conversions, start by leveling up your follow-up game. Even catching an extra 10% of prospects who slip through the cracks will seriously boost your bottom line!

And if you need to secure backlinks, pitch a potential affiliate, publish an article off-site, or snag a big-name guest for your podcast… guess what? Solid follow-up will dramatically improve your odds in all these cases.

Follow-up emails are great for more than sales and marketing, though. They will serve you well when locking down delayed payments, reaching out to job seekers, collecting testimonials, scheduling case study interviews… you name it.

Finally, follow-up emails hit the sweet spot between automated marketing and personal, high-touch marketing. Here’s why…

Once you’ve created a follow-up email, or a series of emails, for a specific scenario, that’s it! Going forward, you can just reuse them again and again, only making slight tweaks to personalize the message. And for bonus brownie points, you can automate your follow-up process with a CRM like HubSpot.

Bottom line is, follow-up emails are an awesome asset for any entrepreneur. Craft them, use them, love them!

5. Wow new customers with personalized thank-you videos

Nothing impresses your customers more than marketing with a personal touch. Real, authentic brand interactions are rare these days, because let’s be honest: they’re a big investment. They take time and attention to implement, and they don’t scale easily.

But there’s one type of bespoke, intimate marketing that I believe can benefit any business, even if your funnel is 100% automated…

Personalized thank-you videos.

Why do I like thank-you videos so much? Because they hit the “sweet spot” between intimacy and scale. Yes, you have to show up on camera and thank your customer by name for their purchase. And even at 30-60 seconds per video, it adds up.

But on the other hand, thank-you videos are much less demanding than a phone call or a face-to-face meeting — but feel just as personal. And unlike either of those, you don’t even have to interact with the customer in real time!

And finally, you can partially automate the process. Imagine this:

A new order comes in. Someone on your team gets assigned a thank-you video and receives all the relevant info about the customer. They record a 30-60 second clip, paste the video link into a custom email template, then feed it into your CRM, hit Send… and done!

And just like that, you took a high-touch strategy that doesn’t scale and enhanced your existing marketing funnel with it. Go you!

6. Earn undivided attention with a powerful Elevator Pitch

Converting cold leads into paying customers is hard. Before you can earn someone’s money, you have to earn their attention first. And in our fast-paced, easily distractible world, it’s almost more difficult than getting someone to buy from you!

An Elevator Pitch is designed to cut through all the distractions and grab your prospects’ attention as fast as possible. It’s a single, memorable statement about your business that you can deliver in 30 seconds or less. And it has ONE job — getting potential customers excited enough and curious enough to say the 3 all-important words…

“Tell me more.”

I know what you’re thinking, “There’s no way I can hook people on my business in 30 seconds!” I disagree. My team has already helped dozens of businesses formulate an irresistible Elevator Pitch — and we want to create one for you, too.

All you need is to hop on a 30-minute consultation with one of our expert copywriters here at The Draw Shop. They will help you define the problem you solve, how you solve it, and the life-changing results your customers will see from working with you.

Then we’ll transform your input into a unique Elevator Pitch for your brand — a powerful 30-second statement scientifically designed to stand out, delight, persuade… and convert.

And we’ll top it off with a one-page, one-of-a-king infographic that makes your pitch into an engaging visual story! That one is a valuable marketing asset in its own right — you can use it to…

Share it with your team

Feature it on your website

Use it in your email signature

Put it on the back of your business card

Spread it on social media

And more!

Interested?

Visit this page to book your appointment, and create your

#Ceative Design Agency

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bookmama · 5 years

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🤫Book Review🤫

First off thank you to both @netgalley and @flatiron_books for the ARE of The Whisper Network by @chandlerbakerbooks ❤️

This is a powerful and incredibly timely book. It was not a fast read , even though the story is very fast paced and riveting. I had to continuously give myself breaks while reading this so my blood pressure could go back down. If you are looking for the story that embodies the struggle and importance of the #metoo movement, then this is it. I appreciated how each of the main characters in the book where dealing with the same man within the company, but each processed their experience and recovery after differently, showing that no two victims of sexual harassment or assault will react or respond the same way to trauma. ⭐️⭐️⭐️⭐️⭐️

Synopsis from the publisher: Sloane, Ardie, Grace, and Rosalita have worked at Truviv, Inc. for years. The sudden death of Truviv’s CEO means their boss, Ames, will likely take over the entire company. Each of the women has a different relationship with Ames, who has always been surrounded by whispers about how he treats women. Those whispers have been ignored, swept under the rug, hidden away by those in charge.But the world has changed, and the women are watching this promotion differently. This time, when they find out Ames is making an inappropriate move on a colleague, they aren’t willing to let it go. This time, they’ve decided enough is enough. Sloane and her colleagues’ decision to take a stand sets in motion a catastrophic shift in the office. Lies will be uncovered. Secrets will be exposed. And not everyone will survive. All of their lives―as women, colleagues, mothers, wives, friends, even adversaries―will change dramatically as a result. “If only you had listened to us,” they tell us on page one of Chandler Baker's Whisper Network, “none of this would have happened."

#the whisper network #chandler baker #flatiron books #netgalley #bookstagram #bookish #bookworm #books #book review

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tsanasreads · 7 years

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The Impossible Story of Olive in Love by Tonya Alexandra

The Impossible Story of Olive in Love by Tonya Alexandra is an Australian authored YA book that I came across thanks to my role in the Australian Women Writers Challenge blog. The premise grabbed me immediately — a girl who is invisible to everyone except her true love in a contemporary setting and with a blind best friend (who doesn't believe she's invisible).

I get that I’m impossible. I get that I’m mad and rude — perhaps even a drama queen at times. But you’d be impossible if you lived my life ... You’d be impossible if you were invisible. Shakespeare was an idiot. Love is not blind. Love is being seen. Plagued by a gypsy curse that she’ll be invisible to all but her true love, seventeen-year-old Olive is understandably bitter. Her mother is dead; her father has taken off. Her sister, Rose, is insufferably perfect. Her one friend, Felix, is blind and thinks she’s making it all up for attention. Olive spends her days writing articles for her gossip column and stalking her childhood friend, Jordan, whom she had to abandon when she was ten because Jordan’s parents would no longer tolerate an ‘imaginary friend’. Nobody has seen her — until she meets Tom: the poster boy for normal and the absolute opposite of Olive. But how do you date a boy who doesn’t know you’re invisible? Worse still, what happens when Mr Right feels wrong? Has destiny screwed up? In typical Olive fashion, the course is set for destruction. And because we’re talking Olive here, the ride is funny, passionate and way, way, way, way dramatic. This story is for anyone who’s ever felt invisible. This story is for anyone who sees the possible in the impossible.

This story is told in first person by the very melodramatic Olive. It's reasonably fast-paced and felt very quick to read. In fact, it did not take me very long, even though I was at Worldcon 75 in Helsinki without very much spare time to read and not as much downtime as usual in the evenings. Olive tells her story in a pretty whiney and self-centred way, but it's an entertaining voice and she does get called on all of her crap at some point. The only somewhat questionable aspect of the book was the "gypsy curse" part, but otherwise it was extremely enjoyable. The premise of invisible girl who can only be seen by her true love is quickly explored when said alleged true love shows up near the start, and Olive spends a lot of the book learning how to human, more or less. Only part of that is because of the invisibility; she also hasn't had much experience interacting with people outside of her family other than as a stalker. Her character development was interesting, as was how the book treated romance. On the one hand, this boy is apparently her true love because the gypsy curse said so, but on the other hand, Olive is only seventeen (the boy is twenty) which is obviously a bit too early to settle down. I really liked how that and the romance generally was resolved (especially since it could have gone in several less satisfying ways. I highly recommend The Impossible Story of Olive in Love to fans of YA and especially speculative YA. It has a very strong teenaged voice, so it's not something I would particularly recommend to general spec fic fans who are not also fans of YA. 4.5 / 5 stars First published: MArch 2017, Harlequin Teen (Aus) Series: No Format read: ePub Source: Purchased on Kobo Challenges: Australian Women Writers Challenge Content imported from Blogger http://ift.tt/2x3BzXf. If you would like to leave a comment, please do so at the aforementioned link.

#4.5 stars #AWW2017 #contemporary fantasy #contemporary science fiction #YA #books #reviews #book review #tonya alexandra

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jenmedsbookreviews · 6 years

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Well this has been a week and a half. Well, technically it is a week and a day, but it one I would and wouldn’t like to repeat. It was with a very heavy heart that I had to say goodbye to poor old Mars on Tuesday. I discussed his condition with the vet and sadly she could tell the mass in his abdomen had grown dramatically in just a week. He wasn’t gaining weight even with the steroids and he was more and more tired so it was the kindest thing to do. I will miss him terribly, as does Luna who has had to say goodbye to both of her friends and really doesn’t know what to do with herself right now. I know the feeling.It didn’t make it easier that on the day in question, for the first time ever, WordPress through a wobbler and managed to delete the content of my post, a blog tour review for Louise Voss’s The Old You. A massive thanks to Jo Robertson for letting me know but I was awful rushing to prep the post while bawling my eyes out and trying to get to work. Apologies to Louise if my review wasn’t up to normal standards. I really did love the book. I was only working half a day too as on Tuesday afternoon I headed to London with Mandie for Johanna Gustawsson and Steph Broadribb’s joint book launch in Covent Garden. One moment of sun in a dark day. Well, that and the Chocolate bun from Ole and Steen. Well I was in mourning.

So, after that ordeal, I only had one more day to work last week as I was off to CrimeFest!!! Did I mention that? I think I may have … I’m not going to bore youa ll to death about it in this post, I’ll do a round up later in the week hopefully, but I will share a few book pics as I may have bought one or two whilst away.

Please note – Chris Whitaker loves me. Understandable as I am fab, but there you go. books I purchase this weekend are Big Sister by Gunnar Staalesen; Hell Bay by Kate Rhodes; Tall Oaks by Chris Whitaker; Hydra by Matt Wesolowski; Head Case by Ross Armstrong; Dark Pines by Will Dean; The Reckoning by Yrsa Sigurdardottir; and The Ice Swimmer by Kjell Ola Dahl. I also received copies of Ten Year Stretch, Hidden Killers andHer Name Was Rose and a signed copy of A Fractured Winter from the lovely Alison Baillie.

I’ll update you all on the CrimeFest shenanigans soon (ish) but I have to say one of the highlights for me was finally getting to meet Rachel Amphlett. I absolutely love her work and she so lovely. And tall. Thanks to Rachel and Nick for the photo – not embarrassing at all 🙂

When we meet again, I shall wear stilts …

In addition to the above books, I may have purchased a few and also received one direct. Books I bought are: The Taking of Annie Thorne by CJ Tudor; Cross Her Heart by Sarah Pinborough; My Husband’s Lies by Caroline England; Motherlandby GD Abson; The Watcher and Head Case by Ross Armstrong; Songs of Innocence by Anne Coates; The Echo Killing by Christi Daugherty and Murder Map by Richard Parker. I also received an advance copy of Seven Bridges from LJ Ross and Peter Ritchie’sShores of Death where I am also quoted inside.

Today I braved Ikea and went shopping for a new desk and chair. I am working from them now and am slowing building up a writing space. This is what I have so far…

I can tell you’re impressed. When I got home, I found that my certificates from my recent online courses had been delivered so I’m like a proper expert now. Or something. No – hold your applause now. This wasn’t neuro-science.

And apparently over the weekend I became the second funniest blogger in the Bloggers Bash Awards. Can’t help feeling the badge needs the world “place” in is as the wording makes it seem like a gentle put down lol. Thank you to everyone who voted for me but it is a weird category for me to be in really. I may be a funny/sarcastic Facebooker/Tweeter but my blog is actually full of really long and really boring posts. Not funny at all. Unless you’re laughing at my typos. Some of them are hilarious.

Now because of the cat and Crimefest, my reading has been pants this week. I finished Ten Year Stretch, plus I managed to read a couple of others, Murder at the Grand Raj Palace by Vaseem Khan and Seven Bridges by LJ Ross. You can read about them below.

Books I have read.

Ten Year Stretch – Crime Fest Short Story Anthology

Twenty superb new crime stories have been commissioned specially to celebrate the tenth anniversary of Crimefest, described by The Guardian as ‘one of the fifty best festivals in the world’.

A star-studded international group of authors has come together in crime writing harmony to provide a killer cocktail for noir fans; salutary tales of gangster etiquette and pitfalls, clever takes on the locked-room genre, chilling wrong-footers from the deceptively peaceful suburbs, intriguing accounts of tables being turned on hapless private eyes, delicious slices of jet black nordic noir, culminating in a stunning example of bleak amorality from crime writing doyenne Maj Sjowall.

The foreword is by international bestselling thriller writer Peter James. The editors are Martin Edwards, responsible for many award-winning anthologies, and Adrian Muller, CrimeFest co-founder.

All Royalties are donated to the RNIB Talking Books Library.

The contributors to Ten Year Stretch are: Bill Beverly, Simon Brett, Lee Child, Ann Cleeves, Jeffery Deaver, Martin Edwards, Kate Ellis, Peter Guttridge, Sophie Hannah, John Harvey, Mick Herron, Donna Moore, Caro Ramsay, Ian Rankin, James Sallis, Zoe Sharp, Yrsa Siguroardottir, Maj Sjowall, Michael Stanley and Andrew Taylor.

A cracking anthology which I have reviewed in full. You can find the links for the final few at the bottom of this post and can order your own copy here.

…

Murder at the Grand Raj Palace – Vaseem Khan

In the enchanting new Baby Ganesh Agency novel, Inspector Chopra and his elephant sidekick investigate a murder at Mumbai’s grandest hotel.

For a century the iconic Grand Raj Palace Hotel has welcomed the world’s elite. From film stars to foreign dignitaries, anyone who is anyone stays at the Grand Raj.

The last thing the venerable old hotel needs is a murder…

When American billionaire Hollis Burbank is found dead – the day after buying India’s most expensive painting – the authorities are keen to label it a suicide. But the man in charge of the investigation is not so sure. Chopra is called in – and discovers a hotel full of people with a reason to want Burbank dead.

Accompanied by his sidekick, baby elephant Ganesha, Chopra navigates his way through the palatial building, a journey that leads him steadily to a killer, and into the heart of darkness . . .

Started on audio, finished in book format, I do love an Inspector Chopra book. Murder, mayhem and missing princesses make for another cracking read. You can find your own copy here and my review will be published soon,

…

Seven Bridges – LJ Ross

Ryan’s most explosive case yet…

It’s been five months since a killer walked free and DCI Ryan is preparing to leave Newcastle to hunt him down – this time, for good.

But Ryan’s plans are scuppered when events take a dramatic turn and he is forced to stay and face his past one last time, or watch a friend suffer the consequences.

Amid the chaos, another killer is preparing to strike. When the Tyne Bridge explodes, Ryan’s team are faced with a frantic race to uncover a deadly foe who won’t stop until every bridge is burned, along with everybody on it…

Murder and mystery are peppered with romance and humour in this fast-paced crime whodunit set amidst the spectacular Northumbrian landscape.

Love this series and this is another belter but writing the review will be tough as there is too much chance of a spoiler. So I will just say – read it. It’s fabulous. And if you do then no it’s not but yes it is me. You can buy your own copy here and my review will hopefully be up on publication day.

…

And that was it. You can catch up with my daily blog posts at the links below:

Ten Year Stretch Part 4: Ten Years of CrimeFest

The Old You by Louise Voss

Ten Year Stretch Part 5: Ten Years of CrimeFest

Ten Year Stretch Part 6: Ten Years of CrimeFest

Guest Review: Broken Bones by Angela Marsons

Dying Truth by Angela Marsons

Fault Lines by Doug Johnstone

Blog Tour: The Cathy Connolly Series by Sam Blake

Freefall by Adam Hamdy

This coming week I have a few tours to take part in and possibly some reviews if I get time. Tours are for As Good As Gold by Patricia Furstenberg; It Was Her by Mark Hill; The Chosen Ones by Carol Wyer; and Songs of Innocence by Anne Coates.

So that is it for now. I am hoping for a far less problematic week this week. Thankfully only four days at work for the next three weeks and then I am on on my hols. Cannot wait. Unbelievably I also celebrate my second blog birthday on Thursday. I am beside myself with excitement. Actually, I am quite impressed. Never been able to concentrate on anything for two years before. Go me,

Have a fab week all.

Jen

Rewind, recap: Weekly update w/e 20/05/18 Well this has been a week and a half. Well, technically it is a week and a day, but it one I would and wouldn't like to repeat.

#Rewind Recap #Weekly Round UP

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elsiesmith672 · 4 years

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6 Underrated Marketing and Sales Assets Your Business Needs Which marketing and sales assets do you use in your business? Probably quite a few! I’m talking about things like: targeted landing pages; email sequences, sales call scripts, explainer videos, and so on. We all know them and we all rely on them to keep our businesses growing. Well, today I’d like to talk about something different. Today, I want to discuss assets that can seriously boost your sales and marketing efforts… except you aren’t using them. Maybe you think they’re not cost-effective; maybe you find them too boring or basic; or perhaps you haven’t thought about using them at all. This week, let’s show some love to these underrated assets and explore how exactly they can help you grow your business! Read on, and you will learn: The #1 way to generate more leads from your content How to instantly improve your outbound sales process A free, highly visible asset you already have but aren’t using A simple way to add a personal touch to your marketing And more. Let’s dig in! (If you’d prefer to listen to this week’s article instead of reading it, click here to jump to the audio version.) 1. Stand out from the competition with custom graphics I know, I know. You want customers to judge your brand by your content and your ideas… but here’s the thing: Those are not the first things your audience will notice about your business. The first element that will stand out to them is your aesthetic. Your design, your choice of colors — that sort of thing. If your brand can make an impression on a purely visual level first, you’ll have a much better chance of getting your content noticed, too! That’s why it makes great business sense to invest in memorable, distinctive custom graphics for your branded content. Blog post images, social media pics, video thumbnails, infographic designs, website graphics… …all of these will raise the perceived value of your brand and show it off to potential customers — even before they get to your written content! Bottom line is, investing in custom graphics is a great way to get your content noticed and improve your audience’s experience. Also, it’s extremely affordable, and can be tailored to fit any visual style, such as: Cartoons and comics Stock photos Data visualizations 3D graphics And many, many more. If you want to make your branded content stand out more and be more memorable, visuals are the first thing to examine. 2. Generate more leads with content upgrades and lead magnets Would you like your content to convert better? Here’s the easiest way to do that: promise your audience additional value in exchange for their contact info. You can accomplish this by offering your potential customers access to lead magnets and content upgrades. These assets expand on your existing content with additional advice, solutions, and resources. And in order to get them, people need to give away their personal details — name, email address, phone number, etc. What’s the difference between a lead magnet and a content upgrade? Great question! Lead magnets are general-purpose assets that you offer to everyone who visits your website. You can do it through a pop-up, a dedicated landing page, or a persistent opt-in form on your site. Content upgrades are bonus resources that build on one, specific piece of content. They’re extremely targeted and only accessible to customers who just consumed said content. Normally you offer content upgrades through dedicated calls to action and opt-in forms at the end of articles, videos, infographics, etc. Content upgrades and lead magnets are incredibly effective at capturing high-quality leads for your business. So if you’re not using them, now’s the time! Check out our past guides on how to create these assets for your business: The Draw Shop’s guide to lead magnets: Part 1 and Part 2 14 types of content upgrades you can create for your brand. 3. Take advantage of “free real estate” in your email signature Yes, your email signature can be a sales and marketing asset. It’s very prominent, dozens of people see it every week, and it costs you absolutely nothing to use. And yet, all this time you’ve just been putting your name and company role in there! It’s time to use that “free real estate” for something more creative, don’t you think? Here are a few ideas to start you off… If you have a killer piece of content you’re proud of, this is the place to show it off. You can also direct people to sign up for a freebie from your email signature. Need more respondents for a survey? Link to it with a short call to action. This one’s for the social (media) butterflies: put your socials into your signature. If you did an awesome talk, point people to the video of it, or even just the slides. Even if you have nothing to show off — for the record, I don’t believe you! — you can always turn your signature into something intriguing, like “Ask me about that time I said no to a $100 million dollar acquisition deal.” Just make sure it’s true, relevant to your brand, and interesting. Oh, and speaking of email… 4. Boost outbound ROI with clever follow-up emails Engaging, memorable, and persuasive follow-up messages can absolutely transform your communication, sales and marketing included. For example: If you have an outbound sales process and you want to increase your conversions, start by leveling up your follow-up game. Even catching an extra 10% of prospects who slip through the cracks will seriously boost your bottom line! And if you need to secure backlinks, pitch a potential affiliate, publish an article off-site, or snag a big-name guest for your podcast… guess what? Solid follow-up will dramatically improve your odds in all these cases. Follow-up emails are great for more than sales and marketing, though. They will serve you well when locking down delayed payments, reaching out to job seekers, collecting testimonials, scheduling case study interviews… you name it. Finally, follow-up emails hit the sweet spot between automated marketing and personal, high-touch marketing. Here’s why… Once you’ve created a follow-up email, or a series of emails, for a specific scenario, that’s it! Going forward, you can just reuse them again and again, only making slight tweaks to personalize the message. And for bonus brownie points, you can automate your follow-up process with a CRM like HubSpot. Bottom line is, follow-up emails are an awesome asset for any entrepreneur. Craft them, use them, love them! 5. Wow new customers with personalized thank-you videos Nothing impresses your customers more than marketing with a personal touch. Real, authentic brand interactions are rare these days, because let’s be honest: they’re a big investment. They take time and attention to implement, and they don’t scale easily. But there’s one type of bespoke, intimate marketing that I believe can benefit any business, even if your funnel is 100% automated… Personalized thank-you videos. Why do I like thank-you videos so much? Because they hit the “sweet spot” between intimacy and scale. Yes, you have to show up on camera and thank your customer by name for their purchase. And even at 30-60 seconds per video, it adds up. But on the other hand, thank-you videos are much less demanding than a phone call or a face-to-face meeting — but feel just as personal. And unlike either of those, you don’t even have to interact with the customer in real time! And finally, you can partially automate the process. Imagine this: A new order comes in. Someone on your team gets assigned a thank-you video and receives all the relevant info about the customer. They record a 30-60 second clip, paste the video link into a custom email template, then feed it into your CRM, hit Send… and done! And just like that, you took a high-touch strategy that doesn’t scale and enhanced your existing marketing funnel with it. Go you! 6. Earn undivided attention with a powerful Elevator Pitch Converting cold leads into paying customers is hard. Before you can earn someone’s money, you have to earn their attention first. And in our fast-paced, easily distractible world, it’s almost more difficult than getting someone to buy from you! An Elevator Pitch is designed to cut through all the distractions and grab your prospects’ attention as fast as possible. It’s a single, memorable statement about your business that you can deliver in 30 seconds or less. And it has ONE job — getting potential customers excited enough and curious enough to say the 3 all-important words… “Tell me more.” I know what you’re thinking, “There’s no way I can hook people on my business in 30 seconds!” I disagree. My team has already helped dozens of businesses formulate an irresistible Elevator Pitch — and we want to create one for you, too. All you need is to hop on a 30-minute consultation with one of our expert copywriters here at The Draw Shop. They will help you define the problem you solve, how you solve it, and the life-changing results your customers will see from working with you. Then we’ll transform your input into a unique Elevator Pitch for your brand — a powerful 30-second statement scientifically designed to stand out, delight, persuade… and convert. And we’ll top it off with a one-page, one-of-a-king infographic that makes your pitch into an engaging visual story! That one is a valuable marketing asset in its own right — you can use it to… Share it with your team Feature it on your website Use it in your email signature Put it on the back of your business card Spread it on social media

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