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newty · 3 years

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A collection of over 40 writers and their work from World War 1 and the years that followed.

11/11. Happy Armistice Day!

This is by no means a guide so much as it is recommendations and selections from my reading list, but I hope it can interest others in some extraordinary or important lives. Enjoy!

POETRY

Richard Aldington (1892-1962)

British. 2nd Lieutenant, Royal Sussex Regiment.

Themes: Callousness, Apathy, Sound, Myth & History, Art

War and Love 1915-1918 (1919)

"Trench Idyll"

"In The Trenches"

"Apathy"

"Soliloquy I" & "Soliloquy II"

Exile and Other Poems (1923)

“Eumenides”

“At a Gate by the Way”

Edmund Blunden (1896-1974)

British. 2nd Lieutenant, Royal Sussex Regiment.

Field: Ypres, Somme, Passchendaele

Themes: Survivor's Guilt, Isolation, Nature, Post-War Reflection

The Waggoner (1920)

"The Estrangement"

The Shepherd and Other Poems of Peace and War (1922)

"11th R.S.R."

"Reunion in War"

"The Troubled Spirit"

"War Autobiography: Written in Illness"

"Third Ypres: A Reminiscence"

Rupert Brooke (1887-1915)

British. Sub-lieutenant, British Mediterranean Expeditionary Force, but died of sepsis before reaching Gallipoli.

Themes: Colonialism, Memory & Death

1914 and Other Poems (1915)

"1914"

Robert Graves (1895-1985)

British. Captain, Royal Welch Fusiliers.

Field: Somme, but also in a POW and Garrison camp iirc.

Themes: Camaraderie, Grief, Flippancy/Humor, Personal Change

Faeries and Fusiliers (1919)

The Pier-Glass (1921)

"Lost Love"

Collected Poems 1955 (1955)

"Recalling war"

Frederic Manning (1882-1935)

Australian & British. Private, King's Shropshire Light Infantry. Lance Corporal, 7th Battalion. 2nd Lieutenant, Royal Irish Regiment.

Field: The Somme, Ancre

Themes: Collective identity, Numbness, Individuality, Ritual as a coping method, Myth

Eidola (1917)

"αυτάρκεια"

Wilfred Owen (1893-1918)

British. 2nd Lieutenant, Manchester Regiment.Also see: The Hydra (1917-1918), the Craiglockhart War Hospital magazine.

Field: Northern France

Themes: Inhumanity, Protest, Disgust & Pity

Poems (1921)

“Apologia Pro Poemate Meo”

“Mental Cases”

“Dulce et Decorum Est”

"S.I.W" (Self-Inflicted Wound)

“Wild With All Regrets”

Poems of Wilfred Owen (1931)

“The Unreturning”

The Complete Poems and Fragments (1984)

Isaac Rosenberg (1890-1918)

British (also Jewish!). Private, 12th Bantam Battalion of the Suffolk Regiment, then South Lancashire Regiment, then King's Own Royal Lancaster Regiment, then King's Own Royal Regiment.

Also see: Joseph Cohen Collection of Rosenberg documents and artifacts

Field: Arras

Themes: Heroism, Loathing, Confusion

Poems (1922)

"Significance"

"The Immortals"

Delphi Complete Poetry, Plays, Letters and Prose of Isaac Rosenberg (2015)

Not free, but like the one for Wilfred Owen, I recommend these collections since they're super cheap (like $3) and mostly comprehensive even if there are some formatting errors.

Siegfried Sassoon (1886-1967)

British. 2nd Lieutenant, Royal Welch Fusiliers.

Also see: A Soldier's Declaration.

Field: The Somme, Arras

Themes: Activism, Self-Expression, Nature, Leadership, Camaraderie, Grief

The Old Huntsman and Other Poems (1918)

“The Kiss”

“The Last Meeting”

Counter-Attack and Other Poems (1918)

"Suicide in the Trenches" (sometimes typo'd, like in Collected Poems, as "Suicide in Trenches")

"Repression of War Experience"

"The Dream"

A Suppressed Poem (1918) (alternative/full text)

War Poems (1919)

"Everyone Sang"

Picture-Show (1920)

"Concert Party"

"Phantom" (removed from Collected Poems in 1961)

"Aftermath"

Vigils (1936)

"War Experience"

"Revisitation"

The Collected Poems 1908-1956 (1961)

Contains text edits and revisions of previous work.

MEMOIR

Will R. Bird (1891-1984)

Canadian. 42nd Battalion, Royal Highlanders of Canada.

Field: France and Belgium

Also see: his bibliography. His work seems to have been popular, but is now exceedingly rare other than in some recent reprints.

And We Go On (1930)

Reissued as Ghosts Have Warm Hands (1968) which removes several anecdotes--and in particular, removes many instances of the ghost of his brother (who often appears to guide him after dying before Bird enlisted).

Thirteen Years After: The Story of the Old Front Revisited (1931)

Funded by Maclean's Magazine, Bird returned to France and wrote a series of reflections.

The Communication Trench: Anecdotes & Statistics from the Great War, 1914-1918 (1933)

A Soldier's Place: the War stories of Will R. Bird (2018)

Fifteen anecdotes from various war-time and post-war publications.

Edmund Blunden (1896-1974)

Undertone of War (1928)

Philip Gibbs (1877-1962)

British. Extraordinarily popular war journalist and later war correspondent.

Heavily censored in publications like the Daily Telegraph and Daily Chronicle.

Field: Western Front

The Soul of the War (1915)

From Bapaume to Passchendaele, 1917 (1918)

Reissued as The Struggle in Flanders on the Western Front, 1917 (1919)

The Way to Victory: Vol 1: The Menace and Vol 2: The Repulse (1919)

Wounded Souls (1920)

Now It Can Be Told (1920)

US title: The Realities of War

More That Must Be Told (1921)

Robert Graves (1895-1985)

Goodbye to All That (1929)

Censored (1929), Revised (1957), and I think Uncensored (2014)

Also a personal memoir--the first few chapters detail his childhood and discuss homosexuality.

Arnold Gyde (1894-1959)

British. Captain, 2nd Battalion South Staffordshire Regiment.

Field: Le Havre, Mons, Aisne

Contemptable (1916) as Casualty

Part of the Soldiers’ Tales of the Great War series

T. E. Lawrence (1888-1935)

British. Archeologist but mostly a military informant.

Field: Arab Revolt, Palestine

Themes: Isolation, Brotherhood

Seven Pillars of Wisdom (1922)

Abridged "subscribers" edition subtitled with A Triumph (1926), Further abridged as Revolt in the Desert (1927), Unabridged as "The Oxford Text" (1997)

Also see: With Lawrence in Arabia (1924) by Lowell Thomas

Thomas was a war correspondent for the US, and who filmed and photographed Palestine and Lawrence and created the media boom surrounding the two.

Also see: Lawrence and the Arabs (1927) by Robert Graves

This book was initially panned for showing Lawrence as more of a flawed person than England's glorious war hero.

Edward C. Lukens

American. Lieutenant, 320th Infantry 80th Division.

Field: Meuse-Argonne

A Blue Ridge Memoir (1922)

Includes an afterword titled “The Last Drive and Death of Major G. H. H. Emory” by E. McClure Rouzer

Wilfred Owen (1893-1918)

Journey from Obscurity: Wilfred Owen, 1893-1918 (1963-1965) by Harold Owen

Published in three volumes: Childhood, Youth, and War

E. M. Roberts

American. Lieutenant, RAF.

A Flying Fighter: An American Above the Lines in France (1918)

I’m not finding much on this book atm, but I remember finding some articles after I had read the book that mentioned much of it was embellished.

Siegfried Sassoon (1886-1967)

Siegfried's Journey, 1916-1920 (1945)

Discusses the range of his life on leave or otherwise away from the battlefield, along with his post-war travels and struggles. For his more military memoirs, see the Sherston Trilogy below.

Also see: Lady Ottoline's Album (1976)

included entirely bc there's a cute pics of him (pg 66-67,90-93) but also bc there's a lot of cool ppl in it (also Robert Graves 68, Edmund Blunden 69)

Diaries:

Scans of 1915-1922, 1924-1927, 1931-1932: Sassoon Journals @ Cambridge

Siegfried Sassoon Diaries 1915-1918 (1983)

Highlights: 27 May 1916. 13 July 1916. 23 April 1917. 17 April 1918. 27 April 1918. 9 May 1918. 19 December 1917.

Siegfried Sassoon Diaries 1920-1922 (1981)

Siegfried Sassoon Diaries 1923-1925 (1985)

FICTIONAL MEMOIR

Giving a third person narrator one's trauma or life allows the writer to view those events in a new light–and also partially absolve themselves from ownership of their actions and feelings. Thus, it was super popular to deflect the shame of trauma.

Richard Aldington (1892-1962)

Death of a Hero (1929)

Uncensored in two volumes (1930), in one volume (1965) and (1984)

Roads to Glory (1930)

Short stories

Hervey Allen (1889-1949)

American. Lieutenant, 111th Infantry Regiment of the 28th Division

Field: Marne, Aisne, Château-Theirrey

Toward the Flame (1926) (limited preview)

Henri Barbusse (1873-1935)

French. Western Front. Anti-war.

Under Fire: The Story of a Squad (1916)

One of the first WWI novels published. Formative work for Sassoon, but also popular with Owen iirc.

Larry Barretto (1890-1972)

American. Ambulance driver in France and Belgium.

A Conqueror Passes (1925)

The soldier protagonist swiftly falls into depression upon returning to civilian life, so he abandons everything to return to France. Where he hopes to return to the mental occupation of service, he finds instead that the world has moved on without him.

James Norman Hall (1887-1951)

American. Posing as a Canadian: Royal Fusiliers. After being discovered, Lafayette Escadrille and Lafayette Flying Corps, then Captain of US Army Air Service. German POW for several months.

Kitchener's Mob: The Adventures of an American in the British Army(1916)

Describes the Battle of Loos during his time as a machine gunner with the Royal Fusiliers.

High Adventure: A Narrative of Air Fighting in France (1918)

Also see: The Lafayette Flying Corps Vol 1 and Vol 2 (1920), a history written with fellow pilot Charles Bernard Nordhoff.

Also see: Falcons of France (1929), another memoir written with Charles Bernard Nordhoff.

John Dos Passos (1896-1970)

American. Ambulance Driver in France (Norton-Harjes Ambulance Corps) & Italy (American Red Cross)

One Man’s Initiation: 1917 (1920)

Reissued as First Encounter (1945)

Three Soldiers (1921)

Frederic Manning (1882-1935)

The Middle Parts of Fortune: Somme and Ancre, 1916 (1929) as Private 19022

Uncensored in two volumes

Censored edition is Her Privates We (1929), and Uncensored (2014)

Primarily depicts the mundane life of a private. A deserter crops up throughout the novel for commentary on the intersection of mental illness and perceived cowardice. The chapters on the trenches are extraordinary imo, and it's a great look at the unsensational life of billets and drill that most accounts leave out.

Charles Bernard Nordhoff (1887-1947)

American. Ambulance driver, then Lafayette Flying Corps, then Lieutenant of US Army Air Service

The Fledgling (1919)

Series of letters (and dairy entries?)

Also see: The Lafayette Flying Corps Vol 1 and Vol 2 (1920), a history written with fellow pilot James Norman Hall.

Also see: Falcons of France (1929), another memoir written with James Norman Hall.

Erich Maria Remarque (1898-1970)

German. 2nd Guards Reserve Division, then 15th Reserve Infantry Regiment, 2nd Company, Engineer Platoon Bethe.

Field: Hem-Lenglet Torhout and Houthulst.

All Quiet on the Western Front (1929)

The Road Back (1931) (limited preview)

Siegfried Sassoon (1886-1967)

The Sherston trilogy follows his entire service, although purged of anything literary or concerning his family. He also changed the names of almost everyone in it. The third book does a great job confronting the trauma he swears he doesn't have up until the last couple pages.

Memoirs of a Fox-Hunting Man (1928) Memoirs of an Infantry Officer (1930) Sherston's Progress (1936)

FICTION

More on the Internet Archive

Hervey Allen (1889-1949)

It Was Like This: Two Stories of the Great War (1940)

Leonid Andreyev (1871-1919)

The Confessions of a Little Man During Great Days (1917

Russian. Account of a fictional banker in St. Petersburg struggling through war shortages and family strife. Anti-war.

E. F. Benson (1867-1940)

British. Archeologist, Greek Scholar, Worked in Cairo with T. E. Lawrence. also hes gay

Up and Down (1918)

An at-home drama which begins pre-war and descends into featuring the relationship of letters between home and the front.

Dodo Wonders-- (1921)

Sequel to Dodo: A Detail of the Day (1893) Dodo’s Daughter (1913) and Dodo the Second (1914) social dramas.

Will R. Bird (1891-1984)

Private Timothy Fergus Clancy (1930)

John Buchan (1875-1940)

Scottish. Popular novelist, Writer for the Propaganda Bureau, Director of Intelligence, and Lieutenant of Intelligence Corps

The Thirty-Nine Steps (1915)

First in the Richard Hannay series, suspense spy novels meant to sensationalize war intrigue and German barbarism.

Also see: Nelson's History of the War, a serial which began in 1915 to become a 24-volume account of censored and pro-Allies Great War history.

Wilfrid Heighington (1897-1945)

Canadian. Lieutenant, 4th Canadian Infantry Brigade

Field: The Somme, Vimy Ridge

The Cannon’s Mouth (1943)

Edward Edward Plunkett, Lord Dunsany (1878-1957)

Anglo-Irish. Captain, Royal Inniskilling Fusiliers. Also participated in the Easter Uprising. Traveled to Ploegsteert, St-Emilie, the Somme, and Bourlon Wood as work for the MI7 (b) creating propaganda.

Tales of War (1918) & Unhappy Far-Off Things (1919)

Short stories largely created as propaganda and published in various papers before being collected in book form.

Also see: Patches of Sunlight (1938), his autobiography.

Rebecca West (1892-1983)

The Return of the Soldier (1918)

A rather fanciful novel of a woman confronting her cousin soldier returning home with amnesia, having forgotten the past 15 years of his life from shell-shock.

LETTERS

T. E. Lawrence (1888-1935)

I'm more familiar with Lawrence's post-war relationship with mental illness, which seems to be rooted in his tendency for self-reproach. He consistently bemoans his difference from the others, and details his reliance on military companionship for connections.

Highlights: To Lionel Curtis, 19/3/23. To Robert Graves, 12/11/22. To Lionel Curtis, 14/4/23.

Also published in: Lawrence, T. E., and Garnet, David. The Letters of T. E. Lawrence. Doubleday, Doran & Company, 1939.

Wilfred Owen (1893-1918)

Owen defends himself at every opportunity to eliminate the possibility that his distress is from cowardice, so while his testimony is valuable for its real-time recording, it's more difficult to pick out such violent and clear instances of trauma compared to other writers.

Also see: Uncensoring Owen Project

Highlights: To Susan Owen, 16/1/17. To Susan Owen, 4/2/17. To Susan Owen, 18/3/17 (which describes The Sentry). To Susan Owen, 6 (or 8)/4/17. To Susan Owen, 1/5/17. To Mary Owen, 8/5/17. To Siegfried Sassoon, 5/11/17. To Susan Owen, 6/17. To Susan Owen, 31/12/17. To Susan Owen, 4 (or 5)/10/19. To Siegfried Sassoon, 10/10/18.

Siegfried Sassoon (1886-1967)

Siegfried Sassoon letters to Max Beerbohm : with a few answers (1986)

Vera Brittain (1893-1970)

& Roland Leighton, Edward Brittain, Geoffrey Thurlow, Victor Nicholson

Letters From A Lost Generation: First World War Letters of Vera Brittain and Four Friends (1998)

PLAYS

R. C. Sherriff (1896-1975)

British. East Surrey Regiment

Field: Vimy Ridge, Loose, Passchendaele

Journey's End (1929)

Also novelized (1930) with Vernon Bartlett

J. M. Barrie (1860-1937)

Scottish. Propagandist. Also see: famous author propagandists

Echoes of the War (1918)

Four humorously written yet hard-hitting plays concerning the war, particularly interpersonal relationships at home. More like satire than jingoism tbh.

MEDICAL ESSAYS

Shell-shock and Other Neuropsychiatric Problems Presented in 589 Case Histories (1919) by E. E. Southard (ableist af but these case studies are an extraordinary insight into the breadth of symptoms and their treatment. highly recommended.)

War Neuroses and Shell Shock (1919) by F.W. Mott

Hysterical Disorders of Warfare (1918) by Lewis Yealland

Army Report of The War Office Committee of Enquiry into Shell Shock (1922)

Shell Shock and Its Lessons (1918) by Sir Grafton Elliot Smith, Tom Hatherley Pear

Repression of War Experience (1917) by W.H.R. Rivers

Conflict and Dream (1924) by W.H.R Rivers

Instinct and the Unconscious (1924) by W.H.R Rivers

MEDICAL ACCOUNTS

Harold Barclay (1872-1922)

American. Captain, American Expeditionary Forces. Roosevelt Hospital Unit, then 42nd Division.

Field: Château-Thierry, St.-Mihiel

A Doctor in France, 1917-1919 (1923)

His diary--also published after his death.

Vera Brittain (1893-1970)

Testament of Youth (1933)

Also see: Vera Brittain and the First World War: The Story of Testament of Youth (2014) for its extra chapter on Edward Brittain and his oft-discussed death (spoiler: they confirmed he was gay).

Ellen La Motte (1873–1961)

The Backwash of War (1916)

American. A collection of fourteen stories from the hospitals of France.

Helen Zenna Smith/Evadne Price (1888-1985)

Not So Quiet: Stepdaughters of War (1930) (limited preview)

Written in the style of Remarque’s All Quiet on the Western Front using Winifred Constance Young, an actual ambulance driver as inspiration.

Sequels: Women of the Aftermath/One Woman’s Freedom (1931), Shadow Women (1932), Luxury Ladies (1933), They Lived With Me (1934)

May Sinclair/Mary Amelia St. Clair (1863-1946)

British. WSPU and WWSL member/Suffragette. Founding supporter of the Medico-Psychological Clinic in London, Munro Ambulance Corps in Flanders for a few weeks.

A Journal of Impressions in Belgium (1915)

OTHER ACCOUNTS

A. T. Fitzroy/Rose Allatini (1890-1980)

Despised and Rejected (1918)

Austrian-British. A novel following members of the CO and Pacifist movement. also v gay

Father Bernard Carey (1865-1932)

Leaves from the Diary of a Catholic Chaplain in the Great World War

(1920)

Irish. A chaplain's memoir of Egypt and East Africa, and the religious and racial intolerance in the military.

Philip Gibbs (1877-1962)

Germans on the Somme (1917)

John Masefield (1878-1967)

British. Poet Laureate. Briefly a Red Cross orderly, then propogandist with the Department of Information.

Gallipoli (1915)

Account of the campaign's failure to counteract anti-German propaganda in the US.

The Old Front Line (1918)

Eyewitness account of the Somme. Revisited and further completed in Battle of the Somme (1919)

The War and the Future (1918)

Also see: John Masefield's Letters from the Front, 1915-1917 (1985)

Also see: His poem “August 1914″

William Le Roy Stidger (1885-1949)

American. YMCA Pastor working with the AEF.

Soldier Silhouettes on our Front (1918) & Star Dust From The Dugouts (1919)

Stories of Christian faith through portraits of various soldiers.

Stanley Washburn (1878-1950)

American. Correspondent of the London Times in Russia.

Field Notes From the Russian Front (1915) The Russian Campaign: April to August 1915 (1916) Victory In Defeat - The Agony Of Warsaw And The Russian Retreat (1916) Field Notes From the Russian Front (1917)

BLOGS & PROJECTS

Siegfried Sassoon resources

Cambridge Sassoon Project Blog

T. E. Lawrence texts and resources

Life timelines for several poets, like Sassoon and Owen

War Poets Association

Oxford War Poetry Digital Archive

List of additional war poets

WWI fiction resource

WWI timeline and artifacts resource

Today in WWI with Literary and Historical contexts

List of WWI authors and dust jackets

Additional WWI writers

Great War Theatre

Essay on American pilots in other armies

#writing #siegfried sassoon #wwi literature #tbh making this thing #made me want to make a reading blog #like some of the project blogs linked #anyway this thing is p severely lacking in stuff from Not The Western Front #and lord knows i want to find more stuff on the eastern front #so ill likely update this when i find some good ones #i put in brooke bc his poetry is genuinely good #but i neglected other early poets #(i usually find women poets publishing early tbh)#bc their work just..isnt v enjoyable or written v well #or just blatant uninspired jingoism #like. i included buchan and some others bc its important and interesting stuff #but Defeating The Purposefully Vague Evil Beast For Christ And Goodness #gets real old real quick when it isnt well done #anyway theres my meta lmk if u have any questions #i hope all the links work #brianna babbles

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timothyakoonce · 6 years

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On Page SEO with Jeffrey Smith

On-page SEO is the optimization that is done on your actual web pages to rank better in the search engines. On each page of your site, on-page SEO optimization includes making sure each page uses schema code, page titles, meta descriptions for the snippets, page headlines, and more.

It also includes the structures of navigation on your site, how your pages link to each other, and other under the hood aspects.

Jeffrey Smith is one of the best in the world at this and a mentor to Moon & Owl Marketing. He is the founder of SEO Ultimate Bootcamp which focuses entirely on on-page SEO and a super powerful plugin we now use instead of the Yoast SEO or All in One SEO plugins. It is much more robust and powerful.

He recently did a webinar with our buddies at Semantic Mastery. It’s quite good. Even if you are a business owner and don’t want to do your own SEO, this can be quite informative at what your SEO agency should be doing. Of course, if you hire Moon & Owl for your search engine optimization, you can be sure this is being done in the amazing manner he covers in the video below.

youtube

Here is a transcript of the video:

okay so here we are on attempt number 00:04 two sorry guys I don’t know what 00:07 happened there was a breakdown in Maya 00:09 with my partner’s somehow someway we got 00:12 set up on webinarjam for this webinar 00:13 which I don’t know why I I thought I was 00:16 really clear about not wanting to ever 00:18 use it again but somehow someway it got 00:21 set up on their webinarjam and I didn’t 00:23 realize that until just a moment ago so 00:24 I apologize for that guys Geoffrey 00:27 should be coming on here in just a few 00:28 moments so just bear with me while we 00:30 get this sorted out it should be on any 00:44 moment guys bear with me I’m trying to 00:46 chat with him on skype we’ve got quite a 00:49 presentation for you guys today this 00:51 dude is a as a freaking beast when it 00:53 comes to on-page SEO stuff it’s 00:55 absolutely incredible I’ll just give you 00:56 a little bit of backstory while we’re 00:57 waiting on him to come over I started 01:02 using the SEO ultimate plug-in recently 01:04 and he’s the developer behind that and 01:06 uh let’s make sure this is live sorry 01:09 guys I’m just making sure that we’re 01:11 good yes we’re live okay anyways I 01:16 started using the SEO ultimate plugin 01:17 and I started going through his training 01:20 the SEO ultimate plus plugin which is 01:22 the premium plug-in I started going 01:23 through the training on how to use it 01:25 because it’s pretty advanced there’s a 01:26 lot of stuff a lot of features it’s way 01:28 better than Yoast in my opinion and and 01:31 I started going through his training 01:32 that he has like on his YouTube channel 01:33 and I was just absolutely blown away by 01:36 the level of detail this guy knows 01:38 on-page architecture like silo 01:40 architecture and keyword clustering and 01:42 stuff like that better than anybody I 01:43 know and I know people have been asking 01:46 us to do an on-page SEO course for years 01:48 and we haven’t done it because we’ve 01:50 covered it still can’t get in the 01:52 hangout ah sorry guys 01:58 close Chrome 02:04 entirely they reopen and try again 02:13 anyway so let me continue on so if we’re 02:16 about to use people have been asking us 02:17 to do an on-page SEO course and we 02:19 haven’t done it only because we’ve 02:20 covered it in various trainings the 02:22 mastermind master class stuff like that 02:25 where it’s been part of another course 02:26 where we you know cover how to build out 02:29 the sights with silo architecture 02:30 internal linking keyword research and 02:33 that kind of thing 02:34 but when you know we didn’t have a 02:35 specific products you know set up just 02:38 for on-page and we’ve had it on the list 02:43 to do of like to-do items for you know 02:46 training products for a long time but we 02:49 just never got to it because of all the 02:50 other projects we got going on and so 02:51 when I started going through SEO 02:53 ultimate plus training about just three 02:56 or four weeks ago because I’m switching 02:57 over am using that plug-in now instead 02:59 of Yoast for all my SEO but for all my 03:01 WordPress sites 03:02 why don’t we when I started looking at 03:04 that I was like oh wow this is really 03:05 good so I reached out to Geoffrey I I 03:06 knew him from years ago and and he you 03:11 know he said oh man by the way I got 03:12 this new course coming out for SEO 03:14 bootcamp in its I’d like for you to take 03:17 a look at it and I took a look at and I 03:19 was absolutely floored with how good it 03:20 was and there’s no reason for us to 03:22 produce training when there’s something 03:24 that’s good out there so I fully endorse 03:25 it and that’s what he’s gonna be coming 03:27 on to give a presentation about he’s 03:28 gonna be talking about on-page keyword 03:30 clustering all that kind of stuff so 03:31 you’ll get to see some of that 03:32 throughout the presentation and 03:33 obviously there is gonna be an offer at 03:34 the end plus we’re gonna have some 03:36 bonuses thrown in and that kind of stuff 03:38 so stick around if we can get it to work 03:40 again I apologize for this guy’s if he 03:43 uh if he gets back in here in just a 03:45 moment he’s I’m assuming he’s closing 03:47 chrome right now and trying to get back 03:48 on if not then we’ll just have to 03:50 reschedule here he comes now okay guys 03:52 how you doing I’m doing 03:54 much better now are you sweating are you 04:00 sweating over there Geoffrey yes I am 04:04 alright cool now I’m like the total I’m 04:07 a total noob when it comes to Google 04:09 Hangouts – yeah well listen man I’m 04:12 gonna take full ownership of the fact 04:14 that the first 15 minutes or 10 minutes 04:16 of this has been my fault or 04:18 our fault because we had it set up on 04:20 the wrong platform so it’s not you it’s 04:22 us all right so that’s not let’s not 04:25 waste any more time man I want you to 04:27 get I’ve already kind of given an 04:29 introduction to who you are Jeffrey and 04:30 um I kind of gave a little bit of a 04:32 backstory as to how I came about knowing 04:35 which you’re going to be presenting 04:36 today and how I asked you specifically 04:38 to put this together for for our 04:39 audience because I think they’re going 04:41 to eat it up 04:41 so I think I built you up big enough all 04:45 right man let me uh go ahead and make 04:47 sure I’ve got the right screen up that’s 04:49 one of those things you got to do let me 04:52 see let me go ahead and try to do my 04:56 screen shooter sure we’ll make sure it’s 04:58 the right one all right 05:02 okay now I’m seeing your Google screen 05:05 okay and I’m gonna go ahead and start my 05:07 presentation at this point there you go 05:11 I’m you see the SEO Buchan yes all right 05:16 okay so I realize all right so work 05:19 we’re at it we’re on into it now guys 05:21 I’m gonna turn the floor over to Jeffrey 05:23 Jeffrey it’s yours I’ll be here if you 05:25 need me for anything otherwise I’ll just 05:26 be kind of answer questions in the 05:27 background as as required all right 05:30 sounds good sounds good first and 05:31 foremost I want to say thank you for 05:33 allowing me to be here really really 05:35 pleased to to actually speak to the 05:37 audience so I make sure that I do one 05:39 last thing I need to turn off my skype 05:41 otherwise it’s gonna drive me absolutely 05:42 nuts so if you’ll just give me one 05:44 second that would be great all right so 05:50 most of you are completely familiar with 05:53 on-page SEO basics but really this is 05:57 about fundamentals and some of things 06:01 I’m gonna be sharing today is really how 06:04 to rank your website using topical 06:05 relevance and so the main thing about 06:07 topical relevance is it’s something that 06:10 you should do it’s one of the first 06:12 thing you should do before you even 06:13 think about doing any kind of off page 06:15 let me go ahead and jump back to my 06:16 slides here 06:23 okay first of all can you guys hear me 06:27 can hear you fine yes okay perfect 06:30 perfect all right so all right so the 06:34 objective is we really going to show you 06:35 how to rank your website top routes 06:38 let me stop you man and we’re still 06:39 seeing just the the opening slide SEO 06:42 bootcamp yeah that’s what I’m having an 06:44 issue here it’s that Murphy’s Law thing 06:47 well then select screen share again and 06:49 then try to find out of the application 06:52 window tab if you’re in Chrome you 06:55 shouldn’t see like two options your 06:56 entire screen or application window and 06:58 then from the application window tab you 06:59 should be able to select just the 07:00 PowerPoint presentation okay y’all know 07:05 I’m gonna share this screen all right 07:08 yeah man this is uh definitely taxing 07:13 still seeing just that SEO bootcamp 07:15 slide that first alright let’s try this 07:18 again okay I’m back on the screen share 07:30 let’s go for screen one there now I’m 07:35 seeing it in editor mode PowerPoint so 07:37 that’s your step in the right direction 07:40 all right okay you can leave it just 07:43 like that if you want buddy I don’t 07:44 think our audience cares all right so 07:46 basically the goal is really to change 07:49 the way that you think about SEO and 07:50 I’ve been doing this for about 20 years 07:52 and typically what I’ve found is that 07:54 the foundation the fundamentals are the 07:56 most important thing that you do and so 07:58 a lot of it is eighty percent of the 08:00 time it’s really how you choose your 08:01 keywords and we found that you can 08:03 really leverage that for immense design 08:05 so I really would like to start this so 08:09 that’s fine but early makes you 08:11 comfortable min okay all right so for 08:14 whatever reason guys man I’m really 08:18 sorry this is really sort of fumbling 08:21 over here with this technology at this 08:22 point not a problem so basically I’m 08:26 gonna show you our process I’ve been 08:28 doing SEO for over 20 years and 08:31 we just learned a lot along the way and 08:33 basically if you stayed till the end 08:34 what I’m going to show you is a number 08:36 of our clients we actually are able to 08:37 get them right without links and so a 08:40 couple of case studies we’re gonna show 08:42 you one where there’s 500 plus keywords 08:44 ranking that was all done from on-page 08:45 SEO and it was in a very competitive 08:48 space it’s in real estate in Los Angeles 08:50 and at this time the domain Authority is 08:53 only thirteen and they’re up against 08:55 people like Zillow and curbed and huge 08:57 companies like that so you stay to the 08:59 end I’m definitely gonna go ahead and 09:00 share that with you none of the things 09:03 we’re really gonna get into is what 09:05 makes this different is really it’s the 09:08 it’s not about short-term gains it’s 09:10 really about the space between your ears 09:12 and how you approach your market 09:13 differently so we’re maybe sharing a lot 09:15 of battle-tested strategies 09:17 no fly-by-night fairy dust basically 09:19 we’re gonna focus on some fundamentals 09:20 and show you how you can create things 09:22 of that nature so to summarize it’s 09:27 really about I’m really flipping this up 09:30 guys 09:30 the screen is killing me I really want 09:32 to show you the other screen here so you 09:35 want to I mean dude hit the presenter 09:37 button and then go select that window 09:41 alright let’s try this try it again I 09:43 mean I can edit all this other crap out 09:45 so just I apologize for all of you that 09:48 are watching live you just got to bear 09:49 with us for a moment or just wait till 09:51 the replay so what in the slideshow is 09:58 there another way that I can actually 09:59 just show this other window that’s 10:02 that’s really the problem as I said 10:03 there’s a lot of material and I have 10:05 another window open but I’m gonna do 10:06 some over-the-shoulder stuff with all 10:09 right let me unbelievable this is uh 10:20 what happens live sometimes so let’s see 10:30 how do you so the slideshow without it 10:33 showing your entire desktop that’s the 10:35 thing because I’m looking at it 10:38 I always put stuff in Google slides when 10:40 I’m doing a presentation because it just 10:42 seems to work better but 10:44 you didn’t know that so well the problem 10:47 is right now and I know it’s this is 10:50 definitely what we tried to walk on 10:51 before but we had some issues with the 10:53 other platform so let me go back and see 10:55 if I can just change the screen that I’m 10:56 presenting on because that would 10:58 actually solve it so train chair 11:06 yeah I’m not familiar with PowerPoint 11:09 man or I can’t give you any pro guidance 11:11 on how to make it if it was slides I 11:13 could tell you GLE slides I can tell you 11:14 what to do that looks way better their 11:17 issue is just that it’s not refreshing 11:19 over there it’s sort of sticking with 11:21 that one screen yeah so that’s the 11:22 problem yeah all right time for a beer 11:29 oh uh yeah it’s Miller time okay so 11:34 basically I’ll just give you guys the 11:35 backstory again so I started off in 1995 11:38 I actually invented a product it’s 11:40 called the drive time aromatherapy 11:41 diffuser spent a lot of time monkeying 11:45 around with different types of web 11:47 applications trying to get it to work 11:48 and and to get some ranking factor with 11:51 that so we were talking about dogpile go 11:53 light goes hot but Google wasn’t even an 11:55 inception yet we were fighting it out 11:57 since the company name was Iran were 11:58 fighting out with the Aeron chair so I 12:01 learned how to do SEO back then 12:02 literally took over the first three 12:03 pages was able to get that company some 12:06 real traction we ended up distributing 12:07 to about 17 countries as a result of the 12:10 on-page SEO efforts that we created so 12:12 basically I was able to retire from that 12:16 company for about four years take some 12:18 time off and then 2006 I came back and I 12:21 create a company called SEO design 12:22 solutions started blogging my behind off 12:25 created about a thousand in-depth 12:27 articles on all things SEO and 12:30 essentially got rank for the keyword SEO 12:32 in the number four position now we also 12:36 had we’re just trying to really expedite 12:39 the process for our on-page SEO so along 12:42 the way we actually created two products 12:44 that you may be familiar with the first 12:46 one is SEO ultimate and at the time 12:48 there were only a the only real plugin 12:50 that was out there that was doing this 12:51 was the all in one SEO pack and we just 12:55 wanted to make things streamlined so we 12:56 started building our own 12:58 back at that time just to really 13:00 expedite the process for our teams to 13:01 set things up and then we ended up 13:04 sharing that plug-in with the WordPress 13:05 community and you know lo and behold we 13:08 got two million downloads so that was 13:10 one of them and the other one design 13:12 framework so it was a way that we could 13:14 essentially without having to go into a 13:16 client site because a lot of customers 13:18 had different CMS systems we could use 13:20 WordPress both on a site that looks just 13:22 like theirs and then automate all the 13:25 SEO like a beacon from that site so 13:27 that’s really the way that we created 13:28 those two products and so like I said 13:31 started from an actual you know just a 13:34 guy who had an idea and need to get a 13:36 company ranked and figured out a lot of 13:37 stuff along the way and lo and behold we 13:39 ended up getting into the SEO space for 13:42 clients and so before we go any further 13:46 it’s really important to think about why 13:49 and so if you think about neo and 13:51 Morpheus and Trinity when they go to 13:52 meet the Merovingian and the matrix part 13:55 two they went without why and so as he 13:57 so eloquently States the only real 13:59 reason and source of power is wise with 14:01 that being said let me tell you why I 14:03 created this course now you know we’re 14:06 still just seeing how to rank your 14:07 website using topical relevant slide oh 14:10 my goodness that’s what I’m saying man 14:13 you’re gonna have to show it in editor 14:14 view or else we’re not gonna be able to 14:15 see any changing somebody comment on the 14:18 event page if you press f5 it should 14:21 advance the slide I don’t know if that 14:23 I’ve never used it so I don’t now try 14:25 this let’s try this it hasn’t done 14:31 anything so yeah I think you’re gonna 14:34 have to do the editor view buddy I’m 14:35 sorry all right not a problem 14:39 you guys get to read my notes so that’s 14:41 gonna see the screen ah yes sir all 14:44 right looks like sorting make the 14:46 analogy you know talking about the 14:47 Merovingian and how essentially that 14:50 Trinity neo had Morpheus approached him 14:53 without why and so to give you a 14:55 backstory on essentially why I created 14:57 this presentation and why I put this 14:59 program together the reality is you know 15:04 if you’ve got an idea attraction and 15:06 what I found is that you know most 15:08 instances SEO just is made way too 15:10 complicated so 15:11 wanted to demystify it and explain in a 15:13 way that anybody can understand and so 15:15 it’s not always about having the right 15:17 tools it’s about knowing how to use them 15:19 and why you’re gonna use them that even 15:22 matters so we started to create this 15:26 this process where it’s very stackable 15:28 and simple where we essentially created 15:30 five modules which I’ll share with you 15:31 shortly 15:33 starting with keyword research and 15:34 competitor analysis after that we focus 15:36 on site architecture and how to 15:38 integrate those keywords into your site 15:39 architecture the third thing we focus on 15:41 is content structure and show you how to 15:44 descend big you in your content how to 15:46 use competitor’s cues to find the right 15:48 modifiers and topics and how to 15:50 integrate that into your site after that 15:53 we go into on-page SEO ops which is 15:55 really going to show you how to 15:58 implement technical SEO many of you 16:01 familiar with that but there’s always a 16:02 lot of tips and tricks and it’s one of 16:04 those things where you’re never really 16:05 done learning and if you think you are 16:07 then you’re sort of fooling yourself 16:08 there’s always something more to learn 16:10 so that’s really the premise and then 16:13 after that we’re gonna go into some off 16:14 page SEO ops which you’re already 16:16 familiar with if you’re using the 16:17 syndication networks so done a lot of 16:22 things right already explained that I 16:23 was able to write for the the actual 16:25 keyword SEO in the number four position 16:27 and that took about two years to do that 16:29 we did that with all on-page SEO and 16:34 that’s really where I came to the 16:36 realization that topical relevance is 16:37 paramount and so what we found is is 16:40 that as you know any site that you start 16:42 to create that has a lot of authority in 16:45 the beginning it’s like you’re trying to 16:47 appeal to the to the bots and the search 16:49 engines to to rank you well after you 16:51 cross that tipping point you know I 16:54 could actually publish an article and 16:55 within eleven minutes its ranking on the 16:57 first page for something that had four 16:59 million competing pages and Google would 17:01 be this is something that would take 17:03 months to get right for so the objective 17:05 is at that point is like stop focusing 17:07 on on off Beach get your on page right 17:09 but also develop a topical depth and 17:11 topical breadth and so that was the main 17:14 thing 17:16 did a lot of things wrong so back when 17:17 we started we had about 700 test sites 17:20 we’ve used I used to buy a lot of 17:22 domains and add our own pbn network set 17:24 up and you sort of figure out what 17:26 happens when you leave a footprint so 17:28 got smacked and figured out how to 17:29 penalty recovering all that stuff and 17:31 also on the of the tip of learning how 17:35 to do a lot of things wrong I learned 17:36 how to reconcile at 120 miles an hour 17:39 and survived so I was actually out for a 17:42 couple of years trying to recover from 17:44 that and that’s why you we’re all 17:45 wondering why the plugin wasn’t updated 17:47 or something like that but long story 17:48 short that’s another story but you know 17:51 any time you’re gonna learn you’re gonna 17:52 take some lumps and that’s what I was 17:53 getting out here 17:55 another thing you know a lot of people 17:57 have this notion that this is Google 17:58 that you have to run from it every time 18:00 there’s an algorithm you know change or 18:02 a shift and so when you have topical 18:05 Authority when you develop that you 18:06 really don’t have to worry so much about 18:08 algorithm shifts it’s really about as 18:10 long as your subject matter is really 18:12 dialed in you’re hitting topical depth 18:14 and topical breadth this is really going 18:17 to insulate you from a lot of those 18:19 different types of penalties which we’ll 18:21 get into here shortly so the fact the 18:24 matter is is that everybody has to start 18:26 somewhere and rather than focusing on 18:28 short term things you know we’re going 18:30 to share with you some battle-tested 18:31 strategies and really hope you enjoy 18:35 with them das here that you could go out 18:39 let your beard on fire 18:40 start swinging an axe and killing 18:41 everything but that’s really not the 18:43 best way to approach your market ideally 18:45 this is the approach that we’d like you 18:47 to take it’s far more effective for 18:48 results and so this time you’re in one 18:52 of two places you’re there starting from 18:53 scratch with a new site or you already 18:55 have a website need to optimize it so 18:57 with that in mind either way you’re 18:58 gonna expend energy so which would you 19:00 rather be at this point a flashlight or 19:02 a laser if you’re just getting started 19:04 it’s no secret you should target things 19:06 within reach you start with your long 19:08 tails you work your way up to your mid 19:10 tail keywords which we’re gonna show you 19:12 in a bit when you get all those 19:13 different tactics and you also need to 19:16 know what types of content you can use 19:17 to leverage and build it out if you have 19:19 an existing website and then basically 19:22 were going to show you a number of 19:23 different strategies that you can use 19:24 either augment or consolidate your 19:25 themes so that you can really be more 19:28 powerful like the laser beam analogy 19:29 that we 19:29 above and once we get through these 19:33 slides guys like I said we’re gonna go 19:34 and send over the shoulder training 19:35 that’s gonna be the fun stuff so I don’t 19:38 know about you but I’m a chess player 19:39 and or just share the analogy that I 19:44 feel about chess and how that really 19:46 works with us you know so much like 19:48 chess essentially one wrong move in the 19:51 opening can cause to the mid game or the 19:52 endgame and as you know when you get to 19:55 the first page that’s really where the 19:57 challenge begins it’s not too difficult 19:59 to get to the first page with many 20:00 keywords unless you’re targeting things 20:02 that are several million competing pages 20:03 but once you get to the bottom of that 20:05 of that first page that’s where the real 20:07 battle begins and that’s where the power 20:09 of your on page and your topic allottee 20:11 comes in just like SEO chess is it 20:14 slightly like one thing you have to 20:16 focus on many fronts you have to make 20:18 sure you have all the pieces working 20:20 together so they can actually create the 20:22 common goal now you see this black 20:23 knight right here fighting an entire 20:25 army it’s not really gonna work out 20:27 really well for that guy so you don’t 20:28 want to be this guy right here 20:30 and also you have to be realistic about 20:32 where you’re gonna start and how you’re 20:35 trying to outrank your competition if I 20:36 don’t know who you’re up against what 20:37 kind of domain authority they have what 20:40 kind of you know how many pages of 20:41 content they’ve dedicated to each one of 20:42 these keywords or topics you know what 20:45 their quality of the content is you have 20:47 to use all of this essentially to form 20:50 it the proper strategy so this sort of 20:54 leads into the next slide and this is 20:57 really one of the main things 20:59 particularly when you have clients you 21:01 know they all want to rank for that big 21:02 juicy keyword but for every one of those 21:04 phrases there’s a lot of things you have 21:06 to do to get rank so it’s all about 21:08 targeting things within reach so if 21:13 you’re starting out for example it’s 21:14 better to stick with something that’s 21:15 three hundred thousand competing pages 21:17 or less and instead of targeting the 21:19 larger phrases because if you you need 21:22 to really build up the proper structure 21:24 to create that reference your integrity 21:25 and you can do that by website silo 21:28 architecture which is gonna be sharing 21:29 with you tactics so consideration is you 21:34 know the more rankings you want to bake 21:35 to Teru topple you need to find that 21:37 pain in the market and find those 21:39 modifiers that people are using to find 21:41 that you can leverage those right page 21:43 to get right for questions and answers 21:46 for example and every time you create a 21:48 ranking with that it’s going to parlay 21:50 into creating more Authority for the 21:51 site so you know don’t delay you can 21:54 easily you know capture dozens of long 21:57 tail phrases rather easily and as a 22:00 result of that it sends a very clear 22:01 signal on it and then you can scale 22:04 after that you can basically use your 22:07 site like a dynamo and start ranking 22:08 other pages the analogy we use before 22:14 with chess it’s all about attacking on 22:17 multiple keyword fronts and yet to treat 22:19 your your keywords like in your 22:21 categories like pawns you have to 22:23 encapsulate the enemy or anyone who’s 22:25 trying to outrank you 22:26 depending on how you target that pain 22:28 you want to find the best transactional 22:30 keywords and know the difference between 22:32 educational transactional when a target 22:34 all the modifiers and how well you 22:36 leverage those questions and answers 22:37 that people are asking for to drive 22:38 traffic so I’ll show some some tactics 22:41 we do with it’s out of our training to 22:44 get to showcase that then we’ll move 22:48 along to one of the last slides here 22:50 which is before your attack you need to 22:52 get this right so this is way what goes 22:56 down in the south as you all know eighty 23:00 percent of your time should literally be 23:02 spent on keyword research because if 23:03 you’re targeting the wrong the phrases 23:04 really doesn’t matter 23:06 sign architecture we found it’s one of 23:09 the most effective things that you can 23:10 do to streamline ranking factor so I 23:15 know everybody likes to focus on off 23:17 page I’ve been doing this for a long 23:18 time we really like to get that on-page 23:19 dial and we found that just by creating 23:21 that structure properly you can you can 23:25 create rankings even without links so 23:28 any questions so far I don’t think so 23:32 hold on a minute 23:33 nope just some comments with no 23:35 questions yet all right I know it’s 23:37 pretty basic we’re going through the 23:38 slides here but so just to give you an 23:40 idea of what those trainings about we’re 23:43 gonna show people up how to find the 23:45 best keywords we’re gonna go through how 23:48 to structure the site architecture how 23:50 to write optimized content that ranks 23:53 excuse me guys and then after that I’m 23:56 gonna show you how to uh create some 23:59 schema structured markup and things of 24:00 that nature internal linking so I prefer 24:03 to just go ahead I’ve sort of specified 24:06 this I sort of jumped ahead but the idea 24:09 here is that market recon is the first 24:11 module it’s really about finding the 24:14 best keywords this allows you to find on 24:15 multiple fronts and so some of the 24:18 things that we teach for example how to 24:21 find the most relevant keywords and 24:22 modifiers related search how to leverage 24:26 the power to knowledge graph and how to 24:27 use questions found the knowledge graph 24:30 inside of your content so we jump over 24:33 here go ahead 24:37 alright so you can see my screen yes sir 24:41 we see Google all right so it says 24:44 pretty much where it all starts and just 24:45 think of a key where we’re gonna look 24:46 for so it’s using the word modern homes 24:49 for example know nothing about basically 24:56 mining for relevant keywords here so 24:59 this one the first in jail we suggest 25:00 basically try to find phrases that have 25:03 some type of commercial value and so 25:08 this is see here actually I should 25:14 prefer to use others phrase I think in 25:16 the training I was outlining something 25:17 about insurance so this is use on an 25:21 insurance people outside of auto 25:24 insurance you’re gonna find related 25:26 searches but you also want to find 25:27 things that have commercial intent so 25:29 chief auto insurance quotes for example 25:31 would be one of those phrases so from 25:33 here we dig in a little deeper 25:34 we’d also look at these the questions 25:38 that people also ask and so there’s ways 25:40 that you can actually implement 25:41 question-and-answer schema markup where 25:44 you’re going to actually use questions 25:46 in your content like this and then when 25:48 you add schema markup around those 25:50 questions it actually increases your 25:52 chances of surfacing in the featured 25:54 snippets and the Google results so one 25:56 of the first exercises we do is we ask 25:58 people to go ahead collect all these 26:00 different modifiers and then continue to 26:01 drill into each and every one of these 26:03 making sure that you write them down and 26:07 sort of collect as much data as possible 26:08 in addition to the questions that person 26:10 would be using to find or mind the pain 26:13 in the market that’s what you would do 26:17 is you would actually go to the the 26:19 first competitor see what page they’re 26:26 ranking for 26:27 there’s also a number of ways you can do 26:29 that so let’s let this open up here they 26:33 got a terribly slow loading page man 26:35 yeah okay so without getting into all 26:40 that the top go relevance which we’re 26:42 gonna get into a little later if they’ve 26:45 got sixty nine deep links to the page 26:46 but here’s an example one of things I 26:47 want to show you you know for them to 26:49 get ranked for this this is great 26:50 because they’ve actually done their 26:52 homework they built dropper deep links 26:54 but this is actually showing up this is 26:56 a commercial keyword that’s showing up 26:57 in a question that’s highly sought after 27:00 which is who has the cheapest car 27:02 insurance but one of the things like you 27:04 want to look at is what did it take them 27:06 to get right for that keyword so we just 27:09 go ahead and create a new tab colon 27:12 command I mean doc however it is then 27:17 you can actually look at the phrase by 27:18 packing the keyword that you’re looking 27:19 at so not rocket science but this gives 27:23 you the topical depth so you need to put 27:27 a space here right now you can see that 27:31 business of modifiers occurring this is 27:33 a very you know deep authority site 27:36 they’ve got 50 100 instances of this 27:38 keyword now this could also be 27:40 navigation but typically its gonna show 27:41 you in rank order here the different 27:44 types of things are there they’re doing 27:46 within their site so you can see all the 27:47 different modifiers they have here the 27:50 gut stuff this is one of the phrase 27:51 that’s what I thought was funny as I’ll 27:52 show you this a little later but you 27:53 know car insurance for college students 27:56 this is a perfect example of a longtail 27:57 you can see that DUI car insurance so 28:00 they’ve got numbers of instances that 28:01 are also using geographic modifiers 28:03 they’re targeting that route phrase by 28:05 ball rolling all those different 28:07 keywords so right now I mean this is a 28:09 really steep spike if you wanted to find 28:11 out what their entire site was like 28:13 obviously just using the site colon from 28:15 a 28:18 eight thousand nine hundred pages been 28:19 50-100 of those pages are in some way 28:21 shape or form incorporating that shingle 28:23 chief car insurance and so it’s like 28:25 sixty percent or more yeah that’s crazy 28:27 precisely so that’s just how they’re 28:29 essentially using this this type of 28:31 on-page relevancy so that’s one of the 28:33 first things we suggest but you can go 28:35 back this is a very simple exercise you 28:38 start with a root phrase you find 28:40 something that has commercial intent you 28:42 can go through and at that point find 28:45 the top-ranking person for that keyword 28:48 use that that keyword using the Select 28:50 colon command put a space after it to 28:52 find out how many shingles or how many 28:54 pages they’ve dedicated to that topic so 28:56 that’s just one little simple technique 28:58 we go back let’s go here I want to show 29:03 you a couple other techniques we use in 29:05 market recon a lot of you know that 29:11 questions and answers are really big so 29:14 one of the tools if you haven’t seen it 29:15 before it’s called answering the public 29:18 great tool because it allows you to 29:20 simply ask questions and this is the 29:23 kind of content if you know the 29:24 thresholds that you’re looking at this 29:26 is the kind of thing that’s really going 29:27 to show you a way that you can just show 29:31 you this earthquake 29:37 it’s pretty straightforward your keyword 29:43 use your location and as a result of 29:46 that’s gonna show you all these 29:48 different types of questions that people 29:49 are asking now this is where you 29:50 essentially get your content that you’re 29:53 going to use to build your supporting 29:54 articles your blog posts your different 29:57 types of social content etc so it’s 30:01 pretty straightforward you can see how 30:02 they’ve broken things into you who what 30:05 how why where when and if you are 30:07 familiar with semantic entities and 30:10 things of that nature it’s pretty much 30:12 who what where places etc so this also 30:15 gives you a lot of really cool ideas you 30:17 know can auto insurance be deducted on 30:19 taxes can auto insurance companies deny 30:21 coverage so you can see just in the can 30:23 or in the will and if you go down and 30:25 actually show you a number of different 30:29 modifiers you can use so you’ve got in 30:31 this case see you can see the 30:33 propositions and questions there’s a way 30:35 you can just download it to CSV which is 30:37 really straightforward and this is just 30:41 a great place to mine new ideas so let’s 30:46 go ahead and jump over here and the 30:54 objective is you can see the questions 30:56 and the propositions here so this is 30:59 something that you could actually write 31:01 a blog post out there if you’re going 31:02 after the word auto insurance premiums 31:03 for example couple ways you can actually 31:07 find out how competitive that is okay if 31:11 I were to just use quotation marks and 31:14 Google and then place this return you’re 31:22 gonna find out how many competing pages 31:23 you’re up against now you see that 31:24 that’s not very competitive so the way 31:26 that we do this there’s competitive 31:28 keyword thresholds you want to take in 31:29 consideration and so anything that’s 31:31 really a million competing pages or more 31:32 should technically be a silo or a 31:34 primary target or topic that you would 31:36 then use to build out a site segment a 31:40 sub-domain a subfolder if you will now 31:43 in this case we’re coming in so 50,000 31:45 competing pages or less as typically 31:47 things that you’d like to use for a blog 31:49 posts and 31:50 ideas you know and it’s 50,000 to 31:53 300,000 competing pages right for right 31:56 away unless you have some authority but 31:57 if you’re starting from scratch this is 31:59 where you can actually start to build 32:00 relevance and authority and so this 32:04 would be the category if you will auto 32:06 insurance premiums under auto insurance 32:08 but if I were to find out you know I was 32:10 asking about that one particular 32:11 question and where would it fit in the 32:12 site architecture you can really quickly 32:14 determine that by just pasting that in 32:18 in quotation marks you know this is 32:20 really basic stuff it’s not too 32:22 complicated but once it gets really 32:23 about how you put it together and 32:26 understanding where are things fit in 32:27 the site architecture this will really 32:28 help you so you can see that this is a 32:30 keyword that has four thousand competing 32:31 pages in Google this is literally 32:34 something that you could topple you 32:35 could write this you could use this kind 32:38 of a question on a page you can make 32:41 this the topic of the article or use it 32:44 in sequence using something that’s a 32:46 little more preferred now which would be 32:47 using in-depth content so if you looked 32:50 at this as finding 10 questions about 32:52 your primary topic that’s about auto 32:54 insurance premiums which you could 32:56 easily do if you just simply just mined 32:58 the data from looking at the different 33:00 questions that we saw here this also 33:02 could be another thing where you’re 33:04 going to look for auto insurance 33:06 premiums and then you’re gonna use that 33:07 first technique that we showed you and 33:11 then you’re going to go back and drill 33:14 into that alone so let me go ahead and 33:15 just type in auto chest premiums again 33:17 and you’re gonna simply use Google to 33:21 data mine itself so right here you’ve 33:22 got additional questions that you can 33:24 use to leverage and content you can look 33:27 at more related phrases here and you can 33:30 also use things like buzzsumo if you’re 33:32 interested in finding excuse me what ii 33:40 can use things like buzzsumo 33:46 some keyword now my keyboard hit one of 33:56 these crazy keys duh yeah that’s 33:59 just going in like narrow region mode no 34:05 pardon my french it’s right min I don’t 34:10 know how to get out of this are you 34:14 serious I literally cannot use my 34:19 keyboard oh my god 34:21 ha yeah it’s like some kind of uh 34:24 anybody know how to get out of narration 34:27 mode 34:27 perhaps I’m gonna have to go google it I 34:32 wish I could I can hit the back button 34:33 yeah right how do you recover from 34:37 narration mode oh you know what though 34:48 the stars weren’t lined up right today 34:50 buddy I can tell you that that’s all 34:52 right Murphy’s Law but a control panel 34:56 how to disable narrator is that what it 34:58 is yeah it’s some kind of it’s uh crap 35:04 oh here’s windows keyboard shortcuts for 35:10 accessibility maybe that’s what you’re 35:11 looking for right yes yes that’s 35:14 accident so open narrator settings 35:21 windows key + ctrl + n okay gotta love a 35:29 live webinar yeah that’s the only thing 35:44 that’s giving me on Windows 10 is that 35:45 one Windows key ctrl + n 35:55 here’s another one let me find this one 36:01 windows plus f-type narrator in the 36:05 Start menu search box if you could type 36:09 yeah we go thank you thank you that was 36:12 it alright okay so alright no I’d like 36:20 to go back to where I was I was going to 36:21 buzzsumo alright so I just want to show 36:23 you guys oh now this isn’t working on 36:27 the screen 36:30 he just greg dreamer just said press 36:33 caps lock + on f our windows caps lock 36:39 caps lock excuse me 36:40 caps lock + escape alright let’s try 36:45 this 36:45 Oh dice I’ve never had that problem 36:58 thank God now that I know about it it’s 37:00 gonna happen though I don’t even know 37:02 what I type it’s not working guys over 37:19 here I’ve got it yes go back to Firefox 37:25 it’s not allowing it can you open Chrome 37:29 instead or was that not possible 37:31 let’s try I hate to make you move switch 37:36 again but that’s alright let’s just try 37:38 this it’s working there buddy alright 37:42 Firefox is doesn’t like you so there 37:44 must be a narrator setting in Firefox 37:46 yeah I think so 37:50 something else is going on yeah look 37:54 something else my friend it’s not even I 38:02 working well we could reschedule for 38:08 another date man if we have to looks 38:10 like I think we might have two guys I’m 38:12 not just coming up with something I 38:14 literally I’m locked out of my system 38:15 all right well guys he’s locked out and 38:19 we apologize for the terrible mishap 38:21 there’s more today with this webinar 38:23 obviously and definitely don’t feel bad 38:26 man we screwed up to start with so it’s 38:27 really our fault to begin with so don’t 38:29 don’t sweat it we can reschedule do you 38:32 want to talk just about the offer now 38:34 for those that are still on and I mean 38:36 we can go ahead and make I know some 38:37 people are going to want to buy the 38:39 product or anything so let’s just talk 38:41 about that if you don’t mind okay well 38:43 hopefully I can still get to my slides 38:45 over here so if nothing else so 38:47 basically today what I’ve done for you 38:49 guys is typically the course goes for 38:51 about a thousand I did do a pre-launch 38:53 before what I’m just gonna do is 38:55 actually throw in the five-week online 38:58 training which is the course itself and 38:59 I want to throw in a twenty site license 39:01 of SEO ultimate plus and so if you’re an 39:03 agency you can actually get started with 39:05 your clients using SEO ultimate plus we 39:07 actually have seventeen step setup guide 39:09 that’s part of that whole site which is 39:13 SK ultimate plus com 39:15 I’m gonna throw in the SEO design 39:16 framework which also has a silo training 39:18 course in there 28 different skins 39:20 that’s so you can actually use the 39:22 framework it’s an unlimited license to 39:23 build out as many sites as you’d like 39:24 for the first ten people is going to 39:27 throw in an hour consultation so if you 39:28 got stuck somewhere along the way then 39:30 you can technically call me up or 39:32 schedule a time we could just walk 39:34 through and make sure that you’ve got 39:35 your settings set up the way you want 39:36 talk about sign architecture some 39:38 on-page tips getting some semantic stuff 39:40 whatever you wanted dude that’s that’s 39:42 worth the price of admission right there 39:44 and you know that was the idea that’s 39:46 crazy 39:47 no I’ve got a set up over at the 39:50 ultimate SEO boot com forward slash 39:53 semantic mastery is over there then you 39:56 can use support at ultimate SEO bootcamp 39:59 calm and I’ll be standing by there and I 40:01 just really wish that this sort of 40:06 scenario we’re gonna have you on again 40:09 we’re gonna we’re gonna do a second 40:10 attempt at this and next time we’ll let 40:12 you know like I out if you need some 40:14 help or whatever I’ll help you get 40:15 power point in the Google slides and all 40:17 that so it’ll work much more smoothly so 40:20 so that’s okay this was a practice run 40:22 and we apologize for any of you guys 40:23 that are on that uh you know you either 40:26 have to come back and watch it when we 40:27 do the the encore presentation which 40:29 will be much better I promise or just 40:32 wait until we send out the replay but I 40:33 also want to talk about a quick bonus 40:35 that we’re gonna throw in also but and 40:37 in Jeff I’ll let you go through the last 40:38 couple slides too but I just wanted to 40:40 mention this first of all the SEO design 40:42 framework guys I absolutely I mentioned 40:45 at the beginning of this well while we 40:47 were waiting for Jeffrey to come on that 40:49 I switched over to using the SEO 40:51 ultimate plus plugin now from now on for 40:53 all my WordPress sites no longer am I 40:54 going to be using Yoast it’s a much 40:56 better plugin 40:57 also the SEO design framework going 41:00 forward that all my sites are gonna be 41:02 built on that – in fact I’m working on 41:04 building a new agency right now some of 41:06 you are probably already aware of that 41:08 and our new agency site is being built 41:10 on that framework in all subsequent 41:11 sites for potentially any clients that 41:13 come in are gonna be built on that same 41:15 framework because it’s so customizable 41:17 and it’s just it’s so great for setting 41:20 up siloed sites and it’s just really 41:22 really powerful and so there’s a bit of 41:24 a learning curve for that at least for 41:26 me because I’m not a web designer type 41:27 guy but again it’s such a powerful site 41:30 that a powerful framework excuse me that 41:33 I can’t see wanting to use anything else 41:35 is my point 41:36 so well I did have let’s see if I can 41:39 actually jump over or since I was going 41:41 to go through and walk through some of 41:42 the stuff you can see here I won’t be 41:44 able to click anything but I’ll just 41:45 show you this is how the inside of the 41:46 framework looks and so we’ve actually 41:48 broken things up into modules much like 41:51 the plugin so this is where you’d 41:53 actually implement your website silo 41:55 architecture for example and so you can 41:57 see that many of you familiar with the 41:59 network Empire silo plug and that’s 42:01 actually was our our design and we 42:03 shared that with them and then they 42:04 ended up doing some other things with 42:06 the create in the video silo plugin but 42:07 this was originally just not for our 42:08 framework so it’s really straightforward 42:10 and quick they’re centrally compatible 42:12 so if you build things out with network 42:14 empires plugin you could actually use it 42:15 here as well it will recognize that 42:17 because the same core you can see that 42:20 you literally have the ability to 42:21 implement silo architecture quickly and 42:24 easily in the SEO tab we put all the 42:28 settings for 42:29 see ultimate so that essentially they 42:30 it’s seamless how it works together all 42:33 right 42:34 you have options for example let’s just 42:36 go ahead and load this up so you can see 42:38 how this works so you have all your 42:39 modules that are available from here you 42:41 could jump into any one of your modules 42:42 if you haven’t used the plug-in and 42:44 really customize things which also has a 42:46 global and page level settings format 42:49 for the framework you have global layout 42:51 settings and so this is the global area 42:53 so whatever you do here unless you 42:55 change the settings on the front-end 42:57 then essentially you’re going to have 42:59 that on every page or post but you also 43:01 have the ability say for example that 43:03 you want to do a left sidebar both 43:04 sidebars no sidebar etc on any of your 43:07 other pages you could overwrite any of 43:09 the settings that you create 43:11 I can local paints level settings this 43:14 is where you can really go crazy with 43:15 your Styles now instead of having to 43:18 implement things in your style sheet 43:20 which you can do as well because you can 43:22 actually add code to your header or 43:24 footer etc but you have all the things 43:26 here now our developers extremely 43:29 granular so I mean it’s built on 43:33 bootstrap so it has all of the bootstrap 43:35 variables aside so if you really want to 43:36 get in there and tweak every little 43:39 thing you can do that too or you can 43:42 simply leave the defaults in place and 43:44 go to the next section and really 43:46 customize that you can create child 43:48 themes with this I mean it’s really 43:49 ridiculous so for you can import all of 43:52 your different you can use your Google 43:53 font families set up your default 43:55 typography I’m gonna give you a couple 43:57 examples too you can completely 43:59 customize your navigation structures 44:01 your menu styling you have different 44:03 types of menus from sticky default 44:05 overlay a fixed to top etc you can 44:07 really get in there extremely granular 44:08 so there’s like a thousand options 44:11 inside of the admin and that’s what he 44:13 was saying that it is there is a 44:14 learning curve but once you get it it’s 44:16 just like literally whatever you want to 44:18 do and if you don’t what to you don’t 44:20 have to touch a line of code to 44:21 implement yeah that’s what I like about 44:24 it because I mean and again it’s there’s 44:26 a bit of a learning curve but it’s one 44:27 of those things guys when once you 44:28 learned the framework and how to 44:30 customize it then it’s you can repeat 44:32 that over and over again and you know 44:34 I’ve always used one particular theme 44:35 developer for the last several years 44:37 because it was just the one that I’d 44:38 known and I was comfortable and that 44:40 could build sites 44:42 quickly with it but throughout that it 44:44 was very limited in the capability its 44:48 functionality whereas the SEO design 44:50 framework is like almost unlimited it’s 44:52 so customizable it’s crazy it’s awesome 44:54 and I appreciate it a couple guys I’ve 44:56 already purchased they can they realize 44:58 that you know I told you how we’re gonna 44:59 get some lumps every now and then you 45:01 learn the hard way 45:02 not to set up your slides and all that 45:04 stuff in events that was definitely me 45:06 so but but yeah just just going back to 45:09 the tools I mean this literally came 45:10 from trial and error and basically 45:13 trying to save time so we didn’t have to 45:15 worry about you know what our clients 45:19 sites could or couldn’t do another thing 45:21 that’s really cool I was gonna show you 45:22 guys when we got to the center protect 45:26 your component of this is that you 45:28 really want to eliminate a lot of 45:29 duplicity on your site architecture so 45:31 things like you know have you sidebars 45:34 or similar footprints in the header or 45:36 footer can really leave a lot of they 45:38 can really it’s about creating more 45:40 disambiguation what I mean by that is 45:44 getting rid of all the noise you know 45:45 green widgets should only have things 45:46 about green widgets or things that are 45:48 related to widgets they should have 45:49 everything so in the framework you have 45:51 the ability to create as many navigation 45:54 structures as you want and then on a 45:56 page-by-page level you can actually show 45:58 that navigation structure for in any 46:01 section that you’re in and so if you 46:03 think about that like if you look at 46:04 Amazon what I did is I dug into 46:07 electronics the electronics silo but you 46:09 see that they have deals bestsellers and 46:11 things of that nature but they also have 46:12 all these computers routers etc and if I 46:15 go into computers and routers then 46:18 dynamically the navigation structure is 46:19 going to change and become even more 46:21 refined and that’s what you could do if 46:23 you could implement that type of 46:24 granularity and so you’re not creating 46:28 it so you’re talking about as mush a 46:30 silo specific menus that you can custom 46:33 design on page or post level precisely 46:36 and I guess and I won’t be able to click 46:37 which creates a challenge in and of 46:39 itself but I can still show you what it 46:41 would look like if I were to do that I 46:43 would simply come down to and this is 46:45 the SEO ultimate page level settings you 46:47 can do a lot of cool stuff like you know 46:49 you can do real Previn next I don’t know 46:51 if you guys are familiar with that but 46:53 there’s a distinction between canonical 46:56 and and Ralph Previn next and rel Previn 46:58 next it takes a series of documents and 47:01 if you if you’ve seen a paginating 47:03 article where it might be spread across 47:04 five pages you can actually use the rel 47:08 prem next option to consolidate that 47:10 article so this is one of the tactics 47:12 that we talked about is that you could 47:14 create a you know two thousand five 47:16 thousand eight thousand word article 47:18 across an entire segment of your site 47:20 and then instead of treating it like a 47:22 different document you can use the rel 47:23 prep next inside of SEO ultimate plus to 47:26 essentially ball roll or daisy chain 47:29 these articles together and the way it 47:31 works is wherever you start you put the 47:33 next URL in and then you’ll go to the 47:36 dyke server so if I started at number 47:37 one well then I would say that this is 47:39 you know number two and on the next page 47:42 I would say the previous page is 1 the 47:43 next page is three so on and so forth so 47:45 you know we get into well we have 47:47 tutorials on how to set that type of 47:49 markup up but this is one of the things 47:50 you can do the distinction between this 47:53 and the canonical tag is when you use a 47:56 canonical tag it’s essentially telling a 47:58 search engine that I don’t want any of 48:00 these other pages to rank I want to pass 48:02 all the referential integrity to the URL 48:04 that I want but if you’re using a 48:07 variety of different longtail say for 48:09 example using questions and answers like 48:10 we were talking about before you can get 48:12 all those questions and answers to rank 48:14 so that each one of those pages is still 48:16 indexed but it would then these then 48:19 Google would then determine if it wants 48:20 to rank that individual page or the 48:23 first page that’s your considered you 48:25 know the head of the article if you will 48:27 so this is a really powerful function 48:29 and that’s inside of the plug-in but 48:31 let’s go ahead and go down to the 48:33 framework and so you can see how these 48:34 things work together if I went over to 48:36 header structure excuse me the ability 48:40 to turn my navigation off I can pull 48:43 from global for example but if I wanted 48:45 to get custom navigation on this page 48:48 then I just would choose which custom 48:50 navigation I would want for this page 48:51 only so extremely powerful stuff you 48:55 could also display a custom header which 48:57 means I could take away or put things 48:59 where I wanted set it and what the 49:00 slider I’d simply drag it down here 49:02 I want to grab on this page and add 49:04 another header block and in my header 49:05 block too I can use things like hide on 49:07 or show on so it’s got 49:09 really robust functionality mm-hmm so 49:12 were to look at the widget areas let’s 49:15 just do that real quick you could set up 49:17 widgets that only show on certain pages 49:20 so let’s just take that Amazon example a 49:22 little further I’m in a custom site 49:24 segment I’ve got my custom navigation 49:26 but say that I want to have custom I 49:29 could either create unlimited sidebar 49:32 and put that wherever I want it on the 49:33 page I could use that in shortcode 49:36 format or I could literally put it on 49:38 the page inside the Builder or I could 49:41 literally go over here and now how we 49:42 showed you that there’s header block – I 49:44 could add something and say only show 49:46 that on you have to hide on our show on 49:49 option you could say I’m gonna show that 49:52 on a certain page so this is what I’m 49:55 talking about about granular options 49:56 it’s overkill in most instances but if 49:59 you want to get something done and you 50:01 really want to dial it in to make sure 50:03 that you’re sculpting on-page elements 50:04 properly this is the theme that you 50:06 could actually do it with so that’s 50:08 super powerful because you can prevent 50:10 bleeding your themes that way by cutting 50:14 your silos really tight and like he 50:16 mentions that that you know includes 50:19 header navigation sidebar and add footer 50:21 navigation all those things that 50:22 typically are those are those bleed your 50:24 themes guys think about it so that’s you 50:26 know actually it’s very important to try 50:28 to compartmentalize that stuff and 50:29 that’s how you really reinforce the the 50:32 relevancy of an entire silo precisely 50:35 precisely and then on top of that you 50:37 have a weak red groan drag-and-drop 50:39 builder we can actually just basically 50:42 you know it’s pretty straightforward you 50:43 click the plus sign and you add what you 50:45 want so you can see here and we’ve got 50:47 text blocks video embeds if I wanted to 50:49 add a custom widget like if I created a 50:51 custom widget another page then what 50:54 would happen is I would choose it from 50:57 here would actually show up in my custom 50:58 widget so I could create a custom widget 51:00 for a custom section and then that 51:01 custom widget I could only show the 51:03 navigation that I wanted so really cool 51:05 stuff like that extremely granular yes 51:07 sir I forgot to mention the bonus that I 51:10 was going to throw in guys anybody that 51:13 ends up picking up through from from the 51:16 webinar today or from the replay or 51:17 whatever just reach out to us at support 51:19 at semantic mastery comm and we’re gonna 51:20 throw in the content kingpin which is 51:22 that 51:23 she mastery PR product but it’s a 300 51:25 hour product and it talks about how con 51:27 you know how to curate content and how 51:29 to outsource content curation which is 51:31 perfect because I think it’s a perfect 51:33 complement for this because one of the 51:35 things you’re going to want to do is 51:36 start building out your content adding 51:38 depth to your silos which is what he was 51:39 talking about right so go wide or go 51:43 deep well using curated content you can 51:45 add as much depth as you want to a 51:47 particular silo so the content kingpin 51:49 course we’re gonna throw that in as well 51:51 powerful and we didn’t even get to the 51:53 on page off page stuff but yeah the 51:55 syndication networks works hand-in-hand 51:56 with that you can even use that to boost 51:58 your syndication down gaps and so get 52:00 those on autopilot and rinse and repeat 52:02 yes sir so also for those of you who 52:05 purchase I will be going through and 52:07 I’ll have to go ahead and send you some 52:09 additional links to get the actual SEO 52:11 ultimate license as well as I’ll sign 52:13 you up then the framework so I look 52:16 forward to trying this again when we 52:17 don’t have the Murphy’s Law thing really 52:19 none me and I’ll probably just too 52:20 strictly since this you know the intro 52:23 is what it is I’m not really a slide guy 52:25 this took me like days to put the slides 52:26 together I’d rather just I’d rather to 52:28 show you some over the shoulder stuff 52:29 and get into it like that so that’s fine 52:31 whatever you’re comfortable with me and 52:32 I’d rather you be comfortable and give a 52:34 good presentation you know what I mean 52:35 all right well like I said guys I really 52:37 appreciate the time wish it would have 52:40 been a little different as far as the 52:42 technology but really grateful 52:45 nonetheless and look forward to the next 52:47 one just a couple questions real quick 52:49 Jeffrey before we wrap it up and in 52:51 again guys all of you that had signed up 52:53 originally through webinar Jam we’re 52:55 gonna send out notification when we 52:57 schedule the encore and then we’ll also 53:00 send out actually we probably won’t send 53:02 this version out as a replay we’ll wait 53:04 until you have rank or you know take me 53:08 too long to edit all this stuff out 53:09 anyway Mohammed had a question he said 53:13 does SEO design framework work worth any 53:15 theme or a theme in itself no it’s a 53:17 brain itself yeah so you can do things 53:20 with it you can build your own child 53:22 themes with it or you can just use the 53:23 the global settings to pretty much 53:24 customize what you want and there’s also 53:26 an export function that allows you to so 53:29 you create a template that’s perfect for 53:30 you well now you just 53:32 export that it just creates a little 53:34 base64 export and you can copy and paste 53:37 that into your next framework and all of 53:39 your settings will be there meaning that 53:40 the look field navigation the way that 53:43 you set up your your your global 53:45 settings will all be there yep 53:47 and Kendrick had a question can you 53:49 clarify the difference between what had 53:51 the 20 site license and what has 53:52 unlimited build option the framework has 53:56 the unlimited build option and the SEO 53:59 design I’m sorry on the SEO ultimate 54:00 plug-in has the 20 site license there is 54:03 a license for the plug-in the framework 54:05 you can use on as many sites as you’d 54:06 like 54:07 very good we can still benefit if we 54:11 don’t use the theme right yes Mohamed 54:13 obviously the the theme works hand in 54:15 hand but you can still apply the SEO 54:18 bootcamp training to any sort of theme 54:20 that you want it doesn’t have to be the 54:22 SEO design framework correct and that’s 54:24 just you know we’re just really showing 54:26 you ways that you can leverage that the 54:28 framework was really built in such a way 54:29 that it makes it extremely easy to 54:31 implement the stuff that we’re going to 54:32 show you but it can be done with 54:34 anything there’s always a way yeah and 54:36 you know what Jeff you’re right it can 54:38 be done with anything but trust me I 54:40 know from as well as you do I’m sure 54:42 when you try to patch together advanced 54:45 silo architecture into themes that 54:47 aren’t designed to support that kind of 54:50 thing it becomes a nightmare trying to 54:52 set up custom menus using like widget 54:55 logic and that kind of stuff it’s just a 54:57 real pain in the ass so if you’re gonna 55:00 be doing you know advanced silo 55:02 architecture Mohammed you’re I would 55:05 suggest that you learn the framework if 55:07 you can or hire somebody to do it so 55:09 yeah it’s gonna it’s gonna save you a 55:11 lot of time and then if you harvest 55:13 questions and answers you know there’s 55:14 tools like answer the public there’s my 55:17 favourites was power suggest Pro you can 55:18 use that with different modifiers and 55:20 wildcards and get you know just 55:23 literally tackle the market in a way 55:24 with hundreds of questions at that point 55:26 pop it in there put it into a silo use 55:30 the deep link juggernaut inside of SCO 55:32 ultimate I was going to show you some of 55:33 that stuff basically you have the 55:35 automatic linking option a lot of people 55:38 say oh don’t automatically link well you 55:40 do have the option to sort of show you 55:41 this really quick since we’re over here 55:43 inside of SEO ultimate – hmm to rein it 55:48 in if you will you don’t have to you use 55:52 every instance and so in the content 55:53 link settings what you can do is you can 55:55 use a variety of different modifiers so 55:57 if you know that you’re gonna be 55:58 targeting like auto insurance or the 56:01 word quotes or near me or something like 56:05 that and you integrate that into your 56:07 content structure when you’re building 56:08 out your content what you can do is you 56:10 can simply say don’t use the same anchor 56:13 text any more than one time for pager 56:15 post and don’t link to the same 56:16 destination any more than one time and 56:18 so then what happens is if you’re 56:20 creating content over here and you’re 56:22 saying this we call this feature instant 56:24 post propulsion so for example if you 56:27 want say that this was like auto 56:30 insurance premiums as my page and I just 56:32 wanted the word anytime the word premium 56:34 was mentioned this the destination and I 56:37 would go down to to the links tab right 56:39 here and I would simply type in the 56:42 keywords the various modifiers if you 56:44 will that I want this page to rank for 56:46 and as a result of that anytime that 56:48 keyword were mentioned somewhere else it 56:50 would then link to this page so you can 56:52 if you just if you know that you’re only 56:53 gonna be writing about certain topics in 56:55 certain areas you can use this to sculpt 56:56 ranking factor as well what I like to do 56:59 is at least do the root phrase plural 57:01 variation and maybe a couple of 57:03 modifiers and then by doing that and 57:05 then using that in tandem what they 57:06 don’t link to the same anchor text more 57:08 than one time per page or post you don’t 57:10 have multiple instances linking but you 57:12 also have that topical variety where 57:15 you’re not over you’re not using the 57:17 same anchor text over and over and over 57:19 again that makes sense yeah I can also 57:21 go over here and you can actually 57:22 globally decrease settings and you can 57:24 add a dampener so that basically next to 57:28 each keyword so if I save this and went 57:29 back to the main settings say there’s a 57:32 keyword that I don’t want to have 57:35 basically over optimized I can literally 57:37 set it like so so you’ll notice in my 57:40 content link settings you have this 57:42 dampener so basically if I were to say 57:46 90 percent then it would only make 10 57:48 percent of the time that it would have 57:49 before so I can literally really 57:53 then it doesn’t over optimize or make 57:56 too many times internally within the 57:57 site so that’s another thing you can do 58:00 it’s another strategy are going to share 58:01 where at least you could use some of 58:03 your modifiers or your group phrases or 58:05 your plural variation or something 58:07 you’re going to make sure that no matter 58:08 what somewhere in your content you get 58:10 some length flow back to the pages that 58:11 really need to need more emphasis yeah 58:15 and that’s really powerful too because 58:17 the like you said the the pages that you 58:19 end up ranking on page one you can use 58:21 those very strategically to link with 58:24 internal links to other pages that you 58:26 need to push some power or you know link 58:29 equity over to and even you can rank 58:31 other pages just from internal link 58:33 thanks guys yes structure done correctly 58:37 absolutely and I can even show you a 58:39 case in point two that I wish I could do 58:42 more but I still can’t use the let me 58:44 see if I can find this that’s gonna show 58:46 you guys best way neighborhoods is the 58:51 site that we actually built out right 58:53 and so this is somebody who’s in an 58:56 extremely competitive space once against 58:58 a real estate for Los Angeles 59:00 there were various nodes that we were 59:02 looking at modern homes for example they 59:05 were looking for things to do and all 59:06 these different types of things well if 59:07 we settle on building out the modern 59:10 homes mid-century modern homes silo 59:13 really and one of things that we did you 59:16 can see here is that we also focused on 59:18 architect the different architects and 59:20 we started to rank for keywords that 59:22 were related to the different architects 59:25 like the long house the different places 59:27 now you’ll see that at the top of page 59:29 two that all these the keywords that 59:31 really are important to the business 59:33 because they were considered within that 59:35 cluster are now bubbling up and this is 59:37 a site that has a domain authority of 13 59:40 and I just go back to the to the site 59:44 here I did include this I was gonna 59:46 progressively move across it see if I 59:49 can find here they are so you’ll notice 59:51 that we kept a really sort of strict 59:54 silence structure where we just want to 59:55 be we used mid-century modern we need 59:57 homes for sale architecture and decor 59:59 furniture these were the really the two 60:01 that were we focused on another thing 60:03 that we did is we built up neighborhood 60:05 pages for each one of them where we 60:07 in-depth articles on each one of these 60:09 pages cut those are called geo pages 60:11 right – yeah they were geo for the 60:14 neighborhood in this case because you 60:15 know Los Angeles is a big place 60:17 yeah and the third thing that we did is 60:19 we actually used word lift which is a 60:23 very powerful plugin that allows you to 60:24 creature on triples where essentially it 60:26 leverages the knowledge graph that you 60:28 just link data for example you see 60:30 anything like this it actually has the 60:32 ability to curate this content from link 60:34 data you know every one of these things 60:37 so you’re essentially creating a 60:38 Wikipedia effect within your site where 60:40 you’re actually creating triples and 60:42 then if you edit this content and the 60:44 person actually added to it so that 60:46 you’re minimizing the footprint of 60:48 duplicity that so that it’s considered 60:50 unique and as a result of that you know 60:52 anytime other phrases were mentioned you 60:55 have the ability to determine in what 60:58 other phrases you want to actually have 60:59 marked up so you can see that taste 61:01 study house is one of the keywords to 61:02 ranking for that’s because we chose that 61:04 in this case study houses content was 61:07 actually curated as a result of that and 61:10 so we’re curing it every one of them has 61:13 their own page in addition to that we 61:16 actually optimized the MLS so that we 61:18 use when you see the difference between 61:21 the curated content here and things that 61:24 have links if we were to go back to I 61:27 went to mid-century modern homes for 61:29 sale or any one of the neighborhood 61:30 pages for example you’d see that I’d go 61:33 here the MLS actually has hyperlinks and 61:36 so we use the topical breadth of every 61:38 time you see any of these different 61:41 properties over here if I were to just 61:44 find it let me just go ahead and go to a 61:45 neighborhood and then say look for 61:48 things for sale in that neighborhood so 61:50 Atwater Village real estate so we use 61:52 relevant anchor text to go to the right 61:54 place and then we followed that using 61:56 canonical tags and then really built up 62:00 a silo phrases for the neighborhoods and 62:03 you can see mid-century modern 62:04 architecture etc which resulted in these 62:09 types of pages literally ranking by a 62:11 virtue of their own internal link 62:13 structures sounds crazy that’s where 62:15 you’re seeing all this stuff when you 62:16 see all these different you know this is 62:19 rude 62:20 because these are all really great 62:21 phrases well they’re neighborhood based 62:25 and so all this happens basically from 62:27 exactly what you’re sent Bradley by how 62:29 you leverage those term weights and you 62:31 how you leverage the the on page aspect 62:33 so we like to use you know the internal 62:37 link ratio of for every hundred words 62:39 using one link so if you’ve got a 62:40 thousand words you can have up to ten in 62:42 Bob or ten internal links on that page 62:44 somewhere else but if you’ve got a lot 62:46 of link low coming into that page you 62:48 can literally funnel that wherever you 62:49 want so you know minimizing removing 62:52 links from a page makes each one of them 62:53 stronger so you want to make sure that 62:55 you’re sculpting where that moves and 62:58 I’ve seen examples of websites 63:00 particularly in the legal industry back 63:02 in the day case you’re not familiar with 63:04 it but PDFs they pool a lot of link flow 63:06 and so if you have PDFs in your site one 63:09 of the quickest ways to get those things 63:10 to ranked or to actually funnel that 63:13 ranking factor somewhere else to go back 63:14 edit them make sure that you put 63:16 internal links back to the pages that 63:18 you want and that’s where you hit your 63:19 silo pages with links that you can hit 63:21 in PDFs you can also do some stuff 63:24 that’s like the no index come a follow 63:25 and hit those hard with links and it 63:27 doesn’t leave a footprint because it’s 63:28 not technically indexed in Google but 63:31 it’s it’s like a sponge that just helps 63:33 to rank you know hundreds of gathers 63:35 Google knows it’s there guys that just 63:38 don’t display it in the index precisely 63:40 so you know we we’ve actually expect 63:43 with off page we’ve experimented with no 63:46 index PB ends and it still works so oh 63:49 yeah absolutely absolutely and you can 63:51 you can beat them up and they don’t 63:52 really leave a signal because they’re 63:53 not trying to rank therefore it’s not on 63:55 the index 63:55 hints you know there’s no penalty so 63:58 just keep that one under wraps kind of 64:00 thing but yeah there’s powerful stuff 64:01 method so this is really just you know 64:03 leveraging link though in the site the 64:05 right way we did end up putting a 64:08 syndication network just where was it I 64:10 have to teaching network from what are 64:11 you guys what you guys did on this site 64:14 just so that it can create some signals 64:15 I think there’s uh I think there’s about 64:17 I think there’s a hundred seventy links 64:19 that came back to the site but this was 64:21 literally just as a result of the site 64:23 itself you know keeping the the silos 64:25 tight using the neighborhood’s and then 64:27 she was actually doing some blogging on 64:29 top of that so I suspect that this is 64:31 this should hit page one form it’s 64:33 we modern architecture as well as homes 64:37 for sale and all that it’s on the move 64:39 and this is the time now wow it’s been 64:42 online for about a year we had to start 64:44 from scratch it was really jacked up 64:46 there were some stuff going on where 64:48 somebody had used the silo plugin wrong 64:50 it was just a mess there was like 60 or 64:53 70 different plugins so we had to scrap 64:55 the site start from scratch rebuild the 64:57 site you know it super specific on what 65:01 silos we allowed and how it was all 65:03 gonna work put it all together and then 65:06 just you know let the site get indexed 65:08 and played the waiting game but it’s 65:09 like I said spent about nine months to a 65:11 year now and there hasn’t been any off 65:13 page link building and it’s like I said 65:15 it’s pushing up if you were to google 65:17 the Wong house or anything I’m sure do 65:21 it yet let me just see if I can go back 65:23 to krump let’s try this just to show you 65:28 try this 65:37 60 or 70 plugins what’s that look like 65:40 man I don’t even want to know like holy 65:42 crap yeah it’s still not letting me not 65:45 still not yeah the letter H is weird the 65:51 letter H is gone so the wrong house 65:52 right that’s what I was getting at 65:54 you’ve got things like la curb but 65:56 here’s this here’s the client site so 65:57 here’s what I’m getting at these are all 65:59 you know mass was realtor.com they’re 66:02 out ranking realtor PopSugar really 66:04 strong sites take sunset these guys are 66:06 killing it but here’s an example just 66:09 this stuff really works and so that’s 66:11 all I was getting at and we’ve done this 66:13 numerous times 500 plus keywords no 66:15 backlinks so it’s really that’s the kind 66:18 of thing that we’re teaching it’s a 66:19 linear process that we lay out instead 66:21 of the SEO bootcamp training showing you 66:23 how to look for all the different 66:25 metrics like I said it doesn’t have to 66:27 be ridiculously complicated but it just 66:28 shows you the stackable process start 66:30 here do this create your in-depth 66:32 content pay attention to you like I said 66:34 this is really like going back to site 66:36 architecture you know we spent a lot of 66:38 time dialing this in but now that you’ve 66:41 done that you can really compete with 66:42 the 800-pound gorilla in the space so 66:44 yeah because here’s the thing guys this 66:46 is what this I mean this is why I really 66:48 and fully endorsed this course because I 66:50 couldn’t create it we couldn’t create it 66:52 anything as in-depth as this and and 66:54 Jeffrey is absolutely right if you if 66:56 you’re on site you’re on page is done 66:59 right your structures tight your 67:00 internal linking your theme clustering 67:02 or keyword clustering is done correctly 67:04 then you can rank with just a fraction 67:07 of the off page that the competitor your 67:09 competitors have to do literally I mean 67:11 yeah it’s incredible oh and and 67:13 sometimes you don’t even need you know 67:16 you could just be from content marketing 67:17 and syndication networks and especially 67:19 you add like a drive stack to it that 67:21 kind of stuff guys it’s crazy yeah I 67:23 mean that’s that’s I’ve always loved 67:25 what you guys are doing man you guys are 67:26 on the cutting edge and so I just had my 67:29 head down for the last few years was 67:31 work focusing on the healing of that 67:33 after that motorcycle wreck but I’m more 67:35 I’m sort of the the little nerd who’s 67:37 behind the scenes paying attention to 67:39 things like this so that I can create 67:40 tools and we’ll just allow us to 67:42 automate a lot of stuff even quicker so 67:43 that’s really the focus you know I’m 67:46 looking forward to rolling out some new 67:47 things in se ultimate Plus 67:49 that’s gonna allow for some really cool 67:51 questions and answers schema markup that 67:53 you can implement on the fly for your 67:55 pages that’s the next thing you know 67:57 it’s all about surfacing in those those 67:59 featured snippets because they 68:01 technically at the top of any search 68:03 result if you can take that over that’s 68:05 really gonna prevent a lot of people 68:07 from having to worry about the 6-pack or 68:08 anything else you just yeah I mean 68:10 you’re right there not only that but 68:13 once you get those featured snippets you 68:15 start getting a ton of traffic and that 68:17 traffic alone will keep you ranked 68:18 exactly what signal and you can do this 68:21 once again targeting phrases that have 68:23 very low competition when we look back 68:25 at the answer the public I just go back 68:27 to that this is an interesting challenge 68:29 it’s like hey by the way how would you 68:31 do a webinar if you couldn’t type well 68:34 thank God I have some tabs open here 68:38 this is it’s interesting so far I guess 68:40 we’re just we’re winging it but you can 68:42 see my point that these are all those 68:44 types of questions and we know that 68:46 people are asking this stuff who are the 68:47 largest auto insurance companies you 68:50 know so this there’s a lot of 68:53 opportunity here and if you’re putting 68:54 this with structured markup that’s got 68:57 the itemprop that’s saying you know 68:58 suggested question suggested answer and 69:00 you’re doing an in-depth article you’re 69:02 integrating some kind of you know you’re 69:05 linking out to the other authorities in 69:07 the space to create co-citation it’s 69:09 sort of like the me to like hey by the 69:10 way we’re in authority to we’d make to 69:12 you so therefore we’re considered in the 69:13 same realm of influence if you’re using 69:18 some kind of embedded content you’re 69:20 using either videos or tweets things 69:22 like that that creates another you know 69:24 strong on page relevancy signal you’re 69:26 using the internal link structures you 69:28 know that if you’ve already selected at 69:30 the top of that phrase or the top of the 69:33 silo term for that keyword like auto 69:35 insurance you’re gonna have all the 69:36 modifiers rise up there you know once 69:40 you start to rank for these long tails 69:41 and mid tails these are all equity and 69:44 all that equity bubbles up so they’re 69:46 all gonna start ranking each other and 69:47 before you know it you’ve just created a 69:48 ranking juggernaut by the way that 69:49 you’ve built your site so yeah extremely 69:51 powerful stuff I’ve got a couple 69:53 questions here for you man and we’re 69:54 gonna wrap it up and then we’ll schedule 69:57 with you separately Jeffrey for another 70:00 encore presentation where we get it 70:02 right 70:05 let’s see first one does the SEO this is 70:08 from David he says does the SEO ultimate 70:10 Auto automate the generation of schema 70:13 no oh yes I’m sorry yes Wow it doesn’t 70:17 auto generate but you can do it so I’ll 70:19 show you how that works really quick I 70:20 should be able to go to a page or a post 70:22 what you’ll notice is that over here 70:26 under the general settings you have an 70:28 option where you can show rich snippet 70:30 type and then if you have like article 70:32 then you’ll see all of your all these 70:35 elements will jump will appear so you 70:37 have local business for example you can 70:39 create local business markup that 70:40 validates by simply adding all the 70:42 fields here that’s great you know what I 70:44 didn’t even realize I I just started 70:47 using your welcome and your framework 70:48 again man and like honestly I didn’t 70:50 realize that option was there 70:52 organization so organization you want to 70:54 use on your actual on your your like who 70:57 we are about page for the local 71:00 businesses you would want to use your 71:01 local business market on your home page 71:02 if you had you know if you’re talking 71:04 about the person who owns the business 71:06 you could actually include this so 71:08 somebody googled their name you have all 71:09 the different metrics and metadata 71:12 that’s relevant to them so you can you 71:13 know show the right images you could 71:15 share all their social properties so if 71:17 your Google like Obama for example you’d 71:19 see all of his information that’s the 71:21 same type of markup they’re using for 71:23 person so you can do that yourself you 71:25 can mark up your products can do recipes 71:28 reviews software etc so we’ve got 13 71:31 times in structured markup that you can 71:33 implement that does validate in Google 71:35 from just simply adding that to this tab 71:38 you can also customize the output for 71:40 your open graph data for Facebook or 71:42 Twitter or Google+ independently so you 71:45 can actually split test different have 71:47 blunts and calls to action and then use 71:49 the image that you want and then once 71:51 you set up your global settings over 71:53 here inside of the open ground plus 71:56 module and at the page level so you 72:00 don’t have to continue to add that so 72:01 this was this will actually be your your 72:03 fallback option and you can even 72:05 determine you know what type of open 72:07 graph type that you want for your 72:08 business so if you want to use website 72:10 or product or if it’s a blog or whatever 72:12 you can do that here for your different 72:14 post types so you could say you know 72:16 my ads are this my products or this type 72:18 of you know markup etc and you can 72:21 actually put your global defaults here 72:22 as well for the different products I’m 72:26 sorry for the different social 72:27 properties such as Twitter and Google+ 72:29 and then if you want you can also go 72:32 here and you can mask edit up to a 72:33 hundred of time we can grab that we use 72:35 an auto update feature so if I started 72:37 to type something in which I can’t at 72:39 this time but it would find the 72:41 appropriate image you can actually add 72:43 your Open Graph data here in your title 72:45 and then it would allow you to 72:46 essentially view or edit this page so 72:49 you can you know instead on how can we 72:50 do it one at a time you can actually 72:51 masse at it so we’re like that 72:55 very cool alright the next yeah enough 72:58 to walk you guys through oh they’ll 73:00 really get I think I said no I will just 73:01 go for the over-the-shoulder stuff will 73:03 just go it’s only I think so I think 73:06 that would be good for the next one so 73:07 just a couple more questions 73:09 sure dawn says does the SEO ultimate 73:12 plugin and dream work on multi WordPress 73:16 the the plug-in you’d have to use 73:18 multiple licenses one for each we 73:21 haven’t really dialed that them yet on 73:23 the because the api’s are an issue it 73:25 has like for example using if you have a 73:27 multi-site installation each 73:29 installation essentially would have its 73:31 own license so well I haven’t really 73:35 tried to use the framework on mu yet so 73:39 I can’t say yeah I I’ve never even used 73:42 multi WordPress so I don’t know I can’t 73:45 speak on that at all 73:47 Paul says can you get in the off page 73:49 work you do Paul will save that one for 73:51 the Encore when we do the new version 73:54 with with Jeffrey so just keep that 73:57 question Paul and it since you’re on 74:00 this list for this for this one you’ll 74:02 get the replay once we record the second 74:03 one okay and David last one he says oh 74:06 well this is just more of a comment he 74:08 says by the way I have a neighborhood 74:09 index by State City for the US scraped 74:12 from Zillow illegally if anyone is 74:13 interested thanks David appreciate that 74:16 we’ll be out ranking it in no time 74:18 anyways it doesn’t heck yeah so that’s 74:20 it for questions guys like I said if you 74:23 go check out the offer if you’re ready 74:25 for that now if not wait and we’ll send 74:27 out the notification when we schedule 74:29 the next webinar 74:30 where you can see more of what Jeffrey 74:31 has to offer I can tell you we fully 74:33 endorse his training in these products 74:35 they’re really really good and so you 74:38 know again we we couldn’t have created 74:40 any better of an SEO course than he’s 74:42 created that’s no doubt I was blown away 74:44 with the level of detail so highly 74:47 encourage you to pick it up and we’re 74:49 gonna throw in well you saw the bonuses 74:51 that he threw in which is crazy an hour 74:53 of his time for the first ten is just 74:54 amazing that in itself is worth the cost 74:56 but also we’re gonna throw in content 75:00 kingpin because you’re gonna need 75:02 content once you build these badass 75:04 silos so well thank you so much guys and 75:10 really appreciate your time I guess I 75:13 guess with Murphy’s Law if it can’t 75:14 happen it will so we learn the hard way 75:16 I will be on that call a half an hour in 75:18 advance with everything ready to go man 75:23 well we appreciate you man and 75:26 definitely we’ll hook it up with you and 75:27 we’ll get get straight in the next week 75:29 or so alright alright thank you so much 75:31 alright guys thanks everybody 75:33 bye take care good bye

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