#recenttrends | Explore Tumblr Posts and Blogs

our-sahil-blog1 · 5 years

Text

Update yourself by knowing recent trend-Digital Marketing

1. Digital Marketing the marketing of new age.

In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

2.Why companies use digital marketing?

Internet Users:

As per the internet usage stats, as of July 2017, 50% of the world population is using the internet. (i.e) 3.42 Billion Users. The total number of users in 1995 was less than 1% of the world population.

Top 4 Internet Users by Country (Feb 2019)

As we can clearly understand from the above stats that in the next few years more users will be connected to the internet, which gives more scope for digital marketers to reach target audience globally. India has surpassed USA as the 2nd largest country in terms of number of internet users.

Mobile Phones:

Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which will increase to 5.07 billion by 2019. Today’s majority of mobile phones are smartphones with internet access, which allows to customers to connect with businesses anytime & anywhere.

Targeting the Audience:

In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Most of the marketing methods were aimed @ mass marketing of the product. Today with digital marketing we have so many customized & personalized methods to target the audience exclusively.

Ex: Today we can reach an audience by Location, age, gender, education, interests, personal information etc. In fact, we have many advanced strategies to target a very specific audience.

Low Cost and High ROI:

Most of the small and medium scale companies rely mostly on digital marketing strategies due to its low cost and high return on investment.

What is its scope of digital marketing in India for Professionals:

As we know that the digital marketing industry is growing, which brings more opportunities to professionals in this industry. Following are opportunities available for professionals.

Get a Job in Industry:

The simple and best way to start your career in digital marketing is to find a job. In digital marketing, we have many different specializations so you will have different options to start your career.

Junior & Mid Level Career Options

· Digital marketing intern

· Digital marketing executive

· SEO Executive

· Link Building specialist

· Social media specialist

· Google Ads specialist

· Email marketing specialist

· Web Analyst

· Online reputation executive

· Content marketing executive

Higher Level Digital Marketing Job Titles

· Digital marketing strategist

· Digital marketing manager

· Social media manager

· Digital Marketing Head

· Paid Advertising manager

· Digital Branding Head

Apart from above list, there are more specialized job roles to choose in digital marketing.

3.Scope of Digital Marketing in Online Business:

1. Become a Professional Blogger:

Many digital marketing professionals choose full time blogging as their career choice. With dedication and hard work, many professionals are not successful bloggers in their chosen niche. Bloggers can generate income with advertising & affiliate marketing strategies.

2. Earn with Affiliate Marketing & Ad Sense:

You can start your blog/website/app in a specific niche of your interest and initially work hard to build traffic & viewers. After generating good traffic, you can make a good income with Ad Sense & affiliate marketing techniques.

3. Start Freelancing Services:

Freelancing is the concept of offering your services to clients on a part-time basis from your home. Sitting at your home you can build your clients globally. Thanks to online websites like fiverr.com, freelancer.com etc. you can start offering your freelancing services.

4. Start your own agency:

If you have experience in managing a business & have resources, contacts. You can start your own full-time digital marketing agency. With your agency, you can able to build marketing strategies for clients and implement them with digital marketing.

5. Become a YouTuber:

You can choose to become a full-time YouTuber in a selected niche. You need to focus on the quality of content and building your audience base on YouTube. Once you start getting subscribers and views, you can make money with YouTube monetisation.

6. Start your Drop shipping business:

Drop shipping a business model in which you can able to sell products online to customers without owning the inventory physically with you. Generally in this business you need to develop a e-commerce website in Shopify and select your products based on your research. Then you connect your store with manufacturer and online retailers from China from Ali Express. All the product prices are marked up and when your sell a product, the manufacturer will directly send the product to customer and you make a profit.

I hope you have understood the various aspects of digital marketing and scope in this industry. If you have any questions, please leave your comments below.

Scope in Digital Marketing: Digital Marketing is a technique of promoting business, product and services by the use of digital equipment’s which is the best way to make people aware of your business as on average a person spends 3 to 4 hours of their daily time on their smartphone.

Because of Increased reach of the internet to the households, offices and commercial sectors people shifting their offline businesses to the online business which will help them to earn some extra revenue from the increased reach of the customer to their products and services.

As Offline stores are Shifting to an Online business Scope in Digital Marketing and Website Creation has increase drastically which leads to increase job requirements of digital marketing skilled professional in today’s corporate market.

Scopes in Digital Marketing

Different Profiles in Digital Marketing

1. Digital Marketing Manager

2. Digital marketing strategist

3. Digital marketing executive

4. Search Engine Optimizer

5. SEO analyst

6. Social Media Marketing Expert

7. Social Media Specialist

8. Search Engine Marketer

9. PPC Search Manager

1. Email marketing specialist

1. Inbound Marketing Manager

1. Google AdWords specialist

1. Content Marketing Manager

1. Conversion Rate Optimizer

1. Online reputation manager

1. Web Analyst

1. Copywriter

1. Mobile Marketing Manager

1. Head of Marketing

. 4.Why Digital Marketing is important?

1. Opens up growth options for small businesses

Importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. Most of the expensive models were just out of their reach and they had to resort to small level methods where the guarantee of success was close to negligible.

The digital modes of marketing are customizable and hence much cheaper. If you are trying to make a foray into an already established market you can still make your presence felt by targeting a small base of customers.

2. The conversion rate is Higher

The businesses that are using online as the preferred mode of marketing are able to measure the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product. SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer.

Surprisingly all the traffic that you may get on your website may not be fruitful hence digital marketing lets you reach out to only those who have the need for your kind of service hence offering better lead conversions.

3. Customer support has become a priority

For any business to survive the one thing that they really need to work upon is establishing a reputation which is impeccable. In the past few years, it has become evident that customers will always prefer a company which does not have any scandals associated with it. Importance of Digital marketing today lies in offering you multiple ways to establish a personal rapport with your customer base. Be it email marketing or social media you can always offer the customer solutions to their problems and make them relate to your product by even providing live chat access. Your website and social media page can easily be converted into a place where the consumer can ask queries, give suggestions and hence take the association with you on a positive level.

An example of how customer grievance was addressed using social media

4. Get connected to the Mobile Customers

After Google mobile first update nearly almost all the websites these days are made in a manner that they are easily viewable on the mobile as well. This is because that almost all customers have access to a smartphone and most of them even look for products on the same. In many instances, customers have changed their purchase plan and picked up a product from a different brand just because they were convinced that the new product has a much better functionality.

5. Increase the trust for your Brand

The presence of your brand and service on multiple platforms gives the option to customers to rate your services as per their level of experience. A positive and favorable review left by a satisfied customer causes the new ones to immediately convert. These days contacting the social media page of a brand for issue resolution and other matters is a common thing to do. This, in turn, leads to the building up of strong image of the brand in the minds of the new consumers hence leading to more conversions.

6. Better ROI for your Investment

While earlier budget allocations were done individually to handle each kind of marketing medium the situation becomes more progressive now. Being digital you have access to packages at different levels of costing hence ensuring that you can pick up one which suits your budget best. Even a small level of investment done in a mode of email marketing has the potential to deliver results in terms of customer’s engagement. Using web analytics helps the business owners know whether your website is providing optimal ROI. While the website may not be generating revenue for you directly you can always track conversion rate of inquiries made through email and telephone calls to sales.

7. Digital marketing is Cost Effective

A small business needs to save up on its resources before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to many customers at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes which lie in your budget. If there is a desire not to extend the budget then you can always target niche audiences who you know would definitely like and appreciate the concept of your offering.

8. Potential to earn higher revenues

Since the amount of money invested is less and the ROI more the scope to make money is much higher. As per a study conducted by IPSOS Hong Kong in accordance with Google has shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. This coupled with the fact that the conversion rates here are much high ensure that you are minting money as soon as you enter the fray. For organizations which are formulating their strategies keeping money in mind, this also means a faster movement towards the growth path they want to be on.

The future of digital marketing seems very bright at the moment. However, while brands were earlier competing with each other’s marketing strategy now the focus has shifted to a fight against the entire internet. This is the time when brands will have to use different modes and ways to actually delve and make an impact on the customers. Surviving in such cut-throat competition is only possible if you can devise and implement a marketing strategy which portrays your uniqueness and gives the customers a reason to opt for you.

Digital marketing is the key to hold an in-demand profession. Recognizing the importance of digital marketing, brands are getting super active to focus on digital marketing and hence the digital marketing skills are in a serious demand widening its scope in the market space.Higher pay and multiple career choices are the salient advantages of having a digital marketing career. Apart from these, there is a broad scope of digital marketing as promoting and branding business through digital media is the fastest and reliable mode of marketing to target mass audience.

5.Scope of Digital Marketing in India and Abroad.

In recent times, the most sought-after career opportunity is digital marketing. Statistics show that digital marketing industry is booming worldwide - offering 8lakhs jobs in the very first quarter of 2017. Naukri.com, India’s largest job portal, announced and advertised for as many as 13000 job opportunities for digital marketing professionals through its portal in the first quarter of 2018. The USA itself has generated 49000 qualitative digital marketing jobs in the year gone by (2017). However, 91% of top employers consider certification as key hiring criteria, while 48% are willing to offer a higher salary to certified candidates. So, internet marketing training proves highly rewarding for you during the hiring process.

Supporting digitization, the Prime Minister of India has come up with the idea of digital India. And it acts as a promotional campaign for digital marketing resulting in many more job opportunities for youth to a great extent. Hence, there is nothing regional; it’s a national alarm for graduates of India who all are looking for an inviting career.

Now let’s have a brief on the advantages of a digital marketing career.

Advantages of choosing Digital Marketing as your career

Massive job opportunity

Being reliable, eco-friendly, reachable, influential, user engagement and measurable digital marketing is the magic tool for brands and businesses. As more and more entities join the online bandwagon for a wider market-reach, the job opportunities in digital marketing are ever-growing. Unlike other sectors of employment, this arena is an all-season field. It's too inviting to turn a blind eye, folks.!

Flexibility

Digital marketing industry celebrates a very open culture. With skills and tools knowledge advancement, empiricism holds a big portion and that pushes you up for being the next level of the marketer. There is umpteen number of sub-branches within the digital marketing field such as SEO analyst, Social media marketing executive, online reputation management executive, digital marketing manager, PPC specialist and so on. And so is the remuneration package range.

Higher paid profile

Digital marketing profession is one of the highest paid job profiles. Google says, the national average salary of the senior digital marketing manager is $95,415 and that in India is Rs 447, 346. Additionally, the average pay tends to defy the principle of gravitation – ever on the rise – by at least 30% YOY.

Digital Marketing Certification

60% of professionals consider that certification led them to a new job. Hence it is ideal to join a digital marketing institute to get certified and grasp marketing tools and techniques of experts.

6.Digital Marketing can have number of Benefits.

. Here are the top benefits that Digital Marketing can offer.

Interact With Your Clients Online: In today’s era, most of the people depends on search engines to look for information regarding anything. They go online if they want to get knowledge/information about any product/service. In such scenario, business owners with online presence stand a chance to promote their product/services among their target customers and can offer them the products and services according to their requirement.

Producing More Conversion Rates: The aim of business is to satisfy the customers with the products and services. Digital Marketing helps the businesses to achieve their aim as customers can get them online. There is no need for the consumers to go to the store to purchase the products. Online marketing can help to produce more sales and thus increase in the conversion rates.

Cost Reduction: Digital Marketing can help thebusiness owners to save their promotional costs for their products and services. Not just businesses can save their costs but also can engage the older customers and acquire new customers.

Real-Time Product Solving: Businesses can interact with their clients online, therefore, they can solve the issues of their clients on real-time. Digital Marketing provides an effective way through which customers can get the solutions to their problems related to the products and services, if any, without any wait.

Enhanced Revenues Generation: With digital marketing techniques, businesses can reduce their costs and can save more. They can gain more customers without spending much. This results in generation of prominent revenues.

Connect with Smart Phone Users: Smart phones are the great source to reach your customers as there are approximately 1.91 billion smart phone users across the world. Out of which, 50.3% of the users are adopting the online shopping. Digital Marketing can be a great way to get in touch with them.

Be Ahead Of Competition: Digital Marketing techniques allow businesses to compete with their competitors and create a distinct business identity through online channels like PPC, Social Media, Advertising and much more.

Increased ROI: Using digital media to increase your outreach is one of the most predictable way of increasing the revenues and ROI.

Obtain Real-Time Customer Data: With Digital marketing, businesses can get the real-time data that they can analyze and use to adapt the changing trends and customer requirements. This data can help the businesses to understand the customer needs and offer them the products and services that they value.

Digital Marketing is offering a big pool of benefits. Implementing digital marketing in your business can be a wise decision.

#eduvogue digitalmarketingeduvogue recenttrend #marketingofnewage #scopeofdigitalmarketing #importance of digital marketing #digitalmarketinginabroad #digitalmarketing

1 note · View note