#Product Strategy

[wip]

can you elaborate more on the point from the product strategy about supporting creators, showing their posts to more people and increasing engagement? i think most users are under the impression that the only way to make a social media algorithm is exactly like tiktok's, which only rewards the most popular creators, accounts that post extremely often, etc. are you actually looking to boost less popular accounts and increase engagement, or just proliferate the same sort of algorithm all over the website?

Answer: Hello, @barbieharrington!

We are looking to give a limited amount of extra exposure of new posts to a wider audience. Right now, if you’re new to Tumblr and create a post, there’s a high chance it will never be seen by someone else. And thus, as a new creator on Tumblr, it can be difficult to find an audience. 

We’d like to make it slightly easier by giving these creator’s posts a little extra exposure, in the hope that those posts find their way to people that will love them—and perhaps even reblog and follow. This can help encourage creators to continue posting great content for all of us to enjoy. Existing creators with a large number of followers don’t have this problem, as all of their posts are likely going to be seen by many people already.

In addition, we are also exploring features and tools to help creators, and we are excited to tell you more about this as and when we can.

Thanks for your question—this is an important point to address, and we’re grateful you asked.

Best,

—Eli and Marina

#editorial #posting #creators #product strategy #wip speaks

[petalsandbonbonsstudio]

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[thespokedesignlabs]

Advice businesses coming up with new product design ideas should never neglect.

Despite a growing understanding of product design and its importance, many companies’ design functions are still not keeping up.

The failure rate for new product designs can be as high as 90% in some sectors. 

Many companies more often than not, have these big new product design ideas wrapped around their thoughts, they see a very big picture already and become very excited. Because of this excitement, they are eager to jump right into the execution of the new product design without laying down a proper structure. 

This has led to quite a bogus amount of new product design failures.

So, here’s our advice for you. It'll be very helpful in your journey towards attaining sustainable growth as a startup or established business.

Product design excellence basically based on designs that are innovative, aesthetically appealing, and highly usable is increasingly vital to success. 

After you’ve identified an opportunity and generated a New Product Design idea to fill it, follow these five steps to optimize your new product design’s chance of success: 

Measure the opportunity.

Develop a winning product strategy.

Follow a smart, collaborative design process.

Use the right tools.

Purposefully engage with expert partners.

Let’s begin with,  

 Measure the opportunity.

After all, is it worth delving into?

So, you’ve got a new product design idea? That’s fantastic. 

The next thing should not be jumping right into the process of execution, you have to sit back, define the problem you’re looking to solve with your new product design, and determine if it’s actually worth solving (i.e. if your target audience really needs a solution to that problem and is willing to pay in exchange).

Here are a few questions to ask yourself before delving in,

Do you offer a solution to a problem that is not currently being solved?

Will your new product perform better than the competition?

Will your new product comes with features not currently on the market?

Does your new product proffer a lower-cost solution?

‍Supplying answers to these questions frankly will help you, and give you the heads up needed to either proceed with this idea or back out.

Develop a winning product strategy.

Creating a winning product strategy is so crucial to the success of every new product design.

It’s one thing to have your new product design all beautifully pictured in your mind and the vision looking so great, It’s another to have it face the hurdles that come with reality and turn out something else. 

How you have the journey to that big picture all mapped out in your mind may not be the case when faced with real-life scenarios. 

It’s therefore important to develop a product strategy as it gives room for various considerations regarding real-life scenarios and how to come out tops when faced with them.  

The journey to every great new product starts with a product design strategy.

(Click here: Steps to creating that winning Product Design Strategy) 

Follow a smart, collaborative design process. 

You’ve got your winning product design strategy in place, it’s time you got kicking. In developing your product design, it’s absolutely essential for the success of your new product that you follow a smart and collaborative design process. 

Here are 6 steps to guide you through your design process,

- Define your product design Goal & Unique selling point.

- Conduct User Research and analysis.

- Create a Wireframe: Sketch the layout.

- Develop the Prototype: Prepares the user interface from the wireframe.

- Complete the design from the prototype with colors, images, etc.

- Testing, Testing, Testing: Get feedback from volunteer users (Usability Testing), use analytic tools and heatmaps, do A/B testing, and measure the success of our choices.

To get the best out of your new product design idea, ensure the process is user-centered, apply design thinking and execute it as a non-linear, iterated process, do user research to design with the people, not just for them, and finally test and test all through the design process to minimize the margin for error.

4. Use the right tools.

As Vishen Lakhiani says,

“It's about using the right tools, with the right triggers, within a proper marketing framework”

As you walk your way towards that new product, It’s also essential that the right tools be employed all through the design process. 

There is a full ecosystem of software tools available out there to meet designers’ needs from early concept generation, product idea development, and design visualization through to digital or physical modeling. 

When the wrong tools are employed for certain aspects of the process, there’s most likely to be a delay in design actualization, an increase in production time, and money spent. 

Well-equipped design experts use specialized tools to visualize and compare designs in a “close to reality” environment. Some of us even use Artificial Intelligence and virtual reality environments to visualize designs, thereby increasing the rate at which success is achieved with our projects.

5. Purposefully engage with expert partners.

One final piece of advice that will guarantee and help you in attaining sustainable growth before, during, and after the actualization of your new product design idea is to purposefully engage with experts in the product design and management field. 

Let them help you identify core competencies that are strategically important to your organization, and use that in creating a unique selling point for your new product design concept. 

To wrap it all up,

In today’s highly competitive marketplace, product design is only becoming more important. And companies are consistently sourcing novel product design ideas to penetrate the market, stay ahead of competitors and gain the advantage of new consumers around the globe.

As much as coming up with novel ideas is great, one must also be equipped with the right way to go about it as highlighted in this blog, and the right guidance from experts with years of experience in the industry so you can indeed work your way towards that big vision! 

#product design #product strategy #productsolutions #productconsult #product innovation #developers & startups #startup #product development

[staff]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

#tumblr #engineering #core product strategy

[prompt-li]

Strategic Services for Startups

Coaching, Mentoring, On-Demand Projects

We help early-stage startups with focus and healthy growth. From analyzing the business case, defining strategy, raising funds to ongoing management – we help founders to successfully meet the overwhelming spectrum of startup activities.

Our 360 degrees services support entrepreneurs and startup leaders achieve their strategic and day to day tasks via ongoing consulting or on-demand outsourcing for key activities.

Send us a message via the Contact page or [email protected] for additional information.

#business strategy #product strategy #startup #consulting #services #entreprenuership #shai cohen

[roadmape]

#product management #product roadmapping #product strategy

[designaday]

UX Careers: Next Step

After mastering design skills and design software, what's the next step in starting to level up your UX career?

There are always additional skills, but that isn't really what the question is looking for. Design strategy is where I would suggest you focus next. You know how to do the design work, but do you know how to work with various stakeholders to influence the decision making around what you will be working on? Are you working on things that will improve your user's experience? Are you building features that will solve your customer's problems? Is your team being granted enough time and resources to perform user research and usability testing? Do you have enough business acumen to understand how to bring more value to your company? Are you able to improve your team's software development lifecycle through better integration of your UX and development practices? How are your relationships with sales, marketing, and support?

Once you've mastered your own tools and methods, these are the areas that will level up not just your career, but your entire company.

#career #designops #business #product strategy

[dadjglobal1]

IT & IT enabled Services (ITeS)

DADJ is a leading global consultancy that integrates strategy, design and software engineering to enable enterprises and technology disruptors across the globe to thrive as modern digital businesses

Click Here : https://dadjglobal.com/service/it-ites/

#Product Strategy #Data as a Services #AI Full-stack Services #Xperience Design #digital customer experiences #digital execution. #Product management transformation #Customer experience strategy #Data platforms #Data strategy #Advanced analytics #Cloud modernization #Digital operations #Executive advisory services #Digital fluency #Technology strategy #Value-driven portfolio management #IT enabled Services #transformation #cheezbot

[flooid-ui-ux-designs]

The importance of speccing - Flooid

As with any large operation, developing a product begins with sketching out or planning the idea. Or brainstorming an idea thoroughly so you have a sense of how it can take shape across aspects.Speccing is a vital first step – perhaps the most critical and often underestimated step – of any product development lifecycle.

While marketing and branding exercises begin with a brief, at Flooid the speccing stage is characterized by building what we call an Intent Document.

For More Information about the importance of speccing. Read full Blog.

#ui ux design company in bangalore #web design #product strategy #product adoption #web development #flooid

[prowessinc]

How To Write A Product Roadmap

The article talks about product roadmaps in product management and explains the procedure of creating a successful roadmap. A product roadmap is a communication tool that gives details of a product vision and product strategies. The three important types generally used are goal-oriented roadmaps, feature-based roadmaps, and theme-based roadmaps. The article also tells us about the need for a product roadmap, its key features, and how to make it effective. Additionally, the article discusses tools and some strategic plans for a product roadmap. https://www.showprowess.com/resource/how-to-write-a-product-roadmap/

#product roadmap #product management #product plan #roadmap #product strategy

[ratishpandey]

Product Strategy: How do you ace it?

Have you ever wondered about the secret sauce to the success of seven companies like Amazon, Ikea, Microsoft, or Coca-Cola? The common denominator in achieving their global ambitions is their product strategy. A survey conducted across top organizations shows that nearly 70% factor in their product strategy when making critical decisions, such as the marketing strategy for a new product, research and development, and customer use cases. Startups and Small and Medium businesses can learn from these organizations to develop a winning product strategy for their products and services. But what is a product strategy, and why is it essential for an organization to develop a great product strategy? We discuss this and the best framework to create a successful product strategy.

What is A Product Strategy?

A product strategy is a series of steps to help companies bring the envisioned product/service to life. Essentially, the product strategy is a road map that helps employees understand what the company wants to achieve with its products and the steps involved in accomplishing it. A product strategy helps identify how a company’s product first into the market, the target customers who’ll benefit from it, and how it complements the other products and services in the company’s portfolio. A well-thought-out product strategy can help position the product right, clearly differentiating it from available offerings in the market and identifying why it will be the preferred choice for the customers.

Click Here to learn more about the types of product strategies and why you should employ one.

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[petalsandbonbonsstudio]

Breakfast in bed ✨

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[prodeasy]

7 Strong Reasons to Adopt Continuous Discovery

Continuous Discovery is the product discovery process that is applied throughout the lifecycle of a product. It goes continuously along with the development. Continuous discovery helps in refining the process, based on customer’s requirements and feedback, so that the product delivers more value and can improve continuously with time.

This helps a lot in making a solid product strategy and plan as per the market requirements. Continuous discovery process improves the chances of delivering a customer likable product. Because their feedback has been taken into consideration while developing.

Continuous discovery requires to have regular conversations of customers/users with the product teams to propel the decision making process and reach desired outcomes. It requires regular and frequent customer feedback and therefore continuous interaction with the customers is required.

We need a continuous discovery process to drive a continuous delivery process and reach our business goals.

Continuous discovery needs continuous interaction and feedback from the customers because decisions are taken accordingly on a daily basis and changes are done based on customer’s feedback.

If a product management team goes only for the product delivery and does not incorporate continuous discovery in their process, chances are that they have to struggle for their product to be accepted and fit in the market. Because a product which does not involve their customers in the conversation and does not seek their feedback about the product, has to struggle later on, as customers themselves decouple from the product after a few days of usage. So it is very important to keep your customer in loop and make them feel that they are valued.

Asking for customer’s consent however does not mean that they should tell us what to build and how to build. Involving customers is not about jumping to respond to every request and suggestion.

We are involving customers in the conversations to better understand their needs, their pain points, their expectations and their likings. In this way we are trying to proceed towards making a more customer centric and customer lovable product.

Customer insights provides an idea about where we should focus and at what time, and what are the things to prioritise. Because if we’re not creating offerings based on customer needs, we may not be able to sell them.

Reasons to Adopt Continuous Discovery

It is relatively easy to launch your product/service, but what is difficult is to sustain. Studies show that, worldwide approximately 137000 businesses are launched every day but nearly 70% of the new businesses do not even see the third year of their existence. And the topmost reason behind their failure is that these businesses are not solving any pressing problem for their customers and many even realise it too late that the product or service they are offering is not exactly what customers require.

Continuous discovery helps you here by continuously checking on your product can help in ensuring that you are providing a valuable product which is actually solving customer’s problems.

This also saves a lot of your time, effort and money that would otherwise be spent on addressing different issues later on. Below are some of the reasons to go for continuous discovery practice.

It helps in delivering more value and keeps you more aligned with your goals.

It helps in building a customer-oriented product.

It avoid conflicts of opinion within the team.

Keeps the team in harmony and aligned towards a common goal.

Helps in early detection and correction of the issue in production.

Helps in the process of prioritization.

The change in integration process i.e. rather integrating as a phase, integrating early and frequently, can save a lot of time, effort and money. Same is with testing.

Continuous discovery is a mindset and as per the writer “ Teresa Torres “, there are three mindsets that promote success with continuous discovery. These are Collaborative, Continuous and Experimental mindsets.

Collaborative mindset includes people who, in spite of the differences, however, work together in deciding how best to achieve the outcome(s).

Continuous mindset people believe that the teams should see their tasks as ongoing. There is always scope for learning.

Experimental mindset includes teams that should be ready to use a variety of testing tools instead of simply following the traditional practices.

Continuous delivery is a learning process and you can’t be perfect from day one. Just like other processes, it takes time and regular effort. It is all about discovering that hidden hook that will help your product grow exponentially, and that can only happen by continuously being in conversation with your customers and coming up with more experiments.

Original Source: This blog was taken from Prodeasy.

#product strategy #product management #product management team #business management platform #product management platform #product discovery

[thespokedesignlabs]

How to choose the right Product Design agency?

In recent years, the demand for product design agencies has seen a tremendous increase. It’s actually not a surprise as building competitive products today seems a little difficult because of the amount of competition in the market.

With thousands of design agencies in the market now, it may be tricky to identify the right agency for your product design needs. To select the right product design agency for your business, you have to take into account a number of variables like their portfolio, client ratings, personnel strength, design methodology, and more.

To make your selection process a smooth one, we provide for you in this blog what a product design firm really does, how they contribute to product design, and what exactly to look for when hiring one.

We shall be exploring extensively,

A Product Design Agency and what they offer?

When do you need a Product Design Agency?

How to choose the right Product Design Agency: (What to consider)?

(To know more: How to choose the right Product Design agency | SpokeDesignLabs)

A good product design agency works in sync with your business objectives and the overall product's scope, market acceptance, usability, and aesthetics. It's important to do your research from the ground up to find the right one for your product. Hopefully, you'll find the right match for your product.

‍Are you having issues navigating this process or your product design?

‍Feel free to get in touch with us, we’ll be glad to guide you through it all.

#product strategy #product design #productsolutions #design thinking #product development #web design agency #web developing company

[prompt-li]

Working with businesses and entrepreneurs on product & business strategy, product & project management, risk & compliance management, overall & multidisciplinary management, entrepreneurship & innovation - we provide 360 degrees consulting and execution services for management of products, projects, ventures, and innovation.

prompt.li was founded by Shai Cohen, an industry veteran and experienced leader with versatile and global experience, and a proven track record in playing pivotal strategic, business and operational roles. Shai held leadership and execution roles in multiple industries and product domains through hands-on, managerial, entrepreneurial, executive, consulting, and board membership positions.

With offices in Modiin-Maccabim-Reut and Midreshet Ben-Gurion, we offer on-site services in Israel's center and south districts, and remote services globally.

Send us a message via [email protected], WhatsApp or our contact page for additional information - we'd love to hear from you!

#business strategy #product strategy #startups #innovation #shai cohen #שי כהן #entreprenuership #consulti̇ng

[sharepresentation]

A product strategy is a high-level plan that defines your product goals throughout its life cycle and how it will support the organization’s goals. The product strategy will also answer who the product will serve and how it will benefit them.

#product strategy #consumer need #education #ppt