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Belo: The Pandemic Effect
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Belo’s advertisement entitled “Pandemic Effect" is a promotional campaign by Belo Medical Group, a cosmetic surgery and dermatology clinic in the Philippines. The ad focuses on the impact of the COVID-19 pandemic on people's physical appearance, mainly due to stress, anxiety, and other factors. The ad features individuals talking about their personal experiences during the pandemic, such as feeling self-conscious about their appearance due to weight gain or skin problems. The ad emphasizes the importance of caring for one's physical and mental well-being, especially during difficult times.
The intended audience for the "Pandemic Effect" by Belo Medical Group is likely individuals who are concerned about their physical appearance and have experienced changes in their appearance due to the COVID-19 pandemic. This ad may appeal to people who are interested in improving their appearance and regaining their confidence through non-surgical cosmetic treatments such as body contouring, skin rejuvenation, and other similar procedures. This ad may also target individuals who are interested in health and wellness, as it emphasizes the importance of taking care of one's physical and mental well-being, particularly during challenging times like a pandemic. A study conducted by Vall-Roqué et al. (2021) states that women's body dissatisfaction and physical appearance comparisons have increased throughout the COVID-19 pandemic.
There were no specific product advertised in the commercial. However, we all know that Belo is known for its cosmetic treatments. Therefore, this treatments might good for the intended audience since Belo may help them improve their physical appearance and boost confidence. However, it is important for viewers to make informed decisions and consider their overall health and well-being before pursuing any cosmetic treatments.
There was a media manipulation present in this advertisement. It is in the part where this advertised shows an exaggeration of what the pandemic had made to people. Wherein the woman had an extreme weight increase and a long hair. This may lead to misunderstanding and to create a sense of urgency or pressure to take action, such as by implying that viewers need to improve their appearance in order to feel confident or happy. Additionally, the ad may highlight the positive effects of cosmetic treatments while downplaying potential risks or side effects, which could be perceived as manipulative or misleading.
Brader Batak PH. (2021). Belo Advertisement (HD) | Pandemic Effect. YouTube. https://www.youtube.com/watch?v=rfXkbJlHgDU
Vall-Roqué, H., Andrés, A., González-Pacheco, H., & Saldaña, C. (2023). Women's body dissatisfaction, physical appearance comparisons, and Instagram use throughout the COVID-19 pandemic: A longitudinal study. The International journal of eating disorders, 56(1), 118–131. https://doi.org/10.1002/eat.23827
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The amount of time people across the world spend online has surged remarkably in the wake of the Covid-19 pandemic, with the trend showing no sign of slowing.
#didyouknow#pandemiceffect#internetusers#online#onlineactivity#averagetime#socialmedia#teamapponward#apponwardcreatives#covid#people
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From Pandemic to Cashless: Connecting the Dots of Financial Transformation
#CBDCs#CashlessSociety#DigitalFinance#RealTimePayments#PandemicEffects#Variants#FinancialTransformation#MonetaryControl#EconomicShifts#CentralBanks#WorldEconomicForum#GlobalTrends#FutureOfMoney#DigitalEconomy#FinancialInnovation#Cryptocurrency#FinancialControl#PrivacyConcerns#EconomicAgenda#CBDCInitiatives#GlobalEconomy#MonetaryPolicy#Youtube
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Belo Advertisement (HD) | Pandemic Effect
On August 10, 2021, a commercial for Belo was created with the assistance of the marketing company Gigil. The advertising was created to spread a message that many individuals faced during the epidemic, according to a news release. And as a result, they created a one-and-a-half-minute video that showed a woman learning about the terrible epidemic while watching the news, where her appearance was constantly shifting to an extremely unsightly one. This segment of the advertisement aims to explain the value and advantages of self-care to its audience (Belo Comes Under Fire on Social Media for “Pandemic Effect” Ad, 2021).
The intent of the advertisement was to motivate Filipino women to take good care of themselves in spite of the awful events that are going on due to the pandemic. It was the Belo medical group's marketing strategy to use the tagline "tough times call for beautiful measures" at the end of the video. Although they believed that this would inspire many customers to become interested in their ideals and start scheduling consultations for their service, it actually had the opposite effect and eventually led to criticism of the group (Gigil Ad Agency Apologizes for Belo Medical Group’s Controversial “Pandemic Effect” Ad, n.d.).
The Belo medical group felt confident in their ability to deliver a message that some of their target audiences could grasp, but they also acknowledged that the execution of the commercial was flawed. The audience placed more importance on their health and safety than on needlessly being beautiful in the midst of the pandemic. The psychological impact is what the target audience took away from the commercial rather than the need to really desire to contact the brand's customer service, which resulted in an inconvenience for both the target audience and the brand. The brand received criticism for suggesting that the audience's circumstances during the pandemic were disrespected by the campaign and that plus-sized women are not considered particularly attractive, exhibit poor self-care, and are against body positivity (Ortiz, 2021). The target audience also emphasized the Belo Medical Group's promotion of society's beauty standards, which, according to Povey (2021), are mostly determined by a person's height, weight, and face proportions. However, it has a complex definition that has been influenced by both social and scientific factors and cannot simply be viewed as what the majority of society agrees upon.
According to their message in the advertising, the advertisement thought that beauty standards should be in a particular way. The audience just did not agree with the idea that beauty standards should be recognized based on societal norms, despite the fact that this was intended to influence the media. Many individuals became upset at this. Through their criticism directed at the marketing company, the viewers attracted attention. Following that, apologies for the concept of the advertisement were expected from the marketing company (Gigil Ad Agency Apologizes for Belo Medical Group’s Controversial “Pandemic Effect” Ad, n.d.).
REFERENCES:
Belo comes under fire on social media for “Pandemic Effect” ad. (2021, August 10). RAPPLER. https://www.rappler.com/life-and-style/arts-culture/belo-comes-under-fire-social-media-for-pandemic-effect-ad/#:~:text=
Gigil ad agency apologizes for Belo Medical Group’s controversial “Pandemic Effect” ad. (n.d.). Philstar Life. Retrieved May 2, 2023, from https://philstarlife.com/news-and-views/469120-gigil-apologizes-for-belo-medical-group-pandemic-effect-ad?page=3
Ortiz, N. (2021, August 12). Insight: The #PandemicEffect is real, but it goes beyond Belo’s skin-deep ad. Adobo Magazine Online. https://www.adobomagazine.com/insight/insight-the-pandemiceffect-is-real-but-it-goes-beyond-belos-skin-deep-ad/
Povey, K. (2021). “Beauty Standards” on Manifold at the University of Washington. University of Washington. https://uw.manifoldapp.org/read/beauty-standards/section/cff23c1e-aced-4e24-b14e-25a2728170d3
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Downsized Tokyo Game Show 2021 - media only 🙁 #pandemiceffect #slowlybutsurely #downsized #tgs2021 #tgs #media #makuharimesse #tokyo #japan #purpobanditandthemeanolmoon #pamom (at 幕張メッセ (Makuhari Messe)) https://www.instagram.com/p/CUbsc5Ap5dX/?utm_medium=tumblr
#pandemiceffect#slowlybutsurely#downsized#tgs2021#tgs#media#makuharimesse#tokyo#japan#purpobanditandthemeanolmoon#pamom
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Disney-ish. Hey Epcot Festival folks? What does this look like?? 🤣🤣 Seriously, so many stores closed in a Long Island mall, they had to add some decor. * It’s the NYC Traveler in Valley Stream * @nycdistraveler @thenyctraveler @thenyctravelers #travelblogger #nyctraveler #nycphotographer #travellife #pandemiceffect #butterflyart #butterflyselfie https://www.instagram.com/p/CUFxTlyLtJl/?utm_medium=tumblr
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New Normal 😷 (face mask, face shield and see through???) 🤔😅 📸 @shawne_shine21 #selfie #pandemiceffect #fuckcovid (at Tagaytay, Phillipines) https://www.instagram.com/p/CTNUEQFphWUQmVNqomMGV_Mr3GO6CkxALQ0Owc0/?utm_medium=tumblr
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You miss me? Haha🤷🏻♂️😅🤦🏻♂️ #misspostingoninstagram #covid_19 #walalang #pandemiceffect #crazypeople #selfietime #selflove #throwback🔙 #photosofinstagram #pastphoto (at Iloilo City, Philippines) https://www.instagram.com/p/CTFNdIzlOh15zYSR2Xlx0at06r8RrrR8gojV440/?utm_medium=tumblr
#misspostingoninstagram#covid_19#walalang#pandemiceffect#crazypeople#selfietime#selflove#throwback🔙#photosofinstagram#pastphoto
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40 mins (oil paint mw brush) self portrait. Pandemic stress and loneliness gave me some more white hair, wrinkles and years. Not only don’t I feel at home in this bloating body from reaction to the medication I need for the fibro and the endo but the pain never stops. Writing this I wonder if I shouldn’t just stop it and wait for it to get big enough to surgically remove it. The lipedema made me HATE my body and especially my legs, since it started in my teens. I’ve been laughed at, bullied, looked at with disgust because of it. I’ve been seen as lazy by friends who didn’t even worked out as much as I did. but efforts don’t show with this condition. I’ve never talked about it, so ashamed of this body mocking me. But the current worldwide situation made things worse and I apologize for the long text, I guess I’m looking for some help. I know I’m gonna have to take a hard decision soon and I will be sad either way. I used to blog but now I pour my heart out on Instagram every now and then. Part of it is my anxiety, I now get a lot of stress and exhaustion from messaging someone one on one. Who else gets that ? I know some friends are struggling too. It’s impossible to understand for some super social and positive people. But there are still more and more like us out there. So even though I literally want to cut my legs without a knife right now, like if I was in an animation movie and could just cut the extra painful fat, that is enough self pity for tonight ! I’m gonna try to relax and reduce the pain in a bath (I know it won’t change much but I need to believe it even if just for 10 minutes.. damn it I’m doing it again !) and I ask you to always be kind of people around you because you never know what they are actually going through and you can hurt them more than you know. Stupid rude comments can stay with someone their entire life. Don’t be a fucking bully. And this world is so shallow and f-ed up, it could definitely use more gentleness. Be sweet 😘 . . . #autoportrait #portrait #oilpainting #digitaloilpainting #digital #digitalart #digitalpainting #illustration #supportartists #pandemiceffect done on #procreate @procreate #doanythingjuststaycreative https://www.instagram.com/p/CMCPgWKB4xh/?igshid=g2cltxzorx77
#autoportrait#portrait#oilpainting#digitaloilpainting#digital#digitalart#digitalpainting#illustration#supportartists#pandemiceffect#procreate#doanythingjuststaycreative
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This Pandemic has closed some doors to some people like me, but also opened windows of opportunities. It gave us time to realize a skill and a dream, and force us to make big moves within the walls of our home. Truly, there is always a bright side in every situation. We should just try to focus on the positive things. Dont give up and never lose hope. There is God. He is always with us. #QuarantineEffect #QuarantineBusiness #Pandemic #PandemicEffect #Covid19 #BePositive #DontLoseHope #GodIsGood #BeStillAndKnowThatIamGod #Hope #Positivity #EnsaymadaBulakenya #EverydayBread #EverydayBreadPH #Classic #Ensaymada #ClassicEnsaymada #Bulakenya #Bread #Bake #Baking #Breadmaking #iLoveBread #BreadEveryday #Tinapay #Pinoy #GawangPinoy #PinoyTinapay #CheeseBread #SoftBread https://www.instagram.com/p/CGZE1FIni9p/?igshid=8imw1sqdkuzn
#quarantineeffect#quarantinebusiness#pandemic#pandemiceffect#covid19#bepositive#dontlosehope#godisgood#bestillandknowthatiamgod#hope#positivity#ensaymadabulakenya#everydaybread#everydaybreadph#classic#ensaymada#classicensaymada#bulakenya#bread#bake#baking#breadmaking#ilovebread#breadeveryday#tinapay#pinoy#gawangpinoy#pinoytinapay#cheesebread#softbread
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One picture and thousand of words🙁 #memeinternational #memersgang #pandemicorona #memeforeveryone #pandemiceffect #memedailys #memersofindia #memeforfun #memefordays #memeindian #memersmeme #pandemic2020 #memesforeverything #memecreation #memesindian #memespage #memeforyou #memesfactory #memeforever #memesdope #memeformats #memecrew #memedank #memeforlife #lifeiswhollysick #laughhardaf #followforfun #followsarcastic_bloke #followthepageoffun #followtolaugh @sarcastic_bloke @be.like_.bro @beingind @ghantaa @superchutya @memes @kalesalad @angryprash @sarcastic_us @trollscasm @nagarpalika_memes @sarcastic.family @be.harami_ @naughtyworld.____ @chotusarcastic @laughingcolours @__laughtercolours @sarcasm_110 @sarcasm_only @rvcjinsta @best_sarcasm_ (at Somewhere in the Universe) https://www.instagram.com/p/CAHOHepAHRr/?igshid=j35wne7hur3n
#memeinternational#memersgang#pandemicorona#memeforeveryone#pandemiceffect#memedailys#memersofindia#memeforfun#memefordays#memeindian#memersmeme#pandemic2020#memesforeverything#memecreation#memesindian#memespage#memeforyou#memesfactory#memeforever#memesdope#memeformats#memecrew#memedank#memeforlife#lifeiswhollysick#laughhardaf#followforfun#followsarcastic_bloke#followthepageoffun#followtolaugh
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Some people work from home now that they couldn't go to their workplace physically due to the pandemic. Also, kids have been locked up with you too after schools have closed down, how do you spend quality time with your family while working efficiently at home? . . Visit our website and read our tips! https://wonderpinays.com/quality-time-during-lockdown/ #workfromhome #covid19effect #workingparents #workingmom #workingfromhomewithkids #workfromhomewithkids #workfromhomeproblems #pandemiceffect #pandemic2020 #covid19 #bayareablogger #jhoanashaynne #wonderpinay #wonderpinays
#workfromhome#covid19effect#workingparents#workingmom#workingfromhomewithkids#workfromhomewithkids#workfromhomeproblems#pandemiceffect#pandemic2020#covid19#bayareablogger#jhoanashaynne#wonderpinay#wonderpinays
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The Pro-Socializing Phenomenon: Relearning Our Habits
The Pro-Socializing Phenomenon: Relearning Our Habits
So, a pandemic hit, and the emergency brakes were pulled on humdrum living. Suddenly it is the freezing phenomenon that dominoes among communities, families, and economies. And just like that, the hard stop provides an unwilling reflective experience for those who had to be around the circumstances they were dealt with, especially the trio of love and belonging, economic situations, and the viral…
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Global Online Travel Market & Pandemic
Global Online Travel Market Size, Insights, Drivers, Opportunities, By Mode Of Booking (Online Travel Agencies, Direct Travel Suppliers), Platform Type (Mobile, Desktop), Service Type (Transportation, Travel Accommodation, Vacation Packages), By Age Group (Below 22, 22 to 31, 32 to 43, 44 to 56, Above 56), By Region, Growth, Trends and Forecast from 2021 to 2027
Publisher: Market Insight Solutions
Our team has individuals with more than 10 years of experience in diverse research domains. Our strategic insights aim at providing credible and practical solutions to meet the specific requirements of our clients. We offer market studies on basis of facts across cross domains.
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Millions of Child Immunisation Doses disrupted due to Pandemic
Millions of Child Immunisation Doses disrupted due to Pandemic #ChildVaccines #ChildImmunisation #ChildrenVaccines #Pandemic #PandemicEffects #TheLancet
According to studies published in The Lancet Global and regional estimates of COVID-19’s impact on routine childhood, immunisation indicates unparalleled disruptions in delivery of vaccines against measles (MCV1) and diphtheria, tetanus, and pertussis (whooping cough) (DTP3) – with 2020 coverage likely falling in some regions to levels not seen in over a decade.
The COVID-19 pandemic and efforts…
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Ginza streets #ginza #scarce #streets #pedestrians #pandemic #pandemiceffect #photography #ginzasix #tokyo #japan #purpobanditandthemeanolmoon #pamom (at Tokyo, Japan) https://www.instagram.com/p/CEs9QXnpwdY/?igshid=17o0kmdnwx5e5
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