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whatbecomesofcuriousminds13 · 2 years

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📝 REVIEW: These ears are so stinking cute!! got them to wear as part of my Grogu Disneybound outfit to my first ever visit to Galaxy's Edge, and I could not be more excited! Post-Disneyland visit: I got SO MANY compliments on these while walking through the parks! Seriously, every few steps somebody was either telling me how cute they were, or pointing them out to someone else #yoda #starwars #babyyoda #themandalorian #mandalorian #jedi #mouseears #darthvader #grogu #disney #disneyland #disneyworld #disneyplus #disneyears #wdw #earresponsiblecreations #maythe4thbewithyou #mickeyears #starwarsmemes #shareyourears #babyyodamemes #yodamemes #theriseofskywalker #chewbacca #disneycruise #thisistheway #lucasfilm #disneywish #thebookofbobafett 💁🏼‍♀️ (at Magic Kingdom) https://www.instagram.com/p/CfkznzqssyI/?igshid=NGJjMDIxMWI=

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love-elizabeth · 5 years

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BRB planning a trip back to Disneyland because I only took like 9 pictures when I was there last fall. 💁🏻‍♀️ 📸 🏰 #dl #disneyland #california #anaheim #igdisney #igers_wdw #vegan #ecoprincess #vegangirl #igerscalifornia #losangeles #la #disney #disneygram #disneyparks #wishingwell #dizcolors #disneycolors #dressedindisney #polkadots #minniestyle #mainstreetstyle #mouseears #shareyourears #disneysstreetstyle #disneystreetfashion #visitcalifornia (at Disneyland, Los Angeles, California) https://www.instagram.com/p/B0Em8jWgceN/?igshid=NGJjMDIxMWI=

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webeasts · 6 months

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How Disney Dominates Digital Marketing: Lessons from Their Animated Classics

In the ever-evolving world of digital marketing, few brands are as iconic and successful as Disney. While the magic of Disney’s animated classics has captured the hearts of generations, their mastery of digital marketing is equally impressive. Let’s explore the strategies and lessons we can learn from Disney’s approach to digital marketing.

Storytelling Is Key

At the heart of Disney’s success lies the power of storytelling. From “Snow White and the Seven Dwarfs” to “Frozen,” Disney has consistently delivered compelling and emotionally resonant narratives. In the digital marketing realm, storytelling remains just as crucial. Disney understands that connecting with your audience on a personal level is paramount. They use their animated classics as a source of inspiration for their digital campaigns, creating compelling stories that resonate with their target audience.

Takeaway: Craft a compelling narrative that resonates with your audience to build a strong emotional connection.

Consistency Across Platforms

Disney ensures a seamless and consistent brand experience across all digital platforms. Whether you’re engaging with them on their website, social media, or through their apps, the Disney magic is consistently present. This cohesive brand identity helps build trust and reinforces their image as a reliable and wholesome brand.

Takeaway: Maintain a unified brand presence across all digital channels to establish trust and credibility.

Engage with User-Generated Content

Disney understands the power of user-generated content (UGC) and actively encourages their fans to share their own Disney experiences. They run campaigns like #ShareYourEars, where they donate to charity for each public post that includes a picture of someone wearing Mickey ears. This not only fosters engagement but also shows Disney’s commitment to social responsibility.

Takeaway: Encourage your audience to create and share content related to your brand, and consider giving back to the community through social initiatives.

Leveraging Data and Analytics

Disney is adept at leveraging data and analytics to make informed marketing decisions. They use customer data to personalize content and recommendations, ensuring that their audience receives tailored experiences. This data-driven approach allows them to continually improve their marketing strategies and better understand their customers.

Takeaway: Embrace data-driven marketing to deliver personalized experiences and continuously refine your strategies.

Create Interactive Experiences

Disney’s digital marketing goes beyond static content. They create interactive experiences that engage and captivate their audience. For example, the Disney Parks app allows visitors to plan their trips, reserve dining experiences, and access real-time information about attractions. Such interactive features enhance the overall customer experience and create lasting memories.

Takeaway: Incorporate interactive elements into your digital marketing to enhance user engagement and provide value to your audience.

Embrace Social Media

Disney has a strong presence on various social media platforms, including Facebook, Instagram, Twitter, and TikTok. They use these platforms to share behind-the-scenes content, exclusive sneak peeks, and engage in conversations with fans. Social media allows Disney to connect with its audience in a more personal and immediate way.

Takeaway: Utilize social media platforms to connect with your audience, share authentic content, and engage in meaningful conversations.

Harness the Power of Influencer Marketing

Disney collaborates with influencers and celebrities to promote their products and content. These influencers often have a strong connection to Disney’s brand and can reach a wider audience. By tapping into influencer marketing, Disney extends its reach and credibility.

Takeaway: Consider partnering with influencers who align with your brand values and can help you reach a broader audience.

Emphasize Mobile-Friendly Experiences

With the increasing use of smartphones, Disney ensures that its digital content and platforms are mobile-friendly. Their apps and websites are optimized for mobile devices, making it easy for users to access information and engage with their content on the go.

Takeaway: Optimize your digital content and platforms for mobile devices to reach a broader audience.

Disney’s domination of digital marketing is a testament to their commitment to storytelling, consistency, and user engagement. By embracing these lessons from Disney’s approach, businesses can build stronger connections with their audience, foster brand loyalty, and create memorable digital experiences. Just like Disney’s timeless classics, effective digital marketing strategies have the power to leave a lasting impression on the hearts and minds of consumers.

#branding agency in delhi #digital marketing agency in delhi #advertising agency in delhi #digital branding strategy

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squideo · 1 year

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Advert Alchemy: The Location

In this series, Squideo is breaking down the eight key ingredients to turn your advertising content into gold! In the last edition of Advert Alchemy, we examined the importance of timing in creating the perfect marketing campaign. This week, we’re looking at the importance of your advert’s location.

The placement of your advert is crucial in getting it seen. And there are plenty of options. If you have the budget, you can spread your advert as widely as possible. With more restricted budgets, however, you need to consider which location will provide the most bang for your buck.

A Place in the Sun

First, let’s examine five of the most popular advertising locations.

01. The Talkies

Traditional advertising spots are found on television, cinemas and radio. Here an advert can be exposed to a large and diverse audience depending on the platform you select; alternatively you can use local stations to attract specific groups.

On television and radio, where an audience is likely to repeatedly see or hear the same adverts, there is a risk of ad fatigue. After seeing the same advertisement, viewers can lose interest or become annoyed – which risks hurting their perception of your brand in the long run.

To combat ad fatigue, some marketing strategies factor in alternative versions of adverts and space out their broadcasting time. Skittles have run numerous successful adverts in the past, but in 2021 their “Taste the Rainbow” campaign came with an unexpected twist. The protagonist of the advert opens a series of doors in their new home. One produces the Skittles rainbow. In another, a cougar claw appears.

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Yet, watch another version and the same door reveals a small man reading a book. The change catches viewers out, recapturing their attention and ensuring they pay attention during future airings in case there are other alternative versions to watch.

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02. Blue Screen

From the early days of SixDegrees, MSN and Myspace, to the current titans that are Facebook, Instagram and TikTok, social media platforms have become a growing presence in our lives. Advertisers took advantage of the popularity of these sites early on in their inception.

The first digital advert on a website can be traced back to 1994 when A&T paid for a banner on what would become Wired.com. Facebook opened its platform up to advertisers in 2006, with YouTube following suit a year later. Twitter didn’t fall in line until 2010, however, and it is only within the past decade that regular advertisements on social media platforms has become commonplace.

Social media can be a good location to garner engagement as your audience can directly respond. Disney has had great success with its #ShareYourEars campaign which raises money for the Make a Wish Foundation. It encourages the audience to share their own images with the platform, which means Disney isn’t only engaging people following them but also the people following their followers.

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03. Look Up

Whether static or digital, stationary or mobile, billboards have been a traditional marketing pitstop for almost two centuries. Also called hoardings, they’re big, they’re bold and they’re impossible to miss.

Starting as intricately hand-painted signs, billboards would take craftspeople days to create; sometimes even longer. One of the world’s most famous landmarks – the Hollywood Sign in Los Angeles, USA – was originally introduced as a billboard to promote a new housing estate.

Thanks to digital technology, billboards are easier for companies to access and cheaper to hire. There are fewer limitations that advertisers must contend with, even the size of the advert: in 2018, Ford set a Guinness World Record with the largest billboard at 56,672 square feet.

Over the last few years, 3D animation has become a popular choice for brands looking to set their adverts apart. Piccadilly Circus in London is a particularly well-known spot for 3D ads, given the shape of its screen. Have a look at the billboard WhatsApp produced for this location in 2022.

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04. Paper Craft

Traditional paper marketing includes newspaper and magazine adverts, posters, leaflets and flyers. As printing techniques have evolved, advertisers have been able to produce some truly magnificent pieces of paper marketing.

Unlike billboards and videos, you’re not constrained by the amount of time people will spend looking at the advert. An audience can look at paper ads as long as they want, which means advertisers can invest in a lot more detail.

This doesn’t only include a larger word count, it also means creating designs that require more attention to appreciate. Have a look at this unusual, limited-edition advert delivered by Ikea in 2018.

Receive a positive result and a discount voucher is revealed. It’s certainly an odd campaign to run but, given the expenses associated with purchasing new baby furniture, it garnered a lot of interest and gave Ikea an opportunity capture brand loyalty with new parents.

5. Direct Mail

The best way to specifically target an audience is to contact them directly. Whether through snail mail or email, this is a great way to communicate news with existing clients. New products, updates, company shakeups… utilise your contact list.

Email advertising has progressed a lot as this medium enables more and more customisation. Scheduling platforms also make specific targeting easier than it’s ever been, with statistics at the ready to ensure your content is performing.

Embed images and videos, add animations, put your branding at the forefront with coloured backgrounds, custom fonts and consistent messaging.

Grand Designs

The most memorable advertising campaigns took a large step outside the box. While some of these unusual strategies might not suit your brand or budget, read on for a shot of imagination. Could any of these be adapted or scaled down for your project? Let’s look at five of the most unusual advertising locations.

01. Video Games

Companies have produced their own video games (Pepsiman by Pepsi) and featured their product in existing video games (Red Bull in Worms 3D). Not only do you put your brand out on an engaging platform, but your product will also become associated with fun!

02. Eggs

Yes, you read that right. CBS engraved a series of advertising taglines onto eggs. Think about it for a second and it makes sense. Lots of people buy eggs. Pluck one out the fridge for a fry up and what do you see? An advert. That’ll stick in your memory for sure!

03. Statues

If you’ve been lucky enough to visit Spain, this might be old news. For those unlucky folks, however, it may surprise you to learn about the Osborne Bulls. There are 92 of these silhouettes located around Spain standing at either 7 or 14 metres tall.

04. Outer Space

Propelled 20 miles above the Earth by a high altitude balloon, American company JP Aerospace sends logos and messages into space along with a camera to capture that special moment. Perfect for companies looking to create a truly unique marketing story!

05. Manhole Covers

This common street furniture has been decorated before, by graffiti, street or commissioned artists. Japan is estimated to have 12,000 specially designed covers, including an entire Pokémon range. Companies have sponsored manhole covers to support neighbourhoods, but some have even commissioned custom designs to advertise their products.

Content Worth Gold

Get in touch with the Squideo team today to find out how we can improve your advertising strategy with video production, motion graphics, social media management and much more!

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gettechnics-01 · 1 year

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Digital Marketing Briefs: The Art of Writing

digital marketing brief is essential to adapt your goals for marketing to the digital company you partner with, as the other partners who are part of the company. It is essentially an outline that provides you with the necessary design for achieving your desired key digital marketing goals. This task can be challenging because you must consider the most specific aspects you may not be an expert on.

Answering these questions will allow you to understand the information you should be aware of for a short time.

Get things in order. What’s your company’s story?

The framework should inform the company of your primary goal as an organization and provide any data on your foundation, so the office understands your business’s fundamentals and the real reason. Telling the story to the company will excite the employees and give them a greater understanding of your persona. After that, provide details of your business’s overall goals. Perhaps your main goal is to increase your income this year. You may be looking to expand your share in the market.

Who is your principal area of interest, and where could they be?

Today, digital marketing breif consumers use a wide variety of internet hotspots to access information and impact. Understanding what areas are most well-known in your primary target audience is essential. To genuinely comprehend who your clients are and where they invest their energy on the web, furnish your organization with existing personas your organization has previously created and rejuvenate your clients with a character/personality. I.e., the one objective segment is female recent college graduates like Amanda, who is now a mature 26 and living in New York City, taught an upper-middle class, working four hours a day on Instagram, and running long distance races, and the list goes on. If you’re looking to launch your business without preparing or revising your important socioeconomics and data, you can understand your audience by taking advantage of diverse opinions and surveys. It is also possible to utilize data from BrandTotal to build your brand, as it contains definite social and economic trends of brands like yours.

What do you want to achieve with your digital marketing?

You must be clear about what you want to achieve on the internet. For example, you might be looking to increase brand awareness in your target market. On the other hand, you may want to expand your thinking processes and alter (buy) prices, but you need to know which method is most effective. You may want to narrow your existing clients and focus on keeping them. On the other hand, you’re looking to break into a completely new market. The more precise you are about your marketing goals, the higher the likelihood that you’ll get your desired results.

What are the emotions you must evoke from your customers?

It is essential to provide your office with rationale and arguments for why customers must accept your message, purchase your feed, subscribe to your company on the internet, or buy your product. A well-thought-out marketing strategy can generate the most critique, and it is imperative to help your product become well-known on the internet. The viral campaigns, like the ALS Establishment’s #icebucket campaign and Disney’s #Shareyourears, brought problems to the forefront by taking advantage of customer feedback. You can utilize them to boost your motivation. It is also possible to check out other organizations’ freely-available creatives by browsing their social media pages. Assuming you use BrandTotal, you will be inspired by the other brands’ more specifically crafted and specific campaigns, which you won’t find on their social media pages.

Who are your most significant competitors?

Every industry has its rivalries, and you should know which competitors are designed to be for your particular area. Understanding why your product or service differs from your competitors can assist the office in making efforts to use its weaknesses to increase its strengths. With a tool like BrandTotal, you can gain information on what your competition is doing on the internet and determine their strategies for marketing.

An outline of the brief, which is a response to these questions, can provide your selected digital office with the logical base to build an organization that will help you achieve your goals in marketing. When you and your business have addressed these issues, and you’re in peace and agreement, you can get the show going with your digital goals. However, it’s still ongoing; you must ensure that you conduct continuing meetings and subsequent calls and seek input. The brief is just one primary step in a long process.

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#tech #technology #digital market #digital

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victorianera · 5 years

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NCT 127 #ShareYourEars #Mickey90✨

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jamesrodayrodriguezpresents · 5 years

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millionlittlethingsabc Happy Birthday, @mickeymouse! There are #AMillionLittleThings you do to make us smile.

#A Million Little Things #AMillionLittleThings #AMLT #James Roday #David Giuntoli #Romany Malco #Allison Miller #Christina Moses #Stephanie Szostak #Ron Livingston #photo #ShareYourEars

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froodieshoodies · 5 years

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#Repost @marytheboston (@get_repost) ・・・ It’s cold out here so I’m going inside where everyone smiles at me. #bostonterrierlife #bostonterriermom #smushyfacecrew #bostonterriersforever #bostonterriernation #bostonterrieroverload #froodieshoodies #bostonterriersrock #shareyourears https://www.instagram.com/p/B3Hh5pRpVRd/?igshid=1dnljitwrixfq

#repost #bostonterrierlife #bostonterriermom #smushyfacecrew #bostonterriersforever #bostonterriernation #bostonterrieroverload #froodieshoodies #bostonterriersrock #shareyourears

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villainsblog97 · 5 years

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This is the best!

NCT 127 For Mickey Mouse's 90th Birthday celebration!

#nct 127 #mark #yuta #jaehyun #taeyong #doyoung #johnny #win win #jungwoo #taeil #haechan #mickeymouse #90th celebration #shareyourears

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aprilzfool · 5 years

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#PutMeOnSomethin ft. @e40 #Remix @p_lo . . . . . . . . . #beatmaker #newbeats #instagoods #musician #imakebeats #instafollwers #producer #flgang #beatforsale #hiphopbeat #production #rapcaviar #flstudio #musiclovers #musicjunkies #spotify #raw #shareyourears #musicislife #musicproducers #hitmakers #makingbeats #newmusicalert #unsignedartist #beats4sale #musicvideo https://www.instagram.com/p/B1ttLMsHgG1/?igshid=z1w1mwevb7oc

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catheleenrose · 5 years

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So I just got back from Disneyland a little over a week ago and I already wanna go back!!! 😂😭❤ I might have a problem!!! 😂 ... .. . #disney #disneygirl #disneyland #minnieears #shareyourears #disneystyle #mickey #minnie #mickeymouse #cute #adorable #happiestplaceonearth #favoriteplace #disneyoutfit #blessed https://www.instagram.com/p/B1h6WtUhMFU/?igshid=qcufbp10hbz5

#disney #disneygirl #disneyland #minnieears #shareyourears #disneystyle #mickey #minnie #mickeymouse #cute #adorable #happiestplaceonearth #favoriteplace #disneyoutfit #blessed

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whatbecomesofcuriousminds13 · 2 years

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📝 REVIEW: These ears are so stinking cute!! got them to wear as part of my Grogu Disneybound outfit to my first ever visit to Galaxy's Edge, and I could not be more excited! Post-Disneyland visit: I got SO MANY compliments on these while walking through the parks! Seriously, every few steps somebody was either telling me how cute they were, or pointing them out to someone else #yoda #starwars #babyyoda #themandalorian #mandalorian #jedi #mouseears #darthvader #grogu #disney #disneyland #disneyworld #disneyplus #disneyears #wdw #earresponsiblecreations #maythe4thbewithyou #mickeyears #starwarsmemes #shareyourears #babyyodamemes #yodamemes #theriseofskywalker #chewbacca #shopsmallbusiness #thisistheway #lucasfilm #blackfriday #shopsmall 💁🏼‍♀️ (at Star Wars: Galaxy's Edge) https://www.instagram.com/p/Cc9LhSvr89p/?igshid=NGJjMDIxMWI=

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love-elizabeth · 3 years

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Happy birthday, Disneyland! I’m using this as an excuse to share every single pic of me at that park on my trip in 2018. Of all the Disney parks in the world, it’s the one I’ve spent the least time at (less than a day 😱) so I’m definitely excited to revisit it in the future! 🐭 📸 🏰 #dl #disneyland #california #anaheim #igdisney #igers_wdw #vegan #ecoprincess #vegangirl #igerscalifornia #losangeles #la #disney #disneygram #disneyparks #wishingwell #dizcolors #disneycolors #dressedindisney #polkadots #minniestyle #mainstreetstyle #mouseears #shareyourears #disneysstreetstyle #disneystreetfashion #visitcalifornia (at Disneyland) https://www.instagram.com/p/CRcqDTvjaiD/?igshid=NGJjMDIxMWI=

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whimsykenzie · 5 years

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So, I’ve been frustrated with my art for a while now (pff a long time who’s kidding?) and I just watched @ lulusketches new video and I decided to try an art challenge.

I have never done an art challenge before because, well, when the going gets tough, I tend to get going. Fast. When something isn’t turning out the way I want it to or the way I see it in my head, I’m real quick to give up. And this is part of why I’ve had so many problems with growth - I pick up the eraser before my pencil even touches the paper.

So here’s my goals for this:

- To better understand/cultivate my personal art style

- To become more comfortable finishing or even leaving unfinished projects

- To become more confident in my art and abilities and more prone to share with others

- To draw more. Duh!

Don’t expect a drawing every day, because spoiler alert, there won’t be one! That is way too much pressure on myself haha. So I’m hoping for 1-2 a week instead.

Here’s what I like about this drawing (instead of what I don’t like, because that would be no fun): the lip blending, the subtle highlight on the top of the ears, the eyes? sort of. The hair lining! Tbh I only did this because I did not like the blending - hair is hard, y’all - and figured “well, it can’t get any worse!” I actually really liked how it turned out! I’m so excited for this journey and I can’t wait to see my growth 🌿✨

#itstheeverydaymiracle #art #blog #blogger #disney #shareyourears #artist #sketch #copics #markers #marker #paint #watercolor #pencil

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peytonkennedyofficial · 5 years

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Post a photo wearing your Mouse ears using #ShareYourEars by November 17, and #disney will donate $5 to #makeawish, up to $2M, to grant even more wishes. 🌟 https://www.instagram.com/p/Bp2ZP05HvZs/?utm_source=ig_tumblr_share&igshid=1orhxv6t92lig

#shareyourears #disney #makeawish

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xsazzyxsmilesx · 5 years

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Those After Work Adventures 🥰🥰 #DisneyNightS #disneyland #OurAdventureS #2019AdventureS #ShareYourEarS #BntBEars #BelleEarS #MickeyHat #MickeyEarS (at Disneyland) https://www.instagram.com/p/Bs6Da5mBqnXu2IvnmDmozvC68-yU_WTjb6vAdI0/?utm_source=ig_tumblr_share&igshid=13l35w4uvwh0m

#disneynights #disneyland #ouradventures #2019adventures #shareyourears #bntbears #belleears #mickeyhat #mickeyears

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