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socioinfluencer1 · 10 months
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5 Influencer Marketing Tool Myths You Should Never Believe
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Influencer marketing has gained a lot of recognition in recent years, especially in the marketing and advertising industry. Businesses of all sizes rely on influencers to promote their products and services, and Influencer's marketing tools have become essential in executing and measuring these campaigns. However, there are still some misconceptions about influencer marketing tools that can hinder their effectiveness. Here are five misconceptions about influencer marketing tools to ignore.
Misconception #1: Influencer marketing tools are only for social media influencers
Social media influencers are the most well-known type of influencer, but there are other types of influencers companies can work with, such as bloggers, YouTubers, podcasters, and industry experts. These tools aren't just for influencers. Influencer marketing tools help businesses not only identify and engage with influencers, but also track and analyze the effectiveness of their campaigns.
Misconception #2: Influencer marketing tools are only for big companies
It's a common misconception that influencer marketing tools are only for big companies with big budgets. In fact, there are many affordable and easy-to-use influencer marketing tools for businesses of all sizes. Some tools offer free trials or low-price plans to help small businesses get started with influencer marketing. These tools make it easy for businesses to find and engage with influencers, track campaigns, and measure success.
Myth #3: Influencer marketing tools are for B2C companies only.
Influencer marketing is often associated with B2C companies, but it works just as well for B2B companies. In fact, B2B companies can use influencer marketing tools to target industry experts and thought leaders who can promote their products and services to an audience. These tools help B2B companies establish themselves as industry thought leaders and build trust with potential customers.
Myth #4: Influencer marketing tools are only for product-based businesses.
Influencer marketing tools are just as effective for service-based businesses as they are for product-based businesses. Service-focused companies can work with influencers to create content that highlights the benefits of their services, shares customer success stories, and promotes their industry expertise. Influencer marketing tools allow service-oriented companies to reach new target groups and establish themselves as market leaders in their field.
Myth #5: Influencer marketing tools are only effective for short-term campaigns
Influencer marketing is often associated with short-term campaigns, but it is equally effective for long-term brand building. By continuously collaborating with influencers, companies can build long-term relationships with their target audience and establish themselves as trusted thought leaders in their industry. Influencer marketing tools help businesses identify influencers for long-term partnerships, track the effectiveness of long-term campaigns, and adjust strategies accordingly.
Influencer marketing tools are highly effective for businesses of all sizes and types. By ignoring these five common misconceptions about influencer marketing tools, businesses can get the most out of their influencer campaigns and build lasting relationships with their target audience.
If you are looking for the best influencer marketing agency in India, look no further than Socio Influencer. Our team of creative experts.
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curvymomlifestyle · 2 years
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We had so much fun creating content for Matchbox SA, the best part about such campaigns is that they're centered around my son & he gets to keep the product 🚘 Last year we worked on a campaign with Mattel Thomas the train Chrismas set, which was valued over R1000 per set. We're growing chief 😋 #OnToBetterThings . . #brandcampaigns #mominfluencer #everythinghappensforareason https://www.instagram.com/p/CfODhrjqeuW/?igshid=NGJjMDIxMWI=
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thxnews · 10 months
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Subway Japan Introduces Korean Idol Cha Eunwoo as Brand Ambassador
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  Reinforcing Subway's Brand Significance
Subway, developed by Japan Subway LLC, is set to launch a new brand campaign featuring popular Korean idol Cha Eunwoo as their brand ambassador. With the post-COVID-19 lifestyle influencing people's attitudes toward food and health, Subway aims to highlight its value and significance in the Japanese food market.   "Eat Fresh, Feel Good" Slogan Subway embraces a new brand slogan, "Eat Fresh, Feel Good," positioning itself as a fast food chain that offers guilt-free and uncompromising options. It supports individuals seeking a healthy and positive lifestyle, aligning with the evolving awareness and values surrounding food and health.  
Cha Eunwoo: A Perfect Fit
Cha Eunwoo, the chosen brand ambassador for Subway in Asia, represents a shining star with new values, sensibilities, and talents. His healthy image and positive energy align closely with Subway's mission. With Cha Eunwoo on board, Subway Japan aims to engage both new customers and existing fans, utilizing digital distribution, commercials, campaigns, and social media presence.   Connecting with New Customers Through the ambassadorship of Cha Eunwoo, Subway plans to connect with a broader audience, leveraging his popularity and appeal. The brand envisions engaging new customers while maintaining connections with their existing fan base. Exciting plans include digital commercials, distribution at iconic locations like Shibuya scramble crossing, and engaging campaigns on social media platforms.  
A Bright Future for Subway
As times and lifestyles rapidly change, Subway Japan remains committed to supporting and empowering individuals with new values. By embracing a fresh approach to fast food, Subway strives to become a brand that encourages healthy and positive living. Customers can look forward to Subway's continued growth and innovative campaigns.   Sources: THX News & Nippon Subway. Read the full article
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bluefrogsofficial · 1 year
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Loved planning this Brand Awareness Campaign Idea for a men’s grooming brand: After Your Passion. Defining that the brand and its products are built to keep the fuel for your passion on, always!
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curtismith · 1 year
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New design ideas and testing app integration software... so many issues🙄 #experimenting #appintegration #design #brandcampaign #toomuch #pnwartist #everettwaartist #basecamp #belltown #seattleareaartist #gallery #artforsale #hustling #businesssideofart #artist #artistatwork #provoprop @base.camp.studio (at Belltown, Downtown Seattle) https://www.instagram.com/p/Cn2vHpevDH6/?igshid=NGJjMDIxMWI=
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samuelgeals · 1 year
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@j.blxnk from @phoenixmodelmanagement joined us in the studio shooting some new colourful images wearing @yuriyuriofficial winter clothing 📷 Production: @d2creativeproductions Photography: @samuelgeals Creative Direction: @loic.williams @itsdizzyizzie Male Grooming: @createdby_toni Studio: @silverspacestudios @profoto #fashionphotographyoftheday #advertisingcampaign #brandcampaign #socialcampaign #campaignphotoshoot #editorialphotoshoot #fashionphotos #fashionphotographers #fashionph #londonfashionphotography #fashionshooting #editorialstyle #malemodeling #fashionstory #londonphotostudio #malemodelshoot #modelphotographer #thefashionpr0ject #londonfashionphotographer #malemodelscene #theworldofportraits #londonphotoshoot #fashionphotographystudio #malemodeltrending #portfolioshoot #fashioncampaign #malemodelphotography (at Silverspace Studios) https://www.instagram.com/p/CnPQpqdtooR/?igshid=NGJjMDIxMWI=
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surveycircle · 2 years
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Participants needed for online survey! Topic: "What do you think of Nike's CSR campaign 'Move To Zero'" https://t.co/isSOcsxAb6 via @SurveyCircle #sustainability #nike #branding #csr #BrandCampaign #CardiffUniversity #survey #surveycircle https://t.co/0VdkQ3BJVv
— Daily Research @SurveyCircle (@daily_research) Sep 26, 2022
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solplparty · 2 years
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[Melon] Guess what K-POP elevator is that surprised IU(아이유) (Feat. IVE(아이브), Jaypark(박재범), ZICO(지코)) https://youtu.be/9JhTzDU_YbU [Melon] Guess what K-POP elevator is that surprised IU(아이유) (Feat. IVE(아이브), Jaypark(박재범), ZICO(지코)) MELON city, where all the top 100s are gathered. Which floor would you like to go to? Find out wherever. place you want to go. #EveryTop100s #MELON #IU #JAYPARK #SAMKIM #IVE #ZICO #CARTHEGARDEN #JUNGSEUNGHWAN #SESONEON #TOY #TOP100 🎁 EVENT (ONLY in Korea) 🎁 지금 나만 듣기 아쉬운 주제별 최애곡을 추천해주세요 🎵 곡만 추천해도 100만원 상품권부터 MMA 티켓 까지! 💰 Recommend a song that needs to be more recognized for each categories. You'll be able to win a various prize including 1M won worth gift card and MMA ticket. 👉🏻 https://into.melon.com/brandcampaign 1theK (원더케이)
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socioinfluencer1 · 11 months
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Myths About Influencer Marketing Debunked | Socio Influencer
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The marketing industry has moved into the digital sphere and is emphasising influencer marketing more. Many companies have already come to this conclusion and are raising the amount of money they spend on influencer marketing. Despite this, there are some individuals who maintain some level of scepticism regarding the method. As a result, to assist everyone in separating fact from fiction and having a better understanding of the notion, we are here to dispel some of the most widespread fallacies circulating across the industry.
Myth: Influencer marketing is merely a strategy for raising brand recognition 
The widespread misconception that influencer marketing relies on deceptive methods to increase brand exposure has been debunked. According to the statistics, however, eight out of ten people base their purchasing decisions on the recommendations of influential people. Because of this, it is abundantly evident that influencer marketing is a fantastic technique for increasing sales conversions.
Myth: Influencer marketing cannot be done on a budget
Debunked: Although specific influencers may demand very high prices for their services, the majority of influencers are ready to work within more acceptable financial constraints. In addition, some strategies might reduce the costs associated with influencer marketing. For instance, corporations may choose to form partnerships with micro-influencers, who have much smaller fan bases but charge significantly less for their services. They can also lower the expenses of influencer marketing by employing inventive strategies, such as using barter systems or providing the influencers with free products.
Myth: It is impossible to quantify the return on investment via influencer marketing
Debunked: Like any other marketing channel, influencer marketing can be measured and tracked to determine its effectiveness. The effectiveness of influencer marketing efforts may be evaluated by marketers in terms of their reach, engagement, and conversion rates using analytics. In order to get an accurate picture of the return on investment (ROI), it is essential to monitor the progress of each campaign and evaluate its results.
Myth: Influencer marketing can only be used by business-to-consumer companies
It's a fallacy that B2C companies are the only ones that can use influencer marketing. It is gaining increasing popularity among B2B firms that want to broaden their audience reach and engage a more significant number of prospective clients. Influencer marketing can target a specific audience, which can raise awareness of the brand and communicate with potential customers who might not be familiar with it. Because of its ability to drive leads and enhance conversions, it is an excellent tool for business-to-business (B2B) firms.
Myth: In order to be successful, influencers require a high number of followers
Debunked: While it's true that having a huge following might be advantageous, it's also true that influential influencers can do well with a smaller following. Having a huge following might provide an influencer with additional opportunities, such as through sponsored posts and product placements, but having a large following is not a prerequisite for achieving success. Influencers that have a deep connection with their followers and can engage them with content relevant to their interests can be influential even if they have a relatively small following.
Myth: There are no standards or criteria for influencer marketing.
Since this myth has been debunked, several laws and guidelines govern influencer marketing. The government of India has established a set of regulations pertaining to influencer marketing. These regulations require disclosures of any sponsored content, a clear indication of the commercial relationship between the influencer and brand, and any incentives given to the influencer for promoting a product or service. In addition, the regulations require indicating any incentives given to the influencer for promoting a product or service. In addition, influencers are expected to conform to the Indian Advertising Code, which outlines the standards for the content and disclaimers of any sponsored posts. This code applies to any sponsored posts that influencers create.
I hope that you have a better understanding of what is true and what is not true now. 
If you are looking for the most effective influencer marketing agency, your search is over because you have found Socio Influencer.
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thearthausgroup · 5 years
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Metropolis Rose By @thearthausgroup Dance Models : @charliwheeler from @thestarfactory_ and @brooklynmetropolis from @jodymarshalldanceco #thearthausgroup #agency #australia #production #creativedirection #artdirection #artdirector #creativedirector #choreography #campaigns #brandcampaigns #commercialdance #perthdance #perthdancers #productions #producer #shoot #urbanlistperth #perthfashion #perthdesigners #visualdirection #fashion #perth #perthlabel #perthgirls #beauty #photography #perthmodels #dancemodel #dancemodels (at Australia) https://www.instagram.com/p/ByCT2dxDdQj/?igshid=111i88pl2x8ew
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Thank you Dainik Vishwamitra, India's oldest Hindi daily, for publishing the crux of TuriyaTalks S4E10 in your esteemed daily. Our guest Miss Rudrita Chatterjee and Priyanjana Roy, shared their insights highlighting on the topic "Lifestyle During the Pandemic Distress ", where they spoke about their journey from stating a blog to becoming a social media influencer. Where Miss Rudrita says that she loved writing from her school days and that is why she was attracted to blog writing. Where as Miss Priyanjana starts her career with the DIY blog and later blogs about fashion, beauty and travel. Miss Priyanjana also says that it is very difficult to stay positive during this challenging time, but we should use this time to build good habits and quite bad habits. On the other hand, Miss Rudrita says focusing on her audience, that we should start yoga while adopting our old India.  She also acknowledges that it is very important to drink the right amount of water to be healthy in this time.
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charismaticagency · 4 years
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Even if you have a last-minute event that needs staffing right away, we have you covered! Visit . BOOK NOW www.Charismaticmodels.com #charismaticagency #marketing #brandcampaigns, #celebrations #VIPevents #hosting #advertisements #2020 #eventmodels #eventstaff #eventstaffingagency #models #experientialmarketing #eventmodelsneeded #promodels #allstarweekend https://www.instagram.com/p/B7pGop2l74f/?igshid=105tw9t4pzzik
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campaignsoftheworld · 5 years
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Sprite: The Pole | Keep a cool head when facing criticism and abuse
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Sprite has turned to the world of male pole dancing as part of a wider campaign (Sprite The Pole - Male Pole Dancing) which encourages people to keep a cool head when facing criticism and abuse. Credits- Brand: Sprite Campaign: The Pole Advertising Agency: Santo, Buenos Aires, Argentina Chief Creative Officer: Maxi Itzkoff Executive Creative Directors: Rafael Santamarina, Juan Ignacio Etchanique Creative Directors: Juan Manuel Quintero Betancur,, Javier García General Account Director: Florencia Spinetta Account Director: Sabrina Santos Production Director: Leandro Sussman Producer: Ella Sercovich, Tef Iselli Production House: Ladoble Director: Jo Roy Choreography: Jo Roy, Alberto Del Campo Executive Producers: Adrian Aspani, Veronica Pascual CEO: Jose Arnal Producer: Marco Pilosio DOP: Manuel Bullrich Art Director: Fernanda Chali Stylist: Maria Jose Aicardi Editor: Sebastian Mega Diaz Post: Luis Staffolani, Cynthia Fuentes Color Grading: Rodrigo Silvestri/ Pentimento Sound Design: Alexander Verbitiskiy/ Bamba Tags: Sprite, Digital Campaigns, Brand campaigns, Sprite The Pole, Male Pole Dancing, Sprite Campaigns, Sprite Ads, Film, Argentina, Non-Alcoholic Drinks, Santo Read the full article
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lexidebace23-blog · 4 years
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WHY HUMAN RESOURCES?
I have always wondered what I wanted to do when I was older. All of my family members were in a wide variety of different jobs from being a teacher to a linesman. I knew there were so many options out there for me, but what would I choose? I started thinking about my interests, and the first thing that came to mind was people. I love talking to people. I am a very social person, I am always finding new people to talk to. I was in luck because my mom and cousin’s job both required a lot of social skills. I decided to talk to them both about what they do for their job. My mom. Michelle, works in Parks and Recreation for the city of Maple Grove.She does things from planning, to hiring, to staffing, and organizing. She will make sure the classes are set up and there are people to teach them. She is the supervisor, so really monitoring and working with the employees on her team. My cousin, Taylor, works in recruiting. She would have a ton of different business meetings and calls to try and get people to come work for her job at Aerotech, or get other companies to contract with them. She said her job is mainly working and negotiating with people. I remember asking her what kind of business her job falls under. She had answered me, human resources. That is when I got to work doing some research. Human resources is all about managing people in your company, making sure they have everything then need to be successful. They help, hire, and fire employees. Although some of these tasks sound kind of scary, businesses need these people to thrive in the industry. Because all businesses need human resources, I was not worried about being able to find a job in that field. I looked up all the possibilities I could do, I could start out as a specialist, and work my way up to the manager or head of human resources. I knew this was the job I wanted to do because in my mind, it is all about relationships. People are successful based on the relationships they have with others that help them get to the top. I know being an extrovert is one of my strengths, and I think I will be able to use my advantage by studying in this field. I am currently studying human resources and marketing at Bethel University and I am absolutely loving it. It is everything I could have expected. In my classes we actually get chances to go out and do actual field work relating to what we are learning. I know I will be successful in this field because it is something I am going to love to do.
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Tubular... @miguelvmartinez para @owl.clothing (campaña 2019) . . . #malephotoshoot #malephotography #madrid #jaen #cordoba #fitnessboy #fitness #brandcampaign (en Córdoba, Spain) https://www.instagram.com/p/ByOH5PrjN9B/?igshid=x8zmbrcjkz21
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dig-iga · 2 years
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Thrive is positioned as a bridge between the busy lives of consumers and the desire for healthy lives. “Life can be a lot,” a voiceover says in one 30-second ad. “Thrive Market’s here to help.”
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