#beyondbranding
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@folchstudio Rebranding and repositioning for @wolfandrita – With their brand proposition “Let children know that is good to be different” in mind, we’ve transformed this kids fashion brand into an identity that embraces its unique personality, making it more recognizable, and embodying the playful curiosity of children. As for the symbol, we’ve created a wolf drawn from a child’s perspective, presented as a new character that captures the essence of the brand. #beyondbranding #wolfandrita #branding #identity #graphicdesign #folch #folchstudio https://www.instagram.com/p/CpW1zpOysSH/?igshid=NGJjMDIxMWI=
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Follow my queen @itz_just_bellaa & join @beyond_branding #music #entertainment #bark0de #beyondbranding #jopfunhouselife https://www.instagram.com/p/ClK0-GFNAML/?igshid=NGJjMDIxMWI=
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Recruiting & Your Company Brand
By Joe Moreland
In its most basic form, the word “brand” means to label something as belonging to you. In today’s world, however, your company Brand is less about proving what you own, and more about owning who you are. People who are experts in the arena will tell you that true branding takes time and commitment to a central idea that you want to be known for. Everything your company does has to reflect this idea until it is the instinctual, gut reaction your target audience has whenever they hear your name or see your logo.
■ HOW CANDIDATES EVALUATE YOUR COMPANY
According to one recent recruitment report, candidates cite “not knowing what it’s like to work at a company” as the #1 obstacle to accepting a job offer. The same report states that 75% of candidates will research an employer’s brand before they will even apply.1 70% of potential employees will look at reviews on social media before they make up their minds about a job. Obviously, they are not considering the appeal of your logo or the deliciousness of your product. They are gauging your reputation as well as your transparency and authenticity.2
1. Consistency. To extend a positive brand experience into recruiting, companies must achieve a consistent message across all of their communication platforms. The reputation you want to establish with applicants may begin with a recruitment ad, but it won’t matter how genuine and honest your job posting is if your phone screeners, interviewers and hiring managers come across as impatient and superficial.
2. Online Presence. Who you say you are also won’t matter if your current employees are giving you negative reviews online. Based on current studies, employees trust the opinions of current employees three times more than they trust the statements of the company trying to hire them.
3. Actions. Non-verbal and programmatic miscues can also hurt your brand. If you’re trying to communicate to candidates that your organization is streamlined and organized, but the application process is complicated and messy, your applicants will be left with a negative impression of your company. Anything that is inconsistent with the reputation you are trying to project is going to be a red-flag to today’s prospective applicants.
■ WHY YOUR BRAND IS IMPORTANT
Apart from attracting quality candidates, there are a couple of other reasons why a solid, appealing brand is important to your recruitment process: Retention and budget.
1. Retention. It pretty much goes without saying that if part of building a good employer brand is treating your current employees well, then you are going to be better at keeping turnover down.
2. Budget. Other studies show that a strong company brand is also good for lowering the cost of recruiting. One reason for this is simple: If you have a reputation for being a great place to work, quality applicants will seek you out on their own. This means you won’t have to do as much advertising as your competitors to fill similar openings. More than that, though, these studies also indicate that job seekers are often willing to take less money for the opportunity to work for a more desirable company. CNBC ran a report in 2018 that found an astounding 86% of millennials (ages 22-37) would take less money to work for an employer that is aligned with their own values. 3
■ TOP BRANDING TRENDS
According to a study by Mercer Global Talent Trends, candidates are most attracted to companies that show concern for their workforce’s sense of well-being along with the following:4
• Openness to Change. The ability to change, and change at speed, is emerging as a differentiating organizational competency.
• Sense of Purpose. Embedding a higher sense of purpose into the Employee Value Proposition (EVP) unlocks individual potential and spurs people to be change agents.
• Flexibility. It isn’t just about working wherever/whenever; it’s also about rethinking what work is done, how it is done, and by whom.
• Opportunity for Growth. Organizations are becoming smart platforms for matching skill supply with work demand while maximizing human creativity and ambition.
• Embracing Technology. The ability to unlock growth in the human age will rely on how digital technologies can augment the human work experience.
Taking all of this into consideration it becomes clear that building a strong employer brand, that is marketed to a compatible potential applicant pool, will not only build you a more productive workforce, but a happier and more cost-effective one as well.
1. https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf
2. https://www.glassdoor.com/employers/blog/how-candidates-use-glassdoor/
3. https://www.cnbc.com/2018/06/27/nearly-9-out-of-10-millennials-would-consider-a-pay-cut-to-get-this.html
4. https://www.mercer.com/our-thinking/career/global-talent-hr-trends.html
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GoodSam Foods expands mission-driven brand vision with launch of regeneratively-farmed coffee products
GoodSam Foods expands mission-driven brand vision with launch of regeneratively-farmed coffee products
Backed by BeyondBrands (the company behind several brands including Cool Beans, Steaz Tea, Good Catch and others), GoodSam Foods was co-developed and founded in 2019 by Sam Stroot, a natural products industry veteran and social mission entrepreneur, and Heather K. Terry, BeyondBrands chief strategy officer and co-founder of NibMor organic chocolate.
GoodSam coffee beans are grown by the same…
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#beverage#Beyond Brands#Coffee#Confectionery#Entrepreneurs to watch#Food labeling and marketing#Food retail and e-commerce#Fruit#Health & Wellness#Manufacturers#Markets#nut ingredients#People#regenerative agriculture#Suppliers#sustainability#Trendspotter#vegetable
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StartupRunner Consulting is Now BeyondBrands D2C https://eprnews.com/startuprunner-consulting-is-now-beyondbrands-d2c-435386/
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And now, THIS http://doitinpublic.com/go-beyond-brand-become-legacy/ We are HUMAN. We deserve to become more than just BRANDS. For those who want to build something Beyond Brand, build something that enriches your living legacy, I've written this. Available thru limited preorder now. Link in bio. #beyondbrand #joydonnell #instabook #instabooks (at Los Angeles, California)
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You're Creative Whether You Like It Or Not
You're Creative Whether You Like It Or Not. So what are you creating with your inner speak? Excerpt from #beyondbrand 📕
Beyond Brand Book Excerpt: You’re Creative Whether You Like It Or Not
As we go into 2020 and start to list out aspirations, proclamations and affirmations for the new decade, I want to take a moment to behold our ability to create. You’re creative whether you like it or not. Dive deeper into what I mean by scrolling to this excerpt from my new book, Beyond Brand: Master Your Power, Joy, and Media…
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You're Creative Whether You Like It Or Not
You're Creative Whether You Like It Or Not. So what are you creating with your inner speak? Excerpt from #beyondbrand 📕
Beyond Brand Book Excerpt: You’re Creative Whether You Like It Or Not
As we go into 2020 and start to list out aspirations, proclamations and affirmations for the new decade, I want to take a moment to behold our ability to create. You’re creative whether you like it or not. Dive deeper into what I mean by scrolling to this excerpt from my new book, Beyond Brand: Master Your Power, Joy, and Media…
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BeyondBrands Launches Cannabis-Infused Tonic Mood33 BeyondBrands Launches Cannabis-Infused Tonic Mood33 BevNET.com Full coverage
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@folchstudio City branding campaign developed by @folchstudio within the framework of @ise_show (Integrated Systems Europe) for @barcelona_cat - Using a pre-established graphic system, we developed a campaign that combines reality, imagination and fantasy, to portray concepts that define Barcelona such as its gastronomy, its landscapes and its people. Creative concept and campaign by @folchstudio Directed by @_sawe_sawe and @perfect.bliss Production by @wearegoroka Documentary photography by @malesueiro Graphic system by @wearemucho #folchstudio #folch #barcelona #campaign #citybranding #narrative #beyondbranding #newnarratives https://www.instagram.com/p/CoF68EnBcnI/?igshid=NGJjMDIxMWI=
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@folchstudio . Identity for @acidhousebcn Coffee Shop – A branding based on illustrations featuring cartoony zoo animals drinking coffee and applied to cups, card, stickers, digital and physical communication. Open Monday to Friday from 9h to 14h at Carrer d’Avila 84. Illustrations by @joseppuy Come, grab a cup of coffee and see our @curatedbyfolch’s editorial collection. *Get a discount if you bring your own cup or if you're a student. #acidhousebcn #acidhouse #coffeeshop #beyondbranding https://www.instagram.com/p/CcLy_BejiZ8/?igshid=NGJjMDIxMWI=
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@folchstudio Branding and naming for @anotherme, a sub-brand of @doiydesign - Another Me is a brand that aims to normalize mental wellness through a series of gifts that invite you to live an experience focused on topics such as healthy lifestyle, mindfulness and acceptance from a fresh, modern and optimistic perspective. We generated two personalized letters following the idea of working the logo as a signature with a slant that brings more identity to the brand. In addition, we used illustration and typographic treatment as main graphic resources to give personality to the brand. The illustration is related to the theme of the product and included it in its packaging, tickets, etc. And the typographic compositions play with concepts and words related to the content of the product. In this way we achieved that each product has its own personality and that, at the same time, the collection as a whole is cohesive and shares the same language. Branding and naming by @folchstudio Illustrations by @anotherme #branding #identity #graphicdesign #folch #folchstudio #beyondbranding https://www.instagram.com/p/Cc7Q9U3DhHQ/?igshid=NGJjMDIxMWI=
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You're Creative Whether You Like It Or Not
You're Creative Whether You Like It Or Not. So what are you creating with your inner speak? Excerpt from #beyondbrand 📕
Beyond Brand Book Excerpt: You’re Creative Whether You Like It Or Not
As we go into 2020 and start to list out aspirations, proclamations and affirmations for the new decade, I want to take a moment to behold our ability to create. You’re creative whether you like it or not. Dive deeper into what I mean by scrolling to this excerpt from my new book, Beyond Brand: Master Your Power, Joy, and Media…
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Go Beyond Brand. Live Your Legacy.
You're human. You deserve to be more than a brand. My new book #BeyondBrand looks at building legacy thru your power, joy + media
Go Beyond Brand. Live Your Legacy. My new book is available on Amazon.
You’re human. You deserve to be more than a brand. For those seeking something different, my new book Beyond Brandexpands the ideas of your power, inner joy and media outreach to build legacy — a cultural legacy you can live in real-time as well as leave behind. Through stories, self examination, best practices and strategy, I…
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Go Beyond Brand. Live Your Legacy.
You're human. You deserve to be more than a brand. My new book #BeyondBrand looks at building legacy thru your power, joy + media
Go Beyond Brand. Live Your Legacy. My new book is available on Amazon.
You’re human. You deserve to be more than a brand. For those seeking something different, my new book Beyond Brandexpands the ideas of your power, inner joy and media outreach to build legacy — a cultural legacy you can live in real-time as well as leave behind. Through stories, self examination, best practices and strategy, I…
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Go Beyond Brand. Live Your Legacy.
You're human. You deserve to be more than a brand. My new book #BeyondBrand looks at building legacy thru your power, joy + media
Go Beyond Brand. Live Your Legacy. My new book is available on Amazon.
You’re human. You deserve to be more than a brand. For those seeking something different, my new book Beyond Brandexpands the ideas of your power, inner joy and media outreach to build legacy — a cultural legacy you can live in real-time as well as leave behind. Through stories, self examination, best practices and strategy, I…
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