#did you want me to be running some kind of statistical evaluation of all four aces being on the table or something?
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me and apollo both staring at these fucking cards like ?????
#ace attorney#the cheat is not in fact more obvious by looking at both men’s hands#i’m not a total idiot#the first thing i did was check the cards for obvious discrepancies#but like we just spent five minutes arguing a question of basic addition#did you want me to be running some kind of statistical evaluation of all four aces being on the table or something?#if there’s something else you want me to be seeing here#you’re going to have to spoonfeed me some more poker rules first#on which note#thank you kristoph gavin for starting off with ‘so you know the terms ‘a pair’ and ‘three of a kind’?’#you have correctly assessed my level of poker comprehension here
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rationalizations
rationalizations: a defense mechanism in which one makes up a false but reassuring explanation to explain their behavior and/or feelings to both themselves and others, thus avoiding the reality of why they are really acting or feeling as they do.
summary: You’re the psych evaluation for Spencer. You think he’s full of shit, so you refuse to sign his clearance form until he actually tells the truth.
pairing: spencer reid x f!reader
category: angst (happy ending)
content warnings: spencer’s canonical trauma, flashbacks, mentions of suicide and suicidal ideation, swearing
a/n: i wrote this for @imagining-in-the-margins‘ enemies to lovers event. it’s not my favorite trope, but one of the prompts sparked inspiration for me. i also took a good amount of inspiration from meredith’s various therapy scenes in grey’s anatomy, so if some of it feels familiar, that’s why! i swear i intended to make this cute and funny, but, well… here we are lmao.
word count: 3.6k
masterlist
Spencer throws his bag onto his desk with a frustrated huff. It thumps loudly, startling JJ at her desk across from his. She gives him a sympathetic look regardless. “Still not cleared yet?”
“No!” Forgetting that it’s wheeled, he drops himself into his chair. It skids backwards and he has to scramble to grab something to keep from falling out of it.
“Careful there,” JJ says, trying valiantly to suppress a laugh. “That psychologist's got you really worked up, huh?”
“I don’t know what she wants from me!” he complains. “It’s been nearly a month! Hotch’s ex-wife was murdered by an unsub, but they cleared him. I was only shot in the neck.”
“I mean, that’s still kind of a big deal,” she says. “You could’ve died, from the gunshot, or from the nurse that tried to kill you afterwards.”
“Speaking of that nurse,” he starts, “Garcia is the one who shot him and she’s been a wreck over it. She insisted on going to the guy’s execution. But the therapist cleared her!”
“Penelope’s not in the field,” JJ points out.
He crosses his arms. “Still. This isn’t the first time I’ve been shot. That possibility is part of the job. It’s not like it came out of nowhere and I was completely unprepared for it.”
“I don’t know what to tell you, Spence,” she says. “Just keep all of your appointments and I’m sure you’ll be cleared soon.”
He pulls a stack of papers on his desk towards him. Paperwork—one of the things he’s actually allowed to do. “I better be,” he mutters.
---
“And it was really scary, you know?” Spencer wipes at his eyes with a tissue. “Not knowing if I was going to live or die.”
“Mm-hmm.”
He takes a deep breath. “But… it’s over now. The preacher who shot me died in the same shootout. Owen McGregor, the leader of the corrupt deputies, died later that night, in another shootout. And Greg Baylor, the one who posed as a nurse and tried to kill me, was sentenced to death row and he’s gone now, too.”
His psychologist makes a note on the paper in front of her, but doesn’t say anything, so he continues.
“I… I feel better now, just letting that out.” He takes a new tissue and dries his nose. “I feel ready now. Ready to go back to work.”
She nods slowly, considering him. But she doesn’t even look towards her desk where the clearance form sits, frustrating him to no end. After five minutes of silence, he breaks.
“You can’t be serious.”
She raises an eyebrow. “Why wouldn’t I be?”
“I’ve been coming to these sessions for over a month, and I’m still not cleared to be in the field. I…” He musters up more tears and makes sure his voice wavers during his next words. “I just don’t know what you want? I’ve tried everything.”
“No, you haven’t,” she says plainly.
He blinks in surprise, sending some of the crocodile tears down his cheeks. “What?”
She crosses her legs. “You’re full of shit.”
“Excuse me?”
“You’re not being honest with me, and I don’t think you’re being honest with yourself either,” she says. “You’re a great actor. I can see how you’ve gotten clearances easily before. But that stops with me.”
Spencer stares at her. “I don’t understand.”
She moves her notebook to the side. “What happened in Texas isn’t the first time your life’s been in danger. Why do you think that is?”
“Wh—that’s part of my job,” he argues, fake crying long since forgotten.
“Not to the extent that you take it. I’ve read your file,” she says. “You take unnecessary risks with regularity.”
The tissues crumple in his hand as he clenches it. “I do not.”
“Let’s go back to the beginning.”
“The beginning of what?”
“Of your career.” Yet she doesn’t take out his file, or look at her notes. She speaks from memory. “2005. The BAU is assisting with a hostage situation. You go into the train, posing as someone who is there to remove a microchip from the unsub, but the first thing you do? You take off your bulletproof vest.”
“Okay, clearly you don’t understand what the situation was,” Spencer cuts in. “Ted Bryar was suffering from a psychotic break. He was somewhat unpredictable, and he told me to take off the vest.”
“And you just listened?”
“He—he had a gun, and was threatening both me and the other passengers with it!” he says. “What was I supposed to do, not listen?”
“Uh, yeah,” she replies. “You easily played into his delusions just a few minutes later to distract him. Why not do that to keep yourself safe?”
“I was twenty-four and was running on adrenaline,” he says defensively. “And it was my first time doing something like that. You can’t expect me to think of everything.”
“You’re right, I can’t,” she agrees. “So let’s jump forward a few years. How about the time you approached a teenager who was wielding an assault rifle with no protection, not even your own firearm?” she challenges.
“You mean Owen Savage? That was a unique situation,” he protests. “I knew I could talk him down.”
“No, you didn’t. You thought you had a good chance, but there’s no way to be one hundred percent sure of that. He was volatile, and on a killing spree,” she counters. “You didn’t know if you’d succeed--”
“I did!” He startles himself by unconsciously raising his voice, but he doesn’t apologize. “I did, because….”
“Because you related to him,” she fills in. “And that’s fine. Having empathy for an unsub doesn’t suggest something’s wrong in and of itself. But you still put yourself, and the rest of your team, in danger, didn’t you?”
He crosses his arms. “I got that lecture from Hotch when it happened, okay?”
“So then why’d you confront an unsub alone a few years later in Miami?” she asks. “You didn’t even tell anyone where you were going. You left your vest behind and just ran off.”
“I was having a head—wait, how do you even know that happened?” he questions. “It wasn’t in the report.”
“Well, first of all, you just confirmed it,” she points out, and he wants to kick himself. “Secondly, I can read between the lines.”
“I was having a headache,” he repeats. “I wasn’t thinking all that clearly. I just knew Julio’s life was in immediate danger, so I went to help him.”
“Uh-huh. More recently,” she says, brushing past his excuse, “You confronted your girlfriend’s stalker without your vest or gun.”
Spencer’s getting angry now. “I was trying to save Maeve. She asked me to leave them behind.”
“And you simply listened. Do you see the pattern I’m drawing here, Dr. Reid?” she asks. “These are just a few of the instances that stand out. Time and time again, you put yourself in unnecessary danger. So I’ll ask you again. Why do you think that is?”
Spencer looks over her—really looks over her, trying to understand what she’s getting at. “Are… are you suggesting that I’m suicidal?” he asks quietly.
She looks him straight in the eye. “You don’t act like someone who wants to be alive.”
It’s like she set off a bomb in his brain. Memories, and the feelings attached to them, emerge—Elle handcuffed to a seat, a teenager with a rifle, a blinding headache, Maeve and blood on the warehouse floor.
“Here’s what I see,” she says. “I see a man who’s been through so, so much. Your mother is mentally ill, your father left--”
His father is packing a suitcase. Spencer doesn’t know what he’s supposed to do or say, so he falls back on what he knows.
“Statistically, children who grow up in two-parent households attain three more years of higher education than children from single-parent households.”
It doesn’t help. “We’re not statistics, Spencer.”
“Your file says she’s staying at an institution, and with your father out of the picture, I can only assume you were the one who had her admitted--”
“Spencer, please don’t do this to me!” she cries as she’s escorted out of the house by Bennington Sanitarium’s transport staff.
“A few years into your work here at the FBI, you were kidnapped, tortured and drugged--”
He’s tired and cold and his whole body aches. Tobias—the real Tobias—looms over him with a syringe.
“Please. I don’t want it,” he pleads of his captor. “I don’t want it, please.”
The needle punctures his skin regardless.
“—you were held hostage by a cult leader--”
Emily sits across from him on the plane with a black eye. “What Cyrus did to me is not your fault.”
He pretends to agree.
“—you went through the death and reappearance of Agent Prentiss--”
He’s tried to make it clear to Jennifer that he wants to be left alone, but she won’t stop trying to talk about it with him, and he’s had enough.
“I came to your house for ten weeks in a row crying over losing a friend, and not once did you have the decency to tell me the truth.”
“—and your girlfriend was shot in front of you.”
“Who’s Thomas Merton? Who is he?” Diane demands, gun pressed against Maeve’s head.
“He’s the one thing you can never take from us,” Maeve replies, and Spencer’s heart drops. Thomas Merton is Maeve’s way of saying goodbye—she’s giving up.
“Wait!” he cries out, but it’s too late.
“This is just some of the more traumatic stuff. And then there’s what happened last month, which is why you’re here. You present a face of not being bothered by all of this, because that’s what you’ve been doing all your life, but I think you are bothered. You really, really are. And you don’t want to admit to anyone just how much it all has affected you. Maybe you don’t even want yourself to know.” Her expression and tone of voice are certain.
Spencer can’t take it anymore. The whirlwind of emotions and memories is overwhelming.
“The number of times you’ve almost died is staggering--”
“Yeah, and sometimes I wish I had!” He glares at her, breathing heavily. “Is that what you wanted to hear?”
But she doesn’t seem intimidated or alarmed at all. She leans back in her armchair. “Now we’re getting somewhere.”
The response only serves to make him angrier. She questioned him relentlessly and made him admit something he swore in the dark hours of sleepless nights that he’d never think again, never voice, let alone admit to anyone. She forced it out of him, forced. She made him say it against his will.
So why does he feel a sense of relief?
“I…” Tears well up in his eyes—real ones this time. “I’m done,” he chokes out.
He pushes himself off of the couch and out the door, slamming it shut behind him.
---
He storms in Hotch’s office and demands to see a different psychologist. But she was one step ahead of him—a few hours before the appointment, she had emailed Hotch and told him that under no circumstances should Spencer be allowed to get a clearance from someone else.
“And you’re going to believe her?” he cries.
“She’s doing her job, Reid.”
“You barely know her! You’ve known me for a decade!”
“Yes, I have,” Hotch agrees. “And you’ve told me yourself that you’ve fooled psychologists and therapists before. So if this one is saying you’re not ready yet, I’m inclined to believe her.”
Spencer just stares at him, but as usual, Hotch doesn’t blink.
“Unbelievable,” Spencer eventually mutters.
“Take the rest of the day off,” Hotch replies, glancing down at fists Spencer hadn’t realized he was clenching.
“Fine.”
Too agitated to stand in the elevator, he takes the stairs. As he stomps down them, he swears he’ll never go back to her office, even if it means never going into the field again.
A week passes, then two, and he hasn’t seen the psychologist since. But he doesn’t feel any better—he actually feels worse. It’s like her words broke a dam in his mind, in his gut, and feelings of unease and uncertainty won’t pass. It keeps him up at night. Her words echo in his head. “You don’t act like someone who wants to be alive.”
Spencer’s had yet another sleepless night and is struggling not to doze off at his desk despite the coffee he’s drinking. He stands up with the intention of splashing some water from the bathroom sink on his face, but his feet take him somewhere else.
He stares at the nameplate on the door. He swore he’d never go back, yet he feels compelled to knock.
It only takes her a few moments to answer. “Dr. Reid. Can I help you?” she asks.
“I…” He sighs. “Are you busy?”
“No. Come on in.” She steps to the side, opening the door wider to let him pass. He sits down on the couch.
She waits patiently. She doesn’t rush him. She lets him speak first.
He wrings his hands in his lap, staring down at them. “Something you said is bothering me.”
“What was it?”
“About… living,” he admits quietly. “I… I think you might have been right.”
When he gets the courage to glance up at her, he finds a soft smile on her face. “Would you like to talk about it?”
Spencer hadn’t realized he was expecting judgment and disdain until it didn’t happen. His shoulders slump down in relief. “Yeah,” he says. “Yeah, I think I would.”
---
“You’re still thinking about her, aren’t you?”
Spencer looks up from his paperwork, slightly out of it, to find Derek watching him. His coworker had, indeed, caught him thinking about her again. His psychologist. Well, former psychologist. After his second session back with her, she’d handed over a clearance form and a referral to a therapist outside the bureau to see long-term.
“And you better follow up with that,” she’d told him, the corner of her mouth turning up despite her serious tone of voice. “I’ll know if you don’t.”
He’d promised that he would, and had followed through. But despite the progress he was making with the new therapist, he was feeling a little disappointed that he didn’t get to see her anymore. He only saw her in passing, sometimes in the elevator or walking down the hallways of the building. They would exchange hellos, she would ask how he was doing, then give him a little wave as she left. Each time his heart would skip a beat, and he’d feel an urge to follow her to wherever she was going.
Yet he hadn’t quite realized why he seemed to be preoccupied with her until a dream he had a few weeks ago—a dream in which he found himself kissing her. Despite being alone in his bedroom, he’d woken up feeling embarrassed. He promised himself that he would put her out of his mind. Having a crush on his psychologist? It was ridiculous.
But then he saw her in the elevator a few days later and he couldn’t help but analyze her body language. It was open, and she twirled her hair around a finger while she looked at him to ask him how he was. A few other people entered the elevator on the next floor, but her attention remained on him. They were subtle signs, but signs that he recognized nonetheless—signs of attraction. And once he started seeing them, he couldn’t stop.
“I don’t know what you’re talking about,” Spencer tells Derek, picking back up the pen he hadn’t noticed he dropped.
“You can’t pull that on me, kid,” he replies. “It’s your psychologist. You can’t stop thinking about her, can you?”
Spencer sighs. “So what if I can’t?”
“So go ask her out already!” Derek says like it’s obvious.
“You don’t think that’s just a little inappropriate?”
“You’re not seeing her as a client anymore, are you?” he points out. “Go for it, kid. You’ll regret it if you don’t.”
Spencer takes the advice—as soon as Derek said it, he knew he was right. He would regret not taking a chance on her and the connection he felt. Sure, she’d helped him with therapy, but it went deeper than that. It feels like she knows him.
He leaves the bullpen ten minutes early that evening, hoping to catch her before she leaves for the day. On her doorstep, he feels just as nervous as he did on the day he admitted that she was right, but it’s a different kind of nervous. An excited nervous. He knocks on the door.
She’s surprised when she seems him. He watches as her pupils dilate, and it boosts his confidence. “Dr. Reid. Can I help you?”
“You can. I’d like to talk,” he says.
“Oh. Well, I guess I could do that,” she says. “I thought things were going well with the therapist I referred you to, though.”
He shakes his head. “No, I don’t mean I want an appointment.”
Her eyebrows come together in confusion. “Okay, then, what do you want?”
Spencer doesn’t hesitate. “I want to take you out to dinner.”
“I’m sorry, what?”
“I really like you, and I think we’re meant to be together,” he replies, voice softening a bit.
She pauses before answering. When she does, her voice is gentle. “Dr. Reid, sometimes a medical professional’s care can start to feel like affection over a period of time, but--”
“No one has ever listened to me like you do,” he interrupts.
“That’s my job,” she points out.
“I’ve seen therapists before, but none of them have been like you,” he counters. “You understand me.”
She sighs. “Well, I’m glad I was a good fit and was able to help you. But that doesn’t mean that I see you as anything more than a client.”
“You’re lying.”
“Excuse me?”
“You do feel something more for me,” he says firmly, but then backtracks a little. “Well, I know you’re attracted to me at least.”
She blinks and shakes her head slightly, take aback. “Dr. Reid, this is not appropriate--”
“Please call me Spencer,” he says, then jumps into his explanation. “See, when we’re attracted to someone, our bodies display involuntary signals, and I’ve seen you do some of them when you’re around me. Whenever we run into each other here, your body will turn a little towards me and you’ll play with your hair. Your attention is almost entirely focused on me. And, when you see me, your pupils dilate. They did it when you opened the door just a few minutes ago. Oh, and I’m attracted to you, by the way,” he adds as he realizes how one-sided he’s been. “I imagine my pupils probably dilate when I see you, too.”
Her mouth opens and closes a few times, like she wants to speak but doesn’t know what to say. She looks flustered, and he wonders if maybe he’s pushed it too far or said too much, but he can’t turn back now. “So, please, let me take you out,” he says quietly. “Just… just give it a chance.”
She bites her lip and looks at the ground. There’s a crease between her eyebrows, which he’s come to learn means she’s thinking. She speaks seriously when she looks back up. “If I go out with you, I can’t treat you anymore. If you ever need another evaluation or session, you’d have to get it from someone else.”
“I know,” he says. “I get along well with the therapist you referred me to, though. And having to get clearance from a different psychologist at the bureau is something I’m willing to give up in favor of getting to know you better.”
She considers him. “You’re serious about this,” she states.
It’s not a question, but he answers it anyways. “I am.”
She tilts her head to the side, eyes unfocusing as she ponders the situation. Eventually, she says, “Let me think about it.”
It’s not exactly the answer he was hoping for, but he’ll take it.
---
It’s only six PM, but Spencer is already exhausted. He unlocks his apartment door, fully intending to collapse onto his bed, but instead receives a pleasant surprise in the form of his girlfriend waiting for him on the couch. He can’t help but smile.
“Sweetie, what are you doing here?” he asks, then adds, “Not that I’m complaining.”
“Penelope told me it was a bit of a rough case,” she replies. “And I missed you.”
She holds out her arms and he takes the invitation, joining her on the couch and laying down between her legs, placing his head on her chest. “I missed you, too.”
Her next words are overly familiar. “Do you want to talk about it?”
“Hey, we agreed to no therapy,” he says. “Something about I can’t be your client anymore?”
She huffs. “This isn’t therapy. This is being a good partner.”
Spencer smiles into the fabric of her shirt, snuggling in closer. “I know, I’m just teasing you. I don’t need to talk about the case,” he says, finally answering her original question. “I feel fine now that I’m here with you.”
She lets out a pleased hum and starts running her fingers through his hair. “I ordered take-out for dinner, by the way.”
“Where from?”
“You know where.”
A wide grin spreads across his face. She must have ordered take-out from the restaurant he took her to on their first date. He lifts his head to look her in the eye. “Aren’t you glad you said yes to me all those months ago?”
“Oh, I suppose,” she says with pretend annoyance, rolling her eyes.
Then she kisses him.
Spencer’s never been so happy to be alive.
---------------
tell me what you thought here!
please note that i DO NOT ENDORSE asking out your therapist/former therapist. this is fanfiction. thank you.
general taglist: @calm-and-doctor , @spencerreid9
#spencer reid x reader#spencer reid x you#spencer reid fanfic#spencer reid angst#criminal minds fanfic#criminal minds self insert#spencer reid#angst#my fic#i just cannot stop myself from writing about mental health issues and treatment can i
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Crazy Ex-Girlfriend full series review
How many episodes pass the Bechdel test?
100% (sixty-one of sixty-one).
What is the average percentage of female characters with names and lines for the full series?
43.18%
How many episodes have a cast that is at least 40% female?
Thirty-eight, so, more than half.
How many episodes have a cast that is at least 50% female?
Twenty-one, and a few of those were 60%+.
How many episodes have a cast that is less than 20% female?
One.
Positive Content Status:
Ultimately, disappointing. There are definitely good pieces in there, and bad pieces too, and by the end I mostly felt too cynical about the way most of the good pieces were handled - as perfunctory, noncommittal brownie-points grabs - to be very impressed by anything. I think the show spent more time rejecting the branches of feminism that it didn’t want to be associated with than it did celebrating any branches it did want, and at the end of the day it had less progressive commentary to make than it thought it did (average rating of 3.01).
Which season had the best representation statistics overall?
Season four, in every category but the positive content, for which it scored average.
Which season had the worst representation statistics overall?
Season two dropped the ball on the percentage of female characters, slipping below 40% for the season average (and turning in that singular episode under 20%).
Overall Series Quality:
If only it were as consistent as its Bechdel passes - unfortunately, it’s an absolute mess. I wish I could pretend that the rollercoaster of quality was a deliberate metaphor for the experiences of the show’s lead, but the show never has a strong enough handle on itself to pull off a feat like that; Crazy-Ex Girlfriend was rife with problems from the jump, and even as it resolved one thing (ditch a bad character here, finally achieve a less confusing narrative tone there), it always managed to wander off into some new mistake. The overall gives the impression of being poorly planned, and the show never settles down with itself or its characters in order to tell a cohesive story (hence the lack of payoff on almost any character arc). It’s a shambles, and while I did variously have a good time, by the end I was glad to be rid of it.
MORE INFO (and potential spoilers) under the cut:
Look, it’s no secret that this show caught me at a bad time. As I have pointed out, I have been pregnant for pretty much the entire duration of the viewing experience, and due to the various ups and downs associated with that, it took me something like seven months to watch a mere sixty-one episodes. I will readily admit, this show was not a good fit for me, possibly not at all (it’s...not my usual flavour), certainly not at this particular time in my life. I haven’t been very forgiving, and while I don’t feel that I’ve been unreasonable, I will allow that under different circumstances I might have enjoyed this show more. I did enjoy it, really, more often than it feels like I did on reflection; the bad taste that the show left for me, far too often, the irritation, the boredom, and the sense of unearned superciliousness I sometimes detected in the writing, it all left a stronger impression than the good, genuine moments, the insightfulness, the laughs, and the originality. There was more in the show worth seeing than what I feel when I think back on it. It wasn’t that bad. But, at the end of the day, I still don’t think it was very good, either.
(p.s. since writing that previous paragraph, I had a baby and many weeks have passed. This is not the ideal way to review a show).
I don’t know what was going on behind the scenes on this show - what they had planned from the jump, what was off the cuff, what changed, how much time they had to incorporate change into the story, etc - and I don’t really care to know either, since we are here to consider the product that was delivered, not talk about how it came to be that way. I don’t know if a colossal lack of fore-planning is the big flaw at the heart of this show, or if it’s just that what was planned was so basic it gives the impression of being half-baked. At any rate, I think a lot of the inconsistency in tone and quality and plot movement and narrative purpose can be traced to a lack of planning; the impression I get is of a ‘wing it and see what happens!’ approach which did not work for them at all - having everything locked down from the start isn’t always a good storytelling model since it leaves no room for improvisation as the narrative develops, but grow-as-you-go doesn’t work if you don’t have a strong sense of your moving pieces and their purpose, all you get is a disconnected shambles. It does not appear to me that Crazy Ex-Girlfriend ever had an overarching plan for where it was headed, nor did it establish enough complexity in its players to pull off an unplanned narrative. I feel like a broken record and I’m not gonna harp on this any longer, but the moral here is that you don’t need to have everything figured out in a story when you start, but you do need a trajectory, and for the love of God, don’t just figure out broad strokes of who you’re taking on the ride; figure out the two-fold why. Why is this character here, and why does it matter? Too few of Crazy Ex-Girlfriend’s characters had good answers (if they had any), and that’s how you end up with such lacklustre or shoe-horned character conclusions. Even Rebecca didn’t end up with a good answer to the second why?, and that’s just sad.
ANYWAY, there are frankly too many angles I could come at in how I felt this show failed, and as I said early, I don’t think it was that bad, plus I think I’ve railed at it enough that I am just repeating complaints - I told myself I should try to talk about what the show did do well, but I find I’m a little stuck on the subject; everything I liked seems to have some failing attached to it. So, I’m gonna just try and list the good stuff without equivocating - I’ll run with the idea that I already wrote the complaints part elsewhere, possibly many times over. The good things: Josh Chan was everything that a ‘perfect guy’ character should be and never normally is on anything else that plays with the concept; Rebecca’s BPD was often extremely well-handled and a lot of their best work went on doing justice to that part of the story; they brought Valencia around quite successfully to make her one of the more enjoyable characters on the show after a crappy start; Darryl’s bisexual awakening in season one was handled way better than I’ve ever seen a show handle that kind of thing; White Josh existed; Paula was a refreshing change from the usual best-friend/sidekick archetype; sometimes the show had something meaningful to say on the feminist front; Father Brah also existed; there were some great musical numbers; the show definitely offered some things I’d never seen before; Rebecca’s home decor was pleasing; there was that big crocodile plushie...ok, look. This show wasn’t for me, we all know that. I feel a little bad about the way the reviewing process went (up to and including this one) because I know I was distracted and had significant breaks between episodes/seasons way too often (and even now I am holding an upset baby and typing one-handed; it’s not conducive to good evaluation). There was definitely proper analysis that I put in the ‘I’ll get to that’ pile time and again for this show, only to forget it completely when I finally had the time to write anything up; that said, I still don’t think this show would have gone over well with me under different circumstances - better, perhaps, but not well - and that’s because it has a LOT of flaws. A lot. Fun idea, poor execution, and it’s not the baby that thinks so. It was an interesting ride and I am sorry I couldn’t appreciate the good bits better, but it’s time to go now.
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How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
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How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week’s brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It’s all around no-brainer link building. It’s the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website’s goals, and is the path that you’re falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what’s worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let’s go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we’re looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don’t? What does that look like? If these websites are linking to both A and B, why couldn’t they also potentially link to you? Those tend to be more promising backlink prospects.
It’s also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what’s worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that’s incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I’m not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I’m looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it’s really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have “links.” It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We’re going to link to Moz’s Advanced Search Operator Guide. It’s super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It’s super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you’re finding do? It’s really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it’s one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I’ve discovered recently is the one and only Rand Fishkin’s SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It’s incredible, especially if you’re doing work for a local SEO client that isn’t where you live or you don’t have all that awareness of it. It’s extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they’re doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It’s important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
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How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects.
It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Text
How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects.
It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects.
It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking
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How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects.
It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects.
It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects.
It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects.
It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects.
It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects.
It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
https://ift.tt/35OwTss
0 notes
Text
How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects.
It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Text
How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects.
It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
Link prospecting
So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects.
It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past.
What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there.
Leverage advanced search operators
Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news.
Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things.
So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward.
You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas.
Evaluate link propensity
Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general.
Discover fun hacks
Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area.
It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun.
Content gaps
Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example.
It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them.
I will see you all again soon. Thanks for watching.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
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