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mostlysignssomeportents · 6 months

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Big Telco’s fury over FCC plan to infuse telecoms policy with facts

I'll be at the Studio City branch of the LA Public Library on Monday, November 13 at 1830hPT to launch my new novel, The Lost Cause. There'll be a reading, a talk, a surprise guest (!!) and a signing, with books on sale. Tell your friends! Come on down!

Reality has a distinct anti-conservative bias, but conservatives have an answer: when the facts don't support your policies, just get different facts. Who needs evidence-based policy when you can have policy-based evidence?

Take gun violence. Conservatives tell us that "an armed society is a polite society," which means that the more guns you have, the less gun violence you'll experience. To prevent reality from unfairly staining this pristine ideological mind-palace with facts, conservatives passed the Dickey Amendment, which had the effect of banning the CDC from gathering stats on American gun-violence. No stats, no violence!

https://en.wikipedia.org/wiki/Dickey_Amendment

Policy-based evidence is at the core of so many cherished conservative beliefs, like the idea that queer people (and not youth pastors) are responsible for the sexual abuse of children, or the idea that minimum wages (and not monopolies) decrease jobs, or the idea that socialized medicine (and not private equity) leads to death panels:

https://pluralistic.net/2023/04/26/death-panels/#what-the-heck-is-going-on-with-CMS

The Biden administration features a sizable cohort of effective regulators, whose job is to gather evidence and then make policy from it:

https://pluralistic.net/2023/10/23/getting-stuff-done/#praxis

Fortunately for conservatives, not every Biden agency is led by competent, honest brokers – the finance wing of the Dems got to foist some of their most ghoulish members upon the American people, including a no-fooling cheerleader for mass foreclosure:

https://pluralistic.net/2023/03/06/personnel-are-policy/#janice-eberly

And these same DINOs reached across the aisle to work with Republicans to keep some of the most competent, principled agency leaders from being seated, like the remarkable Gigi Sohn, targeted by a homophobic smear campaign funded by the telco industry, who feared her presence on the FCC:

https://pluralistic.net/2023/03/19/culture-war-bullshit-stole-your-broadband/

The telcos are old hands at this stuff. Long before the gun control debates, Ma Bell had figured out that a monopoly over Americans' telecoms was a license to print money, and they set to corrupting agencies from the FCC to the DoJ:

https://pluralistic.net/2021/11/14/jam-to-day/

Reality has a vicious anti-telco bias. Think of Net Neutrality, the idea that if you pay an ISP for internet service, they should make a best effort to deliver the data you request, rather than deliberately slowing down your connection in the hopes that you'll seek out data from the company's preferred partners, who've paid a bribe for "premium delivery."

This shouldn't even be up for debate. The idea that your ISP should prioritize its preferred data over your preferred data is as absurd as the idea that a taxi-driver should slow down your rides to any pizzeria except Domino's, which has paid it for "premium service." If your cabbie circled the block twice every time you asked for a ride to Massimo's Pizza, you'd be rightly pissed – and the cab company would be fined.

Back when Ajit Pai was Trump's FCC chairman, he made killing Net Neutrality his top priority. But regulators aren't allowed to act without evidence, so Pai had to seek out as much policy-based evidence as he could. To that end, Pai allowed millions of obviously fake comments to be entered into the docket (comments from dead people, one million comments from @pornhub.com address, comments from sitting Senators who disavowed them, etc). Then Pai actively – and illegally – obstructed the NY Attorney General's investigation into the fraud:

https://pluralistic.net/2021/05/06/boogeration/#pais-lies

The pursuit of policy-based evidence is greatly aided by the absence of real evidence. If you're gonna fill the docket with made-up nonsense, it helps if there's no truthful stuff in there to get in the way. To that end, the FCC has systematically avoided collecting data on American broadband delivery, collecting as little objective data as possible:

https://pluralistic.net/2020/05/26/pandemic-profiteers/#flying-blind

This willful ignorance was a huge boon to the telcos, who demanded billions in fed subsidies for "underserved areas" and then just blew it on anything they felt like – like the $45 billion of public money they wasted on obsolete copper wiring for rural "broadband" expansion under Trump:

https://pluralistic.net/2022/02/27/all-broadband-politics-are-local/

Like other cherished conservative delusions, the unsupportable fantasy that private industry is better at rolling out broadband is hugely consequential. Before the pandemic, this meant that America – the birthplace of the internet – had the slowest, most expensive internet service of any G8 country. During the lockdown, broadband deserts meant that millions of poor and rural Americans were cut off from employment, education, health care and family:

https://pluralistic.net/2021/02/12/ajit-pai/#pai

Pai's response was to commit another $8 billion in public funds to broadband expansion, but without any idea of where the broadband deserts were – just handing more money over to monopoly telcos to spend as they see fit, with zero accountability:

https://pluralistic.net/2020/05/26/pandemic-profiteers/#flying-blind

All that changed after the 2020 election. Pai was removed from office (and immediately blocked me on Twitter) (oh, diddums), and his successor, Biden FCC chair Jessic Rosenworcel, started gathering evidence, soliciting your broadband complaints:

https://pluralistic.net/2021/03/23/parliament-of-landlords/#fcc

And even better, your broadband speed measurements:

https://pluralistic.net/2021/04/14/for-sale-green-indulgences/#fly-my-pretties

All that evidence spurred Congress to act. In 2021, Congress ordered the FCC to investigate and punish discrimination in internet service provision, "based on income level, race, ethnicity, color, religion, or national origin":

https://www.congress.gov/117/plaws/publ58/PLAW-117publ58.pdf

In other words, Congress ordered the FCC to crack down on "digital redlining." That's when historic patterns of underinvestment in majority Black neighborhoods and other underserved communities create broadband deserts, where internet service is slower and more expensive than service literally across the street:

https://pluralistic.net/2021/06/10/flicc/#digital-divide

FCC Chair Rosenworcel has published the agency's plan for fulfilling this obligation. It's pretty straightforward: they're going to collect data on pricing, speed and other key service factors, and punish companies that practice discrimination:

https://www.fcc.gov/document/preventing-digital-discrimination-broadband-internet-access

This has provoked howls of protests from the ISP cartel, their lobbying org, and their Republican pals on the FCC. Writing for Ars Technica, Jon Brodkin rounds up a selection of these objections:

https://arstechnica.com/tech-policy/2023/11/internet-providers-say-the-fcc-should-not-investigate-broadband-prices/

There's GOP FCC Commissioner Brendan Carr, with a Steve Bannon-seque condemnation of "the administrative state [taking] effective control of all Internet services and infrastructure in the US. He's especially pissed that the FCC is going to regulate big landlords who force all their tenants to get slow, expensive from ISPs who offer kickbacks to landlords:

https://www.fcc.gov/document/carr-opposes-bidens-internet-plan

The response from telco lobbyists NCTA is particularly, nakedly absurd: they demand that the FCC exempt price from consideration of whether an ISP is practicing discrimination, calling prices a "non-technical aspect of broadband service":

https://www.fcc.gov/ecfs/document/110897268295/1

I mean, sure – it's easy to prove that an ISP doesn't discriminate against customers if you don't ask how much they charge! "Sure, you live in a historically underserved neighborhood, but technically we'll give you a 100mb fiber connection, provided you give us $20m to install it."

This is a profoundly stupid demand, but that didn't stop the wireless lobbying org CTIA from chiming in with the same talking points, demanding that the FCC drop plans to collect data on "pricing, deposits, discounts, and data caps," evaluation of price is unnecessary in the competitive wireless marketplace":

https://www.fcc.gov/ecfs/document/1107735021925/1

Individual cartel members weighed in as well, with AT&T and Verizon threatening to sue over the rules, joined by yet another lobbying group, USTelecom:

https://www.fcc.gov/ecfs/document/1103655327582/1

The next step in this playbook is whipping up the low-information base by calling this "socialism" and mobilizing some of the worst-served, most-gouged people in America to shoot themselves in the face (again), to own the libs:

https://pluralistic.net/2022/12/15/useful-idiotsuseful-idiots/#unrequited-love

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/11/10/digital-redlining/#stop-confusing-the-issue-with-relevant-facts

Image: Japanexperterna.se (modified) https://www.flickr.com/photos/japanexperterna/15251188384/

CC BY-SA 2.0: https://creativecommons.org/licenses/by-sa/2.0/

Mike Mozart (modified) https://www.flickr.com/photos/jeepersmedia/14325839070/

https://www.flickr.com/photos/jeepersmedia/14325905568/

https://www.flickr.com/photos/jeepersmedia/14489390566/

www.ccPixs.com https://www.flickr.com/photos/86530412@N02/8210762750/

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/

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odinsblog · 2 years

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Facebook ads have a problem. It's called digital redlining.

In 2021, a Facebook user filed a lawsuit because they didn't think they were getting a fair shot at viewing advertisements. Wanting to see ads might seem absurd — if you're anything like me, you want ads off your social media experience at all costs. Still, to a 55-year-old prospective tenant in the Washington, D.C. area, it was about more than a simple publicity blurb on Facebook. It, the plaintiff argued, had grave real-life consequences.

So Neuhtah Opiotennione filed a class-action lawsuit against nine companies that manage various apartment buildings in the D.C. area, alleging that they engaged in "digital housing discrimination" by excluding older people — like her — from viewing advertisements on Facebook. She alleges that because the defendants deliberately excluded people over the age of 50 from viewing their ads — something you could once do on Facebook — she was denied the opportunity to receive certain housing advertisements targeted to younger potential tenants.

"In creating a targeted Facebook advertisement, advertisers can determine who sees their advertisements based on such characteristics as age, gender, location, and preferences," the lawsuit reads. The plaintiff alleged that rental companies used Facebook's targeting function to exclude people like her because of her age, instead directing the ads to younger prospective tenants.

David Brody, counsel and senior fellow for privacy and technology at the Lawyers' Committee for Civil Rights Under Law, which filed a brief in favor of the plaintiff, said in a press release that "Facebook is not giving the user what the user wants – Facebook is giving the user what it thinks a demographic stereotype wants. Redlining is discriminatory and unjust whether it takes place online or offline, and we must not allow corporations to blame technology for harmful decisions made by CEOs."

The case was ultimately dismissed because the judge felt that online targeting of advertisements causes no injury to consumers. However, Ballard Spahr LLP, a law firm that focuses on litigation, securities and regulatory enforcement, business and finance, intellectual property, public finance, and real estate matters, said that the ruling could have a significant impact on how we view discrimination online.

"It seems likely to make it more difficult for private parties to attempt to bring lawsuits related to online ad targeting on social media networks or through methods like paid search," the firm said. "But, secondarily, we wonder whether it will serve as a barrier to regulatory actions as well."

Opiotennione v. Bozzuto Mgmt. is just one of many lawsuits against Facebook alleging discrimination. We already know how nefarious these ads can be, from spying on us to collecting our data and creating a world with further devastating partisan divides. But there's something else harmful going on with ads online, particularly on one of the largest ad platforms ever, Facebook. According to Facebook's parent company, Meta, the platform has a total advertising audience of more than two billion people. Any one of them could be missing out on ads — for housing, credit opportunities, and other important issues that impact the wealth gap — due to digital redlining. Here's why that's important.

Wait, what is digital redlining?

Traditional redlining is when people and companies purposefully withhold loans and other resources from people who live in specific neighborhoods. This tends to land along racial and financial divides, and it works to deepen those divides. It can happen online, too.

Digital redlining refers to any use of technology to perpetuate discrimination. It's how The Greenlining Institute, a California-based organization that works to fix digital redlining, describes the practice of internet companies failing to provide infrastructures for service — such as broadband internet — to lower-income communities, as it's seen as less profitable to do so.

That kind of digital redlining results in lower-income people having to turn to prepaid plans and other more expensive options for internet while also having to deal with slower speeds than those in wealthier — and often whiter — communities, which have a digital infrastructure. The Greenlining Institute isn't the only organization working to fix this kind of digital redlining. The Federal Communications Commission (FCC) is also forming an agency task force focused on combating digital discrimination and promoting equal broadband access nationwide.

But digital redlining also refers to unfair ad-targeting practices. According to the ACLU, online ad-targeting can replicate existing disparities in society, which can exclude people who belong to historically marginalized groups from opportunities for housing, jobs, and credit.

"In today’s digital world, digital redlining has become the new frontier of discrimination, as social media platforms like Facebook and online advertisers have increasingly used personal data to target ads based on race, gender, and other protected traits," the ACLU said in a press release from January. "This type of online discrimination is harmful and disproportionately impacts people of color, women, and other marginalized groups, yet courts have held that platforms like Facebook and online advertisers can't be held accountable for withholding ads for jobs, housing, and credit from certain users. Despite agreements to make sweeping changes to its ad platform, digital redlining still persists on Facebook."

(continue reading)

#politics #facebook #meta #redlining #digital redlining #discrimination #mark zuckerberg

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cereallox · 11 days

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i drew the best girl again theres no one better she always serves so much

#okita fate #okita souji #sakura saber #fgo #fgo fanart #fate/type redline #fate type redline #fate grand order #fate series #digital art #i'm still gay for her to this day!

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diioss-art · 11 months

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OK so I watched the turtle show and I wanted an excuse to design cool racing suits so.... here u go. Formula 1 AU or something

#my art #digital art #rottmnt #Yes this all comes back to redline it has infected my brain and made me only want to think about car racing in animation sorry #rottmnt leo #leonardo #I'll probably do the other turtles aswell at some point #rise of the tmnt #Sorry to everyone who followed me for other stuff

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plushs-stuff · 11 months

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@tmntredline in the style of Rise!! First time trying to copy the rise style and I think I did pretty good! Even though as I look at it I'm seeing flaws so I'm just gonna post before I spend even more time on this,

Owners of redline are: @0ddbugs & @coffinpal

Loveeee redline, has to be one of my fave tmnt au's ₊·*◟(⌯ˇ- ˇ⌯)◜‧*･

#rottmnt #rottmnt art #Redline #tmnt redline #tmnt au #tmnt art #Art #digital artist #young artist #rottmnt au #rottmnt stuff #rapheal tmnt #donnie tmnt #mikey tmnt #leo tmnt #Tmnt

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ranciddrobbie · 8 months

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My inspirations!

#chonnys charming chaos compendium #cccc #chonny jash #ultrakill #hellboy #phil hale #j c leyendecker #q hayashida #daisuke ishiwatari #redline #dead leaves #pswg #my artwork #digital art #artists on tumblr #art #art persona #dorohedoro

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champmorado · 6 months

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YO CAN WE GET A ROD REDLINE UP IN HERE 🗣🗣🗣

OFC!!!!

he died too soon 😔🙏

#pixar cars #cars fandom #art #artists on tumblr #digital art #fan art #fanart #rod redline #cars fanart

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thedreemer-artrequestsopen · 3 days

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chat help

Trying to fulfill a request and draw Glen Ray (Chucky, played by Lachlan Watson) BUT THERES SOMETHING OFF ABOUT IT IDK. And yes I’ve flipped the canvas yes I’m using a reference I’m not a beginner idk what it is tho 😭😭 something’s off… maybe the chin is too short???

#art help #art tips #art advice #king's paintbrush #redline #artists on tumblr #digital artist #small artist #artwork #drawing #art on tumblr #black artist #chucky #chucky series #glen/da #glen ray #glenda ray

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y0unginhumans · 1 year

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redline donnie !!! i am obsessed with this au, they all look so good

tmnt redline by @0ddbugs and @coffinpal !!

#tmnt redline #tmntredline #tmnt au #tmnt #tmnt donnie #my art #digital art #my artwork #clip studio pro #artist on tumblr #digital artist #digital drawing #drawing #y0unginhumans art #fanart #tmnt fanart

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sushiboyangel · 1 year

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Rewatched “Redline” a couple times the other week and fell in love again 🏁🏎️

#artists on tumblr #sushiboyangel #art #illustration #digital art #procreate art #procreate #redline #redline anime #racer #anime and manga #anime #00s anime #sonoshee #sonoshee mclaren #original art

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jettacar · 1 year

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some cool wheels my bf spotted out, didn’t even know they existed! couldn’t find much on them online, but i gave them a draw :3 the American Racing AR39 2-spoke!

#digital art #truck #slammed #minitruck #mini truck #redline #red line #gmc #sierra #gmc sierra #sportside #stepside #american racing #ar39 #2-spoke #custom truck

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yeahsoapy · 2 years

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*flutters my big sparkling eyes* fortnite lesbians…

#can you tell which skin I just got and adore #brute gunner #redline #fortnite #😭😭 SORRY #digital art #art #fanart #brute gunner x redline #cos I’m a freak and a loser #I’m so obsessed wi th fortnite #and my friend and I made up a little story of them

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partho64 · 9 months

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Digital Marketing Course

As of my last knowledge update in September 2021, there are several institutions and platforms that offer digital marketing courses in Bangladesh. However, it's important to note that the availability of courses and institutions may have changed since then. Here are a few options you could explore:

Bangladesh Institute of ICT in Development (BIID): BIID offers various digital marketing courses and workshops aimed at professionals, entrepreneurs, and students. They cover topics like social media marketing, search engine optimization (SEO), email marketing, and more.

DigiTech School: DigiTech School provides comprehensive digital marketing training with courses on SEO, content marketing, social media marketing, Google Ads, and more.

Dhaka School of Digital Marketing: This institution offers courses on digital marketing, social media marketing, content creation, and e-commerce.

Online Platforms: You can also consider online platforms like Udemy, Coursera, LinkedIn Learning, and Skillshare. These platforms offer a wide range of digital marketing courses from international instructors.

Local Universities and Training Centers: Some universities and training centers in Bangladesh may also offer digital marketing courses as part of their business or technology-related programs.

Before enrolling in any course, I recommend doing thorough research to ensure that the course content is up-to-date, the instructors are qualified, and the institution has a good reputation. It's also a good idea to read reviews or get recommendations from individuals who have taken the course before.

Please note that the information provided here is based on the situation up to September 2021, and there may have been developments or changes since then. Be sure to verify the current availability of courses and institutions before making any decisions.

What is Digital Marketing?

Digital marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. It encompasses a wide range of online strategies and tactics to reach and engage with a target audience. Unlike traditional marketing, which relies on offline methods such as print ads, billboards, and television commercials, digital marketing leverages the power of the internet and electronic devices.

Digital marketing includes various components and techniques, some of which are:

Search Engine Optimization (SEO): This involves optimizing your website and online content to improve its visibility in search engine results pages (SERPs). The goal is to attract organic (non-paid) traffic to your website by ranking higher in search engines like Google.

Social Media Marketing: Utilizing social media platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with and engage your target audience. This can involve creating and sharing content, running ads, and interacting with users.

Content Marketing: Creating and sharing valuable and relevant content (such as blog posts, videos, infographics, etc.) to attract and retain a specific audience. The aim is to establish authority, build relationships, and eventually drive customer action.

Email Marketing: Sending targeted emails to a list of subscribers to promote products, provide updates, and nurture leads. Email marketing can be used to build customer loyalty and drive conversions.

Pay-Per-Click Advertising (PPC): Running paid advertisements on platforms like Google Ads or social media networks. Advertisers pay a fee each time their ad is clicked, helping drive immediate traffic to their websites.

Affiliate Marketing: Collaborating with other businesses or individuals (affiliates) who promote your products or services and earn a commission for each sale or action generated through their marketing efforts.

Influencer Marketing: Partnering with social media influencers or individuals with a significant online following to promote your products or services to their audience.

Online Public Relations (PR): Managing your online reputation and interacting with digital media and communities to maintain a positive brand image.

Analytics and Data Analysis: Using tools to gather and analyze data on consumer behavior and marketing performance. This data helps refine strategies and make informed decisions.

Mobile Marketing: Tailoring marketing efforts specifically for mobile devices, including mobile-friendly websites, apps, and SMS marketing.

Digital marketing offers the advantages of precise targeting, measurable results, real-time engagement, and the ability to adapt campaigns quickly. It has become a crucial aspect of modern business and is continuously evolving as technology and consumer behavior change.

How did You Learn Digital Marketing?

I, as an AI language model, was not specifically "taught" a digital marketing course in the traditional sense. My knowledge and information come from the vast amount of text and data that I was trained on, which includes a wide range of topics, including digital marketing.

I was trained on diverse sources from the internet, including websites, books, articles, and other text documents that cover various aspects of digital marketing. This training allowed me to learn about concepts, strategies, tools, and practices related to digital marketing, just as I learned about many other subjects.

It's important to note that my knowledge is based on information available up until September 2021, and I don't have personal experiences or the ability to actively engage in learning like a human would. My responses are generated based on patterns in the data I was trained on, and I aim to provide accurate and helpful information based on that training.

Write down the Tools Of Digital Marketing.

Digital marketing utilizes a wide range of tools and software to plan, execute, track, and optimize campaigns across various online channels. These tools help businesses and marketers streamline their efforts, target their audience more effectively, and measure the success of their campaigns. Here are some essential categories of digital marketing tools:

Search Engine Optimization (SEO) Tools:

Google Analytics: Provides in-depth website traffic data and user behavior insights.

Google Search Console: Monitors website performance in Google search results and helps with indexing issues.

Ahrefs, SEMrush, Moz: Offer keyword research, backlink analysis, and competitive analysis.

Social Media Marketing Tools:

Hootsuite, Buffer, Sprout Social: Manage and schedule social media posts across multiple platforms.

Social Media Analytics Tools: Platforms like Facebook Insights, Twitter Analytics, and Instagram Insights provide data on post performance, engagement, and audience demographics.

Content Marketing Tools:

WordPress, Wix, Squarespace: Create and manage websites and blogs.

Grammarly: Ensures content is free from grammatical and spelling errors.

Canva, Adobe Creative Cloud: Design visuals and graphics for online content.

Email Marketing Tools:

Mailchimp, Constant Contact, SendinBlue: Create, manage, and automate email marketing campaigns.

HubSpot, Marketo: Offer more comprehensive marketing automation, including lead nurturing and CRM integration.

Pay-Per-Click (PPC) Advertising Tools:

Google Ads, Microsoft Advertising: Create and manage paid search and display advertising campaigns.

Facebook Ads Manager, LinkedIn Ads: Run paid social media campaigns.

Analytics and Data Tools:

Google Analytics: Tracks website and app performance, user behavior, and conversions.

Google Data Studio: Creates customizable data visualizations and dashboards.

Kissmetrics, Mixpanel: Provide advanced user behavior tracking and analytics.

Conversion Rate Optimization (CRO) Tools:

Optimizely, VWO (Visual Website Optimizer): Test and optimize website elements for higher conversion rates.

Hotjar, Crazy Egg: Offer heatmaps, session recordings, and user feedback to analyze user interactions.

Marketing Automation Tools:

HubSpot, Pardot, Marketo: Automate and manage marketing tasks, workflows, and lead nurturing.

Zapier, Integromat: Connect and automate various apps and platforms.

Affiliate Marketing Tools:

ShareASale, CJ Affiliate (formerly Commission Junction): Manage and track affiliate marketing programs.

Video Marketing Tools:

YouTube, Vimeo: Platforms for uploading and sharing video content.

Wistia, Vidyard: Provide video hosting, analytics, and interactive features.

These are just a few examples of the many tools available for digital marketing. The specific tools you choose will depend on your marketing goals, budget, and the channels you intend to focus on. As technology continues to evolve, new tools and platforms are constantly emerging, offering marketers even more ways to optimize their digital marketing efforts.

What are the Advantages of Digital Marketing?

Digital marketing offers numerous advantages for businesses and individuals looking to promote products, services, or brands. Some of the key advantages include:

Global Reach: With the internet's global reach, digital marketing allows businesses to reach a vast and diverse audience worldwide, breaking down geographical barriers.

Cost-Effective: Digital marketing often requires lower investment compared to traditional marketing methods like TV or print ads. It's particularly beneficial for small businesses with limited budgets.

Targeted Audience: Digital marketing enables precise audience targeting based on demographics, interests, behaviors, and other criteria. This ensures that your marketing efforts are reaching the right people who are more likely to convert.

Measurable Results: Digital marketing provides detailed analytics and data tracking, allowing you to measure the effectiveness of your campaigns in real time. You can track metrics like website traffic, conversion rates, click-through rates, and more.

Flexibility and Adaptability: Digital marketing campaigns can be easily adjusted and optimized based on performance data. This flexibility allows you to make real-time changes to improve outcomes.

Personalization: Tailoring marketing messages to specific audience segments enhances customer engagement and improves the overall user experience.

Variety of Channels: Digital marketing encompasses a wide range of channels and platforms, including social media, search engines, email, content marketing, and more. This diversity allows you to choose the most relevant channels for your target audience.

Higher Engagement: Interactive content such as videos, polls, quizzes, and live streams can lead to higher levels of engagement and interaction with your audience.

Brand Development: Consistent digital presence through social media and content marketing helps build and reinforce brand identity, making your brand more recognizable and memorable.

Quick Implementation: Digital marketing campaigns can be launched quickly, allowing businesses to respond rapidly to market changes and trends.

24/7 Availability: Digital marketing efforts, such as websites and social media profiles, are accessible to users around the clock, providing continuous opportunities for engagement.

Direct Communication: Digital marketing enables direct and instant communication with your audience through social media comments, emails, and other messaging platforms.

Improved Conversion Rates: Targeted campaigns and personalized content can lead to higher conversion rates compared to generic marketing approaches.

Competing with Larger Businesses: Digital marketing allows small businesses to compete with larger corporations on a more level playing field, as effective strategies and engaging content can attract a significant audience.

Environmental Impact: Digital marketing reduces the need for paper-based materials and physical advertisements, contributing to a more environmentally friendly approach.

These advantages highlight the effectiveness and relevance of digital marketing in today's interconnected and technology-driven world. Businesses that effectively leverage digital marketing strategies can experience increased brand visibility, customer engagement, and overall business growth.

Conclusion Of Digital Marketing.

digital marketing is a dynamic and transformative approach to promoting products, services, and brands in the digital age. It harnesses the power of the internet, electronic devices, and various online platforms to reach and engage with a targeted audience. This mode of marketing offers numerous advantages that have reshaped the way businesses and individuals connect with their customers.

Digital marketing's global reach, cost-effectiveness, precise targeting, and measurable results make it a compelling option for businesses of all sizes. The ability to adapt campaigns in real-time, personalize content, and utilize a variety of channels further enhance its effectiveness.

With the rise of social media, search engines, content marketing, and other digital platforms, businesses can directly communicate with their customers, build brand identity, and drive conversions like never before. The rapid evolution of technology continues to bring new tools and strategies to the field of digital marketing, providing endless opportunities for creativity and innovation.

In today's interconnected world, where consumers are heavily reliant on digital devices and online interactions, mastering the art of digital marketing is crucial for staying competitive and relevant. Embracing its benefits can lead to increased brand visibility, customer engagement, and ultimately, business success.

#digital marketing #online marketing #Redline #Nipothiranjondas

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