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sarahboyerdigiexpert · 2 years

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Snapchat Ads: Secrets to True ROI Achievement in One FREE Guide

A Quick Guide to Snapchat Ads

With 256 million daily active Snapchat users, you can’t deny the fact that this platform is powerful. For businesses looking to reach a broader audience, taking advantage of Snapchat Ads is ideal.

Defining Snapchat Ads

Created in 2011, Snapchat was the first to come up with the concept of disappearing content. As an ad platform, it’s used by advertisers to target specific audiences, mostly females below 25, to raise brand awareness, drive website traffic, boost engagement, and make a sale.

Snapchat Ads are short video or image ads that appear between Stories. They can be up to 10 seconds long and can be directed to either Snap chatters who have already interacted with your brand or a broader audience.

Snapchat Ads are designed to be engaging and fun, so you can create an enjoyable experience for people who see them. When someone swipes up on an Ad, they'll be taken to your website or app. You'll also be able to track how many people saw your Ad, how many swiped up, and the cost per swipe-up.

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Snapchat Ad Formats

Snapchat ads come in different formats, specs, and sub-formats. Now, if you want to do Snapchat ads like a pro, let’s take a deeper dive below.

1. Snapchat Snap Ads

These ads come in video form, and they are full-screen ads that play with sound-on, viewable in the frame, and feature “swipe-up” links. If your goal is to increase website links and views, app installs, or encourage long-form video plays; this format is a perfect choice.

2. Filter Snapchat Ads

Snapchat is big on filters because they appeal to younger audiences and create positive feelings. So if you want to be known for a positive brand image or are promoting an event or product, this can be your go-to choice!

3. Lens Snapchat Ads

This is often referred to as the real MVP for Snapchat advertising because of its super cool effects. Lenses often include augmented reality elements and can alter the appearance of Snap chatters, making it the best ad format for memorable and interactive moments with your audience.

4. Story Snapchat Ads

Sometimes, you need more than 3-5 seconds to send your message to your audience. In times like these, you will appreciate Story Snapchat Ads. It allows you to show your ads in rapid succession.

5. Product Snapchat Ads

Launching a new line of products or services? It will be great to utilize this ad type by creating a catalog of ‘shoppable’ product Snapchat ads. Viewers will enjoy browsing through a collection of products with just a swipe or a click.

6. Dynamic Snapchat Ads

Retargeting campaigns? This type is best for that! Dynamic Snapchat ads contain features that can easily redirect people to your website or a particular product or page they have visited or looked at before.

7. Snapchat ‘Commercials’

If you’re in a country where this ad type is available, take advantage of its features. Dynamic ads can be skipped and appear for around 6 seconds. With that time, you can certainly drive users to take action or ignite their interest.

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Are Snapchat Ads a Viable Option for Your Brand?

Yes, Snapchat Ads are a viable option for brands. In fact, they can be an extremely effective way to reach millennials and Generation Z consumers.

Snapchat Ads offer brands the ability to target their audience with incredible precision. They allow you to reach people based on their interests, demographics, and even their purchase behaviors.

Additionally, Snapchat Ads are very engaging. They are full-screen and interactive, which means that users are more likely to engage with them than with traditional online ads. This makes them a great way to increase brand awareness and drive sales goals.

Finally, Snapchat Ads are interactive and engaging.

How to Create Snapchat Ads

Snapchat Ads can be created through the company's self-serve ad platform.

To create a Snapchat Ad, you first need to create an account with the company. Once you have logged in, you will be taken to the ad platform. Here, you will be able to choose between creating a Snap Ad or a Sponsored Lens.

For Snap Ads, you will first need to choose the objective of your campaign. You can choose from six objectives:

-Brand awareness and reach

-Engagement

-Traffic and installs

-Product consideration

-Lead generation

-Conversion

A Look at the Snapchat Ads Cost

How much do Snapchat ads cost? By analyzing different ad campaigns on Snapchat, we can get a good sense of how much businesses are paying to reach their target audiences on the platform.

Overall, it seems that most businesses are spending between $5 and $10 per thousand impressions (CPM) on their Snapchat ad campaigns. This means that for every thousand people who see your ad, you can expect to pay around $5-$10.

Some businesses are paying more for certain types of ads, such as filters and lenses, which can cost up to $50,000 per day. However, most businesses seem to be sticking with the less expensive options, such as sponsored Geofilters and Sponsored Lenses.

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Snapchat Ads Best Practices

1 Start by Defining Your Snapchat Ads Objectives

2 Get to Know Your Audience

3 Test, Optimize, Test, Optimize

4 Measure the Results of Your Snapchat Ads

Will Snapchat Ads Work For Your Brand?

The answer is “it depends!”

Let’s start with defining who your target audience is. As mentioned, most Snapchat users are females below 25 years old. So if your products are made for this specific age group, then it’s definitely a yes!

Now let’s talk about your brand goals. If brand awareness is your main objective, you can sure give it a shot. This is especially true if you’re going for a fun and versatile brand personality. Snapchat is the perfect platform for driving creativity and excitement among the young generation. So, it’s worth the investment!

Ready, Set, Launch!

The only thing better than trying to navigate complicated Snapchat ads on your own is hiring a team of experts who can create a highly targeted campaign with sure results.

Connect with Sociallyin now, and we’ll talk about how your success can take off like a rocket!

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newsbites · 1 year

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Vape police could be rolled out to monitor the sale of e-cigarettes to children across Australia including on TikTok, Snapchat and Instagram under a plan that will ban most imports and introduce plain packaging.

A crackdown on the importation of vapes, plain-packaging and a ban on flavours will be announced in the May budget to tackle the health emergency of thousands of teenagers who have “gone nuts” for e-cigarettes.

But the second stage of that crackdown – licensing sellers and using that cash to boost enforcement measures at a state level – is the next phase of a world-leading crackdown.

There are also calls to ban ads for vapes on social media that targets kids including on Snapchat and Instagram.

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briarrolfe · 7 months

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Recently, I was sent a job listing. It called for a graphic designer "to produce direct response static & video ads for various social media channels, such as Facebook, TikTok, Snapchat, and YouTube." So, even though it was asking for a graphic designer, it wasn't a graphic design job—it was an advertising/social media/videography job. The career I've dedicated eight years of my life to is the bit the ad referred to as 'static'.

Ever since, I've been thinking about this idea that video is the future, and also I have been (not coincidentally) extremely depressed. Not to be all "you kids and your phones," but...

In advertising, your consumer's attention is money. Video is THE most attention-demanding form of advertising and therefore the most bang for your buck. It's why Facebook fudged their own stats for the effectiveness of pivoting to video so aggressively in the first place. If your consumer is reading something—a magazine, a poster, a book, something on their phone—then they're still listening, and if something else demands their attention, they'll just look up. If they're listening—to somebody talking, to music, to a podcast—then their eyes and hands are free to do whatever they like. They can look at the world around them, which involves many forms of competing visual advertising.

Video is a media form that doesn't stop. It keeps talking when your consumer looks up, and then keeps moving to grab their visual attention again. The best method for advertising is one that a consumer has to exert energy to not pay attention to.

(—This is why I hate video so much as somebody with ADHD. When my dopamine and blood sugar are low, focusing past someone playing TikTok audio is hard enough for me that it hurts. I've never had the same problem with radio or with like... idk, billboards. And TV is kind of bad, but at least it makes predictable sounds, whereas every person who films a TikTok with sudden screams or yelling in it is, in my opinion, going to hell.)

This is why the UI for platforms like TikTok and Instagram have autoplay, algorithms that disappear things you've seen so quickly, no scrub bars, and don't have skip or pause buttons. Your consumer has to keep their phone in hand to keep swiping or scrolling to properly engage. If that consumer can't stop a video or go back, then the platform can train them not to look up until the video is over. Anxiety that a user will lose their place or not be able to keep up with what is happening is part of what keeps them from looking away.

This is also a reason to be suspicious of why so many tech companies are obsessed with VR in general. A phone that people have to hold and look at and listen to is pretty good, right? But they can ultimately still put it down when an ad plays. It would be way better if we could put the advertising somewhere that tracks and follows their eye movements so that they literally can't look away.

We all know that text is still a better, faster, and more information-dense delivery system. Sometimes I see people mourning the pivot to video because it's a worse way to consume information. They're right! It is! But social media platforms have NO INTEREST in providing their users with like, actual reliable information. If they did, then social media companies would have no interest in AI.

(—This is also why they have no interest in fighting misinformation on their services. People who get radicalised are very engaged platform users. And the people who radicalise them come with massive budgets for ad spend.)

All social media platforms want is to get consumers hooked on their content so that they'll continue to deliver ad revenue. Video is the best way of achieving that. That's why we're all pivoting to algorithms and video. That's why Tumblr Live exists and Snapchat miraculously has not died.

Anyway. I chose to become a graphic designer.

#graphic design #DON'T pivot to video. Just never do it.#source: I have worked in communications for five years #remind me to post about how Facebook farms what my old comms team called 'rage clicks' sometime #writing essays on tumblr dot com

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first-digi-add · 1 year

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How to Use Reddit Ads: The Best Benefits for Business

Reddit is one of the most trafficked sites online, which is saying a lot considering the fact that Google has indexed over 56 billion websites at the time of writing. It's unique for a social platform because it's really driven by interest over optics: unlike Instagram or Snapchat, there's less worry about who your friends are. Reddit is a social media platform where people can dig into all the topics that interest them.

Reddit is a website where users can contribute content. In these themed communities of text, links, images, and videos, anyone can share content, generating a never-ending stream of content on the platform. Reddit users respond to posts by "upvoting" them, which raises their visibility (vs. "downvote" which decreases visibility). Users become more engaged as they spread the content they enjoy because it makes them feel like part of the community.

For Digital Marketing Agencies that mostly use the social media platform, reddit is a very useful social platform for gaining traffic.

What Do People Use Reddit for?

Reddit is used for entertainment, according to 72% of US users. Keeping up with brands and businesses and following the news are two additional frequent reasons people use Reddit. Other reasons include the following:

Great Source of Information: Ever heard the quote "everything you can imagine is real?"

Genuine Conversations: Subreddits are the foundation of Reddit, ensuring that conversation and connection are at the heart of the platform.

Community Driven: Spending time on Reddit is about more than just browsing and reading subreddits. To be an active user of the community, you must also participate by replying to posts with relevant responses and not just self-promoting comments. In this way, you can develop relationships by interacting and engaging with other users on the platform.

How do they work?

Reddit, like most other social media platforms, provides excellent opportunities for businesses to market to carefully selected users. While the prospect of creating a cohesive campaign may seem challenging given the site's unusual format, its flexible structure is actually the key to its genius as a marketing vehicle. Easily customizable, Reddit-paid ads allow you to engage with your target audience in ways that are familiar and engaging.

Reddit ads come in many formats, but they all show up in the main page feed or in dedicated posts. These are frequently distributed by accounts that are already well-known in particular subreddits. As a paid strategy, these ads use solutions like cost-per-click or cost-per-view to track ad spending and campaign reach.

Reddit Advertising Benefits

Very Targeted Audience – Just like podcast advertising, you have the opportunity to target people who are highly engaged. Naturally, this means that if you optimize all aspects of your campaign, you're more likely to convert.

Flexible Budget - You only need a minimum of $5 to launch an ad campaign, making it somewhat Search Engine Marketing -friendly.

Low Competition – Unlike podcast advertising, companies don't have to compete for ad space.

Should you advertise on Reddit?

The answers in digital advertising are rarely simple, and this question is no different. It really depends on your brand whether Reddit advertising is a good fit for you. It can undoubtedly be a useful addition to your paid advertising mix if you work in a sector that targets the demographics of Reddit users.

The good news is that almost every type of person can find something on Reddit. As of 2022, /r/gaming, /r/music, and /r/science are among the top 10 most popular subreddits, which is promising for the dozens of verticals related to those topics. Catching up with the most active subreddits can provide valuable insight into whether your brand is a good fit for Reddit advertising. That said, don't be afraid to target less popular subreddits – just find where your audience is.

#target audience #target market #marketing audience #research your audience #Best Digital Marketing Company #Digital Marketing Company #Search Engine Optimization Services

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socialadnetwork · 10 days

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Advertise a New Social Apps through Online Advertising Platform in 2024

The digital advertising market is more competitive than ever in 2024. If you are creating or marketing a new social app, you must use innovative techniques to make your product stand out. This thorough guide will examine several online advertising channels and how to use them to advertise a new social app. We'll explore social media marketing, the function of social media ad networks, and the best ways to make your campaigns more effective. To give you a comprehensive resource for your advertising needs, we'll also answer commonly asked questions.

>>>Launch Campaign<<<

Introduction to Online Advertising Platforms

What is an Online Advertising Platform?

A digital technology called an online advertising platform helps companies plan, coordinate, and evaluate their online advertising campaigns. To assist businesses in successfully reaching their ideal audience, these platforms provide a variety of ad styles and targeting possibilities.

Popular Online Advertising Platforms

Google Ads : A versatile platform offering search, display, video, and app promotion ads.

Facebook Ads : Well-known for its extensive targeting possibilities, perfect for focusing on particular groups of people.

7Search PPC : 7Search PPC is an emerging online advertising platform that specializes in Pay-Per-Click (PPC) advertising, providing a versatile solution for businesses seeking to boost their digital presence.

Instagram Ads : Using tales and images to draw viewers in.

Twitter Ads : A useful tool for trending topics and real-time engagement.

Snapchat : Ideal for immersive, interactive ad experiences.

Why Advertise a New Social App?

The Importance of Advertising in App Success

The success of a new social app largely depends on its visibility and user acquisition. With millions of apps available, advertising helps to:

Boost Visibility: Make sure those who could utilize your app notice it.

Drive Downloads: Inspire users to get and set up your application.

Create Brand Awareness: Make sure that your target audience is aware of your app.

Engage Users: Provide updates and new features to users.

The Competitive Landscape

There is fierce competition in the app sector. Even the most inventive apps may have trouble taking off without a strong marketing plan. Good advertising makes your app stand out from the competition and emphasizes its special selling point.

Choosing the Right Online Advertising Platform

Factors to Consider

Take into account the following aspects while choosing an online advertising platform for your new social app:

Audience Reach: Select a media outlet that caters to your intended audience.

Ad types: Verify if the platform offers the different ad types (display, search, video, etc.) that are necessary for your campaign.

Targeting Capabilities: To target particular user segments, look for advanced targeting choices.

Budget: Make sure your advertising spend on the platform is within your means by taking the cost into account.

Analytics: To monitor and assess the success of your campaign, choose a platform with strong analytics.

Key Strategies for Social Advertising

Understanding Your Target Audience

An effective advertising campaign requires a thorough understanding of its target market. Determine their interests, demographics, and internet habits. Using this data, you may better customize your advertisements so that they appeal to potential users.

Crafting Effective Ad Campaigns

Setting Clear Objectives

Prior to starting any advertising effort, establish certain goals. Are you trying to raise brand awareness, improve website traffic, or increase app downloads? Establishing clear objectives will direct the planning and measurement of your campaign.

Choosing the Right Ad Formats

Various ad formats have distinct functions. If you're looking for a new social app, try:

Display Ads: Eye-catching advertisements that show up on apps and websites.

Video Ads: Captivating videos that highlight the capabilities of your software.

Search Ads: Text-based ads that appear in search engine results.

App Install Ads: Ads specifically designed to drive app downloads.

Creating Compelling Ad Content

Engaging Visuals: To get people to pay attention, use eye-catching pictures and videos. The effectiveness of visual content is especially high on sites like Instagram and TikTok.

Clear Messaging: Express the value proposition of your app in a straightforward and succinct manner. Make sure the benefits and special features of your software are highlighted in the ad copy.

Strong Call-to-Action (CTA): A compelling call to action should motivate users to act right away. Conversion-boosting phrases like "Download Now" and "Try for Free".

Leveraging Social Ad Networks

What is a Social Ad Network?

A social ad network connects advertisers with a variety of social media platforms, streamlining the ad creation and distribution process. It offers centralized management for campaigns across multiple social channels.

Benefits of Using a Social Ad Network

Greater Reach: Use one network to access several social media sites.

Effective Administration: Using a single interface, makes campaign management easier.

Improved Targeting: Make use of information from multiple sources to achieve more accurate targeting .

Best Practices for Social Apps Advertising

Monitor and Adjust Your Campaigns

Review the effectiveness of your campaign on a regular basis and make any improvements. Make improvements to your messaging, ad formats, and targeting by utilizing the analytics data.

Stay Updated with Trends

The environment for digital advertising is always changing. Keep up with emerging trends and technology to make sure your advertising tactics continue to work.

A/B Testing

Making several variations of an advertisement and comparing their performance is known as A/B testing. Experiment with various headlines, pictures, and calls-to-action to maximize the impact of your advertisements.

Retargeting Strategies

You can re-engage users who have connected with your app or website in the past by using retargeting. Retargeting advertising can serve as a helpful reminder to consumers about your software and nudge them toward finishing the download.

Measuring and Optimizing Your Campaigns

Key Metrics to Track

To gauge the effectiveness of your advertising campaigns, monitor the following metrics:

Click-Through Rate (CTR):shows the proportion of users who clicked on your advertisement.

Conversion Rate: calculates the proportion of people who finished a desired task, like downloading an app.

Cost Per Install (CPI): determines how much it costs to get each new app user.

Return on Ad Spend (ROAS): assesses the income your advertising initiatives bring in in comparison to the money you spend.

Using Analytics Tools

Use analytics tools to monitor and evaluate the effectiveness of your campaigns. Among the common tools are:

Google Analytics: Offers comprehensive data on traffic to websites and applications.

Facebook Analytics: Provides information on how users interact with your Instagram and Facebook advertisements.

App Annie: Monitors competition analysis and app performance indicators.

Conclusion

In 2024, promoting a new social app will require a calculated strategy that makes use of the advantages of multiple social ad networks and online ad platforms. You can dramatically improve your app's visibility and user acquisition by knowing your target demographic, establishing clear goals, selecting the best platforms, and creating engaging ad content.

To keep a competitive advantage, regularly review and tweak your ads based on performance analytics and keep abreast of the most recent developments in advertising. In a congested digital economy, your new social app can succeed if you put the appropriate techniques in place.

FAQs

Q1.What are the best platforms to advertise a new social app?

Ans. Google Ads, Facebook Ads, Instagram Ads,7Search PPC, TikTok Ads, and Snapchat Ads are the greatest venues to promote a new social app. These platforms provide sophisticated targeting choices, a wide range of ad formats, and broad reach.

Q2.How can I measure the success of my advertising campaigns?

Ans. Track important data including Click-Through Rate (CTR), Conversion Rate, Cost Per Install (CPI), and Return on Ad Spend (ROAS) to evaluate the effectiveness of your advertising efforts. Utilize analytics programs such as Facebook Analytics and Google Analytics to learn more about the effectiveness of your campaigns.

Q3.What are the benefits of using a social ad network?

Ans. There are many advantages to using a social ad network, such as improved targeting, more effective campaign management, and wider reach. Social ad networks streamline the process of creating and distributing ads by connecting advertisers with a variety of social media platforms.

Q4.How can I create compelling ad content for my social app?

Ans. Using a social ad network has many benefits, including increased reach, better targeting, and more efficient campaign management. Social ad networks connect advertisers with a range of social media platforms, streamlining the process of developing and distributing adverts.

Q5.What is A/B testing, and how can it help my campaigns?

Ans. Making several variations of an advertisement and comparing their performance is known as A/B testing. Your campaign performance can be enhanced and your advertising optimized for maximum effect by testing various headlines, pictures, and calls-to-action.

Other Related Post

Effective Online Social Site Advertising Tactics: Connecting with Audiences

Maximizing Reach: Top Online Advertising Platform for Social Sites

Boost Your Social Network Ads With These Tips

Top Best Native Advertising Platforms for Advertisers

#social apps advertising #social ad network #cpm advertising for social apps #online advertising platform #social advertising

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easily-ecommerce · 2 months

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Influencer Marketing: cos'è, vantaggi e come sviluppare una strategia efficace

Influencer Marketing: cos'è, vantaggi e come iniziare

L'influencer marketing è una delle strategie più efficaci per potenziare la presenza del vostro brand sui social media: vi consente di ampliare il vostro pubblico, innescare il passaparola e collaborare con i cosiddetti content creator che possono aiutarvi ad aumentare le vendite tramite contenuti originali di alta qualità.

Ma come funziona? Leggete questa guida completa per scoprire cos'è l'influencer marketing, quali sono i suoi vantaggi, e come sviluppare una strategia pratica per sfruttare tutte le potenzialità offerte dall'influencer marketing. Pronti, via!

Cos'è l'influencer marketing? Significato e definizione

L'influencer marketing è un insieme di attività e strategie basate sulla collaborazione tra un brand e un testimonial (influencer): quest'ultimo, in cambio di un compenso monetario, prodotti omaggio o altre forme di retribuzione, offre visibilità sui social network all'azienda e ai suoi prodotti o servizi.

È una naturale evoluzione del passaparola: nel corso degli ultimi anni, infatti, le persone tendono a fidarsi sempre meno della pubblicità tradizionale, preferendo le testimonianze e i consigli di amici, familiari o personalità ritenute esperte, influenti e imparziali.

Gli influencer, generalmente, si concentrano su una determinata nicchia di mercato e lavorano tramite la pubblicazione di contenuti (foto, video, recensioni, articoli, post, ecc.) sui social network: attualmente, Instagram è il principale canale di influencer marketing, utilizzato dal 67% dei brand. I social network di influencer marketing più popolari sono:

Instagram YouTube TikTok Facebook Blog o siti web Twitter Twitch Snapchat

Secondo uno studio di MediaKix, l'80% dei marketer ritiene efficace l'influencer marketing. Inoltre, il 75% delle aziende intervistate da Influencer Marketing Hub afferma di avere un budget dedicato all'influencer marketing per il 2021.

I brand collaborano attivamente con gli influencer per creare contenuti che promuovono i loro prodotti o servizi in modo autentico: al contrario dei classici banner pubblicitari o delle campagne di marketing tradizionali, le persone tendono a percepire le raccomandazioni degli influencer come imparziali e sincere perché si fidano dei loro consigli.

Influencer: significato e chi sono?

Gli influencer sono persone ritenute esperte di una specifica nicchia di mercato e che hanno un discreto numero di seguaci (follower) sui social network grazie al quale possono influenzare le scelte di altri utenti.

Uno degli aspetti più straordinari dell'influencer marketing è la miscela incredibile di persone rappresentate, che coprono ogni area d'interesse e provengono da ogni paese del mondo: dai personal trainer che condividono i loro allenamenti alle fashion blogger che esibiscono il loro outfit, dai designer che mostrano il loro portfolio di web design ai fotografi di viaggio e gli chef che pubblicano le loro ricette. Se alcuni di questi personaggi hanno un numero di seguaci superiore a quello delle celebrità, sono visti però in modo diverso rispetto ad esse. Sembrano spesso più vicini al pubblico. Se decidono di collaborare con un marchio, il loro parere è considerato dai follower non solo autentico, ma anche più autorevole.

Per capire meglio chi sono e qual è il valore degli influencer, è possibile suddividerli in cinque macrocategorie: nano, micro, mid, macro, e mega o celebrità. Vediamole nel dettaglio, insieme al tasso di engagement influencer(ovvero il rapporto tra interazioni degli utenti e follower) per ciascuna categoria:

Nano-influencer: i nano-influencer hanno tra i 1.000 e i 10.000 follower. Sono persone comuni che hanno saputo costruirsi un discreto seguito di utenti leali e fortemente coinvolti. Fare l'influencer non è il loro lavoro principale. Secondo HypeAuditor, hanno un tasso di engagement medio del 5%, superiore a ogni altra categoria.

Micro-influencer: i micro-influencer hanno tra i 5.000 e i 20.000 follower. Interagiscono attivamente con i loro seguaci e sono ritenuti esperti affidabili e imparziali della nicchia di mercato in cui operano. Hanno un tasso di engagement medio del 1,7%.

Mid-influencer: i mid-influencer hanno tra i 20.000 e i 100.000 follower. Il loro pubblico, purché vasto, è fidelizzato e ben definito in termini di gusti e interessi. Hanno un tasso di engagement medio del 1,4%.

Macro-influencer: i macro-influencer hanno tra i 100.000 e 1 milione di follower. Sono persone affermate che collaborano attivamente con brand e aziende per la promozione di prodotti. Hanno un tasso di engagement medio del 1,3%.

Mega-influencer e celebrità: in questa categoria rientrano tutti gli influencer che hanno oltre 1 milione di follower. Si tratta di personaggi famosi e celebrità, generalmente arruolabili da brand e aziende con un budget importante da dedicare all'influencer marketing.

Ecco un grafico che riassume i tassi di engagement influencer suddivisi per categoria:

Quali sono i vantaggi dell'influencer marketing?

Secondo un report di Influencer Marketing Hub, il mercato dell'influencer marketing raggiungerà un volume d'affari pari a 13,8 miliardi di dollari nel 2021, con oltre nuove 240 agenzie o piattaforme di influencer marketing nate nel solo 2019.

Non c'è dubbio che l'influencer marketing continuerà a crescere, diventando uno dei principali strumenti di marketing per i prossimi anni a venire. Ecco alcuni dei vantaggi dell'influencer marketing.

Relazioni più autentiche

L'influencer marketing si basa soprattutto sulla fiducia che i follower ripongono nei loro influencer: le aziende possono fare leva su questo vantaggio psicologico per presentarsi in modo più autentico e affidabile agli occhi di potenziali clienti.

Naturalmente, per costruire relazione autentiche, è fondamentale che i valori, il settore di riferimento e il pubblico dell'influencer rispecchino anche quelli dell'azienda o del brand: è impensabile, ad esempio, che un'azienda di prodotti da bagno possa ritenersi credibile collaborando con un influencer attivo nel campo della finanza e degli investimenti.

Possibilità di raggiungere più utenti

Un altro vantaggio dell'influencer marketing è consentire alle aziende di raggiungere subito e facilmente un pubblico molto ampio e variegato. In termini di portata potenziale, considerate i seguenti aspetti:

A livello globale, gli utenti attivi sui social media sono cresciuti del 10,5% nell'ultimo anno. TikTok è stata la piattaforma che ha visto un incremento più massiccio dei propri utenti, ed è stata l'app più scaricata al mondo nel 2020. Come abbiamo visto sopra, il 67% dei brand utilizza Instagram per l'influencer marketing; secondo le previsioni, gli utenti su Instagram saranno 1,2 miliardi entro il 2023.

Infine, il 40% dei clienti da computer e il 15% da dispositivo mobile utilizzano app e strumenti per bloccare le pubblicità. E dato che i contenuti sponsorizzati dagli influencer vengono pubblicati come contenuti "organici", l'influencer marketing consente di raggiungere anche questa fetta di pubblico. A seconda dei vostri obiettivi, l'influencer marketing può aiutarvi a raggiungere più persone o un pubblico più limitato ma molto specifico, e allo stesso tempo vi consente di aumentare l'engagement del vostro brand sui social network.

Social engagement più elevato

Un aumento degli utenti raggiunti non è l'unica misura per determinare il successo della vostra campagna di influencer marketing. C'è anche un'altra metrica, spesso intangibile ma molto importante: stiamo parlando del social engagement, ovvero l'interazione degli utenti con il vostro brand.

Come abbiamo visto sopra, il tasso di engagement dipende da molti fattori, tra cui numero di follower dell'influencer e canale di influencer marketing scelto: secondo il report di Influencer Marketing Hub, ad esempio, i nano-influencer su TikTok hanno un tasso di engagement che sfiora il 18%!

Valore Earned Media più alto

L'ultimo vantaggio dell'influencer marketing consiste nella possibilità di aumentare il proprio valore Earned Media, o Earned Media Value (EMV). L'EMV quantifica il ritorno sull'investimento (ROI) ottenuto dalle attività di marketing, tra cui le campagne di influencer marketing: in soldoni, quanto una determinata campagna ha fruttato in termini economici.

Un EMV più elevato significa tendenzialmente che il vostro brand sta ottenendo più menzioni social e costruendo relazioni più autentiche con gli utenti, il che può aiutarvi ad aumentare le vendite in modo considerevole. Coinvolgendo un influencer nelle vostre attività di marketing, avrete maggiori possibilità di incrementare l'EMV delle vostre campagne. Ecco alcuni dati a sostegno di questa tesi:

Il 90% degli intervistati da Influencer Marketing Hub nel 2021 afferma di ritenere "efficaci" le campagne di influencer marketing. Un sondaggio Tomoson ha scoperto che le aziende guadagnano mediamente $6,50 per ogni $1 investito in campagne di influencer marketing. Una ricerca condotta dall'International Scientific Conference on Economic and Social Development ha scoperto che l'87% dei partecipanti afferma di seguire i consigli di un influencer quando acquista un prodotto. Ora che abbiamo visto quali sono i vantaggi dell'influencer marketing, ecco alcuni esempi di influencer marketing da cui prendere ispirazione.

Esempi di influencer marketing

Ecco alcuni negozi Shopify che utilizzano l'influencer marketing con successo per vendere online. Prendete ispirazione da questi esempi di influencer marketing per definire la vostra strategia.

Healthish

Healthish è un negozio che vende prodotti sostenibili e collabora attivamente con gli influencer per promuovere i suoi articoli. Per pubblicizzare il lancio di un nuovo prodotto, una borraccia d'acqua all'avanguardia, i co-fondatori Emily Chong e Nathan Chan hanno collaborato con gli influencer tramite l'invio di prodotti gratuiti.

“Ci troviamo nella fortuna posizione di vendere un prodotto che ha costi di produzione relativamente bassi,” afferma Nathan. “Quindi possiamo permetterci di inviare prodotti in omaggio agli influencer che sono interessati a lavorare con noi.”

E dato che le borracce d'acqua sono un prodotto ampiamente diffuso e utilizzato, Healthish invia i suoi prodotti a fitness influencer, fashion blogger, vlogger, e altri ancora.

Agli influencer non viene chiesto nulla in cambio: "Non chiediamo alle persone di farci pubblicità se non vogliono farlo", dice Nathan. "Ci limitiamo a dire: 'Se amate i prodotti, ci piacerebbe che li condividiate con la vostra comunità'". Prosegue: "Vogliamo creare un prodotto che la gente sia felice di promuovere perché ha effettivamente cambiato la loro vita".

Nominal

Nominal è un brand di gioielleria che unisce moda e cultura per creare accessori che lasciano il segno. Fondato dai partner in affari e nella vita Lena Sarsour e Akram Abdallah, Nominal è diventato un fiorente business a sette cifre grazie alle potenzialità dell'influencer marketing.

"L'influencer marketing è stato fondamentale per noi", spiega Akram. "All'inizio, noi, ovviamente, non avevamo alcun budget. Non potevamo permetterci nessuno". Quindi cosa hanno fatto Akram e Lena? Hanno regalato agli influencer dei gioielli gratuiti. Se gli influencer apprezzavano i prodotti, probabilmente li avrebbero pubblicizzati spontaneamente sui social media. E così è stato.

Doe Lashes

Il fondatore di ciglia finte Doe Lashes, Jason Wong, è un imprenditore seriale e ha lanciato il suo primo business quando aveva 15 anni. La sua ultima idea è partita con appena 500 dollari ed è scalata rapidamente grazie alle potenzialità offerte dall'influencer marketing.

Vendendo un prodotto di bellezza, Jason era consapevole dell'importanza dell'influencer marketing per il suo successo imprenditoriale. Sin dall'inizio, Jason si è concentrato sui nano o micro-influencer, proponendo l'invio di prodotti gratuiti senza mai chiedere in cambio una menzione o sponsorizzazione: con il tempo, gli stessi follower dell'influencer hanno iniziato a consigliare i suoi prodotti ad amici e parenti, innescando un'efficace catena basata sul passaparola.

Come sviluppare una strategia di influencer marketing

Trovare un influencer e concordare una collaborazione può essere un obiettivo lungo e difficile da raggiungere. Volete ottenere buoni risultati? Seguite questa scaletta per sviluppare la vostra strategia di influencer marketing.

Fate le vostre ricerche Impostate un brief chiaro Scegliete degli influencer di rilievo Concordate una formula di collaborazione Massimizzate il valore dei contenuti

1. Fate le vostre ricerche

Si può imparare tantissimo dagli altri brand, scoprendo quali sono gli espedienti che funzionano per loro. Traete ispirazione dai diversi tipi di contenuti che pubblicano, e guardate da quale genere di contenuti ottengono il massimo coinvolgimento.

Un punto ovvio da cui iniziare la ricerca è dare un’occhiata a ciò che stanno facendo i concorrenti. Potete cominciare con uno strumento come Hootsuite, che permette di vedere le metriche sul proprio account Instagram paragonandole a quelle di altri account.

Un’altra buona idea è quella di condurre ricerche su altri marchi, che pur non essendo concorrenti, hanno forse un pubblico simile al vostro. Prendiamo come esempio Shore Projects, un brand di orologi minimali, e Herschel, un noto marchio di zaini e accessori lifestyle. Anche se i brand vendono prodotti completamente diversi, il cliente target è molto simile e anche le campagne di influencer marketing potrebbero seguire una linea comune.

Se il vostro marchio ha una storia alle spalle, fate ricerche anche su quella. Nel nostro caso, le origini e la cultura di Shore Projects sono prettamente legate al mare britannico, per cui passiamo molto tempo tenendo sott’occhio vari account focalizzati su elementi marini e nautici.

Infine, un buon punto di riferimento è il blog Instagram Business. Qui vengono regolarmente postati case study ed annunciate nuove funzionalità e strumenti. È un'ottima risorsa per leggere contenuti specifici su come ottenere il massimo da Instagram per il proprio brand.

2. Impostate un brief chiaro

La vostra campagna avrà più successo se riconoscerete agli influencer la libertà creativa di produrre contenuti amati dal loro pubblico. È altrettanto importante fornire loro un brief con gli obiettivi che desiderate raggiungere, ma lasciare spazio alla loro creatività è uno dei modi migliori per avere successo su Instagram. Fidatevi degli influencer e creeranno per voi una campagna di influencer marketing autentica e coinvolgente.

Un documento che potreste allegare al brief è una mood board, ovvero un collage di immagini che definiscono lo stile del progetto. Di seguito sono riportati alcuni esempi di mood board che mettiamo a disposizione per Shore Projects e che contribuiscono a dare agli influencer un'idea generale delle nostre esigenze estetiche.

3. Scegliete degli influencer di rilievo

Una volta che avrete un'idea chiara degli obiettivi da raggiungere, il passo successivo è quello di trovare gli influencer giusti. Si tratta di un passaggio di importanza vitale. Sbagliare può essere costoso, quindi vale la pena di investire un po' più di tempo per prendere la decisione giusta.

Esistono influencer praticamente per ogni mercato. Che si tratti di moda, lifestyle, viaggi, fitness, troverete probabilmente diverse buone opzioni. Uno dei principali metodi è fare ricerche con gli hashtag Instagram, individuando i post che hanno ottenuto più coinvolgimento (molti like e commenti).

È possibile anche abbastanza spesso trovare influencer sugli account di altri brand. Individuate i post dove viene taggato qualcun altro come creatore del contenuto.

Può essere piuttosto difficile trovare influencer di rilievo senza stare ore su Instagram, a esaminare centinaia di account. Ed è qui che strumenti come Buzzoole entrano in gioco. All'interno di un database, si trovano influencer - ricercabili per argomento, posizione, impegno, tariffe, ecc. - che sono ansiosi di collaborare con marchi importanti.

4. Concordate una formula di collaborazione

Una volta trovati gli influencer con i quali volete lavorare, dovrete entrare in contatto con loro e concordare una formula di collaborazione. Ci sono in genere sei aspetti chiave sui quali è opportuno negoziare:

Periodo di tempo - Siate chiari su scadenze e obiettivi essenziali da raggiungere.

Prodotto - Specificate cosa volete che loro producano. Ad esempio: due contenuti, uno da pubblicare sul loro account, con una menzione del vostro marchio, e uno che userete a vostra discrezione.

Utilizzo dei contenuti - Far sapere loro quali diritti di utilizzo volete sui contenuti. L'influencer manterrà sempre la proprietà come autore, ma di solito le aziende richiedono il pieno diritto di utilizzo del contenuto per due anni.

Pagamento - Quasi tutti i migliori influencer richiederanno un compenso per i loro servizi. Di tanto in tanto, possono essere disposti a negoziare, o ad accettare gratis prodotti / servizi / esperienza, come parte di tale compenso. Comunque, mettete in conto di fare loro qualche pagamento. Quando negoziate il prezzo, considerate che state pagando per molteplici servizi: creazione di contenuti, diritti di utilizzo ed accesso al loro pubblico.

Hashtag sponsorizzato - Le regole in materia di contenuti sponsorizzati sono diverse a seconda del paese e cambiano nel tempo. Se si sbaglia, meglio farlo per eccesso di prudenza. Suggeriamo di usare sempre #adv, #sponsor o #ad. Abbiamo riscontrato che ciò non comporta assolutamente alcuna differenza per le prestazioni o la risposta al post.

Obiettivo della campagna - Tenete sempre a mente qual è l'obiettivo che desiderate raggiungere collaborando con un influencer. Potrebbe essere quello di aumentare i follower Instagram del vostro account o portare più traffico sul sito del vostro negozio online inserendo un link nella Instagram bio dell'influencer. Definire con chiarezza l'obiettivo vi consentirà di collaborare in modo più efficace e proficuo con l'influencer per raggiungere i risultati desiderati.

5. Massimizzate il valore dei contenuti

Ottenete valore aggiunto dai contenuti sponsorizzati di Instagram, riutilizzandoli per altri canali. Ecco tre modi per massimizzare il valore dei contenuti:

Pubblicazione sulla pagina prodotto

Pubblicate il contenuto dell'influencer sulle vostre pagine di prodotto. Questo non solo dà un aspetto accattivante alle nostre pagine prodotto, ma attesta anche l'approvazione sui social.

Pubblicazione come annunci Facebook

Per ottimizzare le campagne di marketing su Facebook, è importante mantenere gli annunci pubblicitari aggiornati con nuovi contenuti, ad esempio pubblicando foto di prodotti e immagini lifestyle. Ecco cosa afferma Neil di Shore Projects:

Con l'utilizzo dei contenuti degli influencer, siamo ora in grado di aggiornare i nostri annunci pubblicitari con regolarità. Ma oltre a ciò, utilizzare i contenuti degli influencer ha migliorato il nostro tasso di conversione del 19%.

Neil Waller, co-founder of Shore Projects Pubblicazione sui social media

L'influencer marketing può essere un modo conveniente per il vostro brand di reperire contenuti altamente creativi, sviluppare la promozione del marchio e attingere al pubblico altrui.

Prosegue Neil: "Condividiamo i contenuti creati dagli influencer anche sui nostri account social. Circa l'80% degli elementi creativi che postiamo sugli account social di Shore Projects proviene da influencer e clienti veri".

Avvertenza: Assicuratevi sempre di avere il permesso per utilizzare le immagini di altre persone.

Le migliori piattaforme di influencer marketing

Trovare gli influencer rimane una delle più grandi sfide per i brand che gestiscono campagne di influencer marketing. Per semplificarvi il processo, esistono alcune valide piattaforme di influencer marketing da cui attingere:

Grin Upfluence Creator.co Grin grin influencer marketing platform

Grin è una delle migliori piattaforme di influencer marketing per trovare influencer. Il suo database può contare su 37 milioni di influencer attivi su Instagram, TikTok, Snapchat, YouTube, LinkedIn, Twitch e altro ancora.

Grin offre una serie di strumenti di gestione delle partnership per coltivare relazioni autentiche con gli influencer, oltre ad un'ampia gamma di tool per il reporting e l'analisi alla gestione dei contenuti e dei pagamenti. Si integra anche con Shopify per gestire la logistica di spedizione per le vendite effettuate attraverso gli influencer.

Upfluence

Upfluence è una piattaforma self-service per trovare influencer utilizzata da brand come Amazon, Verizon, Universal e Zappos. Vi permette di impostare un budget e trovare gli influencer che si adattano ai vostri criteri con oltre 20 filtri di ricerca avanzati. La piattaforma dà accesso alle prestazioni degli influencer analizzando le dimensioni del pubblico, i tassi di engagement, le abitudini di pubblicazione e altro ancora.

Upfluence vi aiuta anche a identificare clienti e fan influenti. Raccoglie i dati quando gli utenti fanno acquisti sul vostro negozio e analizza i loro dati sociali, quindi li aggiunge come potenziali affiliati per le vostre campagne. Grazie a questi pratici strumenti, Upfluence vi permetterà di gestire le attività in modo più efficiente e massimizzare il ROI delle vostre campagne di influencer marketing.

Creator.co

Creator.co è una nuova piattaforma di influencer marketing con oltre 500 milioni di influencer tra cui scegliere. Consente di trovare influencer in completa autonomia o definire alcuni criteri per effettuare una ricerca filtrata e scegliere i migliori influencer per le vostre necessità.

Conclusioni

L'influencer marketing è una delle migliori strategie di marketing per promuovere la vostra attività e aumentare le vendite nel 2021. Ora che sapete chi sono e cosa fanno gli influencer, non vi resta altro che iniziare a collaborare con loro per ampliare la portata del vostro pubblico e dare nuovo slancio alla presenza del vostro brand sui social network.

Articolo originale a cura di Matteo Moroni, modificato e adattato da Martino Masu

#shopify #shopping #fashion #online #ecommerce

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nadendla · 3 months

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DIGITAL MARKETING INSTITUTE IN INDIA

5 TIPS FOR SOCIAL MEDIA MARKETING

Social Media Marketing:

Social media marketing is a form of digital marketing that utilizes social media platforms to promote products, services, or brands and engage with the target audience. It involves creating and sharing content on social media networks, analyzing audience engagement, and running paid advertising campaigns. Here are some key aspects of social media marketing:

Platform Selection: the most suitable social media platforms for your target audience. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat.

Content Creation: Develop engaging and relevant content that resonates with your target audience. This can include text posts, images, videos, infographics, and more.

Consistent Branding: Maintain a consistent brand identity across all social media channels. This includes using the same logo, color scheme, and tone of voice.

Audience Engagement: engage with your audience by responding to comments, messages, and mentions. Foster a sense of community and build relationships with your followers.

Social Listening: Monitor social media platforms for mentions of your brand, industry, or relevant keywords. This helps you understand what people are saying about your business and industry.

Analytics and Insights: Use analytics tools provided by social media platforms to track the performance of your campaigns. Analyze metrics such as reach, engagement, clicks, and conversions to measure success and make data-driven decisions.

Paid Advertising: Consider running paid advertising campaigns on social media platforms to reach a larger audience. Target your ads based on demographics, interests, and behaviors to maximize effectiveness.

Influencer Marketing: Collaborate with influencers in your industry who have a significant following. Influencers can help amplify your message and reach a broader audience.

Contests and Giveaways: Run contests or giveaways to encourage user participation and increase brand awareness. This can also help in growing your social media following.

Adaptation and Evolution: Stay updated on the latest trends and changes in social media algorithms. Adapt your strategies to accommodate platform updates and shifts in user behavior.

Customer Feedback: Encourage and utilize customer feedback on social media. Address concerns promptly and publicly showcase positive feedback to build trust.

Social media marketing is a dynamic field, and success requires a combination of creativity, consistency, and strategic planning. It’s essential to tailor your approach to the specific characteristics of your target audience and the nuances of each social media platform.

TIPS FOR SOCIAL MEDIA MARKETING:

Certainly! Here are five tips to enhance your social media marketing efforts:

1.Define Clear Objectives:

Defining clear objectives is a crucial first step in any social media marketing strategy. Clear objectives provide direction, purpose, and a framework for measuring success. When setting social media objectives, it’s helpful to follow the SMART criteria, which stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Here’s a breakdown:

1.Specific:

Clearly articulate what you want to achieve. Instead of a broad goal like “increase brand awareness,” specify the aspect of awareness you’re targeting, such as “increase brand mentions on social media by 20%.”

2.Mesurable:

Establish metrics that will allow you to quantify your progress. Use specific numbers or percentages, such as “gain 1,000 new followers in the next three months” or “generate 15% more website traffic through social media within the next quarter.”

3.Achievable:

Ensure that your objectives are realistic and attainable. Consider your resources, budget, and capabilities. Setting unrealistic goals can lead to frustration and demotivation.

4.Relevant:

Align your social media objectives with your overall business goals. Your social media efforts should contribute directly to the success of your business. For example, if your business goal is to increase sales, a relevant social media objective might be to “drive a 10% increase in online sales through social media promotions.”

5.Time-bound:

Set a timeframe for achieving your objectives. This adds a sense of urgency and helps in tracking progress. For instance, “achieve a 15% engagement rate on Instagram within the next two months” is more specific and actionable than a vague, open-ended goal.

Examples of clear social media objectives:

1.Increase Brand Awareness:

Specific: Boost brand mentions on social media.

Measurable: Increase brand mentions by 25% in the next three months.

Achievable: Utilize user-generated content and influencer partnerships.

Relevant: Align with the overall goal of improving brand visibility.

Time-bound: Achieve the increase within the next three months.

2.Drive Website Traffic:

Measurable: Increase website traffic from social media by 20% in the next quarter.

Achievable: Share compelling content with clear calls-to-action.

Relevant: Support the business goal of increasing online presence.

Time-bound: Achieve the increase within the next quarter.

. Specific: Direct social media followers to the website.

By setting clear and SMART objectives, you provide a roadmap for your social media marketing efforts and enable effective measurement of your success. Regularly evaluate your progress and adjust your strategy as needed to stay aligned with your objectives and business goals.

2.Know Your Audience:

Knowing your audience is a fundamental aspect of successful social media marketing. Understanding the demographics, interests, and behaviors of your target audience allows you to tailor your content and engagement strategies to effectively connect with them. Here are key steps to know your audience:

3.Create Buyer Personas:

Develop detailed buyer personas representing your ideal customers. Include demographic information, interests, challenges, and goals. This helps humanize your audience and guides content creation.

4.Use Analytics Tools:

Leverage analytics tools provided by social media platforms. These tools offer insights into the demographics, location, and online behaviors of your audience. Track metrics like engagement, click-through rates, and follower demographics to understand who is interacting with your content.

5.Engage in Social Listening:

Monitor social media channels for conversations related to your industry, brand, or products. Social listening tools can help you understand what people are saying, identify trends, and gain insights into your audience’s sentiments and preferences.

6.Survey and Feedback:

Conduct surveys or gather feedback directly from your audience. Ask questions about their preferences, pain points, and expectations. This firsthand information is invaluable for tailoring your social media strategy.

By investing time in getting to know your audience, you can create more targeted and effective social media campaigns. Tailoring your content and engagement strategies to match the preferences of your audience enhances the likelihood of building a loyal and engaged following.

3.Quality Over Quantity:

“Quality over quantity” is a guiding principle in social media marketing that emphasizes the importance of producing high-quality content rather than focusing solely on the volume of posts. This approach recognizes that well-crafted, engaging content is more likely to resonate with your audience, build trust, and drive meaningful interactions. Here’s why prioritizing quality over quantity is essential:

That said, finding the right balance between quality and frequency is important. While quality is crucial, maintaining a consistent presence on social media is also essential for audience retention. Strive to create a content strategy that combines both quality and consistency to achieve the best results.

4.Consistent Branding and Voice:

Consistent branding and voice are key elements of a successful social media marketing strategy. They help to establish a recognizable and cohesive identity for your brand across various platforms, fostering trust and building a stronger connection with your audience. Here’s why consistent branding and voice are important and how to achieve them:

Brand Recognition: Consistent branding, including the use of the same logo, color palette, and visual elements, helps in creating a strong and memorable brand identity. When your audience consistently sees these elements, they are more likely to recognize and remember your brand.

Professionalism: Consistency in branding conveys professionalism and attention to detail. A cohesive and polished appearance across all social media channels reflects positively on your brand, instilling confidence in your audience.

Building Trust: A consistent brand voice and visual identity help build trust with your audience. When people encounter a familiar and consistent brand experience, they are more likely to trust your messaging and engage with your content.

Unifying Message: Consistent branding ensures that your brand communicates a unified message. Whether a person interacts with your brand on Instagram, Twitter, or any other platform, they should experience a cohesive representation of your values, mission, and offerings.

Differentiation: In a crowded digital landscape, consistent branding sets you apart from competitors. It helps create a unique and recognizable brand that stands out, making it easier for your audience to identify and choose your products or services.

5.Engage and Interact:

Engaging and interacting with your audience on social media is a crucial aspect of building a strong online presence and fostering meaningful relationships. Here are some key strategies for effective engagement and interaction:

Respond to Comments and Messages Promptly: Actively monitor your social media channels for comments, mentions, and direct messages. Respond to inquiries, thank people for positive comments, and address concerns promptly. Timely responses show that you value your audience and are attentive to their needs.

Ask Questions: Encourage engagement by asking questions in your posts. This invites your audience to share their thoughts, experiences, and opinions. Questions can range from industry-related topics to more casual and lighthearted inquiries.

Run Polls and Surveys: Use polls and surveys to gather feedback from your audience. This not only engages your followers but also provides valuable insights that can inform your products, services, or content strategy.

Create Contests and Giveaways: Contests and giveaways are effective ways to stimulate engagement. Encourage participation by asking users to share, comment, or tag friends to enter. This not only increases engagement but also expands your reach to new potential followers.

want to learn how to become a content marketer, visit and join

SMM TRAINING INSTITUTE IN BANGALORE , NATIONAL INSTITUTE OF DIGITAL MARKETING https://nidmindia.com/

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rayneydayss · 3 months

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So. I’ve been seeing a vast amount of military propaganda ads on Snapchat that are genuinely scaring me, and I haven’t seen anyone talking about it.

There’s at least one for each major branch of the military, and Imve been meaning to screenshot/screen record so other people who haven’t seen them can offer their input, but I’ve also been trying to avoid using snapchat as much so I haven’t seen them in a while.

One of the most common ones I see is for the US army. The camera pans on a military bus driving, then cuts to a clip of a few early 20s guys in fatigues laughing seated in the bus. At the end they get off the bus and smile at each other, and over the length of the video is a boot-stompy power song that just says “Join the Aaarmy!” repeatedly.

Others for Navy and Air Force often feature excited younger people directing others around. One has the phrase “Joining the Navy sounds crazy… saying never actually is” while showing them having fun on base. The Air Force one just says “This is it!” excitedly.

With how impressionable and online kids are today, this type of shit is incredibly dangerous imo. Only showing the military as a way to have fun with your friends and build exciting experience—not the realities of actually going and fighting wherever they’re sent.

There’s another one about the new ‘Space Force’ division that shows a satellite above Earth and some military scientists, and it says something along the lines of ‘Protecting what’s protecting you”

Apparently it’s not enough to have recruiters plaguing high school lunchrooms and sending letters to people trying to apply to college—how much of the massive military budget is going to these propaganda advertisements? How many impressionable young people, likely in less than ideal situations, have been duped by these into thinking they’ll be able to have a safe job and get assistance for college while having fun with friends?

I’ll try to get concrete examples to add, but I’m wondering if anyone has seen these and what their thoughts are.

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bestdigitalmarketing23 · 3 months

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WELCOME TO Gratix Technologies UK

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hawk-ecommerce · 4 months

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Best Video Marketing Strategies

The journey of creating videos and using them as a part of a marketing strategy started in 2005 with the launch of the world's most popular video-sharing platform, YouTube. And when Google bought the popular video-sharing site, it led to them running ads on the site, therefore encouraging more creators to leverage the use of videos as a promotional tactic.

With the rise of multiple social media channels such as Facebook and Instagram, the ability to share videos on other platforms saw a meteoric rise. As the technology to create instant videos became more accessible and easier, the introduction of 'reels' on Instagram & Facebook is another example of how social media platforms are leveraging video marketing to promote relevant businesses. Even Snapchat introduced their 'Spotlight' feature in 2020 where users can watch short-form videos for entertainment. Another great example of why using videos should be a part of your marketing strategy is TikTok. The video-sharing app saw an immense boost in the way users consume short-form videos, leading to brands adding it as a part of their video marketing strategies.

Let's learn more about the best video marketing strategies you can incorporate.

Best Video Marketing Strategies

No doubt that our smartphones have made consuming video content easier, faster, and one of the most dominant forms of consuming entertainment. Here's why you might be missing out if you aren't leveraging video marketing strategies.

But first, let's learn how you can create a video marketing strategy or have a video marketing agency do it for you.

Be clear about who you are targeting and why

Do a little research about your target audience and where they spend most of their time online

Connect with a known Video Marketing Agency , such as hawk-ecommerce

Set a budget and timeline for your video requirements

Develop specific strategies and messaging you wish to convey via your videos

Choose the platform(s) where you'll post & share the videos on

Decide if you will boost the video or not. Boosting is highly recommended as you can set your target audience easily and quickly

Set up trackable metrics to keep a tab on the performance

Types Of Videos

Here are some common types of videos that brands use to popularise their online presence-

Demo videos

Brand-based videos

Interviews

How to type videos

Animated videos

Reviews & consumer testimonials

360° videos

Live videos

AI videos

Now let's talk about the best video marketing strategies.

Set your goals: What do you wish to convey with your video? Do you wish to educate the audience, talk about USPs, or some new features of a product, highlight some services, or simply generate more leads? Once your goal is clear, then strategize accordingly.

Find a video content company: If you want to create a professional video, then get in touch with a video content agency that can help bring your vision to life. They will have the proper equipment such as talented videographers, proper cameras, lenses, lighting equipment, mics, audio cables, and even a studio to shoot the videos professionally.

Not only that, the marketing agency will also edit the video for you, ensuring that your video looks top-notch and can be promoted on multiple platforms.

Optimise: When your video is in its final stage, make sure you optimise it well. As a part of the video marketing services, ask the agency to use relevant hooks to make it more appealing; trending audio, content, etc.

Get, set, promote: Now that you have a finished video in hand, it's time to promote it on various platforms;

Social Media: Instagram, Facebook, LinkedIn, TikTok, YouTube, and X (formerly known as Twitter)

Third-Party Collaterals: Vimeo, Vistia, SandSpark, and even on apps

Track and measure: Once the video is shared on relevant platforms, keep an eye on it to see how it is performing; are people interacting with it? Are they sharing it? Are they clicking the ads? Are they visiting the website?

Make sure you track the analytics regularly to see the performance of your videos.

If you are looking for an agency that can leverage video marketing strategies to promote your business to another level, then contact hawk-ecommerce.

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adspaceagency · 4 months

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WHY ARE TIKTOK ADS DOMINATING THE ADVERTISING SPACE?

The story of TikTok evolves into a tale of apps, which is a more music-focused social app of Musical.ly in the west, and Douyin in the east (the TikTok app in China). The two apps that merged in 2018 formed TikTok. Gradually, TikTok has improved its dominance among various social media platforms. From 2010 to now, TikTok has grown from last place to the top fourth social media app.

According to Forbes, TikTok is a cross-generation platform that is helping to bring more communities of people closer together. It is not a place simply for music promotion, as well as the origin of many other trends, such as a source of inspiration, and a space for people to share tips and thoughts, even political opinions.

TikTok has grown significantly fast in popularity, especially during the Covid-19 exposure in the United States. According to Statista, TikTok has seen a growth of 180 percent among 15–25 years old users during the pandemic when people started working from home. It’s amazing how TikTok breaks through such an increasingly crowded social media market. TikTok is also set to surpass 1.5 billion users by the end of 2022. With the aggressively high engagement of users, downloads, and growing influencer value, TikTok’s market potential for advertising is unrivaled.

The revenue of TikTok ads is growing rapidly

TikTok is projected to reach $11.6 billion in advertising revenue in 2022, surpassing Snapchat and Twitter combined. The same study report also projected TikTok to achieve $23.58 billion in 2024. The total revenue of TikTok is another signal indicating its rapid success in the social media world. A platform that is passionate with a dedicated audience base is what advertisers want, TikTok contains all of these elements.

Referring to a study by Neuro-Insight, TikTok ads break through even better than TV. The study showed that TikTok has a higher receptiveness to brand messaging and call-to-action. TikTok ads provide more relevant messages and engagement with their audience. As TikTok is a place that strongly encourages authenticity, this establishes a bonus for advertisers to build better personal connections with the audience.

It can make the audience remember the message of your ad deeply and further let them act upon the messages. The more memorable the brands, the better market sales it will reach. This is also the reason why TikTok ads stand out more than TV and digital videos. Besides, TikTok audiences are always fully learned and immersed compared to other platforms, which added more value to the multipurpose of ads.

Advantages of TikTok ads for brands

While TikTok has a low advertising cost compared to other platforms to help you stay within your budget, there are more benefits that TikTok ads offer to promote your brand than cost. These benefits include:

• It Connects You to New Audiences

TikTok involves a “similar audiences” feature, which allows you to select audiences that are similar to your target market.

• High Engagement Rates

TikTok’s engagement rate has been higher than Instagram and Twitter since 2019. According to research, small accounts of less than 1000 followers had an engagement rate of 9.38 percent. This ensures small businesses or brands that are starting up on TikTok, will have higher engagement rates.

• Local creators

Many creators from small cities are popular with large groups of users, these influencers’ popularity in their localities will allow businesses to target campaigns for specific locations you are looking for.

Use Promote to grow your TikTok audience

Promote is an advertising feature on TikTok that you can use to help you grow viewers to discover your videos and drive traffic to your website while improving your chances to gain followers. This tool is available for all TikTok accounts. Your videos will be shown as ads during the time you promote your video.

When you use Promote, pay attention to the following:

• Promote is only available for public videos

• You must use original sounds that can be used for commercial purposes to promote your videos. If you have copyrighted sound, you may not be able to use Promote.

• You can view the cost to use Promote when you’re setting it up.

• Promote can only help you to make your video more visible on TikTok

• You must be 18 years or older to use Promote

There are more guidelines to teach you how to use the Promote tool to grow your audience on the TikTok Official Support site.