#also just for the record the follower milestone in question was hit in JANUARY | Explore Tumblr Posts and Blogs

the-kaedageist · 6 months

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congrats on hitting your follower milestone!! for a CR short fic prompt, how about shadowgast where essek is learning to coexist with caleb's cats? :)

I'm emerging from the abyss to answer this prompt 11 months later, but I hope you enjoy! I also believe someone else had Caleb having a cat named Gretchen before me and my brain borrowed it from someone; apologies, it just fit so well.

“Ah,” says Caleb when Essek arrives for their weekly meeting. “Since you were here last, I have acquired another housemate.”

This feels like a somewhat alarming statement. Thankfully, the suspense is not held for long - a moment later, a calico cat makes her way daintily into the room with them, stares up at Essek, and hisses.

“Gretchen,” Caleb scolds, along with a long string of Zemnian that Essek’s rudimentary skills can’t hope to follow. He’s just about mastered ‘please’, ‘thank you’, and some of the major foods; nowhere near native-speaker-speaking-to-his-cat level.

Essek tries not to be offended at being hissed at, even as he can feel his own ears flicking back behind his head in annoyance. “I have done nothing to you,” he says to the cat.

“She is scared,” says Caleb, reaching down to scritch the calico’s ears. She glares at Essek but submits happily to the pets. “She will get used to you.”

The cat eyes him like a particularly unpleasant thing that has been dropped on the floor. Well, Essek thinks, he has certainly had nemeses before. What is one more?

The situation does not improve from there. Every week, Essek Teleports to Caleb’s house, and every week, Gretchen acts as though Essek has offended her to the very depths of her being. (It probably doesn’t help that the third time this happened, Essek hissed back.)

By the end of the first month, Essek despairs that he will ever have a good relationship with Caleb’s animal companion.

At night, when he’s downstairs studying and Caleb is asleep, Essek sneaks back upstairs to find Gretchen curled up at Caleb’s side, purring happily. When Caleb is reading on the couch and Essek is attempting to cook in the kitchen, he peeks in to find Gretchen stubbornly attempting to seat herself in the middle of Caleb’s book, to Caleb’s laughter.

It seems that although they loathe one another, he and Gretchen share a love of the same man. Surely there is common ground they can find.

One night, Yasha and Beau come over for dinner. Gretchen is ambivalent about Beau (although no hissing is involved), but she waltzes right up to Yasha and starts headbutting her ankle.

“Oooh, hello, little beauty,” Yasha says, reaching down to scratch her cheek. Gretchen stares up at her adoringly. Essek also stares at her, aghast and betrayed.

“What is this?” he asks like a spurned lover.

“What is what?” Beau asked. She glanced over at Yasha. “Oh, the cat? She loves Yasha. For obvious reasons, of course.”

Essek rolls his eyes. “I thought she did not like strangers.”

Beau blinks. Her eyes narrow and her mouth stretches into a smirk. “Does the cat not like you, Essek?”

“No,” Essek denies quickly. “I don’t know what you are talking about.” He quickly makes an exit to the kitchen, making excuses about checking the soup, before he can be pestered further.

That is when he begins to wonder what he’s doing wrong.

First, he tries dressing more comfortably for his trips to Caleb’s. Perhaps, Gretchen is intimidated by the points on his mantle and the finery of his robes – is that a thing cats care about? The only cats Essek has ever encountered have been moorbounders, and usually they care more about the quality of their meal.

Unfortunately, even in loose pants and a soft shirt, Gretchen still glares and hides from him on his next visit. Caleb seems to appreciate the change though, pulling Essek into his arms and cuddling with him more than normal, and Essek makes a mental note that perhaps more comfortable clothing was in order regardless of the cat’s opinion.

Next, he attempts to determine if Yasha has bribed the cat for her love. He does research and discovers that cats are known to love meat and fish. The next week, when he Teleports into Caleb’s house, he pulls out a handkerchief with some pieces of fish stashed inside and lays it out on the floor. Gretchen does her usual routine of glaring at him while growling before she slowly approaches to sniff the food.

Caleb looks amused. “You brought a present?”

Essek shrugs, feeling heat on the back of his neck. “She is part of your family.”

Gretchen eats up every morsel of fish, to Essek’s relief. However, once her meal is complete, she goes back to hissing and glowering as though no offering had ever been made.

Essek is starting to feel a bit offended. This feels personal.

One night, he cuddles up with Caleb, dejected, as Caleb strokes his hands through Essek’s hair and coils a curl around his finger. “You are quieter than usual,” says Caleb. “Is something wrong?”

Essek glances up at him through his lashes. “Gretchen does not like me.”

Caleb says, “hmm” and continues to stroke Essek’s hair. “I have thought much about this, and I think she sees you as another cat.”

This is not something Essek has ever considered. “Another cat?” he echoes, surprised.

Caleb presses a kiss to his hairline. “You have cat-like mannerisms. You are prickly and picky and beautiful. Does it surprise you at all?”

Essek thinks for a moment; perhaps it does make some sort of strange sense. “So if I am another cat, how do I win her affection?” he asks at last.

“Well,” says Caleb, “ideally I would have put you both in adjoining rooms and let you sniff each other under the door.”

Essek gives him an unamused look. “Caleb Widogast, I am not actually a cat.”

Caleb tousles his hair with a small chuckle. “Ja, of course. Then I would say…be around her. In, ah, her orbit, so to speak. Give her space, but be present and let her get used to you.”

“I have been present,” says Essek petulantly. “She does not like me.”

Caleb shakes his head. “You either approach her head-on or you give her a wide berth – understandable, but I do not think it helps.” He lays his forehead against Essek’s curls. “You are stubborn. You will find a way.”

And slowly, Essek does.

He continues to bring Gretchen fish, but retreats beyond arm’s reach so that she can eat without feeling threatened. He is careful to seat himself within her watchful gaze when she is near, so that she will know his location. He stops trying to befriend and starts letting her be, and Caleb had been right – once he gives her the space to get to know him on her own terms, Gretchen finally, finally begins to thaw.

The first day she approaches him after her fish treat and lets him tentatively reach down to scratch her ears, Essek feels as though he’d been rewarded with a monumental gift. He meets Caleb’s gaze – and Caleb smiles sappily at him, as though all he’d ever wanted for his life was Essek and a cat, in this little house, with everyone getting along.

“You see?” Essek says to Gretchen. “I am not so bad.”

She turns around to show him her butthole and trots away with her tail held high. Essek laughs. “Perhaps we still have some ways to go.”

Caleb wraps an arm around his shoulders. “It takes time,” he says sagely, and Essek can do nothing more than laugh exasperatedly and press a kiss to his cheek.

#shadowgast #essek thelyss #caleb widogast #critical role #critical role fanfiction #ficlets #my fics #also just for the record the follower milestone in question was hit in JANUARY

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christoperpzdomiziasc98insu-blog · 5 years

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bmw insurance for over 50s

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bmw insurance for over 50s

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truesportsfan · 4 years

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All of the times Alex Ovechkin has proved us wrong

Alex Ovechkin is on the precipice of an important hockey milestone, once again showing the world why no one should doubt his greatness.

Alex Ovechkin remains just two goals away from hitting No. 700 for his career, a milestone that would put him in the company that only seven other hockey players in the entire NHL have reached. It’s a momentous occasion, that will no doubt be met with praise and celebration… when it happens.

As it should! Ovechkin hitting the 700 goal mark is huge for the sport of hockey. What Ovechkin is doing now — in the modern NHL — when compared to what Wayne Gretzky did in the 80s and 90s, there’s no question that the former’s goal-scoring ability is more impressive. Goaltenders are better in the modern NHL and scoring is harder, making Ovechkin’s quest that much more revolutionary when you know what he’s facing each night.

Not even time itself can stop Alex Ovechkin right now

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However, it hasn’t always been this way for Ovechkin. In the early to mid-2000s, calling Ovechkin “washed” was the norm, which became a narrative that shaped much of his career. During the 2011-12 season, Ovechkin posted just 65 points in 78 games, the lowest of his career during a non-lockout season. In 2010-11, Ovechkin put up 32 goals — the fewest during one single season of his career — a drop off of 33 goals from his career-high that he posted four seasons prior.

It wasn’t just Ovechkin’s numbers that sparked criticism from the hockey world. Much of his career, Ovechkin has faced the narrative that he’s a one-dimensional player, that he’s reluctant to back-check and make defensive plays for his team. Previous head coaches such as Dale Hunter attempted to make Ovechkin play a more defensive style of game during his tenure in Washington, but when put under coaches such as Barry Trotz or Todd Reirden, Ovechkin has flourished.

Ovechkin isn’t a perfect hockey player. He’s not as well-rounded as rival Sidney Crosby is in all the facets of his game. Ovechkin is also a streaky goal-scorer, as evidenced by his current five-game goalless drought headed into Thursday night’s game.

And yet, Ovechkin has continued to prove people wrong time and time again. In the seasons following his worst scoring year, Ovechkin proceeded to win four consecutive Rocket Richard trophies as the NHL’s goal-scoring leader and has won the award in six of the last seven seasons.

When faced with comparisons to Crosby’s Pittsburgh Penguins, a team that won Stanley Cups in back-to-back seasons and rolled over the Washington Capitals en route to those championships, Ovechkin and his team persisted. Then finally, during the 2017-18 season, Ovechkin lead the Capitals to their first Stanley Cup victory in franchise history, besting the Penguins during those same playoffs and solidifying his legacy in the hockey world.

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Given the emotional catharsis of Ovechkin’s 2018 Stanley Cup victory, and just how hard it is to win one in general, it’s hard to think anyone will bar Ovechkin from the conversation of being one of the “greatest of all time” with just one championship to his name. Of course, Ovechkin could win more before his career is over, but now that he’s won his first, that conversation has since faded into the background.

With season scoring titles and a Stanley Cup to his name, Ovechkin has one more mountain to climb: the NHL’s goal-scoring record. Getting to the 700 mark is just the start for Ovechkin. Realistically, Ovechkin has a chance to pass Gretzky before his career is over. He also has a real opportunity, should he stay healthy and play long enough, to hit 1,000 goals in his career.

It’s not controversial to say Ovechkin is the best goal scorer of the modern era. Should he pass Gretzky in the next few years, Ovechkin will be the best goal scorer of all time. After that, is Ovechkin the best player of all-time in the NHL? It’s hard to argue against making a case for it, especially when you consider his goal-scoring trajectory in comparison to his peers since 2005-06.

Let’s try again one more time (with a lot less love for Kovalchuk as i stop counting his 2010-2011 season 3 times) and look at Ovechkin’s goal scoring rate relative to his contemporaries. The man is just unreal pic.twitter.com/ooIh5qlvRg

— Prashanth Iyer (@iyer_prashanth) January 22, 2020

Time after time, Ovechkin has risen to the challenge of proving his doubters and detractors wrong in the past. With one more hurdle to overcome, we can’t wait to see how Ovechkin proves us wrong in the seasons to come.

Next: 2020 NHL trade deadline deal tracker

Follow FanSided NHL for more news, analysis, opinion and unique coverage about hockey in all forms throughout the entire 2019-20 NHL season and beyond.

source https://truesportsfan.com/sport-today/all-of-the-times-alex-ovechkin-has-proved-us-wrong/

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golicit · 4 years

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Equifax Data Breach-Related Securities Suit Settled for $149 Million

Over the last several years, plaintiffs’ lawyers have filed a number of D&O lawsuits against companies that had been hit with a cybersecurity incident. These suits have largely been unsuccessful, with the exception of the lawsuits filed against Yahoo in the wake of that company’s data breach. While the plaintiffs’ track record in data breach-related D&O lawsuits so far has not been good, a recent development could suggest that that has changed. On February 13, 2020, the parties to the Equifax data breach-related lawsuit filed a stipulation of settlement stating that the case has been settled based on the defendants’ agreement to pay $149 million. The settlement is subject to court approval. This settlement has a number of interesting implications, as discussed below. A copy of the parties’ stipulation of settlement can be found here.

Background

On September 7, 2017, Equifax announced a “cybersecurity incident” potentially impacting 143 million U.S. customers. The company’s press release stated that during the period from at least mid-May through July 2017 criminals had exploited a U.S. website vulnerability to gain access to customer information. The company discovered the breach on July 29, 2017.

The information accessed included names, Social Security numbers, birth dates, addresses, and in some instances driver’s license numbers. The credit card numbers of about 209,000 U.S. consumers were also breached. Upon discovering the breach, the company launched a forensic review to determine the scope of the breach. The company also notified law enforcement officials. (On February 10, 2020, four Chinese nationals working for the People’s Liberation Army were indicted in connection with the 2017 breach.)

On September 8, 2017, the first trading day after the release of the data breach news, Equifax’s stock price had dropped nearly fifteen percent. Over the next few days, further news and information about the breach became public. By September 15, 2017, Equifax’s share price had dropped a total of nearly 36 percent since the initial data breach disclosure.

The Plaintiffs’ Complaint

As discussed here, on September 8, 2017, plaintiffs’ lawyers filed a securities class action lawsuit against the company and certain of its directors and officers. The data breach-related securities lawsuits against Equifax ultimately were consolidated and in April 2018 the plaintiffs’ counsel filed a consolidated amended complaint (here).

In the amended complaint, the plaintiff alleged that the defendants made multiple misleading statements and omissions about the sensitive information in Equifax’s custody; about the vulnerability of the company’s systems to cyberattack; and about the company’s compliance with data protection laws. The complaint alleges that despite these assurances, the company “failed to take the most basic precautions” to protect its systems from hackers. The complaint alleges that these statements artificially inflated the company’s share price and caused a loss in the value of the company’s shares when “the truth was revealed.”

Among other allegations in the amended complaint, the plaintiff alleged that the company’s cybersecurity was “dangerously deficient” as a result of the company failure to implement appropriate protocols; failure to remediate known deficiencies; failure to encrypt sensitive data; failure to implement appropriate authentication measures; and failure to adequately monitor its networks and systems.

The Motion to Dismiss and Subsequent Proceedings

The defendants filed a motion to dismiss the plaintiffs’ amended complaint. As discussed here, on January 28, 2019, Northern District of Georgia Judge Thomas W. Thrash, Jr. entered an order granting in part and denying in part the defendants’ motion to dismiss.

Following Judge Thrash’s ruling on the motion to dismiss, the parts of the case that had not been dismissed went forward. In addition, the parties also commenced mediation efforts. In late 2019, as a result of the parties’ mediation efforts, the parties entered an agreement in principle to settle the lawsuit, subject to several conditions, including in particular the completion of a full stipulation of settlement. On February 13, 2020, the parties’ jointly filed a motion with the court seeking preliminary approval of the settlement. The parties’ stipulation of settlement accompanied the motion.

Discussion

As I noted at the outset, while there have been a number of D&O lawsuits filed against companies that have experienced cyber-security incidents in recent years, these lawsuits largely have been unsuccessful. The one notable exception was the Yahoo data breach securities lawsuit, which as discussed here, settled for $80 million. The related Yahoo shareholder derivative lawsuits settled for $29 million, as discussed here. Yahoo’s successor-in-interest, Altaba, also settled a related SEC enforcement action for $35 million. But, with the notable exception of the Yahoo litigation, D&O lawsuits based on cybersecurity incidents had not been particularly successful for plaintiffs. That is, until now.

The $149 million settlement in the Equifax data breach obviously is a significant settlement that arguably represents a milestone of sorts for D&O litigation in the cybersecurity context. If nothing else, the Equifax settlement, along with the prior Yahoo data breach litigation settlements, make a statement that cybersecurity-related D&O lawsuits potentially represent a significant exposure. The clear implication is that follow-on D&O litigation is among the significant consequences that can follow for companies experiencing cybersecurity incidents.

The $149 million settlement is massive. However, it is interesting to note that the settlement, as big as it is, does not crack the list of the Top 100 U.S. Securities Class Action Lawsuit settlements. (To break into the list, a settlement would have to exceed at least $164 million.) However, it is, of course, the largest ever cybersecurity-related securities class action settlement. It clearly represents a bellwether in these kinds of cases, and potentially has significant implications for other serious pending cybersecurity-related securities lawsuits, including, for example, the data breach-relates securities suits pending against Marriott (here) and Capital One (here).

There are a number of details about the settlement that are not yet clear. One detail that undoubtedly would be of interest to readers of this blog is the amount of the total settlement that is being funded by D&O insurance. The settlement documents themselves are silent on this point. At least as now, the company itself has said little about the settlement. (I encourage any readers out there who may know the details about the D&O insurance contribution to the settlement to please let me know; I will of course protect the anonymity of anyone who can provide me with the information.)

The company’s total settlements so far arising out of the 2017 data breach are really kind of astonishing. Along with the recent $149 million securities suit settlement, the company also previously agreed to pay $380.5 million to settle the class action lawsuits filed on behalf of the consumers whose information was exposed as result of the breach. Separately, the company reached an agreement with the FTC to pay up to $425 million to help people affected by the breach. As detailed here, the company also agreed to pay $175 million to 48 states in the U.S and and $100 million in civil penalties to the Consumer Financial Protection Bureau (CFPB). These amounts do not include the cost the company paid to upgrade its systems or defend itself against all of these various proceedings. (Indeed, last week the company said that so far the various expenses associated with the 2017 data breach had, to date and net of insurance recoveries, cost the company $1.7 billion.) Clearly, the potential costs associated with a serious data breach can be massive.

One final question about the recent Equifax data breach-related securities suit settlements is what impact it might have on prospective future claimants. At a minimum, the Equifax settlement and the earlier Yahoo settlements show that the plaintiffs’ lawyers might actually be able to make money on these kinds of lawsuits. Clearly, a settlement of the magnitude of the Equifax settlement is enough to attract the attention of prospective future claimants and arguably encourage them to file similar claims. As I have noted frequently in the past, the likelihood is that we will see more of these cybersecurity incident-related securities suits and other D&O claims in the future.

Just the same, none of this should be interpreted to suggest that we are about to see a flood of these kinds of cases. There were only a very small number of data breach-related securities lawsuits filed in 2019. In many instances, companies experiencing data breaches may not necessarily be attractive securities suit targets because company share prices often do not drop significantly on news of a data breach. In the absence of a significant stock drop, the data breach company will not be an attractive securities suit target.

In addition, there are a number of factors that make the Equifax situation distinctive and arguably unique. The Equifax data breach was massive, and it involved the disclosure of particularly sensitive information. The impact on the company and its share price was also massive. There have been relatively few other data breaches that were quite as serious in scope, seriousness, and magnitude. Because of these distinctive features of the Equifax situation, there clearly is a limit to any conclusions that might be drawn from the settlement of the case.

Equifax Data Breach-Related Securities Suit Settled for $149 Million published first on

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preciousmetals0 · 4 years

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Dow 100,000 = Today’s Profit Opportunity

Dow 100,000 = Today’s Profit Opportunity:

Too far, too fast?

HA!

The bad news media is always trying to find something to be fearful about.

First, it was recession fears, then the U.S.–China trade war and now they’re trying to say that the market is doing too well?

The truth is this bull market is the best we’ve seen in years, and it’s going to keep raging on. In fact, I think this is just the beginning…

For the first time ever, the Dow Jones Industrial Average just hit 29,000 ushering in a new era of bullish investors.

I predict that the Dow will soon reach 100,000 as the Fourth Industrial Revolution pushes forward.

Check out this week’s Market Talk, and find out why the best is yet to come.

[embedded content]

Recently released month-over-month housing starts skyrocketed 17% to a $1.6 million annual rate. Surveyed economists were expecting a paltry rise of 1.1%. So a 17% rise is mind-boggling. It’s the highest rate in 13 years and goes hand in hand with Paul’s America 2.0 predictions.

The next chart is all about the Empire State Manufacturing survey.

This is a monthly survey of manufacturers in New York state. It rose to the highest level since May 2019 to 4.8, exceeding expectations. This is important because this survey takes into account the positive impact of the December phase of the U.S-China trade agreement and positions NY state manufacturers for a rosier outlook heading into 2020.

The January Philadelphia Fed survey catapulted higher as well.

The monthly survey of 125 manufacturing chief executive officers reached its highest level since May 2019, advancing 14.6 points from 2.4 to 17. It completely trounced Bloomberg estimates.

The phase one U.S.-China trade deal will be a catalyst in helping ignite further recovery in the Philadelphia manufacturing sector. Bloomberg put it this way, “Within the details of the Philadelphia survey, the message was again one of vigor with new orders, employment and shipments all showing strength.”

Where upcoming economic releases are concerned, there will be three major releases.

On Wednesday, January 22, December’s existing home sales will post at 10 am. On Thursday, January 23, December leading index will post at 10 am. On Friday, January 24, January preliminary reading for market manufacturing PMI will post at 9:45 am.

For my innovation story of the week, in our recent Profits Unlimited weekly webcast, Paul and I had a lively discussion addressing a subscriber’s question about the idea of implanting microchips in our hands for faster ways of unlocking things like our doors or our cars. I may have a new solution that won’t require microchipping our bodies at all.

Introducing the Everykey. Everykey is a Bluetooth device that replaces our keys and passwords using military-grade security. Everykey unlocks your phone, laptop, tablet, house door, car door and other access-controlled devices when you are nearby and then locks them back when you walk away.

Everykey also generates secure passwords for your website accounts that automatically logs in when you visit a website. If you happen to lose your Everykey, you can remotely freeze it so no one can use it. If it’s lost or stolen, you can freeze it in the app or by calling the company. Everykey is positioning itself as an alternative to microchipping.

America 2.0 Update

The Dow Jones Industrial Average locked in a milestone. It closed above 29,000 for the first time this past Wednesday.

As this chart shows, the blue-chip index took about two months to take the 2.6% trip from 28,000 to this milestone. That’s the shortest amount of time since it jumped from 25,000 to 26,000 in early 2018.

Per Paul’s Dow prediction, it doesn’t stop there. As this forecast chart shows, Paul is predicting the Dow will soar to 100,000 spurred by Bold Profits megatrends covering America 2.0 and the Fourth Industrial Revolution.

Recent news underpinning this forecast comes from the Federal Reserve’s flow of funding report and HousingWire.

It shows the U.S. home values have risen to a record $29.2 trillion.

Moreover, housing foreclosure filings fell to a record low in 2019. Todd Teta, Chief Product Officer at ATTOM Data Solutions, says, “The continued decline in distressed properties is one of the many signs pointing to a much-improved housing market compared to the bad ol’ days of the Great Recession.”

America 2.0 is an astonishing mega trends of mega trends. There are once-in-a-lifetime opportunities to make generational wealth, and people are scared out of their minds.

We are positive about the future.

Nothing goes up in a perfect straight line. There are always ups and downs. Sometimes there are periods where markets panic and people want to be in cash.

This year will be no different. There will come a time where once again, investors panic. But that’s not always the right move. For example, people who sold in 2018 and early 2019 are on the outside looking in. They are waiting for the next market correction. Meanwhile, every day the market keeps rising.

That will eventually lead them to fear of missing the big profits and oftentimes they’ll invest again when stocks reach their peak.

America 2.0 will change everything.

I can tell you I read the Wall Street Journal, we check all kinds of news sources and no one is telling you about this incredibly important event that is happening right now. I fear if you wait around for it to be on the front page of whatever you follow, you will have missed out on the vast majority of the gains.

Regards,

Paul Mampilly

Editor, Profits Unlimited

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goldira01 · 4 years

Link

Too far, too fast?

HA!

The bad news media is always trying to find something to be fearful about.

First, it was recession fears, then the U.S.–China trade war and now they’re trying to say that the market is doing too well?

The truth is this bull market is the best we’ve seen in years, and it’s going to keep raging on. In fact, I think this is just the beginning…

For the first time ever, the Dow Jones Industrial Average just hit 29,000 ushering in a new era of bullish investors.

I predict that the Dow will soon reach 100,000 as the Fourth Industrial Revolution pushes forward.

Check out this week’s Market Talk, and find out why the best is yet to come.

[embedded content]

The next chart is all about the Empire State Manufacturing survey.

The January Philadelphia Fed survey catapulted higher as well.

The monthly survey of 125 manufacturing chief executive officers reached its highest level since May 2019, advancing 14.6 points from 2.4 to 17. It completely trounced Bloomberg estimates.

Where upcoming economic releases are concerned, there will be three major releases.

America 2.0 Update

The Dow Jones Industrial Average locked in a milestone. It closed above 29,000 for the first time this past Wednesday.

Recent news underpinning this forecast comes from the Federal Reserve’s flow of funding report and HousingWire.

It shows the U.S. home values have risen to a record $29.2 trillion.

America 2.0 is an astonishing mega trends of mega trends. There are once-in-a-lifetime opportunities to make generational wealth, and people are scared out of their minds.

We are positive about the future.

Nothing goes up in a perfect straight line. There are always ups and downs. Sometimes there are periods where markets panic and people want to be in cash.

That will eventually lead them to fear of missing the big profits and oftentimes they’ll invest again when stocks reach their peak.

America 2.0 will change everything.

Regards,

Paul Mampilly

Editor, Profits Unlimited

#Timor Invest

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celtfather · 4 years

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Getting Things Done | Celtfather Monthly: December 2019

Greetings Gunn Runner

It’s hard to believe we’re entering the final month of the year. Where has the time gone? What will next year bring?

I suppose it is time to start planning for 2020. It’s time to settle on the next CDs. Time to review all that I have accomplished this year. And it’s time to decide what changes to make.

I don’t ever remember doing that when I was younger. I focused on creating. I never understood how important it was to truly review my successes and failures. I’ve been doing it for a decade or so. But I still felt like I was flying by the seat of my pants.

I am nearly done with the audiobook, Getting Things Done. I am trying to unlock all of the ideas and thoughts that are in my brain, get them down on paper, and figure out what I will do next.

What about you. What kind of future planning rituals do you do each year?

All right, let’s get on with the monthly news, starting with...

PODCASTS

The Pub Songs Podcast is doing pretty well staying on schedule. The new simplified format works for me. Hopefully, it works for you too.

I announced my new CD in November. I shared a cool way to vote, be it for the Celtic Top 20 or in general. And I encouraged listeners to remember success is best measured by how much you help others.

I have two episodes planned for December. Both have Christmas names. But I haven’t solidified the themes yet.

Stories from the Road is successfully coming out twice a week. I feel eventually I’m gonna get behind. That seems like a LOT of content. But so far, I’m ahead. And I have lots to talk about in the run up to the Selcouth Kickstarter.

Irish & Celtic Music Podcast is doing fantastic as usual. I have so much feedback. I did a two hour special to highlight all the feedback I missed over the past couple years.

I’m ending the Year of the Celtic Woman on that show. However, I decided I will not stop my quarterly Celtic women episodes. I feel that’s important. So it will be a regular part of the content that I release into the future.

The first episode of the Celtic Christmas Podcast is now online. And I put it into the hands of listeners as to whether there will be more than one.

That’s because I started a Patreon page for the podcast. You see, I’ve been losing money with the Celtic Christmas podcast for as long as it’s been running. And I was OK with that. It was sort of like my gift for the holiday.

The trouble is I spend a lot of time and mental effort to create and release episodes, especially in December. That takes me away from things that I should be doing. Ultimately, it was not a smart marketing move to run that podcast, even if it made me happy.

And so in comes patreon once again. I started a new fundraiser for the show to help pay for the production and my time producing the show. Patrons sponsored the first episode of the season. If we hit our next goal, then we will get either one or two more episodes this year. Depends on when or if the next milestone is hit.

There is a new episode of In the ‘Verse with Mikey Mason. We discuss themes from the episode, "Out of Gas". It has one of my new favorite songs to sing. That's a song called "Breathing".

The next one will tackle the episode "Ariel". We are also going to try to get back onto a monthly schedule. So this episode will come out on December 1.

8:04 - VIDEOS

Season 4 of Coffee with the Celtfather comes to close on December 11. The show did does not have a huge number of viewers. But it seems a favorite nevertheless. There's a steady stream of 15-20 people watching each week. So I’m going to run it for at least one more season, restarting in January.

The show will continue at 10:30 AM Eastern on Wednesday. However, It will be exclusively available on Facebook.

I tried a web service that allowed me to broadcast on Facebook, YouTube, and Twitter. I was hoping that would increase my reach, which would also mean more tips or more patrons signing up in the Gunn Runners Club. It didn't make an impact sadly, at least not enough to really justify paying $20 a month.

It was a good test nevertheless. I learned that Facebook is a good busking platform. And YouTube is probably better for video singles. So next season, I might try release one video every week or two and make them line up with the coffee show.

Oh! And Patreon Heroes get the full audio recordings of the coffee show. I also record a couple extra songs for that audio. I will continue to do that next season. But I’m not sure if anyone enjoys that. The feedback has been limited. So if you like it or if you don't bother listening, especially if you don't listen, let me know. That will help decide if I should keep it going.

10:05 - MERCH

Selcouth is the name of my next album. I’m planning a kickstarter for January. The CD features my uniquely strange yet marvelous mode of music. You will enjoy many of the songs that I have played but not released over the past year.

There will be several Firefly songs, some traditional Irish songs and tunes, some comedic songs, some sci-fi and fantasy and cats, and some uniquely Marc Gunn songs. This is the mixed bag that I promised myself for a long time.

I will have more details coming on future podcasts and definitely in January.

I skipped the Black Friday sales this year. Even though I have a bunch of new products in my store at magerecords.com. I also have some great special offers. Visit my home page for details.

I also have THREE NEW SINGLES that you can look for in the days to come.

The first is the Brobdingnagian Bards' "The Last Jedi Drinking Song". That comes out on December 13. Just in time for the release of the last Star Wars episode.

The second is "Slainte Mhaith Christmas". Basically, I re-recorded my song "Slainte Mhaith" and gave it a Christmas twist when I realized it could easily work for that. I don't have a release date yet. But it'll be ASAP.

The last one was an even more last minute Christmas release. That is "Hero of Christmas". This is one of the songs that Mikey Mason and I wrote last year for our Blue Sun Holiday Tour. It's a parody of "Hero of Canton" all about Santa Claus. Again, I don't have a release date for that. I'm gonna aim for December 15th. But I should've released these two songs sooner. Oh well...

TRAVEL

I still have space for my Celtic Invasion of Venice. You can listen to the Celtic Invasion Vacations itinerary. To find out how amazing this trip will be. Email me if you have questions.

13:00 - SHOWS PLANNED FOR NOVEMBER

Dec 12: Public YouTube Show Dec 14: Tucker Brewing Company, Tucker GA

Jan 10-12: GaFilk, Atlanta, GA (not a guest) Jan 24: Interstellar Ginger Beer & Exploration Co, Alabaster, AL Jan 25: Maggie McGuinness Pub, Huntsville, AL Mar 20-22: Cleveland ConCoction, Cleveland, OH May 14-17: California Autoharp Gathering, Dunlap, CA Sep 30-Oct 4: ALEP 5, Shakerstown, KY

Dec 4 & 11, Weds 10:30 AM EDT: Coffee with The Celtfather, Facebook, YouTube

14:20 - STATS

Mailing list subscribers = 1077 is up from 1015

YouTube Subscribers = 4324 is up 39 from 4285 YouTube Watch Time = 27.1 is up from 26.3 YouTube Views = 11.6K is up from 9.4K

Facebook Likes = 3646 is up from 3642 FB Page Views = 434 is down from 481 FB Reach = 5684 is down from 5808 FB Video Views = 1883 is down from 3386

Spotify Latest Single Stats: "When She Held Me in Her Arms": 661 is up from 647 Spotify followers: 1400 is up from 1375 # Number of listens on Spotify: 4237 is up from 2053 Most-popular songs on Spotify: Christmas in the Shire (1.4K), The Widow and the Devil (1.3K), Frosty the Irish Snowman (1.2K), Jingle Bells (707), Celtic Christmas Elf (451), Scottish King of Christmas (400)

Top Irish & Celtic Music: 416 is up from 398 Fun Christmas Songs for Kids & Families: 1573 is up from 1433 (already more than 1539 in February) Firefly Drinking Songs: 99 Joyful Celtic Christmas Music: 58 Christmas Drinking Songs: 24

Patreon Subscribers: 158 is the same Patreon Monthly Income: $968 is up from $962

Thanks as always for supporting my music. Remember. You can help me create and release more music. Join the Gunn Runners Club to step behind-the-scenes with bonus podcasts, new music, videos, and live concerts. Slainte!

#CFMonthly

Check out this episode!

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thegloober · 6 years

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7 Ways To Increase Your Organic Facebook Reach

You worked hard for your organic audience on Facebook.

But with Facebook’s latest algorithm change prioritizing ‘meaningful engagement’ over all else, you feel like the rug has been pulled out from under you. Is this the time to cut your losses and head back to MySpace? Hardly.

With 2.23 billion monthly active Facebook users, there remains a huge available audience. They may feel tantalizingly beyond your fingertips without paid advertising, but with the right strategies, you can still maintain and increase your organic reach.

Without question, the algorithm change is making it hard for Business Pages to get content seen. However, if you manage to make the algorithm work for you, there will be less competition and more opportunities as a result.

An algorithm-friendly Facebook marketing strategy is required to ensure your content gets the screen time it needs going forward.

Before you can start on your journey back from the social wilderness though, you will need to know what you are up against.

What is the algorithm update?

In January of 2018, Facebook’s News Feed algorithm pivoted. Facebook made clear to marketers and businesses that they would face a renewed challenge to remain visible on News Feeds.

While Facebook has implemented a number of News Feed changes over the years, the magnitude of the most recent one was made clear in an open and transparent statement from Mark Zuckerberg.

In his own words:

“We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other…

We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups. As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

No More Engagement Parties

Facebook previously used signals like the number of people who reacted, commented or shared a post to determine where that post appeared in the News Feed.

With this algorithm update, they have added further requirements making it more challenging for businesses to appear organically. In addition to pushing posts from friends and family, they will also predict which posts they believe will create interactions between users. Seeking back-and-forth conversations, and posts people are genuinely reacting to is the new normal.

The delineation between active interactions (commenting and sharing) and passive interactions (likes and click-throughs) is now clear.

In preferring posts from friends and family over public content, and prioritizing posts that spark conversations and meaningful interactions, a digital line has been drawn in the sand.

A Major Change

Apart from sending marketers and businesses to the dictionary to define ‘meaningful interactions’ this change has caused organic engagement metrics to nosedive.

As meaningful interactions involve the connection between people, discussions that are robust and organic, and a promotion of togetherness and community, this makes sense.

Would you rather see the latest picture of your sister’s new pug? His name is Charlie, and he has got a red bandana that he loves to wear…

Your sister’s pug, Charlie.

Or an update from a business page you don’t remember following, announcing their latest range of products you are not interested in?

A cynical person may suggest the algorithm change represents a desire to drive advertising revenue. But I am far too busy enjoying the latest photo of Charlie the pug eating a slice of birthday cake to get dragged into that conversation.

Regardless of the reasons behind the algorithm update, the days of chronological feeds and easily attained organic reach are gone.

We can all lament the loss of simpler times, but there is work to be done if you want your business to stay visible. As we power through 2018, it is a case of getting what you are given.

But this comes with a caveat.

Despite the shift towards a family and friends-first feed, the overriding metric of ‘engagement’ still plays a major part in News Feed position. This metric must now be the focal point that marketers and businesses must tailor their Facebook strategies to meet.

It is stating the obvious to say that previous Facebook content strategies will struggle to have an impact in the wake of these changes; this struggle has already been noted. Facebook has acknowledged the difficulties brought on by the latest algorithm change, admitting that Business Pages may see their “reach, video watch time, and referral traffic decrease.”

For businesses who manage to increase their levels of engagement, the rewards of authentic exposure and targeted interest are up for grabs. For pages producing content that is derivative, lacking in video content, without analytics, relying on engagement baiting, or simply failing to compel people to interact, obscurity awaits.

While any algorithm change can feel like the end of the world, there is hope for those who are willing to change. Consider the following 7 strategies to ensure your change works with Facebook’s algorithm update and not against it.

1). Start Producing Video Content

Facebook’s own research has shown that video content drives higher engagement and interaction in comparison to all other content types. Videos can help to increase your organic reach by keeping eyes firmly glued to your page and promoting discussions as a result.

Video content can be driven by a range of underlying goals, like:

Thought leadership

Company culture

Product demos

Entertainment

Educational

Testimonials

Company values

Dove has shown the power of creating video content that is authentic and honest while tying these to their broader company values at the same time. According to a recent study by the Harvard Business Review, customers who are ‘fully connected’ emotionally to a brand tend to spend twice as much on average compared to customers who identify as ‘highly satisfied’.

Dove’s #ChooseBeautiful campaign was built around an emotional connection for just that reason.

In the video below, women were given the choice of walking through a door marked ‘average’ or a door marked ‘beautiful’.

[embedded content]

With no Dove products on show, the video focuses on the company’s desire to help and empower women. This focus fosters a deeper connection with the brand and is a prime example of video content that connects with consumers.

Regardless of your chosen video content tone and style, keep these tips in mind for your next Facebook video campaign:

Use captions – 85% of Facebook videos are watched without sound due to default settings so include clear and self-explanatory visual cues. Adding captions makes for a simple user experience and ensures your message is received.

Front load your content – The first seconds of your video are the most valuable. By delivering your most important messages first, you will grab attention and compel people to stay watching.

Be open to change – There are many variables at play when creating Facebook video content. The length of your content, subject matter, video production tools, copy, tone, the list goes on. Being open to change will allow you to find what works best for you.

Despite the importance of video, it is not necessary to invest entire marketing budgets to create high-quality video content.

SEMrush does an excellent job on their Facebook page, turning what was a 10-year birthday milestone into a cross-section of informative video content that captures company values, testimonials, and entertainment.

SemRush Facebook Video Content

There is a range of ways to create compelling video content without breaking the bank. Facebook Live represents a prime example of affordable and authentic video content.

Mark Zuckerberg reinforced the value of live video in his recent statement in saying that, “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.”

As Facebook Live hit its two year anniversary in April of 2018, the average number of daily Facebook Live videos has doubled year on year. On top of this, live videos are watched for three times as long as pre-recorded videos, allowing consumers to engage with your products and services in real time.

You can use Facebook Live to promote upcoming events, capture behind the scenes moments, convey valuable authenticity, and humanize your brand in an informal way.

When you create a Facebook Live video, you pull back the curtain to show the human side of your business, and that is highly valuable. In addition, with Facebook Live videos producing notifications to alert your followers on the fly, you will be able to stand out the moment you begin streaming.

You can also use Facebook live to help convince potential customers to invest in your products and services.

Tough Mudder is a prime example of a business who has used Facebook Live to allay the fears of undecided consumers and drive interest. They anticipated the uncertainty of what to expect during Tough Mudder as a prime obstacle to people signing up.

To counter this, they produced a live video of a Tough Mudder coach leading participants through a training course. By showing potential participants what to expect they were able to reduce nerves and push people to sign up, while simultaneously driving the excitement in those who were already onboard.

With 53 thousand views to date, their Facebook live video represents a creative way to both drive interest and encourage participation.

2). Create Natural Discussions

If people start conversations by commenting on your posts, you will be working within Facebook’s News Feed algorithm. It can be a challenge to get people talking though. As a starting point to get the conversation moving, focus on asking stimulating questions. Make sure your content and the accompanying question is unique and compelling.

If you are asking the same questions as everyone else, you can’t expect people to feel driven to engage with you. With each post, ask yourself what new angle you can bring to your chosen topic.

Creating a natural discussion about topics relating to your brand is a great way to use the Facebook algorithm changes to your advantage. The key word is ‘natural’.

It is no longer enough to create ‘engagement bait’ style content anymore. This type of post is openly asking for tags, comments or likes, previously encouraged engagement.

They will now be actively demoted under the new algorithm, with such engagement deemed ‘not meaningful enough’.

Engagement baiting posts like these will no longer be effective.

Engagement bait content still appears from time to time, but it will not have longevity, so you are better off avoiding it.

Consider for a moment that you do manage to cut through Facebook’s algorithm and appear on the news feeds of your followers by spamming engagement, you run the risk of leaving a sour taste in the mouth of your desired customers who are too savvy to fall for obvious marketing hacks.

Ultimately, while Facebook’s algorithm changes may feel like punishments initially, they are actually opportunities.

Businesses able to generate natural conversations around mutual interests aren’t gaming the system. They are doing what Facebook asks of brands and marketers in 2018 and beyond – humanizing themselves and creating meaningful interactions.

Facebook encourages pages to create content that provokes discussion, as long as that content is creatively presented. Content with the goal of stirring heated debate, controversy or shock should be avoided.

All engagement is not created equally.

A landslide of attention may well be the wrong type of attention when brands look to jump on the latest hot topic or ‘fake news’ story in an attempt to boost their visibility. Treading lightly is a virtue when the alternative option is the alienation and aggravation of your audience.

Don’t disregard the power of direct action either. A simple ‘please like and share’ can work wonders.

Facebook allows people to see more posts from businesses they follow by selecting ‘See First’ in News Feed preferences. So encourage your most loyal followers to become even more engaged.

The more you can get people talking, the greater your chances of appearing organically.

Invite your loyal followers to hit the ‘See First’ option.

3). Encourage Your Employees to Promote Your Business

There is no secret formula to help you succeed with the latest algorithm changes. Facebook has been transparent in demanding content that engages with your followers; this is key if you want to appear regularly on their feeds.

While you should always look to grow your audience using people not associated with your company; using your employees to help you widen your organic reach is a simple step worth exploring. With Facebook prioritizing content from friends and family over business pages, encouraging your employees to become your advocates can help attract more eyes to your content.

Your Business Page is already limited by the number of followers you have. Adding the recent algorithm changes, the number of people who will organically be exposed to your content shrinks further. Using your employees to share your content on their personal Facebook networks supercharges your exposure.

With recent studies showing that posts from friends and family are 16 times more likely to be read than posts by brands, this simple step can reap great rewards.

You can facilitate your employee’s success by creating content calendars for them, as well as motivating them to share. With employees able to demonstrate thought leadership, build their personal brands, and drive more leads and revenue for the company, they stand to benefit as much as you do.

4). Post Fewer Links But More Photos and Multimedia

Facebook’s goal is to keep users on Facebook.

“Facebook generally tends to frown upon and lower the average visibility and ability of content to reach its audience on Facebook if it includes an external link.”

— – Rand Fishkin, co-founder of Moz and SEO expert

Posting links alone won’t get you blacklisted. But along with the knowledge that your organic reach will suffer, link spamming also speaks to the user experience you provide to your followers. By keeping your feed fresh with a mixture of content you will be adhering to Facebook’s preferences and algorithm.

You will also be creating a welcoming and engaging environment for your followers who will enjoy the mixture of content you offer.

That is a win-win.

As visual content creates 87% more engagement, each post should be accompanied with a visual.

There is a range of free tools available including Canva, Stencil, and Design Bold, so it has never been easier to become your own graphic designer and create some much-needed eye candy.

Once you have added your visual flair and posted your content, give praise where praise is due by shouting out other pages that have contributed to your findings or have helped your post in some way. Not only is this a digital courtesy, but you will be increasing your reach by tapping into their audience too. It is not enough to get shares alone; you need to encourage people to engage with your post.

While it may sound obvious, by creating content that people actually enjoy you will be optimizing your content for organic success.

5). Use Facebook Audience Optimization

With the margin of error so small, it is no longer an option to throw up content and hope for the best. Instead, the goal is to drive as much interaction as possible from single posts. Untargeted mass posting has been replaced by selective posting.

This means targeting each post to a specific audience, which is possible whether you have sponsored your post or not. Through targeted posting, you will increase your chances of driving engagement among the people who are most likely to find it useful.

Log in to your Facebook Page and click on settings in the top right-hand corner of your dashboard screen. Select ‘General’ settings on the left-hand table and click ‘Edit’ to the right of the ‘Audience Optimization for Posts’ option.

Audience optimization allows you to target a niche demographic.

Select the checkbox to allow you to select a preferred audience and hit save changes.

Now you can use Facebook’s targeting feature. When you compose a new post, you will have the option of filtering your audience.

You can add up to 16 interest tags to target people whose interests align with your posts. You can also restrict the visibility of your post based on audience age, location, language, and gender.

If your audience falls outside these parameters, the post won’t be visible to them.

Filter your target audience to maximize your organic engagement.

When you are finished filtering your audience, click ‘Save’ and finish publishing your post.

By using your Facebook Insights to see which posts were successful and which were not, you will be able to fine-tune your targeting strategy going forward. You are often better off targeting a small section of your followers to receive higher engagement, rather than targeting your entire follower count and thinking higher engagement will come from your wider target audience. While it may feel counterintuitive, reaching out to a smaller but targeted audience can be a smarter decision compared to posting to your largest audience possible.

With the expectation to post between 1 and 2 times per day according to the latest statistics from Hubspot, there is pressure on brands and marketers to strike a balance between originality and consistency.

Treading This Fine Line is Undoubtedly a Challenge.

Repeat posting of the same content and a failure to post are both a disservice to your business. You can solve this problem by reposting your content with new and original descriptions each time; this will help you to avoid becoming stale and exposes your content to a broader audience.

If you have used a quote the first time, consider using a question the second time, or a statistic to reinforce your message the third time. Another creative angle to attack this problem is to repurpose your content.

The broad content types include:

Images

Text

Video

Other people’s content

Blog posts

Podcasts

These can then be broken down further, for example.

Images: Tips, quotes, infographics, humor, behind the scenes.

Text: Questions, quotes, tips, testimonials, fill in the blanks.

Video: Testimonials, educational, promotional, stories.

Other people’s content: Videos, images, blog posts, news or current events.

As this shows, the rabbit hole of possible content runs deep.

Use this creative spectrum to turn your latest market research into a vibrant graphic using Canva or Adobe Spark. Remember, your Facebook posts are not about you; they are about your audience, what they are interested in, and what they would find valuable.

Whatever the size and scope of your business, high quality and well-researched content should be the beating heart of your Facebook marketing strategy. Everything else falls into place after that.

6). Create a Facebook Group

To address the elephant in the room, a Business Page won’t become a goldmine of engagement, organic traffic, and leads. Not without a financial investment.

In Facebook’s own words, “Like TV, search, newspapers, radio and virtually every other marketing platform, Facebook is far more effective when businesses use paid media to help meet their goals. Your business won’t always appear on the first page of a search result unless you’re paying to be part of that space.”

The stark reality of this statement is displayed in the fall of organic reach over the previous 6 years. Between February 2012 and March 2014, organic reach fell from 16% to 6.5%.

The decline of organic reach from 2012-2014

With the steady decline in Facebook page reach, with estimates placing this figure as low as 2%, the era of the bustling organic Business Page may well be over. Rather than abandon your Business Page as a monument to the past, consider pivoting your strategy to include a Facebook Group for your business.

In Facebook’s own press release, Adam Mosseri specifically brought up Facebook Groups. “In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events.”

A Facebook Group fits Facebook’s meaningful engagement vision as they are typically formed around shared interests and create natural discussions. Here are some of the top results when searching for ‘Social Media Marketing’ groups on Facebook.

These groups would naturally provide fertile ground for organic discussion on the topic of Social Media Marketing.

Facebook Groups create a community of like-minded followers.

In the same way that SEO connects search queries with interest, with the opt-in nature of a Facebook Group you have already solved the problem of finding people with a tangible interest in your business.

When managed correctly, a Business Group can create a micro-community of highly engaged users who are both advocates for, and potential customers of, your business.

Use your own Facebook Group to:

Fuel Personal Engagement

In 2018, likes and comments have the same desirable traits as water in the Mad Max universe. The majority of people won’t want to engage in a discussion on your Business Facebook Page. That is assuming they are even aware of your posts.

A private group setting makes it much easier for people to interact. With an environment that is full of like-minded individuals, and with less public scrutiny, it is easier to grow a conversation.

It may come as a surprise, but the difference between a company logo and your (no doubt) handsome face is stark. People want to engage with you, the person, not you, the business. A Facebook Group provides the perfect setting for them to do so.

Create Compelling CTAs

You can use a pinned post to attract attention to your most compelling content; this is an ideal place to leave a powerful CTA, offer, incentive, or the like. Consider an invitation to join your mailing list or newsletter, with the value you are offering to your group members building on the interest that led them to your group in the first place.

Remaining value-focused will help you to attract leads.

Receive Valuable Feedback

Facebook Groups allow you to poll your group members, giving you valuable feedback that can help shape your marketing efforts; this may take the form of product design and reviews, price points, customer experiences, industry preferences, and so on.

Such information will typically come unfiltered and raw, with the niche nature of your Facebook Group ensuring your feedback is targeted and without distraction.

Broadcast Upcoming Offers

Creating a Facebook Group is a long-term strategy. While the ability to get opinions, ask questions, and develop a community of like-minded individuals is all beneficial; doing so are a means to an end.

Once you have created a highly targeted audience, you will be able to introduce offers when the time is right. With conversion goals in your future, your efforts should continue to foster engagement in your Facebook Group.

Build Trust

All uses of your Facebook Group share one vital element – trust. Without trust, you won’t have an engaged group, tour CTAs will not be effective, your polls will not receive feedback, and the offers you announce will not be successful.

Trust comes through providing value.

Share your experiences without asking for anything in return. Answer questions openly and honestly. Look to solve the problems of your new community to build a bond between your followers and yourself.

Particularly valuable for brands looking to establish a foothold in the wake of Facebook’s algorithm change, Facebook Groups offer the chance to problem solve, educate, workshop, acquire market research, and generate leads at the same time.

7). Time Your Content to Perfection

Posting when your followers are online will maximize your chances of them seeing it. Unfortunately, there is no single way to identify this perfect time. Your core demographic may be online at midday, or midnight!

To see when your followers are most active you can use your engagement data in Facebook Insights.

Facebook Insights offers valuable engagement analytics.

Click ‘Posts’ to see a breakdown of each post, including:

Time posted

Content type

Privacy settings

Your reach (split between organic and paid)

Your engagement (split between post clicks and reactions, comments, and shares)

By tracking your content over time to find the top performing posts you can establish a base level of engagement. If you see a trend across content type and time that is seeing higher engagement, you can use this knowledge to pursue more interactions.

Knowing the right time to post and the right content to post should frame your strategy going forward. With Facebook’s algorithm prioritizing engagement, timing your posts to appear in front of an active audience is now vital. Once you have used Facebook Insights to determine what works for you, create a content calendar to remain consistent.

While there is a range of studies available recommending the ‘best times’ to post on Facebook, these should not be considered gospel.

Facebook posting best practice guidelines.

Instead, use these as starting points for your own testing. Your Facebook Insights data will become your new best friend, so use the results to determine a posting schedule that works best for you.

Conclusion

While the latest algorithm changes have rocked the foundations for many businesses and marketers, they do not exist in a vacuum. The importance of creating content that compels engagement has long been building, with this latest push a continuation of that desire.

Marketers and businesses who understood the inherent value of connecting with an audience beyond a superficial level will now be a step ahead of the competition. Those who previously relied on surface level engagement would do well to remember the expression, ‘fans are vanity, sales are sanity’.

In the wake of Facebook’s latest algorithm changes, the ability to draw authentic engagement from the former will inevitably lead to the latter.

Source: https://bloghyped.com/7-ways-to-increase-your-organic-facebook-reach/

0 notes

icechuksblog · 7 years

Quote

Raheem Sterling came on to score an 82nd-minute equaliser as 10-man Manchester City rescued a 1-1 draw against Everton in their opening Premier League home game on Monday.Wayne Rooney put Everton ahead with his 200th Premier League goal before City home debutant Kyle Walker was contentiously shown a second yellow card following a collision with Dominic Calvert-Lewin.Sterling, a half-time substitute, rewarded heavy City pressure by slamming in a late equaliser and Everton also finished with 10 men after Morgan Schneiderlin, too, was given a debatable second caution.City preserved their record of never having lost their first home Premier League game, but the main upshot was that Manchester United, Huddersfield Town and West Bromwich Albion now boast the only 100 percent records in the league.While City manager Pep Guardiola was unable to avenge the 4-0 defeat masterminded by his old Barcelona team-mate Ronald Koeman in January’s meeting between the teams, his side’s spirit will have pleased him.For Everton manager Koeman, who gave a second-half debut to record £45 million ($57.9 million, 49.3 million euros) recruit Gylfi Sigurdsson, this was a sign that his side could now be genuine contenders for a Champions League place.City made one change from their 2-0 win at Brighton and Hove Albion, Leroy Sane replacing Danilo at left wing-back, and with Everton content to sit back and absorb pressure, the hosts took the game to them.Everton goalkeeper Jordan Pickford was obliged to parry a rasping Nicolas Otamendi drive and Sergio Aguero teed up David Silva to crash a low shot against the left-hand post.But the pace of Calvert-Lewin made Everton a constant threat on the break and shortly after Silva had rattled the woodwork, they went ahead in the 35th minute.– Rooney milestone –Sane’s under-hit pass let in Calvert-Lewin and he skipped past Fernandinho before crossing for Rooney, who stroked the ball between Ederson’s legs before provocatively cupping his ears in celebration.Rooney, jeered throughout due to his Manchester United connections, becomes the second player to score 200 goals in the post-1992 Premier League era after Alan Shearer, who netted 260 for Blackburn Rovers and Newcastle United.It was a sucker-punch for City and worse was to come when Walker, who had just been booked for sliding in on Leighton Baines, was questionably shown a second yellow card by referee Robert Madley for backing into Calvert-Lewin.Guardiola introduced Sterling in place of Gabriel Jesus at half-time and the former Liverpool man led the charge for an equaliser.He twice shot over the bar, the second time from an excellent position, but after fellow substitute Danilo had been denied by Pickford, he netted the leveller.Everton right-back Mason Holgate was unable to get decent purchase on a headed clearance from Danilo’s cross and the ball fell kindly for Sterling to lash an emphatic volley into the bottom-left corner from 15 yards.In the last act of a frenetic game, Schneiderlin was harshly shown a second yellow card after sliding in on Aguero.The French midfielder showed his displeasure with Aguero’s theatrical reaction by wagging his finger in his face as he went off.AFP

http://icechuks2.blogspot.com/2017/08/ibsports-everton-hold-man-city-to-1-1.html

#http://icechuks2.blogspot.com/2017/08/ibsports-everton-hold-man-city-to-1-1.html IBsports: Everton

0 notes

steampunkfan · 7 years

Text

EOFire’s January 2017 Income Report

January 2017 Income At-A-Glance

Gross Income for January: $182,662

Total Expenses for January: $66,235

Total Net Profit for January: $116,427

Difference b/t January & December: -$28,671

Why We Publish An Income Report

This monthly income report is created for you, Fire Nation!

By documenting the struggles we encounter and the successes we celebrate as entrepreneurs every single month, we’re able to provide you with support – and a single resource – where we share what’s working, what’s not, and what’s possible.

There’s a lot of hard work that goes into learning and growing as an entrepreneur, especially when you’re just starting out. The most important part of the equation is that you’re able to pass on what you learn to others through teaching, which is what we aim to do here at EOFire.

Let’s IGNITE!

CPA On Fire’s Monthly Tax Tip

What’s up Fire Nation, my name is Josh Bauerle. I’m a CPA and the Founder of CPA On Fire, where we specialize in working with entrepreneurs to minimize their tax liability while keeping them in line with the ever-changing tax laws.

I’ve been working with EOFire for years now, and John and Kate have included me in these monthly income reports with unlimited access to all their accounts so I can verify that what they report here is complete and accurate.

And because they believe in delivering an insane amount of value to you, my job doesn’t stop at the verification level; I’ll also be providing tax and accounting tips to you along the way!

Josh’s January Tax Tip: Prep for Filing Your Taxes

My inbox is overflowing, my calendar is full, and my dreams are filled with income statements, balance sheets, W2’s and 1099’s.

There’s only one explanation… It’s tax season!

And while I know studies have shown that CPA’s are the only professionals people fear seeing more than dentists, it doesn’t have to be that way.

So this month, as we head into the heart of tax season, I’m going to give you some tips to make sure you have everything in order and ready for your annual tax filings.

1. Record Your Entire Gross Income

It doesn’t matter if some of the income you received went straight to another person or business as an affiliate payment.

It doesn’t even matter if you never actually saw the income yourself, because your merchant or third party seller took their fees before handing over your share.

You still have to include ALL of the income made from your sales of products or services.

You can then deduct those fees or affiliate payments out as separate expenses. It may not seem like a huge deal since the end result is the same, but it is.

Not claiming your full gross income is actually the #1 reason people are audited, so in order to make sure you avoid this, double check your gross income number against the 1099’s you receive from merchants and clients/customers.

2. Categorize Your Expenses

The #1 mistake I see businesses make with their accounting records is assuming they can just record all of their expenses as one lump sum number, like they do with their income.

It makes sense in theory; your income is reported as one lump sum, why shouldn’t your expenses be?

Unfortunately the IRS is going to make things a little more difficult here. They don’t just want to know how much money you spent, they want to know how you spent it.

In order to show them this, you’ll have to take all of your expenses throughout the year, separate them into various categories (think office expenses, advertising, travel, affiliate payments, contractors, etc) and then total them for the year.

3. Make Sure You Collect and Give Your Tax Preparer All Tax Documents

You may have recorded 100% of your gross income as we described here in tip #1, but if you don’t report a 1099 you received, even though the income from it is recorded in your gross income, the IRS will assume you didn’t report the income and send you a nice love letter.

You need to make sure you collect and give your tax preparer all 1099’s, W2’s, 1098’s, and any other official tax document you receive. Sometimes simply reporting the numbers isn’t enough – there are a few items that actually require the tax form they come on.

Your safest bet here is to talk with a professional tax preparer who can guide you through exactly what tax documents they do and do not need.

I know tax season can be scary.

I know preparing your numbers and documents can be a pain (especially if you didn’t prepare during the year).

But the 3 steps outlined above are not only crucial for filing your taxes, they are things you should be doing all year round to monitor the health of your business. Remember: you can’t improve what you aren’t monitoring.

Here’s to hoping you all made so much money in 2016 that you have a nice, fat tax bill come tax time. Remember, a high tax bill is a problem only the successful have to deal with!

As always, please feel free to contact me if you’d like to discuss what would be best for YOUR business. I LOVE chatting with Fire Nation!

*Bonus* If you haven’t checked out Josh’s FREE course on business entities yet, you can get it here!

Our Legal Advisor’s Monthly Tax Tip

David’s January Legal Tip: Rules for Using Images Online

Whether your business has a website, a social media presence, or both, at some point you’re going to want to use images.

But what are the actual rules around using images online?

I put together several True or False questions below to help you determine whether you’re in the clear, or you should do a little more research before posting that image.

True or False: If I Find It Online, It’s Free to Use

False! You can find images online all over the place – Google Images, Instagram, your competitor’s websites, you name it.

Those are not free to use.

In most cases, those images will be protected under the copyright law of the U.S. or another country. “Copyright” can be understood simply to mean “you can’t use it without permission.”

Under U.S. law, you can be fined up to $150,000 for using a copyrighted image without permission. Don’t do it.

These rules apply to all kinds of images – photos, drawings, GIFs, memes, emojis… any kind of visual file.

True or False: If Everyone Else is Using an Image, I Can Use It for Free, too

False! Copyright holders don’t have to go after every infringer. You don’t want to be the unlucky one who receives a Cease and Desist letter from their law firm.

True or False: This Also Applies to Memes

True! Memes, no matter how popular, are based on someone else’s copyright. You can get in legal trouble for using a meme on your website or in your social media channels.

True or False: If I’m Not Making Money Off It, I Can Use It

False! The law applies whether or not you’re directly monetizing as a result of the image.

True or False: If I Own the Copyright, I Can Use It Wherever I Want

True! This usually applies to images that you created or that an employee created for you. If you own the image, you can use it whenever or wherever you like.

Note that I said employee – if you paid someone else to create the image, but they’re not an employee of your company, then you need a “Work For Hire Agreement” – which we can discuss on a future Income Report.

True or False: You Can Buy or License the Right to Use an Image

True! If you want to use an image, you have two options:

First, you can buy the copyright. This usually applies when the owner of the image is an individual and the image isn’t very famous or valuable.

Second, and more commonly, you can license the copyright. This means you enter into a contract where you pay for the right to use the image. This is how stock photo websites like iStock operate.

Always be careful to read the terms of the license. Sometimes your license is limited to a certain number or type of uses.

If you have any questions, contact the company to make sure you’re following the rules.

Click here for a free 3-Step Checklist from David on Using Images Online!

What Went Down In January

The Mastery Journal Launches on Kickstarter!

We’ve been prepping for The Mastery Journal launch for almost a year, which is when John first came up with the idea to create it.

There have been a few bumps along the way, but for the most part, we were able to take a TON of the knowledge and experience we gained from launching The Freedom Journal on Kickstarter and apply it directly to this launch.

Here’s a rundown of The Mastery Journal launch: pre, during and post…

Pre launch day

The Mastery Journal Project Plan

With a solid project plan mapped out in Asana, we were able to stay on task and keep track of the several moving pieces and multiple team members who all worked together to make this launch a success.

Quick note: Asana is an incredible project and task management tool that you can use to help you keep track of your own projects and tasks, along with those you’re working on with your team.

I use the FREE version of Asana, and have been for over two years. No affiliate link here – I simply think it’s the best software out there for project management.

Translate our project plan into actual accomplishments, and you’ve got our Project Timeline!

Here’s a look at some of the major milestones and tasks we accomplished leading up to the launch…

Marketing The Mastery Journal

We also decided to do a few things differently this time around leading up to launch when it came to marketing, including:

John doing all outreach himself

Enlisting The Mastery Journal Street Team

Investing in podcast advertising

It’s a bit too early to tell just how impactful these new marketing tactics will be on the campaign as a whole, but we’ll definitely keep you posted!

Launch day

As you can see from the pre-launch section, there was a lot of prep that went into launch day, so when it finally arrived we were more than ready to hit publish!

Our Launch Day Blitz

Here are a few of the main marketing pieces that went live alongside the Kickstarter campaign on January 23rd:

John & Kate’s interview on EOFire

Four separate email announcements to:

The Mastery Journal Campaign

The Mastery Journal Street Team

Fire Nation

The Freedom Journal Kickstarter backers

And we can’t forget all of the outside support we received on launch day!

Thanks to John’s outreach we were able to confirm support from over 600 of his 1,500 past guests, not to mention the podcast interviews that went live on shows like School of Greatness, $100 MBA and the Ziglar Show!

Testing out new strategies and tools

Another cool tool we’ve been able to implement this time around that wasn’t available when we launched The Freedom Journal campaign is Kickstarter Live.

Kickstarter Live allows you to hop on a live-stream video that runs directly on your Kickstarter campaign page! This allows you to give real-time updates, chat with those who are on your Kickstarter page, and also offer up some pretty sweet action-taker opportunities.

Launch day results

Launch day was incredible; we hit our funding goal – and then some – and closed out the day with well over 600 backers and over $36k pledged!

Post launch day

Our #1 tip for anyone interested in running a successful Kickstarter campaign?

Never take your foot off the gas.

Every day post-launch has looked pretty similar to launch day.

John continues to send out emails to The Freedom Journal Kickstarter backers, in addition to The Mastery Journal campaign contacts, and to Fire Nation as a whole.

The results?

Kickstarter named us a “Project We Love” within the first 3 days,

We closed out our first week with more than 1,500 backers pledging over $110,000, and

Together, we’ve partnered with Pencils of Promise again and we’ve already personally written a $10k donation check, with another $10k coming at our next pledge level! BOOM!

Our biggest lessons learned

Even though the campaign was only live for one week in January, we were able to walk away with several lessons learned (and we expect many more to be on the way).

Here are a few of those lessons:

Compare and despair: The Mastery Journal sales are not at the same level as The Freedom Journal, but the ONLY comparison we should be making is with The Mastery Journal campaign yesterday, and if we WIN that comparison, we WIN!

The #1 question we get: How is The Mastery Journal different from The Freedom Journal?

The Freedom Journal sales are WAY UP!

EOFire interviews with The Freedom Journal crew are resonating BIG TIME!

The Mastery Journal Kickstarter campaign wraps on February 24th, so we’ll have a full recap of the entire campaign in our next income report.

We’ll also be creating another massive Kickstarter post, like the one we created for The Freedom Journal, so that if you’re looking to launch your next idea on Kickstarter you’ll have a head start!

By the way, have you snagged YOUR Mastery Journal yet? There are still a few mastermind spots available for our upcoming Puerto Palooza!

Click here to learn more!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

January 2017 Income Breakdown*

Product/Service Income: $134,231

The Freedom Journal: Accomplish your #1 goal in 100 days!

Shopify: $22,934 (390 Freedom Journals & 165 Digital Packs sold!)

Amazon: $29,780 (748 Freedom Journals sold!)

Total: $52,714

Podcasters’ Paradise: The #1 Podcasting community in the world!

Recurring: $12,961 (6 annual, 181 monthly)

New members: $17,475 (64 new members)

Total: $30,436

Podcast Sponsorship Income: $44,333

Podcast Websites: $5,000 Your all-in-one podcast website peace of mind

Free Podcast Course: A free 15-day course on Podcasting Free Webinar Course: A free 10-day course on Webinars Free Goals Course: A free 8-day course on Setting & Accomplishing Goals Funnel On Fire: A free 8-day course on Creating a Funnel that Converts!

WebinarOnFire: $1,344 Learn how to Create & Present Webinars that Convert!

Skills On Fire: $132

The Fire Path: $89

Podcast Launch: Audiobook: $204 | eBook: $68

Affiliate Income: $48,431

*Affiliate links below

Resources for Entrepreneurs: $30,750

Audible: $212

BlueHost: $1,500 (Step-by-step guide and 23 WordPress tutorials)

Click Funnels: $22,701

Coaching referrals: $4,842 (email me for an introduction to a mentor for overall online business or a Podcast focused mentor!)

Disclaimer Template: $69 (legal disclaimers for your website)

Fizzle: $244

LeadPages: $1,082

Virtual Staff Finder: $100

Courses for Entrepreneurs: $15,511

Ray Higdon’s 3 Minute Expert: $6,417

Ramit Sethi: $4,989

Nick Stephenson’s First 10k Readers: $306

Nathalie Lussier’s Launch It!: $1,750

Tribe: $1,432

Bryan Harris’ 10k Subscribers: $617

Resources for Podcasters: $511

Pat Flynn’s Smart Podcast Player: $121

UDemy Podcasting Course: $50

Podcasting Press: $340

Other Resources: $1,659

Amazon Associates: $838

Other: $821

Total Gross Income in January: $182,662

Business Expenses: $63,975

Advertising: $11,124 (includes The Mastery Journal launch ads)

Affiliate Commissions (Paradise): $2,569

Accounting: $1,752 (on-boarding PR CPA)

Cost of goods sold: $5,442

Design & Branding: $2,180

Legal & Professional: $525

Meals & Entertainment: $2,079

Merchant / bank fees: $3,165

Amazon fees: $7,725

Shopify fees: $414

Stripe fees: $8

PayPal fees: $654

Office expenses: $264

Payroll Tax Expenses / Fees: $1,670

Promotional / events: $125

Paradise Refunds: $5,701

WebinarOnFire Refunds: $672 (invoice total)

Sponsorships: $5,625

Show notes: $240

Travel: $1,936

The Freedom Journal: $6,031

Virtual Assistant Fees: $2,610

Website Fees: $1,464

Recurring, Subscription-based Expenses: $2,260

Adobe Creative Cloud: $100

Boomerang: $80 (team package)

Brandisty: $24

Authorize.net: $91.10

Cell Phone: $215

CCBill: $20

Google Storage: $9.99

Go2MyPC: $12

Internet: $300

eVoice: $9.95

Infusionsoft CRM: $359

Insurance: $551

Libsyn: $125

Chatroll: $49

PicMonkey: $33 (annual fee)

PureChat: $20

ScheduleOnce: $9

Skype: $2.99

Shopify: $20

Scout: $10

TaxJar: $19

Workflowy: $4.99

MeetEdgar: $49

Wistia: $25

WPCurve: $29

Zapier: $15

Taxes & Licenses: $77

Total Expenses in January: $66,235

Payroll to John, Kate & PR Team: $17,683

In our May 2014 Income Report and our June 2016 Income Report, Josh focuses on how to pay yourself as an entrepreneur. Check them out!

Total Net Profit for January 2017: $116,427

Biggest Lesson Learned

You’ll never know until you take action

There were a lot of questions, fears and “what if’s” leading up to The Mastery Journal launch.

Have we done enough to prepare?

Should we have reached out to more people for support?

Will people see the value in The Mastery Journal?

For many entrepreneurs, these are the types of questions, fears and “what if’s” that will stop you in your tracks before you’re ever able to make any progress.

But for those who take action – despite the questions, fears and “what if’s” – they get to actually find out. They get to learn, pivot, experience and achieve the goals they set for themselves.

No one else can answer the questions, calm the fears or tell you “what if”; you have to take action to find out.

What’s the worst that could happen?

Alright Fire Nation, that’s a wrap!

Until next month, keep your FIRE burning!

~ Kate & John

Note: we report our income figures as accurately as possible, but in using reports from a combo of Infusionsoft & Xero to track our product and total income / expenses, they suggest the possibility of a 3 – 5% margin of error.

Click here for all of EOFire’s Income Reports

This post was written by Kate Erickson, Content Creator and Implementer at EOFire. Follow Kate on Social:

The post EOFire’s January 2017 Income Report appeared first on EOFire Business Podcasts.

via EntrepreneurOnFire.com | Inspiring interviews w/ today's most successful Entrepreneurs http://ift.tt/2lg7wtF

#IFTTT #EntrepreneurOnFire.com | Inspiring interviews w/ today's most successful Entrepreneurs

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almostsuperdream · 7 years

Text

EOFire’s January 2017 Income Report

January 2017 Income At-A-Glance

Gross Income for January: $182,662

Total Expenses for January: $66,235

Total Net Profit for January: $116,427

Difference b/t January & December: -$28,671

Why We Publish An Income Report

This monthly income report is created for you, Fire Nation!

Let’s IGNITE!

CPA On Fire’s Monthly Tax Tip

And because they believe in delivering an insane amount of value to you, my job doesn’t stop at the verification level; I’ll also be providing tax and accounting tips to you along the way!

Josh’s January Tax Tip: Prep for Filing Your Taxes

My inbox is overflowing, my calendar is full, and my dreams are filled with income statements, balance sheets, W2’s and 1099’s.

There’s only one explanation… It’s tax season!

And while I know studies have shown that CPA’s are the only professionals people fear seeing more than dentists, it doesn’t have to be that way.

So this month, as we head into the heart of tax season, I’m going to give you some tips to make sure you have everything in order and ready for your annual tax filings.

1. Record Your Entire Gross Income

It doesn’t matter if some of the income you received went straight to another person or business as an affiliate payment.

It doesn’t even matter if you never actually saw the income yourself, because your merchant or third party seller took their fees before handing over your share.

You still have to include ALL of the income made from your sales of products or services.

You can then deduct those fees or affiliate payments out as separate expenses. It may not seem like a huge deal since the end result is the same, but it is.

2. Categorize Your Expenses

The #1 mistake I see businesses make with their accounting records is assuming they can just record all of their expenses as one lump sum number, like they do with their income.

It makes sense in theory; your income is reported as one lump sum, why shouldn’t your expenses be?

Unfortunately the IRS is going to make things a little more difficult here. They don’t just want to know how much money you spent, they want to know how you spent it.

3. Make Sure You Collect and Give Your Tax Preparer All Tax Documents

Your safest bet here is to talk with a professional tax preparer who can guide you through exactly what tax documents they do and do not need.

I know tax season can be scary.

I know preparing your numbers and documents can be a pain (especially if you didn’t prepare during the year).

Here’s to hoping you all made so much money in 2016 that you have a nice, fat tax bill come tax time. Remember, a high tax bill is a problem only the successful have to deal with!

As always, please feel free to contact me if you’d like to discuss what would be best for YOUR business. I LOVE chatting with Fire Nation!

*Bonus* If you haven’t checked out Josh’s FREE course on business entities yet, you can get it here!

Our Legal Advisor’s Monthly Tax Tip

David’s January Legal Tip: Rules for Using Images Online

Whether your business has a website, a social media presence, or both, at some point you’re going to want to use images.

But what are the actual rules around using images online?

I put together several True or False questions below to help you determine whether you’re in the clear, or you should do a little more research before posting that image.

True or False: If I Find It Online, It’s Free to Use

False! You can find images online all over the place – Google Images, Instagram, your competitor’s websites, you name it.

Those are not free to use.

In most cases, those images will be protected under the copyright law of the U.S. or another country. “Copyright” can be understood simply to mean “you can’t use it without permission.”

Under U.S. law, you can be fined up to $150,000 for using a copyrighted image without permission. Don’t do it.

These rules apply to all kinds of images – photos, drawings, GIFs, memes, emojis… any kind of visual file.

True or False: If Everyone Else is Using an Image, I Can Use It for Free, too

False! Copyright holders don’t have to go after every infringer. You don’t want to be the unlucky one who receives a Cease and Desist letter from their law firm.

True or False: This Also Applies to Memes

True! Memes, no matter how popular, are based on someone else’s copyright. You can get in legal trouble for using a meme on your website or in your social media channels.

True or False: If I’m Not Making Money Off It, I Can Use It

False! The law applies whether or not you’re directly monetizing as a result of the image.

True or False: If I Own the Copyright, I Can Use It Wherever I Want

True! This usually applies to images that you created or that an employee created for you. If you own the image, you can use it whenever or wherever you like.

True or False: You Can Buy or License the Right to Use an Image

True! If you want to use an image, you have two options:

First, you can buy the copyright. This usually applies when the owner of the image is an individual and the image isn’t very famous or valuable.

Second, and more commonly, you can license the copyright. This means you enter into a contract where you pay for the right to use the image. This is how stock photo websites like iStock operate.

Always be careful to read the terms of the license. Sometimes your license is limited to a certain number or type of uses.

If you have any questions, contact the company to make sure you’re following the rules.

Click here for a free 3-Step Checklist from David on Using Images Online!

What Went Down In January

The Mastery Journal Launches on Kickstarter!

We’ve been prepping for The Mastery Journal launch for almost a year, which is when John first came up with the idea to create it.

Here’s a rundown of The Mastery Journal launch: pre, during and post…

Pre launch day

The Mastery Journal Project Plan

Quick note: Asana is an incredible project and task management tool that you can use to help you keep track of your own projects and tasks, along with those you’re working on with your team.

I use the FREE version of Asana, and have been for over two years. No affiliate link here – I simply think it’s the best software out there for project management.

Translate our project plan into actual accomplishments, and you’ve got our Project Timeline!

Here’s a look at some of the major milestones and tasks we accomplished leading up to the launch…

Marketing The Mastery Journal

We also decided to do a few things differently this time around leading up to launch when it came to marketing, including:

John doing all outreach himself

Enlisting The Mastery Journal Street Team

Investing in podcast advertising

It’s a bit too early to tell just how impactful these new marketing tactics will be on the campaign as a whole, but we’ll definitely keep you posted!

Launch day

As you can see from the pre-launch section, there was a lot of prep that went into launch day, so when it finally arrived we were more than ready to hit publish!

Our Launch Day Blitz

Here are a few of the main marketing pieces that went live alongside the Kickstarter campaign on January 23rd:

John & Kate’s interview on EOFire

Four separate email announcements to:

The Mastery Journal Campaign

The Mastery Journal Street Team

Fire Nation

The Freedom Journal Kickstarter backers

And we can’t forget all of the outside support we received on launch day!

Testing out new strategies and tools

Another cool tool we’ve been able to implement this time around that wasn’t available when we launched The Freedom Journal campaign is Kickstarter Live.

Launch day results

Launch day was incredible; we hit our funding goal – and then some – and closed out the day with well over 600 backers and over $36k pledged!

Post launch day

Our #1 tip for anyone interested in running a successful Kickstarter campaign?

Never take your foot off the gas.

Every day post-launch has looked pretty similar to launch day.

John continues to send out emails to The Freedom Journal Kickstarter backers, in addition to The Mastery Journal campaign contacts, and to Fire Nation as a whole.

The results?

Kickstarter named us a “Project We Love” within the first 3 days,

We closed out our first week with more than 1,500 backers pledging over $110,000, and

Together, we’ve partnered with Pencils of Promise again and we’ve already personally written a $10k donation check, with another $10k coming at our next pledge level! BOOM!

Our biggest lessons learned

Even though the campaign was only live for one week in January, we were able to walk away with several lessons learned (and we expect many more to be on the way).

Here are a few of those lessons:

The #1 question we get: How is The Mastery Journal different from The Freedom Journal?

The Freedom Journal sales are WAY UP!

EOFire interviews with The Freedom Journal crew are resonating BIG TIME!

The Mastery Journal Kickstarter campaign wraps on February 24th, so we’ll have a full recap of the entire campaign in our next income report.

By the way, have you snagged YOUR Mastery Journal yet? There are still a few mastermind spots available for our upcoming Puerto Palooza!

Click here to learn more!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

January 2017 Income Breakdown*

Product/Service Income: $134,231

The Freedom Journal: Accomplish your #1 goal in 100 days!

Shopify: $22,934 (390 Freedom Journals & 165 Digital Packs sold!)

Amazon: $29,780 (748 Freedom Journals sold!)

Total: $52,714

Podcasters’ Paradise: The #1 Podcasting community in the world!

Recurring: $12,961 (6 annual, 181 monthly)

New members: $17,475 (64 new members)

Total: $30,436

Podcast Sponsorship Income: $44,333

Podcast Websites: $5,000 Your all-in-one podcast website peace of mind

WebinarOnFire: $1,344 Learn how to Create & Present Webinars that Convert!

Skills On Fire: $132

The Fire Path: $89

Podcast Launch: Audiobook: $204 | eBook: $68

Affiliate Income: $48,431

*Affiliate links below

Resources for Entrepreneurs: $30,750

Audible: $212

BlueHost: $1,500 (Step-by-step guide and 23 WordPress tutorials)

Click Funnels: $22,701

Coaching referrals: $4,842 (email me for an introduction to a mentor for overall online business or a Podcast focused mentor!)

Disclaimer Template: $69 (legal disclaimers for your website)

Fizzle: $244

LeadPages: $1,082

Virtual Staff Finder: $100

Courses for Entrepreneurs: $15,511

Ray Higdon’s 3 Minute Expert: $6,417

Ramit Sethi: $4,989

Nick Stephenson’s First 10k Readers: $306

Nathalie Lussier’s Launch It!: $1,750

Tribe: $1,432

Bryan Harris’ 10k Subscribers: $617

Resources for Podcasters: $511

Pat Flynn’s Smart Podcast Player: $121

UDemy Podcasting Course: $50

Podcasting Press: $340

Other Resources: $1,659

Amazon Associates: $838

Other: $821

Total Gross Income in January: $182,662

Business Expenses: $63,975

Advertising: $11,124 (includes The Mastery Journal launch ads)

Affiliate Commissions (Paradise): $2,569

Accounting: $1,752 (on-boarding PR CPA)

Cost of goods sold: $5,442

Design & Branding: $2,180

Legal & Professional: $525

Meals & Entertainment: $2,079

Merchant / bank fees: $3,165

Amazon fees: $7,725

Shopify fees: $414

Stripe fees: $8

PayPal fees: $654

Office expenses: $264

Payroll Tax Expenses / Fees: $1,670

Promotional / events: $125

Paradise Refunds: $5,701

WebinarOnFire Refunds: $672 (invoice total)

Sponsorships: $5,625

Show notes: $240

Travel: $1,936

The Freedom Journal: $6,031

Virtual Assistant Fees: $2,610

Website Fees: $1,464

Recurring, Subscription-based Expenses: $2,260

Adobe Creative Cloud: $100

Boomerang: $80 (team package)

Brandisty: $24

Authorize.net: $91.10

Cell Phone: $215

CCBill: $20

Google Storage: $9.99

Go2MyPC: $12

Internet: $300

eVoice: $9.95

Infusionsoft CRM: $359

Insurance: $551

Libsyn: $125

Chatroll: $49

PicMonkey: $33 (annual fee)

PureChat: $20

ScheduleOnce: $9

Skype: $2.99

Shopify: $20

Scout: $10

TaxJar: $19

Workflowy: $4.99

MeetEdgar: $49

Wistia: $25

WPCurve: $29

Zapier: $15

Taxes & Licenses: $77

Total Expenses in January: $66,235

Payroll to John, Kate & PR Team: $17,683

In our May 2014 Income Report and our June 2016 Income Report, Josh focuses on how to pay yourself as an entrepreneur. Check them out!

Total Net Profit for January 2017: $116,427

Biggest Lesson Learned

You’ll never know until you take action

There were a lot of questions, fears and “what if’s” leading up to The Mastery Journal launch.

Have we done enough to prepare?

Should we have reached out to more people for support?

Will people see the value in The Mastery Journal?

For many entrepreneurs, these are the types of questions, fears and “what if’s” that will stop you in your tracks before you’re ever able to make any progress.

No one else can answer the questions, calm the fears or tell you “what if”; you have to take action to find out.

What’s the worst that could happen?

Alright Fire Nation, that’s a wrap!

Until next month, keep your FIRE burning!

~ Kate & John

Click here for all of EOFire’s Income Reports

This post was written by Kate Erickson, Content Creator and Implementer at EOFire. Follow Kate on Social:

The post EOFire’s January 2017 Income Report appeared first on EOFire Business Podcasts.

from EntrepreneurOnFire.com | Inspiring interviews w/ today's most successful Entrepreneurs http://ift.tt/2lg7wtF

#EntrepreneurOnFire.com | Inspiring interviews w/ today's most successful Entrepreneurs #steven coasto

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