#physicswallah
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So, Hello y'all!!!!! I am back. And I know it's too late. Anyways, my studies are going on well. I am trying to catch up to my classes. I think I'm still 1 month back, so Ima charge on studies. Nowadays, Physics is so easy. Like my favourite sub is physics. I love studying really 😭 Y'all gotta start loving your studies so that you will succeed. At this point, Idk what the hell I'm even writing. Anyways, STUDY HARD BITCHESSS
#studies#cottagecore aesthetic#studyblr#aesthetic#cottage#cottagecore#aesthetic studies#cottage academia#education#jee#jee preparation#class 11#physicswallah#Alakhpandey
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Alakh Pandey
Alakh Pandey is a famous youtuber and CEO of youtube channel named physics wallah. He makes educational videos on youtube.
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View my story featured on PW Skills Hall of Fame. Do comment your views on it. https://halloffame.pwskills.com/achiever/Mayank-Lohani-nHYVwC
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View my story featured on PW Skills Hall of Fame. Do comment your views on it. https://halloffame.pwskills.com/achiever/Abhisekh-bhuyan-TyJjDz
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View my story featured on PW Skills Hall of Fame. Do comment your views on it. https://halloffame.pwskills.com/achiever/Mayank-Lohani-nHYVwC
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View my story featured on PW Skills Hall of Fame. Do comment your views on it. https://halloffame.pwskills.com/achiever/Abhisekh-bhuyan-TyJjDz
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PhysicsWallah, a leading edtech company, has announced its new innovative tool Alakh AI. This AI platform is specially designed for students as a personal assistant.
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View my story featured on PW Skills Hall of Fame. Do comment your views on it. https://halloffame.pwskills.com/achiever/SUNIL-RAMESH-DODDAMANI-zHpRhs
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Digital Marketing Strategy of Physics Walla
Digital Marketing Strategy of Physics Walla
Physics Walla Case Study to understand how Physicwalla created a 100 crore profit starting as a tutor in 2014.
Alakh Pandey aka Physicswalla was a college dropout, from a middle-class family who loved teaching.
He started teaching at a JEE coaching center and students just loved him.
To reach more students he started a YouTube channel in 2014. For a couple of years, he shared tutorials but it didn't move the needle.
In 2017 he decided to quit his job and focused his YouTube videos on teaching physics to ICSE students.
This was when his channel grew exponentially.
Marketing Strategy of Physicswallah
Do you know what is the USP of Physicswallah? His strength is his storytelling and his connection with his students.
Storytelling
Alakh Pandey has a great ability to teach via stories. He adds motivational stories, and real-life case studies and inspires students.
He can connect via stories.
Adding value to the customer
Customer aka the student is the most important person for Alakh. He always focused on his students and provided value.
Value addition has paid off big time for Physicswallah which has created a huge fan base.
Customer focus creates loyalty
Physicwallah is the star of EdTech. He is… He has numerous fan pages who constantly post content about him.
They share memes, and snippets from his classes, share his quotes, and are one of the primary reasons for his success.
Just a warning… do not ever try to get on his wrong side… it has been said that his students are so loyal… they have been known to create digital warfare against anyone who is known to have tried to discredit him…
This could be the single most important marketing strategy of Physicswala - a customer-focused approach.
Innovation
Physicswalla is a classic example of a company that has taken advantage of technology. They have launched apps, introduced referral systems, and have launched numerous courses and coaching centers.
They have welcomed funds and acquired companies to leverage their position the the EdTech industry.
Alakh Pandey has taken advantage of his fanbase and has risen above the crowd.
His ingenuity did not stop there. He went on to create an app that massed 300k downloads in just 7 days.
Rumor mills say it crashed the app store…
Let's talk about some marketing, and what exactly worked for Physicswalla.
If you notice the financials of Physics Wallah you can see that they have generated a huge income.
Further drilling down, you will notice they have kept their advertising costs low… really minimal.
How did they manage to spend so less on advertisements and yet grow so big?
Financial as per entrackr
Let's break down how product pricing is decided.
Product pricing is decided majorly by
Production cost
Marketing Cost or COCA (cost of customer acquisition)
To increase your profits you need to lower the cost of customer acquisition.
The greater the cost of acquisition of a customer, the lower the profits.
Digital Marketing Strategy of Physicswallah
Physicswalla is an example of how personal branding can make you successful.
Analysing the website traffic you will notice that branded search terms constitute a major source of traffic.
Personal Branding
Branded search is an indicator that you have done everything right. People are searching with your name and your company's name.
This also indicates how loyal their customers (students and parents) are. This also proves the rule of 7 of marketing.
Establishing Multiple touchpoints
Elmo Lewis from the advertising industry coined the term "Rule of Seven" in early 1927. It was coined as the rule of 7 and referred to as the effective frequency.
Rule of seven states that it takes 7 interactions with a brand, with an ad for a potential customer to be influenced.
Fun Fact - Elmo Lewis is the person who also coined the terms AIDA and USP.
What has all this to do with Physicswalla?
He has built a brand and generated trust. He has created multiple touchpoints which are essential to generating a steady stream of leads.
This in turn has helped him manage low advertisement costs.
You can find him on Instagram, Twitter, Facebook, and YouTube, and he even has a dedicated Telegram channel.
Multiple active touchpoints with a massive fan following to reach potential customers.
Organic Marketing
Analysing the traffic of Physicswalla you can't but notice how vast the organic traffic is.
The website alone generates approx 16 million visitors using over 1.1M keywords to find the site.
3M of this traffic is branded ( did I mention every month?).
Content Marketing
Content in the form of images, videos, memes,content shared by fans and blog posts have been one of their key sources of success.
Physicswalla is a company that has all the right ingredients of growth. Understanding their digital marketing strategy and implementing it in your venture will help you take your business to an all-new level.
Author
Latha is a Digital strategest and content marketer. You can find her on LinkedIn.
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Profitable ed-tech unicorn Physics Wallah has laid off around 120 employees after a performance revenue.
"At PW, we regularly assess performance through mid-term and end-term cycles. For the cycle ending in October, less than 0.8 percent of our workforce, ranging from 70 to 120 individuals with performance concerns—may be asked to transition…,” said Satish Khengre, CHRO, PW, in a statement.
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#physicswallah #pw #edtech #layoffs #employees #news #alakhpandey #physics #talentpie #entrepreneurs #StartupLife #marketing #marketingagency #marketingtips #explore
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Physics Wallah Exposed के टीचर का बयान वायरल, SC/ST आयोग तक पहुंची शिकायत |
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ONLINE PLATFORMS & FOUNDATION COURSE PROVIDERS FOR CLASS VI
Online Platforms & Foundation Course Providers For Class Vi
Online Platforms for Class VI Academic
Extramarks
Meritnation
Toppr
Tata Studi
Tata Classedge
Khan Academy
Physicswallah
Vedantu
Byju’s
EXTRAMARKS:
It is an online learning platform. They offers a variety of courses for students of all ages.
.
Extramarks was founded in 2007 by Atul Kulshrestha.Extramarks offers a variety of features…
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#ALLEN#Byju&039;s#Class VI#Extramarks#FIITJEE#Foundation courses#Khan Academy#Meritnation#Online learning#Physicswallah#Tata Classedge#Tata Studi#Toppr#Vedantu#Vidyamandir
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According to a Physics Wallah executive, the edtech platform plans to invest $10 million (about Rs 82 crore) in its school-integrated curriculum, Vidyapeeth School. The funding will be phased, with the project now accessible in 39 schools.
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View my story featured on PW Skills Hall of Fame. Do comment your views on it. https://halloffame.pwskills.com/achiever/Mayank-Lohani-nHYVwC
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View my story featured on PW Skills Hall of Fame. Do comment your views on it. https://halloffame.pwskills.com/achiever/Mayank-Lohani-nHYVwC
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View my story featured on PW Skills Hall of Fame. Do comment your views on it. https://halloffame.pwskills.com/achiever/Mayank-Lohani-nHYVwC
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