#heyblake | Explore Tumblr Posts and Blogs

trylkstopocket · 2 years

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3 tweet heist - Write a book in one word, competitive advantages and thread structures

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Hello everyone, and welcome to the 22 new thieves who have joined our club. This is the second editio

Alex Llull

@AlexLlullTW

Hello everyone, and welcome to the 22 new thieves who have joined our club.

This is the second edition of 3 tweet heist. The goal is to find 3 tweets that are special and analyze what you can steal from each of them for your own strategy.

Let’s get started!

🐦 Tweet #1 - Write a book in 1 word

Shreyas Doshi

@shreyas

Write a product management book in 1 word OKR 2 words It depends 3 words Understand the user 4 words Product is everyone’s job 5 words There will always be problems 6 words More engineers wont solve every problem 7 words Trust me, it depends on your context Write yours 👇🏾

11:20 PM - 27 Sep 2021

From who?

Shreyas Doshi, a well-known startup advisor and product builder

What to steal?

The format and the idea.

Why?

I really enjoyed this tweet when I saw it, even if product management is not something I’m interested in.

On the one side, we have the format. It works because it takes a lot of “screen real state”, meaning it takes a lot of space in people’s feeds.

On the other side, the concept behind the tweet is really cool. Shreyas gives valuable info on what could be labeled as a boring topic but makes it digestible and fun to read.

Plus, the format really invites people to participate. Just check the comments and you’ll see a bunch of people making their own versions.

🐦 Tweet #2 - A competitive advantage

Matthew Kobach

@mkobach

Building a personal brand is a competitive advantage. Anyone who says otherwise hasn’t built an effective one.

2:37 PM - 10 Oct 2021

From who?

Matthew Kobach was one of my first follows on Twitter. He talks about marketing, branding, creativity…A must-follow if you are into any of those topics.

What to steal?

The idea is that personal brands are a competitive advantage. Because they are.

Why?

If you are reading this newsletter it’s because in one way or the other you want to build an audience. So you are already aware of the potential of a strong personal brand.

A personal brand opens so many doors. Whether you are a creator looking to promote your products, a freelancer looking to get more clients, or a regular 9-5 worker looking to switch jobs. A personal brand will 100% help you on your journey.

It’s a huge opportunity generator.

And no, you don’t need 100k followers to make it. And no, it’s not too late to get started.

EG: two DMs recieved yesterday. It might end up not being anything, but the opportunity is there.

🐦 Tweet #3 - Thread structure

Blake Emal

@heyblake

Tip: Use search operators to track your business How: Find all mentions and perform some customer service right from Twitter. If I want to track how Float is being mentioned, I’d search something like float+notion. Pro tip: add :( to the search to find unhappy customers

3:37 PM - 7 Jul 2021

From who?

Blake Emal, one of my favorite marketing follows on Twitter and the CMO at copy.ai.

What to steal?

The thread content structure.

🕵️‍♂️You might have noticed I also stole it for the 3-tweet heist newsletters

Why?

Last week we talked about how one of the key ingredients of writing a good thread hook is making a big promise.

But once you hook people in, you need to keep them reading.

One of the easiest ways to do it is by keeping the same structure throughout the whole thread. And that’s exactly what Blake does.

The structured format makes the content easy to skim, which likely increases thread readability.

And that is it for today! I hope this issue was valuable to you. Let me know which tweet was your favorite!

Thank you and see you next week!

Alex Llull

Thief Master

PS: Want to build your own unfair advantage? I run a cohort-based course on how to build a personal brand on Twitter. The beta cohort is happening as we speak, but if you are interested in participating in a future cohort, you can join the waitlist here.

Did you enjoy this issue? Yes No

Alex Llull @AlexLlullTW

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margaretbeagle · 3 years

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7 Steps on How to Market your Startup as a Developer

Source: https://www.threadstitcher.com/thread/1446170658996686848

Here are 7 steps to make the switch: 👇THREAD 👇

1/ 🛑STOP BUILDING Yes, that's the first step. Stop it. You already started? → Your next feature will wait a bit. You didn't start yet? → Don't! Use #nocode to create a landing page instead. Now that you've stopped, you need to focus on one thing: Talk to people!

2/ 🪓Split building/selling Of course, you won't stop forever. I love the @yongfook approach to this: ✨ Spend 50% building, 50% selling✨ That's a good starting point. Build for a week, and spend the whole next one selling what you built.

3/ 👿Selling isn't evil! As a developer, we see marketers and salesman as people that want to convince by all means. 👉That's 100% FALSE. The best way to sell isn't about convincing, it's about understanding the needs of your customers. ✨It's about HELPING OTHERS.✨

4/ ✍️Start Writing One of the easy ways to start marketing is by writing. Create a Twitter account, start a blog, create a newsletter… Talk about your expertise and help people, give them free value. That's super-efficient, after a few months you'll have great results 📈

5/ 👊Fight your shyness! I know talking with strangers can be super intimidating (even more if English isn't your first language) That's a skill, like any other. The more you do it, the easier it gets. Start with friends, get Twitter friends on the phone for instance…

6/ Learn from the best There is no magic, you'll need to learn and work hard. Here are the best accounts to follow: - @amandanat - @heyBlake - @jmoserr - @amandanat - @theandreboso - @ImSamThompson

7/ 👩‍👩‍👧‍👧Be part of a supportive community. It's always better to learn with others. You will learn faster, that will be way more fun! The best one: - @IndieHackers - @ProductHunt community - The Discord server of r/startups

That's all for the advice! Don't worry, it's really not that hard. You just need to spend time working on it! Here are a few devs that inspired me to write this thread: - @VittoStack - @VladPasca5 - @arvidkahl - @SimonHoiberg

submitted by /u/mannyocean [link] [comments] 7 Steps on How to Market your Startup as a Developer published first on https://improfitninja.weebly.com/

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whatimconsuming · 3 years

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18 lessons to become indispensable at work.

You’re not paid based on how hard you work. You’re paid based on how hard you are to replace. I went from 0 to CMO in 7 years. THREAD: 18 lessons to become indispensable at work.

#career

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lottiestudying · 6 days

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21.04.2024—chaotic first week back at work, spent today (sunday) rotting in bed

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enfpstud · 7 years

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STUDYBLR TRACKING!

this is kinda masterpost i guess? but here you go the lists of studyblr(s) with their tag tracking (probably not all of them but i’ll update if theres more, so tell me please)! maybe you’ll need it because im so sure theyre all nice to tracking all of you, so tag them in your post! and a reblog wont hurt if you found this post helpful, thanks a lot<33

p.s. bold are favs; italic are studyblr(s) who have the best printables; +62 are indonesians studyblr aka homies!

0-C | D-G | H-L | M-R | S-Z

@hachikostudies - #hachikostudies

@hannahbananastudies - #hannahbananastudies

@hardworkign - #hardworkign

@hella-smart-nerd - #hella-smart-nerd

@hermionegoals - #hermionegoals

@highlightcrs - #highlightcrs

@hitthexuann - #heyxuanz

@honeyedstudy - #honeyedstudy

@hpstudies - #hpstudies

@hufflenerd - #hufflestudies

@husseinhosny - #hhstudying

@i-actually-study-a-lot - #iactuallystudyalot

@ingeniouslywitty - #ingeniouslywitty

@insidemyorganizedmind - #stayorganizedwithme

@inspostudying - #inspostudying

@intellectus - #intellectus

@internationalstudies - #internationalstudies

@iridescent-studies - #iridescent-studies

@iwillbeapolyglot - #iwillbeapolyglot

@jackfruitstudies - #helloesther

@jellybujo - #jellybujo

@jessastudy - #jessastudy

@jesslearnsthings - #jesslearnsthings

@julepstudies - #julepstudiesloves

@juliasacads - #juliasacads

@juniorincollege - #eveincollege

@junniestudies - #junniestudies

@kahlostudies - #kahlostudies

@kaisdesk - #kaisdesk

@kathistudies - #kathistudies

@katsdesk - #katsdesk

@kattealin - #kattealin

@keepstudying - #keepstudying

@kimberlystudies - #kimberlystudies

@kolstudies - #kolstudies

@kyliestudies - #kyliestudies

@lazeystudies - #lazeystudies

@leaf-study - #leafstudy

@learnism - #learnism

@legallychic - #legallychic

@lianxise - #lianxise

@libraery - #libraery

@lifeinatextbook - #aditistudies

@lingkarbelajar - #lingkarbelajar

@listudying - #listudying

@literarian - #heyblake

@literaturs - #literaturs

@littlestudysession - #mylittlestudysession

@livsdesk - #livsdesk

@logarlthms - #logarlthms

@lucystudiess - #lucystudiess

@lunastudyblr - #lunastudyblr

@lycheestudy - #lycheestudy

still working in to another letters;)

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trylkstopocket · 3 years

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How Blake Emal uses Twitter - The CEO of Threads

Hey there! This week we welcome 218 new thieves to our little club. Let me first thank everyone who h

How Blake Emal uses Twitter - The CEO of Threads

By Alex Llull • Issue #2 • View online

Hey there!

This week we welcome 218 new thieves to our little club.

Let me first thank everyone who helped support issue one. I was blown away by the love received from the community.

It takes some time to prepare these reports, and they would be a lot harder to produce without engaged readers.

Thank you for being here. As an aspiring creator, it means the world to me.

Let’s get started!

ESTIMATED READING TIME: 5 minutes

The Research - Who are we stealing from? Who is our target?

Our target is Blake Emal, who is among the most prolific creators on this side of Twitter.

Blake is someone whom I admired since I started my Twitter journey. His way of building products and creating content at internet speed is second to none.

It’s been amazing seeing his growth on Twitter, especially the last couple of months, which led me to choose him for this second heist.

Let’s see what we can learn from him!

The Profile

Blake Emal is a marketing expert, content creator & serial maker.

He’s the CMO for the most “build in public” company ever, copy.ai

He’s building Float, a tool that lets you create an online course with Notion.

Oh, and he has an arch-nemesis.

The Numbers

At the time of writing this (May 26th), he has 35,000 followers on Twitter.

The operation - What are we stealing?

Blake seems like someone who is always experimenting and testing stuff, so there’s no real strategy.

However, there are some things that he does constantly:

Build in public: As the CMO of copy.ai, a company that was basically built in public, Blake truly embraces the concept. He is currently posting about life as a CMO in public sharing what he learns, what he does, what goes well, and what goes wrong… That helps to establish a real connection with his audience.

Understand that all content creation is self-promotion. Blake’s content provides value while positioning him as a marketing expert. He got the job of CMO without having previous experience in the role, so I would say that went well.

Be prolific & embrace momentum: A key to Blake’s current success is that he has made one high-quality thread every day for weeks. Blake gained some momentum with those and never let it go. In less than a month, that got him from 20k to 35k followers.

Can you spot where he started to make them?

Image from Blake's public dashboard on ilo.so

Threads over tweets: A thread converts better to followers than a single tweet. For example, a tweet with 30k likes generated almost no followers for Blake. The tweet drove only 1,000 people to his profile, whereas a thread with more or less the same reach in impressions, drove 5,000, converting way more.

We are stealing…The content creation process

⚙️ Build an idea generation machine. Good content ideas are the root of his success with Twitter. This is how he finds them:

Find content ideas using data. Blake uses tools like ilo.so to sort his tweets by impressions and engagements. The most successful ones are then repurposed into threads.

Use AI to generate ideas for you. As CMO for copy.ai, he couldn’t resist. It is his go-to tool for generating content ideas and refining them

Expand on relatable ideas: Take notes throughout the day, identify what makes you tick, and turn these ideas into threads. Blake gives an example: people hate meetings - “here are 7 reasons why they aren’t effective”

♻️ Recycle your content: smart creators know that they can’t keep coming up with new content all the time. That’s why it’s important to recycle your content. Blake does it this way.

Blake Emal 👋

@heyblake

Content creation hack: 1. Search your content from 1+ yr ago 2. Find posts that still intrigue you 3. Find posts that did well(ish) 4. Rewrite these posts 5. Post them

2:34 AM - 1 Dec 2020

It’s not about having 1000 different ideas. It’s about taking 1 idea and saying it 1000 different ways.

We are stealing…His thread-making skills

As said above, threads are what really helped Blake get to the next level. This is what we can steal:

💡 Learn to identify great thread ideas. Not all content ideas make for good threads. Blake’s rule → Look for ideas that:

Encourage conversations

Answer ONE specific question

Are relatable

⌨️ Use the same format: Blake says he never reads threads that look like a blog post in disguise. What he does is having a pre-set format structure that makes it easy to read by the audience. It’s also easier for him to create. It removes facing a “blank page”.

🖼️ Add visuals: Visuals add context and take up more “screen real estate”.

🔁 Optimize your CTA for RTs: Blake knows the importance of RTs in increasing your reach. On his call to action, he always ends with a giveaway for someone who RTs his thread.

And a little secret: he hates making threads (min 4:51)

We are stealing…His engagement tactics

Blake’s approach to engagement is great. The man is definitely innovating in that regard! Let’s see what we can steal!

🗯️ Make people ask for your products: Instead of just posting a link to his products (like everyone else), he does something different.

Before giving out the link, he asks people to do something. It may be sending a DM, or it may be responding with a keyword.

Blake Emal 👋

@heyblake

Want my entire online strategy for free? Just: 1. Retweet this 2. Comment "STEAL" below And I will DM it to you. (This thing took me 5 years to build out through trial and error)

6:19 PM - 31 Jul 2020

By doing so, he ensures that you are really interested in the product (you have to do your part) and gets the chance to spark a conversation with his audience.

🔁 Steal how he asks for RTs: I’ve never seen anyone use GIFs as a call to action on Twitter. Blake was the first to do it, and then others followed. This establishes a more personal connection with the reader. They get to see your face!

👐 He engages with everyone: He does it especially in the first hours after posting a new tweet or thread. It’s important to signal to the algorithm that your content generates engagement and it’s making people stay on the platform!

The loot - What have we stolen and how can we use it? Key takeaways

I won’t lie, Blake is a huge inspiration. These are the 3 takeaways I take home with me:

Look always for relatable ideas: It’s easier for people to like and share your content if they can see themselves in it. Solve their problems, and you’re golden.

Make it easy to read for the audience: On Twitter (and on social media in general), people skim. Make it easy for them to read. Your content is more likely to be consumed if it is easy to read.

Innovate with engagement: Don’t always do what others do. Play games and have fun. Your audience will too!

The stash

This is everything I used to plan the heist on Blake’s content.

Blake’s Swipe File

Blake’s Twitter Threads Hub

Blake’s thread about making threads

Public ilo.so dashboard

The archnemesis podcast

Twitter advanced search - Commands used → “content”, “audience”, “build in public”

And this is it for now!

I’m always looking for feedback on how to improve The Steal Club so if you have something to add or just want to say hi, you can just reply to this email and I’ll get back to you!

See ya!

Alex Llull

Thief Master, The Steal Club

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The cost - What it takes to put together

If you are curious, this is roughly what it took me to put together the report → 7h and 15min

Twitter research - 1,5h

Blog/website research - 1,5h

Podcasts research - 1h

Writing / Drafting - 2h

Editing - 1h

Design - 15min

Did you enjoy this issue?

By Alex Llull

The Steal Club is a media publication where you'll get:

• Breakdowns of how successful creators use social media • Analysis of what you can "steal" from them • And an exploration of how you can apply it to your own content

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