Season previews: Richmond (14th)
Last season: 13th (10 wins, 12 losses, 1 draw, 93.6%)
Notable ins: Jacob Koschitzke (Hawthorn)
Notable outs: Trent Cotchin (retired), Jack Riewoldt (retired), Ivan Soldo (Port Adelaide)
When Damien Hardwick announced he was stepping down as coach of Richmond, their formline to that point of the season was three wins from ten games and they had just suffered the indignity of a loss to old rivals, Essendon. In his exit speech, he was gracious enough to suggest it was not the players but he and his coaching that had grown tired and stale (said with a casualness only a man that already had his next job lined up could muster). Setting aside conspiracy theories about when he first made contact with the Suns, Hardwick had clearly surveyed the sausages left at his disposal and determined it was they that were cooked.
Winning three flags eventually took a toll on the club's list as superstars aged and were rightly afforded the opportunity to play a season too long, the salary cap started to bulge and the trade moves required to keep the premiership window open had clogged the incoming pipeline of elite youngsters. Near the midpoint of the 2023 season it was clear that window was now firmly shut and while there is still enough talent at Punt Road to avoid a long and painful rebuild, a significant retooling at least is required. So - perhaps thinking of the way Alastair Clarkson was run out of town at Hawthorn, his volatile nature quickly starting to grate when the wins dried up - Hardwick jumped well before he might be pushed.
Richmond appear to be clear on where they are at heading into the new season. There may be some lingering regret over paying three first-round draft picks for Tim Taranto and Jacob Hopper, a decision made at a time they were perhaps being less realistic. But attention now has turned to list regeneration with their trade period moves, largely bypassing the so-so 2023 draft class to amass a bevy of selections in 2024 (in addition to holding all of their own, they have added an additional second-, two third- and two fourth-round picks and will seek to add more later this year). The exits of Cotchin and Riewoldt were respectfully managed. They opted for an entirely fresh voice in Adam Yze as coach over the sense of continuity longserving assistant then interim, Andrew McQualter, would have signalled. One eye is firmly on the road ahead but it would not be consistent with the culture at Tigerland today to bottom out and they would still love to win enough games to sneak into September or more realistically break even with last year's result. Consider this a rebuild on the run, attempting to turn over the list whilst remaining relevant, perhaps even quickly enough to capitalise on the mature talent still remaining.
Of that older group, Dustin Martin is 32 with a year left on his contract but has more good football than that left in him if he wants it. You suspect he is swayed to join Hardwick at Gold Coast but will wait and see if his old coach quickly finds the magic there and then decide where he is most likely to play finals in 2025. Tom Lynch at 31 is younger but his longevity less assured. Despite carrying some injury concerns when he arrived from Gold Coast, Lynch had managed to stay mostly on the park during his Tiger tenure and importantly was there when it mattered in finals and Grand Finals. However he has now not been sighted since round 4 last year and still does not have a return date for this season, already ruled out of Opening Round. Dion Prestia, also 31, has a long history of soft-tissue injuries. Dylan Grimes, Marlion Pickett, Nathan Broad, Kamdyn McIntosh, Nick Vlastuin and Toby Nankervis make up the rest of the group that will be aged 30-plus before the end of this season but all managed to play the majority of their available games in 2023. Taranto, Hopper, Daniel Rioli, Liam Baker and Shai Bolton will all comfortably be a part of Richmond's next flag push if they can prise the window back open within the next three to four years.
As for Richmond's prospects right now, it is easier to find the potential triggers for a decline than for an improvement this season. After 13.5 years of 'Dimma' there will be growing pains as the side adapts to whatever new ideas Yze brings to the role. Goals will be hard to come by if Lynch is unavailable and they are left to rely for key forwards on Noah Balta (who has played most of his career as a defender) and Koschitzke (the recruit has kicked 54 goals from his 48 games). This is likely to be a year of transition for the Tigers with a few hazards to navigate. They will take their lumps this season when they have to and if it ever gets too depressing, can stroll to the trophy cabinet and remember better days.
How badly will it hurt if the Saints fall from heaven? Next up is St Kilda…
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Richmond: 2019 AFL Premiers
RICHMOND waited 37 long years for premiership success.
It now has two flags in three seasons.
The 'Dimma Dynasty' started on a sunny Saturday afternoon at the MCG. It was just as invigorating and exciting two years on, as Damien Hardwick's remarkable group brushed aside Grand Final rookies Greater Western Sydney on its way to an emphatic 89-point win.
The Tigers tackled, harassed and drove forward with the relentlessness they have become renowned for throughout their three years of dominance, inspired by an unstoppable mix of genius coaching, tremendous individual talent and astonishing team cohesion.
Richmond's 17.12 (114) to 3.7 (25) Grand Final victory was the product of that combination – a demonstration of all that has made it the best team of 2019.
Hardwick thwarted his opposite number Leon Cameron, particularly in an outstanding second-quarter display where the Tigers completely overwhelmed the Giants in all areas of the ground to kick five unanswered goals and lay the foundations for their emphatic win.
He also had the players to execute his vision.
Dustin Martin, once again, was sublime. Whether it was in the midfield, where he collected 22 disposals and three clearances, or forward, where he slotted four goals and had eight score involvements, he was the game's most influential figure.
DUSTY'S DOUBLE Martin in elite company with second Norm Smith
A second Norm Smith Medal – making him just the fourth player to be a dual winner of the award behind Gary Ayres, Andrew McLeod and Luke Hodge – was just reward for his stunning display, as the Richmond favourite etched his name in the record books.
Jack Riewoldt and Tom Lynch – the League's most dominant forward duo – combined for seven goals. Riewoldt had three in the second quarter alone and finished with five for the match, while Lynch was a constant presence to haul down seven big marks.
Bachar Houli (26 disposals) and Dion Prestia (22 disposals) were their prolific selves, while Shane Edwards, Kane Lambert and Nick Vlastuin were also typically consistent.
Then there was the Grand Final debutant, Marlion Pickett. One game, one flag.
The 27-year-old was lively, involved and, at times, special. He repaid Hardwick's faith and then some, finishing with 22 disposals, eight inside 50s, nine score involvements and a maiden AFL goal on an unforgettable afternoon for the club's boom recruit.
But the manner in which they were able to showcase their individual flair, without ever straying from Hardwick's methodical and trained system, was evident from the outset.
In fact, it helped stamp their authority on the contest.
While the Giants had become renowned for their pressure throughout September, it was the Tigers who were turning the tables throughout the opening stages on Saturday.
They hunted in packs, chased relentlessly and tackled as though their lives depended on it.
The only problem was, they couldn't take advantage of their dominance.
Richmond kicked three behinds from its first 10 entries to start the match, allowing GWS to regain some composure and resulting in a nervous period of flux for both sides.
Turnovers and lamentable mistakes became the order of the day, until Jeremy Cameron flushed a shot from beyond 50m for the game's first goal – 21 minutes into the match.
All of a sudden, the Tigers needed a spark. Enter Martin.
Pushed deep forward, he wriggled clear of Heath Shaw, marked strongly and bent his shot around the corner to eventually get the yellow and black faithful back on their feet.
Daniel Rioli followed it with a bomb on the buzzer and the momentum carried Richmond into the break and beyond, as the Tigers stormed away with the contest.
Pickett was blind-turning tacklers, Jason Castagna was leaping above defenders, Riewoldt was bending them around corners and Dusty was just being Dusty.
The result was a 35-point lead in a flash by half-time.
Each Tiger goal – all five of them, kicked one after the other – was met with exceedingly raucous cheers, as the Punt Road end celebrated what was quickly becoming inevitable.
The Giants went some way to stemming the bleeding by the break. However, in reality, they quite simply couldn't lay a glove on the Tigers. They were held goalless for the entirety of the second quarter, as a disaster unfolded in front of them.
But if they thought the main change would end the nightmare, they were wrong.
Lynch added the first of the second half, before Martin snapped another from deep inside the boundary. The third was the cream on top of a yellow and black cake.
Martin delivered to Pickett, who slotted his first goal in senior footy in typically calm fashion. All 18 Richmond players on the field immediately swarmed the debutant.
THE MOMENT Debutant's maiden goal hands Tigers a Hollywood ending
Pickett adds to the perfect story
It became a training drill for the Tigers, who ultimately booted 11 straight goals – the large majority of which were slotted under very little pressure – before the Giants responded.
But the response was tame, to say the least.
TEN THINGS WE LEARNED GWS decision backfires, Tiger courage rewarded
While youngster Tim Taranto (30 disposals, seven tackles) fought hard all day and veteran Shaw (29 disposals, 14 marks) was tireless, it was unsurprisingly not enough.
And with a 62-point deficit at three-quarter time, there was little left to play for late.
Instead, it became a Richmond party, as players lined up for their shot at goal. They added five more in the final term, with captain Trent Cotchin's – delivered from beyond 50m out after a couple of bounces – resulting in perhaps the biggest cheer of the afternoon.
Captain Cotch joins the Tigers' party
The final siren mirrored that joy, sparking yet more wild scenes of Richmond celebrations.
Once a rarity, September success now seems like a regular Tiger occurrence.
RICHMOND 2.3 7.5 12.9 17.12 (114)
GREATER WESTERN SYDNEY 1.2 1.6 2.7 3.7 (25)
GOALS
Richmond: Riewoldt 5, Martin 4, Lynch 2, Rioli, Soldo, Pickett, Lambert, Bolton, Cotchin
Greater Western Sydney: Cameron, Hopper, Himmelberg
BEST
Richmond: Martin, Riewoldt, Prestia, Pickett, Edwards, Vlastuin, Houli
Greater Western Sydney: Taranto, Shaw, Haynes, Hopper, Williams
NORM SMITH MEDAL VOTING
15 - Dustin Martin, Richmond - 33333
6 - Bachar Houli, Richmond - 222
4 - Marlion Pickett, Richmond - 211
3 - Jack Riewoldt, Richmond - 111
2 - Dion Prestia, Richmond - 2
Judges voting (3, 2, 1)
Alastair Lynch (Chair) - D. Martin, B. Houli, J. Riewoldt
Chris Johnson - D. Martin, D. Prestia, J. Riewoldt
Matthew Lloyd - D. Martin, B. Houli, M. Pickett
Bruce McAvaney - D. Martin, B. Houli, M. Pickett
Angela Pippos - D. Martin, M. Pickett, J. Riewoldt
INJURIES
Richmond: Nil
Greater Western Sydney: Nil
Reports: Nil
Umpires: Stevic, Ryan, Chamberlain
Official crowd: 100,014 at the MCG
Richmond's 12 VFL/AFL premierships, ranked by winning margin
SEASON GRAND FINAL MARGIN NORM SMITH MEDALLIST
2019 Richmond 17.12 (114) d Greater Western Sydney 3.7 (25) 89 points Dustin Martin (Rich)
1980 Richmond 23.21 (159) d Collingwood 9.24 (78) 81 points Kevin Bartlett (Rich)
2017 Richmond 16.12 (108) d Adelaide 8.12 (60) 48 points Dustin Martin (Rich)
1974 Richmond 18.20 (128) d North Melbourne 13.9 (87) 41 points Kevin Sheedy (Rich)*
1934 Richmond 19.14 (128) d South Melbourne 12.17 (89) 39 points -
1969 Richmond 12.13 (85) d Carlton 8.12 (60) 25 points Michael Green (Rich)*
1973 Richmond 16.20 (106) d Carlton 12.14 (86) 20 points Kevin Bartlett (Rich)*
1920 Richmond 7.10 (52) d Collingwood 5.5 (35) 17 points -
1932 Richmond 13.14 (92) d Carlton 12.11 (83) 9 points -
1967 Richmond 16.18 (114) d Geelong 15.15 (105) 9 points Bill Goggin (Geel)*
1921 Richmond 5.6 (36) d Carlton 4.8 (32) 4 points -
*Voted best and fairest before the Norm Smith Medal was presented from 1979
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Week 4
My PR activity this week is a picture opportunity of some of the Richmond Football Club players wearing new Richmond merchandise.
Richmond Football Club is leading this campaign as it is their merchandise they are selling. They have a few players in the photos wearing the new clothes and they are Dustin Martin, Tom Lynch, Nick Vlastuin, Laura Bailey and Alice Edmonds. Richmond’s sponsor Puma are also included in the pictures. The Richmond shop was tagged in the post as well.
The major PR tools that are being used are picture opportunity and the use of celebrities, as the Richmond Football Club players are in the pictures. This connects with the fans as they see their heroes wearing the clothes, they will want to buy the same clothes to dress the same as their heroes.
I saw this picture article on my Instagram feed as I follow the Richmond Football club. As they had multiple photos, I swiped across to see all 6 of the photos.
I thought this PR activity was smart, as they had the Richmond Football Club players wearing the new merchandise. This then makes the fans feel more connected as they know that the clothes, they buy are also worn by the some of the players. It’s also good for puma to get brand out as they have their logo on the clothes, therefor this could help expand the brand.
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