#anyway tiktok culture is how it is because the app is designed to not be a community

[blodeuweddschild]

Anyway I know what zepotha is now and I think the main takeaway from zepotha vs goncharov comparisons should be that tiktok is an inherently pvp type of social media where the aim is to be the most seen and most popular and content is created through trends that people will actively call that and follow in an attempt to gain popularity. And while there are posting trends on tumblr it’s not enforced and just natural changes that come about when a type of joke becomes popular. This isn’t a good environment for a project like this because a community can’t create if no one is listening and just trying to one up each other. Tumblr however is collaborative and gives space to see someone’s idea and then share that idea further with the addition of you own along with the fact that an algorithm will only show you the most popular things or what it wants you to see meanwhile on tumblr you can choose to actively join conversations and communities and you are in control. It’s not that they’re copying goncharov or even that it was marketing that’s stopping it from being good, it’s just the way tiktok is built doesn’t allow for group interaction, you can only talk at each other and not to each other which is what’s required for a successful collaborative project

#anyway tiktok culture is how it is because the app is designed to not be a community #but a place where people compete to see who can scream the loudest #and that’s the same as Twitter and Instagram too #it’s why despite all tumblrs faults I do think it’s the best social media because it’s built to encourage #socialisation while others are hostile to their users. Facebook and reddit are close behind #because of their abilities to create communities #but you’re still screaming into a void there because you can’t share peoples additions as a whole post. you can only comment

[thahxa]

so. tiktok.

what even is there to say here. tiktok is a bad app. it combines all the worst bits of facebook and twitter. it's intentionally designed to keep you on the app and rot your brain. i don't have a tiktok account for this reason. the chinese government uses its control over it to censor parts of their history they don't like

yet.

i remember reading on here about the so-called "open internet" that was with the analysis that while it was "open" in the abstract this internet was basically just an extension of the american empire. (every social media app is american. this comes with assumptions about what is allowed and what norms are possible there that are obvious if you think about all the policies and how they work in different countries. they have to be american by virtue of needing one global policy for the whole world and the whole team meaningfully being in the united states)

of course, countries wouldn't stand for it! after the tv and radio first being breeding grounds for exporting american culture through the world different states developed different ways of resisting it. some banned american social media completely to allow their own tech industry to flourish. some had a natural language barrier. in either case it's been imperfect: some of them end up on twitter and american social media anyways. europe, of course, lacking any consumer tech industry or desire to ever start one just came with us and conceded all of tech to the us.

we all liked brushing these methods of enacting types of social media that were extensions of your state instead of such silly illiberal ideas, ideas that were used because their states couldn't handle free speech and freedom (with american characteristics). after all, what state would get anxious of their people speaking up (on a platform owned and operated by an american company).

even then, we don't censor their silly censored social media. after all, you can still go on vk and weibo from america. we're different! we're the freest nation in the world. the greatest nation on earth. our social media and internet is truly free and open, they said, with every social media app in actual use owned and operated in the good ol us of a.

and when this actually gets tested? when a company in a country we're not friendly with thinks that they should expand into the us market?

turns out we're not so different after all.

#armchair sociology #armchair geopolitics

[nekoprankster218]

i’m tired. i’m yawning. I haven’t been sleeping well the last few days. have a post:

originally I was gonna label the following thoughts as “hypothesis, probably unoriginal at that”, but I realized I didn’t really have enough brain power to formulate a guess or theory so

observation:

this is inspired by me seeing an older but iconic post pop back in my dash, and remembering smth (can’t remember if it was a joke or legit smth that happened) about how people from other social medias (mainly twitter and maybe tiktok) would like have been horrified to realize they reblogged an old post if they were on tumblr. it made me briefly contemplate the cultures and intricacies of social media sites/apps for a bit, and I had these thoughts

it feels like Twitter and Tiktok are very trends-based, which makes it feel more high speed as trends die and new ones get adopted. the thought of reblogging an old post to them would seem horrifying, because it means they broadcasted to everyone that they like smth outdated and aren’t with the times, smth like that. but I also can’t help but wonder - do posts not circulate for that long on Twitter, or are the users not as aware of circulating, if one of the reasons “interacting with old posts = bad” mindset happens is because it’s “creepy” and “stalker-ish”? (idk if people actually call it the latter; that’s my interpretation/guess as to why it’s called creepy)

and then there’s just smth about Tumblr and the constantly circulating posts from long passed eras. some being on a sense of fondness and/or nostalgia that keeps them going. some have a reputation of infamy, to the point you can’t help but spread it around again rather than leave it buried and forgotten. it feels like a summer camp reunion, sitting around the camp fire, telling all the stories that were told in childhood rather than anything new because they were either genuinely good stories or it just brings back memories for everyone. I’ve also noticed it’s not just iconic/hall of fame/heritage posts that get passed around, but really old fandom posts too, which makes me think like “hyperfixation kicking in/kicking in again” or “starved for content”.

anyway, I feel like there’s untapped potential in analyzing the culture and intricacies and mentalities of each social media to figure out how each site’s users think differently from each other, and why this potentially occurs, and maybe how this reflects the human mind or social media design.

#tumblr #twitter #tiktok #tumblr meta #social media #internet #sleep deprived posting #sleep deprived thoughts #my post #my posts

[groupieculture]

the thing is.. . this will never leave.. n fashion collapsing in on itself for 10 years now is so true and it so interesting because yeah you can call it "tumblr girl" comeback as gag inducing as it sounds but like. tumblr is the most image-sharing friendly app there is. pinterest is more like archiving photos for yourself but tumblr is where everything happens and or starts i think because content is so easily shared and spreads very very fast. like since were all living in a washing machine cycle of images from all decades u can find, archive and pull out any reference you want or stumble upon it so so easily. and thats why currently fashion is so so lackluster (to me!) because we cant evolve since a lot of designers have no choice but to cater to this existing climate of nostalgia and reference culture(?idk) or they are too tempted to reference. and people naturally seek comfort in familiar clothing so i guess its no surprise that this particular aesthetic is returning but its really interesting how it returned so soon and i think that the rapid speed and overturn of aesthetics is why this may be happening idk. anyways its really interesting that this article mentioned 2014 and i watched a video about this very topic today and the creator included images from 2014 in the tiktok and they dont include anything similar to what is described in the Vogue article which also drives the point home of like tumblr being the motherlode. i think its really interesting and insightful

[aro-comics]

Fashion Analysis (Part 5: Aromanticism & Fashion?)

[Note: This post is a part of a series analyzing self-expression, fashion, aromanticism, and how they interact with other parts of identity. For full context please read the whole thing!]

Aromanticism and Fashion?

Now that we have gone through LGBTQ+ History with fashion, and the importance of self expression - I think we’re in a good place with all this context to discuss how aromanticism and fashion can intersect. (and again, as a disclaimer, all of this is purely speculative!). 

Personally, I think there may be a few philosophies on how Aromanticism and Fashion may interact. You can look at it a few different ways, either considering the influence amatonormativity may have on our methods of dress, but also the context in which Aromantic communities are forming (online). 

On the influence of Amatonormativity

Up until this point I’ve been side-stepping the consideration of amatonormativity – but it does impact self-expression, I think, and it’s worth discussing it’s relation to aromanticism.

I had a discussion with one of my aroace friends about the idea of wanting to avoid “attention” in the romantic and/or sexual sense growing up. There is an inherent tie-in with wanting to appear desirable (as shown in the beginning of the comic, and also reinforced through many pieces of popular media), with romantic outcomes. In both of our experiences, I believe it made the idea of being seen as conforming to beauty norms an uncomfortable activity. 

And looking back to lesbian fashion history too, we can see this subversion of heteronormative expectation is tied into a lot of their community’s means of dress. Which leads me to wonder - will we also see this with an emerging Aromantic sense of fashion? How could this impact clothing choice, and general expression as it relates to an amatonormative society? 

I want to note that personally, outside of professional contexts, I like to dress femininely in a subversive and “alternative” way. I LOVE the idea of being hyperfeminine as a performance, being a living, breathing, work of art, while simultaneously creating an aesthetic that would not consider “attractive” in an amatonormative context. And another aroace friend has confirmed feeling this way with me too! She mentioned she likes to dress in a way that will make women go “wow, we love this outfit” but at the same time cause *conservative straight old men* go “what are you wearing” (to paraphrase our conversation). 

I think some good examples of this from my personal experience would be the following:

1. I love aggressive, graphic liner - generally makeup is thought of as something that feminizes the face, something that softens. But I also like to use it to create the angles and shapes that adorn my face, something abstract for the sake of being beautiful. Like mentioned before, I don’t want to appear romantically attractive to anyone, and I think that for me, at least, this is a part of using femininity to subvert these expectations. 

2. I love ethereal-looking, avant-garde sheer dresses, not in the sense that they could be romanticized, but in the way they again make me feel detached from the idea of beauty for the sake of appealing to anyone else. Instead, for me it feels like beauty as a wild, untameable form of nature and being. 

But … maybe I should mention the unconventional tastes are partially tied to the fact I spend a lot of time in creative spaces because of my degree, and overall I am exposed to more diverse ranges of self-expression to begin with! Either way, though, I am curious what other aros have to say, so feel free to let me know your experiences with this. I’d love to provide an update with thoughts from other aros! 

Forming Community Online and its Possible Impacts

The online nature of the development of Aro Culture leads me to wonder if this medium of interaction will influence the development of our fashion, much like how it influences the development of fashion overall.  For example, with tiktok, the app is often credited for its major influence on modern fashion trends (and leading to the emergence of microtrends). 

Most visual designs are being affected by the way social media algorithms work too. The “allegria style” created by facebook, otherwise known as the “flat gangly limbed drawing style beloved by tech companies”, has exploded in popularity. Regardless of how one might feel about the widespread adoption of this style of illustration, it’s clear that it has significant advantages that have led to its popularity, one of which is its ability to be “consumed” or visually understood at high speed due to its graphic nature and simple design. Basically, when people look at things on their phones, and they’re scrolling quickly, they’re more likely to understand what they see and interact with what they see if it’s easy to visually “read”. And I truly believe that this is influencing most forms of design, including fashion (which subsequently, will influence aro fashion). If you’d like to learn more about this subject, sources 14, 15, and 16 provide more insight into how social media algorithms have influenced design and visual culture at large. 

I think another factor to consider here is the effect of seeing the whole world at once - having the influence of all different media, visuals, and pop culture at the same time has created a very unique environment for development. As one example, the wider aspec communities have developed with the existence of our flags (which are purple and green centered for ace and aro respectively). This would be knowledge that wouldn’t be so easily spread through the whole community in a pre-internet era, and I personally (THIS IS ONLY MY THEORY) feel this is part of the reason there is a far stronger connection to these colours within aspec culture. It’s something that unifies us and was one of our first introductions to the community (since most of us probably looked up the definition of aromantic, or asexual, online), and I think for this reason these colours hold special significance and are present in a lot of of our means of self expression and communication with other members of our community. 

Obviously, the formation of symbols and ways of self-identification will occur anyway (many symbols exist for other members of the LGBTQ+ community too), but I do think being online has a particular influence on the ways community symbols are communicated, and create a different context in where these cultural symbols take shape.

[Note from Author: For Part 6, click here!]

#NotAComic #Fashion #FashionAnalysis

[opticien2-0]

2020 VISIONS Twenty Mobile trends for 2020

What does 2020 have in store for mobile and retail?

As the new year – nay, a new decade – hoves into view, we continue our look at what the future holds for mobile with these 20 predictions from Thomas Husson, VP Principal Analyst at Forrester

  I have just published a post sharing some of our marketing predictions for 2020. It made me realise that Forrester no longer publishes dedicated “mobile” predictions. Why? Because mobile has simply become a key driver and enabler of business transformation.

  Mobile is embedded everywhere. However, many brands wrongly think they have ticked the mobile box and move on to new and more disrupting technologies. In a nutshell, they want to move from mobile-first to AI-first.

  A couple of months ago, I published a report claiming that the concept of “mobile-first” was failing CMOs, that most brands were still not mature when it comes to mobile, and that they needed to reimagine mobile to activate the total brand experience.

  As a board member of the Mobile Marketing Association France (MMA) and an independent analyst, I was honored to give a keynote this week at the MMA Forum in Paris and share my perspective on what will happen in 2020 in the mobile space. In fact, I decided to share several mobile mega trends, some mobile media and advertising trends that I expect to happen or to accelerate, and some trends that will not happen!

  Mobile will be the catalyst for business transformation.The mobile revolution primarily consisted of changing customer expectations to be served in their moments of need and in their context. The age of the customer (the shift of power from institutions to customers) was accelerated because of mobile. To answer these growing expectations and make their own mobile mind shift, organizations had (and still have) to evolve their culture, organizations, and processes (think agile, DevOps, cross-functional pizza teams, etc.). This transition toward more adaptive enterprises is still a work in progress. This is not new but will accelerate next year.

  Mobile becomes the glue that connects new technologies at scale.Let’s not forget voice-based assistants (such as Amazon Alexa or Google Assistant) are primarily used on smartphones, not on smart home speakers. Augmented reality (AR) will start really taking off next year (think Google Maps’ AR experience or Snapchat’s augmented experiences) because it has become a platform play at scale: Developers can tap into more than 1 billion compatible smartphones to build new integrated experiences.

  Mobile will act as the personalization experience hub.It is not a channel but a way to deliver an integrated offline/online experience in real time. Some brands (think Starbucks, McDonald’s, Nike, Argos, John Lewis, and Schibsted, to name a few) get it and execute pretty well the integration of mobile into their marketing strategy. But most struggle and still need to fix their mobile foundation.

  Mobile becomes a key enabler of societal engagement for values-based customers.Think apps for good (e.g., Yuka), mobile accessibility (e.g., vocal commands for blind people), and green IT (including dark mode), even though the key issue here is when Gen Z will realize the largely negative impact of smartphone and digital on climate change.

  Leading CMOs will leverage mobile to optimize the marketing mix.MMA has proven through numerous cross marketing effectiveness research that many brands underinvest in mobile. We expect leaders to define the role of mobile in achieving growth objectives and to start measuring offline media impact in (almost) real time. For example, for retailers, to put it shortly, this is less about mCommerce and more about how mobile drives traffic to the store and generates total incremental revenue. Mobile contextual data and transactional point-of-service data are thus central to improving media attribution across every channel, not just mobile!

  Moment automation will require you to assemble your own (mobile) martech stack.Once you have defined key mobile moments across your customer journey, you must identify the right trigger points and automate content and messaging. Think push notifications and in-app messages on steroids. To do this right, it often means you need to assemble your own martech stack with leading mobile point solutions and integrate them with many other marketing systems. At the minimum, you need ASO (app store optimization), mobile CRM (customer relationship management), analytics, and attribution.

  Mobile data privacy becomes a strategic differentiator to establish trust.A lot of the hidden harvesting of consumer data happens through mobile. To establish trust and enable personalization (or lack thereof, if consumers precisely do not want to share data), it is key to integrate mobile into your privacy-by-design approach.

  App platforms will continue to get traction.The rise of super apps is not just happening with the likes of Tencent, Alibaba, and messaging apps such as WhatsApp, Instagram, etc. This trend is accelerating in other regions, too, such as in South America. See this TechCrunch article here.

  Expect more rationalization of mobile interfaces.Many brands I have spoken to recently told me they suffer a lot from hybrid development that’s supposed to work across different platforms (think Flutter, React, or Kotlin) and that they prefer to focus on native apps and/or mobile web-first experiences. Forrester has claimed for years that PWA (progressive web apps) are a key way to deliver applike experiences. According to Forrester’s Q2 2019 Global Emerging Technology Executive Online Survey, 18% of digital executives plan to pilot PWA in the next 12 months.

  Leaders will integrate meaningful mobile metrics into their dashboards.Marketers measure too many vanity KPIs when it comes to mobile. Let’s measure less pure digital KPIs and more meaningful metrics: customer experience, incremental revenue,DAU/MAU (daily/monthly active users), CLV (customer lifetime value), etc.

  Mobile will drive more than 80% of digital ad growth next year.Looking at the top five EU countries, we expect PC advertising spending to remain flat, while mobile advertising will grow from €22.9 billion at the end of 2019 to €26.1 billion by the end of 2020 (representing 64% of total digital advertising spend).

  Retail media is set to explode.Mobile is only a component of the retail media opportunity but will play a key role, when it comes to “drive-to-store” offerings, for example. More specifically, Amazon generated $10 billion of ad revenue last year, and next year it is likely that it will represent more than 5% of its total revenue, increasingly challenging Google/Facebook’s duopoly. For more information, see my colleague Collin Colburn’s report here.

  Streaming fatigue will lead to new offerings.Again, far from being just a mobile play, but the war between Disney+, WarnerMedia’s HBO Max, and low-cost Apple TV+ to compete with Netflix and Prime Video will exhaust consumers and lead to new content subscription models.

  Audio advertising will continue to grow fast, driven by podcasts as the next $1 billion ad format.Podcasts are massively listened to via mobile, and they will drive audio advertising more than voice-based assistants will.

  Visual search will take off for fashion and home decoration brands.Despite Pinterest’s initiatives, it is still early days for visual search. For selected brands, however, visual recommendations, and to a lesser extent, visual search will become key ways to engage consumers.

  And here are five trends of what will not happen…

5G will not matter to CMOs.Unless you’re a CMO at a telecom equipment company or a telco, you should not spend time thinking about 5G in the consumer space. Yes, it will matter for industrial players, but to consumers, 5G in 2020 will feel like 3G in 2004 or 4G in 2010; even urban areas in early-5G-rollout countries such as Finland, Sweden, and Switzerland will get an undifferentiated experience. And Apple’s launch of its 5G smartphone in Q3 of 2020 won’t change the game.

  Virtual reality (VR) marketing will remain niche.Despite more affordable VR headsets (Oculus Quest) and the success of the Beat Saber game, VR will mostly matter for B2B and industrial players or play a role in employee training. Marketing opportunities in the consumer space will grow but remain limited.

  More than 80% of AI conversations will not pass the Turing test.The vast majority of chatbot experiences will not leverage true NLG (natural language generation). Don’t get me wrong: Some chatbots will deliver value, but let’s not call them AI conversations.

  TikTok will not sell, and its IPO will be delayed until 2021.Explosion of mobile social videos will continue. TikTok would be an ideal target for the likes of Meredith, Snap, or Facebook but is not for sale and too costly anyway.

  RCS will not become a standard.Google and some telcos will roll out more rich communication service (think of it as the next generation of SMS), but they won’t truly scale in 2020. For more information about RCS, see Julie Ask’s report here.

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#Retail 2.0