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ardas-group · 4 years

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How to Make a Chatbot in Messenger: Main Benefits for Your Business

The classic scheme of communication of any business with a person has always been through the phone. If you needed a plumber, you called the service and ordered, or if you wanted pizza at three in the morning, you called too. The telephone was the main channel of communication and service to people. Further, with the advent of mobile phones, it was transformed into applications. First, there were help desks available through the browser, then there were smartphones with an endless number of applications that we download daily.

A huge number of applications on the phone lead to an inconvenience of use since for each separate restaurant or cinema, you need to open a separate application to contact the operator. This is where chatbots in messengers come to the rescue, which solves the issue of centralization, and now in the same application where you communicate with your loved ones, you can book a table for the evening in your favorite restaurant. What you need to create a chatbot in a messenger application and what are the benefits for your SaaS project, we will consider in this article.

8 Benefits of Chatbots for Businesses

With the advent of chatbots, there have been many changes in the business. Companies and customers are interested in this tool, but not always keep up with the updates in the industry. Let's look at why brands are implementing chatbots, what they are guided by when creating them, and how a chatbot can help a business.

Link openness is much higher than email.

Faster communication with the client (everyone is now hanging on social networks).

You definitely won't end up in spam.

People are pissed off by the red dots of an unread message, and they often open messenger to watch.

The chatbot can immediately reply to messages without delay in opening mail. Therefore, the client does not have time to "cool down" - efficiency is now winning.

During webinars, there are technical issues that are quickly resolved through the messenger.

Bot creates the illusion of personal communication with clients.

You can quickly pick up your chat history.

How Does a Chatbot Work?

80% of companies in the world have created chatbots or plan to use them in 2020, follows from data from Oracle, a leading American corporation, as it's the world's largest software developer. According to Facebook, from 2017 to 2018, the activity of correspondence using chatbots increased more than five times. The reason for the popularity of chatbots is obvious - they keep the user engaged, provide more reach, and reduce the amount of routine work dramatically.

Many experts say: "Make a chatbot - you will sell." But it's not that simple. A chatbot can sell, but if an unprepared person immediately clicks on your Facebook ad button, gets into the messenger and the chatbot writes to him: “Buy my socks. This is the price,” - this person will probably not buy anything.

The reason is not that he does not need the product - he went through an advertisement. It's just that the user is "undercooked" enough to buy from your chatbot.

What can a chatbot in messenger really do for SaaS?

Greet the customer;

Pull up answers by keywords;

Delayed mailing;

Answer questions, help choose programs, products;

Segment your audience;

Count discounts, promotions, test results, and so on, depending on the choice of the answer;

Sell to the person's preferences.

Building a Chatbot from Scratch

This is the landscape of the chatbot industry, created by the American service KeyReply. It reflects the key market players and tools for developing bots.

For comparison, we will consider several options for instant messengers in which you can create chatbots. For example, Viber chatbot technology:

The client writes a message to the chat, which goes to the Viber server;

Viber accesses your server via an HTTP request;

Your server provides an accurate response to this, which goes back to the Viber server;

The answer comes to the chat.

Why is it necessary to understand this scheme? Firstly, many clients think that when they create a chatbot in a messenger, it will immediately become super-smart and will answer any questions. This part depends entirely on your server. The logic of answers is built from the client's side and it depends only on you how many questions the chatbot can answer accurately. In this scheme, any messenger is just an intermediary.

The Step-by-step Guide to Creating a Chatbot

To create a bot, follow these steps:

You need to have an active account in the messenger;

Fill out a questionnaire about the future bot. Usually, the questionnaire contains such fields as:

Account Image - community logo;

Account Name - the name that will be displayed in the header of the bot;

URI - by which the bot can be found.

Obtaining a token to work with the messenger server, it will be used to authenticate the request to the messenger API.

Setting up a web server and connecting an SSL certificate;

Installing webhook, this action is performed once; Webhook reports the following data to the Viber server:

A server address and endpoint that will receive messages from clients;

A list of events that the server will listen to;

Token;

Verification and publication of the chatbot.

What tricks you might face with chatbots for business

Сreating a chatbot in a messenger application, you need to understand the features of each and choose the one specifically that does not limit your possibilities as much as possible.

Be prepared for messenger platform limitations

Please note that each messenger has a number of technical limitations and if you are not ready for them, then you should seriously consider another chatbot option. For example, a ban from WhatsApp can be obtained for:

Sending a large number of messages at the same time. This is one of the main reasons when 100+ of the same messages fly from the number at the same time - WhatsApp algorithms calculate this easily.

Negative user reaction. If you are spamming, then 3-5 clicks on the "Complain" button are enough to block your number.

The client will work on any device with an internet connection and Docker support. For example, simple testing can be performed on a regular laptop. The minimum server requirements for the production environment are 250 GB SSD, 16 GB RAM, Quad-core CPU.

In general, the database should be running on a separate physical server (not where the Coreapp and Webapp containers are located). The admissible delay in data transmission between this server and the computer is no more than a few milliseconds.

Viber has its own list of restrictions that you should pay attention to:

Messages can be sent to all users who are subscribed (the user subscribes when he sends the bot the first message)

The maximum size of a JSON response is 30kb

The bot can send the user up to 100 messages per hour, the message counter is reset after the user replies to the message

The ability to send bulk messages opens only upon application and approval from Viber account managers.

The maximum length of the list of recipients of a mass message is 300 people, each such request can be executed up to 500 times in 10 seconds

If the user fails to deliver the message, Viber will attempt to resend this message for 14 days.

How can you customize your chatbot for SaaS?

Information management

There is no need to count on the fact that you will have a chatbot that will understand any of your text, written as you like. Most chatbots are not equipped with such cool intelligence. The overwhelming majority is somewhat reminiscent of USSD menus in SMS only in an improved version.

To control the bot, you, as the bot creator, must assume some kind of scenario. The user needs to send a command to get the desired result from the bot. When the bot receives the command, it will process it and react according to the scenario you have set. But imagine that the user wrote a command with an error, the bot, in this case, should warn that the command is not recognized and ask to try again. This is not entirely convenient for the user, and he can go looking for another bot with similar capabilities. You can lose a potential client, that's not good.

In this case, keyboards will help us. It just needs to be displayed to the user after the start of the dialogue with the bot, and when he clicks on the button he needs, the correct command you put in will be sent to the bot. In this case, we avoid possible mistakes, the bot interface looks more welcoming and professional. The quality of the bot is improved.

With each message, the bot can send a different set of buttons, both in terms of quantity and purpose. Buttons can be positioned directly below the message (InlineKeyboardButton) or docked below the text box for entering a message (KeyboardButton).

Receiving the information

In addition to text messages, bots can communicate using:

Images;

Audio files;

Video files;

Lists;

Carousels;

Buttons;

Receipts (for example, for a purchase);

Templates (often used when booking something, for example, air tickets);

Navigation menu.

Users can reply with text, emoticons, GIFs, images, audio, video, and pull chatbots into group chats.

What if the chatbot doesn't know how to answer the question?

Developers build a conversation map and, depending on the question, the person is given an automatic answer on websites, messengers, or applications. A chatbot is most convenient to use where processes are properly structured. For example, to buy a train ticket. Since the possible routes, schedule, availability of seats are known, the dialogue map is easy to build, and system errors are reduced to zero.

When the webserver runs out of answers to the customer's questions, the webserver can connect the operator to the chat. Each question of the client and the answer of the operator, the web server can save in the database for optimizing the bot.

The chatbot can answer questions based on the user's correspondence history or respond with prepared response templates.

Each new user will have an empty correspondence at startup, at which time the chatbot can send only one greeting message. When the user sends their first message, they automatically subscribe to the bot. Each message can contain an arbitrary keyboard with options for actions. Since each user has a unique ID, the web server can rely on the saved correspondence history of a particular user and, based on the history, send different responses to the client, or help the operator to join the conversation without the user noticing.

How to create a smart chatbot?

All messages entered by the user are transmitted and processed on the webserver. The web server can return an arbitrary keyboard with buttons, each button can perform some action, for example: go to the site, create a new message, write the user's mobile phone, write the user's location.

The simplest chatbot should have its own knowledge base, which is a set of possible user questions and their corresponding answers. The chatbot can select responses in several ways:

By keywords;

By phrase coincidence;

By a coincidence of context.

A kind of mini-problem for such simple bots is the identification of word forms and synonyms.

Dialogflow

Writing AI for a bot is not an easy task, so you can use a solution from Google. The following functions are available:

Creating answers to standard questions;

Creation of topics of conversation for non-standard or specific requests.

During the conversation, a suitable dialogue will be selected;

Training (adjusting bot responses based on the chat history);

Analytics (number of requests, the course of the dialogue, which topics are most often triggered).

Supported languages: English, Russian

Integration: Viber (deprecated, they suggest using the library for Nodejs), Telegram, Skype (deprecated), Twilio (deprecated), Facebook, Slack.

Aimylogic

Excellent service for creating all the familiar "text" bots and unusual bots for calling (for a paid plan). Fun but difficult to learn features like intents and entities. Suitable for creating AI and taking over the world.

It lacks the usual functions: a basket, creating an inline keyboard, sending a file, but you can create a bot that will guess what they write about.

Supported languages: English, Russian

Integration: WhatsApp, Facebook, VK.

Final thoughts

WhatsApp, Viber, Telegram, WeChat, Line, Facebook Messenger, and others. These messengers are convenient and they have become a familiar means of communication. Every day they fill our daily life more and more. We communicate with friends and relatives, colleagues in chats. And it became commonplace.

Thanks to the digitalization of life, all our affairs, events, entertainment apps are in our favorite smartphone and messengers. And why?

Because 60% of users who want to place an order for a product, product, or service prefer to write a message rather than call. Of these, 30% use instant messaging. It is not surprising that instant messengers have confidently begun to overtake social networks.

First, we stopped calling and switched to text communication, now we stop writing manually, and with one click we select from the suggested answers by the chatbot.

The main thing is to comply with the restrictions and try to create a chatbot as smart as possible. If you still have questions on chatbot development, our team will gladly take this headache away from you.

Originally taken from https://ardas-it.com/how-to-make-a-chatbot-in-messenger-main-benefits-for-your-business

#business #chatbot #messanger #saas solutions

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lindyhunt · 6 years

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How to Build an Email List from Scratch: 10 Incredibly Effective Strategies

Did you know it costs five times more to attract a new customer, than to keep an existing one?

Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, but it’s not always easy to cultivate that kind of loyalty.

When I think about the brands I like best, like J. Crew, Spotify, and SoulCycle, I know I’m not a loyal brand advocate because of their products alone. I can get cheaper clothes, music, and groceries from plenty of other places. Ultimately, I’m a brand advocate because I believe in what they promote and I feel invested in their stories, like SoulCycle’s: “We aspire to inspire. We inhale intention and exhale expectation.” I relate to their brand messaging.

One of the ways J. Crew, Spotify, and SoulCycle cultivate customer loyalty is through valuable content. While there are many ways to do this, email marketing is one of the most powerful ways to reach your target audience -- if done correctly.

I subscribe to J. Crew’s email list to get their “Flash Sale: Midnight” offers. I subscribe to Spotify’s newsletter to receive special promotions. And I subscribe to SoulCycle’s emails to hear about unique classes happening near me.

In short, I subscribe to their emails to get value.

If you’re starting from zero, building an impressive email list can feel like an impossible feat. Here, we'll cover some high-quality strategies to build an email list from scratch. Best of all, these strategies are designed to cultivate a loyal email subscriber base, so you can use your emails to attract better long-term customers.

How to Build an Email List From Scratch

1. Create a personalized CTA (call-to-action) for each blog or landing page.

HubSpot has found personalized calls-to-action have a 42% higher view-to-submission rate than calls-to-action that are the same for all visitors -- that’s almost double your potential email subscribers.

It makes sense: the people who visit your blog post or web page are looking for something specific, so your CTA needs to meet those unique needs. For instance, if you’ve got a ton of traffic visiting your “List-Building Strategy” blog article, why not entice those people to subscribe to your email list by including a simple CTA like this: “Click here to download a free list-building toolkit.”

Of course, personalized CTAs only work if you have the resources to create that quality content in the first place, but that process doesn’t have to be expensive or time-consuming. Instead of a toolkit, you could also offer an e-book, a fun quiz, or an exclusive article from your CEO on list-building strategies.

If you offer content directly related to your visitor’s needs, your email newsletter won’t feel like a gimmicky advertisement. Instead, it will feel helpful and valuable -- key principles for a long-term customer retention plan.

2. Create a pop-up or slide-in for each page of your site.

A pop-up might sound initially bothersome, but I’m not talking about those early 2000 pop-up’s that promised you’d “Become a Model NOW”.

Instead, I’m talking about timed pop-up ads, or onsite retargeting. After a user spends a certain amount of time on your page, she can receive a pop-up relevant to the content on that page, or to her behavior. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page.

Digital Marketer conducted a case study to determine the value of onsite retargeting. For one experiment in particular, Digital Marketer introduced a pop-up ad to returning visitors only, which appeared after a visitor spent 15 seconds on their site:

Digital Marketer ensured this pop-up didn’t show up if someone came to the page from the newsletter (in which case, they were already signed up), and also didn’t pop-up on a sales page (which could interrupt someone’s purchasing decision).

As you can see, Digital Marketer also took the time to offer meaningful content, a digital marketing toolbox, in their pop-up ad. With an impressive offer, your pop-up is no longer obtrusive or interruptive -- it’s simply helpful.

Ultimately, their campaign generated 2,689 leads in two weeks, and increased their average time on page by 54%. Pop-ups aren’t always gimmicky, and if done right, you’re able to appeal to your visitor with quality content when and where they need it.

3. Create a timed pop-up survey.

Most people don’t visit a new website and think, “Huh, so where’s the email sign-up form?” Often times, you need your viewers to feel invested in your content before you present them with a request for their emails.

To build your email list, you might want to reach out to visitors on specific pages with surveys related to that content. I’m more willing to answer an “A or B” survey question if I’m already invested in the content -- it feels like a fairer trade-off.

For instance, University of Alberta’s email subscriber list grew almost 500% in one year alone, thanks to a timed pop-up survey they implemented:

The University of Alberta’s pop-up survey only appears after a visitor remains on a news’ page for 10 seconds. At that point, the viewers’ seen some value from the content, so ideally they’re more inclined to sign up for emails from the source.

The University of Alberta’s survey pop-up is also one of the easiest forms I’ve ever seen. You enter your email and you’re done. People are often deterred from signing up when the form is too long and they don’t have the time, so a simple yes or no question might be your best bet for growing your email list.

4. Use humor or sarcasm in your CTA’s “no, thanks” copy.

We’re so infiltrated with “Yes or No” web offers on a daily basis, we barely see them anymore. To increase your email lists, you might want to try injecting some personality into your CTA copy.

I always pause and laugh when I see a CTA with a small, “No thanks, I don’t want to lose weight,” button underneath a prominent “Yes, sign me up!” link. It reminds me there’s a person behind the button, and, while it’s meant to be a joke, it also incentivizes me to hesitate before clicking “no, thanks”. It’s easy to click “no” when the CTA is “sign up for more emails!”, but it’s a little harder to say no to losing weight or getting richer.

I was reading an Optimonk blog post recently, and this CTA popped up:

I was all set to click “No” without another thought, when I read the “my business isn’t important” part. It gave me pause, made me laugh, and, most importantly, made me reconsider my almost immediate decision to exit the offer.

5. Describe value in your CTA.

We’ve talked a lot about different formatting you might use in your CTA’s (including pop-up ads or personalized offers embedded in blog posts), but what about the language in the CTA itself? You can rely on more than humor and sarcasm to get clicks.

To optimize sign-ups, ironically, you don’t want to use the words “sign up.” Who wants to “sign up” or “subscribe” to more junk emails? Instead, you want to outline the value you can offer upfront, using language like, “Download,” “Featured”, “Exclusive,” “Access.”

For instance, you might write, “Download our exclusive e-book now,” and include an email subscription form, or, you might say, “Access all our exclusive offers.” Both of these CTAs make clear the value you’ll gain from providing your email address.

Your web viewers need to hear how your emails can offer unique and exclusive content that isn’t already available on your website. They want to believe your company is offering something special via email, or what’s the point?

6. Pitch your email newsletter on your social media accounts and email signature.

You might not have a long list of email subscribers, but that doesn’t mean you don't have a network. If you have a following on Twitter, a fan base on Facebook, or businesses you communicate with via email, why not use those firm and loyal connections to build an email list?

You might try pitching an email newsletter on your business’s Facebook, Twitter, or LinkedIn accounts. The people who follow you on those sites already know they like you, but they aren’t necessarily the same people who receive your newsletter. Give them the option.

If you’re uncomfortable pitching your email newsletter on social media, or if you don’t have a large following on any of your accounts, you could also include a link in your email signature -- that link could go directly to your email newsletter, or it could be a link to a blog post or landing page with email subscription CTA’s.

You communicate daily with a diverse group of people via email, and when they get value from your personal emails, they might want the option to click a link and explore your company in more depth.

7. Create more landing pages.

HubSpot conducted research and found companies see a 55% increase in leads when you increase the number of landing pages from 10 to 15.

It makes sense: individual and personalized landing pages allow you to appeal to a wider demographic. Every person who visits your site needs something different, so the more landing pages you can create to answer each person’s individual concerns, the more sign-ups you’ll gain.

It’s like a restaurant menu. The more you can offer to cater for specific demographics, the more customers you’ll bring in. Someone could be looking for the best gluten-free pizza, while someone else might just want some good sushi.

8. Encourage everyone to sign up immediately.

You want to strategically place personalized CTAs where it counts -- on landing pages and blog posts. But what about the rare, but real, visitors who want to sign up immediately?

If your newsletter primarily centers around one or two topics, it’s relatively easy to create a personalized CTA -- simply write a CTA that mirrors your newsletter’s purpose, such as, “Want free SEO hacks? Sign up for our newsletter!”

9. Include a CTA on your About Us page.

Your About Us page is one of the most potent pages in terms of conversion potential. Think about it -- how often do you visit About Us pages for businesses you don’t care about?

Ideally, your About Us page will prime visitors to want more from your business, but it might not be enough to convince them to purchase. A CTA that encourages them to sign up for a newsletter is easier to concede to than a “buy now” plea.

10. Try a scroll box.

Timing is everything. Your call-to-action works best if you catch visitors when they are, in fact, ready to take action.

Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?

Ultimately, it will vary depending on your page’s content and your viewers, but a scroll box is a subtle and useful option to help you catch your viewers when they’re most ready to convert.

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makeitwithmike · 7 years

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10 Risky Brand Comebacks on Social Media That Worked

By Kaylynn Chong

“Sorry to hear that. Please send us a direct message and we’d be happy to assist you.” For the majority of brands, this is what customer service on social media looks like. Polite, respectful, and helpful.

But not for every brand.

Businesses now use their social handles to deliver sharp wit, make clever jokes, and throw shade.

While having a sense of humor is important, there is a line. And crossing it can have consequences. Just ask the folks at Hawke and Co.

Still, several brands have been unable to pass up on opportunities for a good burn. In the following 10 situations, it paid off.

Be safe out there.

1. Tesco Mobile tells a hard truth

Tesco Mobile, a UK-based mobile network, is probably one of the sassiest brands on Twitter. They’ve earned a reputation for handing out some vicious burns, to the delight of their nearly 80,000 followers.

It was hard to choose the best Tesco Mobile burn. There are a lot of them. But this one stands out due to its reach.

@LiyahSummers When you realise your mates are ignoring you LOOOOOOOOL #nojoke

— Tesco Mobile (@tescomobile) June 30, 2013

Over 11,000 retweets and over 7,000 favorites should be enough to convince you that Tesco has the Twitter burn down to a science. They didn’t pick someone complaining about their product or customer service. They sought out someone trying to make a joke at their expense, and decided to defend their brand in an extremely relatable way: with a third degree burn right out of the school yard.

People have started following Tesco specifically because of the guile they show in conversations with their “haters.”

How many phone companies do you follow? Probably only the one you use. Tesco’s approach has allowed them to connect with a wider audience, including many non-clients. I couldn’t resist, here’s another one.

@JayFeliipe Are you really in a position to be turning girls away? — Tesco Mobile (@tescomobile) October 16, 2013

Call the fire department!

2. Wendy’s roasts a customer

The fast food chain made headlines when it delivered an epic comeback to a customer who accused them of lying about their “never frozen beef.”

if you’re having a bad day today, just remember that you didn’t get dragged by a fast food company on twitter http://pic.twitter.com/gUSuHwZLQR

— ΓRΛX (@Fraxtil) January 2, 2017

Since then, Wendy has continued to provide giggles on an ongoing basis. The burger joint has earned a reputation for handing out vicious burns—much to the delight of their 1.51 million strong—and growing—Twitter fanbase.

@ceophono No, your opinion is though.

— Wendy’s (@Wendys) January 3, 2017

With some tweets getting upwards of 10,000 retweets and 30,000 likes, Wendy’s is definitely getting noticed for their risky comebacks.

3. Discovery Channel teaches the Penguins a lesson

How did a simple tweet from the Discovery Channel turn into an awesome burn lauded by hockey fans? It all comes down to the innocent penguin.

In 2015 Discovery sent out a tweet on the average height of the emperor penguin.

On average, emperor penguins grow to be 3.8 feet tall >> http://bit.ly/2nnTozQ http://pic.twitter.com/PgLuwLYuBB

— Discovery (@Discovery) May 13, 2015

The Pittsburgh Penguins hockey team saw it as an opportunity to maybe spark some interesting social media conversations. They responded with a tweet of their own, on the average height of a Pittsburgh Penguin. Clever… except in retrospect, since it lead to this amazing comeback.

@penguins Strange. Our latest observations show no Penguin activity currently on ice in Pittsburgh. Where did they go? — Discovery (@Discovery) May 14, 2015

A little context: the Penguins had, only a few weeks earlier, been eliminated from the Stanley Cup playoffs. Maybe Discovery’s social media manager is a hockey fan of a different breed? Either way, a network that is known for providing educational programming definitely taught the Penguins a lesson.

And it paid off to the tune of 31,000 retweets and 34,000 favorites.

4. #DearEverlane hashtag sheds light on the consumer experience

Everlane’s hashtag #DearEverlane encourages customers to share questions, concerns, and brand experiences online. Everlane then takes to social media to showcase some of their best interactions:

Dear Jayson and Karla, Sometimes we brag that this backpack is a steal. Guess he took it literally. Everlane #DearEverlane

A post shared by Everlane (@everlane) on Mar 30, 2016 at 10:41am PDT

In a specific #DearEverlane post, “Rupert” decided to call the clothing company out on the value of its products:

Dear Rupert, One sweater does cost us $57 to make; when you use natural fibers and invest in quality, it costs real money. But that’s not the ridiculous part. The ridiculous part is that other brands have a similar cost but mark their prices up so much more. Maybe they need the brain scans. Know your costs, Everlane #DearEverlane

A post shared by Everlane (@everlane) on Aug 27, 2016 at 9:00am PDT

Instead of burying the negative feedback, the clothing brand presented Rupert’s commentary on their Instagram account.

The retailer fired back with a smart explanation as to why their sweaters cost as much as they do—as well as referencing Rupert’s snarky suggestion to “get a brain scan performed.”

#DearEverlane opens dialogue on social media and gives the brand an opportunity to address topics off all kinds—the good, the bad, and the ugly. It’s also another great example of using hashtags to drive engagement.

5. Smart Car proves how smart it really is

Smart cars don’t appeal to folks who prefer driving something a little bigger. The small size of these cars has made them the butt of jokes ever since they were first introduced. Rather than take offense, the company is pretty good at letting things slide.

But, just this once, they decided to take on a stupid joke about their product.

‘Oh our cars can be destroyed by bird poop can they? Maybe they can, but it would take 45,000 emus to make it happen. You and your joke have just been scienced. Good day.’

This isn’t so much a traditional burn as it is a mic drop moment. They took a joke made at their expense, proved they were paying attention, and actually transformed it into a brand win. If there was a tweet in this list that you might actually want to mimic, this would be the one.

6. Totino’s responds to S.N.L.’s Super Bowl skit

If there’s one Super Bowl commercial that is sure to delight every year, it’s Saturday Night Live’s Totino’s pizza roll skit.

The parody Totino’s Super Bowl ad sheds light on gender stereotypes when it comes to football. The main character is a Stepford Wives-inspired housewife who plays clueless about the game and gets ordered around at her husband’s Super Bowl viewing party.

Every year has been pretty spectacular, but 2017’s skit received significant amounts of buzz when Kristen Stewart and Vanessa Bayer fell in love on-screen.

When it came time for Totino’s to respond, they came back with a couple of cheeky but perfect retorts.

*watches new @nbcsnl* *sees another Totino’s parody ad* *sighs, logs in to work email for the next 12 hours*

— Pete Zaroll (@totinos) February 5, 2017

Hey, it’s like we always say: pizza rolls, not gender roles. #SNL @nbcsnl

— Pete Zaroll (@totinos) February 5, 2017

7. DiGiorno Pizza with the smooth delivery

Rapper Iggy Azalea made headlines on Grammy night in 2015, not for her award nominations, but for a Twitter battle with Papa John’s restaurant.

Iggy ordered a pizza and the restaurant employee who delivered it distributed her information to their family member, who proceeded to send Iggy unwanted texts. Iggy was less than pleased, with both the texts and the response of a Papa John’s manager, and she spread that displeasure on Twitter.

This was a potential PR nightmare for Papa John’s, which apologized and did their best to address the situation on Twitter. Another brand saw the situation in a different light, however, and rushed in to take advantage.

@DiGiornoPizza I know right!

— IGGY AZALEA (@IGGYAZALEA) February 9, 2015

DiGiorno Pizza is a maker of frozen pizzas that uses the tagline “It’s not delivery, it’s DiGiorno.” The entire situation was a perfect match for their value proposition, and their generally casual and humorous approach to Twitter. Their tweet was simple but effective, and took advantage of a competitor’s screw-up (smh means “shake my head,” for the record). By entering the conversation, DiGiorno ended up with a quasi-endorsement from a famous rapper. One brand’s nightmare is another’s dream.

8. Arby’s embraces their enemies

In the midst of a rebrand, Arby’s decided to come back with a little more bite.

The Daily Show With Jon Stewart had been making fun of the fast food chain for years, with jokes questioning their food’s edibility. “It’s like a shock and awe for your bowels,” the comedian once said.

Sometimes Jon’s jokes about us were hard to digest, but we kept watching #TheDailyShow anyway. #JonVoyage http://pic.twitter.com/FGoLhf6QyX

— Arby’s (@Arbys) August 6, 2015

When Stewart was about to end his hosting career, Arby’s took the opportunity to respond after years of being mocked. The fast food chain produced a farewell commercial called “Jon Voyage,” featuring a montage of Stewart’s harshest slights combined with the Golden Girls’ theme song “Thank You For Being A Friend.”

This was followed by a few clever quips to Stewart on the Arby’s Twitter handle.

Jon, feel free to reach out to us at [email protected].

— Arby’s (@Arbys) February 11, 2015

Well said, Arby’s.

9. Taco Bell adds a little spice

Taco Bell is known to be one of the most entertaining and humorous brands on social media. Their target audience is fairly young, making them the perfect target for funny, risky content. When Old Spice, another brand who doesn’t shy away from humor, presented them with the following opportunity, they were sure to take it.

@OldSpice Is your deodorant made with really old spices? — Taco Bell (@tacobell) July 9, 2012

Old Spice threw it up, and Taco Bell hit it out of the park. This tweet is the perfect burn. It doesn’t take down the brand, just the tweet in question. It makes you smile without ever feeling at all malicious.

Brand on brand burns are far less risky, since no clients are involved. They’re usually far more beneficial as well, since they benefit from the substantial network of both businesses. Case and point: RedBull tried to join in on this duel after the fact (though, in this case, it was uninspired).

@TacoBell @OldSpice No bull: the original Energy Drink is not made of wiiings.

— Red Bull (@redbull) July 12, 2012

10. Old Spice with the tough love

Since, as mentioned, Old Spice is another brand that embraces humor and risky tweets, they’ve also earned their spot on this list. Old Spice does a great job of throwing not-so-subtle jabs at followers and fans, especially those who send them weird tweets. Like poor old Sunil here.

@Sunillin try Tinder. — Old Spice (@OldSpice) October 31, 2013

In this case, the Twitter user sent something weird and off-beat, so Old Spice felt comfortable responding in a similar way. The burn is playful, not insulting, that’s a pretty good description of their Twitter presence in general. If you’re going to burn someone, burn someone who is asking for the burn… maybe even hoping for it.

Inspired by these comebacks? Use Hootsuite to monitor all of your social media activity and be prepared to take on any form of roasting—from every platform, all in one place. With Hootsuite, you’ll never miss an opportunity to join the conversation online. Try it today.

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This is an updated version of a post originally published in June 2015.

The post 10 Risky Brand Comebacks on Social Media That Worked appeared first on Hootsuite Social Media Management.

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