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#edit: I HAD TO CHANGE THIS TWICE NOW BECAUSE OF THAT THIRD SCREENSHOT
sidesteppostinghours · 2 months
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oh and heres the rest of the stuff i did yesterday (in the fake screenshot format because i like the way it looks)
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kiyaedits · 2 years
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🍫, 🌸, 🎶, 🩰?
🍫: what's your favorite and least favorite part of editing?
My favorite part is definitely playing with colors. Recently, For maybe a few weeks at a time, I'll do a challenge where someone other than me will choose a color scheme and a character for me to make a set for. I've only done it twice (third time coming soon!) but I liked working with a set of colors that probably wouldn't be my first choice. Another thing I like is coming up with designs!
Now my least favorite part use to be picking pictures to work with and that still can get a bit tedious, but now it's deciding on the final result. I'm not a perfectionist in the slightest, but I still like my edits to look nice. 9/10 I don't fret over what my edit looks like, but sometimes that little tiny piece of me will be "Are you sure this is good enough?" and I HATE it.
🌸: what's your favorite and least favorite edit you've made?
As usually, my favorites do change! It's hard to keep a favorite or a least one! Hmm. Okay, surprisingly, it's gonna be a BNHA edit, I'll be fair.
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The whole set where this is from is amazing, so it's hard choosing one, but oh my gosh I love this so much! I was actually through a Monster High binge watch since May and of course, I had to do my favorite character Clawdeen (who also happens to be lesbian apparently). Working with the lesbian color palette was also fun because I always through that the colors were just so beautiful together.
(But if I was going to choose a BNHA fave it's a tie between the bi Denki Icons, the Pan Mina Icons and the Bi Uraraka icons.)
Now a least favorite... okay, this time it's a BNHA edit and I don't know what it is about Shoto but I always have a hard time doing any edits for him.
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This is actually the FOURTH result. I have 3 prototypes before I settled on this one. I like this one lots, but I also felt like I could have done more. I don't know.
🎶: do you listen to music while editing?
I do! I find when I listen to music, it gets me more in a creative mood. Helps me visualize how I want the colors to look and whatnot. I actually elaborate more on that here from the last time I was asked this!
🩰: are there any characters or sources that you find difficulty editing?
I find characters that have little pictures on them difficult to work with, as well as not really popular fandoms.
Example, recently I did Rock Lock icons and because he's not that popular of a character (which sucks because he's like in the top three of my favorite Pros and he's an actual DAD), it was hard to find pictures of him. However, I ended up rewatching most of season 4 and I had fun doing that so no problem there!
Another character is... Meeshell from Ever After High. I couldn't find a lot of pictures of her, so again, I ended up rewatching EAH episodes for her.
It's really just time consuming that makes having to do screenshots for yourself that makes it difficult sometimes.
EDITS BLOG ASK
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moviestorian · 4 years
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Im glad the asks helped! I have anxiety and depression and can understand what youre going through. My ask today is what are your thoughts on Bo Rhap as a movie?
Thanks! :) I’m above all extremely happy to see people on this site being so kind and supportive in time of need, it’s a human quality that will never get enough praise! I’m also really sorry to hear about your problems. :( I send you lots of love, I can imagine how difficult it must be for you, but I’m sure you're strong and coping❤️
As for your actual question - that’s some truly excellent and interesting timing, considering that I rewatched BoRhap (with @incblackbird) literally three days ago. :P It was already my third rewatch, and while I enjoyed the movie overall, I liked it quite significantly less than upon the last time I saw it. Of course, there’s been gazillion discourses about BoRhap, whether it’s genius, extremely evil, etc., but since it’s such a broad topic (and I think some of my opinions could potentially outrage certain parts of the fandom), this time I’m going to stick to purely cinematic terms.
Needless to say, the soundtrack is excellent - with music such as Queen’s you don’t really have to do much, but they made a good choice of songs, alternating between their best known hits (We Will Rock You, Somebody to Love, Bohemian Rhapsody) and songs to fit the narrative (Doing All Right, Now I’m Here, Who Wants to Live Forever, Love of my Life). It’s practically impossible to leave the screening of BoRhap without at least one Queen song stuck in your head.
The cast was overall very good, too. My personal favourites in terms of acting were Gwilym Lee (who I liked even more than Rami), Rami Malek, Lucy Boynton and Allen Leech - I think they did a great job with their roles as they were written (whether their characters were well written or not is a subject for a whole another discussion). All the side characters were well acted, too (Mike Myers, Meneka Das and Aaron McCusker, for instance, I found particularly memorable), but I must admit I wasn’t a big fan of Joe Mazzello and Ben Hardy, but even they weren’t bad. So, acting is definitely one of the strongest points of the film.
Moving on, I also think they did a great job when it comes to costumes (Brian lending some of his old clothing definitely helped) and make-up (except for Roger’s wigs, perhaps); the choreography and stage movement for the characters were super well done, too - and it definitely wasn’t an easy task!
Now, let’s discuss cinematography. I will talk about editing in a separate paragraph, so for now I’m gonna stick to other aspects. The composition of shots struck me as rather mediocre, nothing particularly exceptional in either good or bad way, it was pretty basic but rather correct. Of course, there were some shots I really liked, but if I were to start adding screenshots the post would become way too long. XD The colours I really liked, especially in the musical scenes - they were vivid and lovely, and they used a combination of colours that I tend to appreciate in cinema, like various shades of blue and red. Finally, the camerawork - for dialogue scenes it was correct; again, rather average with some use of handheld camera which served no particular dramatic purpose, but it wasn’t nowhere near very bad, also it’s quite a common thing in modern biopics I would say. Handheld camerawork isn’t bad in default, but my comment largely comes from my personal preferences: in most cases I don’t really like it, especially when it’s particularly shaky. Then, there are scenes in BoRhap which display excellent camerawork, namely Live Aid and We Will Rock You scenes. If most scenes were filmed like that, I would give the movie a higher rating.
Before I move to the worst (imo) cinematic aspects of the movie, let’s have a look at writing. It is probably the most divisive thing in the fandom - people seem to either adore or absolutely loathe it; my stance lies somewhere inbetween. The first time I saw the film (I’m gonna remind you that I’ve seen it four times), I had certain objections, but the script didn’t bother me all that much; I was mostly simply having fun in the cinema. With every next watching, the experience was getting gradually worse, but even now I don’t hate the movie. Yes, some of the dialogue is cheesy, trite and makes me cringe a bit - certain parts of the script definitely end on an “overly sentimental” territory, I can’t deny that. Knowing quite a lot about Freddie, Queen and their stories, I generally think they deserve a better script; some characterisation was a bit offputting and chronology was all over the place. Having said that, I understand where some of those narrative choices come from, as scripts for mainstream movies require oversimplification of events, archetypes, and patterns. And quite frankly, I don’t think BoRhap differs any drastically from most modern biopics; it’s not a masterpiece, but - in my opinion - it’s also not bad overall. Regardless the flaws of the script, the movie still managed to emotionally affect a huge, if not major, portion of viewers, entertain and move them, and honestly? I think that was pretty much the point. Btw, there were some lines that I really loved, like “Puritans in public, perverts in private”, and I still think that their decision to cut from Live Aid performance to Ray Foster’s grim face during We Are the Champions was the funniest shit ever. XD Would BoRhap’s script benefit from sticking to historical accuracy? I’m gonna say yes, I think so - the scenes that were the closest to actual events are definitely the strongest - but this approach would require tons of changes, including narrowing down the narrative scope and probably the characters, too. Also, a lot of people keep forgetting that this is not an arthouse, niche film and therefore resorts to narrative and cinematic choice that compromise between satisfying the fans and the newbies; it’s meant to tell a (simple) story and entertain, not educate and provoke existential and philosophical debates. Still, I think the script could have been done a bit better, because some scenes  (the tour “Now I’m Here” montage) feel a bit...random?
Finally, the infamous editing. I totally agree that it was one of the most undeserving Academy Awards that year, because some scenes were simply atrocious, with their unmotivated and overly fast cuts and unreasonably ridiculous face that doesn’t fit the dialogue scenes, and those are honestly the worst when it comes to pacing and editing. I think the editing is the worst aspect of BoRhap; but even here, I could point at some examples of pretty amazing editing (Oscar-worthy? Not necessarily, but definitely very good); again, I’m gonna bring up Live Aid and “We Will Rock You” scenes, especially the latter, because less people talk about it. I already mentioned that it has some really nice camerawork AND colours, but also the editing is actually really cool, because it’s cut to the music! Which makes me think: “what a shame!”, because if they went with different editing choices, the movie would be affected in a positive way. The way we have it, it’s either a hit or miss (sadly, mostly miss), and the badly edited scenes are pretty striking, so the ones that are done nicely are unfortunately a wasted potential.
Okay, this is already waaay too long, so I’m just gonna finish with a few general remarks. Well, despite BoRhap’s flaws, I still like and enjoy it. With every screening slightly less, but enjoy it anyway. I don’t think any amount of discourse will ever take away my positive experiences and memories from seeing it twice in cinema. It sparked my previously dormant love for Queen and united me with some people in the fandom and in real life; making this movie made Brian and Roger happy; as a result, I like this movie. It brings back a lot of positive recollections, which sometimes is more important than critical discussions. And boy, do I adore those - I’m often critical and I adore analysing stuff academically; but I think that not all daily interactions require those and depending on who’s asking and what about, I’m capable of switching between the two options. If somebody asks me in 25 years whether I remember the times of BoRhap’s release, I’ll be far less likely to say “yeah, the editing sucked and writing was cringy, I remember the discourse on tumblr and instagram” than “Yes, I remember that chilly evening in December when I had a really fun time and ended up with 10 Queen songs stuck in my head”, because the latter is the experience I want to remember.
Thank you for this ask! Hope it wasn’t overly exhausting to read, I didn’t proofread this, sorry! xx
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gadgetsrevv · 5 years
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Rebekah Vardy-Coleen Rooney Instagram feud: Why the football wives are fighting
As Britain descends into an increasingly bleak political horror show, today the country is delivering on its most famous export: Shakespearean drama. On the morning of October 9, two famous wives of major football (i.e. soccer) players were embroiled in an epic feud that just so happens to be deliciously suited to the era of Instagram Stories and private accounts. It’s the kind of splashy kerfuffle that forces people who previously had zero knowledge of or interest in a group of people or perhaps an entire sport to eschew all their responsibilities and learn everything they possibly can about it all in the span of a few hours.
This particular English Renaissance play stars two women, Coleen Rooney and Rebekah Vardy (who goes by Becky), both wives of footballers who played for the England national team. Like many WAGs (an acronym for the wives and girlfriends of athletes), the two were friends, and Rooney had trusted Vardy enough to be included on her private Instagram account, where Rooney would post personal updates about her friends and family.
But according to an operatic tweet posted by Rooney on Wednesday morning, which is at once a brutal damnation of Vardy’s actions and a master class in scene-setting and plot building, Vardy was selling those private stories to the press. “For a few years now someone who I trusted to follow me on my personal Instagram account has been consistently informing the Sun newspaper of my private posts and stories,” it begins.
“After a long time of trying to figure out who it could be, for various reasons, I had a suspicion,” Rooney writes. Here’s where it gets good: “To try and prove this, I came up with an idea. I blocked everyone from viewing my Instagram stories except ONE account.”
Coleen Rooney in 2018.
Max Mumby/Indigo/Getty Images
Rooney then writes that, over the last five months, she posted a series of fake pieces of information about her life to see if they ended up in the Sun. They did: On August 15, the Sun published a story about Rooney and her husband traveling to Mexico to seek controversial gender selection treatment. On September 28, the paper published a story about Rooney possibly joining the BBC reality show Strictly Come Dancing; a third piece about a supposed flood at the Rooney’s Cheshire mansion was also published by the Sun. (All these stories published in the Sun have since been taken down.)
Rooney writes that it was difficult to remain silent and refrain from commenting when the false stories spread about her but that it ultimately helped her find the culprit.
“I have saved and screenshotted all the original [Instagram] stories which clearly show just one person has viewed them,” she writes.
“It’s……. Rebekah Vardy’s account.”
By the time Americans were starting to wake up, the news had lit up British media. That’s not just because the British press is among the thirstiest in the world. It’s because the story had everything: a Notes app-esque manifesto, the genius weaponization of social media, the demonization of a woman named Becky, the exposure of shady tabloid inner workings, and yes, two very rich women fighting with each other, one of whom is widely beloved among football fans for “standing by her man” (Rooney) and one of whom is seen as a fame-hungry money-grubber (that’d be Becky). The Rooney-Vardy feud lets us all feel the kind of vindication of knowing a maybe-bad person is an actually-bad person; it allows us to share in Rooney’s catharsis as she closes her explosive note with the absolute perfect kicker. It’s ……. really great gossip.
Who are Coleen Rooney and Becky Vardy?
It has not been nearly as fun of a day for Becky Vardy, of course. Shortly after Rooney’s post was made public, she posted her own statement to Instagram denying the allegations, claiming that other people had access to her Instagram account and if only Rooney had called her when she first suspected that Vardy was leaking stories, she could have changed her passwords. “I don’t need the money, what would I gain from selling stories on you?” she wrote. “I liked you a lot Coleen & I’m so upset that you have chosen to do this, especially when I’m heavily pregnant. I’m disgusted that I even have to deny this.” Vardy has also reportedly tasked lawyers to conduct a “forensic investigation” on her Instagram account to find out who has access to it.
But for many who have followed both Vardy and Rooney for years, the two statements were vindication that their opinions about each woman were correct all along. “Becky Vardy has always been shady,” says SB Nation soccer writer Kim McCauley. “It’s very obvious she wants to take down Coleen because Coleen has always been the media’s favorite WAG, who got all the best TV spots, and Becky wants to take her place.”
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Jamie and Becky Vardy in 2018.
Jan Kruger/Getty Images
“The Vardys are not nice people,” agrees Nicolle Zamora, who writes for the soccer site Unusual Efforts. She points to a series of racist statements both Becky and her husband Jamie Vardy have made in the past. Jamie has been caught on camera multiple times calling a person of Asian descent a racist slur; in 2014, Becky tweeted “Getting followed at 3am from work to your car by a weird black man has to be up there with one of the scariest moments ever!”
Becky in particular is also widely considered inappropriately fame-hungry — she was a cast member on the reality series I’m a Celebrity, Get Me Out of Here and regularly appears on talk shows like Loose Women, Good Morning Britain, and This Morning. Many have long suspected her of being the writer behind the Sun’s “Secret WAG” column, which covers football gossip from an anonymous WAG, which would solidify the link between Vardy and the Sun’s coverage of Rooney.
What adds insult to injury, Zamora adds, is that the Sun has a long and bitter history with the city of Liverpool, where both Coleen and her husband Wayne Rooney were born and raised (the Rooneys now live in the US, where Wayne plays for DC United). Since 1989, the people of Liverpool have boycotted the Sun for its false reporting on the horrific Hillsborough disaster, where 96 people were killed at an FA cup football game due to overcrowding inside the stadium.
Meanwhile, Coleen Rooney has long been royalty among football WAGs, once a part of the original queen WAG Victoria Beckham’s crew in the mid-aughts and now most known for being a mother and loyal wife during her husband’s various reported infidelities. People like her because, as London-based football fan Scott Perdue tells me over DM, she has a “humble background, stuck by her man, tries to stay out of the headlines.
“Coleen Rooney has absolutely bossed Rebekah Vardy,” he adds.
Why the Coleen Rooney-Becky Vardy feud is irresistible
But there is also something more universal going on with the Rooney-Vardy feud that’s pulling in even people totally unfamiliar with British WAG culture. Humans love stories about celebrities acting as investigative reporters of their own lives, and Rooney isn’t the first person to weaponize her social media accounts: Kim Kardashian has reportedly sent her friends fake photos of her newborn children to find out who is leaking information to the press. Fans, meanwhile, have started referring to Rooney as “Wagatha Christie” in admiration.
It might also simply be more banal than that. It’s refreshing, for once, to have a clear winner and a clear loser, to be able to root for one team without feeling sorry for the other. Ironically, this is also what can be so appealing about being a sports fan.
Charlotte Wilder of Sports Illustrated draws this parallel: “I’ve always said that sports are the greatest reality show. Even on reality TV, we assume that everything’s edited or manipulated. But you can’t have spoilers for a game, and there’s something really pure about that. And when the athletes’ lives mirror that unexpectedness, it’s thrilling to me.”
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Wayne, Coleen, and son Kai Rooney in 2013.
Matthew Peters/Manchester United via Getty Images
Often, when we see athletes’ or celebrities’ lives play out in the press or on social media, there’s a tendency to assume what we’re seeing is in some way fabricated. The Rooney-Vardy feud, meanwhile, feels pure in its messiness. “A lot of times these athletes are very calculated because they know people are paying attention,” Wilder says. “And when done well, it becomes a master class in public relations. With something like this, [Rooney] knows she’s bulletproof, so she can take a risk. You don’t do this unless you’re pretty sure it’s not gonna backfire.”
Ultimately, what we’re talking about is leaked personal interest stories about the lives of famous people. “It’s still fairly petty,” Wilder laughs. “It’s not that there’s some horrible crime at the center of this, so it makes it a little more harmless to enjoy something like this. If it were really ugly and messy I would feel sad, but at this point, we can enjoy it.”
All of which makes Coleen Rooney and Becky Vardy the perfect distraction from literally everything else happening in the UK right now: a feud so neat and perfect it can be tied up with a bow, a Twelfth Night-style comedy of errors that writes itself where the good guy gets all the faves and the bad guy gets canceled. If nothing else, it beats talking about Brexit.
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webanalytics · 6 years
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Unsexy Fundamentals Focus: User Experiences That Print Money
Like me, I'm sure you are working on complex challenges when it comes to data.
Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let's not forget the application of machine learning to every facet of your work.
It is genuinely fun to work on these opportunities. They’re difficult, and every step forward offers a renewed sense of excitement and inspiration.
Despite the joy in these high-level, forward-thinking initiatives, I've disciplined myself not to let the unsexy fundamentals go overlooked. I’m particularly vigilant about avoiding friction in the core systems that facilitate the flow of money into the company and beloved products out of it.
So today, that valuable reminder for you kicked off via a case study inspired by Condé Nast. To inspire, and jump-start, a change in your focus, we’ll also look at Heal, Facebook and prAna.
Before we proceed with the stories… The unsexy fundamentals in this post focus on user experience. If you are a reader of my newsletter, The Marketing < > Analytics Intersect, you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. The concept touches all facets of our professional universe.
Condé Nast | A Story of Unrequited Love.
Condé Nast is in a world of hurt, along with everyone else in the print business. In 2017, they've twice replaced the company's Chief Revenue Officer. They are pursuing a variety of digital experiments, and it remains unclear whether any of them will stick (unlike the New York Times, where new initiative such as "The Daily" podcast and T Brand Studio have proven overwhelmingly successful).
You might assume that Condé Nast, through these changes and new initiatives, would have solved the fundamental issue of subscriber retention.
Join me on that journey.
I love The New Yorker.
"Love" is an understatement. I ADORE The New Yorker magazine. I love David Remnick. And Amy Davidson and Sheelah Kolhatkar and John Cassidy and Jia Tolentino and… all of 'em. Hence, I'm proud to be a paying subscriber. The nourishment that your soul craves is in The New Yorker, and I encourage you to consider your own subscription.
As I almost exclusively read the articles online, I visited the website to switch to digital-only (from digital + print) when my subscription expired in October.
I recall this simple task posing a surprising challenge. I was busy, and ultimately, I gave up. Last week, in my guilt for reading articles online for free, I decided to try again.
The first step was to log into my New Yorker account.
I was already logged into the site and thus found this to be a bit of a nuisance. But, no biggie.
Post-login, I was taken to my profile page, where under the Edit button I received a lovely reminder of my tardiness.
[Full disclosure: The New Yorker, starting May 2017 had sent me at least 14 reminder letters via postal mail with a form to complete fill out and return with a check. I don't know who does this anymore, certainly not us. I want to add that I did not get a single reminder via email – with a direct link to renew. This despite the fact that The New Yorker has my email address, and it would be cheaper to send me 14 emails than printed letters. Clearly, the Department of Postal Mail is vigorous at Condé Nast.]
I clicked on Customer Care (but not before taking a tangent to explore what "Amazon Digital Subscriptions Manager" is, turns out to be the most expensive way to get a subscription to the magazine!).
Amazingly, I was asked to log in again, this time on a completely new domain.
It was a bit odd to see the captcha. I wonder just how many hackers are dying to access the Condé Nast subscription website to help process renewals!
Mildly irritated, I did as I was asked.
Once again, I was presented with a summary of my account, and I began scanning for my next action.
I simply wanted to change my subscription from digital + print to just digital, and to know what it will cost.
I scanned my options on the left navigation, with few promising options.
I give "Renew" a try.
Wrong choice.
My only choice was to up the game to two years.
I wondered what the Wired cross-sell says about New Yorker subscribers. Had it been tested?
I re-focused.
Next, I tried "Digital Access." It seemed to smell right.
Wrong choice again.
This just told me how to access the magazine anytime, anywhere! :)
Back to exploration mode.
(At this point, I was not irritated. I realized there was a lesson to be learned. So I began taking screenshots of this unnecessarily painful journey, wondering if any Condé Nast employee had ever tried to change their personal subscription.)
I revisited "Manage Your Subscription," to make the next best choice: "Adjust auto-renewal."
Right choice? No. Wrong again.
I didn't want to update my credit card.
This, I was forced to resort to the last bastion of the frustrated: "Subscription FAQs."
I hate FAQs; they are almost always useless. Will Condé Nast prove to be the one exception to the rule?
"How can I renew my New Yorker subscription," seemed somewhat promising. I dutifully choose "clicking here."
Wrong choice.
I was right back to where I started, amazed that this company is in so much trouble financially but won't offer someone desperate to pay them a seamless way to do so.
Left to the footer, I clicked "Subscribe." At that point, what did I have to lose?
This took me to a third site, where, finally I was able to choose a digital-only subscription!
No. Not really.
This is a "12 Weeks for $12" offer that only applied to new subscribers. This offered no path for an existing subscribers.
What was even more frustrating — massively so — is that there was also no answer to my other question: How much would a digital-only subscription cost?
In fact, on this subscription page (the one I linked to when recommending The New Yorker above), there is no way to determine how much The New Yorker costs per year.
Let me say that again. If you are trying to subscribe — new or returning — Condé Nast does not tell you the annual subscription cost!
#OMG
What kind of con are these people running?
This put me at my wit's end. I'd failed to give them my money.
I revisited the second site to select "Chat Now."
Having logged in three times, as indicated in the top-right corner, I am asked once again to supply my credentials.
I waited an eternity for the chat session to start, completely absent of any status indication (x minutes remaining, or you are 10th in the queue).
Bored, I jumped back to the other window to tinker.
That's where I noticed the suddenly appealing "Cancel" link. Click!
I found the three choices intriguing.
How many of those who visit the page to cancel their subscription would like to improve the experience? (It was also not clear what "experience" meant.)
I opted to "Reconsider and save $10," simply because I love The New Yorker, and I wasn't going to give up on them. I am going to subscribe no matter how inept Condé Nast is.
A friendly message informed me that I was to wait for an email containing my $10 discount.
Why do I have to wait, I wondered.
Did Condé Nast have so many employees that someone was going to review my "case history" and validate my worthiness for the $10 discount, which, let me remind you, they offered proactively?
Ding!
My chat window came alive. Hurrah!
No. Not really.
"Leah" seemed unfamiliar with the Condé Nast platform. She directed me to pages I couldn't see, and asked me to go sign up for an intro offer which I knew I wasn't allowed to get (that was clear in the legal terms on the page).
After not helping at all, I admired her chutzpah in asking if she can help me with anything else.
Frustrated, I choose "End Chat."
I decided to wait for my $10. I felt I'd earned it by now.
Now, it has been a couple weeks. Crickets from Condé Nast.
Since I still love The New Yorker, I'm considering a digital subscription under my wife's name. She'll get 12 weeks for $12, which is sad as I want to pay full price.
12 weeks into that subscription, perhaps I'll finally come to find the full annual fee.
Ensuring loyal customers are able to renew and modify their subscription is the most fundamental of functions. It is not revolutionary to say that you really don’t want friction there.
Condé Nast has analysts upon analysts upon analysts. They have a world of user experience experts. I am genuinely and absolutely confident that these 400 people are executing large complex projects to save Condé Nast from financial trouble. None of them though thinks that that starts with something simple and fundamental: Fixing renewals. Or, telling people what a subscription actually costs.
To say that this breaks my heart is an understatement of galactic proportions.
Up next, you.
Condé Nast is hardly alone. I highly recommend a close self-evaluation to ensure that this isn't true for you as well.
To inspire prompt action by you, let me share a few more UX examples that are super-close to the company making money (the thing they/you should positively nail).
Heal | A Story Unfulfilled Forms.
Heal has an irresistible value proposition: They’ll send a doctor to your house!
I’m blessed to have health insurance. Still going to a doctor is such a pain, and even with an appointment the doctor makes me wait. Heal it is.
I install the mobile app, and proceed to making my first appointment.
The very first thing I have to enter is my date of birth. Seems reasonable.
Here’s the screen I get…
What!
What is the reasonable number of times the Heal UX team thinks a human should be expected to click the little < button to get to their date of birth?
I won’t tell you how old I am (very!), it is a lot of back clicks for me. A lot.
I just gave up.
For this article I opened the app again. There has to be a (hidden) better way.
I tried to click on “January 2018” hoping it pops up a calendar. No dice. I then clicked on “Sun, Jan 7.” Nope. Nothing else seems clickable. Looking… Scanning… Then, I clicked on the little “2018” on the top left. I get a list of years, score! I scroll, scroll, scroll, I’m old, scroll, and find my year of birth.
Consider this: You are a startup trying to upend the existing insane healthcare system. Should you have a simpler way to fill out the date of birth? Unsexy fundamental.
In the month of December, when I needed an annual exam, I could not get the address field in the Heal app to get my home address in there. (Unsexy fundamental.) I had to make an appointment and drive to the doctor. Oh, the humanity!
Facebook | A Story of Unsent $100s.
The only way now to get to your followers on Facebook is to buy ads.
[Bonus read: Stop All Social Media Activity (Organic) | Solve For A Profitable Reality]
No problem. After I would post something I want my Facebook followers to see, I would click the blue Boost button and pay Facebook $100. That seemed to solve the Reach problem.
Then one day a little while back I’m greeted with a new button: Boost Unavailable.
I have 45k followers on Facebook, without boost I get just 4k.
So I want this problem fixed. I want to give Facebook my $100. Except. Boost Unavailable.
When I click on that button, I get this, to me, confusing message.
A long time ago I had a personal page on Facebook. A couple years ago they informed me that I was not a person, I was a brand and forced me to change that page to “brand page.” I lost all my connections, and got followers instead.
Now, I don’t know what to do with this message. This account is all I have.
I click on Manage Page Roles, to see what my choices are…
I have to admit I am lost.
I am confident someone at Facebook understands what is going on, they even understand every option in the 19 choices in the left nav. Sadly, I don’t. The end result is that I can’t give Facebook my $100 and get my posts boosted.
As you might have heard, Facebook is just fine without my $100 every other week. They are clearing $10 bil a quarter. Still, an example of an unsexy fundamental that their user experience team could consider solving for.
prAna | A Story of Unfiltered Sadness.
I appreciate the opportunity to support businesses that solve for fair trade, green and sustainable business practices. If their products last forever, even better as I have to buy a lot less over time.
prAna is a good example of such a company. I also admire their brand building efforts – from the logo to the shipping envelopes.
I can’t afford their clothes at full price, but can’t resist looking at the men’s sale section when I need something.
Filters are your BFF when you are in environments with lots of choice. You can quickly go from being overwhelmed to narrow focus.
prAna’s site has loads of filtering choices: Gender, size, activity (yoga, hiking…), fit (slim, fitted), inseam, color, fabric (fair trade, HeiQ…), performance (PFC Free DWR, quick dry…), rating, silhouette (button down shirt, flannel, that’s it, really!), country of origin.
Guess what’s missing?
Imagine you have go trawl through hundreds of items on sale for clothing you need. What is the first thing you want to filter by?
Think.
Yes! Type of clothing.
Pants. T-Shirts. Jackets. Shorts.
That is the one filter prAna does not provide. Unsexy fundamental.
Even with the other 9 filters, it is hard to quickly find what I’m looking for.
#arrrhhh
I have received 7 emails in the last handful of weeks from them with this subject line: “40% Off: End of Season Sale – Your Favorite Looks are Going Fast – Don’t Miss Out.” I wonder how long it will take the User Experience experts at prAna to figure out why the conversion rate is zero percent.
If the UX experts shop on the site, they’ll find these unsexy fundamental issues everywhere.
The most common reason I return pants are that they are not long enough. Pants with 34” inseam fit me.
I was looking for new pair of travel pants. The Calculus Pants look like they could do the job.
Two weird things.
No waist size. I can take a gamble on M, but length is not a gamble I’m willing to take. I scroll around a bit. Nothing.
I click on “Size & Fit Guide,” in case it specifies something for these pants.
I get the generic guide. It is helpful in that it confirms that I need “Long Inseam.”
Except. That information is not on the Calculus pants page.
Scroll up. Scroll down. Scroll around. Switch to mobile site, because why not. Nope. Nothing.
Perhaps these pants don’t come in the three choices (Short, Regular and Long). But at least tell me what the inseam size the Calculus pants are! Unsexy fundamental.
prAna charges $8 for returns, for any reason. That is a lot. Hence… No pants for me.
[For prAna’s UX team, possible inspiration: Patagonia’s men’s sale page]
Bottom-line | Recommendations.
Unsexy fundamentals are very sexy. I recommend two actions on your part:
1. Create a dedicated (small) team to obsess continuously about the most fundamental functions. Ensure that you have a special rewards mechanism in place for them (like every other company out there you currently only reward people who work on shiny object projects).
The team’s work will start with the fundamentals closest to your core transactions. Cart and checkout for digital; cashier experience in your store. Build from there.
2. Create incentives for your employees to be secret shoppers. In fact, ask your CEO to try and do business with your company. The frustration she/he/they feel will drive amazing impact (on User happiness and company profit).
Sure, it will delay your multi-channel attribution predictive analytics powered single source of the truth initiative, but it'll be worth it.
2018: the year of doing the unsexy fundamentals well!
As always, it is your turn now.
Do you have a program/team in place to focus on unsexy fundamentals? What currently stands in the way of your company obsessing about ensuring all pathways to making money have been smoothed over? What is the primary mechanism in helping you figure out what unsexy fundamentals are broken? Do you have an example of a user experience, any mobile app or site, that is persistently frustrating?
Please add your insights, stories, frustrations, and wonderful accomplishments via comments below.
Thank you.
Bonus | Read: More examples and lessons in UX/Design, from HTC, United and Patagonia: Suck Less | A Plea For User-Centric Design: Powered By You
Bonus | Process to Implement: Heuristic Evaluations
Unsexy Fundamentals Focus: User Experiences That Print Money is a post from: Occam's Razor by Avinash Kaushik
from Occam's Razor by Avinash Kaushik http://ift.tt/2CNwlFR #Digital #Analytics #Website
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minnievirizarry · 6 years
Text
How to Do Guest Posting | High Value Traffic and Authority
A lot of Ninja Outreach subscribers ask: how can you use Ninja Outreach for content marketing?
One of our favorite answers to that? Guest posting.
You see, guest posting is one of the fastest, most low-cost methods of content marketing.
Neil Patel has called it the best inbound marketing strategy.
Brian Harris from VideoFruit received over 1.7k visits and over 200 subscribers (a 12% overall conversion rate) from a single guest post on OKdork.
And even in my case, a single guest post I published on a high-ranking website brought Ninja Outreach more than two dozen app signups, hundreds of visitors, and a conversion rate twice as high as our norm.
Below is a screenshot of all referral traffic our guest posts have sent us so far.
As you can see, with over 6k visits, guest blogging is our third highest source of referral traffic to date.
And all that came from only around 10 guest posts.
Imagine if you could scale that up even further?
That’s where Ninja Outreach shines.
It helps you scale up your guest posting campaigns by streamlining the process of researching for prospects, managing prospect lists, and tracking all your email outreach.
Now let’s show you how that’s done in the tool with an in-depth walkthrough.
Prospecting for Guest Post Opportunity
The NinjaOutreach Promotions tab is the best place to start looking for prospects to promote your business to.
Say you’re selling an anti-aging eye cream product and are looking to get more traffic to your site via guest posts.
Go to Prospecting > Promotions and use the keyword, “skin care blogs.”
Why?
Skin care blogs with an audience of skin care aficionados are the best type of traffic to attract since they would also be the most likely to be interested in an anti-aging eye cream product.
Another tip:
To find more prospects, use broader, niche-based keywords such as “beauty blogs” or “skin care bloggers” instead of something so specific like “anti-aging cream.”
Using tags and filters to narrow your search
When prospecting, you need to filter out certain items so you can refine your search results.
Enter Ninja Outreach and tags and advanced filters.
Underneath the search menu are several filters to help produce more relevant results.
If you click “Blogger,” for example, Ninja Outreach will include results that specifically have the word “blogger,” “blog,” or “blogging” on the site’s bio page.
Since you’re targeting beauty bloggers, click “Include.”
On the other hand, if you click “Exclude” Company, Ninja Outreach will not include any pages that have “company,” “companies,” or “agency” on their bio page.
There are also Advanced Filters to narrow results by location, page and domain type, SEO, and social media metrics.
For your guest posting campaign, you’ll want to connect with bloggers who’ve been in the space for some time and have decent social media engagement.
So, set the domain authority (DA) to a minimum of 25, and social media shares per post to a minimum of 1k.
Note - all filters should be considered in the context of how many results you’re getting i.e if you aren’t getting a lot of results for a particular keyword you might want to loosen up the filters.
To make sure you can reach out to your prospects faster, narrow your results to display only the prospects with available contact info.
And, in case you’re wondering—yes, you can use advanced search operators in NinjaOutreach.
For example, you can try these to look for guest post opportunities:
[Your-Topic] inurl:/guest-post/
[Your-Topic] inurl:category/guest-post/
[Your-Topic] intitle:guest post
Then, replace the keywords in bold above with these variations below:
guest post
guest-post
guest posts
guest-posts
write-for-us
write for us
guest post guidelines
guest-post-guidelines
guest contributor
guest-contributor
Social Influencers
Our Social Influencers prospecting engine crawls Twitter and Instagram data. So, it’s best used for finding social media influencer profiles on social media.
Just go to Prospecting > Social Influencers, type your keyword, use the necessary tags and filters, then hit Search.
Note that you can also sort results according to name, location, and number of followers.
You can play around with your keywords and filters until you’ve identified the influencer bloggers you want to reach out to.
Adding Prospects
Once you’re done searching, you need to save your prospects into an outreach list.
To do that, just click the plus sign close to your target prospect’s card.
To instantly save all results into your list, click Save All. And if you want to bulk save multiple (but not all) prospects, tick the checkbox in the far left corner of each prospect card.
You’ll then be prompted to save your chosen prospect/s into a list.
If you’re creating the list for the first time, just create a new list name and hit Save.
If you’re adding prospects to an existing list, just choose which one from the dropdown menu and hit Save.
If you’re going to create a new list, just enter the name for your new list in the input field beside the dropdown.
Below, I chose my test list of beauty bloggers “Anti Aging Cream Prospects.”
Just hit Save, and you’re done adding prospects to your list.
Crafting Your Guest Post Pitch
Ninja Outreach has a ready-made template for most scenarios, guest posting included.
For starters go to Outreach > Templates to see our preliminary list of template examples.
Here’s one example of our basic Interview/Podcast Request templates.
For even more pre-written templates, go to Create Template.
Once you see the popup, click Load a Pre-Written Template and choose which template fits your purpose from the dropdown.
Of course, you can also choose to forego the pre-written templates and just type up your own from scratch.
Tutorial on creating custom templates
After that, just fill up the rest of the required information.
Finally, at the bottom of the Create New Template popup, you can choose to track certain analytics of your email, such as open and click rate.
If you click Make CAN-SPAM Compliant, you’ll get a pop-up that will require you to input unsubscribe information.
When you’re done preparing your template, just click Save!
To start setting up your campaigns, integrate your email with NinjaOutreach, then read the rest of these quick tutorials on:
How to install and use the NinjaOutreach Chrome extension
How to send automated emails and followups
How to send through contact forms
How to manage your campaigns
Viewing Your Campaign Summary
So, you’ve launched your first guest posting campaign.
What next?
You’d probably want to monitor this campaign, of course.
To view a summary of data about your ongoing campaign, click Outreach Mode.
Active Campaigns displays all your currently active campaigns. This gives you an overview of where you’re at with each campaign, such as:
How many emails you’ve sent per day
How many prospects you’ve reached in your overall list so far
How you’re progressing; if you’re in the main, first follow-up, or second follow-up stage
Etc
The pause button lets you pause any active campaign, while the play button enables you to resume.
Once your campaign is done, it will go under the Archived Campaigns section.
Viewing Campaign Results
Finally, your guest posting campaign is done, and you want to see the results.
Maybe you’re interested in seeing your success rate; perhaps you want to make a case study about it.
Whatever the case, you can go to Outreach > Inbox Mode, then choose the prospect list you want to review.
Alternatively, you can go to the upper left corner of the app and click Notifications.
Here, you’ll see drop-down alerts of all the activities in your campaign.
You’ll get notifications on things such as:
Emails sent
Replies found
Followups
Dues
Etc
Managing Blogger Relationship Labels
When managing your prospects, you need to have some way to quickly identify them with once they reply and start a conversation with you.
That’s where NinjaOutreach’s Relationship labels come in.
You can choose from preset Relationship labels, such as if a prospect has agreed to your guest post request or has left a comment on your blog.
Alternatively, you can manually add your own relationship label if you can’t find what you need in the presets.
For example, once you go through notifications of your campaign results, you may see one of the beauty bloggers you contacted has replied with a message like this:
You can now add a custom label like: “Blogger agreed to set up a call for further discussion.”
As your conversation progresses, you can update these labels to reflect the development in your relationship.
For example, once beauty blogger finally agrees to let you guest post...
You can now update your relationship label with the Ninja Outreach preset, “Blogger agreed to publish guest post.”
Then, once published, update your relationship label with “Blogger published guest post.”
To bulk edit the data on your prospects, go to Lists > Lists of Prospects and choose your target list.
This will load all your prospects in that list. Just choose which ones you’d like to build edit, then check the boxes at the far left side of each prospect card.
For example, if you want to change the relationship label of several prospects from nothing to “Contact with Blogger - Emailed,” just click the side boxes on each of the prospects’ cards, click the edit button.
You’ll see a popup and from this, you’ll see the things you can edit in bulk.
Choose relationships and the right label from the dropdown.
Tutorial on managing your prospect relationships and history.
The relationship labeling feature is handy because it lets you view a summary of all your prospect interactions as you go along.
From there you can see the dates, frequency, and nature of the interactions you’ve had.
Knowing all this makes for better analytics, more personalized conversations and, frankly, helps avoid embarrassing miscommunication.
Imagine if you mistakenly send the same outreach email to the same blogger who already published your guest post.
You could get lucky and they may be cool about it, but some might take offense.
You may even get a reply like this:
Embarrassing fail, right?
An interaction like that could probably cost you some goodwill points with your prospect.
But with Ninja Outreach relationship labeling, you can keep things like this on track.
So the next time you reach out to this prospect, you can refer to your history, such as the guest post of yours that they published.
As you can see, this time, you’re not reaching out to your prospect as a complete stranger (or dunce).
You’re someone that they’ve already had a productive collaboration with before!
As they say in the marketing world, warm leads always convert better.
Finally, there are several terms you will encounter as you use the tool.
Below are their definitions, which you should remember when analyzing Ninja Outreach metrics:
Replies - prospects who replied to your email
Follow-up due - prospects who have not replied after 3,7,14 days of receiving your first outreach email
Clicked a link - prospects who clicked any link in your email
Never Opened - prospects who haven’t opened your email
Never Replied - prospects who haven’t replied to any of your emails
Not Contacted - prospects you haven’t contacted yet
Opened an email - prospects who opened an email
Sent Messages - prospects who were sent an email
Any questions?
So, there you have it! Hope this helped you understand how you can use our tool for your next guest posting campaign.
If there’s anything else you still need help with, feel free to reach out to us.
Our Customer Support Ninjas are always ready to assist you!
The post How to Do Guest Posting | High Value Traffic and Authority appeared first on NinjaOutreach.
from SM Tips By Minnie https://ninjaoutreach.com/how-to-do-guest-posting/
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robertrluc85 · 7 years
Text
How to Grow a Large YouTube Channel – Adam Ali
Could your YouTube channel use a jump start?
Ready to take your YouTube content to the next level?
In this week’s episode, I’m on the line with Adam Ali, a brand marketer living in Toronto, Ontario, Canada. His passion lies in motivating others to reach their personal best. He’s the founder of iWontLose.com, a brand with the sole purpose of inspiring and motivating the masses.
Listen to This Episode
Adam built his brand through motivational videos posted on YouTube and, as a result, he has been featured on major outlets like NBA TV, CBC Television, CP24 and many other media platforms. Now, runs a digital marketing agency called IWLagency where he helps online influencers and brands raise their social presence online by using social media strategically. One of his main platforms of focus is YouTube.
Adam and I connected in St. Maarten earlier this year, and I knew right away that I wanted to bring him on the show to talk about growing a YouTube channel.
Adam’s Story
Adam Ali
Adam describes himself pre-iWon’tLose.com as just an average personal trainer working in a gym. But got tired of that and felt that he wanted more out of life.
He used to go to YouTube for workout and motivational videos, and eventually he started thinking that he could make videos, too.
But Adam didn’t want just any old YouTube fitness video. He wanted to tell stories. So working with a producer, he put together a really cool four-part story as his very first video. It was high quality, even cinematic, and it featured Adam working out without being a typical “let’s focus on our chest muscles today” video.
The storyline showed him waking up around 4:00 or 5:00am to go for a morning run. It showed his dedication to starting the day with a workout. It also had what Adam describes as “crazy music” that was full of energy. The music really pushed the story and got people pumped up and inspired.
Motivation Fitness Training Part 1
That first video went really well, so Adam kept making content.
His third video went viral. Adam narrated and poured his heart out, which resonated with a lot of people. It’s still biggest video he’s ever produced.
It was called “Dear Hard Work,” and it was basically a letter to the concept of Hard Work. In the video, Adam says that he’s been afraid of hard work, but it really is a good thing because it leads to progress, gains, and results.
Dear Hard Work
This video resonated so powerfully with his audience that he started getting sponsorships from other fitness brands.
Adam wanted to top that third video to close out the four-part series. So he decided to climb Mount Kilimanjaro. He had never climbed anything before, and he says he didn’t even really train. He describes the experience as the hardest thing he has ever done.
For me, the take-home message here is about creativity: Adam didn’t just do what everyone else was doing. He saw what was going on, what was popular, and put his own spin on it. How can you apply that to what you are doing?
There’s nothing wrong with “how to get abs” videos, but the key is to pay attention to what people are looking for. You can be as creative as you want, but it won’t matter if people aren’t looking for what you’re making.
You’ve got to create content that people are seeking. Don’t do it just because it feels good to you. You have to fill a void. We’ll come back to this point later.
In 2012-13, Adam met his wife Latoya. She had a comedy channel on YouTube – LatoyaForever – and Adam saw opportunities to scale it.
Latoya Forever
He wanted to fuse her comedy and his fitness, so he reached out to Latoya with a crazy idea: do a video of Adam training Latoya, with her doing “all this wonky stuff.”
People still love that video! It really helped build her channel. Adam says that he learned a lot from growing her account.
Adam’s initial goal was to make Latoya’s channel sustainable so that she could quit her retail job. It’s always hard to leave a stable job and take that risk. But Adam pushed her and she pushed herself, and by the end of 2013, she made the leap.
At the time, she had about 300,000 subscribers. Now, she has over a million.
Around the same time, Latoya wanted to move to L.A., so Adam left his job at a not-for-profit and they drove from Toronto to L.A.
They had been there for 3 or 4 months when they found out they were expecting a baby. That changed everything (but in a good way!). They moved back to Toronto.
The moment she knew she was pregnant, Latoya started documenting her journey as a mother. She and Adam started another channel for this content: Latoya’s Life.
Latoya's Life
For a while, they were focusing on that family channel because they were seeing a lot more engagement there. People were sharing stories and giving advice. Vlogging was fairly new at the time, so it felt like a whole new world.
They parked Latoya’s first channel for about a year. She just didn’t feel like being goofy and funny anymore. However, after a year, Adam pushed her to revisit it.
Once they started focusing on that channel, they gained 700,000 subscribers in a year. Latoya was able to find the content that really resonated with her, that she was comfortable making in her new role as a mom.
Starting Out On YouTube
I wanted to get Adam’s advice for those just starting out on YouTube.
He says that the most important thing is to be a YouTube viewer FIRST. See what other people are doing. Live on the trending page and see what’s going on.
Be courageous and press publish
It’s okay to look at other people and see how they are doing what they do. Stay plugged in to what’s happening in the community. It sparks ideas, for content, ways of editing, and delivery.
Bottom line: you’ve got to be a passionate viewer first if you really want to be a great YouTuber.
Once you are ready to publish content, it’s important to take that leap. You just have to be courageous and press publish.
Then, tweak as you go. There’s no such thing as perfect, so just keep going. Part of the process is creating content from where you are, and trusting that you’ll get better as time goes on.
Okay, great! You’ve arrived. You are watching and learning, and you took that leap to press publish on your first video. Now what?
Adam has a few tips:
1. Consistent Content
Consistent content
Decide to give yourself a year of consistent content upload before you give up. At the start, it can feel like you’re not getting any traction, but these things take time.
Come up with a schedule that is right for you. It needs to be something you can actually keep to with your other responsibilities.
Then, once you’re comfortable with that, you can think about adding an extra day.
Be consistent with the day: teach people when to expect your content and get them into a routine.
It really takes time, especially now that the platform is so saturated. But if you’re consistent, YouTube will favor you in the algorithm.
You need to focus on longevity. It’s so easy to get burnt out.
Back in 2012-13, Adam was publishing on Latoya’s main channel about twice a week. Lots of experts say it should be three times a week, because that’s what the YouTube algorithms favor.
But we’re humans, not robots. There’s no point posting that often if it’ll just burn you out.
2. Foster a community.
Foster a community
Make people feel something or your time on YouTube will be short. If you really connect with people, they will champion your content.
Once you have that community, throw it back at them. Ask for advice and comments.
Latoya has been really successful in creating a community of passionate, opinionated people who want to dissect everything every chance they have. And that’s great!
Here are some ways that Adam and Latoya build and connect with their community:
Feature a male and female viewer every week. They call this “Viewer of the Week”. People submit their photos via an app, and then Latoya and Adam acknowledge them in the video. This is a big thrill for people, since they’re getting seen by 100,000+ viewers per video.
Respond to at least 40 to 50 comments on every video. At this point, they get 500-1500 comments per video on average. It take a lot of time, but it’s important to acknowledge your audience. Lots of YouTubers don’t do this – they publish the content and then they’re gone. But the audience wants interaction!
Screenshot favorite comments and show them in the video. This is the “Comment of the Week,” and it’s another great way to acknowledge your audience and make them feel special. .
Giveaways and contests. Throw it back into the comments and ask for input from your viewers. Adam and Latoya will do things like, “Tell us the funniest joke pertaining to the vlog or this topic,” and then do a giveaway for the best ones. It’s all about involving the audience.
Engage them in a non-spammy way. You will have to find that balance. It’s a fine line between engaging and annoying. Also, people can tell if it isn’t coming from an authentic place. They’ll see right through anything you’re doing just because you want more subscribers.
Driving Traffic
So how did Adam and Latoya get their channel to a million subscribers?
Create content that people care about
They started by creating content that people care about. You do that by looking for what people are searching. See what videos are trending.
Then, take those topics and incorporate them into the video. When you do that successfully, it brings a whole new stream of traffic from places you never even expected.
Talk about things that matter to people. Use what YouTube gives you: write the perfect title that sparks interest. Write good descriptions. The YouTube system is designed to get your content discovered via search.
Throw the word YOU in the title – “What do YOU think of X?” It makes people want to click because they want to answer the question.
Understand the YouTube algorithm. Use the right keywords, and look at what’s trending. If “Trump” is trending, and you incorporate Trump into your content and your description, then people are much more likely to find you.
Create content around tags and challenges. Spin what’s trending in a way that’s authentic to you.
Remember that the reason it’s trending is because people care about it right now. And that’s how you’ll get discovered.
YouTube used to be all about subscribers. If you had lots of subscribers, you’d get lots of view. Now, they don’t care as much about subscribers, but they do care about content.
Just because you have a million subscribers doesn’t mean you’re going to get lots of views. YouTube wants to be able to push your content to certain places, so it’s all about content now.
It’s important to understand that there are three layers of subscribers:
First, they hit the subscribe button.
Then, they hit the bell to say, “Please notify me.”
But then, they have to actually turn on notifications to be pinged when you upload a video. They have to click “always” in notification settings, and lots of people don’t do that.
Subscriber counts are metrics for brands, and that’s about the only reason they matter now.
If you’re just starting out, this should be very encouraging! You used to be a disadvantage if you didn’t have many subscribers. Now, you’re getting equal treatment from the algorithm. It’s a more efficient system for all users.
Social Media Strategy
Social Media Strategy
Adam has had a lot of success with social media, so I wanted him to talk a little bit about his strategies for using other platforms to drive traffic to YouTube.
He says it’s important for him to have a social media strategy that funnels everything back to YouTube. Why? Because that’s ultimately where they generate income, not just through AdSense but also through brands that they work with.
So every time they create a video on YouTube, they also create supporting content for all of the social platforms:
On Snapchat, they’ll let everyone know that there’s something coming out, and give a specific time. This is a teaser.
Then, they come back when it’s uploaded and let people know that they just dropped the video.
On Instagram, they do the same thing with their story.
Sometimes, they’ll also do a teaser video on the feed. They take their favorite parts and create a shorter video. The trick is to make it irresistible. Make people want to click and go there.
On Facebook, they’ll post the video snippet natively. Just a YouTube link won’t do it, since YouTube and Facebook are direct competitors. Facebook really favors native uploads.
Adam Ali Facebook Page
More recently, they have started posting the entire video on Facebook. They started doing this about six weeks ago.
At first, that sounds counter-intuitive, because the strategy is usually to drive people back to YouTube. Why go to YouTube if the whole video is on Facebook?
But Adam looked at the analytics, and only about 1% of their views come from Facebook clicks. At that level, it doesn’t really matter if it funnels to YouTube.
He’s also trying a new strategy, although he’s not 100% sure that this works. To avoid punishment by the Facebook algorithm for linking to YouTube, Adam uses a bitly link in the captions of the videos. Sometimes they also paste a bitly link in the comments.
There’s some research suggesting that bitly links and link shorteners get suppressed on Facebook, too, but it’s always worth trying out a new tactic!
They also use Keek.com, which allows you to upload 36-second videos. This platform is not as cool anymore, but they have a big following there, so they keep it going.
On Twitter, definitely upload a teaser instead of just a link. We all know that video converts better than text.
Final Tips
Reach out and Collaborate
Adam recommends that you reach out and start collaborating in meaningful ways. That will help you grow. YouTube is such a community of creators. Build friendships and connect with those creators in order to keep growing.
If you want to know more about what Adam is up to, you can find him on the I Won’t Lose website.
He’s also on the I Won’t Lose YouTube channel.
And you can follow I Won’t Lose on social media, too:
Facebook
Twitter
Instagram
Finally, you can check out Latoya’s channel.
Resources Mentioned
I Won't Lose Pages:
I Won’t Lose website
I Won’t Lose YouTube channel
Facebook page
Twitter
Instagram
Latoya’s Life
LatoyaForever
Videos mentioned:
First video – Motivation Fitness Training Part 1
Dear Hard Work
Infographic
How to Grow a Large YouTube Channel – Adam Ali
The post How to Grow a Large YouTube Channel – Adam Ali appeared first on Become A Blogger by Leslie Samuel.
from SEO and SM Tips https://www.becomeablogger.com/25545/grow-your-youtube-channel/
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cherylxsmith · 7 years
Text
How to Grow a Large YouTube Channel – Adam Ali
Could your YouTube channel use a jump start?
Ready to take your YouTube content to the next level?
In this week’s episode, I’m on the line with Adam Ali, a brand marketer living in Toronto, Ontario, Canada. His passion lies in motivating others to reach their personal best. He’s the founder of iWontLose.com, a brand with the sole purpose of inspiring and motivating the masses.
Listen to This Episode
Adam built his brand through motivational videos posted on YouTube and, as a result, he has been featured on major outlets like NBA TV, CBC Television, CP24 and many other media platforms. Now, runs a digital marketing agency called IWLagency where he helps online influencers and brands raise their social presence online by using social media strategically. One of his main platforms of focus is YouTube.
Adam and I connected in St. Maarten earlier this year, and I knew right away that I wanted to bring him on the show to talk about growing a YouTube channel.
Adam’s Story
Adam Ali
Adam describes himself pre-iWon’tLose.com as just an average personal trainer working in a gym. But got tired of that and felt that he wanted more out of life.
He used to go to YouTube for workout and motivational videos, and eventually he started thinking that he could make videos, too.
But Adam didn’t want just any old YouTube fitness video. He wanted to tell stories. So working with a producer, he put together a really cool four-part story as his very first video. It was high quality, even cinematic, and it featured Adam working out without being a typical “let’s focus on our chest muscles today” video.
The storyline showed him waking up around 4:00 or 5:00am to go for a morning run. It showed his dedication to starting the day with a workout. It also had what Adam describes as “crazy music” that was full of energy. The music really pushed the story and got people pumped up and inspired.
Motivation Fitness Training Part 1
That first video went really well, so Adam kept making content.
His third video went viral. Adam narrated and poured his heart out, which resonated with a lot of people. It’s still biggest video he’s ever produced.
It was called “Dear Hard Work,” and it was basically a letter to the concept of Hard Work. In the video, Adam says that he’s been afraid of hard work, but it really is a good thing because it leads to progress, gains, and results.
Dear Hard Work
This video resonated so powerfully with his audience that he started getting sponsorships from other fitness brands.
Adam wanted to top that third video to close out the four-part series. So he decided to climb Mount Kilimanjaro. He had never climbed anything before, and he says he didn’t even really train. He describes the experience as the hardest thing he has ever done.
For me, the take-home message here is about creativity: Adam didn’t just do what everyone else was doing. He saw what was going on, what was popular, and put his own spin on it. How can you apply that to what you are doing?
There’s nothing wrong with “how to get abs” videos, but the key is to pay attention to what people are looking for. You can be as creative as you want, but it won’t matter if people aren’t looking for what you’re making.
You’ve got to create content that people are seeking. Don’t do it just because it feels good to you. You have to fill a void. We’ll come back to this point later.
In 2012-13, Adam met his wife Latoya. She had a comedy channel on YouTube – LatoyaForever – and Adam saw opportunities to scale it.
Latoya Forever
He wanted to fuse her comedy and his fitness, so he reached out to Latoya with a crazy idea: do a video of Adam training Latoya, with her doing “all this wonky stuff.”
People still love that video! It really helped build her channel. Adam says that he learned a lot from growing her account.
Adam’s initial goal was to make Latoya’s channel sustainable so that she could quit her retail job. It’s always hard to leave a stable job and take that risk. But Adam pushed her and she pushed herself, and by the end of 2013, she made the leap.
At the time, she had about 300,000 subscribers. Now, she has over a million.
Around the same time, Latoya wanted to move to L.A., so Adam left his job at a not-for-profit and they drove from Toronto to L.A.
They had been there for 3 or 4 months when they found out they were expecting a baby. That changed everything (but in a good way!). They moved back to Toronto.
The moment she knew she was pregnant, Latoya started documenting her journey as a mother. She and Adam started another channel for this content: Latoya’s Life.
Latoya's Life
For a while, they were focusing on that family channel because they were seeing a lot more engagement there. People were sharing stories and giving advice. Vlogging was fairly new at the time, so it felt like a whole new world.
They parked Latoya’s first channel for about a year. She just didn’t feel like being goofy and funny anymore. However, after a year, Adam pushed her to revisit it.
Once they started focusing on that channel, they gained 700,000 subscribers in a year. Latoya was able to find the content that really resonated with her, that she was comfortable making in her new role as a mom.
Starting Out On YouTube
I wanted to get Adam’s advice for those just starting out on YouTube.
He says that the most important thing is to be a YouTube viewer FIRST. See what other people are doing. Live on the trending page and see what’s going on.
Be courageous and press publish
It’s okay to look at other people and see how they are doing what they do. Stay plugged in to what’s happening in the community. It sparks ideas, for content, ways of editing, and delivery.
Bottom line: you’ve got to be a passionate viewer first if you really want to be a great YouTuber.
Once you are ready to publish content, it’s important to take that leap. You just have to be courageous and press publish.
Then, tweak as you go. There’s no such thing as perfect, so just keep going. Part of the process is creating content from where you are, and trusting that you’ll get better as time goes on.
Okay, great! You’ve arrived. You are watching and learning, and you took that leap to press publish on your first video. Now what?
Adam has a few tips:
1. Consistent Content
Consistent content
Decide to give yourself a year of consistent content upload before you give up. At the start, it can feel like you’re not getting any traction, but these things take time.
Come up with a schedule that is right for you. It needs to be something you can actually keep to with your other responsibilities.
Then, once you’re comfortable with that, you can think about adding an extra day.
Be consistent with the day: teach people when to expect your content and get them into a routine.
It really takes time, especially now that the platform is so saturated. But if you’re consistent, YouTube will favor you in the algorithm.
You need to focus on longevity. It’s so easy to get burnt out.
Back in 2012-13, Adam was publishing on Latoya’s main channel about twice a week. Lots of experts say it should be three times a week, because that’s what the YouTube algorithms favor.
But we’re humans, not robots. There’s no point posting that often if it’ll just burn you out.
2. Foster a community.
Foster a community
Make people feel something or your time on YouTube will be short. If you really connect with people, they will champion your content.
Once you have that community, throw it back at them. Ask for advice and comments.
Latoya has been really successful in creating a community of passionate, opinionated people who want to dissect everything every chance they have. And that’s great!
Here are some ways that Adam and Latoya build and connect with their community:
Feature a male and female viewer every week. They call this “Viewer of the Week”. People submit their photos via an app, and then Latoya and Adam acknowledge them in the video. This is a big thrill for people, since they’re getting seen by 100,000+ viewers per video.
Respond to at least 40 to 50 comments on every video. At this point, they get 500-1500 comments per video on average. It take a lot of time, but it’s important to acknowledge your audience. Lots of YouTubers don’t do this – they publish the content and then they’re gone. But the audience wants interaction!
Screenshot favorite comments and show them in the video. This is the “Comment of the Week,” and it’s another great way to acknowledge your audience and make them feel special. .
Giveaways and contests. Throw it back into the comments and ask for input from your viewers. Adam and Latoya will do things like, “Tell us the funniest joke pertaining to the vlog or this topic,” and then do a giveaway for the best ones. It’s all about involving the audience.
Engage them in a non-spammy way. You will have to find that balance. It’s a fine line between engaging and annoying. Also, people can tell if it isn’t coming from an authentic place. They’ll see right through anything you’re doing just because you want more subscribers.
Driving Traffic
So how did Adam and Latoya get their channel to a million subscribers?
Create content that people care about
They started by creating content that people care about. You do that by looking for what people are searching. See what videos are trending.
Then, take those topics and incorporate them into the video. When you do that successfully, it brings a whole new stream of traffic from places you never even expected.
Talk about things that matter to people. Use what YouTube gives you: write the perfect title that sparks interest. Write good descriptions. The YouTube system is designed to get your content discovered via search.
Throw the word YOU in the title – “What do YOU think of X?” It makes people want to click because they want to answer the question.
Understand the YouTube algorithm. Use the right keywords, and look at what’s trending. If “Trump” is trending, and you incorporate Trump into your content and your description, then people are much more likely to find you.
Create content around tags and challenges. Spin what’s trending in a way that’s authentic to you.
Remember that the reason it’s trending is because people care about it right now. And that’s how you’ll get discovered.
YouTube used to be all about subscribers. If you had lots of subscribers, you’d get lots of view. Now, they don’t care as much about subscribers, but they do care about content.
Just because you have a million subscribers doesn’t mean you’re going to get lots of views. YouTube wants to be able to push your content to certain places, so it’s all about content now.
It’s important to understand that there are three layers of subscribers:
First, they hit the subscribe button.
Then, they hit the bell to say, “Please notify me.”
But then, they have to actually turn on notifications to be pinged when you upload a video. They have to click “always” in notification settings, and lots of people don’t do that.
Subscriber counts are metrics for brands, and that’s about the only reason they matter now.
If you’re just starting out, this should be very encouraging! You used to be a disadvantage if you didn’t have many subscribers. Now, you’re getting equal treatment from the algorithm. It’s a more efficient system for all users.
Social Media Strategy
Social Media Strategy
Adam has had a lot of success with social media, so I wanted him to talk a little bit about his strategies for using other platforms to drive traffic to YouTube.
He says it’s important for him to have a social media strategy that funnels everything back to YouTube. Why? Because that’s ultimately where they generate income, not just through AdSense but also through brands that they work with.
So every time they create a video on YouTube, they also create supporting content for all of the social platforms:
On Snapchat, they’ll let everyone know that there’s something coming out, and give a specific time. This is a teaser.
Then, they come back when it’s uploaded and let people know that they just dropped the video.
On Instagram, they do the same thing with their story.
Sometimes, they’ll also do a teaser video on the feed. They take their favorite parts and create a shorter video. The trick is to make it irresistible. Make people want to click and go there.
On Facebook, they’ll post the video snippet natively. Just a YouTube link won’t do it, since YouTube and Facebook are direct competitors. Facebook really favors native uploads.
Adam Ali Facebook Page
More recently, they have started posting the entire video on Facebook. They started doing this about six weeks ago.
At first, that sounds counter-intuitive, because the strategy is usually to drive people back to YouTube. Why go to YouTube if the whole video is on Facebook?
But Adam looked at the analytics, and only about 1% of their views come from Facebook clicks. At that level, it doesn’t really matter if it funnels to YouTube.
He’s also trying a new strategy, although he’s not 100% sure that this works. To avoid punishment by the Facebook algorithm for linking to YouTube, Adam uses a bitly link in the captions of the videos. Sometimes they also paste a bitly link in the comments.
There’s some research suggesting that bitly links and link shorteners get suppressed on Facebook, too, but it’s always worth trying out a new tactic!
They also use Keek.com, which allows you to upload 36-second videos. This platform is not as cool anymore, but they have a big following there, so they keep it going.
On Twitter, definitely upload a teaser instead of just a link. We all know that video converts better than text.
Final Tips
Reach out and Collaborate
Adam recommends that you reach out and start collaborating in meaningful ways. That will help you grow. YouTube is such a community of creators. Build friendships and connect with those creators in order to keep growing.
If you want to know more about what Adam is up to, you can find him on the I Won’t Lose website.
He’s also on the I Won’t Lose YouTube channel.
And you can follow I Won’t Lose on social media, too:
Facebook
Twitter
Instagram
Finally, you can check out Latoya’s channel.
Resources Mentioned
I Won't Lose Pages:
I Won’t Lose website
I Won’t Lose YouTube channel
Facebook page
Twitter
Instagram
Latoya’s Life
LatoyaForever
Videos mentioned:
First video – Motivation Fitness Training Part 1
Dear Hard Work
Infographic
How to Grow a Large YouTube Channel – Adam Ali
The post How to Grow a Large YouTube Channel – Adam Ali appeared first on Become A Blogger by Leslie Samuel.
from SEO and SM Tips https://www.becomeablogger.com/25545/grow-your-youtube-channel/
0 notes
felixdgreen · 7 years
Text
How to Grow a Large YouTube Channel – Adam Ali
Could your YouTube channel use a jump start?
Ready to take your YouTube content to the next level?
In this week’s episode, I’m on the line with Adam Ali, a brand marketer living in Toronto, Ontario, Canada. His passion lies in motivating others to reach their personal best. He’s the founder of iWontLose.com, a brand with the sole purpose of inspiring and motivating the masses.
Listen to This Episode
Adam built his brand through motivational videos posted on YouTube and, as a result, he has been featured on major outlets like NBA TV, CBC Television, CP24 and many other media platforms. Now, runs a digital marketing agency called IWLagency where he helps online influencers and brands raise their social presence online by using social media strategically. One of his main platforms of focus is YouTube.
Adam and I connected in St. Maarten earlier this year, and I knew right away that I wanted to bring him on the show to talk about growing a YouTube channel.
Adam’s Story
Adam Ali
Adam describes himself pre-iWon’tLose.com as just an average personal trainer working in a gym. But got tired of that and felt that he wanted more out of life.
He used to go to YouTube for workout and motivational videos, and eventually he started thinking that he could make videos, too.
But Adam didn’t want just any old YouTube fitness video. He wanted to tell stories. So working with a producer, he put together a really cool four-part story as his very first video. It was high quality, even cinematic, and it featured Adam working out without being a typical “let’s focus on our chest muscles today” video.
The storyline showed him waking up around 4:00 or 5:00am to go for a morning run. It showed his dedication to starting the day with a workout. It also had what Adam describes as “crazy music” that was full of energy. The music really pushed the story and got people pumped up and inspired.
Motivation Fitness Training Part 1
That first video went really well, so Adam kept making content.
His third video went viral. Adam narrated and poured his heart out, which resonated with a lot of people. It’s still biggest video he’s ever produced.
It was called “Dear Hard Work,” and it was basically a letter to the concept of Hard Work. In the video, Adam says that he’s been afraid of hard work, but it really is a good thing because it leads to progress, gains, and results.
Dear Hard Work
This video resonated so powerfully with his audience that he started getting sponsorships from other fitness brands.
Adam wanted to top that third video to close out the four-part series. So he decided to climb Mount Kilimanjaro. He had never climbed anything before, and he says he didn’t even really train. He describes the experience as the hardest thing he has ever done.
For me, the take-home message here is about creativity: Adam didn’t just do what everyone else was doing. He saw what was going on, what was popular, and put his own spin on it. How can you apply that to what you are doing?
There’s nothing wrong with “how to get abs” videos, but the key is to pay attention to what people are looking for. You can be as creative as you want, but it won’t matter if people aren’t looking for what you’re making.
You’ve got to create content that people are seeking. Don’t do it just because it feels good to you. You have to fill a void. We’ll come back to this point later.
In 2012-13, Adam met his wife Latoya. She had a comedy channel on YouTube – LatoyaForever – and Adam saw opportunities to scale it.
Latoya Forever
He wanted to fuse her comedy and his fitness, so he reached out to Latoya with a crazy idea: do a video of Adam training Latoya, with her doing “all this wonky stuff.”
People still love that video! It really helped build her channel. Adam says that he learned a lot from growing her account.
Adam’s initial goal was to make Latoya’s channel sustainable so that she could quit her retail job. It’s always hard to leave a stable job and take that risk. But Adam pushed her and she pushed herself, and by the end of 2013, she made the leap.
At the time, she had about 300,000 subscribers. Now, she has over a million.
Around the same time, Latoya wanted to move to L.A., so Adam left his job at a not-for-profit and they drove from Toronto to L.A.
They had been there for 3 or 4 months when they found out they were expecting a baby. That changed everything (but in a good way!). They moved back to Toronto.
The moment she knew she was pregnant, Latoya started documenting her journey as a mother. She and Adam started another channel for this content: Latoya’s Life.
Latoya's Life
For a while, they were focusing on that family channel because they were seeing a lot more engagement there. People were sharing stories and giving advice. Vlogging was fairly new at the time, so it felt like a whole new world.
They parked Latoya’s first channel for about a year. She just didn’t feel like being goofy and funny anymore. However, after a year, Adam pushed her to revisit it.
Once they started focusing on that channel, they gained 700,000 subscribers in a year. Latoya was able to find the content that really resonated with her, that she was comfortable making in her new role as a mom.
Starting Out On YouTube
I wanted to get Adam’s advice for those just starting out on YouTube.
He says that the most important thing is to be a YouTube viewer FIRST. See what other people are doing. Live on the trending page and see what’s going on.
Be courageous and press publish
It’s okay to look at other people and see how they are doing what they do. Stay plugged in to what’s happening in the community. It sparks ideas, for content, ways of editing, and delivery.
Bottom line: you’ve got to be a passionate viewer first if you really want to be a great YouTuber.
Once you are ready to publish content, it’s important to take that leap. You just have to be courageous and press publish.
Then, tweak as you go. There’s no such thing as perfect, so just keep going. Part of the process is creating content from where you are, and trusting that you’ll get better as time goes on.
Okay, great! You’ve arrived. You are watching and learning, and you took that leap to press publish on your first video. Now what?
Adam has a few tips:
1. Consistent Content
Consistent content
Decide to give yourself a year of consistent content upload before you give up. At the start, it can feel like you’re not getting any traction, but these things take time.
Come up with a schedule that is right for you. It needs to be something you can actually keep to with your other responsibilities.
Then, once you’re comfortable with that, you can think about adding an extra day.
Be consistent with the day: teach people when to expect your content and get them into a routine.
It really takes time, especially now that the platform is so saturated. But if you’re consistent, YouTube will favor you in the algorithm.
You need to focus on longevity. It’s so easy to get burnt out.
Back in 2012-13, Adam was publishing on Latoya’s main channel about twice a week. Lots of experts say it should be three times a week, because that’s what the YouTube algorithms favor.
But we’re humans, not robots. There’s no point posting that often if it’ll just burn you out.
2. Foster a community.
Foster a community
Make people feel something or your time on YouTube will be short. If you really connect with people, they will champion your content.
Once you have that community, throw it back at them. Ask for advice and comments.
Latoya has been really successful in creating a community of passionate, opinionated people who want to dissect everything every chance they have. And that’s great!
Here are some ways that Adam and Latoya build and connect with their community:
Feature a male and female viewer every week. They call this “Viewer of the Week”. People submit their photos via an app, and then Latoya and Adam acknowledge them in the video. This is a big thrill for people, since they’re getting seen by 100,000+ viewers per video.
Respond to at least 40 to 50 comments on every video. At this point, they get 500-1500 comments per video on average. It take a lot of time, but it’s important to acknowledge your audience. Lots of YouTubers don’t do this – they publish the content and then they’re gone. But the audience wants interaction!
Screenshot favorite comments and show them in the video. This is the “Comment of the Week,” and it’s another great way to acknowledge your audience and make them feel special. .
Giveaways and contests. Throw it back into the comments and ask for input from your viewers. Adam and Latoya will do things like, “Tell us the funniest joke pertaining to the vlog or this topic,” and then do a giveaway for the best ones. It’s all about involving the audience.
Engage them in a non-spammy way. You will have to find that balance. It’s a fine line between engaging and annoying. Also, people can tell if it isn’t coming from an authentic place. They’ll see right through anything you’re doing just because you want more subscribers.
Driving Traffic
So how did Adam and Latoya get their channel to a million subscribers?
Create content that people care about
They started by creating content that people care about. You do that by looking for what people are searching. See what videos are trending.
Then, take those topics and incorporate them into the video. When you do that successfully, it brings a whole new stream of traffic from places you never even expected.
Talk about things that matter to people. Use what YouTube gives you: write the perfect title that sparks interest. Write good descriptions. The YouTube system is designed to get your content discovered via search.
Throw the word YOU in the title – “What do YOU think of X?” It makes people want to click because they want to answer the question.
Understand the YouTube algorithm. Use the right keywords, and look at what’s trending. If “Trump” is trending, and you incorporate Trump into your content and your description, then people are much more likely to find you.
Create content around tags and challenges. Spin what’s trending in a way that’s authentic to you.
Remember that the reason it’s trending is because people care about it right now. And that’s how you’ll get discovered.
YouTube used to be all about subscribers. If you had lots of subscribers, you’d get lots of view. Now, they don’t care as much about subscribers, but they do care about content.
Just because you have a million subscribers doesn’t mean you’re going to get lots of views. YouTube wants to be able to push your content to certain places, so it’s all about content now.
It’s important to understand that there are three layers of subscribers:
First, they hit the subscribe button.
Then, they hit the bell to say, “Please notify me.”
But then, they have to actually turn on notifications to be pinged when you upload a video. They have to click “always” in notification settings, and lots of people don’t do that.
Subscriber counts are metrics for brands, and that’s about the only reason they matter now.
If you’re just starting out, this should be very encouraging! You used to be a disadvantage if you didn’t have many subscribers. Now, you’re getting equal treatment from the algorithm. It’s a more efficient system for all users.
Social Media Strategy
Social Media Strategy
Adam has had a lot of success with social media, so I wanted him to talk a little bit about his strategies for using other platforms to drive traffic to YouTube.
He says it’s important for him to have a social media strategy that funnels everything back to YouTube. Why? Because that’s ultimately where they generate income, not just through AdSense but also through brands that they work with.
So every time they create a video on YouTube, they also create supporting content for all of the social platforms:
On Snapchat, they’ll let everyone know that there’s something coming out, and give a specific time. This is a teaser.
Then, they come back when it’s uploaded and let people know that they just dropped the video.
On Instagram, they do the same thing with their story.
Sometimes, they’ll also do a teaser video on the feed. They take their favorite parts and create a shorter video. The trick is to make it irresistible. Make people want to click and go there.
On Facebook, they’ll post the video snippet natively. Just a YouTube link won’t do it, since YouTube and Facebook are direct competitors. Facebook really favors native uploads.
Adam Ali Facebook Page
More recently, they have started posting the entire video on Facebook. They started doing this about six weeks ago.
At first, that sounds counter-intuitive, because the strategy is usually to drive people back to YouTube. Why go to YouTube if the whole video is on Facebook?
But Adam looked at the analytics, and only about 1% of their views come from Facebook clicks. At that level, it doesn’t really matter if it funnels to YouTube.
He’s also trying a new strategy, although he’s not 100% sure that this works. To avoid punishment by the Facebook algorithm for linking to YouTube, Adam uses a bitly link in the captions of the videos. Sometimes they also paste a bitly link in the comments.
There’s some research suggesting that bitly links and link shorteners get suppressed on Facebook, too, but it’s always worth trying out a new tactic!
They also use Keek.com, which allows you to upload 36-second videos. This platform is not as cool anymore, but they have a big following there, so they keep it going.
On Twitter, definitely upload a teaser instead of just a link. We all know that video converts better than text.
Final Tips
Reach out and Collaborate
Adam recommends that you reach out and start collaborating in meaningful ways. That will help you grow. YouTube is such a community of creators. Build friendships and connect with those creators in order to keep growing.
If you want to know more about what Adam is up to, you can find him on the I Won’t Lose website.
He’s also on the I Won’t Lose YouTube channel.
And you can follow I Won’t Lose on social media, too:
Facebook
Twitter
Instagram
Finally, you can check out Latoya’s channel.
Resources Mentioned
I Won't Lose Pages:
I Won’t Lose website
I Won’t Lose YouTube channel
Facebook page
Twitter
Instagram
Latoya’s Life
LatoyaForever
Videos mentioned:
First video – Motivation Fitness Training Part 1
Dear Hard Work
Infographic
How to Grow a Large YouTube Channel – Adam Ali
The post How to Grow a Large YouTube Channel – Adam Ali appeared first on Become A Blogger by Leslie Samuel.
from IM News And Tips https://www.becomeablogger.com/25545/grow-your-youtube-channel/
0 notes
stevenshartus · 7 years
Text
How to Grow a Large YouTube Channel – Adam Ali
Could your YouTube channel use a jump start?
Ready to take your YouTube content to the next level?
In this week’s episode, I’m on the line with Adam Ali, a brand marketer living in Toronto, Ontario, Canada. His passion lies in motivating others to reach their personal best. He’s the founder of iWontLose.com, a brand with the sole purpose of inspiring and motivating the masses.
Listen to This Episode
Adam built his brand through motivational videos posted on YouTube and, as a result, he has been featured on major outlets like NBA TV, CBC Television, CP24 and many other media platforms. Now, runs a digital marketing agency called IWLagency where he helps online influencers and brands raise their social presence online by using social media strategically. One of his main platforms of focus is YouTube.
Adam and I connected in St. Maarten earlier this year, and I knew right away that I wanted to bring him on the show to talk about growing a YouTube channel.
Adam’s Story
Adam Ali
Adam describes himself pre-iWon’tLose.com as just an average personal trainer working in a gym. But got tired of that and felt that he wanted more out of life.
He used to go to YouTube for workout and motivational videos, and eventually he started thinking that he could make videos, too.
But Adam didn’t want just any old YouTube fitness video. He wanted to tell stories. So working with a producer, he put together a really cool four-part story as his very first video. It was high quality, even cinematic, and it featured Adam working out without being a typical “let’s focus on our chest muscles today” video.
The storyline showed him waking up around 4:00 or 5:00am to go for a morning run. It showed his dedication to starting the day with a workout. It also had what Adam describes as “crazy music” that was full of energy. The music really pushed the story and got people pumped up and inspired.
Motivation Fitness Training Part 1
That first video went really well, so Adam kept making content.
His third video went viral. Adam narrated and poured his heart out, which resonated with a lot of people. It’s still biggest video he’s ever produced.
It was called “Dear Hard Work,” and it was basically a letter to the concept of Hard Work. In the video, Adam says that he’s been afraid of hard work, but it really is a good thing because it leads to progress, gains, and results.
Dear Hard Work
This video resonated so powerfully with his audience that he started getting sponsorships from other fitness brands.
Adam wanted to top that third video to close out the four-part series. So he decided to climb Mount Kilimanjaro. He had never climbed anything before, and he says he didn’t even really train. He describes the experience as the hardest thing he has ever done.
For me, the take-home message here is about creativity: Adam didn’t just do what everyone else was doing. He saw what was going on, what was popular, and put his own spin on it. How can you apply that to what you are doing?
There’s nothing wrong with “how to get abs” videos, but the key is to pay attention to what people are looking for. You can be as creative as you want, but it won’t matter if people aren’t looking for what you’re making.
You’ve got to create content that people are seeking. Don’t do it just because it feels good to you. You have to fill a void. We’ll come back to this point later.
In 2012-13, Adam met his wife Latoya. She had a comedy channel on YouTube – LatoyaForever – and Adam saw opportunities to scale it.
Latoya Forever
He wanted to fuse her comedy and his fitness, so he reached out to Latoya with a crazy idea: do a video of Adam training Latoya, with her doing “all this wonky stuff.”
People still love that video! It really helped build her channel. Adam says that he learned a lot from growing her account.
Adam’s initial goal was to make Latoya’s channel sustainable so that she could quit her retail job. It’s always hard to leave a stable job and take that risk. But Adam pushed her and she pushed herself, and by the end of 2013, she made the leap.
At the time, she had about 300,000 subscribers. Now, she has over a million.
Around the same time, Latoya wanted to move to L.A., so Adam left his job at a not-for-profit and they drove from Toronto to L.A.
They had been there for 3 or 4 months when they found out they were expecting a baby. That changed everything (but in a good way!). They moved back to Toronto.
The moment she knew she was pregnant, Latoya started documenting her journey as a mother. She and Adam started another channel for this content: Latoya’s Life.
Latoya's Life
For a while, they were focusing on that family channel because they were seeing a lot more engagement there. People were sharing stories and giving advice. Vlogging was fairly new at the time, so it felt like a whole new world.
They parked Latoya’s first channel for about a year. She just didn’t feel like being goofy and funny anymore. However, after a year, Adam pushed her to revisit it.
Once they started focusing on that channel, they gained 700,000 subscribers in a year. Latoya was able to find the content that really resonated with her, that she was comfortable making in her new role as a mom.
Starting Out On YouTube
I wanted to get Adam’s advice for those just starting out on YouTube.
He says that the most important thing is to be a YouTube viewer FIRST. See what other people are doing. Live on the trending page and see what’s going on.
Be courageous and press publish
It’s okay to look at other people and see how they are doing what they do. Stay plugged in to what’s happening in the community. It sparks ideas, for content, ways of editing, and delivery.
Bottom line: you’ve got to be a passionate viewer first if you really want to be a great YouTuber.
Once you are ready to publish content, it’s important to take that leap. You just have to be courageous and press publish.
Then, tweak as you go. There’s no such thing as perfect, so just keep going. Part of the process is creating content from where you are, and trusting that you’ll get better as time goes on.
Okay, great! You’ve arrived. You are watching and learning, and you took that leap to press publish on your first video. Now what?
Adam has a few tips:
1. Consistent Content
Consistent content
Decide to give yourself a year of consistent content upload before you give up. At the start, it can feel like you’re not getting any traction, but these things take time.
Come up with a schedule that is right for you. It needs to be something you can actually keep to with your other responsibilities.
Then, once you’re comfortable with that, you can think about adding an extra day.
Be consistent with the day: teach people when to expect your content and get them into a routine.
It really takes time, especially now that the platform is so saturated. But if you’re consistent, YouTube will favor you in the algorithm.
You need to focus on longevity. It’s so easy to get burnt out.
Back in 2012-13, Adam was publishing on Latoya’s main channel about twice a week. Lots of experts say it should be three times a week, because that’s what the YouTube algorithms favor.
But we’re humans, not robots. There’s no point posting that often if it’ll just burn you out.
2. Foster a community.
Foster a community
Make people feel something or your time on YouTube will be short. If you really connect with people, they will champion your content.
Once you have that community, throw it back at them. Ask for advice and comments.
Latoya has been really successful in creating a community of passionate, opinionated people who want to dissect everything every chance they have. And that’s great!
Here are some ways that Adam and Latoya build and connect with their community:
Feature a male and female viewer every week. They call this “Viewer of the Week”. People submit their photos via an app, and then Latoya and Adam acknowledge them in the video. This is a big thrill for people, since they’re getting seen by 100,000+ viewers per video.
Respond to at least 40 to 50 comments on every video. At this point, they get 500-1500 comments per video on average. It take a lot of time, but it’s important to acknowledge your audience. Lots of YouTubers don’t do this – they publish the content and then they’re gone. But the audience wants interaction!
Screenshot favorite comments and show them in the video. This is the “Comment of the Week,” and it’s another great way to acknowledge your audience and make them feel special. .
Giveaways and contests. Throw it back into the comments and ask for input from your viewers. Adam and Latoya will do things like, “Tell us the funniest joke pertaining to the vlog or this topic,” and then do a giveaway for the best ones. It’s all about involving the audience.
Engage them in a non-spammy way. You will have to find that balance. It’s a fine line between engaging and annoying. Also, people can tell if it isn’t coming from an authentic place. They’ll see right through anything you’re doing just because you want more subscribers.
Driving Traffic
So how did Adam and Latoya get their channel to a million subscribers?
Create content that people care about
They started by creating content that people care about. You do that by looking for what people are searching. See what videos are trending.
Then, take those topics and incorporate them into the video. When you do that successfully, it brings a whole new stream of traffic from places you never even expected.
Talk about things that matter to people. Use what YouTube gives you: write the perfect title that sparks interest. Write good descriptions. The YouTube system is designed to get your content discovered via search.
Throw the word YOU in the title – “What do YOU think of X?” It makes people want to click because they want to answer the question.
Understand the YouTube algorithm. Use the right keywords, and look at what’s trending. If “Trump” is trending, and you incorporate Trump into your content and your description, then people are much more likely to find you.
Create content around tags and challenges. Spin what’s trending in a way that’s authentic to you.
Remember that the reason it’s trending is because people care about it right now. And that’s how you’ll get discovered.
YouTube used to be all about subscribers. If you had lots of subscribers, you’d get lots of view. Now, they don’t care as much about subscribers, but they do care about content.
Just because you have a million subscribers doesn’t mean you’re going to get lots of views. YouTube wants to be able to push your content to certain places, so it’s all about content now.
It’s important to understand that there are three layers of subscribers:
First, they hit the subscribe button.
Then, they hit the bell to say, “Please notify me.”
But then, they have to actually turn on notifications to be pinged when you upload a video. They have to click “always” in notification settings, and lots of people don’t do that.
Subscriber counts are metrics for brands, and that’s about the only reason they matter now.
If you’re just starting out, this should be very encouraging! You used to be a disadvantage if you didn’t have many subscribers. Now, you’re getting equal treatment from the algorithm. It’s a more efficient system for all users.
Social Media Strategy
Social Media Strategy
Adam has had a lot of success with social media, so I wanted him to talk a little bit about his strategies for using other platforms to drive traffic to YouTube.
He says it’s important for him to have a social media strategy that funnels everything back to YouTube. Why? Because that’s ultimately where they generate income, not just through AdSense but also through brands that they work with.
So every time they create a video on YouTube, they also create supporting content for all of the social platforms:
On Snapchat, they’ll let everyone know that there’s something coming out, and give a specific time. This is a teaser.
Then, they come back when it’s uploaded and let people know that they just dropped the video.
On Instagram, they do the same thing with their story.
Sometimes, they’ll also do a teaser video on the feed. They take their favorite parts and create a shorter video. The trick is to make it irresistible. Make people want to click and go there.
On Facebook, they’ll post the video snippet natively. Just a YouTube link won’t do it, since YouTube and Facebook are direct competitors. Facebook really favors native uploads.
Adam Ali Facebook Page
More recently, they have started posting the entire video on Facebook. They started doing this about six weeks ago.
At first, that sounds counter-intuitive, because the strategy is usually to drive people back to YouTube. Why go to YouTube if the whole video is on Facebook?
But Adam looked at the analytics, and only about 1% of their views come from Facebook clicks. At that level, it doesn’t really matter if it funnels to YouTube.
He’s also trying a new strategy, although he’s not 100% sure that this works. To avoid punishment by the Facebook algorithm for linking to YouTube, Adam uses a bitly link in the captions of the videos. Sometimes they also paste a bitly link in the comments.
There’s some research suggesting that bitly links and link shorteners get suppressed on Facebook, too, but it’s always worth trying out a new tactic!
They also use Keek.com, which allows you to upload 36-second videos. This platform is not as cool anymore, but they have a big following there, so they keep it going.
On Twitter, definitely upload a teaser instead of just a link. We all know that video converts better than text.
Final Tips
Reach out and Collaborate
Adam recommends that you reach out and start collaborating in meaningful ways. That will help you grow. YouTube is such a community of creators. Build friendships and connect with those creators in order to keep growing.
If you want to know more about what Adam is up to, you can find him on the I Won’t Lose website.
He’s also on the I Won’t Lose YouTube channel.
And you can follow I Won’t Lose on social media, too:
Facebook
Twitter
Instagram
Finally, you can check out Latoya’s channel.
Resources Mentioned
I Won't Lose Pages:
I Won’t Lose website
I Won’t Lose YouTube channel
Facebook page
Twitter
Instagram
Latoya’s Life
LatoyaForever
Videos mentioned:
First video – Motivation Fitness Training Part 1
Dear Hard Work
Infographic
How to Grow a Large YouTube Channel – Adam Ali
The post How to Grow a Large YouTube Channel – Adam Ali appeared first on Become A Blogger by Leslie Samuel.
from SEO and SM Tips https://www.becomeablogger.com/25545/grow-your-youtube-channel/
0 notes
claudeleonca · 7 years
Text
How to Grow a Large YouTube Channel – Adam Ali
Could your YouTube channel use a jump start?
Ready to take your YouTube content to the next level?
In this week’s episode, I’m on the line with Adam Ali, a brand marketer living in Toronto, Ontario, Canada. His passion lies in motivating others to reach their personal best. He’s the founder of iWontLose.com, a brand with the sole purpose of inspiring and motivating the masses.
Listen to This Episode
Adam built his brand through motivational videos posted on YouTube and, as a result, he has been featured on major outlets like NBA TV, CBC Television, CP24 and many other media platforms. Now, runs a digital marketing agency called IWLagency where he helps online influencers and brands raise their social presence online by using social media strategically. One of his main platforms of focus is YouTube.
Adam and I connected in St. Maarten earlier this year, and I knew right away that I wanted to bring him on the show to talk about growing a YouTube channel.
Adam’s Story
Adam Ali
Adam describes himself pre-iWon’tLose.com as just an average personal trainer working in a gym. But got tired of that and felt that he wanted more out of life.
He used to go to YouTube for workout and motivational videos, and eventually he started thinking that he could make videos, too.
But Adam didn’t want just any old YouTube fitness video. He wanted to tell stories. So working with a producer, he put together a really cool four-part story as his very first video. It was high quality, even cinematic, and it featured Adam working out without being a typical “let’s focus on our chest muscles today” video.
The storyline showed him waking up around 4:00 or 5:00am to go for a morning run. It showed his dedication to starting the day with a workout. It also had what Adam describes as “crazy music” that was full of energy. The music really pushed the story and got people pumped up and inspired.
Motivation Fitness Training Part 1
That first video went really well, so Adam kept making content.
His third video went viral. Adam narrated and poured his heart out, which resonated with a lot of people. It’s still biggest video he’s ever produced.
It was called “Dear Hard Work,” and it was basically a letter to the concept of Hard Work. In the video, Adam says that he’s been afraid of hard work, but it really is a good thing because it leads to progress, gains, and results.
Dear Hard Work
This video resonated so powerfully with his audience that he started getting sponsorships from other fitness brands.
Adam wanted to top that third video to close out the four-part series. So he decided to climb Mount Kilimanjaro. He had never climbed anything before, and he says he didn’t even really train. He describes the experience as the hardest thing he has ever done.
For me, the take-home message here is about creativity: Adam didn’t just do what everyone else was doing. He saw what was going on, what was popular, and put his own spin on it. How can you apply that to what you are doing?
There’s nothing wrong with “how to get abs” videos, but the key is to pay attention to what people are looking for. You can be as creative as you want, but it won’t matter if people aren’t looking for what you’re making.
You’ve got to create content that people are seeking. Don’t do it just because it feels good to you. You have to fill a void. We’ll come back to this point later.
In 2012-13, Adam met his wife Latoya. She had a comedy channel on YouTube – LatoyaForever – and Adam saw opportunities to scale it.
Latoya Forever
He wanted to fuse her comedy and his fitness, so he reached out to Latoya with a crazy idea: do a video of Adam training Latoya, with her doing “all this wonky stuff.”
People still love that video! It really helped build her channel. Adam says that he learned a lot from growing her account.
Adam’s initial goal was to make Latoya’s channel sustainable so that she could quit her retail job. It’s always hard to leave a stable job and take that risk. But Adam pushed her and she pushed herself, and by the end of 2013, she made the leap.
At the time, she had about 300,000 subscribers. Now, she has over a million.
Around the same time, Latoya wanted to move to L.A., so Adam left his job at a not-for-profit and they drove from Toronto to L.A.
They had been there for 3 or 4 months when they found out they were expecting a baby. That changed everything (but in a good way!). They moved back to Toronto.
The moment she knew she was pregnant, Latoya started documenting her journey as a mother. She and Adam started another channel for this content: Latoya’s Life.
Latoya's Life
For a while, they were focusing on that family channel because they were seeing a lot more engagement there. People were sharing stories and giving advice. Vlogging was fairly new at the time, so it felt like a whole new world.
They parked Latoya’s first channel for about a year. She just didn’t feel like being goofy and funny anymore. However, after a year, Adam pushed her to revisit it.
Once they started focusing on that channel, they gained 700,000 subscribers in a year. Latoya was able to find the content that really resonated with her, that she was comfortable making in her new role as a mom.
Starting Out On YouTube
I wanted to get Adam’s advice for those just starting out on YouTube.
He says that the most important thing is to be a YouTube viewer FIRST. See what other people are doing. Live on the trending page and see what’s going on.
Be courageous and press publish
It’s okay to look at other people and see how they are doing what they do. Stay plugged in to what’s happening in the community. It sparks ideas, for content, ways of editing, and delivery.
Bottom line: you’ve got to be a passionate viewer first if you really want to be a great YouTuber.
Once you are ready to publish content, it’s important to take that leap. You just have to be courageous and press publish.
Then, tweak as you go. There’s no such thing as perfect, so just keep going. Part of the process is creating content from where you are, and trusting that you’ll get better as time goes on.
Okay, great! You’ve arrived. You are watching and learning, and you took that leap to press publish on your first video. Now what?
Adam has a few tips:
1. Consistent Content
Consistent content
Decide to give yourself a year of consistent content upload before you give up. At the start, it can feel like you’re not getting any traction, but these things take time.
Come up with a schedule that is right for you. It needs to be something you can actually keep to with your other responsibilities.
Then, once you’re comfortable with that, you can think about adding an extra day.
Be consistent with the day: teach people when to expect your content and get them into a routine.
It really takes time, especially now that the platform is so saturated. But if you’re consistent, YouTube will favor you in the algorithm.
You need to focus on longevity. It’s so easy to get burnt out.
Back in 2012-13, Adam was publishing on Latoya’s main channel about twice a week. Lots of experts say it should be three times a week, because that’s what the YouTube algorithms favor.
But we’re humans, not robots. There’s no point posting that often if it’ll just burn you out.
2. Foster a community.
Foster a community
Make people feel something or your time on YouTube will be short. If you really connect with people, they will champion your content.
Once you have that community, throw it back at them. Ask for advice and comments.
Latoya has been really successful in creating a community of passionate, opinionated people who want to dissect everything every chance they have. And that’s great!
Here are some ways that Adam and Latoya build and connect with their community:
Feature a male and female viewer every week. They call this “Viewer of the Week”. People submit their photos via an app, and then Latoya and Adam acknowledge them in the video. This is a big thrill for people, since they’re getting seen by 100,000+ viewers per video.
Respond to at least 40 to 50 comments on every video. At this point, they get 500-1500 comments per video on average. It take a lot of time, but it’s important to acknowledge your audience. Lots of YouTubers don’t do this – they publish the content and then they’re gone. But the audience wants interaction!
Screenshot favorite comments and show them in the video. This is the “Comment of the Week,” and it’s another great way to acknowledge your audience and make them feel special. .
Giveaways and contests. Throw it back into the comments and ask for input from your viewers. Adam and Latoya will do things like, “Tell us the funniest joke pertaining to the vlog or this topic,” and then do a giveaway for the best ones. It’s all about involving the audience.
Engage them in a non-spammy way. You will have to find that balance. It’s a fine line between engaging and annoying. Also, people can tell if it isn’t coming from an authentic place. They’ll see right through anything you’re doing just because you want more subscribers.
Driving Traffic
So how did Adam and Latoya get their channel to a million subscribers?
Create content that people care about
They started by creating content that people care about. You do that by looking for what people are searching. See what videos are trending.
Then, take those topics and incorporate them into the video. When you do that successfully, it brings a whole new stream of traffic from places you never even expected.
Talk about things that matter to people. Use what YouTube gives you: write the perfect title that sparks interest. Write good descriptions. The YouTube system is designed to get your content discovered via search.
Throw the word YOU in the title – “What do YOU think of X?” It makes people want to click because they want to answer the question.
Understand the YouTube algorithm. Use the right keywords, and look at what’s trending. If “Trump” is trending, and you incorporate Trump into your content and your description, then people are much more likely to find you.
Create content around tags and challenges. Spin what’s trending in a way that’s authentic to you.
Remember that the reason it’s trending is because people care about it right now. And that’s how you’ll get discovered.
YouTube used to be all about subscribers. If you had lots of subscribers, you’d get lots of view. Now, they don’t care as much about subscribers, but they do care about content.
Just because you have a million subscribers doesn’t mean you’re going to get lots of views. YouTube wants to be able to push your content to certain places, so it’s all about content now.
It’s important to understand that there are three layers of subscribers:
First, they hit the subscribe button.
Then, they hit the bell to say, “Please notify me.”
But then, they have to actually turn on notifications to be pinged when you upload a video. They have to click “always” in notification settings, and lots of people don’t do that.
Subscriber counts are metrics for brands, and that’s about the only reason they matter now.
If you’re just starting out, this should be very encouraging! You used to be a disadvantage if you didn’t have many subscribers. Now, you’re getting equal treatment from the algorithm. It’s a more efficient system for all users.
Social Media Strategy
Social Media Strategy
Adam has had a lot of success with social media, so I wanted him to talk a little bit about his strategies for using other platforms to drive traffic to YouTube.
He says it’s important for him to have a social media strategy that funnels everything back to YouTube. Why? Because that’s ultimately where they generate income, not just through AdSense but also through brands that they work with.
So every time they create a video on YouTube, they also create supporting content for all of the social platforms:
On Snapchat, they’ll let everyone know that there’s something coming out, and give a specific time. This is a teaser.
Then, they come back when it’s uploaded and let people know that they just dropped the video.
On Instagram, they do the same thing with their story.
Sometimes, they’ll also do a teaser video on the feed. They take their favorite parts and create a shorter video. The trick is to make it irresistible. Make people want to click and go there.
On Facebook, they’ll post the video snippet natively. Just a YouTube link won’t do it, since YouTube and Facebook are direct competitors. Facebook really favors native uploads.
Adam Ali Facebook Page
More recently, they have started posting the entire video on Facebook. They started doing this about six weeks ago.
At first, that sounds counter-intuitive, because the strategy is usually to drive people back to YouTube. Why go to YouTube if the whole video is on Facebook?
But Adam looked at the analytics, and only about 1% of their views come from Facebook clicks. At that level, it doesn’t really matter if it funnels to YouTube.
He’s also trying a new strategy, although he’s not 100% sure that this works. To avoid punishment by the Facebook algorithm for linking to YouTube, Adam uses a bitly link in the captions of the videos. Sometimes they also paste a bitly link in the comments.
There’s some research suggesting that bitly links and link shorteners get suppressed on Facebook, too, but it’s always worth trying out a new tactic!
They also use Keek.com, which allows you to upload 36-second videos. This platform is not as cool anymore, but they have a big following there, so they keep it going.
On Twitter, definitely upload a teaser instead of just a link. We all know that video converts better than text.
Final Tips
Reach out and Collaborate
Adam recommends that you reach out and start collaborating in meaningful ways. That will help you grow. YouTube is such a community of creators. Build friendships and connect with those creators in order to keep growing.
If you want to know more about what Adam is up to, you can find him on the I Won’t Lose website.
He’s also on the I Won’t Lose YouTube channel.
And you can follow I Won’t Lose on social media, too:
Facebook
Twitter
Instagram
Finally, you can check out Latoya’s channel.
Resources Mentioned
I Won't Lose Pages:
I Won’t Lose website
I Won’t Lose YouTube channel
Facebook page
Twitter
Instagram
Latoya’s Life
LatoyaForever
Videos mentioned:
First video – Motivation Fitness Training Part 1
Dear Hard Work
Infographic
How to Grow a Large YouTube Channel – Adam Ali
The post How to Grow a Large YouTube Channel – Adam Ali appeared first on Become A Blogger by Leslie Samuel.
from SEO and SM Tips https://www.becomeablogger.com/25545/grow-your-youtube-channel/
0 notes
sandranelsonuk · 7 years
Text
How to Grow a Large YouTube Channel – Adam Ali
Could your YouTube channel use a jump start?
Ready to take your YouTube content to the next level?
In this week’s episode, I’m on the line with Adam Ali, a brand marketer living in Toronto, Ontario, Canada. His passion lies in motivating others to reach their personal best. He’s the founder of iWontLose.com, a brand with the sole purpose of inspiring and motivating the masses.
Listen to This Episode
Adam built his brand through motivational videos posted on YouTube and, as a result, he has been featured on major outlets like NBA TV, CBC Television, CP24 and many other media platforms. Now, runs a digital marketing agency called IWLagency where he helps online influencers and brands raise their social presence online by using social media strategically. One of his main platforms of focus is YouTube.
Adam and I connected in St. Maarten earlier this year, and I knew right away that I wanted to bring him on the show to talk about growing a YouTube channel.
Adam’s Story
Adam Ali
Adam describes himself pre-iWon’tLose.com as just an average personal trainer working in a gym. But got tired of that and felt that he wanted more out of life.
He used to go to YouTube for workout and motivational videos, and eventually he started thinking that he could make videos, too.
But Adam didn’t want just any old YouTube fitness video. He wanted to tell stories. So working with a producer, he put together a really cool four-part story as his very first video. It was high quality, even cinematic, and it featured Adam working out without being a typical “let’s focus on our chest muscles today” video.
The storyline showed him waking up around 4:00 or 5:00am to go for a morning run. It showed his dedication to starting the day with a workout. It also had what Adam describes as “crazy music” that was full of energy. The music really pushed the story and got people pumped up and inspired.
Motivation Fitness Training Part 1
That first video went really well, so Adam kept making content.
His third video went viral. Adam narrated and poured his heart out, which resonated with a lot of people. It’s still biggest video he’s ever produced.
It was called “Dear Hard Work,” and it was basically a letter to the concept of Hard Work. In the video, Adam says that he’s been afraid of hard work, but it really is a good thing because it leads to progress, gains, and results.
Dear Hard Work
This video resonated so powerfully with his audience that he started getting sponsorships from other fitness brands.
Adam wanted to top that third video to close out the four-part series. So he decided to climb Mount Kilimanjaro. He had never climbed anything before, and he says he didn’t even really train. He describes the experience as the hardest thing he has ever done.
For me, the take-home message here is about creativity: Adam didn’t just do what everyone else was doing. He saw what was going on, what was popular, and put his own spin on it. How can you apply that to what you are doing?
There’s nothing wrong with “how to get abs” videos, but the key is to pay attention to what people are looking for. You can be as creative as you want, but it won’t matter if people aren’t looking for what you’re making.
You’ve got to create content that people are seeking. Don’t do it just because it feels good to you. You have to fill a void. We’ll come back to this point later.
In 2012-13, Adam met his wife Latoya. She had a comedy channel on YouTube – LatoyaForever – and Adam saw opportunities to scale it.
Latoya Forever
He wanted to fuse her comedy and his fitness, so he reached out to Latoya with a crazy idea: do a video of Adam training Latoya, with her doing “all this wonky stuff.”
People still love that video! It really helped build her channel. Adam says that he learned a lot from growing her account.
Adam’s initial goal was to make Latoya’s channel sustainable so that she could quit her retail job. It’s always hard to leave a stable job and take that risk. But Adam pushed her and she pushed herself, and by the end of 2013, she made the leap.
At the time, she had about 300,000 subscribers. Now, she has over a million.
Around the same time, Latoya wanted to move to L.A., so Adam left his job at a not-for-profit and they drove from Toronto to L.A.
They had been there for 3 or 4 months when they found out they were expecting a baby. That changed everything (but in a good way!). They moved back to Toronto.
The moment she knew she was pregnant, Latoya started documenting her journey as a mother. She and Adam started another channel for this content: Latoya’s Life.
Latoya's Life
For a while, they were focusing on that family channel because they were seeing a lot more engagement there. People were sharing stories and giving advice. Vlogging was fairly new at the time, so it felt like a whole new world.
They parked Latoya’s first channel for about a year. She just didn’t feel like being goofy and funny anymore. However, after a year, Adam pushed her to revisit it.
Once they started focusing on that channel, they gained 700,000 subscribers in a year. Latoya was able to find the content that really resonated with her, that she was comfortable making in her new role as a mom.
Starting Out On YouTube
I wanted to get Adam’s advice for those just starting out on YouTube.
He says that the most important thing is to be a YouTube viewer FIRST. See what other people are doing. Live on the trending page and see what’s going on.
Be courageous and press publish
It’s okay to look at other people and see how they are doing what they do. Stay plugged in to what’s happening in the community. It sparks ideas, for content, ways of editing, and delivery.
Bottom line: you’ve got to be a passionate viewer first if you really want to be a great YouTuber.
Once you are ready to publish content, it’s important to take that leap. You just have to be courageous and press publish.
Then, tweak as you go. There’s no such thing as perfect, so just keep going. Part of the process is creating content from where you are, and trusting that you’ll get better as time goes on.
Okay, great! You’ve arrived. You are watching and learning, and you took that leap to press publish on your first video. Now what?
Adam has a few tips:
1. Consistent Content
Consistent content
Decide to give yourself a year of consistent content upload before you give up. At the start, it can feel like you’re not getting any traction, but these things take time.
Come up with a schedule that is right for you. It needs to be something you can actually keep to with your other responsibilities.
Then, once you’re comfortable with that, you can think about adding an extra day.
Be consistent with the day: teach people when to expect your content and get them into a routine.
It really takes time, especially now that the platform is so saturated. But if you’re consistent, YouTube will favor you in the algorithm.
You need to focus on longevity. It’s so easy to get burnt out.
Back in 2012-13, Adam was publishing on Latoya’s main channel about twice a week. Lots of experts say it should be three times a week, because that’s what the YouTube algorithms favor.
But we’re humans, not robots. There’s no point posting that often if it’ll just burn you out.
2. Foster a community.
Foster a community
Make people feel something or your time on YouTube will be short. If you really connect with people, they will champion your content.
Once you have that community, throw it back at them. Ask for advice and comments.
Latoya has been really successful in creating a community of passionate, opinionated people who want to dissect everything every chance they have. And that’s great!
Here are some ways that Adam and Latoya build and connect with their community:
Feature a male and female viewer every week. They call this “Viewer of the Week”. People submit their photos via an app, and then Latoya and Adam acknowledge them in the video. This is a big thrill for people, since they’re getting seen by 100,000+ viewers per video.
Respond to at least 40 to 50 comments on every video. At this point, they get 500-1500 comments per video on average. It take a lot of time, but it’s important to acknowledge your audience. Lots of YouTubers don’t do this – they publish the content and then they’re gone. But the audience wants interaction!
Screenshot favorite comments and show them in the video. This is the “Comment of the Week,” and it’s another great way to acknowledge your audience and make them feel special. .
Giveaways and contests. Throw it back into the comments and ask for input from your viewers. Adam and Latoya will do things like, “Tell us the funniest joke pertaining to the vlog or this topic,” and then do a giveaway for the best ones. It’s all about involving the audience.
Engage them in a non-spammy way. You will have to find that balance. It’s a fine line between engaging and annoying. Also, people can tell if it isn’t coming from an authentic place. They’ll see right through anything you’re doing just because you want more subscribers.
Driving Traffic
So how did Adam and Latoya get their channel to a million subscribers?
Create content that people care about
They started by creating content that people care about. You do that by looking for what people are searching. See what videos are trending.
Then, take those topics and incorporate them into the video. When you do that successfully, it brings a whole new stream of traffic from places you never even expected.
Talk about things that matter to people. Use what YouTube gives you: write the perfect title that sparks interest. Write good descriptions. The YouTube system is designed to get your content discovered via search.
Throw the word YOU in the title – “What do YOU think of X?” It makes people want to click because they want to answer the question.
Understand the YouTube algorithm. Use the right keywords, and look at what’s trending. If “Trump” is trending, and you incorporate Trump into your content and your description, then people are much more likely to find you.
Create content around tags and challenges. Spin what’s trending in a way that’s authentic to you.
Remember that the reason it’s trending is because people care about it right now. And that’s how you’ll get discovered.
YouTube used to be all about subscribers. If you had lots of subscribers, you’d get lots of view. Now, they don’t care as much about subscribers, but they do care about content.
Just because you have a million subscribers doesn’t mean you’re going to get lots of views. YouTube wants to be able to push your content to certain places, so it’s all about content now.
It’s important to understand that there are three layers of subscribers:
First, they hit the subscribe button.
Then, they hit the bell to say, “Please notify me.”
But then, they have to actually turn on notifications to be pinged when you upload a video. They have to click “always” in notification settings, and lots of people don’t do that.
Subscriber counts are metrics for brands, and that’s about the only reason they matter now.
If you’re just starting out, this should be very encouraging! You used to be a disadvantage if you didn’t have many subscribers. Now, you’re getting equal treatment from the algorithm. It’s a more efficient system for all users.
Social Media Strategy
Social Media Strategy
Adam has had a lot of success with social media, so I wanted him to talk a little bit about his strategies for using other platforms to drive traffic to YouTube.
He says it’s important for him to have a social media strategy that funnels everything back to YouTube. Why? Because that’s ultimately where they generate income, not just through AdSense but also through brands that they work with.
So every time they create a video on YouTube, they also create supporting content for all of the social platforms:
On Snapchat, they’ll let everyone know that there’s something coming out, and give a specific time. This is a teaser.
Then, they come back when it’s uploaded and let people know that they just dropped the video.
On Instagram, they do the same thing with their story.
Sometimes, they’ll also do a teaser video on the feed. They take their favorite parts and create a shorter video. The trick is to make it irresistible. Make people want to click and go there.
On Facebook, they’ll post the video snippet natively. Just a YouTube link won’t do it, since YouTube and Facebook are direct competitors. Facebook really favors native uploads.
Adam Ali Facebook Page
More recently, they have started posting the entire video on Facebook. They started doing this about six weeks ago.
At first, that sounds counter-intuitive, because the strategy is usually to drive people back to YouTube. Why go to YouTube if the whole video is on Facebook?
But Adam looked at the analytics, and only about 1% of their views come from Facebook clicks. At that level, it doesn’t really matter if it funnels to YouTube.
He’s also trying a new strategy, although he’s not 100% sure that this works. To avoid punishment by the Facebook algorithm for linking to YouTube, Adam uses a bitly link in the captions of the videos. Sometimes they also paste a bitly link in the comments.
There’s some research suggesting that bitly links and link shorteners get suppressed on Facebook, too, but it’s always worth trying out a new tactic!
They also use Keek.com, which allows you to upload 36-second videos. This platform is not as cool anymore, but they have a big following there, so they keep it going.
On Twitter, definitely upload a teaser instead of just a link. We all know that video converts better than text.
Final Tips
Reach out and Collaborate
Adam recommends that you reach out and start collaborating in meaningful ways. That will help you grow. YouTube is such a community of creators. Build friendships and connect with those creators in order to keep growing.
If you want to know more about what Adam is up to, you can find him on the I Won’t Lose website.
He’s also on the I Won’t Lose YouTube channel.
And you can follow I Won’t Lose on social media, too:
Facebook
Twitter
Instagram
Finally, you can check out Latoya’s channel.
Resources Mentioned
I Won't Lose Pages:
I Won’t Lose website
I Won’t Lose YouTube channel
Facebook page
Twitter
Instagram
Latoya’s Life
LatoyaForever
Videos mentioned:
First video – Motivation Fitness Training Part 1
Dear Hard Work
Infographic
How to Grow a Large YouTube Channel – Adam Ali
The post How to Grow a Large YouTube Channel – Adam Ali appeared first on Become A Blogger by Leslie Samuel.
from Julia Garza Social Media Tips https://www.becomeablogger.com/25545/grow-your-youtube-channel/
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laurendcameron · 7 years
Text
How to Grow a Large YouTube Channel – Adam Ali
Could your YouTube channel use a jump start?
Ready to take your YouTube content to the next level?
In this week’s episode, I’m on the line with Adam Ali, a brand marketer living in Toronto, Ontario, Canada. His passion lies in motivating others to reach their personal best. He’s the founder of iWontLose.com, a brand with the sole purpose of inspiring and motivating the masses.
Listen to This Episode
Adam built his brand through motivational videos posted on YouTube and, as a result, he has been featured on major outlets like NBA TV, CBC Television, CP24 and many other media platforms. Now, runs a digital marketing agency called IWLagency where he helps online influencers and brands raise their social presence online by using social media strategically. One of his main platforms of focus is YouTube.
Adam and I connected in St. Maarten earlier this year, and I knew right away that I wanted to bring him on the show to talk about growing a YouTube channel.
Adam’s Story
Adam Ali
Adam describes himself pre-iWon’tLose.com as just an average personal trainer working in a gym. But got tired of that and felt that he wanted more out of life.
He used to go to YouTube for workout and motivational videos, and eventually he started thinking that he could make videos, too.
But Adam didn’t want just any old YouTube fitness video. He wanted to tell stories. So working with a producer, he put together a really cool four-part story as his very first video. It was high quality, even cinematic, and it featured Adam working out without being a typical “let’s focus on our chest muscles today” video.
The storyline showed him waking up around 4:00 or 5:00am to go for a morning run. It showed his dedication to starting the day with a workout. It also had what Adam describes as “crazy music” that was full of energy. The music really pushed the story and got people pumped up and inspired.
Motivation Fitness Training Part 1
That first video went really well, so Adam kept making content.
His third video went viral. Adam narrated and poured his heart out, which resonated with a lot of people. It’s still biggest video he’s ever produced.
It was called “Dear Hard Work,” and it was basically a letter to the concept of Hard Work. In the video, Adam says that he’s been afraid of hard work, but it really is a good thing because it leads to progress, gains, and results.
Dear Hard Work
This video resonated so powerfully with his audience that he started getting sponsorships from other fitness brands.
Adam wanted to top that third video to close out the four-part series. So he decided to climb Mount Kilimanjaro. He had never climbed anything before, and he says he didn’t even really train. He describes the experience as the hardest thing he has ever done.
For me, the take-home message here is about creativity: Adam didn’t just do what everyone else was doing. He saw what was going on, what was popular, and put his own spin on it. How can you apply that to what you are doing?
There’s nothing wrong with “how to get abs” videos, but the key is to pay attention to what people are looking for. You can be as creative as you want, but it won’t matter if people aren’t looking for what you’re making.
You’ve got to create content that people are seeking. Don’t do it just because it feels good to you. You have to fill a void. We’ll come back to this point later.
In 2012-13, Adam met his wife Latoya. She had a comedy channel on YouTube – LatoyaForever – and Adam saw opportunities to scale it.
Latoya Forever
He wanted to fuse her comedy and his fitness, so he reached out to Latoya with a crazy idea: do a video of Adam training Latoya, with her doing “all this wonky stuff.”
People still love that video! It really helped build her channel. Adam says that he learned a lot from growing her account.
Adam’s initial goal was to make Latoya’s channel sustainable so that she could quit her retail job. It’s always hard to leave a stable job and take that risk. But Adam pushed her and she pushed herself, and by the end of 2013, she made the leap.
At the time, she had about 300,000 subscribers. Now, she has over a million.
Around the same time, Latoya wanted to move to L.A., so Adam left his job at a not-for-profit and they drove from Toronto to L.A.
They had been there for 3 or 4 months when they found out they were expecting a baby. That changed everything (but in a good way!). They moved back to Toronto.
The moment she knew she was pregnant, Latoya started documenting her journey as a mother. She and Adam started another channel for this content: Latoya’s Life.
Latoya's Life
For a while, they were focusing on that family channel because they were seeing a lot more engagement there. People were sharing stories and giving advice. Vlogging was fairly new at the time, so it felt like a whole new world.
They parked Latoya’s first channel for about a year. She just didn’t feel like being goofy and funny anymore. However, after a year, Adam pushed her to revisit it.
Once they started focusing on that channel, they gained 700,000 subscribers in a year. Latoya was able to find the content that really resonated with her, that she was comfortable making in her new role as a mom.
Starting Out On YouTube
I wanted to get Adam’s advice for those just starting out on YouTube.
He says that the most important thing is to be a YouTube viewer FIRST. See what other people are doing. Live on the trending page and see what’s going on.
Be courageous and press publish
It’s okay to look at other people and see how they are doing what they do. Stay plugged in to what’s happening in the community. It sparks ideas, for content, ways of editing, and delivery.
Bottom line: you’ve got to be a passionate viewer first if you really want to be a great YouTuber.
Once you are ready to publish content, it’s important to take that leap. You just have to be courageous and press publish.
Then, tweak as you go. There’s no such thing as perfect, so just keep going. Part of the process is creating content from where you are, and trusting that you’ll get better as time goes on.
Okay, great! You’ve arrived. You are watching and learning, and you took that leap to press publish on your first video. Now what?
Adam has a few tips:
1. Consistent Content
Consistent content
Decide to give yourself a year of consistent content upload before you give up. At the start, it can feel like you’re not getting any traction, but these things take time.
Come up with a schedule that is right for you. It needs to be something you can actually keep to with your other responsibilities.
Then, once you’re comfortable with that, you can think about adding an extra day.
Be consistent with the day: teach people when to expect your content and get them into a routine.
It really takes time, especially now that the platform is so saturated. But if you’re consistent, YouTube will favor you in the algorithm.
You need to focus on longevity. It’s so easy to get burnt out.
Back in 2012-13, Adam was publishing on Latoya’s main channel about twice a week. Lots of experts say it should be three times a week, because that’s what the YouTube algorithms favor.
But we’re humans, not robots. There’s no point posting that often if it’ll just burn you out.
2. Foster a community.
Foster a community
Make people feel something or your time on YouTube will be short. If you really connect with people, they will champion your content.
Once you have that community, throw it back at them. Ask for advice and comments.
Latoya has been really successful in creating a community of passionate, opinionated people who want to dissect everything every chance they have. And that’s great!
Here are some ways that Adam and Latoya build and connect with their community:
Feature a male and female viewer every week. They call this “Viewer of the Week”. People submit their photos via an app, and then Latoya and Adam acknowledge them in the video. This is a big thrill for people, since they’re getting seen by 100,000+ viewers per video.
Respond to at least 40 to 50 comments on every video. At this point, they get 500-1500 comments per video on average. It take a lot of time, but it’s important to acknowledge your audience. Lots of YouTubers don’t do this – they publish the content and then they’re gone. But the audience wants interaction!
Screenshot favorite comments and show them in the video. This is the “Comment of the Week,” and it’s another great way to acknowledge your audience and make them feel special. .
Giveaways and contests. Throw it back into the comments and ask for input from your viewers. Adam and Latoya will do things like, “Tell us the funniest joke pertaining to the vlog or this topic,” and then do a giveaway for the best ones. It’s all about involving the audience.
Engage them in a non-spammy way. You will have to find that balance. It’s a fine line between engaging and annoying. Also, people can tell if it isn’t coming from an authentic place. They’ll see right through anything you’re doing just because you want more subscribers.
Driving Traffic
So how did Adam and Latoya get their channel to a million subscribers?
Create content that people care about
They started by creating content that people care about. You do that by looking for what people are searching. See what videos are trending.
Then, take those topics and incorporate them into the video. When you do that successfully, it brings a whole new stream of traffic from places you never even expected.
Talk about things that matter to people. Use what YouTube gives you: write the perfect title that sparks interest. Write good descriptions. The YouTube system is designed to get your content discovered via search.
Throw the word YOU in the title – “What do YOU think of X?” It makes people want to click because they want to answer the question.
Understand the YouTube algorithm. Use the right keywords, and look at what’s trending. If “Trump” is trending, and you incorporate Trump into your content and your description, then people are much more likely to find you.
Create content around tags and challenges. Spin what’s trending in a way that’s authentic to you.
Remember that the reason it’s trending is because people care about it right now. And that’s how you’ll get discovered.
YouTube used to be all about subscribers. If you had lots of subscribers, you’d get lots of view. Now, they don’t care as much about subscribers, but they do care about content.
Just because you have a million subscribers doesn’t mean you’re going to get lots of views. YouTube wants to be able to push your content to certain places, so it’s all about content now.
It’s important to understand that there are three layers of subscribers:
First, they hit the subscribe button.
Then, they hit the bell to say, “Please notify me.”
But then, they have to actually turn on notifications to be pinged when you upload a video. They have to click “always” in notification settings, and lots of people don’t do that.
Subscriber counts are metrics for brands, and that’s about the only reason they matter now.
If you’re just starting out, this should be very encouraging! You used to be a disadvantage if you didn’t have many subscribers. Now, you’re getting equal treatment from the algorithm. It’s a more efficient system for all users.
Social Media Strategy
Social Media Strategy
Adam has had a lot of success with social media, so I wanted him to talk a little bit about his strategies for using other platforms to drive traffic to YouTube.
He says it’s important for him to have a social media strategy that funnels everything back to YouTube. Why? Because that’s ultimately where they generate income, not just through AdSense but also through brands that they work with.
So every time they create a video on YouTube, they also create supporting content for all of the social platforms:
On Snapchat, they’ll let everyone know that there’s something coming out, and give a specific time. This is a teaser.
Then, they come back when it’s uploaded and let people know that they just dropped the video.
On Instagram, they do the same thing with their story.
Sometimes, they’ll also do a teaser video on the feed. They take their favorite parts and create a shorter video. The trick is to make it irresistible. Make people want to click and go there.
On Facebook, they’ll post the video snippet natively. Just a YouTube link won’t do it, since YouTube and Facebook are direct competitors. Facebook really favors native uploads.
Adam Ali Facebook Page
More recently, they have started posting the entire video on Facebook. They started doing this about six weeks ago.
At first, that sounds counter-intuitive, because the strategy is usually to drive people back to YouTube. Why go to YouTube if the whole video is on Facebook?
But Adam looked at the analytics, and only about 1% of their views come from Facebook clicks. At that level, it doesn’t really matter if it funnels to YouTube.
He’s also trying a new strategy, although he’s not 100% sure that this works. To avoid punishment by the Facebook algorithm for linking to YouTube, Adam uses a bitly link in the captions of the videos. Sometimes they also paste a bitly link in the comments.
There’s some research suggesting that bitly links and link shorteners get suppressed on Facebook, too, but it’s always worth trying out a new tactic!
They also use Keek.com, which allows you to upload 36-second videos. This platform is not as cool anymore, but they have a big following there, so they keep it going.
On Twitter, definitely upload a teaser instead of just a link. We all know that video converts better than text.
Final Tips
Reach out and Collaborate
Adam recommends that you reach out and start collaborating in meaningful ways. That will help you grow. YouTube is such a community of creators. Build friendships and connect with those creators in order to keep growing.
If you want to know more about what Adam is up to, you can find him on the I Won’t Lose website.
He’s also on the I Won’t Lose YouTube channel.
And you can follow I Won’t Lose on social media, too:
Facebook
Twitter
Instagram
Finally, you can check out Latoya’s channel.
Resources Mentioned
I Won't Lose Pages:
I Won’t Lose website
I Won’t Lose YouTube channel
Facebook page
Twitter
Instagram
Latoya’s Life
LatoyaForever
Videos mentioned:
First video – Motivation Fitness Training Part 1
Dear Hard Work
Infographic
How to Grow a Large YouTube Channel – Adam Ali
The post How to Grow a Large YouTube Channel – Adam Ali appeared first on Become A Blogger by Leslie Samuel.
from Lauren Cameron Updates https://www.becomeablogger.com/25545/grow-your-youtube-channel/
0 notes