#search engine result page

[prism-adverto]

WHY IS SEO BETTER THAN PPC

WHY SEO IS BETTER THAN PPC

In the world of digital marketing, there are two ways that you can create or bring your page to get top search to the visitors. Those two such ways are SEO and PPC. Before coming to the conclusion of which is best, you need to be aware of the advantage and disadvantages of both SEO and PPC so that you can choose which is right for your business.

SEO (SEARCH ENGINE OPTIMIZATION)

         SEO is a process to optimize your website content to get natural or organic results from the user search query. It is a set of methods for increasing the ranking position of search engines.

When you should go for Search Engine Optimization

1.CREDIBILITY

When your search results tops google page within a rank of  5, It develops trust around your users and they are more likely to visit you in the search rather than those who are ranking below you.

2. ROI

Every business needs as much as returns on small investments. SEO is much profit comparing to PPC, because you do not have to bid or pay for each keyword that needs to rank for (unlike PPC).SEO helps to optimize your website while keeping all the relevant algorithms and rules in mind.

3. COST

It is different from other digital techniques, SEO is exceptionally cost-effective, can increase brand awareness, and park us the relevant visitors.

4. RELIABILITY

The great thing about SEO is if your website is correctly optimized according to search engine guidelines, your ranking is maintained for a long time even if you stop using it, unlike paid marketing.

ADVANTAGES OF ORGANIC SEO:

Organic SEO is very cost-effective when compared to a PPC campaign.

SEO runs in the long term. Even though the PPC campaign is turned off the properly optimized website can keep a high position in the search results.

SEO builds trust and credibility. It increases your credibility to an audience that is looking for your service

SEO provides better cost-per-click because there is no charge for each click.

DISADVANTAGE OF SEO:

SEO is a time-consuming process to show the results.

SEO is an ongoing process and time-consuming.

SEO is a demand for unique and reliable content, you should take authority on the subject if you need people to read, share, and link to your website.

PPC (PAY PER CLICK)

         PPC simply means to buy visits to your site. Advertisers pay a fee whenever a user clicks on an ad that is placed on the top of organic search results. It is the opposite of SEO.  

When you should go for PPC?

1. IMMEDIATE VISIBILITY

PPC provides immediate visibility. To rank for a term might take some time; however, PPC can boost your visibility faster.

2. PLAN TARGETING

You can target your ads to a specific audience according to their demographics, geographic location, device type, etc.

3. BRAND PRESENCE

Because your ad displays on the top, spending on Google ads can help you to increase your brand awareness and visibility

4. COSTLY

It is more costlier than SEO because you have to pay for each click, and the keyword you want to target. However, it's worth noting that, when compared to SEO, the visibility you'll gain will be far faster.

ADVANTAGES OF PPC:

PPC gives enhances visibility. Because Google makes the paid ads above the organic results.

With PPC it is possible to target potential customers by using the right keywords, brands, language, demographics, location, device, and more.

PPC is accountable, once you set the target and estimate the budget idea of how many leads you are getting in return.

You need not worry about the search engine algorithm while we are using PPC. Because you are bidding on a top spot and your organic rank isn’t going to matter. 

PPC is fast and gives certain results in the form of clicks, traffic, and conversion.

DISADVANTAGES OF PPC:

PPC needs continuous investment, when we stop putting money in the paid ads, they naturally stop. So, everything stops working.

Most people don’t trust paid ads.

It is time-consuming to bid on the research and select effective keywords

WHICH IS BETTER- SEO OR PPC

         As both strategies offer many benefits, it is always better to combine both and use full of their potential to increase the result.

To conclude, 

SEO will help you to achieve long-term marketing goals.

PPC will help you to achieve your immediate short-term goals.

SEO and PPC both are part of search engine marketing machinery, which means that you can choose to market your brand or business online either by paying google or organically earning your spot on its SERP.

#digital marketing #search engine optimisation services #advertising agency #paid per click #social platform #social media marketing #email marketing #content marketing #smm #internet marketing #brand advertising #search engine result page

[sumitkala]

#google #indexing #Search engine result page

[blogs4rustysilver]

#SERP #search engine result page #buisiness #digitalmarketing #seo #search engine optimization #seo marketing

[businesssinfo]

Local SEO refers to the process of optimizing a website’s online presence to rank higher in local results for relevant web searches in a particular geographic region. It is more important for businesses that rely on local customers. Be clear to choose the finest Web Design & Digital Marketing Company for optimizing your website. Trioticz is the right choice for all your digital needs, we have been popularly named as the finest Digital Marketing Agency in Chennai, the Web Development Company in Chennai, and the best SEO Company in Coimbatore we also do our services globally we are here to make your business reach every nook and corner.

#Digital Marketing Agency #Google My Business Listing #Local Directories #Local Keywords #Local Search Result #Local SEO #Online Reputation #Search Engine Result Page #SEO Services #Webdevelopment Company

[tusarahmed]

Want to rank better On search engine result page?  Well' I can help to Improve your Organic ranking and reach your target audience. SO that you can get 100% Organic Traffic with white hat strategy. I`m Tusar Ahmed, a leading local seo expert. I have vast experience In Keyword research ,competitors analysis, On-page seo, technical-seo, Off-page seo. I Helped many local businesses to Improve their organic Traffic and Online visibility.

You can  Hire me as professional seo expert For :

Make a Perfect Plan

Keyword Research

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You will get your expected position on google and get direct traffic. That will increase your revenue, and you will get value-added to your website. 

Let's Create Progress Together For Your Online Business

#seo #seo expert #youngestseoexpert #Organic results #local seo experts #search engine result page #organic traffic #online visibility

[unproduciblesmackdown]

haven't read through it start to finish word by word but this Available For Perusal pdf from 2021 seems to include the full script for bat boy the musical & a bunch of further details, scene by scene props lists, vocal ranges, sheet music! bat boy the musical our beloved....

(underwhelmingly [no title displayed] by virtue of its being a pdf but it's there! in 164 pages no less)

#bat boy #bat boy the musical #bat boy: the musical #again just trying to hit all the bases re: punctuation. we can't be missing out. great stuff #dunno why it's just sitting out there but like hell yeah #hmm went to the bwaylicensing.com Page directly; the popup ''read for free'' pdf cuts off before the end of the script #and then there's Request Perusal; this linked perusal is That: batb underscore perusal dot pdf.... #guess evidently where that pdf is sitting is still Publicly Available if you can get the search engine to provide the direct link #& the lack of [christian charity reprise] lyrics transcribed elsewhere means it's a top result for me being like okay cmon bat girl help #some of my constituents claim seen he's skulking creeping round through in their kitchens....constitchens? #anyways enjoy thank god!!! #noting that the professional licensing request seems limited to Regional professional theatre to be sure.... #what relatively recent interview where will's talking abt the legend of someone like sitting on the rights. where's nyc bat boy 2

[bog-frog]

Trying to mod the sims will really make you hate pinterest users

#I've seen people: #link to someone's entire tumblr blog without linking to the actual post #link to a specific page in their blog as if it's not gonna have completely different posts on it after they make a few new ones #link google images which if you check the source links back to the google search you found it in (idk how the fuck that one happens) #dead links ofc #and completely unsourced images!!! #I understand them having their own website culture and this would be FINE except #pinterest fucking dominates search engine results #whoever is responsible for their SEO should get shot

[wygolvillage]

thinking about web searching vs web surfing

#it just feels very different to like. google something and open a few pages #vs going down a link rabbithole and wandering. and then you find so many interesting things #something i like about neocities is that everyone kind of revives the old practice of interlinking with each other #like in the days before effective search engines #'cool links' pages and webrings and everything #and with search engines kinda getting worse and results filled with autogenerated SEO junk #it kinda goes full circle and those old practices come back into being useful

[trollbreak]

One of these days I’m gonna actually make beastly art in like his actual colors but um. I’m having fun returning to my comfy play scape lately <3

#doing shading studies on skulls for the funsies was such a tangible thing in how I do lineless art now #so like I somewhere got going drawing on index cards bc they’re less space to fill than a full page and thus less intimidating. that became #drawing silhouetted buildings and horizons against a gradient sky- I used roughly cut masking tape to have clean sun/moon and if I wanted #other clean lines. while I was staying w my grandma for a while I went oh shit I could do this digitally and that’s when I started getting #into digital art outside of just tracing photos exclusively. started playing with silly doodles digitally and somewhere along the line #wanted to draw teeth bc why not. struggled and didn’t like the result- tried again a few days in a row. liked how I’d improved but wasn’t #satisfied. so I saved an image of a skull lowered the opacity and originally was gonna trace the teeth but that got boring so like. I used #white to mark out the brightest points on the skull. a light grey for the next brightest. rinse and repeat until the whole thing is covered #and I’d do that for ages. like a year or two I think. I’d done other art too but the skulls and doing the same process with selfies was a #fun way to burn a lot of time and to just. have an ongoing project I could return to. a ways FURTHER down the line I was like ah damn. I’m #real happy with these but since I just grabbed images off whatever search engine idk if it’s ok for me to post these especially since I #wouldn’t even know who to credit anymore. so eventually I just sorta. stopped #but ummmm if u hit me up I can send u some of my skull study whatever’s and u can peek at how I mean they massively affected my process and #how I shade and stuff. that was like my whole learning process with shading outside of like. do line under the chin and the simplest things #that follow that train of thought. those skulls 🤝 buddy. rewired my brain and I’m vibin w it

[tejuvarma]

The Evolving Landscape of SEO: A Year of Transformations in Google's Algorithms and Beyond

Introduction: As a seasoned SEO professional, I have closely observed the dynamic nature of search engine optimization and the ever-changing algorithms employed by Google. Over the past year, the SEO industry has witnessed significant transformations that have reshaped the way websites design services are ranked, the appearance of search engine results pages (SERPs), the prominence of local SEO, and the integration of AI in SEO strategies. In this article, I will outline the top 10 changes in SEO and Google, highlighting the key insights and trends that have emerged during this transformative period.

Algorithm Updates:

Google's algorithm updates have always been a focal point for SEO professionals, and the past year has been no exception. From the introduction of Core Web Vitals as a ranking factor to the continuous refinement of algorithms like BERT and RankBrain, Google has been on a mission to provide users with more relevant and high-quality search results.

SERP Enhancements:

Google has been constantly refining the appearance of its SERPs to enhance user experience and provide more contextually relevant information. Features like featured snippets, knowledge panels, and local packs have become more prominent, leading to a shift in SEO strategies towards optimizing for these rich results.

Rise of Zero-Click Searches:

With the growing prevalence of featured snippets and rich results, there has been an increase in zero-click searches, where users find the information they need directly on the SERP without clicking through to a specific website. This trend has necessitated a shift in SEO focus towards optimizing content for visibility in featured snippets to maintain organic traffic.

Mobile-First Indexing:

Google's mobile-first indexing initiative reached a significant milestone over the past year, with mobile versions of websites websites design services becoming the primary basis for indexing and ranking. This shift has emphasized the importance of mobile optimization, responsive design, and fast-loading pages in SEO strategies.

Core Web Vitals:

Google's introduction of Core Web Vitals as a ranking factor has underscored the significance of user experience metrics like page speed, interactivity, and visual stability. SEO professionals are now paying closer attention to factors that directly impact the user's website experience, emphasizing the need for optimizing performance and enhancing overall website usability.

Local SEO Dominance:

The past year has seen a further rise in the importance of local SEO, driven by increased user reliance on local search for finding products and services. Google My Business (GMB) optimization, local citations, and the prominence of map packs have become critical elements in local SEO strategies, providing businesses with an opportunity to target specific geographical areas.

E-A-T and Content Quality:

Google's focus on expertise, authoritativeness, and trustworthiness (E-A-T) has continued to shape SEO practices, with an emphasis on producing high-quality, authoritative content. Websites that demonstrate expertise and provide trustworthy information are more likely to rank higher in search results, making E-A-T an essential consideration in content creation and optimization.

Voice Search and AI:

The integration of AI-powered voice assistants, like Google Assistant and Amazon Alexa, has had a profound impact on SEO. Optimizing for voice search and conversational queries has become crucial, as search engines strive to understand natural language patterns. SEO professionals are now adapting their strategies to align with the nuances of voice-based search and provide users with concise, contextually relevant answers.

User Intent Optimization:

Understanding and fulfilling user intent has become a fundamental aspect of SEO. Google's algorithms are becoming increasingly adept at deciphering user intent, and websites that align their content to match user expectations are rewarded with higher rankings. SEO professionals now focus on creating content that satisfies specific user queries and intents, driving more targeted organic traffic.

Machine Learning and RankBrain:

Google's RankBrain algorithm, which utilizes machine learning to process search queries and improve search results, has continued to evolve. SEO professionals are now harnessing the power of machine learning to gain insights, identify patterns, and refine their strategies. Advanced SEO tools and techniques powered by AI are becoming indispensable for effective keyword research, competitor analysis, and overall SEO performance.

Conclusion: The past year has been transformative for SEO, with Google's algorithm updates, changes in SERP appearance, the rise of local SEO, the integration of AI, and the evolving understanding of user intent. To stay ahead in this ever-evolving landscape, SEO professionals must continually adapt their strategies, optimize for mobile and user experience, prioritize local search, and leverage AI-powered tools. By embracing these changes and keeping a keen eye on emerging trends, SEO practitioners can thrive in the dynamic world of search engine optimization.

#SEO #Google Algorithms #Search Engine Optimization #SEO Trends #Digital Marketing #Google Updates #SEO Strategies #Algorithm Changes #SEO Best Practices #Website Optimization #SERP (Search Engine Results Page) #Organic Traffic #Content Marketing #SEO Techniques #Keyword Research #Link Building #Mobile SEO #Voice Search Optimization #User Experience (UX) #SEO Analytics

[melonpond]

wow firefox is so much better

#melon rambles #still fiddling around with it #but I was trying to research how to build a website from scratch and of course like the entire first page of results from chrome were #trying to sell me something #and it pissed me off so much that I finally bothered to download firefox and use duckduck go as the search engine #and it's considerably better

[thiefking]

i;m going to kill someone google has become so worthless. i just need to know how long a photo can last in the dark before it starts getting yellow and all these sites are just telling me how to prevent it and that “if stored correctly it can last decades” HOW FUCKING MANY DECADES!!! HOW MANY!!! MY QUERY IS “HOW LONG DO PHOTOS LAST BEFORE TURNING YELLOW” JUST ANSWER MY FUCKING QUESTION

#txt #THE NUMBER IS VERY IMPORTANT!!! #i lost the link to that other search engine that prioritizes obscure results too. #this should be a question you can google and google literally just tells you the answer at the top of the page like a math question

[imarketer4udma-blog]

SEARCH ENGINE REPUTATION MANAGEMENT (SERM): WHAT IS IT AND WHY IS IT IMPORTANT?

According to research, 65% of consumers trust search engines the most when they’re trying to research a business or a brand. Building and maintaining a good online reputation is one of the main goals of any business, regardless of its size. It’s part of the brand building process, and the business as a whole can suffer greatly if this reputation is jeopardized.

So, what is search engine reputation management? Why is the online reputation that important? Keep reading to learn more about the importance of SERM.

WHAT IS SEARCH ENGINE REPUTATION MANAGEMENT?

Search engine reputation management or SERM is a critical aspect of online reputation management. It’s a tool that brands use to maintain a good online reputation and to fix their reputation in case something goes wrong.

The purpose of using SERM strategies is to help the brand maintain a good online presence and reputation, signified by ranking higher in search engine results, so potential buyers can trust the brand more. Regardless of your business’s success, you can still get affected by negative feedback. According to a study, almost 94% of customers would stir away from a brand due to negative reviews. The purpose of a successful SERM strategy is to help a business recover after such a bad review to maintain loyal customers and attract more in the future.

WHAT IS THE IMPORTANCE OF SEARCH ENGINE REPUTATION MANAGEMENT?

Why not erase it all?

Removing a negative online review or comment doesn’t solve an issue. It can temporarily help you maintain your image as a successful business, but as you continue to do this, you eventually lose your credibility. SERM is important because it teaches brand managers how to respond to and handle negative feedback. Moreover, most sites will refuse to remove a bad review.

But it’s just one bad review!

A brand’s reputation is based on the quality it delivers to its customers. One bad review is all it takes for people to think less of your brand. In some cases, handling a bad review and addressing the client’s problem can result in more gains. Your brand is viewed as a trustworthy one, and your business is known for appreciating customers.

Using multiple SERM tools, you’ll be able to push the negative feedback to the second or third pages of Google, where these negative comments are less likely to be seen. In addition, these tools will help you improve your search engine ranking by providing new positive content that potential customers are more likely to see since it appears on Google’s first page.

BENEFITS OF SEARCH ENGINE REPUTATION MANAGEMENT

Successful search engine reputation management is crucial in a world where the brand’s online presence counts for most of its reputation in the market. Here are some of the benefits of well-executed SERM tactics.

The main benefit of SERM is to help boost sales that might otherwise suffer because of negative feedback. The brand would create new positive content, including blogs and PR content, to appear on the first page of search engine results and push the negative review to the second or third pages.

Using SERM, a small business or brand can gain more visibility and exposure.

It helps build a brand’s image as a trustworthy one. Handling negative reviews shows that the brand values customers and will encourage others to give it a try.

With more positive reviews and positive handling of the negative ones, the brand’s credibility increases. People have more trust in the brand and will consider it for future purchases.

As a business, you’ll gain valuable business insights regarding the tools that work best for your business and improve its ranking in search results.

ONLINE REPUTATION MANAGEMENT STRATEGIES

The main goal of SERM is to improve your business’s online presence and to rank in search engine results. So, for example, if your brand ranks high for a specific keyword associated with a negative review or feedback, your SERM strategy should aim to replace this negative content with a positive one for the same keyword.

As a result, the positive one will appear on the first page of Google results, while the negative one will be pushed back, which potential customers are unlikely to see.

There are several strategies that brands can use to manage and improve their online reputation. Here are some of them.

Use social media profiles and press releases to add more content about your brand. This content is under the company’s control, so it’s positive content that pushes negative content out of sight.

Paying attention to high-traffic queries about your business and adding relevant information about these queries.

Handling negative reviews by responding to them and posting positive content on the relative sites.

#serm #online reputation management #search engine optimization #brand management #digital marketing #online presence #internet branding #search engine results page #online reputation repair #reputation monitoring

[businesssinfo]

WHAT IS LOCAL SEO AND WHY LOCAL SEO IS IMPORTANT.

Local SEO refers to the process of optimizing a website’s online presence to rank higher in local results for relevant web searches in a particular geographic region. Local SEO aims to help businesses appear in the top results when people look for a product or service in your local region.

Local SEO is important because it can help your business to attract more customers from your local area. It also helps boost traffic to websites and ultimately drives more sales. With the rise of mobile devices and voice search, local search has become extremely important for businesses of all sizes.

By optimizing your website for local SEO, your business can improve visibility in local search engine results pages (SERPs), It increases your online credibility and trustworthiness, and attract more targeted traffic to your website. This can assist you in reaching potential customers who are looking for your products or services in the local area, which leads to greater sales and revenue for your company.

Why is Local SEO Important?

It Enhances Your Visibility in Local Search Results.

When searching for local businesses, people frequently use location-specific keywords such as “best Digital Marketing Agency in Coimbatore” or ” web design company near me.” You can increase your visibility in these search results and attract more local customers to your business by optimizing your website for local search.

It Enhances Your Online Reputation.

When people search for your business online, they frequently read reviews from previous clients before deciding to visit your business. By optimizing your site for local search and providing accurate information about your business you can improve your online reputation and increase your chances of receiving positive reviews

It Helps You to Compete with Larger Competitors.

Local SEO can help you compete your business with competitors with larger marketing budgets. Even if you don’t have a large marketing budget, you can improve your visibility in local search results and attract more local customers to your business by optimizing your website for local search.

It Drives More People to Your Physical Location.

Local SEO is particularly important for businesses with physical locations. You can increase foot traffic to your physical location and increase your chances of converting these visitors into clients by optimizing your website for local search.

Tips for Optimizing Your Website for Local Search

Claim Your Google My Business Listing

Google My Business is a free tool for managing your business’s online presence across Google, including search and maps. By claiming your Google My Business listing you can provide exact details about your business, like your address, phone number, workdays, and hours. This information will be displayed in local search results and maps, making it easier for potential customers to spot your business in local areas.

Improve Your Website for Local Keywords

You must optimize your website for local keywords in order to improve your visibility in local search results. By including location-specific keywords in the content, meta tags, meta descriptions, and URLs of your website. For example, if you own a Web Development Company, you might use keywords like “best website development company in Coimbatore” or “web development company near me.”

Get Listed on Local Directories

Local Directories, review sites, and social media platforms are mentions of your business’s name, address, and phone number (NAP). Building local references can help you get found by local customers by increasing your visibility in local search results. They also allow customers to leave reviews, which can help improve your online reputation.

Create Local Content

Creating local content such as blog posts, infographics, and videos can help your business attract more local customers. You can increase your visibility in local search results and attract more local customers to your business by creating content that is relevant to your local area.

Conclusion

Local SEO is more important for small businesses that rely on local customers. By optimizing your website for local search, you can improve your visibility in local search results, attract more local customers to your business, and increase foot traffic to your physical location. Be clear to choose the finest Web Design & Digital Marketing Company for optimizing your website and implementing local SEO for your business.

Trioticz is the right choice for all your digital needs from building a website to making it reach on top of Google’s search engine result page, we have been popularly named as the finest Digital Marketing Agency in Chennai, the Web Development Company in Chennai, and the best SEO Company in Coimbatore we also do our services globally we are here to make your business reach every nook and corner.

#Digital Marketing Agency #Google My Business Listing #Local Directories #Local Keywords #Local Search Result #Local SEO #Online Reputation #Search Engine Result Page #SEO Services #Webdevelopment Company

[absolutedigitalbranding]

#An increase in SERP (search engine results page) rankings at Google #Bing etc. not only boosts your business's ability to generate traffic and leads #it increases the degree to which your audience sees your business as authentic. Build your brand with digital media & take the benefits of #ABSOLUTEDIGITALBRANDING #BEST #PUBLIC #RELATION #AGENCY #IN #CHANDIGARH #MOHALI #PUNJAB #NORTH #INDIA #onlinebranding #branding360degree #SEObrandingagency #Internetmarketing #Marktingstrategy #SEO #PPC #SMO #SMM #SeoCompany #digitalmarketingcompany #socialmediamarketingcompany #absolutedigitalbranding #searchengineoptimization #advertisingagencyinmohali #facebook

[elicitdigital]

#When Clients website is on the top of search engine results page. #client be like.😁 #seo #seoservices #SearchEngine #searchengineranking #searchenginemarketing #searchengineadvertising #searchengineoptimization #searchengineoptimisation #searchengineoptimizationseo #facebook